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Sponsored Video: Bentley sees worldwide sales increase by 22%

This post is sponsored by Bentley.

Bentley’s worldwide sales are getting back on track after being knocked out by the financial crisis. Peaking at 10,014 units in 2007, Bentley sales went down to 7,605 in 2008 (-24%) then 4,616 in 2009 (-29%) before timidly getting back up in 2010 to 5,117 (+11%). 2011 saw a 37% increase to 7,003 units and in 2012, 8,510 vehicles were delivered worldwide, a 22% year-on-year increase.

Bentley Mulsanne Diamond Jubilee 2012Bentley Mulsanne Diamond Jubilee

Region-wise, the Americas is still Bentley’s largest global market at 2,457 sales (+22%) but this should be the case for too long anymore. China is catching up at a record 2,253 units (+23%) and should pass the Americas within the next couple of years. Europe deliveries are up 12% at 1,333 units, with Russia up a whopping 37%, UK sales are up a shy 7% which is nevertheless better than the market as a whole (+5%). Other regions where Bentley has experienced significant growth in 2012 are Japan up 73% with 190 deliveries, the Middle East up 44% to 815 vehicles and Asia Pacific also up 44% to 358 sales.

Model-wise, the Continental GT/GTC is king, accounting for over a third of all worldwide sales, as illustrated by an out-of-this-world Top 10 ranking in Monaco. The flagship Mulsanne saw sustained growth of 10%, with 4 out of every 10 Mulsannes sold in China, where the popularity of the pinnacle limousine was boosted by the Diamond Jubilee special edition. The Flying Spur also continued to sell well, particularly in China, Bentley’s largest four door market.

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