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China September 2014: Baojun 730 instant sales blockbuster

Baojun 730 China September 2014. Picture courtesy of 730

* See the Top 326 All-models ranking by clicking on the title! *

Is the Chinese new light vehicle market finally experiencing the much talked about slowdown that has supposedly been looming for years? In September, sales are up only 3% year-on-year – the slowest growth rate in the past 19 months – to 1.98 million units. Passenger Cars rose 6% while commercial vehicles decreased by 16%. This brings the year-to-date total to 14.4 million, up 7% on 2013 compared to a 14% annual growth in 2013. Automotive News quotes Li Xiangfeng, an analyst at Shanghai-based consultancy ISE: “China already has a huge auto market, and with more cities restricting auto sales to fight pollution, it’s natural for growth to slow down – double-digit pace cannot go on forever.” Nissan (-20%) and Honda (-20%) both lodge their third consecutive monthly decline, while Audi (+13%), BMW (+18%) and Mercedes (+31%) continue to shine. 

Buick Excelle China September 2014. Picture courtesty of Excelle

As always the models ranking is full of surprises in China. Below the Wuling Hongguang (+18%), VW Lavida (+8%) and Ford Focus (-11%), the Buick Excelle is up 5 spots to 4th place, its highest ranking since May 2013. The Haval H6 stays at a record 5th position, bettering its monthly score to an all-time high 27,744 sales, its 11th monthly record in the past 15 months. The Chevrolet Sail is also back in shape: up 8 ranks on August to #7 while the Hyundai Elantra Langdong is strong again at #8 vs. #13 year-to-date.

Dongfeng Joyear China September 2014. Picture courtesy of dyfdgs.comThe Dongfeng Joyear smashes its monthly volume and ranking records this month…

Just outside the Top 10 at #14 with 21,016 sales, we have what has now become the most successful new nameplate launch since the VW Lavida: the Baojun 730. The low-cost MPV is up 75% for its 2nd month in market and single-handedly lifts the Baojun brand to blockbuster status. It is the third MPV to ever top 20,000 monthly sales in China (others: the Wuling Hongguang and Chana Honor at 20,259 units last March), illustrating further the strong long-term sales trend I’ve detailed on this site before: micro vans are being replaced by low-cost MPV in rural areas: they are larger, more practical and sold at a similar price.

Dongfeng Fengguang China September 2014. Picture courtesy of…as does the Dongfeng Fengguang.

Unsurprisingly, the MPV segment is currently the fastest-growing in China and this is where Chinese manufacturers can catch up part of the market share they have given away to foreign carmakers. In the same vein this month, both the Dongfeng Joyear and Fengguang double their sales vs. September 2013 to smash their volume and ranking records at #33 and 12,037 sales, #50 and 9,281 units respectively. The Toyota Corolla is above 20,000 sales for the first time since August 2011 at #17 and 20,238 units, up 43% year-on-year, the VW Golf posts the nameplate’s 2nd all-time highest monthly score at 18,697 units (best: 19,116 last April), up 3-fold on September 2013 and the Emgrand EC7 is back up 13 ranks to #19, reclaiming the title of best-selling Chinese sedan off the ChangAn Eado, up 82% to #23.

Haval H2 China September 2014. Picture courtesy of chexun.netThe Haval H2 is inside China’s Top 60 most popular vehicles for its 2nd month in market.

The SUV segment is the other main engine of growth in China right now. The Nissan X-Trail (+746% to 12,968 sales), Chery Tiggo 3 (+150% to 12,877 units) and ChangAn CS35 (10,594 sales) all breaking their monthly volume records are prime examples. But it doesn’t stop there. A few recent launches are becoming instant blockbusters too: the ChangAn CS75 is up 60% and 24 spots on its August record to finish the month just outside the Top 50 at #52 and 9,239 sales, the Haval H2 doubles its August score to 8,288 sales and #60 (now the brand’s 2nd best-seller in between the H6 and H5), the Beijing Auto Hansu S3 is up 42% for its 2nd month of sales to #67, the JAC Refine S3 triples its inaugural August figure to 6,103 sales at #89 and the Luxgen 6 SUV is up a further 4 spots to a record #92, the highest a Luxgen model has ever ranked in China.

Toyota Levin China September 2014. Picture courtesy of two months and the Toyota Levin is already one of China’s 50 favourite vehicles.

We also have a bunch of heroes in the sedan category: the Toyota Levin imposes itself as a new nameplate to be reckoned with by breaking into the monthly Top 50 as early as for its 2nd month at #46 and ending the month only 12 units shy of the symbolic 10,000 monthly sales milestone. An extremely impressive start indeed. The Audi A3 takes off thanks to the sedan variant, up 32 spots on August to #76, the Mazda3 Axela is up 10 ranks to #82, the GAC Trumpchi GA5S shoots up 47 ranks and 92% on its first month to #110 and the Kia K4 is up 49 spots and 106% to #114. There are 3 all-new nameplates making their first appearance in the Chinese ranking this month, but this will be the subject of a next post as is the tradition on BSCB.

Previous post: China 8 months 2014: Discover the Top 366 models ranking!

Previous new models post: China August 2014: Focus on the all-new models

Previous month: China August 2014: Baojun 730 directly above 12,000 sales

One year ago: China September 2013: Discover the Top 313 All-models ranking!

Full September 2014 Top 326 All-models Ranking Table below.

China September 2014 – models:

The brand rankings will follow shortly.

1Wuling Hongguang60,65218%1543,81111
2VW Lavida45,8308%2378,64322
3Ford Focus33,311-11%3294,30433
4Buick Excelle29,54910%9219,59584
5Haval H627,74431%5223,116712
6VW Sagitar27,01619%4235,00546
7Chevrolet Sail25,40020%15178,940145
8Hyundai Elantra Langdong24,6918%8179,1391313
9Chevrolet Cruze24,256-2%16190,958109
10VW Santana22,47310%6234,380520
11Nissan Sylphy22,414-2%13201,99098
12Hyundai Verna21,89742%11175,7421617
13Buick Excelle XT/GT21,63610%19185,2421214
14Baojun 73021,016new2633,022123 –
15VW Jetta20,916-22%7225,01567
16VW Tiguan20,30617%10188,5401115
17Toyota Corolla20,23843%1799,4193327
18VW Golf18,697202%14142,9321948
19Emgrand EC717,95219%3298,5633418
20VW Passat17,494-13%36175,0051711
21VW Bora17,094-14%12177,0031510
22Kia K316,51950%21126,3322029
23ChangAn Eado16,32482%23117,2852560
24VW Magotan16,077-5%18159,7341819
25Honda Crider13,656-1%45111,2172658
26Chana Honor13,40438%38104,3312959
27Audi A6L13,2503%20126,2132125
28Toyota Camry13,073-15%29117,3812421
29Nissan X-Trail12,968746%2475,17449194
30Chery Tiggo 312,877150%2867,0736166
31Kia K212,56112%33110,4622728
32Hyundai Mistra12,277new3496,22136191
33Dongfeng Joyear12,037100%4277,8274774
34VW Polo11,988-13%22120,0062324
35Toyota Vios11,840n/a4392,65738160
36Chevrolet Malibu11,81234%3586,6934051
37Ford Kuga11,57212%25100,3613253
38Citroen C-Elysée11,403196%3792,9893771
39BMW 5-Series L11,26533%31104,9482835
40Hyundai ix3510,992-23%30103,8483123
41ChangAn CS3510,59427%5775,2274868
42Buick Regal10,491383%4179,9954263
43Skoda Octavia10,423-9%5878,4674438
44BYD F310,23618%4672,4015464
45Audi A4L10,178-2%5186,1964136
46Toyota Levin9,988new6216,576175 –
47Honda Fit9,534139%4844,83091118
48Ford Mondeo9,494-2%5478,47543134
49Honda Accord9,355-10%6856,2137139
50Dongfeng Fengguang9,28198%7750,16883151
51Audi Q59,253-4%5577,9504647
52ChangAn CS759,239new7626,292139 –
53Hyundai Elantra Yuedong9,129-26%52103,9153022
54Dongfeng Future9,100-9%3996,7093543
55Peugeot 3089,06022%5068,7695865
56Citroen C-Quatre8,9896%6068,9215749
57Chery Tiggo 58,962new4964,83363249
58BMW 3-Series L8,48947%4771,1315586
59Honda CR-V8,478-55%27121,4542216
60Haval H28,288new11313,407186 –
61Kia Sportage R8,2269%7468,1095962
62Nissan Teana7,958-26%6978,0324544
63Great Wall M47,906-31%8069,7625631
64Buick LaCrosse7,878-20%5657,8937061
65Ford Ecosport7,623-1%6660,6286887
66BYD S67,500-27%4074,2525057
67Beijing Auto Huansu S37,472new8512,752190 –
68Chery QQ7,2394%15843,9489437
69Peugeot 30087,21755%15949,9448599
70Toyota RAV47,132-33%7288,5933940
71Audi Q37,11041%4463,77766128
72Beijing Auto E-Series7,06718%14053,1067885
73BYD L37,061-13%16739,25310552
74Zotye T6006,992new7137,446112317
75Buick Encore6,98826%5362,6526784
76Audi A36,926new10819,295168 –
77FAW Besturn B506,90863%9549,9538482
78FAW Besturn X806,9037%6755,02574116
79Geely King Kong6,890155%8352,19979114
80Buick GL86,807-2%6164,1976573
81Toyota Corolla EX6,630-46%6564,9316226
82Mazda3 Axela6,568new9224,026146 –
83Roewe 3506,466-38%8772,7665341
84BYD F3 Surui6,421-41%11053,3377734
85Toyota Highlander6,329-24%7364,6036455
86Venucia R50/D506,300-27%6373,8605145
87ChangAn Yuexiang V36,203-17%10954,2107567
88Geely GX76,11431%10043,4559797
89JAC Refine S36,103new1668,103220 –
90Peugeot 20086,086new9127,288137 –
91Ford Fiesta6,0291%9046,62790105
92Luxgen 6 SUV5,924new9618,918170 –
93Citroen C4L5,861-8%8850,4158290
94Nissan Qashqai5,855-54%8467,3956033
95Chevrolet Trax5,754new7827,815134 –
96GAC Trumpchi GS55,67610%10153,8587677
97Skoda Rapid5,63941%6459,63169133
98Haima Family5,510300%7934,419118147
99Beijing Senova D505,507new8122,670151 –
100JAC Refine5,27721%11844,3019394
101Peugeot 4085,2397%9842,11610093
102Nissan Sunny5,234-47%9446,6398942
103Kia K55,1928%9941,71310192
104Lifan X605,189-20%7043,6549591
105Kia Forte Furuidi5,06284%9751,88780123
106Peugeot 3015,047new5955,86473253
107Nissan Tiida4,835-69%8273,1295230
108Toyota Yaris L4,676new10256,09372280
109Honda Odyssey4,585146%12314,840182162
110GAC Trumpchi GA3S4,488new1576,821230 –
111Mazda CX-54,38527%13137,946109175
112Honda Jade4,383-29%8943,53196161
113Mercedes E-Klasse L4,367-22%11132,735124130
114Kia K44,319new1636,413237 –
115Fiat Viaggio4,295-55%17232,635125106
116ChangAn Ouliwei4,292604%14733,717121176
117Suzuki Beidouxing4,269-25%13542,9909872
118Mercedes GLK4,13219%10433,354122120
119Brilliance H3304,128-22%11439,278104165
120Chery E34,10830%11948,69987157
121Hyundai ix253,972new –3,972263 –
122Hyundai Santa Fe3,894-48%12049,6588669
123Zotye Z3003,881-18%10735,72811688
124FAW Xiali N3/N5/N73,869-54%12141,17510250
125Haima S53,817new13021,782154 –
126Toyota Reiz3,804-43%11230,20412979
127Mercedes C-Klasse3,701-15%17125,584142124
128BMW X13,60937%10333,910119174
129VW CC3,6038%10635,850115117
130Nissan Livina3,522-65%10544,7039275
131Suzuki S-Cross3,502new15532,277126285
132Chevrolet Aveo3,45757%13820,538159135
133Venucia R303,393new1527,611225 –
134Great Wall Voleex C303,383-65%21338,90410632
135Suzuki Liana3,352520%14620,614157225
136Suzuki Alto3,331-32%12538,74010789
137Great Wall Voleex C503,327-47%16129,87913078
138Mazda6 Atenza3,325new13215,771177 –
139VW Touran3,316-9%11627,806135137
140Hyundai Elantra3,23735%18227,947133139
142Gonow Xinglang MPV3,210new12924,289145248
143FAW Besturn B703,190652%16013,364188232
144ChangAn Yuexiang V53,188-30%16430,582128100
145Hyundai Sonata3,183-69%12742,6009946
146Dongfeng Fengshan A603,13431%18419,180169159
147Chery Fulwin 23,116-23%9328,56913270
148Mitsubishi ASX3,039-37%8636,548114132
149Soueast V3 Lingyue3,012-20%15423,99114798
150Haval H53,000-36%12637,71311183
151Cadillac XTS2,97161%14522,918150181
152ChangAn Benben Mini2,847-36%15636,616113102
153Suzuki Swift2,80418%13927,317136155
154Kia Sportage2,750-35%14330,807127113
155Citroen C52,748-25%13725,258143121
156Dongfeng Fengshan H30/S302,712-26%14133,882120103
157Skoda Superb2,6887%15322,398152129
158Lifan 6202,62466%14919,349167122
159Lianhua L32,584-56%13426,152141111
160Beijing Weiwang M202,500104%7550,52881200
161Beijing Auto Huansu S22,490new1226,010245 –
162Zhongxing C3 Urban Ark2,471new15010,670202 –
163Landwind X5/X6/X8/X92,45518%16824,956144178
164Honda Civic2,397-60%11737,83311080
165Brilliance V52,345-35%12423,023149107
166Hawtai Santa Fe2,33571%17911,579198192
167Fiat Ottimo2,297new18613,392187 –
168ChangAn CX202,261-27%13638,046108146
169Honda City2,259-69%12834,47611754
170Chevrolet Captiva2,160-42%14826,248140126
171Peugeot 5082,121-1%14420,563158164
172Suzuki SX42,114-33%16515,767178145
173Baojun Yuechi (Spark)2,071-41%20720,002164150
174Chery Arrizo 72,033-49%19920,010163199
175Dongfeng Shuai1,993-32%17421,187156152
176Lianhua L51,991-42%17318,868171148
177Skoda Rapid Spaceback1,877new14212,719192 –
178Hawtai (Baolige) B351,870205%19510,623203220
179MG 31,858-52%18023,282148110
180Baojun 6301,811-72%13329,38613176
181Geely Freedom Ship1,802-29%19014,782183125
182Chery A31,80027%2015,207249224
183Haima M31,768-70%16239,291103112
184Geely Vision1,720-29%17717,201173136
185Hawtai Lusheng E701,72010018%1856,881228282
186BYD Qin1,700new1949,473211337
187Skoda Yeti1,653new20813,193189262
188Zotye E201,621new2314,442259 –
189BYD F01,611-68%15126,51113896
190Geely (Shanghai Englon) SC71,584-67%16920,355161109
191Honda Crosstour1,575-60%19215,761179108
192Kia Cerato1,545-37%20513,573185169
193Zotye Z1001,539222%18116,803174259
194Geely Panda1,508-6%18318,262172138
195Chery X11,49216%2005,444247201
196Haima S7 Knight1,408-65%19119,593165115
197Brilliance H2301,396-65%22911,229200101
198Lifan 6301,381111%2277,295226272
199Skoda Fabia1,320-35%18915,753180142
200JAC Heyue1,304-36%17619,551166127
201Nissan NV2001,300-15%19613,944184188
202FAW Weizhi V51,273-24%2069,136213167
203Lifan 7201,27248%18716,302176227
204Hyundai Tucson1,265-74%19321,34715595
205Toyota E’Z Yizhi1,232-26%21612,663193190
206Cadillac ATS-L1,224new1972,384279 –
207Soueast V5 Lingzhi1,221-45%20912,640194140
208Jinbei Granse1,201-42%1889,037214183
209JMC Yusheng1,189-23%20220,392160196
210Jiangnan Alto1,136-57%21710,244205168
211FAW Daihatsu Xenia S80/M801,132-62%20415,268181119
212Suzuki Lingyang1,127-34%2269,959206171
213Changfeng Kingbox DUV1,103-62%17012,731191172
214Chery E51,071-56%2649,281212104
215Chevrolet Epica1,069-14%2359,497210185
216Ford Mondeo Classic1,032-13%21110,457204141
217JAC Heyue A301,008new2229,636207228
218Toyota Prado996-46%21510,866201184
219Yema F1299570%2108,610216246
220Toyota Crown979-64%22111,971196173
221JAC Refine S5974-52%20320,297162154
222BAW (Beijing) Jeep889120%2334,937255251
223DS 5LS887new1788,302219 –
224Lifan 33085414%2426,640231263
225Roewe 550837-61%2608,683215170
226Qoros 3823new2504,310260 –
227ChangAn Raeton79226%2416,574235238
228Kia Soul772-14%2287,191227218
229MG 6766-59%2249,554209182
230JAC Tongyue766-12%2746,035244177
231Brilliance H530730-27%2376,427236189
232Hyundai Sonata MoInca718-48%2128,010221197
233Gonow Saboo G3/Aoosed G571110%2306,269240270
234Roewe W5708-23%2368,486217213
235Luxgen 7 SUV676-61%2197,701223180
236Brilliance H220652new2488,325218269
237BYD G5610new –610304 –
238Lifan 530602-55%2187,953222255
239Mazda3 Xingcheng602-78%n/a4,997254153
240MG 5596-28%2536,850229226
241Jonway A380583-27%2384,719258231
242Honda Elysion579-43%2496,303238211
243Mitsubishi Lancer55688%2622,883274254
244Beijing Senova D70500-52%2443,206271217
245Brilliance FSV488-2%22011,882197156
246Dongfeng Fengshan A30487new –487308 –
247Mercedes Vito4840%2395,129251247
248Maxus G10470new2461,820288 –
249Brilliance Zunchi (BS6)466448%2541,472292304
250Foton MP-X457-28%2515,265248241
251BAW (Beijing) B40450new2636,144243 –
252BYD M6433-43%2404,823257243
253Emgrand EC84258%2322,206281216
254Huanghai Aurora400-53%2576,266241208
255Mitsubishi Pajero Sport398new2593,697265271
256JAC Yueyue381-44%2833,335269195
257Chery Cowin 2375-36%2766,234242187
258JAC Heyue RS369-83%24512,321195149
259Peugeot 307365-68%2254,856256193
260Volvo S80L3594%2653,494267266
261Nissan March358-50%2525,062253275
262Shanghai Englon TX4357n/a2841,618290341
263Mitsubishi Lancer EX322-71%n/a5,096252209
264DS 5320new2236,287239291
265Karry Youya315-47%2784,145262240
266Nissan Paladin284-34%2672,426278256
267Mercedes Viano272-37%2582,904273264
268BYD Sirui266-76%1986,578234210
269Great Wall M2265-73%2952,292280221
270Soueast V6 Lingshi259-69%2144,197261202
271Chery Cowin 3240-50% –7,623224268
272Changfeng Leopaard237new2731,044297 –
273GAC Trumpchi GA5197-57%2872,698275235
274BYD e619568%2722,004285286
275Mazda6 Ruiwing193-87%2616,629232186
277Haima Prince187new280729301335
278Lifan 320184-92%2711,809289158
279Zotye T200 (5008)180-94%2555,150250144
280Mazda CX-7176new2432,013284 –
281BAW (Beijing) Beiqi 2020 series162new298596305325
282Geely Kandi EV157new281304313 –
283Roewe 750117-59%2971,054296273
284FAW Oley110-87%2473,818264258
285Luxgen 5 Sedan107-95%2685,962246223
286BYD G6105-92%2346,615233166
287Toyota Land Cruiser 200101-81%2852,467277252
288FAW Weizhi V2100-64% –1,397293276
289Haima 2 Cupid99-93%2663,445268179
290Lifan 520/520i99-58%291511306229
291Luxgen 7 MPV89-3%292709302296
292Venucia Morning Wind85new –169318332
293Foton MP-X Midi8038%279653303289
294BYD G377-91%2902,036283239
295Haima Freema71-92%2891,913286207
296Roewe 95070-70%2932,045282265
297Kia Rio64-65%2773,271270260
298Linian S160-81%2863,676266198
299Toyota Prius48-30%2941,093295281
301Landwind Fashion4529%301173316326
302Chery M1363500% –163319331
303Dongfeng Oting34-68%299406310308
304Brilliance Junjie (BS4)32-82%3031,278294274
305Yema F1030-86%288766299277
306Brilliance Junjie Cross28-88%275749300284
307BAW (Beijing) 00721-68% –171317316
308Ciimo Si Ming19-98%2829,567208203
309Great Wall Voleex C20R15-98%3091,618291222
310Mitsubishi Zinger15-78%300343311302
311Haima M814new307314312329
312Hawtai Terracan11-31%31293321321
313Changfeng CS610-67%308240314312
314Nissan Murano5-91%315137320322
315Brilliance Junjie FRV4n/a304500307n/a
316Yema F993new –20323338
317BYD F3R3n/a –3326n/a
318Peugeot 2072-100%31711,505199143
319FAW Besturn B902-99%2692,537276230
320Mitsubishi Pajero2-99% –1,852287267
321Dongfeng Yumsun2-98%302184315303
322MG 72-92%31635322333
323VW Santana Vista1-100%31921,99115381
324Suzuki Splash1-99%314448309295
325Cadillac SLS1n/a –11324346
326BAW (Beijing) Luba1new –5325324


This Post Has 8 Comments
  1. RickM :
    What has happened with DS??
    The 5 LS and DS 5 are ‘nowhere’ – sales hardly reached 1100 units

    It’s maybe related with the fact that the DS 6WR has just arrived and some DS costumers have chosen to buy the DS 6WR instead of the DS 5 and 5LS.

    The DS 6WR is cheaper than the DS 5, and only costs more 2500€ than an similar 5LS with the same engine and the same equipment 😉

  2. […] China September 2014: Baojun 730 instant sales blockbuster – This brings the year-to-date total to 14.4 million, up 7% on 2013 compared to a 14% annual growth in 2013. Automotive News quotes Li … It is the third MPV to ever top 20,000 monthly sales in China … (USA) Congo (Dem. Rep.) Congo (Rep. of the) Costa Rica; Cote d’Ivoire (Ivory … […]

  3. and now MPV segment is the fastest growing in China…. I believe it will works as main hero for low entry segment customers. sedan works in big city, but MPV will rules the countries. Seat capacity does matter.

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