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South Korea 1992-1993: Hyundai Elantra takes the relay in market up to 1.4m

The Hyundai Elantra is the new best-seller at home.

New car sales in South Korea continue to gallop ahead in 1992 at +18.8% year-on-year to 1.217.411 units. Hyundai (+17.4%) and Kia (+22.2%) manage to remain competitive at stabilise their share at 46.7% and 34% respectively. Daewoo (+19.7%) once again outpaces the market to edge up to 17.8% share but Ssangyong (-16.5%) continues to freefall at just 1.3% of its home market. Ford (+646.5%) reclaims the title of most popular foreign brand off Volvo (-11.2%) but only manages a tiny 0.1% share. Over in the models ranking, the Hyundai Elantra (+44.2%) topples the Excel (-4.7%) to lodge its first annual win at home, while the Kia Pride (+14.9%) remains dynamic at 10.4% share. Hyundai and Kia monopolise the Top 6 with the Porter (+46.2%), Sonata (+1%) and E-Series (-5.3%) while the Daewoo LeMans (-9.1%) continues to slide at #7 to the opposite of the Daewoo Tico (+87.3%) up to #8 for its first full year in market.

Daewoo holds 19.5% share in 1993, its best-seller being the LeMans.

It’s another fantastic year for new car sales in South Korea in 1993: up 14.5% year-on-year to 1.393.464 units. Hyundai (+12%) and Kia (+13%) are just below the market growth and still account for just under 80% of their home market. Daewoo (+25%) continues to outpace its home market to reach 19.5% share, its highest since our records started in 1990. Ford (-12.9%) remains the #1 foreigner but is now threatened by Chrysler (+535.2%). Model-wise, the Hyundai Elantra (+4.9%) repeats at #1 with a round 10$% share while the Hyundai Excel (+7.3%) climbs back up one spot to #2 and the Hyundai Sonata (+10%) does the same to #3, triggering the first 100% Hyundai podium since we started tracking South Korea annually in 1990. Three Kias follow: the Pride (-9.5%), new Sephia (+340.8%) and E-Series (+2.7%), and three Daewoos close the Top 10: the LeMans (+9.8%), Espero (+56.8%) and Prince (+152.8%). The Kia Sportage (#20) is the best-selling newcomer.

Full Year 1992 and 1993 Top 20 All-brands and Top 55 All-models below.

South Korea 1992 – brands:

PosBrand1992%/911991%Pos
1HYUNDAI568,43446.7%17.4%484,37047.3%1
2KIA413,88634.0%22.2%338,73433.1%2
3DAEWOO217,05217.8%19.7%181,31617.7%3
4SSANGYONG16,2221.3%-16.5%19,4381.9%4
5FORD8510.1%646.5%1140.0%7
6VOLVO2230.0%-11.2%2510.0%5
7MERCEDES1820.0%-9.0%2000.0%6
8PEUGEOT1230.0%28.1%960.0%9
9BMW1220.0%19.6%1020.0%8
10CHRYSLER1080.0%new00.0% –
11HONDA550.0%-14.1%640.0%11
12FIAT540.0%-34.9%830.0%10
13SAAB330.0%83.3%180.0%14
14AUDI310.0%40.9%220.0%13
15VOLKSWAGEN230.0%-8.0%250.0%12
16JAGUAR100.0%new00.0% –
17PORSCHE20.0%new00.0% –

South Korea 1992 – models:

PosBrandModel1992%/911991%Pos
1HYUNDAIELANTRA133,51111.0%44.2%92,5819.0%5
2KIAPRIDE126,22210.4%14.9%109,86110.7%2
3HYUNDAIEXCEL122,11910.0%-4.7%128,18512.5%1
4HYUNDAISONATA106,9448.8%1.0%105,83310.3%3
5KIAE-SERIES90,4147.4%-5.3%95,4389.3%4
6HYUNDAIPORTER78,3726.4%46.2%53,6125.2%7
7DAEWOOLEMANS64,8655.3%-9.1%71,3307.0%6
8DAEWOOTICO59,5224.9%87.3%31,7833.1%10
9KIACAPITAL44,0343.6%-12.4%50,2594.9%8
10HYUNDAIGRACE42,7663.5%36.2%31,3893.1%11
11DAEWOOESPERO41,1723.4%-5.6%43,6214.3%9
12KIABESTA COACH27,9582.3%-10.5%31,2243.0%12
13KIACONCORD26,1582.1%-6.0%27,8152.7%13
14HYUNDAIGALLOPER23,7402.0%708.6%2,9360.3%25
15KIASEPHIA23,3531.9%new00.0% –
16DAEWOOPRINCE22,6891.9%45.0%15,6481.5%17
17KIAK-SERIES22,1891.8%new00.0% –
18HYUNDAIGRANDEUR20,4331.7%-21.6%26,0622.5%14
19KIABESTA VAN19,9571.6%1.7%19,6281.9%16
20HYUNDAISTELLAR16,4261.3%-20.2%20,5742.0%15
21KIATOWNER COACH12,7421.0%new00.0% –
22HYUNDAIMIGHTY12,5081.0%-16.4%14,9681.5%18
23DAEWOODAMAS COACH10,1570.8%272.3%2,7280.3%26
24HYUNDAISCOUPE10,0650.8%31.8%7,6370.7%22
25DAEWOOLABO9,3900.8%285.8%2,4340.2%27
26SSANGYONGKORANDO8,2210.7%-7.8%8,9190.9%20
27SSANGYONGFAMILY8,0010.7%new00.0% –
28DAEWOOBROUGHAM6,5930.5%-16.4%7,8820.8%21
29KIAPOTENTIA6,2210.5%new00.0% –
30KIAROCSTA5,9540.5%32.0%4,5090.4%24
31KIATOWNER TRUCK4,9640.4%new00.0% –
32KIATOWNER VAN3,7100.3%new00.0% –
33DAEWOODAMAS VAN2,6550.2%218.7%8330.1%28
34HYUNDAI3.5T1,5500.1%new5930.1%29
35FORDALL8510.1%646.5%1140.0%32
36VOLVOALL2230.0%-11.2%2510.0%30
37MERCEDESE-CLASS1820.0%-9.0%2000.0%31
38PEUGEOTALL1230.0%28.1%960.0%34
39BMWALL1220.0%19.6%1020.0%33
40CHRYSLERALL1080.0%new00.0% –
41HONDAACCORD550.0%-14.1%640.0%36
42FIATALL540.0%-34.9%830.0%35
43SAABALL330.0%83.3%180.0%39
44AUDIALL310.0%40.9%220.0%38
45VWALL230.0%-8.0%250.0%37
46JAGUARALL100.0%new00.0% –
47KIASPORTAGE100.0%new00.0% –
48DAEWOO1-TON CARGO90.0%-99.8%5,0570.5%23
49PORSCHEALL20.0%new00.0% –
50SSANGYONGWAGON00.0%-100.0%10,5191.0%19

South Korea 1993 – brands:

PosBrand1993%/921992%Pos
1HYUNDAI636,61045.7%12.0%568,43446.7%1
2KIA467,67433.6%13.0%413,88634.0%2
3DAEWOO271,38519.5%25.0%217,05217.8%3
4SSANGYONG15,8081.1%-2.6%16,2221.3%4
5FORD7410.1%-12.9%8510.1%5
6CHRYSLER6860.0%535.2%1080.0%10
7VOLVO1440.0%-35.4%2230.0%6
8MERCEDES910.0%-50.0%1820.0%7
9BMW790.0%-35.2%1220.0%9
10PEUGEOT760.0%-38.2%1230.0%8
11SAAB390.0%18.2%330.0%13
12FIAT290.0%-46.3%540.0%12
13VOLKSWAGEN280.0%21.7%230.0%15
14AUDI190.0%-38.7%310.0%14
15HONDA180.0%-67.3%550.0%11
16ROVER180.0%new00.0% –
17CADILLAC130.0%new00.0% –
18JAGUAR60.0%-40.0%100.0%16
19PORSCHE00.0%-100.0%20.0%17

South Korea 1993 – models:

PosBrandModel1993%/921992%Pos
1HYUNDAIELANTRA139,99810.0%4.9%133,51111.0%1
2HYUNDAIEXCEL131,0359.4%7.3%122,11910.0%3
3HYUNDAISONATA117,6388.4%10.0%106,9448.8%4
4KIAPRIDE114,2838.2%-9.5%126,22210.4%2
5KIASEPHIA102,9367.4%340.8%23,3531.9%15
6KIAE-SERIES92,8796.7%2.7%90,4147.4%5
7HYUNDAIPORTER85,9046.2%9.6%78,3726.4%6
8DAEWOOLEMANS71,2175.1%9.8%64,8655.3%7
9DAEWOOESPERO64,5784.6%56.8%41,1723.4%11
10DAEWOOPRINCE57,3524.1%152.8%22,6891.9%16
11HYUNDAIGRACE55,5654.0%29.9%42,7663.5%10
12DAEWOOTICO50,3233.6%-15.5%59,5224.9%8
13HYUNDAIGALLOPER35,9712.6%51.5%23,7402.0%14
14HYUNDAIGRANDEUR29,2932.1%43.4%20,4331.7%18
15KIACONCORD22,8671.6%-12.6%26,1582.1%13
16KIABESTA COACH22,0781.6%-21.0%27,9582.3%12
17KIACAPITAL21,7721.6%-50.6%44,0343.6%9
18KIAK-SERIES20,5541.5%-7.4%22,1891.8%17
19KIABESTA VAN18,5011.3%-7.3%19,9571.6%19
20KIASPORTAGE13,6691.0%new100.0%47
21HYUNDAISCOUPE13,4821.0%33.9%10,0650.8%24
22HYUNDAISTELLAR13,1500.9%-19.9%16,4261.3%20
23HYUNDAIMIGHTY12,7860.9%2.2%12,5081.0%22
24DAEWOODAMAS COACH11,2760.8%11.0%10,1570.8%23
25KIATOWNER COACH10,6240.8%-16.6%12,7421.0%21
26DAEWOOBROUGHAM8,1460.6%23.6%6,5930.5%28
27KIATOWNER VAN7,6140.5%105.2%3,7100.3%32
28DAEWOOLABO6,5820.5%-29.9%9,3900.8%25
29SSANGYONGKORANDO6,4230.5%-21.9%8,2210.7%26
30KIATOWNER TRUCK5,9350.4%19.6%4,9640.4%31
31KIAPOTENTIA5,8370.4%-6.2%6,2210.5%29
32SSANGYONGFAMILY4,7540.3%-40.6%8,0010.7%27
33SSANGYONGMUSSO4,6220.3%new00.0% –
34KIAR24,4330.3%new00.0% –
35KIAROCSTA3,6920.3%-38.0%5,9540.5%30
36DAEWOODAMAS VAN1,9110.1%-28.0%2,6550.2%33
37HYUNDAI3.5T1,7880.1%15.4%1,5500.1%34
38FORDALL7410.1%-12.9%8510.1%35
39CHRYSLERALL6860.0%535.2%1080.0%40
40VOLVOALL1440.0%-35.4%2230.0%36
41MERCEDESE-CLASS910.0%-50.0%1820.0%37
42BMWALL790.0%-35.2%1220.0%39
43PEUGEOTALL760.0%-38.2%1230.0%38
44SAABALL390.0%18.2%330.0%43
45FIATALL290.0%-46.3%540.0%42
46VWALL280.0%21.7%230.0%45
47AUDIALL190.0%-38.7%310.0%44
48HONDAACCORD180.0%-67.3%550.0%41
49ROVERN/K180.0%new00.0% –
50CADILLACN/K130.0%new00.0% –
51SSANGYONGKALLISTA90.0%new00.0% –
52JAGUARALL60.0%-40.0%100.0%46
53DAEWOO1-TON CARGO00.0%-100.0%90.0%48
54PORSCHEALL00.0%-100.0%20.0%49

Source: Manufacturers

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