Thailand June 2015: New Toyota Hilux shoots up to 21% share

97% of Toyota Hilux sold in Thailand in June are the new generation Revo.

* See the Top 50 best-selling models and Top 40 All-brands by clicking on the title *

The Thai new light vehicle market continues to slip away: down another 13% year-on-year in June to just 60.322 registrations, pulling the half year 2015 total down 16% to 369.109 units. Toyota sells exactly double the amount of the #2 brand Isuzu at 36% share vs. 18%, with Honda strong again at 13.1% in third position, Mitsubishi (6.3%) overtaking Nissan 5.2%) above Mazda (4.9%), Ford (4.5%), Suzuki (2.8%) and Mercedes (2.1%). Now that the new generation Revo is in cruising mode (for only its 2nd full month in market), the Toyota Hilux shoots up to 21.3% market share with 12.824 sales, including 12.452 Revo.

Astounding success for the Honda HR-V in Thailand.

The Isuzu D-Max concedes the year-to-date leadership and lodges a paltry 8.832 sales and 14.6% this month. If the Toyota Vios holds onto the third spot with 4.2% share, it is now threatened for the Thai #1 passenger car title by the Honda HR-V, going from strength to strength and gaining another spot to land at an all-time high #4 with a record 2.453 sales and 4.1% share, overtaking the Honda City (#6) while the Toyota Yaris is up one spot to #5. The Mitsubishi Triton is back up to #7 with the new generation accounting for 84% of sales.

Chinese MG is starting to make its mark in Thailand.

Further down, the Mazda2 is back inside the Top 10 thanks to the success of the newly launched sedan variant, the Mitsubishi Pajero Sport jumps 10 spots on May to #16, the Ford Fiesta is up 8 to #20 and the Nissan X-Trail up 9 to #22. Chinese manufacturer MG is stepping up its game in Thailand with a record 300 sales this month, 280 of which are estimated to be for the new MG 3, which earns it a spot among Thailand’s Top 30 best-sellers.

Previous month: Thailand May 2015: 8100 new generation Hilux already on the roads

One year ago: Thailand June 2014: New generation Honda Jazz breaks into Top 10

Full June 2015 Top 50 models and Top 40 All-brands below.