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Ukraine (brands) April 2014: Geely leads in market down 70%

Geely MK Ukraine April 2014. Picture courtesy of zr.ruGeely MK (Russian model shown)

* See the Top 30 best-selling brands by clicking on the title! *

With the Crimean crisis still not resolved, the Ukrainian new car market falls deeper into recession: down a very depressing 70% year-on-year in April to just 7,765 registrations. That’s an annualised rate of less than 100,000 sales, to be compared to 623,253 sales in 2008 and a low of 162,291 in 2009 in the midst of the global financial crisis. For now the 2014 year-to-date figure is down 32% on 2013 to 45,781 units. Geely is clearly the winner in this gloomy environment, reclaiming the top spot it holds year-to-date thanks to 964 sales and 12.4% share, adding up to 5,990 and 13.1% so far in 2014.

Lifan X60 Ukraine April 2014. Picture courtesy of zr.ruChinese Lifan is among only 7 brands in the Top 30 to lose less than half their sales year-on-year.

This month two additional carmakers hold 10% of the Ukrainian market or more: Toyota is up to 2nd place with 913 sales and 11.8% and ZAZ at #3 with 775 units and 10%, down ‘only’ 44% year-on-year. In total and including ZAZ, only 7 brands in the Top 30 lose less than half their sales year-on-year: Bogdan down 11% to #11, Daewoo down 3% to #14, BMW down 48% to #19, Lexus down 32% to #22, Lifan down 17% to #25 and Great Wall down 34% to #27. That’s right: no brand in the Top 30 gained ground year-on-year in April. Depressing times indeed. On the other end of the scale, Citroen drops 89%, Hyundai is at -86%, Kia and Volkswagen at -85%, Chevrolet at -84% and Mitsubishi at -83%.

Previous month: Ukraine (brands) March 2014: Geely leader year-to-date in market down 51%

One year ago: Ukraine April 2013: Hyundai Accent and VW Polo on top

Full April 2013 Top 30 brands Ranking Table below.

Ukraine April 2014 – brands:

PosBrandApr-14%/13Mar2014%PosFY13
1Geely96412.4%-53%25,99013.1%13
2Toyota91311.8%-51%34,2269.2%24
3ZAZ77510.0%-44%14,1569.1%32
4Hyundai3824.9%-86%42,4765.4%41
5Kia3264.2%-85%111,9894.3%105
6Skoda3154.1%-69%62,2845.0%57
7Renault3094.0%-79%82,2614.9%69
8Lada2983.8%-75%101,2912.8%1111
9Volkswagen2963.8%-85%52,0664.5%96
10Nissan2803.6%-74%72,2364.9%88
11Bogdan2353.0%-11%98841.9%1416
12Ford2343.0%-77%122,2564.9%710
13Chery1602.1%-50%254250.9%2525
14Daewoo1562.0%-3%131,1932.6%1220
15Mercedes1552.0%-56%246421.4%2119
16Mazda1401.8%-58%188481.9%1721
17Honda1351.7%-50%207911.7%1817
18Chevrolet1251.6%-84%216061.3%2214
19BMW1211.6%-48%234160.9%2626
20Audi1111.4%-58%227041.5%1922
21Peugeot1081.4%-81%159762.1%1313
22Lexus1041.3%-32%303270.7%30n/a
23Mitsubishi1031.3%-83%178651.9%1612
24SsangYong991.3%-76%148761.9%1518
25Lifan941.2%-17%n/an/an/an/an/a
26Suzuki931.2%-64%285051.1%2429
27Great Wall911.2%-34%263310.7%29n/a
28Subaru791.0%-50%165301.2%2330
29BYD710.9%-80%n/an/an/an/a27
30Citroen670.9%-89%196751.5%2015
 –Others4265.5%-71% –2,0154.4% – –

Source: www.ukrautoprom.com.ua

This Post Has 3 Comments
  1. I also hope that the terrible situation in Ukraine will soon be resolved, those poor people have suffered enough. Ukraine is the first European market where the Chinese have started to make a big impact, which country will be next?.

  2. Obviously bad and sad times in Ukraine. We all hope their problems will be solved as soon as possible. By the way Crimea vehicles are already changing their plates to new Russian ones and all new vehicles sold from June 1st. will be included in Russia registrations. Crimea had about 5% sales in Ukraine that’s about 500 to 1.000 units depending the month. Right now there are barely vehicles on sale in Crimea as all vehicles in dealer lots were sent to other parts of the country and now are waiting for makers and importers from Russia to bring back vehicles to sell in the peninsula.

    Best from Spain

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