Second year of reign for the Proton Wira in Malaysia.
Another spectacular gain for new car sales in Malaysia in 1995: up 42.9% to a new record 280.675 registrations. Local manufacturer Proton (+27.3%) continues to see its domination eroded, losing over six percentage points of market share but remaining above the symbolic 50% mark at 50.1%. 2nd local brand Perodua (+349.4%) celebrates its first full year in its home market with a 2nd place overall and 14.2% share, almost double that of #3 Toyota (+26.6%), distancing Nissan (+43%) and Daihatsu (+24.9%). Ford (+26.8%) at #8 and Mercedes (+100.3%) at #10 are the only non-Asian brands in the Top 12.
Model-wise, the Proton Wira (-3.1%) enjoys a 2nd consecutive year in pole position but sees its market share thaw significantly from 36% to 24.4%, with the Proton Saga (+26.3%) catching up at 17.9% and the Perodua Kancil up 4-fold to 14.2% share in third place. For the first time in Malaysian history, the entire Top 5 is monopolised by local nameplates, with the arrival of the Proton Satria at #4 and the Perdana at #5. The Malaysian automotive industry still only offers five nameplates but they hold a gargantuan 64.5% of their home market. The Toyota Hiace (+41.2%) becomes the best-selling foreigner at #6, distancing the Nissan Vanette (+63.3%) and Honda Accord (-8.7%).
Full Year 1995 Top 25 All-brands and Top 100 All-models vs. Full Year 1994 figures below.