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Australia March 2013: Hyundai outsells Holden for the first time!

Hyundai i30 Australia March 2013Hyundai is the #3 manufacturer in Australia this month behind just Toyota and Mazda.

* NOW UPDATED with the Top 20 best-selling models and Top 46 All-brands! See title *

For once I kick start full month figures with Australia, because another big event in the brands ranking has occurred in March. Quick rewind to February: for the first time in the history of automobile in Australia, the brands podium was 100% Japanese with  Toyota in the lead followed by Mazda and Nissan. It was the first time ever Nissan managed to pass Holden in a monthly ranking and the first time Holden didn’t appear on the podium since the carmaker started manufacturing in the country just after the end of World War 2. And you thought it was a big month? Wait till you hear what happened in March…

2013 Holden Commodore Australia March 2013Can the new generation Commodore reverse Holden’s fortune at home?

For the first time since December 2011 the Australian new car market is down year-on-year in March albeit at a minuscule -0.2% to 97,400 registrations. Behind Toyota, Mazda and Nissan, the big surprise is the 4th place of Hyundai with sales up 8% year-on-year to 8,402 units. With Holden down 19% to #5, this means it is the first time a Korean manufacturer outsells Holden in its own country! It also means Nissan beats Holden for the 2nd consecutive month and the 2nd time ever. It has been a very difficult last 12 months for Holden, being passed by Mazda for the first time last May (Mazda has now done so 6 times), Nissan for the first time last month and now Hyundai. Can the new generation Commodore, due to launch later in the year, change this trend?

Toyota Corolla Australia March 2013Toyota Corolla

Model-wise, in spite of being on the verge of a replacement, the Mazda3 continues to resist the assault of the all-new Toyota Corolla, selling an estimated 3,786 units for a 3.9% market share vs. 3,512 and 3.6% for the Corolla up to #2. The Toyota Hilux is kicked down to #3 at 3,127 sales and 3.3% while the Hyundai i30 is up 2 spots to a fantastic 4th position at 2,595 units and 2.7%. The Nissan Navara is down one to a still excellent 5th place with 2,499 units and 2.6%, up 24% year-on-year. The new generation Nissan Pulsar already knocks at the Top 10’s door at #11 with 1,644 sales, while the Holden Commodore drops out of the monthly Top 10 for the very first time in the nameplate’s 34 year-career at #12!

Previous month: Australia February 2013: Podium 100% Japanese for the first time in history

One year ago: Australia March 2012: Nissan at all-time high, places X-Trail #10

Full March 2013 Top 20 models and Top 46 All-brands Ranking Tables below.

Australia March 2013 – models:

PosModelMar%/12Feb2013%Pos2012
1Mazda33,7863.9%1%110,5093.9%11
2Toyota Corolla3,5123.6%17%39,6303.5%23
3Toyota Hilux3,1273.2%38%29,1933.4%32
4Hyundai i302,5952.7%7%66,6562.5%56
5Nissan Navara2,4992.6%24%47,6182.8%48
6Holden Cruze2,3352.4%-19%95,7022.1%65
7Mitsubishi Triton1,9922.0%47%55,4992.0%711
8Toyota Camry1,9162.0%23%133,9321.4%137
9Mazda CX-51,8301.9%29%164,7741.8%1117
10Ford Ranger1,6851.7%112%74,8731.8%1012
11Nissan Pulsar1,6441.7%new193,2531.2%24 –
12Holden Commodore1,6061.6%-46%84,9951.8%94
13Subaru XV1,5671.6%56%333,1551.2%n/a34
14Ford Focus1,5571.6%0%205,1871.9%810
15Toyota Yaris1,5411.6%-12%283,5621.3%219
16Toyota RAV41,5281.6%32%232,6951.0%n/a19
17Mazda21,4761.5%-2%114,6791.7%1213
18Toyota Prado1,3431.4%-24%213,6291.3%1815
19Honda CR-V1,3361.4%3007%223,6851.4%1774
20Nissan Dualis1,3191.4%54%103,9011.4%1425

Australia March 2013 – brands:

PosBrandMar-13/12Feb2013/12Pos2012
1Toyota18,6531%148,0451%11
2Mazda9,112-2%226,7521%23
3Nissan8,4081%323,86820%46
4Hyundai8,4028%522,7235%54
5Holden8,283-19%424,777-14%32
6Ford6,434-14%620,7462%65
7Mitsubishi5,147-14%715,605-1%77
8Volkswagen4,299-4%812,3233%88
9Subaru4,2195%1010,4290%109
10Honda3,89773%911,57580%910
11Kia2,643-3%117,1552%1111
12Mercedes2,50239%126,15134%1213
13Suzuki2,2533%145,8232%1312
14Jeep1,92022%135,30229%1415
15BMW1,85014%154,65215%1514
16Audi1,30344%164,06418%1616
17Isuzu Ute82743%172,28844%1719
18Land Rover670-32%182,155-8%1818
19Lexus618-1%201,5897%2020
20Great Wall570-42%191,830-36%1917
21Renault56468%231,27064%2123
22Peugeot401-15%211,2187%2322
23Volvo Car374-9%221,244-12%2221
24Skoda293-25%24820-6%2424
25Chrysler224n/a25642n/a2531
26Fiat19975%2754260%2629
27Dodge169-13%29419-6%3026
28Mini158-17%28508-10%2725
29Alfa Romeo13476%3432033%3234
30Porsche11935%3145450%2930
31Opel113new26463new2836
32Ssangyong104-54%30365-16%3128
33Chery96-50%33291-31%3432
34Citroen82-46%36296-33%3327
35Jaguar70-36%322689%3535
36Proton43-63%35158-50%3633
37Infiniti24new3848new3741
38Maserati1271%403650%4038
39Ferrari1043%393442%4139
40Lotus8300%4613-35%4442
41Bentley7133%4142200%3843
42Aston Martin6-33%42205%4240
43Smart4-69%37370%3937
44Lamborghini3-62%431417%4344
45McLaren3new457new4546
46Morgan10%4740%4748

Source: FCAI, www.thedailytelegraph.com.au, www.goauto.com.au, www.caradvice.com.au, many thanks to JimC and Pete for the tips!

This Post Has 17 Comments
  1. Revenge of the frogs. RIP Ford Falcon. The Frogs have won. The ad was disgusting and in crap taste. Hope Ford has learned its lesson.

  2. Hey there, I think your blog might be having browser compatibility issues.
    When I look at your blog site in Opera, it looks fine
    but when opening in Internet Explorer, it has some overlapping.

    I just wanted to give you a quick heads up!
    Other then that, amazing blog!

  3. Hey Matt
    can you give me the link, where you exactely got the figures for the honda cr-v from? Did you edit the table by yourself or is it available in the Internet?

  4. Top 10 Best-selling Vehicles – March 2013

    Mazda 3 – 3786
    Toyota HiLux – 3552
    Toyota Corolla – 3512
    Hyundai i30 – 2595
    Nissan Navara – 2499
    Holden Cruze – 2335
    Mitsubishi Triton – 1992
    Toyota Camry – 1916
    Mazda CX-5 – 1830
    Holden Captiva – 1660

    according to caradvice… i think u r missing some models in the top 10…

  5. Hyundai could easily sell more cars if they discount more..

    Also the average selling price of a hyundai is probably higher than that of most of these top 10 cars

    For example here I see more top of the line i30 (panoramic glass roof, Xenons, leather etc) everyday I see them

    All the Corollas I see on the roads are the base model, I’ve yet to see the top model Corolla..

  6. @matgasnier

    Matt, the guy’s comment can’t possibly be serious. Honda are in 10th place – this is awful. About 6 years ago they were in 5th place and selling almost 60,000 cars a year. If this guy isn’t joking, then he has no clue.

    1. Hi kia!
      Honda was particularly weak over the last couple of years because of the absence of new models, plus in March 2012 they suffered greatly from availability issues linked to the Thai floods. This year with the new Civic and CR-V Honda is back on track.
      Hope this helps.
      Cheers,
      Matt

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