Ireland November 2011: Army order boosts Mitsubishi Pajero sales

Mitsubishi Pajero

* Click on the title for the November Top 20 & 2011 YTD Top 50 best-selling models! *

Thanks to Guillaume and his very clever research I am now able to confirm that the reason why the Mitsubishi Pajero jumped into the Irish Top 10 this month is because of a special order from the Irish Army! Many thanks Guillaume!

After having started at 20,899 registrations in January, Irish car sales are down to 735 units in November (-50% year-on-year). This is a tradition in Ireland where sales tend to be very heavily biased towards the first half of the year. You can see this trend and the evolution through the year of the Irish car market in 2010 and 2011 by clicking on ‘Read more’ at the end of the post.

What this means is the November models ranking is not wildly relevant as it is off a tiny base. The VW Polo snatches the pole position thanks to 81 sales and an unusual 11% market share and is followed by the Opel Astra at 7.8% and the Toyota Yaris at 4.5%. Notice the Mitsubishi Pajero at an exceptional 6th place with 23 units sold, which is 64% of its total sales for the year!

What it also means is you are pretty much looking at the final 2011 models ranking because December will only bring very minor tweaks. After a one year interruption in 2010 the Ford Focus will reclaim its traditional best-seller title in Ireland and for the moment it stands at 4,203 sales and 4.7%, with the VW Golf coming 2nd with 3,944 units and 4.5% and the Toyota Avensis rounding up the podium with 3,515 sales and 4% share.

Previous month: Ireland October 2011 Toyota Avensis leads weak market

Full November 2011 Top 20 and year-to-date Top 50 Ranking Tables below.