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Japan December 2013: Honda Fit leads, Vezel lands at #25

Honda Vezel Japan December 2013. Picture courtesy of car.watch.impress.co.jpHonda Vezel

* See the Top 30 best-selling models and Top 53 All-brands by clicking on the title! *

* The Full Year 2013 Report is here! *

New car sales in Japan are up a splendid 19% year-on-year in December to 254,464 registrations, bringing the final 2013 total to 3,262,522 units, down 4% on 2012. The Honda Fit is the most popular model in the country for the third consecutive month with 22,573 sales, up 159% thanks to the third generation of the model. In fact the Top 7 best-sellers are unchanged vs. last month, with the Toyota Prius at #2 (+1%) followed by the Toyota Aqua (-19%), Toyota Corolla (+119% thanks to the new hybrids), Nissan Note, Serena and Toyota Vitz aka Yaris.

Nissan X-Trail Japan December 2013Nissan X-Trail

The new generation Honda Odyssey pushes the nameplate up to #8 this month thanks to 5,006 sales, its first time inside the monthly Top 10 since August 2004, while the new Nissan X-Trail is back inside the Top 20 for only the 2nd time in the last 3 years at #12 with 3,595 units, the nameplate’s new record monthly ranking, beating the #15 it hit back in September 2010. The Mazda Axela remains at #16, the nameplate’s best-ever monthly ranking, thanks to 3,015 sales up 360% year-on-year.

Mazda Atela Japan December 2013. Picture courtesy of response.jpMazda Axela

The Toyota SAI is up 3 spots on November and 541% year-on-year to #21 with 2,478 sales, its highest ranking in the country since March 2010 (#19). Finally the big event of the month in Japan: the first appearance in the ranking of the mini-SUV Honda Vezel at #25 with 2,207 sales. The Vezel is the direct competitor of the Nissan Juke which hasn’t been seen inside the monthly Top 30 since last September but peaked at #13 in September 2011. Let’s see if the Vezel can do better with the help of its hybrid variant.

Previous month: Japan November 2013: Honda Fit confirms pole position, Odyssey at highest in 9 years

One year ago: Japan December 2012: Subaru Impreza and Forester break records

Full December 2013 Top 30 models and Top 13 All-brands Ranking Table below.

Japan December 2013 – models (this ranking excludes imports):

PosModelDec/12Nov2013Pos2012
1Honda Fit22,573169%1181,41433
2Toyota Prius16,7521%2253,71121
3Toyota Aqua16,467-19%3262,36712
4Toyota Corolla10,413119%4101,66458
5Nissan Note8,783-11%5147,63447
6Nissan Serena6,43343%696,40766
7Toyota Vitz5,10722%785,90375
8Honda Odyssey5,0061164%1114,825n/an/a
9Toyota Crown4,594195%882,701826
10Honda Freed4,297-12%1068,37194
11Subaru Impreza3,972-24%958,2431113
12Nissan X-Trail3,595172%n/a28,1982528
13Toyota Vellfire3,40329%1250,5751210
14Toyota Voxy3,06525%1441,9181614
15Toyota Spade3,0410%1748,5841329
16Mazda Axela3,015360%1617,158n/an/a
17Mazda CX-52,87837%1338,5211824
18Toyota Passo2,83212%1542,8051512
19Suzuki Swift2,7416%1840,9261715
20Toyota Alphard2,52524%2333,7642117
21Toyota SAI2,478531%2412,528n/an/a
22Toyota Estima2,39217%2034,8822020
23Honda StepWGN2,316-33%2162,206109
24Mazda Demio2,276-12%2243,5731411
25Honda Vezel2,207new2,207n/a –
26Toyota Noah2,17918%1932,3062222
27Subaru Legacy2,08356%n/a20,889n/a30
28Suzuki Solio2,06212%2830,2962421
29Toyota Porte2,058-17%2531,64923n/a
30Toyota Wish1,7979%2726,0212723

Japan December 2013 – brands:

PosBrandDec%/12Nov2013%/12Pos
1Toyota102,56640.3%12%11,495,64045.8%-7%1
2Honda38,76715.2%105%2356,33810.9%-16%3
3Nissan31,42012.3%1%3492,95515.1%-3%2
4Mazda12,1754.8%31%4170,1035.2%3%4
5Subaru8,5653.4%-24%5125,9803.9%17%5
6Volkswagen7,7283.0%39%n/a67,2822.1%20%7
7Mercedes6,2372.5%7%n/a53,7311.6%28%10
8Isuzu5,8202.3%8%763,2651.9%6%8
9BMW5,6812.2%3%n/a46,0371.4%12%13
10Suzuki5,5582.2%13%679,0562.4%-10%6
11Hino4,8211.9%21%948,1891.5%13%11
12Mitsubishi4,4741.8%27%1055,1641.7%-9%9
13Mitsubishi Fuso3,7381.5%30%1136,7311.1%6%14
14Lexus3,4141.3%15%846,7721.4%7%12
15Audi3,1731.2%54%n/a28,6760.9%19%15
16Mini1,8510.7%11%n/a16,9820.5%5%17
17Volvo1,7140.7%-3%n/a17,1490.5%21%16
18UD Trucks9150.4%24%129,2840.3%2%18
19Fiat8480.3%50%n/a7,0070.2%24%19
20Peugeot6510.3%8%n/a5,9700.2%6%20
21Porsche6120.2%-2%n/a4,8690.1%4%22
22Jeep5920.2%11%n/a4,9290.2%-1%21
23Alfa Romeo4700.2%-4%n/a3,1480.1%-29%26
24Renault4660.2%77%n/a3,7720.1%21%24
25Ford4560.2%50%n/a4,1890.1%6%23
26Citroen3220.1%-10%n/a2,9470.1%-22%27
27Land Rover2640.1%-24%n/a3,4220.1%86%25
28Daihatsu1690.1%-19%132,5040.1%-16%28
29Chrysler1360.1%-28%n/a1,7810.1%127%29
30Smart1260.0%-7%n/a1,2980.0%-7%31
31Chevrolet1120.0%-19%n/a1,3110.0%-11%30
32Maserati990.0%254%n/a4910.0%58%36
33Cadillac910.0%-32%n/a1,2770.0%2%32
34Jaguar810.0%25%n/a9920.0%-2%33
35Bentley720.0%800%n/a2930.0%36%38
36Ferrari530.0%0%n/a5440.0%5%35
37Dodge510.0%-39%n/a7210.0%-33%34
38Alpina430.0%169%n/a2260.0%49%39
39Aston Martin220.0%29%n/a2090.0%26%40
40Lotus210.0%17%n/a3050.0%16%37
41Rolls-Royce180.0%50%n/a1160.0%29%42
42Lamborghini140.0%-13%n/a1900.0%7%41
43GMC130.0%160%n/a1100.0%3%43
44Hyundai80.0%-33%n/a660.0%-39%47
45McLaren70.0%75%n/a840.0%100%45
46Rover60.0%-25%n/a480.0%-16%48
47Buick40.0%n/an/a180.0%1700%50
48Lancia30.0%-63%n/a770.0%-39%46
49Hummer20.0%-82%n/a910.0%-60%44
50Morgan20.0%100%n/a330.0%120%49
51Scania20.0%n/an/a170.0%new52
52Pontiac10.0%-50%n/a120.0%9%53
53Saab10.0%0%n/a60.0%-71%54

Source: JADA, many thanks to Stephen for helping compile the data!

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