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Yemen June 2013: Toyota Group holds 79% of the market!

Toyota Land Cruiser Yemen June 2013. Picture courtesy of Motoring Middle EastToyota Land Cruiser

* NOW UPDATED with the Top 40 models and Top 30 brands! Many thanks to John *

It has been over a year since the last Yemenite data was published on BSCB, so I trust you will welcome this update! Limited market here, with just 1,478 new vehicles registered in June and 8,184 year-to-date – note Renault, Mercedes and Chinese manufacturers sales data is unavailable. Yemen is potentially the country in the world where Toyota dominates the most: the Japanese manufacturer grabs 77% of the market in June (79% with Lexus) and 76% year-to-date (78% with Lexus)! I agree this figure seems unreal but I have checked it again and again and it’s legit. Even adding the few additional manufacturers that don’t communicate data, Toyota’s market share in Yemen is likely north of 70%!

Range Rover Yemen June 2013The Range Rover is #11 in Yemen this month.

The Land Cruiser and Hilux battle for the title of best-selling model in the country, selling 336 units and 22.7% share vs. 334 and 22.6% respectively this month, however the Hilux leads year-to-date at 1,861 units and 22.7% vs. 1,823 and 22.3% for the LC. The Land Cruiser Pick-up rounds up the podium with 249 sales and 16.8% (19% year-to-dayte). Yes, these 3 vehicles account for nearly two third of the Yemenite car market, both in June and year-to-date! Far, far below we find the Toyota Fortuner at 4.3%, Toyota Prado at 2.8%, Lexus LX at 2.7% and Toyota Avalon at 2%, making the Top 7 best-sellers 100% Toyota. The most popular non-Toyota model in the country this month only holds 1.8% market share: the Hyundai Tucson at #8 (it is #5 year-to-date), ahead of the Hyundai i10 at #9 and the Range Rover very impressive at a world-best 11th spot with 1.5% share vs. #23 year-to-date…

Previous post: Yemen Q2 2012: Toyota Land Cruiser and Hilux dominate

Full 6 months Top 40, June Top 20 models and Top 23 brands Ranking Tables below.

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