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World: Mercedes, Audi post strong gains on compact demand

Audi Q3 Mercedes GLA World April 2014. Picture courtesy of largus.frThe Q3 and GLA are lifting Audi and Mercedes worldwide…

Both Mercedes and Audi continue to post record sales in April and year-to-date, partly thanks to the strength of their compact range. On Tuesday, Mercedes announced its global sales were up 14% year-on-year in April to 133,077 vehicles, buoyed by the new C and E-Class and its entire compact lineup. It is the 10th consecutive month of double-digit percentage growth worldwide, adding up to a record 507,353 vehicles in 4 months so far in 2014, up a splendid 15% on 2013.

The arrival of the GLA compact crossover helped lift the brand’s compact sales by 20% in April. Mercedes rose 10% in the USA to 25,887 sales, 38% in China to 22,438 and 10% in Europe as a whole to 62,868 including 24,430 in Germany, up 3%. 

Mercedes A Class World April 2014Both manufacturers also benefit from very popular compact cars.

Today Audi share its global sales for April, up 12% to 149,050 vehicles. This result was boosted by strong demand for the A3 and Q3 models. Over 4 months, Audi is at a record 561,900 units, up 12% on 2013. The A3 is up an astounding 44% worldwide to 25,766 sales now that the sedan variant has kick started in the US. The Q3 for its part is up 29% to 15,542 units.

In China, Audi is up 17% to 45,216 sales, while in Europe it is up 9% to 71,150 including 25,503 in Germany (+9%) and 12,360 in the UK (+9%). Audi sales in the US are up 19% to 15,653 units. Audi is aiming to sell 2 million cars a year globally by 2020. Last year, the company sold 1.58 million, an 8% increase on 2012.

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