* See the Top 379 All-local models ranking by clicking on the title *
As is the tradition on BSCB, after detailing October sales and focusing on the all-new models entering the ranking this month, we explore the year-to-date ranking in China to try and extract longer-term trends. In spite of a cooling off in the past couple of months, the total passenger car market in China is still up a very robust 10% year-on-year after 10 months to 15.9 million units. The commercial truck and bus market is struggling however at -6% on 2013 to 3.1 million deliveries, bringing the total vehicle market to 19 million units after 10 months, which means a projected 23.3 million over the Full Year 2014, up a soft 6% on 2013, which would be the lowest year-on-year increase since 1990. The China Association of Automobile Manufacturers (CAAM) is a little more pessimistic and forecasts 23 million units for 2014 (+5%). The growth may slow down but it’s not like the market as a whole is decreasing, and once again in 2014 no other nation will have bought that many new vehicles in a year since the creation of automobile.
The Top 4 best-sellers so far this year in China are unchanged compared to last month: the Wuling Hongguang continues its solo run and has now passed the 600.000 units at 604.311 (+74%), still on track to finish the year above 700.000 deliveries, the VW Lavida (#2) and Sagitar (#4) have stabilised their YOY gains at 13% but the Ford Focus (#3) is now stable vs. 2013 at 327,187 sales, meaning it is actually losing market share. The big change inside the Top 10 is the Haval H6 accessing to a brilliant 5th position at 253,489 units (up from #7 last month) thanks to another record month of sales in October. It is up 48% year-on-year and the first SUV to rank among the country’s 5 best-selling vehicles in a YTD ranking, knocking down the VW Santana (+75%) and Jetta (+16%) to 6th and 7th places respectively. The VW Passat passes the Hyundai Verna and VW Bora to #15 and the VW Polo up one spot to #22 makes it an incredible 10 Volkswagens inside the Top 22 best-sellers…
There is a big gap between the Wuling Hongguang (#1) and Haval H6 (#5) and the next best-selling Chinese passenger cars: the ChangAn Eado is up one rank to #24 (+88%), followed by the Emgrand EC7 at #29 (+4), Chana Honor at #30 (-1 but +66%), Dongfeng Future at #36 (-1), Dongfeng Joyear at #42 (+5 and +69%), ChangAn CS35 at #49 (+43%) and BYD S6 at #50. The Chery Tiggo 3 up 7 spots on the last YTD ranking to #54 makes it 13 Chinese in the Top 55 along with the BYD F3 (#51), Venucia R50/D50 (#52) and Roewe 350 (#53). Other big gainers inside the Top 50 include the VW Tiguan up 24% to #11, the VW Golf doubling its sales to #19, the Honda Crider up 135% to #27, Ford Kuga up 48% to #34, Toyota Vios up 3585% to #37 thanks to the new model, Citroen C-Elysée up 89% to #38, Ford Mondeo up 332% to #45 and the Nissan X-Trail up 665% to #48, here too thanks to its new generation.
The Hyundai Mistra tops the all-new models at #35 with 108,954 units, already above the brand’s annual objective (100,000 sales) after just 10 months. It is joined in the Top 75 by the Chery Tiggo 5 at #61 and 74,300 sales and the Peugeot 301 at #75 and 60,700 units. But the most impressive new arrival, as detailed in the October update, is without a doubt the Baojun 730 at #80 and 58,500 sales in just 3 months, including over 25,000 in October alone. The 730 has properly annihilated the other two models in the Baojun range: the 630 is at 1,767 sales in October (-67%) and 31.153 YTD and the Yuechi is at 1,300 (-57%) and 21.300 YTD. Expect the low-cost MPV to rank among the 5 most popular nameplates in the nation in 2015, if not higher: the MPV trend is here to stay and it should give export ideas to Chinese manufacturers, towards markets like Indonesia for example.
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Full 10 months 2014 Top 379 All-local models Ranking Table below.