Thailand 2004: new gen Hilux takes the lead

Toyota Hilux in Thailand, December 2004

I only have official Thai figures for November this year, so if you have more complete data please make sure to get in touch!

4 of the 5 best selling vehicles in Thailand in November 2004 are pick-ups, cementing the country’s status as ‘pick-up heaven’. The Isuzu D-Max is the best seller over 11 months 2004 with 124,370 registrations, but the new generation Toyota Hilux sees its sales climb to 15,825 in November, vs. 12.751 for the Isuzu, or 27% and 21.8% market share respectively.

Therefore these 2 models command 49% of the Thai market! The Nissan Frontier is #4 and the Mitsubishi Strada #5, leaving the Toyota Vios in #3 and the only passenger car in the Top 5. Estimated Top 10 November 2004 below.