The 2014 Chevy Silverado is yet to reach Venezuela.
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In July the Venezuelan new car market is up an encouraging 46% on June but still down a devastating 82% year-on-year to just 1,585 registrations. We can see a couple of manufacturers starting to come back to life: General Motors is up 418% on June to top the sales charts with 451 units and 28.5% share, overtaking Civetchi (aka Dongfeng) at 410 units and 25.9% – all of them the pick-up which remains on top of the models ranking both for July and year-to-date. Toyota for its part is up 400% on last month to third place overall with 310 sales and 19.6% and Mitsubishi and Ford are both at 229 and 162 units respectively, holding 14.4% and 10.2% of the market. As that’s pretty much it as far as manufacturer still in activity in Venezuela in these troubled times. Model-wise, notice the Chevrolet Silverado up to #2 with 15.1% share while its commercial vehicle variant the C3500 is third at 9.1%, adding up to 24.2% which would earn the model the pole position above the Civetchi Pick-up. The Mitsubishi Montero Sport, Toyota Corolla and Fortuner are the only other nameplates to sell more than 100 units in Venezuela this month.
Previous month: Venezuela June 2014: Civetchi Pick-up holds almost 50% of market down 86%
One year ago: Venezuela July 2013: Chevrolet Orlando up to best-ever #5
Full July 2014 Top 25 All-models and Top 8 All-brands Ranking Tables below.
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No sign of improvement for new car sales in Venezuela, still running on empty at just 1,089 registrations in June, a 86% year-on-year drop. The year-to-date total now stands at 8,236 units, also down 86% on 2013. Civetchi (the local distributor for Chinese brands including Dongfeng), Mitsubishi and Ford are the only brands selling over 100 units this month with the Civetchi Pickup holding almost half of the entire market (46% share)… The Mitsubishi Montero Sport follows at 12.2% share while the Mitsubishi Canter rounds up the podium at 5.4%. Only 32 nameplates found a buyer this month in Venezuela including 17 lodging less than 10 sales.
Previous month: Venezuela May 2014: Civetchi Pick-up #1 again in market down 76%
One year ago: Venezuela June 2013: Mitsubishi Lancer #1, Dodge Forza #4!
Full June 2014 Top 30 models and Top 10 brands Ranking Tables below.
Civetchi Pick-up aka Dongfeng Utah
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The Venezuelan new car market is still stuck in a hole: down 76% year-on-year in May to just 2,637 registrations, which brings the year-to-date total to 7,147 units, down a horrendous 86% on 2013. As it is the case in Ukraine, in this chaos Chinese carmakers seem to be holding better. The Civetchi Pick-up (aka Dongfeng Utah) remains the most popular vehicle in the country for the 2nd month running with 448 sales and 17% market share, earning it the top spot year-to-date as well at 1,300 units and 18.2%, passing the Mitsubishi Lancer at 1,226 and 17.2%. The Ford Explorer (11.1%), Chevrolet C3500 (10.7%) and Ford F350 (10.2%) also command extravagant market shares.
Previous month: Venezuela April 2014: Civetchi Pick-up leads market down 90%
One year ago: Venezuela May 2013: Chevrolet Orlando shoots up to #7
Full May 2014 Top 20 models and Top 9 brands Ranking Tables below.
The Civetchi Pick-up is also known as the Dongfeng Rich
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No sign of improvement for the Venezuelan new car market, muzzled by the current political trouble in the country and down another 90% year-on-year in April to a meagre 1,297 registrations. The picture would have been even worse were it not for 432 sales of the pick-up from Civetchi, local importer of Chinese models, aka the Dongfeng Rich, which account for exactly one third of all vehicles sold in Venezuela this month. The Mitsubishi Lancer (15.3%), Chevrolet LUV (13.2%) and Chevrolet Silverado (11%) survive somehow, all other models are under 4% share.
Previous month: Venezuela March 2014: Dodge Forza #3 in market down 86%
One year ago: Venezuela April 2013: DongFeng S30 holds
Full April 2014 Top 15 models and Top 12 All-brands Ranking Tables below.
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Due to the current political trouble that is plaguing the country, new car sales in Venezuela are still running on an empty tank, down 86% year-on-year in March to just 1,674 registrations which is however more than January and February put together (1,539). In the brands ranking, Mitsubishi dominates this reduced market with 43% share while Ford (261 sales vs. 264 year-to-date) and Chrysler (210 sales vs. 222 year-to-date) spring back to life. Toyota for its part shuts down: only 4 sales this month vs. 542 year-to-date. The Mitsubishi Lancer continues to represent one in every 4 vehicles sold in the country (both in March and Q1) with the Civetchi (aka Dongfeng) Pick-up and Dodge Forza (a rebadged previous gen Fiat Siena) rounding up the podium.
Previous month: Venezuela February 2014: Mitsubishi Lancer #1 in market down 90%
One year ago: Venezuela March 2013: Chevrolet Aveo and Ford Fiesta back on top
Full March 2014 Top 30 All-models and Top 10 All-brands Ranking Tables below.
Anti-government demonstrator walks towards riot policemen during a protest in Caracas.
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Social instability in Venezuela has brought the new car market to a standstill, down 90% year-on-year in February to 817 registrations, with the year-to-date total standing at 1,539 units, down 89% on 2013. While car sales figures are a trivial subject in difficult times like these, like in January BSCB can report that only Toyota and Mitsubishi have managed to maintain a reasonable level of sales over the period, with 38.3% and 37% of the market respectively. The Mitsubishi Lancer is the best-seller in February like in January at 24.1% share, followed by the Toyota Corolla (17.1%), Civetchi Pick-up (13%), Toyota Fortuner (12.6%) and Toyota Hilux (7.8%).
Previous month: Venezuela January 2014: Mitsubishi and Toyota sole survivors in devastated market
One year ago: Venezuela February 2013: DongFeng S30 now #1 year-to-date!
Full February 2014 Top 10 models and brands Ranking Tables below.
Mitsubishi Montero Sport
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The Venezuelan new car market shockingly comes to a screeching halt in January: down a devastating 87% year-on-year to just 722 registrations. Only 9 carmakers manage to actually sell cars (vs. 20 in normal times), with traditional leader General Motors only selling 48 units and perennial #2 Ford only achieving two sales! In fact, only Mitsubishi and Toyota survive this massacre: the former with almost 40% share and 288 sales and the latter with 225 units and 31.2%. The Mitsubishi Lancer is the most ‘popular’ model this month with 186 sales and 25.8% share, followed by the Toyota Corolla at 106 units and 14.7% and the Toyota Fortuner at 92 sales and 12.7%. Hopefully the market will return to normal in February…
Previous post: Venezuela Full Year 2013: Chevrolet Aveo and Mitsubishi Lancer on top
One year ago: Venezuela January 2013: Fiat Siena and DongFeng S30 on top
Full January 2014 Top 10 models and Top 9 All-brands Ranking Tables below.
Mitsubishi Lancer sales are up 23% in Venezuela in 2013.
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It was a very tough year for the Venezuelan new car market, down a harsh 24% on 2012 to 98,878 registrations, not helped by a month of December down 64% to just 2,959 sales. The models ranking is dominated by ‘oldies’: the Chevrolet Aveo is the best-seller in the country for the 9th consecutive year in spite of sales down 33% to 11,118 units and 11.2% share. However the Aveo on sale in Venezuela is the one from two generations ago. Similar situation in 2nd place: the previous generation Mitsubishi Lancer is up a fantastic 23% and 3 spots year-on-year to 7,975 sales and 8.1%. The Toyota Corolla rounds up the podium even though it is down 21% on 2012 to 4,828 units and 4.9%.
There are two newcomers in the Venezuelan Top 10 this year: the Chevrolet Orlando is up 370% to land at #7 with 3,490 sales and 3.5% share for its first full year of sales in the country, and in 8th position we have the big surprise of the year: the Dongfeng S30 up 377% to 3,307 sales and 3.3% and even topping the year-to-date ranking in February! Notice also the Mazda BT-50 up 17% to #11, the Dodge Forza (a locally produced badge-engineered previous gen Fiat Siena) up to #17 with 1,965 sales and peaking at #3 in December, the Fiat Siena up 84% to #18, Civetchi Pickup (aka Dongfeng Rich) up 74% to #20 and the Haima 7 up 376% to #22.
Previous month: Venezuela November 2013: Mitsubishi Pajero Sport inside Top 10
One year ago: Venezuela Full Year 2012: Chevrolet Aveo leads, Cruze up to #3
Two years ago: Venezuela Full Year 2011: Chevrolet Aveo leads for 7th time
December Top 20 and Full Year 2013 Top 60 models/Top 20 brands Ranking Tables below.