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Australia January 2014: Mazda3 up to highest market share ever

Mazda3 Australia January 2014. Picture courtesy of caradvice.com.auThanks to the new model, the Mazda3 hits its highest ever market share in Australia this month.

* NOW UPDATED with the Top 10 models and Top 47 All-brands! *

After beating another all-time record over the Full Year 2013, new car sales in Australia are a little shy in this start of 2014: down 4% on a record January 2013 to 82,285 registrations. Toyota unsurprisingly keeps the brands top spot but sees its market share slide to 16.6% vs. 18.9% over the Full Year 2013. Mazda (+6%) passes Holden (+1%) to rank #2 with an outstanding 11.4% share, Hyundai (+5%) remains above Ford (-12%) while Volkswagen (+6%) is now threatening Nissan (-41%) and Mitsubishi (-7%). Mercedes is up a splendid 15% to #11, Jeep continues to amaze at +22% and #12 and Audi lodges its all-time record monthly volume in Australia at 1,685 sales, up 25% year-on-year.

Toyota Corolla Australia January 2014. Picture courtesy of u-car.com.twThe new Toyota Corolla sedan will be imported from Thailand from February onwards.

In the models ranking, a combination of heavily discounted previous generations and early deliveries of the new model propel the Mazda3 up 36% year-on-year to a huge 4,561 sales and 5.5% share, its 2nd best-ever monthly volume in the country below the 4,649 units it sold in December 2012, and an all-time record market share, beating the 5.3% it reached in January 2012… As a reminder, the Mazda3 dominated Australian sales in 2011 and 2012 before being passed by the Toyota Corolla last year. This month the Corolla is left knocked out almost 2 percentage points below the Mazda3 at #2 with 2,941 units and 3.6%, however the launch of the new gen Corolla sedan this month should make things very interesting indeed this year…

Mazda CX-5 Australia January 2014. Picture courtesy of caradvice.com.auThe Mazda CX-5 reaches an all-time high 7th place in Australia this month.

Further down the ranking, notice the Hyundai i30 up 24% year-on-year to #4, the Holden Commodore up 43% to #5, the Ford Focus reaching its 2nd best-ever ranking in the country at #6 below the #5 it hit exactly one year ago in January 2013, the VW Golf up a whopping 84% year-on-year to #9 and the Jeep Grand Cherokee up to a best-ever #14 (ranking TBC). Finally, the Mazda CX-5 is up 5 spots on December to reach an all-time high 7th place this month with 1,853 sales and a record 2.3% share, its previous bests being #8 in May and August last year and 2.1% last August.

Previous post: Australia Full Year 2013 by State: Toyota Hilux tops 3 states

Full Year 2013 report: Australia Full Year 2013: Toyota Corolla finally tops record market

Previous month: Australia December 2013: Toyota Camry and Mitsubishi Triton up

One year ago: Australia January 2013: Nissan Navara and Ford Focus break records

Full January 2014 Top 10 models and Top 47 All-brands Ranking Tables below.

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