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Ireland March 2013: Dacia takes off, places Duster at #15!

Dacia Duster Ireland March 2013Dacia Duster

* See the Top 50 best-selling models and Top 30 brands by clicking on the title! *

New car sales in Ireland are down 10% year-on-year in March to 10,672 registrations, bringing the year-to-date total to 39,488 units, down 13% on 2012 which is roughly in the European average right now. Sad but true. The VW Golf takes full advantage of its 7th generation now widely available to climb into pole position both this month thanks to 685 sales and 5.9% and year-to-date at 2,004 units and 5.1%. #1 last month, the Nissan Qashqai is down to #2 in both ranking with 5.2% share in March and 4.9% year-to-date. Excellent operation of the Opel Astra up 8 spots on February to #3 with 408 sales and 3.5%, equal with the Toyota Yaris.

I could go down the models ranking progressively but I won’t because the main event this month in Ireland is the thunderous arrival in 15th place of the Dacia Duster with 209 sales and 1.8% share. Launched at long last in January both in the UK and Ireland, the Dacia brand has definitely struck a chord with Irish consumers: as a brand Dacia is already #14 in March, in-between Peugeot and Citroen! Other great performers this month include the Nissan Micra up 22 ranks to #7, the Opel Corsa up 28 to #10, Hyundai i30 up 12 to #14, Skoda Rapid solid at #28, Toyota RAV4 up to #33 and the Seat Toledo up to #41.

Previous month: Ireland February 2013: Nissan Qashqai on top for 2nd time ever

One year ago: Ireland March 2012: Nissan Qashqai leads at 8.8% market share!

Full March 2013 Top 50 models and Top 30 brands Ranking Tables below.

Ireland March 2013 – brands:

PosBrandMar%Feb2013%Pos2012
1Volkswagen1,47513.9%14,83812.3%11
2Toyota1,21711.5%24,15710.5%22
3Nissan1,18211.1%33,3628.5%44
4Ford1,0489.9%43,8399.7%33
5Opel9939.4%92,6416.7%77
6Hyundai9759.2%73,2598.3%56
7Skoda7557.1%62,7637.0%68
8Kia5495.2%101,8154.6%911
9Audi5064.8%82,0665.2%89
10BMW4284.0%131,6224.1%1110
11Renault3863.6%51,8044.6%105
12Seat3423.2%121,2063.1%1315
13Peugeot2982.8%111,3023.3%1212
14Dacia2672.5%243961.0%19 –
15Citroen2642.5%147331.9%1416
16Mazda1501.4%166871.7%1514
17Honda1401.3%175291.3%1718
18Volvo1381.3%184391.1%1817
19Mercedes1291.2%156621.7%1613
20Fiat1031.0%232170.5%2419
21Mitsubishi740.7%202520.6%2223
22Mini700.7%192530.6%2122
23Suzuki620.6%212610.7%2020
24Land Rover600.6%222360.6%2321
25Jaguar320.3%25960.2%2525
26Lexus120.1%26760.2%2624
27Subaru100.1%27370.1%2726
28Porsche30.0%28150.0%2830
29Perodua20.0%2970.0%2932
30SsangYong20.0% –60.0%30 –

Ireland March 2013 – models:

PosModelMar%Feb2013%Pos2012
1VW Golf6855.9%22,0045.1%12
2Nissan Qashqai6075.2%11,9414.9%23
3Opel Astra4083.5%111,0512.7%617
4Toyota Yaris4083.5%121,0392.6%85
5Ford Fiesta4073.5%71,3363.4%48
6Toyota Auris3843.3%41,2233.1%59
7Nissan Micra3523.0%297131.8%1323
8Ford Focus3332.9%51,4953.8%31
9VW Passat2932.5%81,0412.6%77
10Opel Corsa2882.5%385711.4%2218
11Hyundai ix352702.3%109152.3%1116
12Skoda Octavia2512.2%91,0382.6%96
13Kia Sportage2442.1%138042.0%1220
14Hyundai i302362.0%266301.6%1733
15Dacia Duster2091.8%1292700.7%41 –
16Opel Insignia1931.7%156571.7%1613
17Hyundai i401791.5%196151.6%1819
18Skoda Superb1621.4%205211.3%2424
19Toyota Avensis1581.4%69782.5%104
20Renault Clio1581.4%36691.7%1422
21Seat Ibiza1561.3%274561.2%3031
22Kia Cee’d1551.3%174891.2%2734
23Peugeot 2081541.3%216051.5%20107
24BMW 3-Series1481.3%305791.5%2132
25VW Polo1451.2%226091.5%1912
26Nissan Juke1451.2%244741.2%2925
27BMW 5-Series1331.1%366691.7%1515
28Skoda Rapid1291.1%164431.1%31169
29Renault Fluence1261.1%145701.4%2310
30Audi A41221.0%185191.3%2526
31Honda Civic1141.0%353350.8%3541
32VW Jetta1111.0%433921.0%3330
33Toyota RAV41050.9%n/a1190.3%7469
34Audi A31040.9%373190.8%3747
35Audi A61010.9%254801.2%2827
36Ford Mondeo980.8%283220.8%3621
37Toyota Corolla940.8%325131.3%2611
38BMW 1-Series900.8%n/a1930.5%5345
39Skoda Fabia830.7%343120.8%3829
40Hyundai i20810.7%n/a2960.7%3951
41Seat Toledo800.7%442500.6%43181
42Fiat 500780.7%n/a1150.3%7595
43Renault Megane750.6%234101.0%3214
44Nissan Note730.6%n/a2030.5%5150
45Ford C-Max710.6%422380.6%4737
46Hyundai ix20710.6%n/a2430.6%4438
47Kia Rio690.6%412390.6%4635
48Hyundai Santa Fe650.6%403430.9%3466
49Audi Q3630.5%451860.5%5760
50Skoda Citigo610.5%n/a1780.5%58107
51VW Up!610.5%n/a1910.5%5662

Source: SIMI, www.beepbeep.ie

This Post Has One Comment
  1. Given Alfa has sold only one car in 3 months and Chrysler 0, how much longer will Fiat group keep selling these brands in the Rep of Ireland?

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