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Posts Tagged ‘best-seller’

Greece: 1932-2014 More detailed Historical Data now available

May 25th, 2015 4 comments

Thanks to its pick-up sales, Datsun topped the overall Greek brands ranking as early as 1971.

The direct links to 28 Historical data posts are below. Thanks to Bill, Kostas & Stac *

I can now share with you Historical information for the last 50 years in Greece – up to 1962, with detailed brands ranking for most years during the sixties and the seventies… plus a Top 6 manufacturers for 1932. There is now an annual Top 50 models from 1993 onwards. From January 1998 onwards the #1 car for every single month has been downloaded on BSCB, and the all-models rankings from 1998 to 2014.

Starting at 7,572 registrations in 1962, Greek sales passed the 50,000 sales milestone for the first time in 1975, 100,000 in 1978 and 200,000 in 1998. 2000 remains Greece’s strongest year ever at 290,030 registrations.

Toyota was #1 in Greece overall for the first time in 1974 thanks to the Hilux

Dominated by Ford, VW and Opel in the sixties, Greek roads take a distinct Japanese turn in the early seventies with Datsun the best-selling brand in the country in 1971 when sales of pick-ups are included. Toyota ranks #1 in the overall brands ranking in 1974, 75 and 79, here again thanks to very solid pick-up sales by the Hilux. In the Passenger Cars ranking, Fiat is sovereign throughout the seventies thanks to the 127 and 128, its supremacy only interrupted by Lada in 1974.

Fiat dominated the Passenger Cars ranking in the seventies thanks to the 127 and 128

Very little models information is available until 1992 when he Nissan Sunny is in pole position. The Toyota Corolla follows in 1993 and from 2003 to 2005, the Seat Ibiza is crowned in 1994, the Fiat Punto leads the way in 1995, 1996 and 2002, the Hyundai Accent reigns in 19971998 and 2000, the Opel Astra in 1999, 2001 and 2008, the Ford Focus in 2006, the Opel Corsa in 20072011 and 2012, the Ford Fiesta in 2009 and the Toyota Yaris in 20102013 and 2014

Direct links to 28 Greek Historical Data articles below (1932-2014).

Greece Historical Data:

Greece 1932: Ford and Chevrolet most popular, 4 US brands in Top 6

Greece (Athens) 1963: Ford leads thanks to Cortina

Greece (Athens) 1964: UK brands grab 40% of the market!

Greece 1962-1979: Ford and Opel pass the relay to Fiat and Japs

Greece 1985: Opel, Nissan and Zastava in the lead

Greece 1987: Nissan Sunny, Cherry and Lada Nova on podium

Greece 1980-1990: Ford Escort and Nissan Sunny popular

Greece 1991-1992: Nissan and Fiat dominate

Greece 1993: Toyota Corolla ahead

Greece 1994: Seat Ibiza in pole position

Greece 1995: Fiat Punto and Cinquecento shine

Greece 1996: Fiat Punto in the lead

Greece 1997: Hyundai Accent new favourite

Greece 1998: Hyundai Accent dominates

Greece 1999: New gen Opel Astra an instant favourite

Greece 2000: Hyundai Accent reclaims top spot in record market

Greece 2001: Opel Astra takes the lead ahead of Accent and Punto

Greece 2002: Fiat Punto, Peugeot 206 and 307 on podium

Greece 2003-2005: Toyota Corolla reigns

Greece 2006: Ford Focus new leader

Greece 2007: New gen Opel Corsa in command, Opel Astra #2

Greece 2008: Opel Astra, Toyota Auris and Yaris most popular

Greece 2009: Ford Fiesta and Nissan Qashqai new best sellers

Greece 2010: Toyota Yaris, Ford Fiesta and Opel Corsa on podium

Greece 2011: Opel Corsa #1 in weakest market in 22 years

Greece 2012: Opel Corsa #1, Citroen C3 takes off in worst year since 1988

Greece 2013: Toyota Yaris reclaims the lead

Greece 2014: Toyota Yaris resists Opel Corsa assault

Categories: Greece

STRATEGY: The growing power of Hispanic buyers in U.S. sales

May 24th, 2015 No comments

hispanic-ad

Lindsay Chappell this week published a fascinating article on Automotive News USA about the growing power of Hispanic buyers in the U.S. market. I summarise it below, you can read the full article here: “Sales to Hispanics outpacing the market”

What’s the weight of Hispanic buyers in the U.S. market?

  • 54 million Hispanics are now living in the United States or 17% of the total population, predicted to grow to 130 million by 2060 or 30% of the total population.
  • Hispanic car buyers in the U.S. are driving overall market growth and could well be the auto industry’s leading growth engine for the next 20 to 30 years. In 2014 retail sales to Hispanic consumers rose 15% vs. 6% for the overall market (Source IHS).
  • Hispanic growth is now increasingly happening in the Midwest, not just traditional powerhouses California, Texas and Florida. The states with the fastest-growing Hispanic populations in the last decade were Alabama, Kentucky, South Carolina and Tennessee. U.S. cities of more than 200,000 people with the fastest-growing Hispanic populations were Charlotte NC and Raleigh NC.

Toyota Corolla USA January 2015. Picture courtesy of motortrend.comToyota has ranked as the top-selling brand among Hispanic consumers for the past decade.

Which brands are winning with Hispanic buyers?

  • The “Big Three” brands of Hispanic-market sales are Toyota, Nissan and Honda. Chevrolet, Ford and Kia follow.
  • Toyota has ranked as the top-selling brand among Hispanic consumers for the past 10 years and has created a dedicated corporate department to this population: the Hispanic Business Strategy Group. Hispanics purchased one of every 4 Corollas sold in the U.S. in 2014 one out of every 5 Lexus IS sold.
  • Nissan brought 3 of its successful Mexico dealership groups to the U.S. to operate stores in Los Angeles, San Francisco and Houston and improve the brand’s ties to Hispanic consumers. Nissan is market leader in Mexico with 26.2% market share, and hopes that retailers from there will strike a chord of familiarity and trust among U.S. residents who moved here from Mexico in recent years.
  • Honda is the No. 1 brand among Hispanic buyers in New York City and Los Angeles.
  • Among Hispanic buyers, the Chevrolet Silverado outsells America’s biggest-selling pickup, the Ford F series.

Hispanic market data

The challenges that come with the growing power of Hispanic car buyers

  • Many Hispanics need – or prefer – to speak Spanish. Many perceive themselves as Hispanic or Latino even after several generations of U.S. heritage, and they look for products and services that specifically address their Hispanic identity. This means additional language and cultural training for salespeople is required for regions not used to a strong Hispanic presence.
  • Last year, 21% of Hispanic vehicle purchases were for a “first vehicle.” For the U.S. as a whole, the figure was just 5%. This means brands get more chances to make first impressions, but dealers must woo uncommitted new buyers.
  • The average age of Hispanics today is 30, compared with 42 for non-Hispanic Americans, meaning a different approach is required to close the sale.
  • The perception of Hispanic consumers seeking entry-level vehicles is becoming out of date. Last year, 24% of Hispanic U.S. households earned more than $75,000, up from 14% in 2000.
Categories: STRATEGY, USA

Liechtenstein Full Year 2014: Seat Alhambra leaps up to 2nd place

May 24th, 2015 No comments

Seat Alhambra Liechtenstein 2014Seat Alhambra

* See the Top 33 best-selling brands and Top 30 models by clicking on the title *

New car sales in Liechtenstein are down 6% year-on-year in 2014 to 1.800 registrations. Volkswagen (17.6%) and Audi (10.7%) maintain their grip on the market, followed by BMW, Mercedes and Toyota while Seat is up 63% to #6, Mazda up 31% to #11 and Porsche up 46% to #13. The Seat Alhambra is the hero of the year, going from #58 in 2012, #7 in 2013 to a splendid 2nd place overall this year thanks to 59 sales and 3.3% market share (+59%) below only the VW Golf up 30% and two percentage points share at 6.6% and 118 units. The VW Polo (+16%), Tiguan (-25%) and Skoda Octavia (+54%) complete the Top 5. Being a very limited market in a wealthy and mountainous region, the Liechtenstein models ranking features a handful of luxury SUVs in unusually high spots: the BMW X3 ranks #6, the BMW X5 is at #10, the BMW X1 at #15, Audi Q3 at #16, Audi Q5 at #21 and the Porsche Macan at #25…

Previous post: Liechtenstein 6 months 2013: Toyota and Hyundai impress

Two years ago: Liechtenstein Full Year 2012: Range Rover Evoque at world best

Full Year 2014 Top 33 brands and Top 30 models vs. Full 2013 figures below.

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Categories: Liechtenstein

STRATEGY: Will self-driving cars trigger the doom of automobile?

May 24th, 2015 No comments

Mercedes Self Driving CarThe self-driving car as imagined by Mercedes-Benz

Recently Barclays’ auto analyst Brian Johnson forecast in “Disruptive Mobility” that self-driving cars will eliminate most multicar households, reduce the number of cars on American roads from 250 million to below 100 million and cut U.S. annual auto sales by 40% to just 9.5 million units over the next 25 years. That’s almost one million less than the rock-bottom 10.4 million hit in the midst of the Global Recession in 2009. According to the Detroit Free Press, in these predictions Brian Johnson is in agreement with researchers Brandon Schoettle and Michael Sivak at the University of Michigan Transportation Research Institute (UMTRI).

These findings don’t mean the end of private ownership, but rely on the fact that families with 3 or more vehicles in the household rarely use more than one at a time. According to UMTRI, 84% of households have no trips that overlap or conflict on a typical day. In only 2% of those households were there enough overlapping trips to require three or more vehicles. Johnson says self-driving cars will travel many more miles than personally owned vehicles because they will be used throughout the day for multiple trips.

And this is where I disagree.

Traffic jam. Picture courtesy fastcompany.netCar sharing? What car sharing?

If nowadays families feel the need to own 3 or more vehicles while almost never using more than one at a time, that’s because most car owners cherish the notion of being able, if need be, to go anywhere, at anytime, with whoever we choose. That this option may be unsused and waiting in the garage isn’t the point. It’s there for us to grab, and that’s what we want. It is the very core of private vehicle ownership. Nothing proves that this comfort-habit will change with the arrival of self-driving cars. The fact that the car can drive itself home and be used by someone else while we are busy at work will not mean we will be happy to give it up for the day. What if we suddenly need it? What if all ‘public’ self-driving cars are unavailable at the time because it’s rush hour – like trying to find a free taxi on a rainy day. It’s this anxiety that we are refusing by owning a private vehicle and having it at our disposal, not anyone else. Selfish? Yep. Aren’t well all?

To me, it’s a little similar to saying back in the 1960s that people would lose their private car ownership desire once petrol becomes too expensive. We have not. Granted, ownership rates are falling with millenials that put more emphasis on usage rather than ownership. But let’s pause for a moment to spare a thought for car sharing. In Europe it is starting to show *relative* success, but in the U.S. – the subject of this forecast – no way. We want to go anywhere anytime and not depend on anyone doing so.

Categories: STRATEGY, USA

Réunion (France) Full Year 2014: Peugeot and its 208 dominate

May 24th, 2015 No comments

Peugeot 208 Reunion 2014. Picture courtesy auto-moto.comThe Peugeot 208 is the best-selling nameplate on the Réunion island.

* See the Top 20 models by clicking on the title *

For the second consecutive year I can give you official data for the Réunion Island, an overseas French territory located East of Madagascar in the Indian Ocean and home of 800,000 inhabitants. New car sales on the island are up a vigorous 6% year-on-year to 25.365 registrations (vs. +0.3% in Metropolitan France), mainly boosted by sales to companies (+10%) and rentals (+15%). As opposed to another overseas territory like New Caledonia, the Réunion sales charts are very similar to Metropolitan France despite despite the distance. There are however a few differences: Peugeot (16.5%) outsells Renault (13.8%) for example, Citroen (6.8%) remains in third place but Dacia at #4 is above Volkswagen. The Peugeot 208 overtakes the Renault Clio to be crowned best-seller in Réunion, with the Renault Captur, Peugeot 2008 and Dacia Duster rounding up the Top 5 models.

Previous year: Reunion (France) Full Year 2013: Peugeot most popular

Full Year 2014 Top 20 models below.

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Categories: Réunion (France)

Madagascar Full Year 2014: Toyota edges past Nissan, Hawtai lands

May 23rd, 2015 No comments

Renault Sandero Madagascar 2014. Picture courtesy uol.com.brRenault 4 Madagascar 2014. Picture courtesy FlickrOld vs. new: Renault now sells the Sandero in Madagascar, but the Renault 4 is still ubiquitous in the streets of Antananarivo. Picture © Davidaus

* See the Top 10 best-selling brands in Antananarivo by clicking on the title *

Only car sales statistics for Madagascar’s capital city Antananarivo are available, however these account for 94% of the country’s new car sales at a stable 2.445 registrations in 2014 (+1%) out of the 2.600 estimated by LMC Automotive for the overall Madagascan market. Three manufacturers fought for the #1 spot this year and that race was won by Toyota (+20%) ahead of Nissan (-28%) and Ford (+7%). However used cars still form the majority of sales in Madagascar – with decades-old Mercedes models leading the way followed by Renault – the 4L being an eternal favourite in Madagascar.

Hawtai Santa Fe Madagascar 2014. Picture courtesy chinaautoweb.comHawtai was the #1 manufacturer in Antananarivo in Q2 2014.

Chinese manufacturers are getting more and more aggressive in the country. Thanks to a government order of 200 Santa Fes partly delivered during the year, Hawtai was even the best-selling brand in Antananarivo in Q2 2014 with a mammoth 14.1% market share, ending 2015 in 7th place. JAC also manages to maintain itself inside the Top 10 for the second year running. Model-wise, a safe bet would be to place the Toyota Hilux at #1 like in over 30 other African nations…

Previous post: Madagascar Q3 2013: Nissan back on top, JAC in Top 10

Full Year 2014 Top 10 brands vs. Full Year 2013 figures below.

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Categories: Madagascar

Tunisia Full Year 2014: Citroen #1 for the first time, Symbol best-seller

May 23rd, 2015 No comments

Citroen C-Elysee Tunisia 2014b. Picture courtesy tunisie-annonce.comCitroen C-Elysée – Citroen is #1 in Tunisia for the first time in 2014.

* See the Top 10 best-selling brands by clicking on the title *

Official figures for the Tunisian new car market show sales  up 11% year-on-year in 2014 to 53.362 registrations, split between 38.210 passenger cars and 15.152 commercial vehicles. However grey imports escaping any legislation represented another estimated 28.000 registrations (+2%), lifting the total new market up to 81.400 units (+8%) according to Tunisian website Africanmanager.com. We witness a momentous event in Tunisia this year: for the first time in the long history of the brand in the country, French manufacturer Citroen tops the brands ranking thanks to 5.670 sales and 10.6% share, up 3% on 2014 and benefitting from the freefall of Renault, market leader in 2013 but down 30.5% this year. This makes Tunisia the only country in the world to crown Citroen as its #1 brand.

Renault Symbol Djerba July 2014The Renault Symbol should still top the Tunisian models ranking in 2014.

Marking a clear fragmentation of Tunisian car sales, Citroen is the only manufacturer to hold over 10% of the market in 2014 vs. four in 2013. Volkswagen jumps two spots to 2nd place overall despite sales down 5%, while Peugeot (-7%) rounds up the podium. Only 5 years after being introduced in the country, Kia manages to break into the annual Top 5 brands in Tunisia this year with sales up 22%. Notice also Isuzu up 30%, Hyundai up a mammoth 170% and Toyota up 38%. Model-wise, the Renault Symbol should still be, and by far, the best-selling nameplate in the country, with the Citroen C-Elysee potentially breaking into the Top 5. Please ensure to get in touch if you have any detailed models data information for Tunisia.

Previous post: Tunisia 7 months 2014: Renault Symbol and Kia Rio on top

Previous year: Tunisia Full Year 2013: Renault Symbol leads, Peugeot 301 lands at #5

Two years ago: Tunisia Full Year 2012: Renault, Volkswagen and Peugeot dominate 

Full Year 2014 Top 10 brands vs. Full Year 2013 figures below.

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Categories: Tunisia

Namibia Full Year 2014: Toyota dominates record market up 32%

May 23rd, 2015 No comments

Toyota Hilux Namibia 2014. Picture courtesy FlickrToyota Hilux in Namibia. Picture © Annette Fallin

* See the Top 5 best-selling brands by clicking on the title *

New vehicle sales in Namibia are up an elephant-like 36% year-on-year in 2014 to a record 21.952 registrations compared to just 16.113 in 2013. The market is pulled upwards by commercial vehicles – mainly pickups – up 46% year-on-year to 12.323 units while passenger cars are up 26% to 9.629 deliveries. Toyota and Volkswagen dominate the passenger market whereas in the commercial aisle Toyota holds just under half of the market and is followed by Nissan. Reading between the lines, this means the Toyota Hilux is by far the best-selling nameplate in the country this year. More detailed figures below.

Previous post: Namibia August 2013: Toyota & Volkswagen top record market

Full Year 2014 Passenger and Commercial brands Ranking Tables below.
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Categories: Namibia

Egypt April 2015: Hyundai ix35 up to #4, Speranza back in shape

May 23rd, 2015 No comments

Speranza Envy Egypt April 2015. Picture courtesy Instagram

For the first time since November 2013, Egyptian new vehicle sales decline year-on-year at -3% in April to 21.742 registrations, however the year-to-date total is still up by a dynamic 10% to 93.935 units. Chevrolet remains king of the castle by far despite sales down 9% on a year ago to 4.908 and 22.6% share, above Hyundai (14.3%), Nissan (10.2%) and Toyota (9.9%). Suzuki (+117%) and Mitsubishi (+119%) both double their deliveries year-on-year while Skoda is up 58% and 148% year-to-date. Thanks to sales down just 10%, Chinese manufacturer Geely is back up to #7 overall (vs. -50% and #10 so far in 2015) while fellow Chinese Speranza – a rebrand of bad mouthed Chery assembling cars locally – is back inside the Top 10 at #8 thanks to sales up 53% to 690.

In the models ranking, the Chevrolet TFR (aka D-Max) is settling comfortably in its throne with 8.7% share vs. just 6.5% for its archenemy the Hyundai Verna with the Nissan Sunny rounding up the podium as usual. Excellent performance of the Hyundai ix35 up 23 spots on March to 4th place overall and of the Mitsubishi Lancer EX staying at #5 vs. #17 over the FY2014. The Geely Emgrand 7 is back up 26 ranks to #6, the Suzuki Ciaz is stuck at an outstanding 12th position, the Speranza Envy (picture above) is up 25 spots to #13, the Chevrolet New Optra (aka Baojun 730) is up 27 to #22 and the Suzuki New Alto 800 shines at #25. In April we welcome the Ford Kuga at #55 and the Fusion at #84.

Previous month: Egypt March 2015: Suzuki Ciaz takes off

One year ago: Egypt April 2014: Chevrolet TFR and Hyundai Verna neck-to-neck

Full April 2015 Top 15 brands and Top 136 All-models below.

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Categories: Egypt

Colombia April 2015: Kia Sportage on podium, market down 16%

May 23rd, 2015 No comments

Kia Sportage Colombia April 2015. Picture courtesy carsguide.com.auKia Sportage

* See the Top 5 best-selling models and Top 30 brands by clicking on the title *

Colombia is a new monthly update on BSCB, and after January up 5%, February down 4% and March up 2%, April sales tumble down 16% year-on-year to just 21.862 units, pulling the year-to-date total into negative at -4% and 90.703 units. 2015 may not be another record year for Colombian new car sales after all. The models rankings shows a rather unusual instability apart from the top 2 best-sellers – the Chevrolet Spark/Spark GT and Chevrolet Sail: the Kia New Sportage jumps to an outstanding 3rd position (vs. #29 in 2014) while the Kia New Rio is up to #4 vs. #19 last year.

JAC Veloce Cross Colombia April 2015. Picture courtesy latercera.comJAC is now the 2nd best-selling Chinese brand in Colombia below Chery.

Brand-wise, Chevrolet keeps the lead by far despite sales down 25% in April and 13% year-to-date, while Renault improves its share at -10% and +4% to 16.5%. Kia, Hyundai and Nissan follow but inside the Top 10 it’s Mazda (+27%) and Suzuki (+35% in April, +42% this year) that impress the most, while Toyota (-27%) and Volkswagen (-21%) are the worst performers so far in 2015. Chery remains the top-selling Chinese manufacturer at #12 in April (-32%) and #11 year-to-date (-9%) but Foton now follows (#13), overtaking JAC (#14) with Dongfeng at #16.

Previous post: Colombia Full Year 2014: Chevrolet Sail tops record market

Full April 2015 Top 30 brands and Top 5 models below.

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Categories: Colombia