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Malaysia 1995: Proton Wira repeats at #1 but Saga and Perodua Kancil catch up in record market

Second year of reign for the Proton Wira in Malaysia.

Another spectacular gain for new car sales in Malaysia in 1995: up 42.9% to a new record 280.675 registrations. Local manufacturer Proton (+27.3%) continues to see its domination eroded, losing over six percentage points of market share but remaining above the symbolic 50% mark at 50.1%. 2nd local brand Perodua (+349.4%) celebrates its first full year in its home market with a 2nd place overall and 14.2% share, almost double that of #3 Toyota (+26.6%), distancing Nissan (+43%) and Daihatsu (+24.9%). Ford (+26.8%) at #8 and Mercedes (+100.3%) at #10 are the only non-Asian brands in the Top 12.

Model-wise, the Proton Wira (-3.1%) enjoys a 2nd consecutive year in pole position but sees its market share thaw significantly from 36% to 24.4%, with the Proton Saga (+26.3%) catching up at 17.9% and the Perodua Kancil up 4-fold to 14.2% share in third place. For the first time in Malaysian history, the entire Top 5 is monopolised by local nameplates, with the arrival of the Proton Satria at #4 and the Perdana at #5. The Malaysian automotive industry still only offers five nameplates but they hold a gargantuan 64.5% of their home market. The Toyota Hiace (+41.2%) becomes the best-selling foreigner at #6, distancing the Nissan Vanette (+63.3%) and Honda Accord (-8.7%).

Previous year: Malaysia 1994: Proton Wira takes the lead, new local brand Perodua launches with Kancil (#3)

Full Year 1995 Top 25 All-brands and Top 100 All-models vs. Full Year 1994 figures below.

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