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Venezuela June 2015: Chevrolet Silverado takes control

July 14th, 2015 No comments

Chevrolet Silverado Venezuela June 2015The Chevrolet Silverado on sale in Venezuela is the 2007 model.

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Don’t get fooled by the 73% year-on-year improvement the Venezuelan new car market is displaying in June: at just 1.884 registrations, new car sales are down 76% on June 2013 when the market started its freefall. At 10.972 units halfway through 2015, the market is up 33% year-on-year but down 81% on 2013. Once again only five manufacturers manage to sell over 100 units: Chevrolet at 30.4% share, Toyota at 21%, Mitsubishi at 17.8%, Dodge at 14.5% and Ford at 9.8%. This month the Chevrolet Silverado takes the lead of the models sales charts thanks to 474 units and 25.2%, also earning it the year-to-date top spot at 1.247 deliveries and 11.4% – note the previous 2007 generation is the model on sale here, displacing the Dodge Forza at 1.036 and 9.4%.

Previous month: Venezuela May 2015: Dodge Forza leads again in market down 41%

One year ago: Venezuela June 2014: Civetchi Pick-up holds almost 50% of market down 86%

Full June 2015 Top 10 brands and Top 33 All-models below.

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Venezuela May 2015: Dodge Forza leads again in market down 41%

June 6th, 2015 No comments

Dodge Forza

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In an environment totally unfavourable to the sale of new cars – the Venezuelan government prevents car makers to repatriate earnings out of the country back to the mother company’s country – the Venezuelan new car market is back to hell at -41% year-on-year in May to just 1.537 registrations. That’s a 86% drop on May 2013 when the market was still evolving at ‘normal’ levels – 11.145 deliveries. Year-to-date, Venezuela is still up by 27% on 2014 but down 82% on 2013 at 9.088 units. Chevrolet, Toyota, Mitsubishi, Ford and Dodge are essentially the only manufacturers to still maintain some activity in the country, with the Dodge Forza – a rebadged Fiat Gran Siena – being the best-selling nameplate in May and for the 2nd month running with 230 sales. The Chevrolet Aveo, #2 this month with 177 deliveries, takes the lead of the 2015 sales charts with 850 units and 9.5%, dislodging the Mitsubishi Lancer down to #17 in May.

Previous month: Venezuela April 2015: Dodge Forza takes the lead in market up 33%

One year ago: Venezuela May 2014: Civetchi Pick-up #1 again in market down 76%

Full May 2015 Top 8 brands and Top 25 models below.

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Venezuela April 2015: Dodge Forza takes the lead in market up 33%

May 11th, 2015 No comments

Dodge Forza Venezuela April 2015The Dodge Forza is the best-selling nameplate in Venezuela this month.

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Recovery is still there for the Venezuelan new car market in April, albeit at a much lower growth rate than in March: up 33% year-on-year to 1.732 registrations which brings the year-to-date total to 7.551 units, up 67% on 2014 but down 86% on April 2013, a much more realistic benchmark, when 12.764 new vehicles found a buyer. A recent report by Automotive News USA outlined the fact that currency control prevents car makers present in Venezuela to repatriate earnings out of the country back to the mother company’s country. In this context, Ford de Venezuela has started selling vehicles in US dollars (1.187 of them) in an attempt to go around the rule. This month Mitsubishi resists the best with almost 25% of the market ahead of Toyota, Ford, Chevrolet and Dodge, all above 10% share. The Dodge Forza, assembled locally, is the best-selling nameplate in the country this month thanks to 204 units sold ahead of the Mitsubishi Montero Sport and the Ford Explorer, both up 10 spots on March. The Mitsubishi Lancer is down to #11 but remains in pole position so far in 2015.

Previous month: Venezuela March 2015: Chevrolet dominates market on the mend

One year ago: Venezuela April 2014: Civetchi Pick-up leads market down 90%

Full April 2015 Top 10 brands and Top 30 models below.

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Venezuela March 2015: Chevrolet dominates market on the mend

April 11th, 2015 No comments

Chevrolet Silverado Venezuela March 2015The previous gen Chevy Silverado is the best-selling nameplate in Venezuela in March.

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At 3,832 registrations, the Venezuelan new car market in March amounts to double the January and February scores combined and a 129% year-on-year gain, clearly showing signs of recovery. However this sales figure is still 68% below March 2013 indicating the crisis is far from over in Venezuela, and most of this sales surge is due to the return of Chevrolet at 1,771 sales and 46.2% share this month vs. just 115 across the first two months of the year. Accordingly, the American manufacturer monopolises the Top 4 ranks in the models ranking, placing the Silverado (previous gen) at #1 with 13.2% share above the Aveo at 12.7%, Spark at 7.5% and Cruze at 7.4%. The Dodge Forza rounds up a Top 5% 100% USA.

Previous month: Venezuela February 2015: Mitsubishi Lancer and Toyota Corolla survive

One year ago: Venezuela March 2014: Dodge Forza #3 in market down 86%

Full March 2015 Top 10 All-brands and Top 35 All-models below.

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Categories: Venezuela

Venezuela February 2015: Mitsubishi Lancer & Toyota Corolla survive

March 11th, 2015 No comments

Toyota Corolla Venezuela February 2015The new generation Corolla hasn’t reached Venezuelan shores yet.

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Granted, the Venezuelan new car market is up a seemingly impressive 60% year-on-year in February, but this was an extremely low base and at just 1,304 registrations, new car sales in the country are down 84% on February 2013 which is a more realistic benchmark. Only 3 manufacturers manage to sell over 100 units this month: Mitsubishi (552), Toyota (493) and Chevrolet (114) with the Mitsubishi Lancer (225) and Toyota Corolla (213), both previous generations no longer available in the vast majority of worldwide markets, the only nameplates above 200 deliveries. The nightmare continues for Venezuela.

Previous month: Venezuela January 2015: Market at standstill again with 683 sales

One year ago: Venezuela February 2014: Mitsubishi Lancer #1 in market down 90%

Full February 2015 Top 10 All-brands and Top 30 All-models below.

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Venezuela January 2015: Market at standstill again with 683 sales

February 8th, 2015 No comments

Mitsubishi Lancer Venezuela January 2015The 2005 Mitsubishi Lancer is the best-selling vehicle in Venezuela this month.

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Hopes that the Venezuelan new car market had turned the corner when 5,274 new vehicles were registered in December are squashed in January with only 683 units finding a new home. In this shrunk environment, only Mitsubishi with a gargantuan 45.3% market share, Ford (22.3%) and Toyota (19%) have managed to maintain somewhat of an activity. The previous generation Mitsubishi Lancer is the most popular nameplate in the country this month with a meagre 177 sales above the Toyota Fortuner, Mitsubishi Canter, Ford Explorer and Ecosport.

Previous post: Venezuela Full Year 2014: ZNA Rich up to #1 in market down 76%

One year ago: Venezuela January 2014: Mitsubishi and Toyota sole survivors in devastated market

Full January 2015 Top 8 brands and Top 22 models below.

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Venezuela Full Year 2014: ZNA Rich up to #1 in market down 76%

January 15th, 2015 No comments

Dongfeng Rich Venezuela 2014Civetchi Pickup aka ZNA Dongfeng Rich

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Unstable political climate and the ensuing economic recession have combined to make 2014 an annus horribilus for new car sales in Venezuela: down an abysmal 76% to just 23,707 registrations. Half the manufacturers present in the country even closed shop for months on end this year as selling new cars was a thing of the past. A dramatic situation that seems to have turned the corner in December with sales up year-on-year for the first time in 20 months, giving carmakers some hope for 2015. In this devastated context, only a handful of manufacturers (5) manage to sell over 1,000 units in the year: Chevrolet only owes its pole position to December sales which accounted for 45% of its annual tally of 5,810 units, commending 24.5% of the market but down faster at -81%.

Ford (-65%) follows at 20% vs. 13.9% in 2013, ahead of Mitsubishi (-67%) improving its market share to 15.7%, Chinese importer Civetchi (-62%) up to 14.2% vs. 8.9% the year before and Toyota (-71%) at 14%. Mercedes is down ‘just’ 27% and jumps from #16 to #10 while Audi is up to #12 but with just 16 units sold. Kia sold 5 cars, Fiat one, Mazda, Peugeot, Volkswagen, Nissan, Citroen and Renault sold none.

Giant earthquake atop the models ranking: the ZNA/Dongfeng Rich, sold as the Civetchi Pickup locally and none other than a 1997 Nissan Navara, is up 87% and 19 spots to leap into pole position with 3,181 sales and 13.4% share. Even more impressive: it took the year-to-date lead in May and has never been threatened since, finishing the year with a 1,400-sale advantage over all other nameplates in the market place. This coming of age is in fact a logical progression for Chinese importer Civetchi after the Dongfeng S30 took the year-to-date lead here in February 2013 on the back of leading the market for 3 consecutive months. This makes Venezuela one of only a couple of countries with a Chinese model at #1 along with China, Ukraine (Geely Emgrand 7 as at end-June 2014) and North Korea.

Previous month: Venezuela November 2014: Ford F-350 shoots up to #1

One year ago: Venezuela Full Year 2013: Chevrolet Aveo and Mitsubishi Lancer on top

Two years ago: Venezuela Full Year 2012: Chevrolet Aveo leads, Cruze up to #3

Full Year 2014 Top 20 All-brands and Top 50 models vs. Full 2013 figures below.

Full December 2014 Top 12 All-brands and Top 40 All-models below.

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Venezuela November 2014: Ford F-350 shoots up to #1

December 8th, 2014 No comments

Ford F-350 Venezuela November 2013Ford F-350

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The Venezuelan new vehicle market is very slowly crawling back to a better place: up 26% on last month to a still very timid 2,793 registrations, down 53% on November 2013. The year-to-date total now stands at 18,433 units, down 81% on 2013. Ford reclaims the brand leadership it holds year-to-date thanks to 767 sales and a very strong 27.5% market share, partly due to a Ford F-350 Super Duty pickup in exceptional shape at 331 deliveries and 11.9% share. General Motors follows closely at 25.9%, with Toyota (19.3%), Chrysler (9.7%) and Chinese importer Civetchi (6.4%) rounding up the Top 5. Model-wise, the Toyota Corolla is also strong at #2 and 10.6% share as is the Jeep Cherokee at #3 and 9.3% and the Chevrolet C-3500 pickup at #4 and 9.2%. The Civetchi Pick-up (aka Dongfeng Utah) keeps the year-to-date lead at 3,063 units and 16.6% but is down to #9 and 4.3% this month.

Previous month: Venezuela October 2014: Dodge Forza up to 2nd place

One year ago: Venezuela November 2013: Mitsubishi Pajero Sport inside Top 10

Full November 2014 Top 10 brands and Top 30 models Ranking Tables below.

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Venezuela October 2014: Dodge Forza up to 2nd place

November 8th, 2014 No comments

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The Venezuelan new car market is slowly shaking itself off from its torpor, down another 72% year-on-year in October but doubling its June volume at 2.221 deliveries. The year-to-date total after 10 months stands at 15,640 units, down 83% on 2013. Toyota takes the lead of the manufacturers ranking with 26.6% share above Ford at 23.3%, Chrysler returning to market at 19.5% and Chinese importer Civetchi at 13.1%. Model-wise, the Toyota Corolla remains in pole position thanks to 348 sales and 15.8% share, the Dodge Forza – a locally-assembled rebadged previous generation Fiat Siena – lands back directly at #2 with 235 units and 10.6%, its highest ranking in Venezuela (previous best: #3 in December 2013 and April 2014). The Civetchi Pickup – aka Dongfeng Utah – rounds up the podium just under 10% share and cements its year-to-date leadership at 2,947 sales and 18.8% share vs. 1,385 and 8.9% for the #2, the Mitsubishi Lancer knocked down to #17 this month.

Previous month: Venezuela September 2014: Ford Ecosport lands at #5 in market down 75%

One year ago: Venezuela October 2013: Chevrolet Aveo at 20%, Dodge Forza up to 5th place

Full October 2014 Top 28 models and Top 8 manufacturers Ranking Tables below.

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Venezuela September 2014: Ford Ecosport lands at #5 in market down 75%

October 10th, 2014 1 comment

Ford Ecosport Venezuela September 2014. Picture courtesy of motoringme.comFord Ecosport (UAE model pictured)

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New car sales in Venezuela are still knocked out at -75% year-on-year in September to just 1,917 registrations, bringing the year-to-date total to 13,419 units, down an abysmal 86% on 2013. Ford (39.1% share) and Toyota (27.1%) are the only manufacturers selling in significant figures, accounting for two-thirds of the market in September. The Toyota Corolla takes the leads of the models ranking thanks to 304 sales and 15.9% ahead of the Ford Explorer at 10.2% while the Civetchi Pickpup (aka Dongfeng Utah) is down two spots to #3 but remains #1 year-to-date at 2,728 sales and 20.8% share. An extremely rare event in the current depressed context, we welcome a newcomer in the ranking this month: the Ford Ecosport lands directly in 5th position thanks to 140 sales and 7.3% market share, a very encouraging debut.

Previous month: Venezuela August 2014: No improvement in market down 80%

One year ago: Venezuela September 2013: Mitsubishi Lancer holds onto #1 spot

Full September 2014 Top 28 All-models and Top 10 All-brands Ranking Tables below.

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Categories: Venezuela