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Canada 1997: Ford F-Series leads, Ford Windstar up to #3 in market up 18.6%

The Ford Windstar leaps up onto the Canadian podium in 1997.

Finally a very dynamic year for new light vehicle sales in Canada, up a whopping 18.6% in 1997 to 1.393.899 units. Ford (+16.2%) almost matches the market and remains above 20% share for the 2nd straight year at 20.1%, but this time Chevrolet (+25.5%) advances faster to 15.8% while Dodge (+8.3%) is down to 10.8%. Toyota (+44.7%) surges past Pontiac (+12.5%) to #4, Honda (+47.1%) overtakes GMC (+25.9%) to #6 while below Plymouth (+5.3%) and Nissan (+11.1%), Jeep (+19.3%) breaks into the Top 10 and Saturn (+31.6%) is up to #15.

In the models ranking, the Ford F-Series (+21.2%) is the best-seller for the 4th consecutive year above the Dodge Caravan (+4.9%) securing the 2nd spot for the third time in the past 4 years. But the event in 1997 is the third place of the Ford Windstar (+49.7%) up 5 spots on last year and leapfrogging the Chevrolet Cavalier (+14.6%), Honda Civic (+32.2%), Chevrolet C/K Pickup (+21.7%) and Pontiac Sunfire (+24.1%). The GMC Sierra (+25.5%) bypasses the Plymouth Voyager (+2%) and Ford Escort (+0.2%) to advance to #8.

Previous year: Canada 1996: Ford F-Series and Dodge Caravan top market up 1.6%

Full Year 1997 Top 36 All-brands and Top 225 All-models vs. Full 1996 figures below.

Canada 1997 – brands:

POSBRAND1997%/961996%POS
1FORD280,71420.1%16.2%241,60020.5%1
2CHEVROLET220,24615.8%25.5%175,49514.9%2
3DODGE150,69610.8%8.3%139,09911.8%3
4TOYOTA103,4897.4%44.7%71,5136.1%5
5PONTIAC99,3247.1%12.5%88,2927.5%4
6HONDA89,2546.4%47.1%60,6705.2%7
7GMC77,9615.6%25.9%61,9225.3%6
8PLYMOUTH52,6523.8%5.3%50,0094.3%8
9NISSAN34,2422.5%11.1%30,8212.6%9
10JEEP30,2282.2%19.3%25,3282.2%12
11MAZDA28,1952.0%12.4%25,0812.1%13
12MERCURY26,5521.9%1.4%26,1932.2%10
13VW24,8111.8%-2.3%25,3832.2%11
14BUICK21,8631.6%6.5%20,5301.7%14
15SATURN20,9891.5%31.6%15,9521.4%17
16HYUNDAI18,7901.3%13.2%16,6021.4%16
17ACURA15,9671.1%37.5%11,6101.0%19
18OLDSMOBILE13,7251.0%-29.8%19,5531.7%15
19CHRYSLER12,8030.9%-14.1%14,9131.3%18
20VOLVO10,7200.8%47.6%7,2640.6%21
21SUBARU9,3180.7%60.0%5,8220.5%22
22SUZUKI9,0500.6%16.4%7,7720.7%20
23CADILLAC7,6870.6%48.9%5,1610.4%24
24BMW7,1360.5%24.6%5,7250.5%23
25MERCEDES-BENZ6,1260.4%21.7%5,0330.4%25
26LINCOLN4,5370.3%27.5%3,5590.3%27
27INFINITI2,8690.2%95.3%1,4690.1%31
28LEXUS2,8060.2%38.0%2,0340.2%28
29AUDI2,5760.2%48.1%1,7390.1%29
30EAGLE2,1950.2%-39.4%3,6250.3%26
31LADA1,3490.1%-20.4%1,6950.1%30
32SAAB1,3410.1%2.7%1,3060.1%32
33LAND ROVER1,1150.1%21.1%9210.1%34
34JAGUAR1,0200.1%-2.9%1,0510.1%33
35ISUZU7940.1%22.9%6460.1%35
36PORSCHE7590.1%103.5%3730.0%36

Canada 1997 – models:

POSBRANDMODEL1997/961996POS
1FORDF-SERIES80,95221.2%66,7741
2DODGECARAVAN53,0284.9%50,5382
3FORDWINDSTAR52,11449.7%34,8228
4CHEVROLETCAVALIER50,08914.6%43,7153
5HONDACIVIC49,31132.2%37,2885
6CHEVROLETC/K46,75621.7%38,4154
7PONTIACSUNFIRE44,96424.1%36,2187
8GMCSIERRA39,45825.5%31,43310
9PLYMOUTHVOYAGER37,2792.0%36,5546
10FORDESCORT34,4320.2%34,3779
11TOYOTACOROLLA34,14218.3%28,87011
12DODGERAM30,82312.7%27,35012
13TOYOTACAMRY24,27028.1%18,93917
14PONTIACGRAND AM23,391-2.4%23,96214
15FORDTAURUS23,250-7.6%25,16413
16FORDEXPLORER23,01347.4%15,60921
17DODGEINTREPID22,767-1.0%22,99315
18SATURNS-SERIES20,98931.6%15,95219
19HONDAACCORD20,2695.9%19,13916
20CHEVROLETVENTURE19,845new0 –
21CHEVROLETLUMINA19,66832.3%14,86422
22DODGENEON18,11213.9%15,90520
23JEEPGRAND CHEROKEE17,1715.4%16,29218
24TOYOTATERCEL16,46549.0%11,05228
25PLYMOUTHNEON15,37314.3%13,45523
26CHEVROLETCHEVROLET15,28046.0%10,46932
27CHEVROLETASTRO15,28046.0%10,46933
28HONDACR-V14,778new0 –
29FORDCONTOUR14,56319.8%12,15926
30GMCSAFARI13,92562.5%8,56842
31MAZDAPROTEGE13,76454.7%8,89540
32CHEVROLETMALIBU13,762new0 –
33VWJETTA12,835-0.1%12,85324
34PONTIACTRANS SPORT/MONTANA12,16026.3%9,62636
35FORDECONOLINE11,83610.1%10,74631
36PONTIACGRAND PRIX11,54230.2%8,86541
37FORDRANGER11,5104.5%11,01430
38TOYOTARAV411,375499.0%1,899105
39DODGEDAKOTA10,89872.8%6,30850
40MERCURYSABLE10,838-1.7%11,02429
41CHEVROLETBLAZER10,61416.1%9,14338
42VOLVO8-SER/S709,97149.3%6,67947
43GMCJIMMY9,55427.7%7,48145
44FORDAEROSTAR9,381-23.8%12,31925
45HYUNDAIACCENT9,357-6.1%9,96634
46VWGOLF9,344-5.0%9,83835
47DODGESTRATUS9,3311.6%9,18237
48NISSANPATHFINDER9,20422.0%7,54244
49MERCURYMYSTIQUE8,82036.2%6,47448
50NISSANALTIMA8,12265.3%4,91358
51FORDEXPEDITION7,977199.4%2,66487
52ACURAEL7,909301.5%1,970101
53TOYOTA4-RUNNER7,72251.5%5,09756
54NISSANMAXIMA7,19422.0%5,89753
55BUICKLESABRE7,12512.7%6,32049
56JEEPCHEROKEE6,90465.4%4,17570
57BUICKCENTURY6,436388.3%1,318117
58SUBARULEGACY6,41024.1%5,16455
59HYUNDAIELANTRA6,38826.2%5,06357
60MAZDA6266,36819.1%5,34554
61JEEPWRANGLER6,15326.6%4,86159
62CHEVROLETEXPRESS CARGO4,646new0 –
63CHEVROLETS-104,559-23.1%5,92552
64CHEVROLETTAHOE4,450-5.5%4,70962
65FORDCROWN VICTORIA4,3910.9%4,35067
66OLDSMOBILE884,3160.5%4,29368
67SUZUKISIDEKICK4,167-4.6%4,36966
68GMCSAVANA CARGO4,154new0 –
69GMCYUKON4,1534.1%3,98972
70BMW3-SERIES4,12922.4%3,37481
71ACURAINTEGRA4,113-31.2%5,97451
72GMCSONOMA4,109-15.2%4,84660
73NISSANSENTRA3,990-41.3%6,79846
74MAZDAB-SERIES3,99010.9%3,59975
75TOYOTASIENNA3,884new0 –
76PONTIACBONNEVILLE3,749-10.4%4,18569
77CHRYSLERSEBRING3,675-10.2%4,09171
78CHRYSLERCIRRUS3,598-3.0%3,71174
79DODGERAM VAN3,5960.2%3,59076
80CHEVROLETMETRO3,515-23.5%4,59663
81MERCURYVILLAGER3,417-22.0%4,37864
82CADILLACDEVILLE3,26838.5%2,35990
83BUICKREGAL3,204-64.3%8,97939
84NISSANQUEST3,1892.3%3,11784
85FORDMUSTANG3,185-33.5%4,79061
86CHEVROLETMONTE CARLO2,922-13.5%3,37980
87OLDSMOBILECUTLASS SUPREME2,815-67.1%8,55643
88MERCURYGRAND MARQUIS2,772-21.4%3,52677
89CHRYSLERCONCORDE2,771-18.6%3,40679
90TOYOTATACOMA2,62722.4%2,14794
91HONDAPRELUDE2,586174.5%942131
92SUZUKISWIFT2,57221.8%2,11296
93BUICKPARK AVENUE2,53575.1%1,448114
94CHEVROLETSUBURBAN2,509-9.7%2,78086
95CHEVROLETTRACKER2,49476.0%1,417115
96MERCEDES-BENZC-CLASS2,48829.0%1,929103
97CADILLACSEVILLE2,47224.2%1,991100
98OLDSMOBILEAURORA2,31121.0%1,910104
99SUZUKIESTEEM2,31179.0%1,291118
100PONTIACFIREFLY2,287-29.7%3,25182
101GMCSUBURBAN2,189-10.7%2,45089
102MERCEDES-BENZE-CLASS2,1295.8%2,01399
103AUDIA42,044218.9%641148
104OLDSMOBILEACHIEVA2,031-23.6%2,65888
105MAZDAMAZDA MPV2,01032.8%1,513111
106HONDAODYSSEY2,004-31.8%2,94085
107LINCOLNTOWN CAR1,960-5.0%2,06397
108LEXUSES-SERIES1,93259.9%1,208123
109BUICKSKYLARK1,92793.5%996128
110HYUNDAITIBURON1,897397.9%381160
111INFINITIQX41,874469.6%329168
112NISSANPICKUP1,844-13.7%2,13795
113TOYOTAAVALON1,744-19.4%2,16393
114OLDSMOBILEINTRIGUE1,726new0 –
115BMW5-SERIES1,61261.8%996129
116ACURACL1,61031.3%1,226122
117CADILLACCATERA1,5601525.0%96186
118CHEVROLETCAMARO1,554-22.9%2,01598
119SUBARUIMPREZA1,491194.1%507154
120FORDCLUB WAGON1,440-15.0%1,695108
121CHRYSLERSEBRING JX1,432-16.8%1,721107
122ACURATL1,383-7.0%1,487112
123SUBARUFORESTER1,374new0 –
124CHRYSLERLHS/NEW YORKER1,327-32.6%1,969102
125DODGEAVENGER1,321-13.4%1,526110
126LINCOLNNAVIGATOR1,152new0 –
127HYUNDAISONATA1,148-1.4%1,164125
128EAGLETALON1,109-19.8%1,382116
129SAABSAAB 9-31,1006.7%1,031127
130LINCOLNCONTINENTAL1,099-7.1%1,183124
131EAGLEVISION1,086-41.5%1,855106
132MAZDAMX-61,000-10.3%1,115126
133FORDTHUNDERBIRD988-20.3%1,239120
134VWPASSAT987-19.6%1,227121
135PONTIACFIREBIRD979-36.2%1,535109
136FORDASPIRE972-57.9%2,30991
137ACURARL9403.8%906132
138VWEUROVAN8460.5%842136
139TOYOTAPASEO82129.7%633150
140VWCABRIO79842.0%562152
141LAND ROVERDISCOVERY77817.2%664146
142MERCEDES-BENZS-CLASS761-0.3%763139
143VOLVO9-SER/S9074928.0%585151
144INFINITII307440.3%742140
145BMW7-SERIES73663.9%449156
146FORDPROBE707-44.9%1,283119
147MERCURYCOUGAR705-10.9%791138
148LADANIVA703-1.5%714143
149JAGUARXJ664-22.7%859135
150CHEVROLETG MODEL649-9.9%720141
151LADASAMARA646-34.1%981130
152BMWZ3643-27.8%890134
153CHEVROLETCORVETTE62569.4%369162
154BUICKRIVIERA607-27.0%831137
155MAZDAMIATA5946.5%558153
156CHEVROLETSPORTVAN562-85.4%3,85673
157MAZDAMILLENIA46916.4%403157
158PORSCHEBOXSTER455new0 –
159DODGERAM WAGON450-37.2%717142
160NISSANFRONTIER427new0 –
161MERCEDES-BENZM-CLASS423new0 –
162GMCVANDURA/RALLY419-86.7%3,15583
163OLDSMOBILESILHOUETTE418new0 –
164AUDIA639710.6%359165
165LEXUSLS-SERIES375-19.2%464155
166CADILLACELDORADO3602.9%350166
167ISUZURODEO358-7.0%385159
168JAGUARXK8356154.3%140180
169CHEVROLETCAPRICE349-84.4%2,24092
170LAND ROVERRANGE ROVER33731.1%257175
171LINCOLNMARK VIII3264.2%313170
172MERCEDES-BENZSL-CLASS325-0.9%328169
173HONDADEL SOL/CIVIC306-15.2%361164
174PORSCHE911304-18.5%373161
175LEXUSGS-SERIES275623.7%38194
176DODGEDURANGO269new0 –
177PONTIACSUNRUNNER252-61.2%650147
178SAAB9000241-12.4%275172
179ISUZUHOMBRE232new0 –
180NISSAN240SX225-32.4%333167
181ISUZUTROOPER II204-21.8%261174
182LEXUSLX-SERIES195-12.9%224177
183INFINITIQ4516318.1%138181
184TOYOTALAND CRUISER 1001384.5%132182
185AUDIA8 QUATTRO135335.5%31196
186TOYOTAT1001306.6%122184
187CHEVROLETCORSICA/BERETTA118-97.3%4,37465
188DODGEVIPER10127.8%79189
189TOYOTAPREVIA98-61.3%253176
190OLDSMOBILE9870-89.7%678145
191TOYOTACELICA70-59.5%173178
192INFINITIJ3053-44.8%96187
193NISSAN300ZX44-2.2%45192
194SUBARUSVX43-31.7%63190
195OLDSMOBILECIERA38-97.4%1,458113
196INFINITIG2035-78.7%164179
197BUICKROADMASTER WAGON29-95.5%638149
198LEXUSSC-SERIES29-71.0%100185
199CADILLACFLEETWOOD BROUGHAM27-92.6%363163
200BMW8-SERIES160.0%16200
201ACURANSX12-20.0%15201
202FORDBRONCO3-99.0%286171
203NISSANAXXESS3-92.3%39193
204TOYOTASUPRA3-57.1%7205
205VWCORRADO1-83.3%6206
206CHEVROLETLUMINA VAN0-100.0%11,76527
207MAZDAMX-30-100.0%3,51278
208DODGECOLT0-100.0%891133
209AUDI900-100.0%706144
210EAGLESUMMIT0-100.0%388158
211CHEVROLETP MODEL0-100.0%275173
212MAZDA3230-100.0%124183
213SUBARUJUSTY0-100.0%88188
214JAGUARXJS0-100.0%52191
215ACURALEGEND0-100.0%32195
216TOYOTASR50-100.0%26197
217HYUNDAISCOUPE0-100.0%26198
218DODGESTEALTH0-100.0%20199
219CHRYSLERLEBARON0-100.0%15202
220MAZDARX-70-100.0%9203
221MAZDA9290-100.0%8204
222HYUNDAIEXCEL0-100.0%2207
223AUDIV80-100.0%2208
224CADILLACALLANTE0-100.0%2209

Source: Manufacturers

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