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South Korea 2004: Hyundai Santa Fe takes control

Hyundai Santa Fe

* See the Top 40 best-selling local models by clicking on the title! *

After 5 consecutive years in pole position, the transition between two generations of Hyundai Sonata (EF to NF) is fatal for the nameplate: in 2004 the Hyundai Santa Fe is the most popular model in the country, but just: at 69,236 sales (-10%) it is only 664 units above the Hyundai Avante at 68,572 (-20%) and 3,326 above the Hyundai EF Sonata at 65,910 (-28%). However the new gen NF Sonata, launched in August this year, totals 31,023 sales at #9, which would still keep the Sonata nameplate in the top spot at 96,933 units (+5%)…

Kia Sportage

The Samsung SM5 is down one spot to #4 while the Kia Sorento and Hyundai Grandeur are stable at #5 and #6 respectively. Lots of newcomers this year: apart from the Hyundai NF Sonata, there is also the Hyundai Tucson landing at #8 with 32,311 sales, the new gen Kia Sportage at #12, the Kia Morning (aka Picanto) at #19, the SsangYong Rodius at #25 and the Samsung SM7 at #33. Notice also the Daewoo Matiz enjoying a second wind, up 32% to #7, the Kia Optima breaking into the year-end Top 10 for the first time at #10 and the Kia Cerato up 390% to #15.

Previous post: South Korea 6 months 2004: Hyundai Sonata on top

Full Year 2004 Top 40 Ranking Table below.

South Korea 2004:

1Hyundai Santa Fe69,236-10%77,2614
2Hyundai Avante XD68,572-20%86,0062
3Hyundai EF Sonata65,910-28%92,1431
4Samsung SM557,833-28%80,3713
5Kia Sorento48,085-29%68,0515
6Hyundai Grandeur XG45,616-16%54,2496
7Daewoo Matiz44,89432%34,12810
8Hyundai Tucson32,311new0 –
9Hyundai NF Sonata31,023new0 –
10Kia Optima29,956-6%31,81713
11SsangYong Rexton29,273-27%40,3438
12Kia Sportage27,559n/an/an/a
13Hyundai Trajet XG25,209-24%33,29511
14SsangYong Musso SUT23,082-45%42,2297
15Kia Cerato21,477390%4,37931
16Samsung SM320,170-32%29,87815
17Daewoo Lacetti19,797-40%33,22312
18Kia Carnival19,315-47%36,1649
19Kia Morning18,530new0 –
20SsangYong Korando16,941-45%30,81314
21Daewoo Magnus14,318-16%17,06019
22SsangYong Chairman14,10520%11,79127
23Hyundai Terracan13,551-38%21,96717
24Hyundai Equus12,776-9%13,98324
25SsangYong Rodius11,623new0 –
26Hyundai Click11,132-21%14,02623
27Kia Opirus10,185-22%13,09826
28Kia Carens9,202-64%25,42916
29Hyundai Verna8,883-38%14,42821
30Kia X-Trek8,659-41%14,75020
31Daewoo Kalos6,052-55%13,47425
32Daewoo Rezzo4,938-73%18,16418
33Samsung SM74,217new0 –
34Hyundai Dynasty2,851-28%3,97533
35SsangYong Musso2,827n/an/an/a
36Kia Rio2,273-71%7,84429
37Hyundai Tuscani2,053-49%4,05732
38Kia Visto1,841-78%8,21828
39Hyundai Lavita1,656-56%3,74134
40Kia Retona25-98%1,39235
41Kia Spectra21-100%14,39722

Source: KAMA, many thanks to Pedro for sharing the data!

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