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Japan Kei cars June 2013: Nissan Dayz/Mitsubishi eK beyond 20,000 sales for their first month in market!

Nissan Dayz Japan June 2013Nissan Dayz

* See the Top 25 best-selling models by clicking on the title! Many thanks to Stephen *

New Kei cars sales resist somewhat this month: down just 2% year-on-year to 183,915 registrations, which brings the year-to-date total to 1,070,616 units, also down 2% on 2012 and positioning the Japanese Kei car market right inbetween UK total sales (1,163,623) and France (930,320)… The models podium is unchanged on last month: the Daihatsu Move holds the top spot for the third month in a row thanks to 18,179 sales, up 21% year-on-year, and is followed by the Honda N-Box (-23%) and Suzuki Wagon R (-7%). The N-Box remains #1 year-to-date however at 118,303 units vs. 114,101 for the Move.

Mitsubishi eK Japan June 2013Mitsubishi eK

But the big event this month is the thunderous arrival of the Nissan Dayz, the first product of a new Kei car collaboration between Nissan and Mitsubishi which is off to a flying start. The Dayz is up to a fantastic 4th place with 12,232 sales and already ranks #15 year-to-date. Its twin the new look Mitsubishi eK is up 7 spots on May and 268% year-on-year to #9 at 8,693 units. This means both models already add up to 20,925 sales for their first full month of sales in the country, a level that would place them at #1 in the Kei car ranking and #2 overall below only the Toyota Prius!

Previous month: Japan Kei cars May 2013: Daihatsu Move confirms top spot

One year ago: Japan Kei June 2012: Honda NBox cements domination

Full June 2013 Top 25 Ranking Table below.

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