Switzerland August 2017: Mercedes (+16%) threatens VW (-10%) for #1

The Mercedes GLC is up to #4 overall in Switzeland in August. 

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The Swiss new car market is up 5.6% year-on-year in August to 23.160 units, bringing the year-to-date tally back into positive territory at +0.4% to 206.963 registrations. Volkswagen goes against the grain and drops 10% to 10.7% share vs. 11.2% year-to-date and is now threatened by Mercedes, only one percentage point of market share below at 9.7% vs. 8.6% so far in 2016 thanks to deliveries soaring 16% on August 2016. BMW (-6%), Audi (+13%) and Skoda (+19%) round up the Top 5 while Renault (+26%) and Fiat (+38%) post the largest increases in the Top 10. Below, Citroen (+20%), Peugeot (+21%), Suzuki (+34%), Nissan (+39%), Volvo (+42%) and Alfa Romeo (+62%) make themselves noticed.

The Bugatti Chiron makes its first appearance in the Swiss sales charts this month. 

Model-wise, the VW Golf (+11%) manages a fourth consecutive month in pole position at 2.9% share but this is still not enough to reclaim the YTD lead off the Skoda Octavia, down 0.3% to 2.5% this month but adding up to 6.523 units so far this year (-15%) vs. 6.181 (-20%) for the Golf. The VW Tiguan (-10%) climbs back onto the podium but sees its honeymoon period end. Like last month, the hero in August is the Mercedes GLC surging 137% year-on-year to a fantastic 4th place overall and now ranking 7th year-to-date. The Fiat 500 (+58%), Skoda Fabia (+49%) and Audi A3 (+42%) also shine inside the Top 10. Just below, the Skoda Kodiaq is up a stunning 19 spots on its previous record ranking in July to lift it to a very impressive #11. The Mazda2 is up 182% to #12, the Ford Kuga up 56% to #15, the Renault Scenic up 303% to #20 and the BMW 5 Series up 91% to #27. Finally, the first two Bugatti Chiron have found a buyer in Switzerland this month.

Previous month: Switzerland July 2017: Mercedes up 19% in market down 4.6%

One year ago: Switzerland August 2016: Golf and Octavia down, Tiguan up

Full August 2017 Top 50 All-brands and Top 340 All-models below.

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Switzerland July 2017: Mercedes up 19% in market down 4.6%

The Mercedes GLC is up 50% to #11 in Switzerland in July.

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New car sales in Switzerland are down for the 2nd year running in July at -4.6% to 24.885 units, pulling the year-to-date tally into negative territory at -0.2% to 183.803 registrations. Volkswagen is down substantially at -13% but remains in the lead by far at 12.5% share, distancing Mercedes (+19%), BMW (-8%) and Audi (-8%). Skoda (-7%) rounds up the Top 5 above Renault (+14%) while Opel (+6%) and Peugeot (+8%) are the only other Top 10 carmakers in positive. Dacia is down 23% on an exceptionally high July 2016 score and breaks into the Top 10 at #9 vs. #13 YTD. Fiat (+26%), Land Rover (+32%), Alfa Romeo (+174%) and Tesla (+91%) are among the most dynamic further down while Mazda (-24%), Citroen (-24%), Smart (-24%), Honda (-32%), Subaru (-38%), Mitsubishi (-47%) and Kia (-61%) all fall apart. Model-wise, the VW Golf (-26%)manages a third consecutive month in the lead with 3.2% share but 2nd placed Skoda Octavia (-23%) holds onto the YTD top spot at 5.898 units (-16%) vs. 5.447 (-23%) for the Golf. The VW Polo (-7%) and Tiguan (-5%) make the Top 4 100% VW Group, while the Mercedes C-Class is up 27% year-on-year and 10 spots on June to #5 and the Fiat 500 is up 66% and 5 ranks to #6. The Skoda Fabia (+18%), Mercedes GLC (+50%), Mercedes A-Class (+36%), Renault Scenic (+234%), Opel Mokka (+90%) and BMW 5 Series (+106%) also shine in the Top 20.

Previous month: Switzerland June 2017: BMW soars 25% to 2nd place

One year ago: Switzerland July 2016: Dacia superstar

Full July 2017 Top 50 All-brands and Top 335 All-models below.

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Switzerland June 2017: BMW soars 25% to 2nd place

The BMW 2 Series is up to 4th place overall in Switzerland in June. (Active Tourer pictured)

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The Swiss new car market is up 2.1% year-on-year in June to 31.923 registrations, lifting the half-year tally up 0.6% to 158.918 units. Volkswagen goes against the grain with a 3% drop to 11.8% share in June and -9% to 11.1% year-to-date, whereas BMW soars 25% to 9.3% and 2nd place this month, almost two percentage points above Mercedes at 7.4% (+5%) which however remains #2 year-to-date. Skoda (+2%) and Audi (-6%) follow, with Renault (+11%), Seat (+20%), Ford and Toyota (+24%) both posting double-digit gains inside the Top 10. Beyond, Fiat (+27%), Dacia (+34%), Porsche (+23%), Alfa Romeo (+154%) and Tesla (+38%) are among the rare double-digit gainers in the rest of the sales charts.

Ford Kuga sales are up 113% year-on-year in June in Switzerland. 

The VW Golf (-6%) is the best-selling nameplate in the country for the 2nd month running but the Skoda Octavia (-19%) holds onto the YTD top spot with a 534-unit advantage over the Golf. Below, the VW Tiguan (+37%), BMW 2 Series (+21%) and Ford Kuga (+113%) push forward. Notice also the Opel Mokka (+46%), Dacia Sandero (+58%) and BMW 1 Series (+120%) shining inside the Top 10. further down, the BMW 5 Series (+125%), Citroen C3 (+104%), Mercedes E-Class (+168%) and Fiat Tipo (+349%) are the most dynamic in the Top 50. The Skoda Kodiaq (#31) leads recent launches (<12 months) ahead of the Suzuki Ignis (#45), Opel Crossland (#54) new to market and the Alfa Romeo Stelvio (#57).

Previous month: Switzerland May 2017: Mercedes up 36% in market up 9%

One year ago: Switzerland June 2016: Skoda Octavia tops half-year charts

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Switzerland May 2017: Mercedes up 36% in market up 9%

Mercedes sales are up 36% and the GLC is up 101% to #9 in Switzerland. 

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Switzerland is back on BSCB, with March and April 2017 added to this post, the commentary is about May 2017 data. This month the Swiss new car market is up 8.8% year-on-year to 28.411 registrations, meaning the year-to-date tally is back into positive territory at +0.2% to 126.995 units. Market leader Volkswagen drops 1% to 12.4% share, while Mercedes surges 36% to 8.7% and BMW is up 10% to 8%. Skoda (+4%) trails the market growth but Audi gains 15% in a stunning month for premium German brands. Inside the Top 10, Renault (+15%), Peugeot (+25%) and Seat (+36%) while outside Fiat (+31%), Suzuki (+35%), Dacia (+39%) and Mini (+20%) make themselves noticed. Among smaller brands, Alfa Romeo (+183%) and Tesla (+92%) are the most dynamic.

The BMW X1 is up 80% to 6th overall in May.

In the models ranking, the VW Golf snaps the pole position for the first time this year, distancing the year-to-date leader, the Skoda Octavia, by just five units. The VW Tiguan (+30%), Polo (-5%) and Mercedes C-Class (+47%) remain faithful to their YTD order. Below, the BMW X1 soars 80% to rank 5th, the Fiat 500 is up 26% to #7, the Mercedes GLC up 101% to #9 and the Mercedes A Class up 53% to #10, making it three Mercedes in the Top 10 – as many as Volkswagen. Outside the Top 10, The Opel Mokka gains 76% to #11, the  Seat Alhambra is up 44% to #13 and the Dacia Sandero up 41% to #20. The Skoda Kodiaq leads recent launches (<12 months) at #31 ahead of the Audi Q2 at #47, Toyota C-HR at #59 and Suzuki Ignis at #61. The Seat Ateca tumbles down 47 spots to #66 and ranked #10 in March.

Previous post: Switzerland February 2017: Skoda Octavia leads in market up 0.7%

One year ago: Switzerland May 2016: Volkswagen up 2% in market down 5%

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Switzerland February 2017: Skoda Octavia leads in market up 0.7%

The facelift should help the Skoda Octavia return to positive territory in Switzerland. 

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The Swiss new car market edges up a very shy 0.7% year-on-year in February to 22.809 unit, leading to a year-to-date total down 1.4% to 42.260. Market leader Volkswagen (-21%) continues to be under pressure from Mercedes (+26%) at 2.191 sales and 9.6% share vs. 2.035 and 8.9% for Mercedes. BMW (+1%), Skoda (-10%) and Renault (-2%) follow with Opel (+22%), Seat (+33%) and Toyota (+11%) the only other manufacturers to lodge double-digit gains inside the Top 10. Further down, Volvo (+12%), Fiat (+17%), Jeep (+34%), Mini (+39%), Maserati (+43%), Dacia (+88%), Alfa Romeo (+179%) and Tesla (+266%) are some of the carmakers that improve their score drastically over February 2016.

The Seat Ateca climbs to a February world best #12 in Switzerland.

Model-wise, the Skoda Octavia continues to be the market favourite despite a 20% drop and the arrival of the facelift in dealerships. The VW Golf is down an even more depressing 39% whereas the Mercedes C-Class (+53%), VW Tiguan (+138%), Mazda CX-5 (+91%), Mercedes A-Class (+60%) and Opel Mokka (+45%) are the best performers in the Top 12. Among recent launches, the Seat Ateca is up 26 spots on January to a record #12, breaking into the Swiss Top 20 for the first time, the Toyota C-HR is down 10 spots to #33, the Audi Q2 down 7 to #58 and the Alfa Romeo Stelvio makes its very first appearance in a BSCB sales charts at #193 with 19 units registered – we believe – in preparation for the Geneva Auto Show.

Previous month: Switzerland January 2017: VW under pressure from Mercedes

One year ago: Switzerland January-February 2016: Skoda Octavia #1, VW T6 shines

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Switzerland January 2017: VW under pressure from Mercedes

Mercedes is only 98 sales below Volkswagen in January.

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Switzerland is one of the rare European markets to lose ground in January at -4% to 19.451 units. Volkswagen crumbles down 18% to a round 10% share vs. 13.3% over the Full Year 2016 and ends January only 98 sales above Mercedes at 9.5% (-5%), paying the price of an artificially inflated December score when it held 17.3% of the market. BMW (-11%) and Skoda (-8%) complete a fully declining Top 4 but just below, Audi (+30%), Seat (+60%) and Fiat (+36%) try and make up for it. Renault (-26%) suffers the largest decline in the Top 10 while Hyundai (-32%), Citroen (-36%) and Mazda (-36%) are the biggest losers in the Top 20. On a positive note, Porsche (+19%), Land Rover (+22%), Subaru (+33%), Maserati (+111%), Jaguar (+137%) and Alfa Romeo (+178%) all post stellar results.

The T6 is Volkswagen’s best-seller in Switzerland this month, outselling the Golf. 

Model-wise, the Skoda Octavia reclaims the top spot it held year-to-date for 11 months, selling almost double any other nameplate in the country at 790 units and 4.1% share. The VW T6 is the surprise of the month, surging 29 spots on December and 32% year-on-year to land in 2nd place, becoming Volkswagen’s best-seller above the Golf, imploding down 47% to #4 and confirming our reading that forwarded December registrations – typically dealership self-registrations – were behind the nameplate’s sudden, last minute rally to hold onto the annual pole position for the 23rd time. Meanwhile the Mercedes C-Class drops 1% on its January 2016 score but gains 14 spots on last month to #3, the Seat Alhambra is up 99% to #5, the Mercedes GLC up 39% to #6, the VW Tiguan up 186% to #7 and the Dacia Sandero up 37% to #8. Other impressive gainers include the Audi Q5 (+231%), Renault Megane (+170%) and Peugeot 3008 (+354%) while the Toyota C-HR is up 39 ranks on December to soar to #23.

Previous post: Switzerland Full Year 2016: VW Golf snatches last minute 23rd win

One year ago: Switzerland January-February 2016: Skoda Octavia #1, VW T6 shines

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Switzerland Full Year 2016: VW Golf snatches last minute 23rd win

The VW Golf manages a 23rd consecutive annual win Switzerland.

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Consult 45 years worth of Swiss Historical Data here

The Swiss new car market is one of the rare in Europe to lose ground year-on-year in 2016 at -2% to 317.318 units. Volkswagen remains master in command and even improves its market share to 13.3% thanks to deliveries down just 0.2%. BMW (+3%) and Mercedes (+4%) also see their share increase, remaining in 2nd and 3rd place respectively. Skoda (+0.4%) overtakes Audi to take 4th spot while Renault (-4%), Opel (-4%), Ford (-5%) and Peugeot (-17%) holding onto their 2015 ranking. Toyota gains 5% and 4 spots to break into the annual Swiss Top 10 at #10. Mazda (+2%), Dacia (+38%) and Kia (+9%) are the only other brands in positive inside the Top 20. Below, notice Ssangyong (+20%), Alfa Romeo (+21%), Bentley (+40%), Honda (+43%), Rolls-Royce (+48%), Cadillac (+70%), Jaguar (+83%) and Infiniti (+173%) taking off. Tesla gains a more modest 9% to remain among Switzerland’s favourite 30 carmakers.

The Skoda Octavia topped the Swiss YTD charts all the way until November. 

The models ranking is the theatre of a last minute twist: after the Skoda Octavia led the year-to-date charts all year up to end-November, a pumped up December by Volkswagen (up 23% to 17.3% share) allows the VW Golf to remain in the annual pole position for the 23rd consecutive year. Golf vs. Octavia numbers for December: 1.861 vs. 1.155, meaning the Golf is up by an out-of-character 163% just as the Polo gains 268% and the Tiguan 1084%. This is the Golf’s highest monthly tally since December 2013 and points towards particularly aggressive discounts or anticipated fleet deliveries to save its title. Final 2016 tallies are 11.988 for the Golf (-22%) vs 11.721 for the Octavia (-4%). The VW Polo (-10%) completes a podium unchanged on 2015 while the VW Tiguan is boosted up 63% and 5 spots to #4 by the new model – it even ranked #1 in November – making the Top Four 100% Volkswagen Group.

The VW Tiguan is up 63% to #4 and ranked #1 in November.

With only four nameplates managing a market share of at least 2% (vs. three in 2015), the Swiss car market remains the most fragmented in the world. The Mercedes C-Class continues its ascension to the top with deliveries up 6% to #5 ahead of the BMW 2 Series (+12%), VW Touran (+64%) and Audi A3 (-29%). The Skoda Fabia (+7%), VW Passat (-17%) and Seat Leon (-25%) make it an incredible 9 VAG models in the Top 11. Further down the charts, notice the BMW X1 surging 124% to #12, the VW T6 up 239% to #14, the Hyundai Tucson up 129% to #20, the Mercedes GLC up 274% to #22 and the Dacia Sandero up 54% to #30. The Seat Ateca is the most popular all-new entrant at #112 followed by the Jaguar F-Pace at #119, the Fiat Tipo at #129 and the Renault Talisman at #137.

Previous month: Switzerland November 2016: VW Tiguan takes control

Previous year: Switzerland Full Year 2015: VAG Group dominant, Mercedes up to #3

Two years ago: Switzerland Full Year 2014: VW Golf and Skoda Octavia ultra dominant

Full Year 2016 Top 55 All-brands and Top 450 All-models vs. Full Year 2015 figures below.

Full December 2016 Top 50 All-brands and Top 350 All-models below.

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Switzerland November 2016: VW Tiguan takes control

vw-tiguan-switzerland-november-2016-picture-courtesy-largus-frThe VW Tiguan is the best-selling nameplate in Switzerland in November. 

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The Swiss new car market is stable in November with deliveries up just 0.4% year-on-year to 26.414, leading to a year-to-date tally down 3% to 281.993 units. Volkswagen (+2%) and Mercedes (+12%) outpace the market atop the brands ranking while BMW (-10%) and Audi (-1%) underperform just below. Skoda (+14%), Ford (+17%), Toyota (+22%), Volvo (+29%), Mini (+16%) and Kia (+22%) all shine inside the Top 20. Over in the models aisle, the VW Tiguan brilliantly snaps the pole position thanks to the new generation of the model boosting sales up 219% to 1.019. The Skoda Octavia (+16%) ranks 2nd with 946 units while the VW Golf (-29%) struggles at 916 deliveries. This means the Octavia still leads the year-to-date ranking above the Golf (10.566 vs. 10.127) with just one month to go. Keep in mind the Golf has led the annual Swiss rankings for 23 consecutive years. The Mercedes C-Class (+53%), Skoda Fabia (+42%), BMW X1 (+39%), VW Touran (+131%), Mini Cooper (+50%), Mercedes GLC (+37%) and Volvo XC60 (+53%) all post spectacular gains within the Top 20. The Audi Q2 (#71) and Toyota C-HR (#86) both make their first appearances in the Swiss ranking this month.

Previous month: Switzerland October 2016: Skoda Octavia headed towards 23-year first

One year ago: Switzerland November 2015: Volkswagen Group monopolises Top 6

Full November 2016 Top 45 All-brands and Top 340 All-models below.

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Switzerland October 2016: Skoda Octavia headed towards 23 year first

Skoda Octavia Switzerland October 2016The Skoda Octavia could be the first model to beat the VW Golf annually in 23 years. 

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The Swiss new car market slides down 7% year-on-year in October to 23.396 registrations, pulling the year-to-date tally down 3.5% to 255.579 units. Volkswagen falls faster than the market at -8% yet remains imposing at 13.4% market share vs. 7.6% for Mercedes (+3%), 7.2% for BMW (+5%) and 7.1% for Skoda (+1%). Audi (-7%), Fiat (-8%), Opel (-14%), Ford (-22%) and Renault (-29%) struggle in the Top 10 but Seat gains 17% to 7th overall. Notice also Kia (+15%), Mini (+21%), Honda (+36%), Maserati (+38%), Ssangyong (+44%), Alfa Romeo (+57%) and Jaguar (+78%) all posting spectacular double-digit gains. Model-wise, the Skoda Octavia (+0.2%) takes a significant option towards a historical annual win with 950 sales vs. just 751 (-39%) for the VW Golf, Year-to-date, the Octavia leads with 9.620 sales vs. 9.211 for the Golf. Indeed the Golf has held the title of best-selling car in Switzerland for the past 22 consecutive years, ever since 1993 when the Opel Astra topped the charts.

Volvo XC60 Switzerland October 2016. Picture courtesy of largus.frThe Volvo XC60 breaks into the Swiss Top 10 in October. 

The new generation VW Tiguan continues to conquer Swiss hearts with sales up 172% to #3 and 749 sales, just two units below the Golf. The Volkswagen Group manages to monopolise the Top 5 positions with the VW Polo at #4 (-19%) and the Audi A3 at #5 (-3%). The Mercedes C-Class (+32%), Skoda Fabia (+20%), Volvo XC60 (+136%), VW Touran (+87%), BMW X1 (+192%), Mini Cooper (+49%), Audi A4 (+30%) and Mercedes GLC (+47%) also shine inside the Top 20. The Seat Ateca leads recent launches (<12 months) at #30, followed at a distance by the Jaguar F-Pace (#87), Fiat Tipo (#97), Renault Talisman (#99), Alfa Romeo Giulia (#120), Maserati Levante (#131), Kia Niro (#138) and Tesla Model X (#141).

Previous month: Switzerland September 2016: Skoda Octavia reclaims YTD pole position

One year ago: Switzerland October 2015: Hyundai Tucson leaps up to 6th place

Full October 2016 Top 50 All-brands and Top XXX All-models below.

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Switzerland September 2016: Skoda Octavia reclaims YTD pole position

Skoda Octavia Switzerland September 2016Can the Skoda Octavia end 2016 in the Swiss top spot? 

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The Swiss new car market gains 8% year-on-year in September to 26.145 registrations, however the year-to-date tally is still down 3% to 232.183 units. Volkswagen remains master in command with 12.9% share and beats the market with a 24% year-on-year improvement. In fact, 8 of the Top 10 brands outpace the market in September: in order, Mercedes (+14%), BMW (+33%), Skoda (+20%), Opel (+12%), Ford (+19%), Renault (+24%) and Toyota (+24%). Notice also Seat (+28%), Kia (+71%), Mini (+55%), Tesla (+101%) and Jaguar (+101%) all posting robust to spectacular gains. At the other end of the scale, Citroen (-23%), Hyundai (-25%), Suzuki (-25%), Nissan (-32%) and Peugeot (-45%) all struggle.

vw-tiguan-seat-ateca-switzerland-september-2016-picture-courtesy-autobild-esThe VW Tiguan is up 257% to #2 while the Seat Ateca jumps to #37. 

Model-wise, the Skoda Octavia (+7%) reclaims the year-to-date pole position off the VW Golf (-34%) thanks to 1.003 sales this month vs. just 730 for the Golf down to #3. 2016 tallies add up to 8.670 (-10%) for the clavier vs. 8.460 (-24%) for the Golf. If the Octavia was to hold on to its advantage until the end of the year, this would have the effect of a large earthquake in Swiss car sales, as the Golf has held the title of best-selling car in Switzerland for the past 22 consecutive years. The last time the VW Golf did not end the year at #1 in Switzerland was in 1993 when the Opel Astra toped the charts… The new generation VW Tiguan, up 257% on the previous model to #2 overall in September may be partly responsible for this month’s paltry Golf performance.

renault-talisman-switzerland-september-2016-picture-courtesy-autobild-deFirst Top 100 ranking for the Renault Talisman in Switzerland. 

Other great gainers atop the models charts include the VW Polo (+53%), Mercedes C Class (+33%), Fiat 500 (+29%), VW Touran (+305%), Opel Mokka (+51%), Audi A3 (+58%), Ford Kuga (+79%), Mercedes GLC (+81%) and Toyota RAV4 (+211%). The Seat Ateca soars 83 spots on August to #37, the Tesla Model X is up 115 to #54, the Renault Talisman breaks into the Swiss Top 100 for the first time at #98, the Alfa Romeo Giulia is up 20 to #113, the Kia Niro lands directly at #118 and the Cadillac XT5 at #217.

Previous month: Switzerland August 2016: Golf and Octavia down, Tiguan up

One year ago: Switzerland September 2015: Peugeot 2008 soars to third place

Full September 2016 Top 45 All-brands and Top 335 All-models below.

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