Tanzania 1st Half 2015: Suzuki Carry and Toyota Prado favourites

Suzuki Carry Tanzania June 2015Suzuki Carry

* See the Top 10 best-selling brands and models by clicking on the title *

For the very first time on BSCB we can share with you official detailed sales data for Tanzania. 2.472 new light vehicles found a buyer in the country over the first 6 months of 2015 – including commercials, and Toyota holds an almost unattainable pole position in the market with just under 1 in every 4 sales. Suzuki follows at 10.8% share above Kia (9%), Ford (8.3%), Isuzu and Hyundai (both at 7.8%). BMW ranks at a surprisingly high 7th place with 6.8% share, with Land Rover rounding up the Top 10 at 3.2%. Model-wise, it’s a surprise on top: whereas we had estimated the Toyota Hilux to lead the Tanzanian sales charts in 2014, it in fact ranks at a low #8 and it’s the Suzuki Carry that holds the top spot with 3.5% share. This result is however to be taken with a grain of salt as a look into Tanzanian used cars websites shows the Carry stopped being sold in the country in 2000, and the Carry does not appear on Suzuki Tanzania’s website. Strange. In any case, Toyota holds all remaining spots in the Top 4 with the Prado, RAV4 and Land Cruiser 70 Pick-up most popular. The Honda Accord lodges an excellent 5th place with 2.5% share, while the Suzuki Grand Vitara, Ford Kuga and Toyota Coaster also make an appearance in the H1 2015 Tanzanian Top 10.

Previous post: Tanzania Full Year 2014: Pickups and Toyota Hilux rule

Full H1 2015 Top 10 brands and models below.

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Tanzania Full Year 2014: Pickups and Toyota Hilux rule

Toyota Hilux Tanzania 2014Toyota Hilux

* See the Full Year 2014 sales by segment by clicking on the title *

For the first time ever on BSCB I can share with you official sales data for Tanzania. In 2014, the Tanzanian new vehicle market is up by a solid 12% to a still shy 3,762 registrations. The segment with the largest sales is pick ups with a 42% share of the market, however this is declining as it was 44% in 2013. Trucks follow with 28% vs. 22% in 2013, overtaking SUVs plunging from 27% in 2013 to 18% this year. Note passenger cars (called saloons) only represent 5% of sales… A logical assumption is to place the Toyota Hilux atop the Tanzanian sales charts, given the popularity of both the segment and the brand in the country.

Full Year 2014 segments sales vs. 2009-2013 Historical Data below.

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Tanzania: Toyota Corolla real king

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Tanzania is one of Toyota Corolla’s favorite playgrounds: up to 1 in 3 vehicle on Tanzanian roads is a Toyota Corolla. Even though the new generation is still very hard to notice, in all likeliness it should be the best selling car in the country in 2010.

Other successful models in Tanzania are the Suzuki Vitara, Toyota Hilux and Toyota RAV4.

Videos below.

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