* Click on ‘Read more’ at end of post for the direct links to these 7 revised posts! *
UNRAE is the Unione Nazionale Rappresentanti Autoveicoli Esteri and provides us every month with all the Italian car sales figures. Last month I was in Roma, Italy and had the privilege to meet the UNRAE team who have very kindly opened up their archives for me. So I would like to say ‘Grazie mille’ to the whole team for their availability and especially Cristiana for organising everything.
Thanks to the UNRAE team I can now share with you more detail about the Italian market between 1960 and 1978.
Car sales grew exponentially in Italy during the period, going from 381,385 units in 1960 to 1,470,394 in 1972… You can now access a Top 20 brands ranking from 1960 to 1978. Notice Fiat starting at 76.3% share in 1960 and finishing at 46% in 1978… Alfa Romeo became the first non-Fiat brand to sell 100,000+ units in a year: 123,503 sales in 1973, and Renault was the only foreign brand to approach that level, reaching 97,004 units and 8% share in 1977.
You can also check out the yearly Top 20 most produced models in Italy between 1972 and 1978, a ranking dominated by the Fiat 128 in 1972 and 1973, and the Fiat 127 from 1974 to 1978.
Direct links to these 7 revised posts below.