* See the Top 135 best-selling models by clicking on the title! *
As is the tradition on BSCB I share with you today detailed Private Sales (PS) data for Germany. These rankings are always a little controversial because of the definition of a ‘private sale’ in Germany. Are counted as private the cars sold to private buyers. Demo cars, rental cars and long-term leases are not counted as private along with cars sold to companies. This explains the fact that as cars become more expensive, their Private Sales ratio tends to drop: a lot of them are actually on a long-term lease, which can be argued is a private ‘sale’. In January 75,575 new vehicles were sold to private buyers in Germany, that’s a 36.1% PS ratio compared with 37.9% over the Full Year 2013. This month the VW Tiguan climbs to 2nd spot below the Golf and above the Polo.
In spite of its age, the Skoda Fabia is up 4 spots on January to land at an excellent 4th place with 1,644 private sales vs. #21 in the overall ranking. Like last month, the Dacia Sandero is the most popular “true” foreigner (meaning if we exclude Skoda and Seat) with German buyers, ranking #12 with an always outstanding 88.3% PS ratio. Other great performers at the PS ratio game include the Chevrolet Trax (92.9%), Dacia Duster (84.5%), Dacia Logan (83.4%), Honda CR-V (81.7%) and Chevrolet Captiva (81%). The success of Chevrolet can be explained by the hesitation of leasing companies to invest in a brand that will soon disappear from Europe.
At the other end of the scale, less than 10% of BMW 5 Series buyers are private this month (9.8%), with models in a similar situation including the Audi A4 (10.4%), VW Passat (10.6%), Audi A6 (11.5%) and Ford Mondeo (11.7%). Finally Opel continues to struggle with private buyers in Germany, with the Corsa owing its surge to 5th place in the overall German ranking to non-private purchases (only 13.3% of buyers are private) while the Astra is at 13.4% and the Insignia at 13.7%.
Full February 2014 Top 135 models Ranking Table below.