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Romania November 2012: New Dacia Logan hits the streets

Dacia Logan

* See the Top 50 best-selling models and Top 30 brands by clicking on the title! *

Romanian new car sales are taking a catastrophic turn this month, down 45% year-on-year to just 5,698 registrations, which brings the year-to-date total to 61,608 units, down 17% on 2011. November marks the first month of sales of the new generation Dacia Logan, and the data doesn’t show this yet given the model is at an ordinary 16.6% market share and 947 sales, roughly the same level as its 2012 year-to-date share. Perhaps the next few months will be more fruitful. Meanwhile, the Top 4 best-sellers reorganise themselves to reflect the YTD order, with the Skoda Octavia at #2 (5.6%) followed by the Dacia Duster (4.6%) and the VW Golf (3.7%).

The Hyundai i20 is down 3 spots to #11 but stays way above its YTD level (#18) as does the Hyundai ix35 up 12 ranks to #13 vs. #20 YTD, the Renault Clio up 18 to #14 vs. #25 and the Seat Ibiza up 52 to #21 vs. #52. Further down, notice the Dacia Lodgy stable at #24, the Mitsubishi Outlander boosted by the new generation and up 40 spots to #26, the Ford B-Max breaking into the Top 50 for the first time at #32 with 44 sales and the Dacia Dokker dropping out of it for its 2nd month in market at #56.

There is now also a Top 30 brands ranking available for Romania, showing Dacia logically in the lead but with sales down a worrying 57% year-on-year in November at 1,380 units and 24.2% share, Volkswagen #2 at 11.6% followed by Skoda at 8.9%, Renault at 6.7% and Ford at 6.5%. The only Top 30 brands gaining ground this month are Mercedes up 14%, Kia up 12%, Land Rover up 28%, Honda up 4%, Subaru up 33%, Jaguar up a spectacular 200% and Jeep & Lexus both up 100%.

Previous month: Romania October 2012: Ford Fiesta up to #2, Dacia Dokker lands

One year ago: Romania November 2011: 3 Dacias in Top 5

Full November 2012 Top 50 models and Top 30 brands Ranking Tables below.

Romania November 2012 – models:

PosModelNov%Oct2012%Pos2011
1Dacia Logan94716.6%110,46017.0%11
2Skoda Octavia3195.6%43,7646.1%22
3Dacia Duster2614.6%33,2985.4%33
4VW Golf2123.7%71,8172.9%45
5Ford Focus1392.4%51,7942.9%67
6Ford Fiesta1202.1%21,8152.9%515
7Renault Symbol1091.9%61,5622.5%74
8Opel Astra1081.9%101,2212.0%106
9Skoda Fabia1071.9%111,2872.1%811
10VW Jetta911.6%91,2782.1%916
11Hyundai i20901.6%87141.2%1824
12Dacia Sandero871.5%139781.6%128
13Hyundai ix35771.4%256551.1%2025
14Renault Clio751.3%325170.8%2519
15Toyota Yaris741.3%125850.9%2117
16Opel Corsa741.3%225720.9%2212
17VW Tiguan731.3%147981.3%1526
18VW Passat731.3%151,1041.8%119
19Renault Fluence691.2%177781.3%1614
20Hyundai i30651.1%195320.9%2420
21Seat Ibiza621.1%732800.5%5227
22VW Polo611.1%186981.1%1913
23Renault Megane591.0%237471.2%1718
24Dacia Lodgy591.0%242720.4%54 –
25Peugeot 208591.0%312430.4%56 –
26Mitsubishi Outlander591.0%661980.3%65n/a
27Suzuki SX4581.0%168481.4%1429
28Chevrolet Aveo571.0%209041.5%1310
29Kia Sportage500.9%583780.6%3253
30Skoda Superb480.8%275370.9%2328
31Toyota Aygo460.8%n/a3100.5%4238
32Ford B-Max440.8%n/a480.1%n/an/a
33Suzuki Swift430.8%593050.5%4448
34Nissan Qashqai390.7%214890.8%2623
35Mercedes ML Class380.7%374160.7%2951
36Audi Q5380.7%452840.5%51n/a
37Chevrolet Cruze370.6%344140.7%3022
38Hyundai Elantra360.6%364680.8%27n/a
39Hyundai Santa Fe360.6%68540.1%n/an/a
40Toyota Auris350.6%263730.6%3532
41Mitsubishi ASX340.6%282860.5%50n/a
42Nissan Juke340.6%353770.6%3331
43BMW X5340.6%483360.5%38n/a
44Range Rover Evoque340.6%513300.5%40n/a
45Ford Mondeo330.6%464320.7%2842
46VW Touareg320.6%393760.6%3435
47Fiat Qubo300.5%n/an/an/an/an/a
48Audi A4290.5%532910.5%4744
49BMW X3290.5%533200.5%4165
50Mercedes GLK Class280.5%492770.4%53n/a
51Mercedes C Class280.5%602560.4%55n/a
52Audi A3280.5%612030.3%63n/a

Romania November 2012 – brands:

PosBrandNov%/112012%/11Pos
1Dacia1,38024.2%-57%15,08524.5%-29%1
2Volkswagen65911.6%-34%7,13211.6%-10%2
3Skoda5098.9%-42%5,8349.5%-15%3
4Renault3806.7%-60%4,3007.0%-30%5
5Ford3716.5%-38%4,8457.9%14%4
6Hyundai3385.9%-8%2,8394.6%25%6
7Opel2294.0%-46%2,3883.9%-43%7
8Toyota2133.7%-62%2,1203.4%-17%8
9Audi1693.0%-13%1,6942.7%25%10
10BMW1642.9%-33%1,9573.2%18%9
11Mercedes1412.5%14%1,5032.4%4%12
12Peugeot1392.4%-13%1,3802.2%-5%13
13Suzuki1302.3%-16%1,3132.1%6%14
14Chevrolet1252.2%-49%1,6522.7%-39%11
15Mitsubishi1071.9%-2%6581.1%-16%19
16Nissan1001.8%-39%1,1551.9%-12%15
17Kia911.6%12%8101.3%47%17
18Seat891.6%-41%5720.9%-48%20
19Fiat681.2%-72%8881.4%-41%16
20Land Rover601.1%28%6621.1%95%18
21Citroen490.9%-27%5660.9%-26%21
22Honda480.8%4%4570.7%-12%22
23Mazda370.6%-33%3950.6%-14%24
24Volvo230.4%-44%4200.7%12%23
25Subaru160.3%33%1600.3%-5%26
26Jaguar150.3%200%910.1%203%30
27Porsche100.2%-17%1650.3%59%25
28Mini100.2%-37%1330.2%0%27
29Jeep100.2%100%1210.2%908%28
30Lexus80.1%100%660.1%37%31

Source: www.drpciv.ro

This Post Has 4 Comments
  1. @coolcat Right! But VW’s prices also include 40 years of inflation… In some (emerging) markets, people care much more about prices than about safety and perceived quality. Concerning the real quality, being 20 years behind also means less electronic, so better reliability. Dacia is a fair deal!

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