The new Symbol should enable Renault to stay on top in 2013.
* See the Top 30 best-selling brands by clicking on the title! Many thanks to Alexandra *
Car sales data for Tunisia is very rare to come across but thanks to Alexandra I am able to share with you an all-brands ranking for Passenger Cars only for the Full Year 2012. Note this ranking does not include Light Commercial Vehicle sales which was the case for my last Tunisian update. New car sales in Tunisia are up a very healthy 15% year-on-year in 2012 to 37,132 registrations. Renault remains the most popular carmaker thanks to 6,207 units and 16.7%, however down from 18.9% in 2011. Volkswagen ranks #2 again in spite of sales down 11% to 5,140 and 13,8%. The German manufacturer is now threatened by Peugeot, up one spot and an impressive 28% year-on-year to #3 with 5,095 sales and 13.7%.
The arrival of the 301 could mean Peugeot will rank #2 in Tunisia in 2013…
Further down, Fiat drops one rank and 11% to #4, Kia remains #5 but is up only 1% to 9.3% share vs. 10.6% in 2011, Citroen is up 33% to #6, Ford up 57% to #7, Chevrolet up 81% to #8, Seat up 19% to #9 and BMW up 59% to #10. Notice also Toyota up 29% to #11, Mitsubishi up 298% to #13, Mercedes up 80% to #14, Hyundai up 1389% (!) to #15, Mazda up 394% to #17, Opel up 122% to #19, Land Rover up 256% to #22 and Lancia up 625% to #24.
Previous post: Tunisia August 2012: Renault, Peugeot and Citroen on top
Full Year 2012 Top 30 All-brands Ranking Table below.
* See the Top 26 All-brands ranking by clicking on the title! *
As part of the Africa Project you will notice a push for more sales data information over the entire continent. Today and or the first time ever on BSCB I can share with you an all-brands ranking for Tunisia, which has the particularity of imposing annual import volume quotas split by brands. However it would appear that this year the quotas are either more generous or not strictly enforced, because the Tunisian car market is up a whopping 25% year-on-year over the first 8 months of 2012 at 35,044 sales, even when though we witness a 5% fall in August at 4,141 registrations.
The brands ranking is completely reshuffled in 2012 compared to 2011. At the same time last year Volkswagen was the runaway leader with a massive 16% market share (even though Renault finished 2011 #1) but the German brand is down 11% in 2012 to fall back to #4. As a result French manufacturers monopolise the podium this year, all improving sales much faster than the market: Renault leads the way with 5,097 sales and 14.5% share (+33%) ahead of Peugeot at 4,844 units and 13.8% (+41%) and Citroen at 4,729 sales and 13.5% (+58%). Note that Citroen is #1 in August at 15% while Renault is down to #8.
2013 Dacia Logan. Dacia sales are up 163% in Tunisia in 2012
Below Volkswagen, Fiat, Kia and Ford grow, but slower than the market whereas Dacia at #8 and +163% year-on-year and Seat at #9 and +117% are by far the big winners in the Top 10, while Mitsubishi is in free fall at #10 and -49%. A couple of particularities of the Tunisian market: the weakness of Toyota, only #14 with 1.7% share, and Hyundai at #21 with 0.3% while SsangYong is up 96% to #17 and the absence of Chinese manufacturers. Model-wise, there is absolutely no information available online, so if you have any, please ensure you comment on here!
Previous post: Tunisia 9 months 2010: Renault Symbol clear leader
Full Year 2011 and August 2012 All-brands Ranking Tables below.
Controlled by annual import quotas, the Tunisian market is nevertheless growing a whopping 76% over 2009 with around 35,300 registrations in the first 9 months of 2010. Like in neighbouring Algeria, the Renault Symbol is the best-selling car here, with 6,867 units sold and a massive 19.5% market share.
The new VW Polo arrives in 2nd at 2,635 sales (7.5%). Other successful models include the Fiat Grande Punto, the Kia Rio and Picanto, the VW Golf (2.8%) and Jetta (2.1%), Renault Clio Campus (2.2%), Fiat Palio (1.8%) and Peugeot 206 sedan. The Mitsubishi L200 should lead the commercial vehicles ranking.