Philippines Full Year 2014: Toyota reigns in record market up 27%

Toyota nailed 40% of the Filipino market twice in 2014.

* See the Top 25 best-selling brands and Top 10 models by clicking on the title *

One year after breaking the 200,000 annual registration-barrier for the first time in history, new car sales in the Philippines are up another bumper 27% to lift its all-time record to 269,841 sales. Toyota tightens its stranglehold on the market even further, up 41% to a record 105,635 sales and 39.1% share, becoming the first manufacturer to sell above 100,000 units in a single year in the Philippines. Toyota also became the first manufacturer to sell more than 10,000 monthly units in July. Mitsubishi remains at a world-best #2 but sees its market share slide to 18.6% vs. 20.3% in 2013 due to sales up ‘just’ 16%. Hyundai rounds up the podium, while Ford (+53%) and Isuzu (+20%) both overtake Honda, stable.

7th consecutive year at #1 for the Toyota Vios (Taiwan model shown)

Exclusive models data is now available for the Filipino market. The Toyota Vios tops the models sales charts for the 7th straight year thanks to sales up 26% to 25,837 units and a stable market share at 9.6%. Both the Toyota Fortuner (+42%) and Innova (+8%) overtake the Mitsubishi Montero Sport (+1%), making the podium 100% Toyota. The Toyota Hiace achieves a very robust 5th position while the all-new Toyota Wigo lands directly in 6th place with 9,062 sales.

The Toyota Wigo lands directly at #6 in the Philippines in 2014.

The Ford Ranger outsells the Toyota Hilux for the first time to become the Philippines’ best-selling pickup truck at #7 vs. #10 for the Hilux, with the Avanza making it 7 Toyotas in the Filipino Top 10. Excellent starts of the Mitsubishi Mirage G4 and Ford Ecosport, both inside the Top 20, and great surge from the Toyota Corolla (+69%) thanks to the new generation.

Previous post: Philippines September 2014: Toyota Wigo and Mitsubishi Mirage G4 up

One year ago: Philippines Full Year 2013: Toyota and Mitsubishi top record market

Two years ago: Philippines Full Year 2012: Toyota leads, Mitsubishi at world best

Full Year 2014 Top 25 brands and Top 10 models vs. Full 2013 figures below.