Media post: Unleash the full potential of your engine
TOTAL just unveiled its new Robot Quartz Campaign that promotes its TOTAL Quartz range of products. Total first used its iconic robot in 2010, but we can now see it perform in real, urban and natural places. The new campaign makes us discover how the robot took life in the first place and acquired its strengths, all thanks to Total Quartz lubricants, thus conveying the message that Total Quartz does more than just protect or clear engines: it brings out the engine’s full potential and improves its performance and yield.
Total is using the Total Robot to continue building consumer awareness in emerging countries in Asia, Middle East, South American and Eastern Europe. In fact, Total Quartz is offered by a joint venture between TOTAL Middle East FZE and Zahid Group Holding Company Ltd for manufacturing and marketing lubricants & specialty products within the Kingdom of Saudi Arabia. This way, Saudi TOTAL marks the entry of TOTAL in the largest lubricants market in the Arabian Peninsula.
Saudi TOTAL Lubricants offer products such as Engine oils, Hydraulic oils, Gear oils, Transmission Fluids, Turbine oils and Specialty oils. The “Quartz” range is Total’s flagship brand for passenger cars. The TOTAL QUARTZ ranges of engine lubricants are designed based on the wide technical expertise and the most developed technology used in racing to provide your engine with optimal lubrication and to ensure that it stays in good condition and operates smoothly, all while:
- Protecting it against all the causes of wear by reducing friction and corrosion
- Preventing your engine from overheating
- Ensuring good cylinder compression and maximum engine efficiency
- Ensuring that your engine is clean by preventing the deposit of various impurities.
Some lubricants in the total quartz range go further than this, helping you to save on fuel consumption and protect the post-treatment systems fitted to the most recent engine systems. Saudi Total has a large lubricants mixing and filling plant at the Industrial Valley in King Abdullah Economic City, which was built on an area of 65 thousand square meters with an annual capacity of 25 thousand metric tons of highly stranded products.
Within the TOTAL QUARTZ range, the TOTAL QUARTZ 9000 and TOTAL QUARTZ INEO products are the most modern, innovative and high performance oils available. They are formulated using new-generation synthetic components. Using synthetic technology oils is the right choice for your engine based on the following reasons:
- The highest level of protection for engines: TOTAL QUARTZ synthetic technology oils provide 60% more protection than semi-synthetic or mineral oils
- Provide a maximum engine compression ratio, thus delivering optimum power
- Generate fuel saving by reducing the amount of friction inside the engine. Fuel consumption decreases without users having to change their driving habits!
- Make engine starts easier, even in extreme weather conditions.
- The only engine oils capable of simultaneously protection engines and pollution control systems against wear and deposits, while eliminating the need to prematurely replace expensive components.
