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Tunisia 7 months 2014: Renault Symbol and Kia Rio on top

December 8th, 2014 No comments

Renault Symbol Djerba July 2014Renault Symbol in Djerba, Tunisia – July 2014

* See the Top 12 best-selling models by clicking on the title *

Better late than never! We now have access to the Top 12 best-sellers in Tunisia over the first 7 months of 2014. No surprises on top: the Renault Symbol remains the best-seller in the country by far, helped by the arrival of the new generation. It sells 2,623 units over 7 months or a 4.500 sales annual rate, well above the 4,033 it sold over the Full Year 2013. Traditionally very stable because dictated by annual brand quotas, the Tunisian models ranking gets a complete reshuffle this year: the Kia Rio shoots up to 2nd place thanks to 1,649 sales so far, almost as much as its FY2013 figure (1,841), an outstanding popularity I did notice during my stay in Djerba last July (see the Djerba Island Photo Report here).

Kia Rio Djerba July 2014Kia Rio in Djerba, Tunisia – July 2014

The Isuzu D-Max rounds up the podium whereas it only ranked #10 last year. Its 1,626 sales over 7 months in 2014 are already above the 1,304 units it sold over the Full Year 2013. The Fiat Punto is down one spot to #4, the Peugeot 301 is stable at #5 while its twin the Citroen C-Elysée is up 7 ranks to #6 and the Citroen Nemo is up 4 to #7, making Citroen the only brand to place two nameplates inside the Tunisian Top 7. Renault place two models in the Top 9. Notice also the Seat Ibiza up 6 spots on its FY2013 ranking to #8, the Mitsubishi L200 up a gargantuan 23 ranks to #10 and the all-new Hyundai Grand i10 landing directly at #12.

Previous post: Tunisia July 2014: Djerba Island Photo Report

Previous data post: Tunisia Full Year 2013: Renault Symbol leads, Peugeot 301 lands at #5

Full 7 months 2014 Top 12 models Ranking Table below.

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Categories: Tunisia

Tunisia July 2014: Djerba Island Photo Report

August 1st, 2014 10 comments

1. Renault Symbol Djerba July 2014Renault Symbol in Djerba, Tunisia – July 2014 (Click on any pic to enlarge!)

* See the Full Photo Report (30 pictures) by clicking on the title! *

Previous post: Tunisia Full Year 2013: Renault Symbol leads, Peugeot 301 lands at #5

I was lucky enough to spend a few days on Djerba Island in Tunisia in the past week. Tunisia being a rather secretive country when it comes to car sales figures (at most two updates a year, the last one being for the Full Year 2013), this is a great opportunity to verify the sales charts in the streets. But most importantly it enables me to share with you a more detailed, deeper and overall better understanding of this Northern African market. Keep in mind Djerba is a small island off the Southern Coast of Tunisia close to the Libyan border and its car landscape does not reflect the entirety of the country given it is a rather touristic spot with lots of rental cars and taxis and in any case the majority of Tunisian car sales occur in the capital Tunis. It is however still a great way to get some very valuable insights about this market.

2. Kia Rio Djerba July 2014Kia Rio in Djerba, Tunisia – July 2014

The first striking impression when arriving on the island is the blanket of various generations of Renault Symbol both as private cars and taxis, I would guess even more so than in other parts of the country given the high prevalence of taxis within the car landscape. Even though the Symbol has dropped from a staggering 25% market share in 2009 to a more modest 8.4% in 2013, it is still by far the most popular model here. Proof in point: the new generation Symbol, launched less than a year ago and now a rebadged Dacia Logan, is already very frequent on the island: I saw a dozen every day – albeit weirdly not a single taxi.

3. Dacia Sandero Djerba July 2014Dacia Sandero and Renault Symbol in Djerba, Tunisia – July 2014

While in neighbouring Algeria Renault has chosen to make both new gens Dacia Logan and Renault Symbol (virtually the same car now) cohabit with the Symbol acting as the top end variant of the Logan, in Tunisia the situation is different. The Logan sedan, from what I could see on the island only used as taxi anyway since its original launch in the country in 2008, is not on sale anymore here. Only the MCV version survives, “sandwiching” the Renault Symbol along with the new generation Sandero, already very popular.

4. Hyundai Elantra Djerba July 2014Hyundai Elantra in Djerba, Tunisia – July 2014

Tunisia is a market of sedans, with the Kia Rio potentially coming in second place in Djerba below the Symbol and only one hatchback out of the dozens of Rio I saw during my stay. Korean brands, very new to the Tunisian market still 100% regimented by annual import quotas, have definitely struck a chord with Djerba buyers. Apart from the Rio, omnipresent on the island, I saw many new generation Picanto and Optima, as well as a constant flow of Hyundai Elantra and a few ix35. If the Rio ranked #7 overall in Tunisia in 2013, these observations clash with the sales figures of the rest of the Korean crew, which could indicate a spike in sales in 2014 as most these models were very new-looking. I also saw a few new gen Hyundai i10 which confirms the latter observation.

5. Toyota Avanza Djerba July 2014Toyota Avanza in Djerba, Tunisia – July 2014

As a whole the Djerba car landscape is roughly in line with the rest of the 2013 top 10 best-sellers: the VW Polo, Fiat Punto, Renault Clio IV, Peugeot 301, Ford Fiesta, Isuzu D-Max, Peugeot Partner and Citroen Berlingo can all be seen rather often on the island. For the latter too, it is important to point out that there seems to be a long heritage of PSA vans, with a lot of the previous generations of these two models, not so much in their latest robe. Based on my observations in Djerba, the Renault Clio IV looks like it could pretend at a podium spot over the Full Year 2014 in Tunisia, as the VW Polo seems to have become rarer and rarer, same goes for the Fiat Punto.

6. Peugeot 203 Djerba July 2014Peugeot 203 in Djerba, Tunisia – July 2014

A huge part of the car landscape on the island is still branded Peugeot, with a landscape reminiscent of France 20 years ago. I spotted one beautifully conserved Peugeot 203 (originally launched in 1948), amazingly dozens of Peugeot 404 Pick-up (1960), a good amount of Peugeot 504 (1968), 305 (1977) and 106 (1991), a few 309 (1985), one 304 break (1970) but surprisingly not many 205 (1983), although a big seller in Europe. The latter seems to indicate that contrary to most African countries, the flow of used Peugeots coming into Tunisia has been very selective with sedans preferred over hatchbacks most of the time.

8. Peugeot 301 Djerba July 2014Peugeot 301 in Djerba, Tunisia – July 2014

Closer to us, the Peugeot 508 appeared more frequently than in France, the 206 is still omnipresent but overwhelmingly as a sedan and station wagon (only a couple of hatchbacks spotted) and the new 301, which pretty much holds the entire future of the brand here, is slowly starting to show up here and there, including as taxi. Nowhere near its 5th spot overall in 2013 though, which is concerning. A few 307, 308 and 207 complete the picture but the 208 does not look like it has been launched yet on the island, or if it has, it definitely hasn’t been met with any success as I didn’t spot any.

10. Renault 4 Djerba July 2014Renault 4 van  in Djerba, Tunisia – July 2014

Renault also shows a strong heritage on the island, albeit to a much lesser extent than Peugeot. This shows that the Symbol was literally a masterstroke for the French manufacturer as it singlehandedly enabled it to take the lead of the manufacturers ranking in the country, and its success has set the stage for a successful Clio IV launch last year. The surviving Renaults on the island are mainly station wagons and vans. Completely wiped out of the French car landscape, the Renault 12 (1970) and 18 (1979) station wagons can still be seen relatively frequently in Djerba, as can the Renault 4 van in its 1967 robe! A few Supercinq (1985), Express (1985), first gen Clio (1990) and Kangoo (1997) also popped up.

7. Renault Symbol Taxi Djerba July 2014Renault Symbol in Djerba, Tunisia – July 2014

The third French manufacturer, Citroen, seems to only have come to a reasonable amount of success with the launch of the Berlingo van in 1996, with no older model present in the streets of Djerba bar a few last generation 2CV (1981). Recent models are more frequent, notably the C5 which is over-represented here compared to France in the same way its Peugeot equivalent the 508 is, and of course the C-Elysée mainly as taxi. French-Romanian brand Dacia is very strong on the island with the Sandero and Duster as well as a few new gen Logan MCV already, the only Logan variant appreciated by private buyers.

9. Peugeot 305 Djerba July 2014Peugeot 305 in Djerba, Tunisia – July 2014

Fiat shows a long history of successful sales on the island with the 1989 Uno still relatively well represented, a good amount of Albea taxis and many Puntos from various generations starting with the 1993 model. The same goes for Ford but with only one model: the Fiesta. The first generation launched in 1976 can still be spotted on the island, all the way up to the 2013 facelift also common. The Fiesta-derived Figo is also pointing its bonnet.

11. Dacia Logan MCV Djerba July 2014Dacia Logan MCV in Djerba, Tunisia – July 2014

Toyota has come much later here and it shows: only the previous gen Corolla can be seen in good numbers. I spotted a few new gen RAV4 and one new gen Corolla as well as some Avanza though so the future could be bright for the Japanese carmaker (but really – bring on the Yaris sedan already!)… Chevrolet places its Aveo relatively high in the landscape but as the sales charts show, it has plummeted in the past couple of years.

12. Renault Symbol Chevy Aveo Djerba July 2014Renault Symbol & Chevrolet Aveo  in Djerba, Tunisia – July 2014

In the premium segment, quite a few eighties and nineties BMW and Mercedes, some Audis and Range Rover Evoque. Finally, although technically all new car imports a regimented by quotas, there were a few extravagant specimens on the streets, a sign of ‘grey’ private imports. Among them a spectacularly mat-painted Chevrolet Camaro…

Previous post: Tunisia Full Year 2013: Renault Symbol leads, Peugeot 301 lands at #5

Full Photo Report (30 pictures) below.

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Categories: Tunisia

Tunisia: Help needed

March 20th, 2014 No comments

Help roadsign

On behalf of a client, an automotive industry market research company is looking at various markets in Africa. One of the countries of interest is Tunisia.

We are looking for someone who can obtain detailed data from Tunisia. Data is available by brand and model, but it is not so easy to obtain. So we need an expert, who can procure monthly data for 2013 and on-going in 2014. Payment is upon agreement.

If you think you can help, please contact me here.

Categories: Tunisia

Tunisia Full Year 2013: Renault Symbol leads, Peugeot 301 #5

January 25th, 2014 4 comments

Renault Symbol Tunisia 2013Renault Symbol

* See the Top 50 best-selling models & Top 30 brands by clicking on the title! *

Final 2013 figures for Tunisia include Light Commercial Vehicles which explains the discrepancies in the rankings and total sales. The Tunisian new car market is down 2% year-on-year in 2013 to 47,959 registrations, and the brands ranking has a new leader this year: Renault is up 2 spots and 8% to 6,677 sales and 13.9%, passing Peugeot, leader in 2012 but down 21% to #3 this year, and Volkswagen also down 2 ranks to #4. Citroen for its part is up two to #2 at 5,482 units and 11.5%. Notice also Isuzu up 70% to #7, Toyota up 129% to #9 and Hyundai up 175% to #13.

Peugeot 301 Tunisia 2013. Picture courtesy of tunisietuning.comPeugeot 301

Keep in mind the Tunisian new car market is regulated by strict annual import quotas for each brand so the trends you see here may not reflect the full extent of the changing Tunisian customer tastes. Model-wise, the Renault Symbol is the best-seller in the country for at least the 6th year in a row thanks to 4,033 sales and 8.4% share, albeit down a harsh 27% on 2012. The VW Polo follows like last year, down 18% to 2,831 units and 5.9% while the Fiat Punto is up a splendid (and potentially unique in the world) 46% and 4 spots to round up the podium with 2,775 sales and 5.8%.

Citroen Nemo Tunisia 2013. Picture courtesy of largus.frThe Citroen Nemo is up 161% this year in Tunisia.

There are no less than two all-new models making their appearance in the Tunisian Top 5 this year: the Renault Clio IV lands directly at #4 with 2,239 units and 4.7% and the Peugeot 301 arrives at #5 with 2,005 sales and 4.2%, another excellent start along with the #2 and 5.6% it reached in neighbouring Algeria. Further down, the Isuzu D-Max pops up at #10 with 1,304 units, the Citroen Nemo is up 161% to #11, the Citroen C-Elysee lands at #13 with 1,141 sales, the Kia Picanto is up 10 spots to #18 and the Peugeot 208 up 25 to #19.

Previous post: Tunisia January-October 2013: Discover the Top 50 best-sellers!

One year ago: Tunisia Full Year 2012: Renault, Volkswagen and Peugeot dominate 

Full Year 2013 Top 50 models and Top 30 brands Ranking Tables below.

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Categories: Tunisia

Tunisia January-October 2013: Discover the Top 50 best-sellers!

December 15th, 2013 2 comments

Peugeot 301 Citroen-C-Elysee Tunisia October 2013Citroen C-Elysee and Peugeot 301

* NOW UPDATED with the Top 20 best-selling brands! *

* See the Top 50 best-selling models by clicking on the title! Many thanks to Sacha, Laila and Tarek *

For the first time on BestSellingCarsBlog I can share with you a very detailed models ranking for Tunisia. This is extremely rare as Tunisia data is traditionally very patchy, so I hope you enjoy it! Over the first 10 months of 2013, 30,421 new vehicles have found a buyer in the country, meaning the market is heading towards a very similar figure over the full year as in 2012 when 36,746 vehicles were sold. The first thing to keep in mind is Tunisian car sales are regulated by annual quotas by brand/model set by the government, which bias the ranking a little. The Renault Symbol has been the best-seller in Tunisia for at least 6 years even though its market share has shrunk from over 20% early on to a still gargantuan 12.5% this year thanks to 3,794 sales. Note the new generation has not hit Tunisian shores yet.

Tunisia is one of the last countries in the world (with Italy, Serbia and Bosnia) to still appreciate the Fiat Punto, #2 over the period at 2,267 units and 7.5%, just above the Renault Clio IV at #3 with 2,220 sales and 7.3%. The VW Polo, for a long time #2 in the country, is down to #4 with 6.7% share. But the big event in the Tunisian Top 10 this year is the arrival of the Peugeot Group twins: the Peugeot 301 lands directly at an impressive 5th place thanks to 1,791 units sold for a 5.9% market share while the Citroen C-Elysee ranks #9 with 1,009 sales and 3.3%.

Previous post: Tunisia Full Year 2012: Renault, Volkswagen and Peugeot dominate 

Full January-October 2013 Top 50 models and Top 20 brands Ranking Tables below.

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Categories: Tunisia

Tunisia Full Year 2012: Renault, Volkswagen & Peugeot dominate

March 7th, 2013 3 comments

2013 Renault Symbol Tunisia 2012The new Symbol should enable Renault to stay on top in 2013.

* See the Top 30 best-selling brands by clicking on the title! Many thanks to Alexandra *

Car sales data for Tunisia is very rare to come across but thanks to Alexandra I am able to share with you an all-brands ranking for Passenger Cars only for the Full Year 2012. Note this ranking does not include Light Commercial Vehicle sales which was the case for my last Tunisian update. New car sales in Tunisia are up a very healthy 15% year-on-year in 2012 to 37,132 registrations. Renault remains the most popular carmaker thanks to 6,207 units and 16.7%, however down from 18.9% in 2011. Volkswagen ranks #2 again in spite of sales down 11% to 5,140 and 13,8%. The German manufacturer is now threatened by Peugeot, up one spot and an impressive 28% year-on-year to #3 with 5,095 sales and 13.7%.

2013 Peugeot 301 Tunisia 2012. Picture courtesy of Beirutnightlife.comThe arrival of the 301 could mean Peugeot will rank #2 in Tunisia in 2013…

Further down, Fiat drops one rank and 11% to #4, Kia remains #5 but is up only 1% to 9.3% share vs. 10.6% in 2011, Citroen is up 33% to #6, Ford up 57% to #7, Chevrolet up 81% to #8, Seat up 19% to #9 and BMW up 59% to #10. Notice also Toyota up 29% to #11, Mitsubishi up 298% to #13, Mercedes up 80% to #14, Hyundai up 1389% (!) to #15, Mazda up 394% to #17, Opel up 122% to #19, Land Rover up 256% to #22 and Lancia up 625% to #24.

Previous post: Tunisia August 2012: Renault, Peugeot and Citroen on top

Full Year 2012 Top 30 All-brands Ranking Table below.

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Categories: Africa, Tunisia

Tunisia August 2012: Renault, Peugeot and Citroen on top

September 20th, 2012 No comments

Renault Symbol

* See the Top 26 All-brands ranking by clicking on the title! *

As part of the Africa Project you will notice a push for more sales data information over the entire continent. Today and or the first time ever on BSCB I can share with you an all-brands ranking for Tunisia, which has the particularity of imposing annual import volume quotas split by brands. However it would appear that this year the quotas are either more generous or not strictly enforced, because the Tunisian car market is up a whopping 25% year-on-year over the first 8 months of 2012 at 35,044 sales, even when though we witness a 5% fall in August at 4,141 registrations.

Citroen C3

The brands ranking is completely reshuffled in 2012 compared to 2011. At the same time last year Volkswagen was the runaway leader with a massive 16% market share (even though Renault finished 2011 #1) but the German brand is down 11% in 2012 to fall back to #4. As a result French manufacturers monopolise the podium this year, all improving sales much faster than the market: Renault leads the way with 5,097 sales and 14.5% share (+33%) ahead of Peugeot at 4,844 units and 13.8% (+41%) and Citroen at 4,729 sales and 13.5% (+58%). Note that Citroen is #1 in August at 15% while Renault is down to #8.

2013 Dacia Logan. Dacia sales are up 163% in Tunisia in 2012

Below Volkswagen, Fiat, Kia and Ford grow, but slower than the market whereas Dacia at #8 and +163% year-on-year and Seat at #9 and +117% are by far the big winners in the Top 10, while Mitsubishi is in free fall at #10 and -49%. A couple of particularities of the Tunisian market: the weakness of Toyota, only #14 with 1.7% share, and Hyundai at #21 with 0.3% while SsangYong is up 96% to #17 and the absence of Chinese manufacturers. Model-wise, there is absolutely no information available online, so if you have any, please ensure you comment on here!

Previous post: Tunisia 9 months 2010: Renault Symbol clear leader

Full Year 2011 and August 2012 All-brands Ranking Tables below.

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Categories: Tunisia

Tunisia 9 months 2010: Symbol clear leader

November 24th, 2010 No comments

renault-symbol-tunisia-2Renault Symbol

Controlled by annual import quotas, the Tunisian market is nevertheless growing a whopping 76% over 2009 with around 35,300 registrations in the first 9 months of 2010. Like in neighbouring Algeria, the Renault Symbol is the best-selling car here, with 6,867 units sold and a massive 19.5% market share.

The new VW Polo arrives in 2nd at 2,635 sales (7.5%). Other successful models include the Fiat Grande Punto, the Kia Rio and Picanto, the VW Golf (2.8%) and Jetta (2.1%), Renault Clio Campus (2.2%), Fiat Palio (1.8%) and Peugeot 206 sedan. The Mitsubishi L200 should lead the commercial vehicles ranking.

More below.

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Categories: Tunisia