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Romania 2009: Logan at 24%, Sandero #2

Dacia Sandero

The Romanian market did one thing in 2009: it crashed to the ground, going from 324,080 sales in 2008 to 147,962 (-55%) in spite of of government subsidies.

In this chaos, the Dacia Logan has managed to slightly improve its market share, from 23.4% to 23.7%. It’s lower than the 40%+ achieved at launch in 2004 but still very respectable. The mix is 73% Sedan, 18% MCV, 5% Van and 4% Pick-Up.

For its first full year, the Dacia Sandero climbs to #2, just: with 6,765 sales it is only 310 ahead of the Skoda Octavia in 3rd. At 4.6% market share, let’s say the Sandero hasn’t hit its full potential in its native country.

Further down, the Kia Cee’d jumps 2 spots to 4th with a very strong 3.8% market share, and the Hyundai i30 goes from 22nd to 7th with 2.3%.

Top 10 ranking table below.

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