Switzerland June 2016: Skoda Octavia tops half-year charts

Skoda Octavia Switzerland June 2016The Skoda Octavia outsells the VW Golf halfway through 2016. 

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It’s a fourth consecutive month of year-on-year decline for new car sales in Switzerland, down 6% in June to 31.259 registrations and pulling the H1 2016 total down 2% to 158.037 units. Volkswagen plunges faster than the market at -10% but remains solid leader at 12.6% share vs. 7.6% for BMW (-2%) and 7.2^ for Mercedes (+5%), its direct followers. Ford stumbles down 18%, Peugeot is down 19%, Toyota down 20%, Audi and Citroen down 25%, Seat down 29% and Nissan down 43% but Dacia gains 23%, Hyundai 29%, Mazda 42%, Mitsubishi 55%, Jaguar 62%, Subaru 63%, Honda 141% and Infiniti 320%.

Opel Astra Switzerland June 2016. Picture courtesy autobild.deThe Opel Astra is up 117% to third position in June. 

Model-wise, the VW Golf remains on top but drops 22% to 1.178 sales, just 37 above the Skoda Octavia (-1%), the leader year-to-date. The Opel Astra is up 117% to #3, the Renault Megane up 137% to #7 and the BMW X1 up 139% to #23. Among recent launches, the VW T6 edges up 4 spots on May to #11, the Subaru Levorg is up 54 to #27, the Mercedes GLC up 11 to #29, Mazda CX-3 up 12 to #42, Suzuki Baleno up 54 to #109, Renault Talisman up 61 to #111 and Jaguar F-Pace up 11 to #112. This month we welcome the Alfa Romeo Giulia (#165), Maserati Levante (#217), Volvo S90 (#242), Fiat 124 Spider (#246) and Citroen E-Mehari (#270) in the Swiss charts.

Previous month: Switzerland May 2016: Volkswagen up 5% in market down 2%

One year ago: Switzerland June 2015: Seat Alhambra and BMW 2 Series shoot up

Full June 2016 Top 40 brands and Top 340 All-models below.

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Switzerland May 2016: Volkswagen up 2% in market down 5%

VW Tiguan Switzerland May 2016Volkswagen goes agains the grain with a 2% gain, partly thanks to the new Tiguan. 

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Another month in negative for Switzerland, with new car sales down 5% year-on-year in May to 26.123 units, dragging the year-to-date tally down 1.5% to 126.778 deliveries. Volkswagen manages to gain ground at +2% to post a solid 13.5% market share vs. 12.2% so far in 2016, and is followed as per the year-to-date ranking by BMW (-4%), Mercedes (+2%), Skoda (-14%) and Audi (-19%). Ford (+9%) and Opel (-18%) overtake Renault (-27%) to rank 6th and 7th respectively, while Hyundai (+31%) delivers the largest year-on-year improvement inside the Top 20. Mazda (+19%), Volvo (+23%), Dacia (+16%), Mini (+17%), Kia (+19%) and Honda (+80%) also frankly beat the market just as Jaguar gains 144%, boosted by the XE and F-Pace.

The VW Golf reclaims the pole position in the models ranking but its thin advantage over the Skoda Octavia (19 sales) doesn’t allow it to return to #1 year-to-date as well: the Octavia still leads after five months with 4.978 units vs. 4.811. The VW Polo (+44%) is faithful to the 3rd place it also holds YTD while the VW Tiguan is up 81 spots on April to #4 thanks to the new generation. The Mini Cooper is up 43% to #5, the BMW 2 Series up 31% to #6, the Hyundai Tucson up to a brilliant 9th spot, the Seat Alhambra up 61% to #18 and the BMW X1 up 115% to #19.

Previous month: Switzerland April 2016: Skoda Octavia dominant, BMW X1 in Top 10

One year ago: Switzerland May 2015: Volkswagen Group monopolises Top 8

Full May 2016 Top 40 brands and Top 330 All-models below.

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Switzerland April 2016: Skoda Octavia dominant, BMW X1 in Top 10

BMW X1 Switzerland April 2016The BMW X1 ranks 8th overall in Switzerland in April. 

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The Swiss new car market is stuck in negative territory in April at -1% year-on-year to 28.698 registrations, leading to a year-to-date total down 0.6% to 100.655 units. Volkswagen keeps the lead of the brands charts despite sales down a harsh 11% to 3.348 and 11.7% share, distancing BMW at 8.2% (+2%), Mercedes up a flamboyant 49% to 2.263 and 7.9% but losing the #2 YTD ranking to BMW, Skoda up 15% to 2.012 and Audi down 10% to 1.737. Further down, notice Renault up 10%, Mazda up 30%, Seat up 9%, Subaru up 36%, Honda up 100% and Jaguar up 85%. Model-wise, the Skoda Octavia manages to hold the VW Golf at bay both in April (1.252 vs. 1.172) and year-to-date (3.960 vs. 3.774), the BMW 2 Series is up 28% to #6, the Mercedes C-Class up 89% to #7, BMW X1 up 107% to #8 and Seat Alhambra up 133% to #11. Further down, notice the Subaru Levorg up 29 ranks on March to #34, the Mercedes SLC landing at #139, the Jaguar F-Pace at #180 and the Suzuki Baleno at #224.

Previous month: Switzerland March 2016: VW Group monopolises Top 7

One year ago: Switzerland April 2015: VW Golf reclaims top spot for… one unit

Full April 2016 Top 40 brands and Top 335 All-models below.

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Switzerland March 2016: VW Group monopolises Top 7

Skoda Octavia Switzerland March 2016#2 in March, the Skoda Octavia remains #1 year-to-date in Switzerland. 

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Switzerland is one of only a handful of European markets to lose ground year-on-year in March at -8% to 29.099 registrations, pulling the year-to-date total down to negative territory at -0.4% to 71.957 units. Volkswagen (+2%) goes against grain with a positive result at 11.9% share, distancing BMW (-3%), Mercedes (-16%) and Skoda (-22%) with Audi (-7%) rounding up the Top 5. Below, Opel (+18%), Toyota (+32%) and Mazda (+31%) all improve frankly, as do Dacia at #21 (+20%), Land Rover at #24 (+27%), Infiniti at #30 (+509%) and Jaguar at #31 (+187%). Model-wise, the VW Golf outsells the Skoda Octavia by just 18 units in March, not enough to reclaim the #1 year-to-date position with the Octavia still in the lead so far in 2016 at 2.708 sales vs. 2.602 thanks to a very strong January score. With the Touran at #3, the Polo at #4 and the Passat at #5, Volkswagen places four nameplates in the Top 5, with the Audi A3 at #6 and VW T6 at #7 the VW Group monopolises the Top 7 and with the Skoda Fabia at #9 and Seat Leon at #10 it places an incredible 9 nameplates inside the Swiss Top 10. Among recent launches, the Hyundai Tucson (#16), Mazda CX-3 (#18) and Mercedes GLC (#26) stand out.

Previous post: Switzerland January-February 2016: Skoda Octavia #1, VW T6 shines

One year ago: Switzerland March 2015: Skoda Octavia takes the lead year-to-date

Full March 2016 Top 38 brands and Top 340 All-models below.

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Switzerland January-February 2016: Skoda Octavia #1, VW T6 shines

VW T6 Switzerland February 2016The VW T6 is up to #4 overall in Switzerland in February.

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Today we update two months at once for Switzerland. In January, the Swiss new car market is up 10% year-on-year to 20.205 registrations, but Volkswagen drops 8% to 2.363 sales and 11.7%. It is followed by Mercedes (+36%), BMW (+11%) and Skoda (+40%) with Renault rounding up the Top 5 (+16%). Audi is up 9% but drop from #2 in December to #6 this month. Notice also Hyundai up 51%, Volvo up 50%, Fiat up 48%, Suzuki up 41% and Honda up 111%. The Skoda Octavia brilliantly takes control of the models ranking with 833 sales and 4.1% share vs. 707 and 3.5% for the VW Golf. The Mercedes C-Class jumps to #3, the Renault Clio is up to #5, the VW T6 (new generation Transporter) surges up to #6, the BMW X3 is up to #9, the Hyundai Tucson up to #13, the Mercedes GLC up to #15, Suzuki Vitara up to #17, Mercedes GLE up to #20, Volvo XC90 leaps to #30 and the Tesla Model S is inside the Top 50, confirming the posh tastes of the Swiss customer.

BMW X1 Switzerland February 2016The BMW X1 is inside the Swiss Top 10 in February.

In February, Swiss new car sales drastically slow down their growth at +1% to 22.653 units, bringing the year-to-date total to 42.858 sales, up 5% on the same period in 2015. This time Volkswagen beats the market at +8% and sees its two-month total almost match last year’s at 5.128 sales vs. 5.136 for a 12% share. BMW is up 12% to climb #2 overall, Skoda is down 12% at #3, Mercedes down 8% at #4 but Renault gains 26% in 5th position. Ford (+20%), Land Rover (+54%) and Smart (+54%) also shine. The VW Golf reclaims the #1 spot off the Skoda Octavia for just two units but remains #2 year-to-date, the VW T6 improves further to #4 overall and the VAG Group monopolies the Top 5 with the Polo (#3) and Passat (#5). The BMW X1 replaces the X3 inside the Swiss Top 10 (#10), the Hyundai Tucson is up two spots on January to #11 and the Land Rover Discovery Sport up a gigantic 80 ranks to #15.

Previous post: Switzerland Full Year 2015: VAG Group dominant, Mercedes up to #3

One year ago (Jan): Switzerland January 2015: Mazda CX-5 and Mazda2 take off

One year ago (Feb): Switzerland February 2015: Skoda Octavia one step above VW Golf

Full January and February 2016 Top 40 All-brands and Top 325 All-models below.

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Switzerland Full Year 2015: VAG Group dominant, Mercedes up to #3

Mercedes C Class Switzerland 2015. Picture courtesy of autobild.deMercedes C-Class sales are up 72% in Switzerland this year.

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* Check out 45 years worth of Swiss Archived Data here *

After two consecutive years of decline, the Swiss new car market shows encouraging gains in 2015 at +7% to 323.783 registrations, the strongest annual score since 2012. Volkswagen remains the default choice for Swiss car buyers, albeit improving slower than the market at +5% resulting in a reduced 13% share. BMW (+14%) is a strong second but Mercedes is catching up fast at +24%, overtaking Audi (+6%) and Skoda (+7%). Other impressive manufacturers in 2015 include Renault (+26%), Mazda (+32%), Porsche (+36%), Smart (+103%) and Tesla (+214%) making its entrance inside the Top 30 brands in Switzerland.

VW Golf Switzerland 2015. Picture courtesy of autobild.deNo one is contesting the VW Golf’s supremacy. 

In the models charts, the VW Golf is the best-selling car in Switzerland for the 22nd consecutive year despite losing market share at 4.7% with sales up just 6% to 15.288 units, the nameplate’s largest annual volume in Switzerland in 14 years – since the 16.704 units it sold in 2001. The Skoda Octavia is discreetly catching up in 2nd place with deliveries up 13% to 12.228 above the VW Polo (+23%) and Audi A3 (+10%) completing a Top 4 unchanged on 2014. Switzerland remains the most fragmented car market in the world with only three nameplates securing at least 2% market share vs. two in 2014. The Seat Leon (+22%) and VW Passat (+57%) make the Top six best-sellers 100% Volkswagen Group.

BMW 2 Series Active Tourer Switzerland 2015The BMW 2 Series ends 2015 inside the Swiss Top 10.

The most spectacular improvement atop the Swiss charts is the BMW 2 Series shooting up 354% and 96 spots on 2014 to land inside the Top 10 thanks to its Active/Gran Tourer MPV variants. Notice also the Mercedes C-Class up 72% to #7, the Seat Alhambra up 35% to #14 and Mazda2 up 92%. The Suzuki Vitara is the best-selling all-new model for 2015 at #55 and 1.881 sales, followed by the Fiat 500X at #67, Hyundai Tucson at #78, Mazda CX-3 at #85 and VW T6 at #102. In fact 9 of the 10 most popular all-new entrants are SUVs: add the Renault Kadjar, Mercedes GLC, Land Rover Discovery Sport, Subaru Levorg and Mercedes GLE.

Previous month: Switzerland November 2015: Volkswagen Group monopolises Top 6

Previous year: Switzerland Full Year 2014: VW Golf and Skoda Octavia ultra dominant

Two years ago: Switzerland Full Year 2013: VW Golf celebrates 20 years at #1

Full Year 2015 Top 55 All-brands and Top 418 All-models vs. Full Year 2014 figures below.

Full December 2015 Top 30 brands and Top 100 models below.

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Switzerland November 2015: Volkswagen Group monopolises Top 6

VW T6 Switzerland November 2015The VW T6 is up to #15 in Switzerland this month. 

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After diving into negative territory in October, the Swiss new car market is back to double-digit growth for the 5th time in the past 6 months in November at +11% year-on-year to 26.312 registrations, lifting the year-to-date total to 291.141 units, up 8% on the same period in 2014. The Volkswagen Group monopolises the Top 6 best-sellers (Golf, Octavia, Polo, Passat, Leon, A3), but all of its brands bar Seat (+12%) lose share year-on-year: Volkswagen is up just 5% to hit 14.2% share vs. 12.8% year-to-date, Audi is down 5% to 7.5% share vs. 6.7% so far in 2015, Skoda is down 3% to 5.7% vs. 6.7%. Reversely, BMW is up 37%, Mercedes up 21%, Renault up 29%, Hyundai up 18% and Fiat up 22%. Model-wise, the Suzuki Swift excels at #7, the Audi A4 is back up 14 spots to #10, the Hyundai Tucson is down 4 to a still stunning #11 and the VW T6 is up a further four spots to #15. The Mercedes GLC is up 24 to #27, the Subaru Levorg up 40 to #33 and the Mazda CX-3 up 7 to #37.

Previous month: Switzerland October 2015: Hyundai Tucson leaps up to 6th place

One year ago: Switzerland November 2014: Mercedes GLA back in Top 10

Full November 2015 Top 38 brands and Top 334 All-models below.

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Switzerland October 2015: Hyundai Tucson leaps up to 6th place

Hyundai Tucson Switzerland October 2015The Hyundai Tucson is the best-selling non Volkswagen Group model in Switzerland.

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After four consecutive months of double-digit year-on-year gains, the Swiss new car market falls back into recession in October at -4% to 25.236 registrations, with the year-to-date total still up 8% at 264.829 units. The three flagship brands of the Volkswagen Group account for a large part of this year-on-year drop: both Volkswagen (#1) and Audi (#3) are down 14% while Skoda (#4) is down 8%. Mercedes takes advantage of the situation by climbing to #2 overall with sales up 17% to 1.724. BMW is surprisingly down 12%, Renault is up 22%, Suzuki up 10% and Mazda up 46%.

VW Bus T6 Switzerland October 2015. Picture courtesy autobild.deFirst Swiss Top 20 ranking for the VW T6.

In the models ranking, though embattled VAG monopolises the Top 5 with the VW Golf, Skoda Octavia, VW Polo, Passat and Audi A3 in the lead. The Hyundai Tucson is the hero of the month with a 13 spot-gain on September to a stunning 6th place overall. Notice also the Seat Alhambra up to #8, the Suzuki Swift up to #9, the Ford Kuga up 22 ranks to #10, the VW T6 (6th generation Transporter) up 54 to #19, the Suzuki Vitara up 7 to #28, the Fiat 500X up 31 to #36 and the Volvo XC90 up 48 to #53. Finally, the Peugeot 2008 tumbles down from a record third place last month to #63 in October.

Previous month: Switzerland September 2015: Peugeot 2008 soars to third place

One year ago: Switzerland October 2014: Fiat Panda flies up to 7th position

Full October 2015 Top 40 brands and Top 336 models below.

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Switzerland September 2015: Peugeot 2008 soars to third place

Peugeot 2008 Switzerland September 2015. Picture courtesy of LargusPeugeot 2008

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After years of stagnation, the Swiss new car market is on a roll, posting a fourth consecutive month of double-digit gains in September at +10% year-on-year to 24.137 registrations. This lifts the year-to-date total up 9% to 239.594 units. Volkswagen loses market share with sales up just 1% to 2.738, above Mercedes (+20%), Skoda (+8%), BMW (-16%) and Peugeot up a flamboyant 56%. Notice also Opel up 16%, Ford up 19%, Hyundai up 12%, Mazda up 27%, Mitsubishi up 53% and Jeep up 73%. In the models ranking, below the unbeatable VW Golf (4.6% share) and Skoda Octavia (3.9%), the Peugeot 2008 is the surprise of the month, up a whopping 78 ranks on August to simply and brilliantly land on the podium in third position, its best-ever ranking outside of France.

Subaru Levorg Switzerland September 2015. Picture courtesy gmx.chThe Subaru Levorg is already among Switzerland’s 40 most popular nameplates.

The Peugeot 208 also shines: up 41 spots to #4, while the BMW 2 Series posts a fourth consecutive month inside the Swiss Top 10 at #6, the Audi Q5 breaks into the Top 10, the Hyundai Tucson breaks into the Top 20, the Suzuki Vitara is up 7 spots to #35, the Subaru Levorg lands at an outstanding 36th place and the Mazda CX-3 is also up 7 ranks to #37. The Mercedes GLC for its part makes its first appearance in the Swiss sales charts, directly at #44 with 178 sales and the Tesla Model S holds its place inside the Top 50 at #48.

Previous month: Switzerland August 2015: Seat Alhambra on podium

One year ago: Switzerland September 2014: Mercedes GLA up to 7th place!

Full September 2015 Top 35 brands and Top 325 All-models below.

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Switzerland August 2015: Seat Alhambra on podium

Seat Alhambra Switzerland August 2015. Picture courtesy autobild.deSeat Alhambra

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It seems like the Swiss new car market has suddenly started shaking off years of stagnation in the past couple of months: August marks the third consecutive double-digit year-on-year increase at +18% to 23.431 registrations, lifting the year-to-date total to 215.457 units, up 9% on 2014. Volkswagen is the most popular brand in the country as usual, evolving like the market at 12.5% share (+18%). The 3 luxury German carmakers continue their race to the top: Mercedes is up to 2nd place overall thanks to sales up a whopping 42% on August 2014 to 1.925 units, distancing BMW at 1.850 (+31%) with Audi in 4th place at 1.701 (+26%). In ranking order, Renault (+46%), Opel (+32%), Mazda (+71%), Seat (+39%), Subaru (+154%), Porsche (+77%) and Smart (+361%) all take off.

Mazda CX-3 Switzerland August 2015The CX-3 helps Mazda sales up 71% in August in Switzerland.

Model-wise, below the ultra-dominant VW Golf (5.2% share) and Skoda Octavia (3.7%), the Seat Alhambra soars 26 spots on July to brilliantly land on the podium thanks to the facelifted model with 479 sales and 2% share. The VW Polo makes the Top 4 best-sellers 100% Volkswagen Group, with the BMW 2 Series improving further on extremely strong scores in the past two months (#9 in June and #6 in July) to reach an outstanding 5th position with 452 units and 1.9%. Only in Germany (#3) does the 2 Series sell better than in Switzerland. Notice also the Mercedes A-Class up 5 ranks to #9, the Audi Q5 up one to #11 vs. #23 year-to-date, the Mazda CX-5 up 16 to #12, the Opel Mokka up 19 to #16, Hyundai i20 up 58 to #17 and the Subaru XV up 61 to #18.

VW T6 Switzerland August 2015The All-new VW T6 is about to crack the Swiss Top 100.

Among recent launches, the Suzuki Vitara is up 25 spots to #42, the Mazda CX-3 gains a further 5 ranks to #44, the Tesla Model S remains in the Swiss Top 50 for the third consecutive month at #48, the Hyundai Tucson is up 119 spots to #59, the Renault Kadjar down two to #71, the Opel Karl up 10 to #80, VW T6 (new gen Transporter) up 28 to #107, Jaguar XE up 7 to #147 and the Land Rover Discovery Sport up two to #148. We also welcome the Honda HR-V at #250 and the McLaren 675LT at #333 with its first Swiss unit sold this month.

Previous month: Switzerland July 2015: BMW 2 Series and Mercedes GLA in Top 10

One year ago: Switzerland August 2014: Mercedes GLA breaks into Top 10!

Full August 2015 Top 35 brands and Top 333 All-models below.

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