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Switzerland March 2015: Skoda Octavia takes the lead year-to-date

April 14th, 2015 No comments

Skoda Octavia Switzerland March 2015. Picture courtesy autobild.deThe Skoda Octavia is now the best-selling nameplate in Switzerland for 2015.

* See the Top 37 All-brands and Top 350 All-models by clicking on the title *

Thanks to sales up by a bright 20% year-on-year in March to 31,487 units, the Swiss new car market finishes the first quarter 2015 in positive at +6% to 72,275 deliveries. Once again Volkswagen underperforms (+5%) but stays in the lead at 3,385 sales, followed by Mercedes up a spectacular 50% to 2,546 units, Skoda up 37% to 2,417 and BMW up 33% to 2,230. Notice also Renault up 50% to #7, Citroen up 30% to #9, Hyundai up 28% to #11, Subaru up 62% to #15, Fiat up 47% to #16, Mitsubishi up 104% and Porsche up 110%. In the models ranking, the Volkswagen Group can claim a cannibalistic victory with the Skoda Octavia taking the overall lead year-to-date over the VW Golf thanks to a 2nd month in pole position with 1,519 sales and 4.8% share vs. 1,131 and 3.6% for the Golf. First quarter tallies are 3,414 and 3,050 respectively, so a solid advantage for the Octavia for now.

Mercedes AMG GT Switzerland March 201547 Mercedes AMG GT S found a buyer in Switzerland in March.

The Top 5 best-sellers are unchanged on February and year-to-date, with the VW Polo rounding up the podium at just 2% share, and all 346 other nameplates at 1.6% share or less, Switzerland confirming its title of most fragmented car market in the world. The Mercedes C-Class ranks 4th, the Audi A3 5th, the Renault Clio is up 17 spots on February to #7, the Suzuki Swift up 8 to #9, the Mercedes GLA is extremely robust again at #15, the Opel Corsa is up 20 ranks to #17, the Subaru Forester up 56 to #26, Suzuki SX4 S-Cross up 29 to #30 and the BMW 2 Series up 30 to #32. Further down, the Fiat 500X is up to #52, the Suzuki Vitara lands at #82 with 147 sales and the Mercedes AMG GT S ranks #158 with 47 units sold.

Previous month: Switzerland February 2015: Skoda Octavia one step above VW Golf

One year ago: Switzerland March 2014: Mazda3 up, Mercedes GLA at world-best

Full March 2015 Top 37 All-brands and Top 350 All-models below.

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Categories: Switzerland

Switzerland February 2015: Skoda Octavia one step above VW Golf

March 12th, 2015 No comments

Skoda Octavia Switzerland February 2015. Picture courtesy caradvice.com.auThe Skoda Octavia now threatens the VW Golf for #1 year-to-date.

* See the Top 37 All-brands and Top 327 All-models by clicking on the title *

New car sales in Switzerland are recovering: up 2% year-on-year in February to 22,388 registrations, however after a 9% drop in January, year-to-date sales are still in negative at -3% and 40,788 deliveries. Below Volkswagen down 4%, Skoda takes off with sales up 32% to 8.4% share, and manages to place the Octavia in a clear pole position this month with 1,201 sales and 5.4% share, one percentage point above perennial leader the VW Golf at 990 units and 4.4%. This is the first time since January 2014 that the Octavia outsells the Golf and places #1, and its February score puts the Octavia only 24 units below the Golf year-to-date. We could be headed towards a tight race to the top in Switzerland this year.

Mercedes C Class Switzerland February 2015. Picture courtesy of largus.frThe Mercedes C-Class is up to #4 in Switzerland this month.

Other manufacturers frankly outperforming the market this month in Switzerland include Mercedes up 48% on a year ago, Citroen up 31%, Mitsubishi up 48%, Mini up 60%, Porsche up 130% and Smart up 38%. Back to the models ranking to salute the Mercedes C-Class up to #4 vs. #34 in 2014, the Mercedes GLA back inside the Top 10 for the 4th time at #8, the Hyundai i20 up 26 spots on January to #9, the Skoda Fabia up 65 to #14, Opel Mokka up to #16, Citroen C3 up 46 to #19, Renault Captur up 8 to #25 and the Porsche Macan placing inside the Swiss Top 40 for the 2nd time at #40.

Previous month: Switzerland January 2015: Mazda CX-5 and Mazda2 take off

One year ago: Switzerland February 2014: Seat Leon shoots up to 5th place

Full February 2015 Top 37 All-brands and Top 327 All-models below.

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Categories: Switzerland

Switzerland January 2015: Mazda CX-5 and Mazda2 take off

February 14th, 2015 No comments

Mazda2 Switzerland January 2015. Picture courtesy autobild.deThe new generation propels the Mazda2 up to #8 in Switzerland this month.

* See the Top 35 brands and Top 328 All-models by clicking on the title *

Amidst the stock market turmoil created by the sudden increase in value of the swiss franc against the euro (+23% on January 15 alone) and US dollar (+21%), and key interest rates now frankly in negative (-0.75%) meaning investors need to pay a fee to keep their funds in a Swiss account, the Swiss new car market doesn’t do well at all at the start on 2015: down another 9% year-on-year in January to just 18,400 registrations. Volkswagen delivers an outstanding 14% increase to capture 14% of the market, while both BMW (-1%) and Mercedes (+13%) rank on the podium, dislodging Audi down 21% to #7. Notice Renault up 18%, Mazda up 10%, Ford up 27%, Nissan up 13% and Porsche up 99%.

BMW X3 Switzerland January 2015. Picture courtesy autobild.deThe BMW X3 is up to a record Swiss #7 in January.

For the first time on BSCB and from this month onwards I give you an all-models ranking for Switzerland, always very volatile due to its extreme fragmentation: only 3 nameplates manage to capture more than 2% market share: the VW Golf (5%), Skoda Octavia (3.8%) and VW Polo (2.4%). Below, the Mercedes C-Class shoots up 17 spots on December to #4, the Mazda CX-5 is up a monumental 49 ranks to beat its all-time ranking record at #5 (previous best: #6 one year ago), the BMW X3 is up 34 spots to an all-time high #7 (previous best: #8 also a year ago) but the Mazda2 trumps them all: up 101 ranks thanks to the new generation to a record #8 with 233 sales and 1.3% share.

Previous post: Switzerland Full Year 2014: VW Golf and Skoda Octavia ultra dominant

One year ago: Switzerland January 2014: Mazda CX-5, BMW X3 & Opel Mokka break records

Full January 2015 Top 35 brands and Top 328 All-models below.

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Categories: Switzerland

Switzerland Full Year 2014: Golf and Octavia ultra dominant

January 17th, 2015 No comments

Skoda Octavia VW Golf Switzerland 2014. Picture courtesy autoexpress.co.ukThe only two nameplates above 2% share in Switzerland: VW Golf & Skoda Octavia.

* See the Top 35 best-selling brands and Top 435 All-models by clicking on the title *

Back in 2012 when the whole of Europe was in recession, Switzerland was one of only a handful of market to gain ground year-on-year, even reaching its 2nd best-ever annual score below 1989. Since then, just as Europe slowly turned the corner, Swiss new car sales haven’t stopped skidding: down 6% in 2013 and down another 2% in 2014 to 301,942 registrations. No surprises atop the brands ranking: Volkswagen holds onto the lead with 13.3% share, but BMW (+4%) passes Audi (-1%) to rank #2 overall with 21,144 sales and 7%. This despite an extravagant month of December by Audi, placing no less than 5 models inside the Top 11: the A3 (#6), A1 (#7), Q5 (#9), Q3 (#10) and A4 (#11). The VAG Group placed 11 models in the Top 12 that month. Meanwhile Skoda (+9%) and Mercedes (+10%) keep their positions despite frank progressions, Kia is up 23%, Porsche up 26%, Lexus up 30%, Jeep up 56% and Maserati up 285%.

Audi A3 Switzerland 2014. Picture courtesy of L'ArgusThe Audi A3 is up 18% to 4th place in Switzerland this year.

For the first time on BSCB I give you the complete Top 435 All-models ranking for 2014.

The VW Golf is the most popular nameplate in Swizerland for the 21st straight year, even improving its market share to 4.8% thanks to the 7th generation now in full flight: up 7% to 14,366 sales, its highest annual volume in 13 years – since 2001 when it sold 16,704 units. The Skoda Octavia, also helped by the new model, does even better at +8% to 10,847 units and 3.6% but never dislodged the Golf in any monthly ranking this year. Switzerland confirms it is most fragmented car market in the world, with all other nameplates below 2% market share…

Seat Leon Switzerland 2014. Picture courtesy of largus.frSeat Leon sales are up 47% in Switzerland this year.

The VW Polo completes a podium unchanged on 2013, and with the Audi A3 up two spots to #4 and the VW Tiguan staying at #5, the VAG Group monopolises the Top 5 in 2014, knocking the BMW 3 Series down to #6. At #7, the Seat Leon wins the ‘most improved’ title in the Top 30 with sales up a fantastic 47% to 4,002. Notice also the Fiat 500 up 14 spots to #12, Ford Kuga up 9 to #13, Suzuki Swift up 11 to #14, Hyundai i20 up 17 to #15, Audi Q5 up 22 to #22 and the Peugeot 308 up 29 to #32.

Mercedes GLA Switzerland 2014. Picture courtesy of autobild.deSwitzerland is the first country where the Mercedes GLA ranked inside the monthly Top 10.

The Mercedes GLA is by far the best-selling all-new model of 2014 in Switzerland, even breaking into its first monthly Top 10 in the world in AugustSeptember and November. The Porsche Macan manages to instantly become the brand’s best-seller in the country at #88 with 1,216 sales, with the BMW 2 Series (#106), Citroen C4 Cactus (#120), Ford Connect (#125), BMW X4 (#133) and Peugeot 108 (#135) also successful. It’s worth also mentioning the brilliant first full year of the BMW 4 Series directly inside the Swiss Top 50 at #50 with 2,063 units.

Mercedes AMG GT S Switzerland 20143 Mercedes AMG GT S found a buyer in Switzerland in 2014.

Wealthy country means super cars galore towards the bottom of the ranking: the BMW i8 lands directly at #286 with 64 units sold, the Mercedes SLS AMG is up 5% to 55 sales, the Rolls-Royce Wraith secured 34 customers, 31 Ferrari LaFerrari found a buyer, 25 Lamborghini Hurácan, 22 McLaren 650S, 15 Porsche 918, 10 Maserati GT MC Stradale and 3 Mercedes AMG GTS.

Previous month: Switzerland November 2014: Mercedes GLA back in Top 10

One year ago: Switzerland Full Year 2013: VW Golf celebrates 20 years at #1

Two years ago: Switzerland Full Year 2012: Subaru XV and Skoda Octavia impress

Full Year 2014 Top 35 brands and Top 435 All-models vs. Full 2013 figures below.

Full December 2014 Top 35 brands and Top 100 models below.

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Categories: Switzerland

Switzerland November 2014: Mercedes GLA back in Top 10

December 11th, 2014 No comments

Mercedes GLA Switzerland November 2014Mercedes GLA

* See the Top 100 best-selling models and Top 37 brands by clicking on the title *

The Swiss new car market is down 5% year-on-year in November to 23,672 registrations, bringing the year-to-date total to 269,085 units, down 3% on 2013. Volkswagen is stable atop the brands ranking with a particularly strong 15% markets share vs. 13.2% year-to-date, Audi is up 9% to remain #2 with 8.8% share, a full two percentage points above its YTD level, BMW (-3%) rounds up the podium ahead of Skoda (-4%) while Mercedes is up a flamboyant 27%, Mini up 10%, Jeep up 41%, Porsche up 45%, Lexus up 185% and Maserati up 92%. Model-wise, below traditional leaders the VW Golf and Skoda Octavia, Audi’s surge is striking: the A3 is up to #3 (#4 YTD), the A4 up to #6 (#9), Q3 up to #11 (#28), A1 up to #13 (#34) and the Q5 is #17 (#27). Notice also the Suzuki Swift at #8, the VW Touran up 46 spots on October to #9, the Mercedes GLA stunningly back inside the Top 10 at #10 and the Seat Alhambra up 22 to #14.

Previous month: Switzerland October 2014: Fiat Panda flies up to 7th position

One year ago: Switzerland November 2013: Suzuki SX4 in Top 5, Audi A1 up to #8

Full November 2014 Top 100 models and Top 37 brands Ranking Tables below.

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Categories: Switzerland

Switzerland October 2014: Fiat Panda flies up to 7th position

November 15th, 2014 No comments

FIAT PANDA 4x4 CrossFiat Panda Cross

* See the Top 100 best-selling models and Top 35 brands by clicking on the title *

The Swiss new car market is stuck in negative territory this year with October sales down 1% on one year ago to 26,277 deliveries and the year-to-date total down 3% to 245,413 units. Brand-wise, the Volkswagen group lodges a very impressive 1-2 and completely bucks the overall market trend: the Volkswagen brand is up 25% to 3,971 sales and 15.1% share vs. 13% year-to-date while Audi is up 14% to 1,956 units and 7.4% vs. 6.6% YTD. BMW is knocked down to third place but up 7% year-on-year while Skoda remains 4th (-11%) and Mercedes gains a fabulous 16% in 5th place. In the models ranking, both the VW Golf (5.5%) and Skoda Octavia (3.9%) post market shares above their YTD levels, the Fiat Panda shoots up 62 spots on September to a cool 7th place, the Peugeot 308 is up 17 to #11, the Audi Q3 up 25 to #13, the Audi A1 stays at #19 vs. #37 YTD, the VW Up is up 43 ranks to #21 and the Renault Mégane is up 24 to #23. Finally, the Citroen C4 Cactus is up 26 spots to #74 and the BMW X4 remains inside the Swiss Top 100 at #89.

Previous month: Switzerland September 2014: Mercedes GLA up to 7th place!

One year ago:  Switzerland October 2013: Skoda Octavia passes VW Golf to #1, Peugeot 308 #5

Full October 2014 Top 35 brands and Top 100 models Ranking Tables below.

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Categories: Switzerland

Switzerland September 2014: Mercedes GLA up to 7th place!

October 16th, 2014 2 comments

Mercedes GLA Switzerland September 2014. Picture courtesy of autobild.deMercedes GLA

* See the Top 100 best-selling models and Top 37 brands by clicking on the title! *

New car sales in Switzerland are down again at -3% year-on-year in September to 21,878 registrations, bringing the year-to-date total to 219,136 units, also down 3% on 2013. The Top 4 best-selling models are unchanged on last month and on the year-to-date ranking: the VW Golf unsurprisingly dominates, followed by the Skoda Octavia, VW Polo and Audi A3. The Suzuki Swift is up 10 spots to land at a spectacular 5th place but the big event is just below: after breaking into the Top 10 for the first time in any country in the world last August, the Mercedes GLA goes even further and gains 3 more spots to rank #7 thanks to 301 sales and 1.4%, only 27 units off a Top 5 ranking! Clearly the GLA has hit the absolute core of its target in Switzerland: premium tastes mixed with mountainous landscapes mean a premium compact SUV is just what the Swiss doctor ordered.

Porsche Macan Switzerland September 2014. Picture courtesy of autobild.deThe Macan is now Porsche’s best-seller in Switzerland year-to-date

Other great performers this month in Switzerland include the Toyota Yaris up 20 ranks to #13, the Suzuki SX4 S-Cross up 24 to #17 and the Jeep Cherokee and Citroen C4 Cactus up to equal #99. All other models shining this month (8) belong to the premium segment – denoting clearly where the Swiss new car market is headed. The BMW 1 Series is up 32 spots on August to #16, the Mercedes C-Class up 32 to #18, Audi A1 up 11 to #19, BMW X1 up 20 to #20, BMW 4 Series at #30 and now above the 5 Series year-to-date at #52. The Porsche Macan is up 32 ranks to a best-ever #37 and is now the brand’s best-seller year-to-date after only 6 months on sale at #94 with 802 units above the 911 at 701 sales and #98. Finally, both the BMW X4 and 2 Series break into the Swiss Top 100 for the first time at #79 and #84 respectively.

Previous month: Switzerland August 2014: Mercedes GLA breaks into Top 10!

One year ago: Switzerland September 2013: Suzuki SX4 up to #6, Mazda CX-5 #10

Full September 2014 Top 100 models and Top 37 brands Ranking Tables below.

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Categories: Switzerland

Switzerland August 2014: Mercedes GLA breaks into Top 10!

September 19th, 2014 4 comments

Mercedes GLA Switzerland August 2014. Picture courtesy of autobild.deSwitzerland is the first country in the world to allow the Mercedes GLA in the Top 10.

* See the Top 100 best-selling models and Top 37 brands by clicking on the title! *

The Swiss new car market is not quite there yet: down 6% year-on-year in August to 19,783 registrations, bringing the year-to-date total to 197,258 registrations, down 3% on 2013. Below the VW Golf at 4.4% and the Skoda Octavia at 3.7%, the VW Polo maintains itself on the podium at #3 ahead of the Audi A3 at #4 while the Peugeot 308 is up a huge 31 spots on July to land in 5th position thanks to 351 sales and 1.8% share. But the best performance of the month in Switzerland is delivered by the Mercedes GLA: after missing out for 9 units back in May, it breaks into the Top 10 for the first time in any country in the world at #10 with 254 sales and 1.3% market share.

Peugeot 308 SW Switzerland August 2014. Picture courtesy of largus.frPeugeot 308 SW

Other great performers this month include the Mini Cooper at #8 vs. #38 year-to-date thanks to the new generation, the Suzuki Swift up 25 ranks to #15, Mazda CX-5 up 39 to #17, Seat Alhambra up 9 to #22, BMW 4 Series at #26, BMW X5 up 33 to #27, VW Sharan up 11 to #28 vs. #51 year-to-date and the Fiat 500L up 34 to #49.

Previous month: Switzerland July 2014: Mini Cooper and Ford Kuga in Top 10

One year ago: Switzerland August 2013: Subaru XV and Hyundai i20 impress

Full August 2014 Top 100 models and Top 37 brands Ranking Tables below.

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Categories: Switzerland

Switzerland July 2014: Mini Cooper and Ford Kuga in Top 10

August 15th, 2014 No comments

Mini Cooper Switzerland July 2014Mini Cooper

* See the Top 100 best-selling models by clicking on the title! *

New car sales in Switzerland are up 5% year-on-year in July to 27,570 registrations, bringing the year-to-date total to 177,475 units, down 3% on 2013. This month the Volkswagen Group manages in Switzerland what it is far from achieving at home in Germany: monopolising the brands podium with Volkswagen up a gigantic 30% on July 2013 to 4,070 sales and 14.8% share ahead of Audi up 1% to 7% share and Skoda up 31% to 6.5%. BMW is down two spots to #4 and Mercedes remains in 5th position. Notice also Citroen up 15%, Hyundai up 20%, Kia up 59% and Porsche up 77%.

Porsche Macan Switzerland July 2014. Picture courtesy of autobild.deThe Porsche Macan breaks into the Swiss Top 50 this month!

In the models ranking, below the VW Golf more dominant than ever at 5.2% share, the Skoda Octavia is solid at 3.6% while the VW Polo jumps back onto the podium at #3 vs. #5 year-to-date, kicking the Audi A3 down to #4. Three great performers in the Swiss Top 10 this month: the VW Passat up 40 spots to #6, the Mini Cooper up 24 to #7 and the Ford Kuga up 6 to #9 vs. #23 year-to-date. Let’s also salute the Citroen Jumpy oddly up to #13 with 74% of its 2014 sales occurring this month, the Skoda Yeti up 21 to #17, Audi Q3 up 14 to #20, BMW 4 Series up 17 to a best-ever #26, the Porsche Macan brilliantly breaking into its first ever monthly Top 50 in the world at #50 and the Citroen C4 Cactus stable at #85.

Previous month: Switzerland June 2014: Mercedes GLA in Top 20 again

One year ago: Switzerland July 2013: Audi A3 up to #5, Ford Kuga climbs up to #7

Full July 2014 Top 100 models and Top 37 brands Ranking Tables below.

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Categories: Switzerland

Switzerland June 2014: Mercedes GLA in Top 20 again

July 12th, 2014 2 comments

Mercedes GLA Swizterland June 2014. Picture courtesy of largus.frMercedes GLA

* See the Top 100 best-selling models and Top 37 brands by clicking on the title! *

New car sales in Switzerland are not getting the lift witnessed in most of Western Europe: at 27,819 registrations, June 2014 is down 6% on June 2013 which was itself down 28% on June 2012… The year-to-date total now stands at 149,905 units, down 4% on 2013. The VW Golf continues to reign supreme on the model sales charts with 1,534 sales and a strong 5.5% market share (vs. 4.4% year-to-date), followed by the Skoda Octavia at 3.8% and the Audi A3 at 1.9%, earning it a third spot year-to-date as well. Renault gets a boost and has the Clio up 13 spots on May to a fantastic 4th place, the Scénic up 61 to #23 and the Captur up 37 to a best-ever #25.

Renault Clio Switzerland June 2014. Picture courtesy automobile-magazine.frThe Renault Clio is up to #4 in Switzerland this month.

Other great performers this month in Switzerland include the Fiat 500 up 11 ranks to #8, the BMW 1 Series up 12 to #11, the Ford Kuga up 17 to #15, Ford Focus up 65 to #17, the Mercedes GLA lodging a second consecutive month inside the Top 20 at #19 (its best ranking anywhere in the world), the Mini Cooper up 47 to #31 and the VW Up up 57 to #32. Finally, notice the BMW 4 Series up a further 6 spots to #43, the Citroen C4 Cactus breaking into the Swiss Top 100 for the first time at #85 and the Porsche Macan still extremely solid at #86.

Previous month: Switzerland June 2014: Mercedes GLA just 9 units off Top 10

One year ago: Switzerland June 2013: BMW 3 Series now #3 year-to-date

Full June 2014 Top 100 models and Top 37 brands Ranking Tables below.

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Categories: Switzerland