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Norway September 2013: Tesla Model S in pole position!

Tesla Model S Norway September 2013. Picture courtesy of motortrend.comTesla Model S

* NOW UPDATED with the Top 30 models and Top 35 All-brands! Thanks Øystein *

It did it. We already knew the Tesla Model S topped the overall Norwegian models ranking during the first week of September, but I doubted it could maintain that level on a full month. Turns out it can. In September the Model S did what no full electric car ever managed before in the world: finish a month in pole position. Full stop. That’s how big what Tesla managed in Norway. Yes, we are looking at one of the biggest worldwide sales events of the year. There. I’ve said it.

Tesla Model S Norway September 2013. Picture courtesy of P2Tesla Model S

Selling an incredible 616 units for a 5.1% market share vs. 561 and 4.6% for the VW Golf, the Model S is up 14 spots on August and pushes the Tesla brand up to #7 in between Skoda and Nissan this month… The Model S is the first model to beat the VW Golf in a monthly ranking so far in 2013 and only the 5th car to have done so in the last 4 years after the Volvo V70 in December 2009, 2010 and 2012, the VW Passat in June 2011, Toyota Avensis in February 2012 and the Ford Focus in June 2012…

Suzuki SX4 S-Cross Norway September 2013Suzuki SX4 S-Cross

Note Model S sales are the result of 2 years’ worth of orders being delivered now, but this doesn’t detract from its incredible performance next to which all other movements in the Norwegian September ranking seem insignificant. To name a few, the Skoda Octavia is up 3 spots to #4, Volvo V40 up 5 to #6, BMW 3 Series up 4 to #14, Volvo XC60 up to #14, Volvo V60 up 9 to #16 and the Suzuki SX4 is up to #27 vs. #77 over the Full Year 2012 thanks to the new S-Cross model.

Previous post: Frankfurt Auto Show Part 1: Tesla Model S best-seller in Norway!

Previous month: Norway August 2013: Mazda CX-5 only 8 units below VW Golf

One year ago: Norway September 2012: Toyota Prius #3, Peugeot 4008 in Top 30

Full September 2013 Top 30 models, LCV and Top 35 All-brands Ranking Tables below.

Norway September 2013 – models:

1Tesla Model S6165.1%158080.8%n/an/a
2VW Golf5614.6%15,5935.3%11
3Toyota Auris5114.2%33,3033.1%311
4Skoda Octavia4443.6%72,2142.1%1210
5Mazda CX-54213.5%23,6513.5%224
6Volvo V403733.1%112,7122.6%661
7Nissan Leaf3492.9%43,0392.9%513
8Toyota RAV43122.6%62,6512.5%722
9Toyota Yaris2972.4%53,2103.0%47
10VW Tiguan2942.4%82,2822.2%114
11Volvo V702722.2%222,0331.9%145
12Ford Focus2512.1%92,5302.4%82
13VW Passat2502.1%102,3362.2%103
14Volvo XC602141.8%n/an/an/an/a17
15BMW 3 Series2131.8%181,5431.5%n/a27
16Volvo V602001.6%251,5501.5%199
17Audi A31961.6%121,5841.5%1632
18Kia Sportage1961.6%n/an/an/an/a21
19Toyota Avensis1881.5%201,8391.7%156
20Nissan Qashqai1831.5%132,1602.0%138
21Mitsubishi Outlander1651.4%142,5172.4%928
22Audi A41481.2%231,5581.5%1820
23Peugeot 2081431.2%n/an/an/an/a31
24VW Polo1391.1%n/an/an/an/a19
25BMW X31381.1%n/an/an/an/a16
26Ford Mondeo1331.1%n/an/an/an/a12
27Suzuki SX41321.1%n/an/an/an/a77
28BMW 1 Series1311.1%n/an/an/an/a33
29Toyota Prius1181.0%n/an/an/an/a14
30Hyundai i201120.9%n/an/an/an/a58

Source:, many thanks to Øystein for the tip!

Norway September 2013 – brands:

21Land Rover730.6%274010.4%25n/a
28Alfa Romeo110.1%281270.1%29n/a
35Tazzari10.0% –10.0%44n/a

Norway September 2013 – LCV:

1VW Caddy35215.3%13,32014.6%11
2VW Transporter31113.5%23,08113.5%22
3Citroen Berlingo1928.3%31,5266.7%34
4Peugeot Partner1546.7%41,4806.5%43
5Toyota Hilux1114.8%67593.3%67
6Mercedes Vito833.6%51,0684.7%55
7Mercedes Citan693.0%95932.6%11n/a
8VW Amarok622.7%87233.2%811
9Ford Transit Custom612.7%77073.1%9n/a
10Peugeot Expert542.3%103651.6%1617
11Mitsubishi Pajero512.2%203021.3%1918
12Isuzu D-Max462.0%134672.1%1313
13Opel Combo462.0%163661.6%1516
14VW Touran441.9%117393.2%79
15Toyota Land Cruiser391.7%145482.4%1212
16Mercedes Sprinter381.7%153961.7%1414
17Ford Transit Connect331.4%126332.8%106
18Ford Transit301.3%193251.4%1810
19Fiat Doblo301.3%182821.2%2015
20Capron Campingbil281.2%173651.6%17n/a

Note: This ranking features the Top 20 models year-to-date based on their September sales and may therefore not be 100% accurate.


This Post Has 15 Comments
  1. @bryan
    the point is, if the costumers also had to pay for the battery, the whole car would become to expensive for most of the people (at about 30000 to 40000 euros for a mid-sized car), as the battery is the most costly part of an electric vehicle. in opposite to a combustion engine the mechanical system of an electric-propelled car is far more simplified.

  2. Nick :
    Why is Renault not doing more to sell Zoe and other EVs in this market?

    I think that Renault does not allow the costumers to buy the battery, instead of that you have to pay a monthly rent for the battery alone. That should be one of the reasons.

  3. A very strange market. One to look out for. Tesla won’t stay there forever,but Volkswagen really does monopolise the Norwegian market immensely.

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