Switzerland Full Year 2015: VAG Group dominant, Mercedes up to #3

Mercedes C Class Switzerland 2015. Picture courtesy of autobild.deMercedes C-Class sales are up 72% in Switzerland this year.

* See the Top 55 All-brands and Top 418 All-models by clicking on the title *

* Check out 45 years worth of Swiss Archived Data here *

After two consecutive years of decline, the Swiss new car market shows encouraging gains in 2015 at +7% to 323.783 registrations, the strongest annual score since 2012. Volkswagen remains the default choice for Swiss car buyers, albeit improving slower than the market at +5% resulting in a reduced 13% share. BMW (+14%) is a strong second but Mercedes is catching up fast at +24%, overtaking Audi (+6%) and Skoda (+7%). Other impressive manufacturers in 2015 include Renault (+26%), Mazda (+32%), Porsche (+36%), Smart (+103%) and Tesla (+214%) making its entrance inside the Top 30 brands in Switzerland.

VW Golf Switzerland 2015. Picture courtesy of autobild.deNo one is contesting the VW Golf’s supremacy. 

In the models charts, the VW Golf is the best-selling car in Switzerland for the 22nd consecutive year despite losing market share at 4.7% with sales up just 6% to 15.288 units, the nameplate’s largest annual volume in Switzerland in 14 years – since the 16.704 units it sold in 2001. The Skoda Octavia is discreetly catching up in 2nd place with deliveries up 13% to 12.228 above the VW Polo (+23%) and Audi A3 (+10%) completing a Top 4 unchanged on 2014. Switzerland remains the most fragmented car market in the world with only three nameplates securing at least 2% market share vs. two in 2014. The Seat Leon (+22%) and VW Passat (+57%) make the Top six best-sellers 100% Volkswagen Group.

BMW 2 Series Active Tourer Switzerland 2015The BMW 2 Series ends 2015 inside the Swiss Top 10.

The most spectacular improvement atop the Swiss charts is the BMW 2 Series shooting up 354% and 96 spots on 2014 to land inside the Top 10 thanks to its Active/Gran Tourer MPV variants. Notice also the Mercedes C-Class up 72% to #7, the Seat Alhambra up 35% to #14 and Mazda2 up 92%. The Suzuki Vitara is the best-selling all-new model for 2015 at #55 and 1.881 sales, followed by the Fiat 500X at #67, Hyundai Tucson at #78, Mazda CX-3 at #85 and VW T6 at #102. In fact 9 of the 10 most popular all-new entrants are SUVs: add the Renault Kadjar, Mercedes GLC, Land Rover Discovery Sport, Subaru Levorg and Mercedes GLE.

Previous month: Switzerland November 2015: Volkswagen Group monopolises Top 6

Previous year: Switzerland Full Year 2014: VW Golf and Skoda Octavia ultra dominant

Two years ago: Switzerland Full Year 2013: VW Golf celebrates 20 years at #1

Full Year 2015 Top 55 All-brands and Top 418 All-models vs. Full Year 2014 figures below.

Full December 2015 Top 30 brands and Top 100 models below.

The rest of this content is for 1 Year members only.
Log In Register

Switzerland November 2015: Volkswagen Group monopolises Top 6

VW T6 Switzerland November 2015The VW T6 is up to #15 in Switzerland this month. 

* See the Top 38 brands and Top 334 All-models by clicking on the title *

After diving into negative territory in October, the Swiss new car market is back to double-digit growth for the 5th time in the past 6 months in November at +11% year-on-year to 26.312 registrations, lifting the year-to-date total to 291.141 units, up 8% on the same period in 2014. The Volkswagen Group monopolises the Top 6 best-sellers (Golf, Octavia, Polo, Passat, Leon, A3), but all of its brands bar Seat (+12%) lose share year-on-year: Volkswagen is up just 5% to hit 14.2% share vs. 12.8% year-to-date, Audi is down 5% to 7.5% share vs. 6.7% so far in 2015, Skoda is down 3% to 5.7% vs. 6.7%. Reversely, BMW is up 37%, Mercedes up 21%, Renault up 29%, Hyundai up 18% and Fiat up 22%. Model-wise, the Suzuki Swift excels at #7, the Audi A4 is back up 14 spots to #10, the Hyundai Tucson is down 4 to a still stunning #11 and the VW T6 is up a further four spots to #15. The Mercedes GLC is up 24 to #27, the Subaru Levorg up 40 to #33 and the Mazda CX-3 up 7 to #37.

Previous month: Switzerland October 2015: Hyundai Tucson leaps up to 6th place

One year ago: Switzerland November 2014: Mercedes GLA back in Top 10

Full November 2015 Top 38 brands and Top 334 All-models below.

The rest of this content is for members only.
Log In Register

Switzerland October 2015: Hyundai Tucson leaps up to 6th place

Hyundai Tucson Switzerland October 2015The Hyundai Tucson is the best-selling non Volkswagen Group model in Switzerland.

* See the Top 40 best-selling brands and Top 336 All-models by clicking on the title *

After four consecutive months of double-digit year-on-year gains, the Swiss new car market falls back into recession in October at -4% to 25.236 registrations, with the year-to-date total still up 8% at 264.829 units. The three flagship brands of the Volkswagen Group account for a large part of this year-on-year drop: both Volkswagen (#1) and Audi (#3) are down 14% while Skoda (#4) is down 8%. Mercedes takes advantage of the situation by climbing to #2 overall with sales up 17% to 1.724. BMW is surprisingly down 12%, Renault is up 22%, Suzuki up 10% and Mazda up 46%.

VW Bus T6 Switzerland October 2015. Picture courtesy autobild.deFirst Swiss Top 20 ranking for the VW T6.

In the models ranking, though embattled VAG monopolises the Top 5 with the VW Golf, Skoda Octavia, VW Polo, Passat and Audi A3 in the lead. The Hyundai Tucson is the hero of the month with a 13 spot-gain on September to a stunning 6th place overall. Notice also the Seat Alhambra up to #8, the Suzuki Swift up to #9, the Ford Kuga up 22 ranks to #10, the VW T6 (6th generation Transporter) up 54 to #19, the Suzuki Vitara up 7 to #28, the Fiat 500X up 31 to #36 and the Volvo XC90 up 48 to #53. Finally, the Peugeot 2008 tumbles down from a record third place last month to #63 in October.

Previous month: Switzerland September 2015: Peugeot 2008 soars to third place

One year ago: Switzerland October 2014: Fiat Panda flies up to 7th position

Full October 2015 Top 40 brands and Top 336 models below.

The rest of this content is for members only.
Log In Register

Switzerland September 2015: Peugeot 2008 soars to third place

Peugeot 2008 Switzerland September 2015. Picture courtesy of LargusPeugeot 2008

* See the Top 35 brands and Top 325 All-models by clicking on the title *

After years of stagnation, the Swiss new car market is on a roll, posting a fourth consecutive month of double-digit gains in September at +10% year-on-year to 24.137 registrations. This lifts the year-to-date total up 9% to 239.594 units. Volkswagen loses market share with sales up just 1% to 2.738, above Mercedes (+20%), Skoda (+8%), BMW (-16%) and Peugeot up a flamboyant 56%. Notice also Opel up 16%, Ford up 19%, Hyundai up 12%, Mazda up 27%, Mitsubishi up 53% and Jeep up 73%. In the models ranking, below the unbeatable VW Golf (4.6% share) and Skoda Octavia (3.9%), the Peugeot 2008 is the surprise of the month, up a whopping 78 ranks on August to simply and brilliantly land on the podium in third position, its best-ever ranking outside of France.

Subaru Levorg Switzerland September 2015. Picture courtesy gmx.chThe Subaru Levorg is already among Switzerland’s 40 most popular nameplates.

The Peugeot 208 also shines: up 41 spots to #4, while the BMW 2 Series posts a fourth consecutive month inside the Swiss Top 10 at #6, the Audi Q5 breaks into the Top 10, the Hyundai Tucson breaks into the Top 20, the Suzuki Vitara is up 7 spots to #35, the Subaru Levorg lands at an outstanding 36th place and the Mazda CX-3 is also up 7 ranks to #37. The Mercedes GLC for its part makes its first appearance in the Swiss sales charts, directly at #44 with 178 sales and the Tesla Model S holds its place inside the Top 50 at #48.

Previous month: Switzerland August 2015: Seat Alhambra on podium

One year ago: Switzerland September 2014: Mercedes GLA up to 7th place!

Full September 2015 Top 35 brands and Top 325 All-models below.

The rest of this content is for members only.
Log In Register

Switzerland August 2015: Seat Alhambra on podium

Seat Alhambra Switzerland August 2015. Picture courtesy autobild.deSeat Alhambra

* See the Top 35 best-selling brands and Top 333 All-models by clicking on the title *

It seems like the Swiss new car market has suddenly started shaking off years of stagnation in the past couple of months: August marks the third consecutive double-digit year-on-year increase at +18% to 23.431 registrations, lifting the year-to-date total to 215.457 units, up 9% on 2014. Volkswagen is the most popular brand in the country as usual, evolving like the market at 12.5% share (+18%). The 3 luxury German carmakers continue their race to the top: Mercedes is up to 2nd place overall thanks to sales up a whopping 42% on August 2014 to 1.925 units, distancing BMW at 1.850 (+31%) with Audi in 4th place at 1.701 (+26%). In ranking order, Renault (+46%), Opel (+32%), Mazda (+71%), Seat (+39%), Subaru (+154%), Porsche (+77%) and Smart (+361%) all take off.

Mazda CX-3 Switzerland August 2015The CX-3 helps Mazda sales up 71% in August in Switzerland.

Model-wise, below the ultra-dominant VW Golf (5.2% share) and Skoda Octavia (3.7%), the Seat Alhambra soars 26 spots on July to brilliantly land on the podium thanks to the facelifted model with 479 sales and 2% share. The VW Polo makes the Top 4 best-sellers 100% Volkswagen Group, with the BMW 2 Series improving further on extremely strong scores in the past two months (#9 in June and #6 in July) to reach an outstanding 5th position with 452 units and 1.9%. Only in Germany (#3) does the 2 Series sell better than in Switzerland. Notice also the Mercedes A-Class up 5 ranks to #9, the Audi Q5 up one to #11 vs. #23 year-to-date, the Mazda CX-5 up 16 to #12, the Opel Mokka up 19 to #16, Hyundai i20 up 58 to #17 and the Subaru XV up 61 to #18.

VW T6 Switzerland August 2015The All-new VW T6 is about to crack the Swiss Top 100.

Among recent launches, the Suzuki Vitara is up 25 spots to #42, the Mazda CX-3 gains a further 5 ranks to #44, the Tesla Model S remains in the Swiss Top 50 for the third consecutive month at #48, the Hyundai Tucson is up 119 spots to #59, the Renault Kadjar down two to #71, the Opel Karl up 10 to #80, VW T6 (new gen Transporter) up 28 to #107, Jaguar XE up 7 to #147 and the Land Rover Discovery Sport up two to #148. We also welcome the Honda HR-V at #250 and the McLaren 675LT at #333 with its first Swiss unit sold this month.

Previous month: Switzerland July 2015: BMW 2 Series and Mercedes GLA in Top 10

One year ago: Switzerland August 2014: Mercedes GLA breaks into Top 10!

Full August 2015 Top 35 brands and Top 333 All-models below.

The rest of this content is for members only.
Log In Register

Switzerland July 2015: BMW 2 Series & Mercedes GLA in Top 10

BMW 2 Series Active Tourer Switzerland July 2015The BMW 2 Series ranks at a world-best 6th place in Switzerland in July.

* See the Top 35 best-selling brands and Top 345 All-models by clicking on the title *

Second consecutive month of double-digit year-on-year gains for the Swiss new car market at +10% in July to 30.228 registrations, lifting the year-to-date total to 192.026 units, up 8% on 2014. Below Volkswagen up 6% to a gigantic 14.2% share, Audi (+22%) and Mercedes (+53%) both gain one spot on June to overtake BMW (+29%) and rank #2 and #3 respectively. Skoda remains 5th above Renault (+56%) while Mazda (+56%), Volvo (+72%), Land Rover (+46%), Smart (+132%) and Jaguar (+166%) all take off. Both the VW Golf at #1 with 5.7% share and the VW Polo at #3 with 3% share are brilliantly one percentage point above their year-to-date average, they sandwich the Skoda Octavia at #2. The Audi A3 at #4 and Seat Leon at #5 make the Swiss July Top 5 identical to the year-to-date ranking and 100% Volkswagen Group, with the Skoda Fabia (#7) and VW Passat (#8) also shining in the Top 10.

Mercedes GLA Switzerland July 2015. Picture courtesy of autobild.deThe Mercedes GLA is among Switzerland’s 10 best-sellers for the 5th time already.

There are two premium heroes this month in Switzerland: the BMW 2 Series improves on an already fantastic June score (#9), gaining a further 3 spots to rank 6th with a stunning 469 sales. This performance has almost everything to do with the success of the Active Tourer – now joined by the Gran Tourer – as the 2 Series Coupe holds a minute portion of the monthly sales figure. This #6 ranking is a world record so far for the 2 Series. To give perspective, the next best-selling BMWs in Switzerland are the 1 Series (#25), 3 Series (#32) and 4 Series (#33). The most popular Mercedes for its part is the GLA crossover, breaking into the Swiss Top 10 for the 5th time already in its 17 month-career at #9 and 423 deliveries. It is followed by the C-Class (#11) and A-Class (#14).

Volvo XC90 Switzerland July 2015. Picture courtesy autoexpress.co.ukThe Volvo XC90 is just about to enter the Swiss Top 50.

Outside the Top 10, notice the Audi Q5 up 30 spots on June to #12, the Volvo XC60 up 17 to #18, Skoda Yeti up 43 to #20, Mazda2 up 30 to #30, the Tesla Model S remaining inside the Top 50 at #46, the Mazda CX-3 breaking into it for the first time at #49 (+30), the Volvo XC90 boosted up 38 ranks to #55 by the new model, the Renault Kadjar up 28 spots to #69, the Renault Espace up 21 to #78 and the Opel Karl up 159 to #90. We welcome the Mercedes GLE directly inside the Swiss Top 100 for its first month of sales in the country (#100), the VW T6 (new generation Transporter) at #135, the Hyundai Tucson at #178, Subaru Levorg at #262 and the Ferrari 488 GTB at #345 with the first unit sold in Switzerland.

Subaru Levorg Switzerland July 2015. Picture courtesy gmx.chSwitzerland is among the first European countries to get the Subaru Levorg.

Previous month: Switzerland June 2015: Seat Alhambra and BMW 2 Series shoot up

One year ago: Switzerland July 2014: Mini Cooper and Ford Kuga in Top 10

Full July 2015 Top 35 brands and Top 345 All-models below.

The rest of this content is for members only.
Log In Register

Switzerland June 2015: Seat Alhambra and BMW 2 Series shoot up

Seat Alhambra Switzerland June 2015The Seat Alhambra is up to #8 in Switzerland this month.

* See the Top 37 best-selling brands and Top 343 All-models by clicking on the title *

New car sales in Switzerland are up a booming 18% year-on-year in June to 33.119 registrations, bringing the year-to-date total to 161.798 units, up 8% on 2014. The Top 4 most popular brands all improve at least as much as the market: Volkswagen is up 23% to 13.1% share, BMW up 18% to 7.3%, Audi up 26% to 7.2% and Mercedes up 23% to 6.5%. Reversely, Skoda is up just 4% to 6.1% and down two spots on May to #5. Further down, Seat is up 58% to #9, Citroen up 22% to #10, Peugeot up 31% to #11, Toyota up 38% to #12, Nissan up 75% to #13, Volvo up 43%, Kia up 50%, Land Rover up 53% and Smart up 118%. The VW Golf remains the most popular nameplate in the country thanks to 1.510 sales and 4.6% share above the Skoda Octavia at 1.147 and 3.5% with the VW Polo, Seat Leon (both at 2.1%) and Audi A3 (1.8%) also very solid.

BMW 2 Series Active Tourer Switzerland June 2015. Picture courtesy of largus.frBMW 2 Series Active Tourer

The VW Passat enjoys a second consecutive month at #6, the Seat Alhambra shoots up 47 spots on May to #8, the BMW 2 Series gains 10 ranks to break into the Swiss Top 10 for the first time and become the brand’s best-seller in Switzerland thanks to the success of the Active Tourer MPV variant. Notice also the Opel Mokka back up 51 spots to #16, the Audi Q3 very robust at #17, the Audi A1 up 12 ranks to #23, the Fiat 500X breaking into the Top 50 for the first time, the Mazda CX-3 jumping 137 spots to #79, the Volvo XC90 up 177 to #93 and the Renault Kadjar up 122 to #93.

Previous month: Switzerland May 2015: Volkswagen Group monopolises Top 8

One year ago: Switzerland June 2014: Mercedes GLA in Top 20 again

Full June 2015 Top 37 brands and Top 343 All-models below.

The rest of this content is for members only.
Log In Register

Switzerland May 2015: Volkswagen Group monopolises Top 8

Seat Leon Swizterland February 2014First Swiss podium ever for the Seat Leon.

* See the Top 343 All-models and Top 37 All-brands below *

The Swiss new car market is up by a vigorous 6% year-on-year in May to 27.422 registrations, bringing the year-to-date total to 128.679 units, up 5% on 2014. In what could well be a first, this month the entire Top 8 best-selling models in Switzerland belong to the Volkswagen Group – the previous record was all Top 7 in February 2012. The VW Golf and Skoda Octavia lead the way as usual and by far with 4.5% and 3.8% share respectively, followed by the Seat Leon up 6 spots on April to lodge its first-ever Swiss podium ranking at #3, the Skoda Fabia up 17 ranks to #4, the Audi A3 down one to #5, VW Passat up one to #6, VW Tiguan down one to #7 and the VW Polo down 5 to #8. Below Volkswagen at 12.7% (+4%), BMW holds onto the 2nd spot in the brands ranking thanks to sales up 21% year-on-year to 2.153, above Skoda (+25%), Audi (+6%) and Mercedes (+7%).

The Renault Espace is up to #70 in Switzerland.

Notice also (going down the ladder) Opel up 22%, Renault up 54%, Peugeot up 21%, Seat up 18%, Nissan up 25%, Mini up 23%, Porsche up 27%, Jeep up 62% and Lexus up 288%. Back to the models ranking, and below the all-VAG Top 8, the Mercedes C-Class is back up 31 spots on April to #10 vs. #6 so far in 2015, the Audi Q3 is up a further two ranks to #13 vs. #31, the BMW 2 Series remains within the Top 20 at #19 vs. #30 year-to-date, the Suzuki Vitara shoots up 63 spots to #30, the BMW i3 up 85 to #41, the Fiat 500X up 53 to #53 and now knocking on the Swiss Top 50’s door and the Renault Espace up 164 spots to #70 thanks to the new generation. We also welcome the Mazda CX-3 at #216, the Jaguar XE at #246 and the Ssangyong Tivoli at #343.

Previous month: Switzerland April 2015: VW Golf reclaims top spot for… one unit

One year ago: Switzerland May 2014: Mercedes GLA just 9 units off Top 10

Full May 2015 Top 343 All-models and Top 37 All-brands below.

The rest of this content is for members only.
Log In Register

Switzerland April 2015: VW Golf reclaims top spot for… one unit

VW Golf Switzerland April 2015. Picture courtesy of autobild.deVW Golf

* See the Top 37 All-brands and Top 344 All-models by clicking on the title *

The Swiss new car market is up 4% year-on-year in April to 28.982 registrations, bringing the year-to-date total to 101.257 units, up 5% on 2014. Below Volkswagen at 12.9% share, BMW leaps to 2nd place both in April (8% share, up 23%) and year-to-date (7.6%, up 17%), distancing Audi (6.7%), Skoda (6%) and Mercedes (5.2%) while Renault is up a whopping 50% on April 2014 to 6th place with 1,367 deliveries, Peugeot is up 21% to #9, Fiat is up 31%, Nissan up 27%, Volvo up 20%, Dacia up 23%, Porsche up 54%, Mini up 78% and Jeep up 88%. After being topped by the Skoda Octavia last month in the year-to-date models ranking, the VW Golf manages to claw back its way into pole position but by the smallest possible margin: one unit! Selling 1.382 units in April brings the Golf’s year-to-date total to 4.432 sales whereas the Octavia’s 1.017 April score lifts its 2015 total to 4.431. The race for #1 in any country in the world this year continues on…

VW Passat Switzerland April 2015. Picture courtesy of largus.frVW Passat

As the most fragmented market in the world, the Swiss models rankings always gets very volatile and this month is no exception. The VW Tiguan is up 6 spots on March to #6, the VW Passat is up 42 ranks to #7, the Ford Kuga up 16 to #11, the Mini Cooper up 11 to #14, the Audi Q3 up 27 to #17, the BMW 2 Series up 13 to #19 and the Dacia Sandero up 61 to #31. Among recent launches, notice the Jeep Renegade breaks into the Top 100 at #77, the Suzuki Vitara is already down 11 spots to #93, Suzuki Celerio up 66 to #105 and the Renault Kadjar makes its very first appearance in the Swiss model ranking at #298 with its first 3 units sold in the country.

Previous month: Switzerland March 2015: Skoda Octavia takes the lead year-to-date

One year ago: Switzerland April 2014: Subaru XV and Toyota Auris shine

Full April 2015 Top 37 All-brands and Top 344 All-models below.

The rest of this content is for members only.
Log In Register

Switzerland March 2015: Skoda Octavia takes the lead year-to-date

Skoda Octavia Switzerland March 2015. Picture courtesy autobild.deThe Skoda Octavia is now the best-selling nameplate in Switzerland for 2015.

* See the Top 37 All-brands and Top 350 All-models by clicking on the title *

Thanks to sales up by a bright 20% year-on-year in March to 31,487 units, the Swiss new car market finishes the first quarter 2015 in positive at +6% to 72,275 deliveries. Once again Volkswagen underperforms (+5%) but stays in the lead at 3,385 sales, followed by Mercedes up a spectacular 50% to 2,546 units, Skoda up 37% to 2,417 and BMW up 33% to 2,230. Notice also Renault up 50% to #7, Citroen up 30% to #9, Hyundai up 28% to #11, Subaru up 62% to #15, Fiat up 47% to #16, Mitsubishi up 104% and Porsche up 110%. In the models ranking, the Volkswagen Group can claim a cannibalistic victory with the Skoda Octavia taking the overall lead year-to-date over the VW Golf thanks to a 2nd month in pole position with 1,519 sales and 4.8% share vs. 1,131 and 3.6% for the Golf. First quarter tallies are 3,414 and 3,050 respectively, so a solid advantage for the Octavia for now.

Mercedes AMG GT Switzerland March 201547 Mercedes AMG GT S found a buyer in Switzerland in March.

The Top 5 best-sellers are unchanged on February and year-to-date, with the VW Polo rounding up the podium at just 2% share, and all 346 other nameplates at 1.6% share or less, Switzerland confirming its title of most fragmented car market in the world. The Mercedes C-Class ranks 4th, the Audi A3 5th, the Renault Clio is up 17 spots on February to #7, the Suzuki Swift up 8 to #9, the Mercedes GLA is extremely robust again at #15, the Opel Corsa is up 20 ranks to #17, the Subaru Forester up 56 to #26, Suzuki SX4 S-Cross up 29 to #30 and the BMW 2 Series up 30 to #32. Further down, the Fiat 500X is up to #52, the Suzuki Vitara lands at #82 with 147 sales and the Mercedes AMG GT S ranks #158 with 47 units sold.

Previous month: Switzerland February 2015: Skoda Octavia one step above VW Golf

One year ago: Switzerland March 2014: Mazda3 up, Mercedes GLA at world-best

Full March 2015 Top 37 All-brands and Top 350 All-models below.

The rest of this content is for members only.
Log In Register