Venezuela Full Year 2015: Chevrolet Silverado #1, market down 96% on all-time high

Chevrolet Silverado Venezuela 2015The previous generation Chevy Silverado is the one on sale in Venezuela.

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Just when we thought it couldn’t get any worse, the Venezuelan new car market plunges further down into oblivion in the wake on the continuing political turmoil and economic recession that is plaguing the country: down 26% to just 17.585 registrations. For comparison, the annual 2015 figure is similar to the sales level reached in July and August 2013 alone…, 87% below 2012’s annual score (130.533) and a devastating 96.5% below 2007’s record high 491.899 deliveries. Only eight manufacturers have remained in the market, with five of them selling over 1.000 units: Chevrolet (-11%) is market leader, followed by Toyota (+5%), Mitsubishi (-7%), Ford (-49%) and Dodge (+132%).

The models ranking is totally novel: the Chevrolet Silverado – the previous generation is still the one on sale here – takes the lead thanks to sales up 3-fold on 2014 to 2.405, ahead of the Toyota Fortuner (+34%), Chevrolet Aveo (+19%), Mitsubishi Canter (+92%) and Dodge Forza (+132%). Last year leader, the ZNA Rich / Civetchi Pickup, implodes down 99% to just 42 units at #29.

Previous month: Venezuela November 2015: Chevrolet and Jeep ahead, market down 53%

Previous year: Venezuela Full Year 2014: ZNA Rich up to #1 in market down 76%

Two years ago: Venezuela Full Year 2013: Chevrolet Aveo and Mitsubishi Lancer on top

Full Year 2015 Top 15 All-brands and Top 55 All-models vs. 2014 figures below.

Full December 2015 Top 9 All-brands and Top 33 All-models below.

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Venezuela November 2015: Chevrolet & Jeep ahead, market down 53%

Chevrolet Silverado Venezuela November 2015The Chevrolet Silverado is the best-seller in Venezuela this month.

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Depressing month keep coming through in Venezuela with new car sales down 53% year-on-year in November to just 1.296 registrations, pulling the year-to-date total down 13% to 16.115 units. Despite a 56% drop to 320 sales and 24.7% share, Chevrolet reclaims the brands pole position it holds year-to-date, distancing Jeep reborn from its ashes at 310 units and 23.9% share vs. 483 and 1.2% year-to-date. Ford (-66%), Mitsubishi (+39%) and Toyota (-75%) follow. Model-wise, the Chevrolet Silverado dominates with 315 sales, ahead of the Jeep Cherokee, Ford Explorer and Jeep Grand Cherokee.

Previous month: Venezuela October 2015: Jeep reborn in market down 72%

One year ago: Venezuela November 2014: Ford F-350 shoots up to #1

Full November 2015 Top 9 All-brands and Top 27 All-models below.

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Venezuela October 2015: Jeep reborn in market down 72%

Jeep Cherokee Venezuela October 2015The 2010 Jeep Cherokee is still assembled in Venezuela.

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The Venezuelan new car market is stuck to an almost standstill, down 72% year-on-year to a meagre 613 units. Jeep is reborn from its ashes this month with 27.4% share thanks to 168 deliveries, 166 of which are the 2010 Jeep Cherokee still assembled in the country. Mitsubishi is actually up 52% year-on-year to #2 with 126 sales and 20.6% share and Toyota is the only other manufacturer able to sell over 100 units in Venezuela this month. Ford (94) and Chevrolet (60) follow.

Previous month: Venezuela September 2015: Market down 68% to just 620 sales

One year ago: Venezuela October 2014: Dodge Forza up to 2nd place

Full October 2015 Top 10 All-brands and Top 25 All-models below.

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Venezuela September 2015: Market down 68% to just 620 sales

The Dodge Forza is the best-selling nameplate in Venezuela this month.

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As if the past two years haven’t been tough enough on the Venezuelan new car market, September sales are down a further 68% to just 620 units, the lowest the market has fallen to since the start of the crisis over two years ago. Ford (-81%), Toyota (-73%) and Dodge are the only brands selling over 100 units this month while over in the models ranking the Dodge Forza (113), Toyota Fortuner (93) and Iveco Daily (56) are the only ones above fifty units.

Previous month: Venezuela August 2015: Mitsubishi drops out, 3 carmakers remain

One year ago: Venezuela September 2014: Ford Ecosport lands at #5 in market down 75%

Full September 2015 Top 10 All-brands and Top 30 All-models below.

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Venezuela August 2015: Mitsubishi drops out, 3 carmakers remain

Ford F-350 Venezuela August 2015U.S. full size pickup trucks account for half the overall Venezuelan market in August.

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Whereas it had seemed the situation stabilised over the past couple of months (July down just 9%), August Venezuelan data shows a market falling further down into oblivion: down 31% to just 1.167 registrations with the year-to-date total now standing at 13.585 units, up 18% on 2014. With the government still blocking the repatriation of revenue in local currency, the number of manufacturers still maintaining an activity in the country has slimmed down to only three: Toyota (31%), Chevrolet (27.2%) and Ford (26.2%) hold a combined 84.4% market share in August while Mitsubishi drops out at just 44 units vs. 3.008 so far this year. Model-wise, pickups rule: the Chevrolet Silverado holds a gargantuan 23.3% market share thanks to 272 sales but this month the Ford F-350 snaps at its heels with 269 units and 23.1%, these two nameplates accounting for almost one in every two vehicles sold in Venezuela in August. The Toyota Corolla, Fortuner and Hilux are the only other models to sell above 60 units this month.

Previous month: Venezuela July 2015: Chevrolet, Toyota and Mitsubishi won’t leave

One year ago: Venezuela August 2014: No improvement in market down 80%

Full August 2015 Top 10 All-brands and Top 35 All-models below.

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Venezuela July 2015: Chevrolet, Toyota and Mitsubishi won’t leave

Chevrolet Silverado Venezuela July 2015One in every 3 new vehicles sold in Venezuela in July is a Chevrolet Silverado.

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The Venezuelan new car market has now been evolving at a standstill for almost two years, and don’t let the one digit drop in July fool you: sales may be down just 9% on July 2014 at 1.446 units but they are down 83% on July 2013 which was itself down 21% on July 2012. In this context and with the impossibility to repatriate currency out of the country, only a handful of manufacturers maintain an activity in Venezuela: namely Chevrolet (597 sales), Toyota (425) and Mitsubishi (259). Model-wise, only five nameplates sell more than 60 units in Venezuela this month: one in every 3 new vehicles sold in the country is a Chevrolet Silverado – the previous generation is the only one available in Venezuela – with 492 units sold and cementing its year-to-date leadership at 1.739 deliveries at 14%. The Mitsubishi Canter follows at 178 sales, ahead of the Toyota Fortuner (159), Corolla (156) and Hilux (109).

Previous month: Venezuela June 2015: Chevrolet Silverado takes control

One year ago: Venezuela July 2014: Chevrolet Silverado #2 in market down 82%

Full July 2015 Top 10 brands and Top 25 models below.

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Venezuela June 2015: Chevrolet Silverado takes control

Chevrolet Silverado Venezuela June 2015The Chevrolet Silverado on sale in Venezuela is the 2007 model.

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Don’t get fooled by the 73% year-on-year improvement the Venezuelan new car market is displaying in June: at just 1.884 registrations, new car sales are down 76% on June 2013 when the market started its freefall. At 10.972 units halfway through 2015, the market is up 33% year-on-year but down 81% on 2013. Once again only five manufacturers manage to sell over 100 units: Chevrolet at 30.4% share, Toyota at 21%, Mitsubishi at 17.8%, Dodge at 14.5% and Ford at 9.8%. This month the Chevrolet Silverado takes the lead of the models sales charts thanks to 474 units and 25.2%, also earning it the year-to-date top spot at 1.247 deliveries and 11.4% – note the previous 2007 generation is the model on sale here, displacing the Dodge Forza at 1.036 and 9.4%.

Previous month: Venezuela May 2015: Dodge Forza leads again in market down 41%

One year ago: Venezuela June 2014: Civetchi Pick-up holds almost 50% of market down 86%

Full June 2015 Top 10 brands and Top 33 All-models below.

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Venezuela May 2015: Dodge Forza leads again in market down 41%

Dodge Forza

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In an environment totally unfavourable to the sale of new cars – the Venezuelan government prevents car makers to repatriate earnings out of the country back to the mother company’s country – the Venezuelan new car market is back to hell at -41% year-on-year in May to just 1.537 registrations. That’s a 86% drop on May 2013 when the market was still evolving at ‘normal’ levels – 11.145 deliveries. Year-to-date, Venezuela is still up by 27% on 2014 but down 82% on 2013 at 9.088 units. Chevrolet, Toyota, Mitsubishi, Ford and Dodge are essentially the only manufacturers to still maintain some activity in the country, with the Dodge Forza – a rebadged Fiat Gran Siena – being the best-selling nameplate in May and for the 2nd month running with 230 sales. The Chevrolet Aveo, #2 this month with 177 deliveries, takes the lead of the 2015 sales charts with 850 units and 9.5%, dislodging the Mitsubishi Lancer down to #17 in May.

Previous month: Venezuela April 2015: Dodge Forza takes the lead in market up 33%

One year ago: Venezuela May 2014: Civetchi Pick-up #1 again in market down 76%

Full May 2015 Top 8 brands and Top 25 models below.

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Venezuela April 2015: Dodge Forza takes the lead in market up 33%

Dodge Forza Venezuela April 2015The Dodge Forza is the best-selling nameplate in Venezuela this month.

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Recovery is still there for the Venezuelan new car market in April, albeit at a much lower growth rate than in March: up 33% year-on-year to 1.732 registrations which brings the year-to-date total to 7.551 units, up 67% on 2014 but down 86% on April 2013, a much more realistic benchmark, when 12.764 new vehicles found a buyer. A recent report by Automotive News USA outlined the fact that currency control prevents car makers present in Venezuela to repatriate earnings out of the country back to the mother company’s country. In this context, Ford de Venezuela has started selling vehicles in US dollars (1.187 of them) in an attempt to go around the rule. This month Mitsubishi resists the best with almost 25% of the market ahead of Toyota, Ford, Chevrolet and Dodge, all above 10% share. The Dodge Forza, assembled locally, is the best-selling nameplate in the country this month thanks to 204 units sold ahead of the Mitsubishi Montero Sport and the Ford Explorer, both up 10 spots on March. The Mitsubishi Lancer is down to #11 but remains in pole position so far in 2015.

Previous month: Venezuela March 2015: Chevrolet dominates market on the mend

One year ago: Venezuela April 2014: Civetchi Pick-up leads market down 90%

Full April 2015 Top 10 brands and Top 30 models below.

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Venezuela March 2015: Chevrolet dominates market on the mend

Chevrolet Silverado Venezuela March 2015The previous gen Chevy Silverado is the best-selling nameplate in Venezuela in March.

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At 3,832 registrations, the Venezuelan new car market in March amounts to double the January and February scores combined and a 129% year-on-year gain, clearly showing signs of recovery. However this sales figure is still 68% below March 2013 indicating the crisis is far from over in Venezuela, and most of this sales surge is due to the return of Chevrolet at 1,771 sales and 46.2% share this month vs. just 115 across the first two months of the year. Accordingly, the American manufacturer monopolises the Top 4 ranks in the models ranking, placing the Silverado (previous gen) at #1 with 13.2% share above the Aveo at 12.7%, Spark at 7.5% and Cruze at 7.4%. The Dodge Forza rounds up a Top 5% 100% USA.

Previous month: Venezuela February 2015: Mitsubishi Lancer and Toyota Corolla survive

One year ago: Venezuela March 2014: Dodge Forza #3 in market down 86%

Full March 2015 Top 10 All-brands and Top 35 All-models below.

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