Sweden 1971-1974: Volvo 140 continues to dominate

1973 Volvo 144

* Many thanks to Torbjörn for making this update possible! *

I only have official sales data for the best-selling model in Sweden over the period: the Volvo 140 Series. Launched in 1967, the Volvo 140 grabbed the pole position in 1968 and kept it for 7 consecutive years, peaking at 53,759 units in 1972.

1,251,374 units of the Volvo 140 were produced over 9 years, a very high number for that time and a record for Volvo then. Meanwhile, Saab’s star model during the period was the 99, produced at 588,643 units between 1968 and 1984.

More info on the Volvo 140 Series here and on the Saab 99 here.

Previous post: Sweden 1970: Volvo 142/144 at 18.9% market share

1967-1972 Volvo 140 Swedish sales figures: see ‘Read more’ below the Saab 99 pic.

Saab 99