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Italy August 2012: Lowest August score since 1962, Fiat Panda at highest in 30 years, Punto at lowest ever

The Fiat 600 was #1 in 1962, the last time Italy August sales were so low.

* NOW UPDATED with actuals for the Top 50 best-selling models: click on title to see *

The new car sales situation is getting critical in Italy, and with the price of petrol above 2 euros per litre in the first half of the month, sales are down 20% year-on-year in August to 56,868 units – the worst August score since the 49,766 registered in August 1962, exactly 50 years ago… This is also the worst monthly figure since December 1967 when 48,974 new vehicles were registered.

The Fiat Panda is at its highest since 1982

In this dark context, the Fiat Panda continues to kick goals, hitting 8.8% market share thanks to 5,011 sales, equalling the 8.8% the previous generation reached in April and May 2009 and the highest Panda nameplate’s market share in Italy since the first generation’s very first years in 1981 and 1982 when the model was flirting with 10% of the market – albeit at that time not enough to be in pole position.

The Fiat Punto is at its lowest ever in Italy

Illustrating the radical structural change the Italian car market is undergoing at the moment, the Fiat Punto on the other hand is down to its lowest ever market share in Italy at 4.6% and 2,639 units, only the second time in the nameplate’s 18 year history that it falls below 5% share with September 2008 (4.7%). The gap between the Panda and the Punto, at 4.2 percentage points (meaning the Panda is currently selling almost at double the rate of the Punto) is the highest it’s ever been.

Fiat Freemont

The Ford Fiesta is back on the podium for the first time since last March with 1,959 sales and 3.4%, followed by the VW Golf up 2 spots to #4 and at its highest since last March also. Below the Fiat 500 (-2) and Lancia Ypsilon (-1) we find the Peugeot 208, confirming its newly acquired Top 10 status in 7th place with 1,465 units and a record 2.6% share. The Nissan Qashqai resists at an excellent 11th position while the Fiat Freemont (in actual fact a rebadged Dodge Journey) lodges its highest ever ranking at #13 thanks to 849 sales and a best-ever 1.5% share.

Fiat 500 L

Further down, notice the Audi Q3 also hitting its highest ever position at #24 and breaking the 1% market share barrier for the first time, the Kia Rio up 10 ranks to #28, the Fiat Sedici up to #30, the Kia Sportage up 2 to #31 vs. #63 year-to-date, the Opel Zafira up 5 to #35, the  the Ford Ka up 10 to #39 and the Range Rover Evoque ranking within the Top 40 for the 2nd consecutive month at #40. Finally, the Fiat 500 L makes its very first appearance in the ranking with 96 units sold this month.

Previous post: Italy August 2012: Fiat Panda still a rare sight – Photo Report

Previous month: Italy July 2012: Fiat Panda, Peugeot 208 and Range Rover Evoque impress

One year ago: Italy August 2011: Lancia Ypsilon on podium for the first time in 5 years

Full August 2012 Top 50 Ranking Table below.

Italy August 2012:

1Fiat Panda5,0118.8%179,4738.1%12
2Fiat Punto2,6394.6%257,8225.9%21
3Ford Fiesta1,9593.4%429,2343.0%53
4VW Golf1,7633.1%624,8042.5%66
5Fiat 5001,6953.0%330,7593.1%44
6Lancia Ypsilon1,5702.8%532,5513.3%35
7Peugeot 2081,4652.6%78,1980.8%27 –
8VW Polo1,4312.5%922,6892.3%77
9Opel Corsa1,1172.0%1417,5911.8%118
10Alfa Romeo Giulietta1,0931.9%821,3442.2%99
11Nissan Qashqai9561.7%1115,9971.6%1212
12Opel Astra8851.6%1914,1181.4%1611
13Fiat Freemont8491.5%1610,5701.1%2045
14Smart Fortwo8381.5%1215,3671.6%1416
15Toyota Yaris8081.4%1318,9031.9%1014
16Renault Clio8061.4%1515,9681.6%1313
17Citroen C37431.3%1022,2602.3%810
18Ford C-Max7271.3%1712,6431.3%1719
19VW Tiguan6161.1%2010,9881.1%1937
20Lancia Musa6081.1%249,5871.0%2230
21Ford Focus5991.1%1814,9571.5%1515
22Dacia Duster5751.0%2911,2231.1%1822
23Hyundai ix355531.0%239,7761.0%2142
24Audi Q35471.0%276,8830.7%40n/a
25Fiat Qubo5280.9%227,9120.8%3138
26Nissan Juke5050.9%288,5950.9%2425
27Mercedes B Class5000.9%258,0750.8%30n/a
28Kia Rio4900.9%386,1390.6%47n/a
29Fiat Bravo4890.9%218,3980.9%2520
30Fiat Sedici4860.9%n/an/an/an/a47
31Kia Sportage4740.8%334,6960.5%63n/a
32Alfa Romeo Mi.To4710.8%418,1390.8%2823
33Nissan Micra4570.8%367,1690.7%3635
34Renault Megane4520.8%378,3100.8%2624
35Opel Zafira4430.8%405,1310.5%56n/a
36BMW Serie 14350.8%395,3330.5%60n/a
37Dacia Sandero4290.8%n/a6,1640.6%46n/a
38Audi A44230.7%327,1550.7%3528
39Ford Ka3960.7%495,2690.5%5329
40Range Rover Evoque3750.7%354,8560.5%61n/a
41Opel Meriva3720.7%308,9470.9%2321
42Hyundai i103670.6%465,7860.6%4943
43BMW Serie 33620.6%486,7580.7%4258
44Peugeot 1073540.6%n/a5,1240.5%57n/a
45VW Up!3520.6%475,3550.5%50 –
46Toyota Aygo3470.6%446,6990.7%4426
47Audi A13430.6%316,9270.7%3740
48Hyundai ix203430.6%436,2280.6%4546
49Audi A33340.6%n/an/an/an/a44
50BMW Serie 53290.6%554,4670.5%64n/a


(e): BSCB’s estimate

This Post Has 12 Comments
  1. There were approx 1.900.000 foreign cars circulating on italian roads in 1971 approx 16% of the total quantity… Here the main brands:
    Simca. 304.577
    Opel. 279.543
    Nsu. 255.655
    Ford D. 234.034
    Volksw. 205.319
    Renault. 191.256
    Citroen. 124.077
    Ford GB. 61.710
    Mercedes 43.348
    Peugeot. 41.322
    Bmw. 41.146

    Source quattroruote magazine

  2. @Ant
    Dear Marc, you partly right especially regarding the usual abroad production that actually is made even by fiat competitors. If we see the numbers in penetration percentage italians are not buying less italians cars than last year. I’m mainly complaining about the lack of new products in several segments that have forced italians to buy foreign cars… no options! Lancia has never been a big seller abroad mainly in domestic market..Alfa always was much more popular and don’t forget that when fiat got Alfa from Iri state company they got for free in spite of an offer from ford of 10.000 billions lira (approx 5 billions euro in 1980’s)… very big scandal at that time…. we all closed the eyes because Alfa stayed in italy…. of course the relation between fiat and italian people is not very trusty for many reasons and it’s too long to be explained …

  3. Sorry Ant, You can’t say all against Fiat how if other not doin the same things, VW or Renault and anyother producers in all Europe, From Romania to Bratislava to… Morocco. So, please, Fiat not has (now) more faults than other. Now the big problem for Fiat is the entire italian market and economy (every year go down -20%), and how italians not defended their industries.
    And, dera Ant, in 2012 isn’t important WHERE an industry produce hs product: is important where their big industries (like Fiat for Italy) payed their taxes for their sales figures… for any 10.000 euros of Fiat500 sold.. FIat payed taxes IN ITALY, for italian people and for italian country and State-balance: so if italians buy products of italian industries, these money remain in Italy for italians (exactly how happens in France how a french buy a Dacia, or in Germany how a german buy a Skoda!)
    Italian not understand this. Not only for cars, but for all-

    PS about Alfa.. alfa is a bad badge who was in a great difficulty and in big loss just from… 1972! Was in a big loss when this badge was under Italian-state control (just 1986) and was the same under Fiat control despite FIat had invested in Alfa all from 1990. also when Lancia were in a big position in all UE with over 300,000 cars sold: For Alfa fault Fiat had destroyed Lancia and Fiat loses more than 200mln of euro every year..

  4. The European car market is in a very bad way, even the German market is down, the Italians love Station Wagons, Fiat strangely does not make one, maybe selling Alfa to VW would be a good idea, they managed to transform Skoda from a bad joke to being well respected. Fuel in Italy is even more expensive than the UK (and we complain). I hope things get better soon

  5. Dear Marc, 500 is made in Poland, freemont made in Mexico, ypsilon made in Poland, 500 L in Serbia they produce only panda, punto the 2 alfas (mito+giulietta) and the lancia delta. It’s not so much for covering people demand… it was a choice made by fiat group when they understood years ago that time for state support was over… i really hope that fiat will sell alfa to Vw…i’m sure Vw would be able to make alfa as bmw 🙂

  6. I don’t think hight fuel price don’t help selling of new models which had lower consumption and often different supply directy marker like LPG, methane or hybrid- at opposite this help new models.
    In Italy there are plus largest economic problems for families and industries.

    Btw hope nel 500L can help Fiat and italians by the end of the year, but certanly there’s the big problems then italian citizens don’t help their industries, they buy too many foreign products! So they help too much competing economies how German, asian and french industry….

  7. August has been a poor sales month for italy due to holiday plus 2 euro/liter fuel price doesn’t help! 500L should help Fiat to recover sales from next month 🙂

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