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Japan March 2014: Toyota Voxy one of 7 models in Top 30 to break all-time monthly volume record

Toyota Voxy Japan March 2014The Toyota Voxy sells a record 11,937 units in March in Japan.

* See the Top 30 best-selling models and Top 13 local brands by clicking on the title! *

In March new car sales in Japan are up a fantastic 14% year-on-year to 481,039 registrations, mainly due to purchases brought forward in anticipation of the national sales tax raise from 5 to 8% on April 1. The 1st Quarter total is up 18% to 1,109,661 units. Toyota (43.5% share), Nissan (14.1%), Honda (12.7% and up 42%), Mazda (5.2%) and Subaru (4.1%) dominate the brands ranking while Mitsubishi Fuso (+73%), UD Trucks (+71%) and Lexus (+30%) deliver outstanding gains. Reversely Mitsubishi is down 22% this month.

Toyota Noah Japan March 2014. Picture courtesy of response.jpThe Toyota Noah is at an all-time high 9,841 sales…

In the models ranking, the Honda Fit reclaims the pole position for the 4th time in the last 5 months and with 31,921 sales it delivers the Fit nameplate’s 2nd biggest monthly volume ever below the 34,161 units it sold in March 2012. The Toyota Aqua is kicked down to 2nd place at 31,146 sales but keeps the year-to-date lead for now at 78,004 units vs. 77,093 for the Fit. Below the Toyota Prius (-13%) and Nissan Note (-19%) in sharp decline, the Toyota Corolla is up 50% year-on-year thanks to its new hybrid variants in 5th place. In fact, this month no less than 7 nameplates break their all-time monthly volume record, all due to the arrival of hybrid versions in the range when the new generation of the model launched.

Nissan X-Trail Japan March 2014. Picture courtesy of autoc-one.jpThe Nissan X-Trail at a record 9,093 units…

Toyota Harrier Japan March 2014…and the Toyota Harrier at a best-ever 7,020 sales.

First the Toyota Voxy at #6 with 11,937 sales, up 130% year-on-year, then its twin the Toyota Noah at #11 with 9,841 units (+144%), the Subaru Impreza at #10 with 9,632 sales (+31%), the Nissan X-Trail at #11 with 9,093 units sold (+166%), the Honda Vezel at #12 with 8,649 sales for its 4th month in market, the Mazda Axela down two spots on February but up 375% year-on-year to an all-time high 7,784 units and the Toyota Harrier at #15 with 7,020 sales. Pfew! Talk about a record-filled month in Japan!

Previous month: Japan February 2014: Toyota Aqua #1, Voxy and Noah shoot up

One year ago: Japan March 2013: Toyota Aqua and Nissan Note hit highest volume

Full March 2014 Top 30 models and Top 13 local brands Ranking Tables below.

Japan March 2014 – local brands:

PosBrandMar-14%/13Feb2014%/13PosFY13
1Toyota209,09243.5%10%1488,31444.0%14%11
2Nissan67,71814.1%0%2166,41615.0%0%22
3Honda60,93012.7%42%3150,33913.5%62%33
4Mazda25,0435.2%14%460,6275.5%20%44
5Subaru19,6194.1%16%540,3703.6%8%55
6Suzuki11,9282.5%9%625,2922.3%9%66
7Isuzu11,8882.5%28%821,9362.0%30%88
8Hino9,3491.9%19%1017,6681.6%29%911
9Mitsubishi Fuso7,4101.5%73%1113,1991.2%55%1114
10Mitsubishi6,9611.4%-22%717,9961.6%-15%79
11Lexus6,4701.3%30%914,8541.3%22%1012
12UD Trucks1,8450.4%71%123,3150.3%54%1218
13Daihatsu2430.1%27%135680.1%4%1328
 –Foreign brands42,5438.8%26% –88,7678.0%32% – –

Japan March 2014 – local models:

Note: the VW Golf would rank #25 year-to-date with 11,984 sales.

PosModelMar-14/13Feb2014PosFY13
1Honda Fit31,92157%377,09323
2Toyota Aqua31,146-8%178,00411
3Toyota Prius28,274-13%271,93732
4Nissan Note17,319-19%439,89044
5Toyota Corolla15,65450%537,85755
6Toyota Voxy11,937130%823,769816
7Toyota Vitz11,890-3%727,00877
8Nissan Serena10,966-15%631,37266
9Toyota Noah9,841144%1018,3241222
10Subaru Impreza9,63231%1420,2541011
11Nissan X-Trail9,093166%923,263925
12Honda Vezel8,649new2219,1411186
13Mazda Axela7,784375%1117,8181434
14Toyota Crown7,439-36%1318,256138
15Toyota Harrier7,020n/a1516,8801589
16Toyota Spade6,7015%1615,6161913
17Toyota Passo6,66519%1914,9032115
18Honda Freed6,576-37%2015,819179
19Honda StepWGN6,571-27%1216,2951610
20Subaru Forester6,15041%2712,1752419
21Toyota Vellfire5,99913%1815,5452012
22Mazda Demio5,466-17%2412,4442214
23Suzuki Swift5,4295%2312,2862317
24Honda Odyssey5,215771%1715,6691839
25Suzuki Solio4,78817%2810,3202824
26Toyota Alphard4,62125%2510,9372621
27Toyota Porte4,43911%299,4422923
28Toyota Estima4,338-2%2610,6532720
29Toyota Ractis3,8480%n/an/an/a28
30Mazda CX-53,598-42%2111,2202518

Source: JADA

This Post Has 2 Comments
  1. @RickM

    Toyota has 4 different dealer networks in Japan targeted towards different consumers. One of them, Netz, targets younger adults a bit similar to the Scion brand in the US. So while Netz does have some models exclusive to their network, they also carry some more stylized versions of other models. For example, the Voxy and Vellfire are exclusive to Netz while the more conservatively styled (by Japanese standards) Noah and Alphard are the models sold at other dealers.

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