Switzerland January 2017: VW under pressure from Mercedes

Mercedes is only 98 sales below Volkswagen in January.

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Switzerland is one of the rare European markets to lose ground in January at -4% to 19.451 units. Volkswagen crumbles down 18% to a round 10% share vs. 13.3% over the Full Year 2016 and ends January only 98 sales above Mercedes at 9.5% (-5%), paying the price of an artificially inflated December score when it held 17.3% of the market. BMW (-11%) and Skoda (-8%) complete a fully declining Top 4 but just below, Audi (+30%), Seat (+60%) and Fiat (+36%) try and make up for it. Renault (-26%) suffers the largest decline in the Top 10 while Hyundai (-32%), Citroen (-36%) and Mazda (-36%) are the biggest losers in the Top 20. On a positive note, Porsche (+19%), Land Rover (+22%), Subaru (+33%), Maserati (+111%), Jaguar (+137%) and Alfa Romeo (+178%) all post stellar results.

The T6 is Volkswagen’s best-seller in Switzerland this month, outselling the Golf. 

Model-wise, the Skoda Octavia reclaims the top spot it held year-to-date for 11 months, selling almost double any other nameplate in the country at 790 units and 4.1% share. The VW T6 is the surprise of the month, surging 29 spots on December and 32% year-on-year to land in 2nd place, becoming Volkswagen’s best-seller above the Golf, imploding down 47% to #4 and confirming our reading that forwarded December registrations – typically dealership self-registrations – were behind the nameplate’s sudden, last minute rally to hold onto the annual pole position for the 23rd time. Meanwhile the Mercedes C-Class drops 1% on its January 2016 score but gains 14 spots on last month to #3, the Seat Alhambra is up 99% to #5, the Mercedes GLC up 39% to #6, the VW Tiguan up 186% to #7 and the Dacia Sandero up 37% to #8. Other impressive gainers include the Audi Q5 (+231%), Renault Megane (+170%) and Peugeot 3008 (+354%) while the Toyota C-HR is up 39 ranks on December to soar to #23.

Previous post: Switzerland Full Year 2016: VW Golf snatches last minute 23rd win

One year ago: Switzerland January-February 2016: Skoda Octavia #1, VW T6 shines

Full January 2017 Top 50 All-brands and Top 335 All-models below.

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Switzerland Full Year 2016: VW Golf snatches last minute 23rd win

The VW Golf manages a 23rd consecutive annual win Switzerland.

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Consult 45 years worth of Swiss Historical Data here

The Swiss new car market is one of the rare in Europe to lose ground year-on-year in 2016 at -2% to 317.318 units. Volkswagen remains master in command and even improves its market share to 13.3% thanks to deliveries down just 0.2%. BMW (+3%) and Mercedes (+4%) also see their share increase, remaining in 2nd and 3rd place respectively. Skoda (+0.4%) overtakes Audi to take 4th spot while Renault (-4%), Opel (-4%), Ford (-5%) and Peugeot (-17%) holding onto their 2015 ranking. Toyota gains 5% and 4 spots to break into the annual Swiss Top 10 at #10. Mazda (+2%), Dacia (+38%) and Kia (+9%) are the only other brands in positive inside the Top 20. Below, notice Ssangyong (+20%), Alfa Romeo (+21%), Bentley (+40%), Honda (+43%), Rolls-Royce (+48%), Cadillac (+70%), Jaguar (+83%) and Infiniti (+173%) taking off. Tesla gains a more modest 9% to remain among Switzerland’s favourite 30 carmakers.

The Skoda Octavia topped the Swiss YTD charts all the way until November. 

The models ranking is the theatre of a last minute twist: after the Skoda Octavia led the year-to-date charts all year up to end-November, a pumped up December by Volkswagen (up 23% to 17.3% share) allows the VW Golf to remain in the annual pole position for the 23rd consecutive year. Golf vs. Octavia numbers for December: 1.861 vs. 1.155, meaning the Golf is up by an out-of-character 163% just as the Polo gains 268% and the Tiguan 1084%. This is the Golf’s highest monthly tally since December 2013 and points towards particularly aggressive discounts or anticipated fleet deliveries to save its title. Final 2016 tallies are 11.988 for the Golf (-22%) vs 11.721 for the Octavia (-4%). The VW Polo (-10%) completes a podium unchanged on 2015 while the VW Tiguan is boosted up 63% and 5 spots to #4 by the new model – it even ranked #1 in November – making the Top Four 100% Volkswagen Group.

The VW Tiguan is up 63% to #4 and ranked #1 in November.

With only four nameplates managing a market share of at least 2% (vs. three in 2015), the Swiss car market remains the most fragmented in the world. The Mercedes C-Class continues its ascension to the top with deliveries up 6% to #5 ahead of the BMW 2 Series (+12%), VW Touran (+64%) and Audi A3 (-29%). The Skoda Fabia (+7%), VW Passat (-17%) and Seat Leon (-25%) make it an incredible 9 VAG models in the Top 11. Further down the charts, notice the BMW X1 surging 124% to #12, the VW T6 up 239% to #14, the Hyundai Tucson up 129% to #20, the Mercedes GLC up 274% to #22 and the Dacia Sandero up 54% to #30. The Seat Ateca is the most popular all-new entrant at #112 followed by the Jaguar F-Pace at #119, the Fiat Tipo at #129 and the Renault Talisman at #137.

Previous month: Switzerland November 2016: VW Tiguan takes control

Previous year: Switzerland Full Year 2015: VAG Group dominant, Mercedes up to #3

Two years ago: Switzerland Full Year 2014: VW Golf and Skoda Octavia ultra dominant

Full Year 2016 Top 55 All-brands and Top 450 All-models vs. Full Year 2015 figures below.

Full December 2016 Top 50 All-brands and Top 350 All-models below.

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Switzerland November 2016: VW Tiguan takes control

vw-tiguan-switzerland-november-2016-picture-courtesy-largus-frThe VW Tiguan is the best-selling nameplate in Switzerland in November. 

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The Swiss new car market is stable in November with deliveries up just 0.4% year-on-year to 26.414, leading to a year-to-date tally down 3% to 281.993 units. Volkswagen (+2%) and Mercedes (+12%) outpace the market atop the brands ranking while BMW (-10%) and Audi (-1%) underperform just below. Skoda (+14%), Ford (+17%), Toyota (+22%), Volvo (+29%), Mini (+16%) and Kia (+22%) all shine inside the Top 20. Over in the models aisle, the VW Tiguan brilliantly snaps the pole position thanks to the new generation of the model boosting sales up 219% to 1.019. The Skoda Octavia (+16%) ranks 2nd with 946 units while the VW Golf (-29%) struggles at 916 deliveries. This means the Octavia still leads the year-to-date ranking above the Golf (10.566 vs. 10.127) with just one month to go. Keep in mind the Golf has led the annual Swiss rankings for 23 consecutive years. The Mercedes C-Class (+53%), Skoda Fabia (+42%), BMW X1 (+39%), VW Touran (+131%), Mini Cooper (+50%), Mercedes GLC (+37%) and Volvo XC60 (+53%) all post spectacular gains within the Top 20. The Audi Q2 (#71) and Toyota C-HR (#86) both make their first appearances in the Swiss ranking this month.

Previous month: Switzerland October 2016: Skoda Octavia headed towards 23-year first

One year ago: Switzerland November 2015: Volkswagen Group monopolises Top 6

Full November 2016 Top 45 All-brands and Top 340 All-models below.

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Switzerland October 2016: Skoda Octavia headed towards 23 year first

Skoda Octavia Switzerland October 2016The Skoda Octavia could be the first model to beat the VW Golf annually in 23 years. 

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The Swiss new car market slides down 7% year-on-year in October to 23.396 registrations, pulling the year-to-date tally down 3.5% to 255.579 units. Volkswagen falls faster than the market at -8% yet remains imposing at 13.4% market share vs. 7.6% for Mercedes (+3%), 7.2% for BMW (+5%) and 7.1% for Skoda (+1%). Audi (-7%), Fiat (-8%), Opel (-14%), Ford (-22%) and Renault (-29%) struggle in the Top 10 but Seat gains 17% to 7th overall. Notice also Kia (+15%), Mini (+21%), Honda (+36%), Maserati (+38%), Ssangyong (+44%), Alfa Romeo (+57%) and Jaguar (+78%) all posting spectacular double-digit gains. Model-wise, the Skoda Octavia (+0.2%) takes a significant option towards a historical annual win with 950 sales vs. just 751 (-39%) for the VW Golf, Year-to-date, the Octavia leads with 9.620 sales vs. 9.211 for the Golf. Indeed the Golf has held the title of best-selling car in Switzerland for the past 22 consecutive years, ever since 1993 when the Opel Astra topped the charts.

Volvo XC60 Switzerland October 2016. Picture courtesy of largus.frThe Volvo XC60 breaks into the Swiss Top 10 in October. 

The new generation VW Tiguan continues to conquer Swiss hearts with sales up 172% to #3 and 749 sales, just two units below the Golf. The Volkswagen Group manages to monopolise the Top 5 positions with the VW Polo at #4 (-19%) and the Audi A3 at #5 (-3%). The Mercedes C-Class (+32%), Skoda Fabia (+20%), Volvo XC60 (+136%), VW Touran (+87%), BMW X1 (+192%), Mini Cooper (+49%), Audi A4 (+30%) and Mercedes GLC (+47%) also shine inside the Top 20. The Seat Ateca leads recent launches (<12 months) at #30, followed at a distance by the Jaguar F-Pace (#87), Fiat Tipo (#97), Renault Talisman (#99), Alfa Romeo Giulia (#120), Maserati Levante (#131), Kia Niro (#138) and Tesla Model X (#141).

Previous month: Switzerland September 2016: Skoda Octavia reclaims YTD pole position

One year ago: Switzerland October 2015: Hyundai Tucson leaps up to 6th place

Full October 2016 Top 50 All-brands and Top XXX All-models below.

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Switzerland September 2016: Skoda Octavia reclaims YTD pole position

Skoda Octavia Switzerland September 2016Can the Skoda Octavia end 2016 in the Swiss top spot? 

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The Swiss new car market gains 8% year-on-year in September to 26.145 registrations, however the year-to-date tally is still down 3% to 232.183 units. Volkswagen remains master in command with 12.9% share and beats the market with a 24% year-on-year improvement. In fact, 8 of the Top 10 brands outpace the market in September: in order, Mercedes (+14%), BMW (+33%), Skoda (+20%), Opel (+12%), Ford (+19%), Renault (+24%) and Toyota (+24%). Notice also Seat (+28%), Kia (+71%), Mini (+55%), Tesla (+101%) and Jaguar (+101%) all posting robust to spectacular gains. At the other end of the scale, Citroen (-23%), Hyundai (-25%), Suzuki (-25%), Nissan (-32%) and Peugeot (-45%) all struggle.

vw-tiguan-seat-ateca-switzerland-september-2016-picture-courtesy-autobild-esThe VW Tiguan is up 257% to #2 while the Seat Ateca jumps to #37. 

Model-wise, the Skoda Octavia (+7%) reclaims the year-to-date pole position off the VW Golf (-34%) thanks to 1.003 sales this month vs. just 730 for the Golf down to #3. 2016 tallies add up to 8.670 (-10%) for the clavier vs. 8.460 (-24%) for the Golf. If the Octavia was to hold on to its advantage until the end of the year, this would have the effect of a large earthquake in Swiss car sales, as the Golf has held the title of best-selling car in Switzerland for the past 22 consecutive years. The last time the VW Golf did not end the year at #1 in Switzerland was in 1993 when the Opel Astra toped the charts… The new generation VW Tiguan, up 257% on the previous model to #2 overall in September may be partly responsible for this month’s paltry Golf performance.

renault-talisman-switzerland-september-2016-picture-courtesy-autobild-deFirst Top 100 ranking for the Renault Talisman in Switzerland. 

Other great gainers atop the models charts include the VW Polo (+53%), Mercedes C Class (+33%), Fiat 500 (+29%), VW Touran (+305%), Opel Mokka (+51%), Audi A3 (+58%), Ford Kuga (+79%), Mercedes GLC (+81%) and Toyota RAV4 (+211%). The Seat Ateca soars 83 spots on August to #37, the Tesla Model X is up 115 to #54, the Renault Talisman breaks into the Swiss Top 100 for the first time at #98, the Alfa Romeo Giulia is up 20 to #113, the Kia Niro lands directly at #118 and the Cadillac XT5 at #217.

Previous month: Switzerland August 2016: Golf and Octavia down, Tiguan up

One year ago: Switzerland September 2015: Peugeot 2008 soars to third place

Full September 2016 Top 45 All-brands and Top 335 All-models below.

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Switzerland August 2016: Golf and Octavia down, Tiguan up

VW Tiguan Switzerland August 2016. Picture courtesy auto.ndtv.comThe VW Tiguan is up 128% to #3 in Switzerland in August. 

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New car sales in Switzerland are down 6% year-on-year in August to 21.927 registrations, bringing the year-to-date tally to 206.038 units, down 5% on the same period last year. Market leader Volkswagen follows the market at -6% to 12.6% share, followed by Mercedes (8.8%), BMW (8.6%) – both improving their share of Swiss sales compared to a year ago – and Audi down 15% to 6.6%. Skoda is down 14% to #5, Ford down 1% to #6 and Opel down 8% to #7. Outside the Top 10, notice Dacia up a staggering 229% to #11, Honda up 112% to #23 and Jaguar up 118% to #28. Model-wise, the VW Golf plummets down 45% to just 663 sales and 3% share and the Skoda Octavia is also down a harsh 27% to 627 with the VW Tiguan triumphantly up 128% thanks to the new model to #3 and 533 deliveries. The Mercedes C-Class (+18%) and Seat Alhambra (-6%) complete the Top 5. The BMW X1 is up 12-fold on its August 2015 score to 7th place with 370 sales. Notice also the Opel Astra up 130%, the VW Touran up 529%, the Dacia Sandero up 285% and the Dacia Duster up 146%.

Previous month: Switzerland July 2016: Dacia superstar

One year ago: Switzerland August 2015: Seat Alhambra on podium

Full August 2016 Top 50 All-brands and Top 335 All-models below.

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Switzerland July 2016: Dacia superstar

Dacia Sandero Switzerland July 2016. Picture courtesy Autocar.co.ukThe Dacia Sandero is up 343% to #5 in Switzerland in July… 

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The Swiss new car market hits the brakes in July with sales down a sizeable 14% year-on-year to 26.074 units, leading to a year-to-date tally now down 4% to 184.111. Market leader Volkswagen falls faster than the market at -17% to 3.573 sales and 13.7% share whereas #2 BMW falls slightly slower at -12% to 1.990 and 7.6%. In fact, the entire Top 5 brands post volumes significantly down on a year ago, with Mercedes (-23%), Audi (-26%) and Skoda (-18%) following. The star of the month is low-cost brand Dacia, up a staggering 255% year-on-year and 12 spots on June to shoot up to #6 with 1.190 sales and 4.6% share, outselling parent brand Renault (4.5%) as well as Peugeot (3.2%) and Citroen (3.1%). Further down, Mini (+30%), Mitsubishi (+30%), Kia (+31%), Honda (+86%) and Infiniti (+790%) shine.

Dacia Duster Switzerland July 2016. Picture courtesy of largus.fr…while the Duster is up 179% to #6.

In the models ranking, the VW Golf reclaims the year-to-date pole position thanks to 1.078 sales this month (-37%!) vs. 921 for the Skoda Octavia (-22%) with the VW Polo also in freefall (-40%) at #3. The VW Tiguan is up 53% to #4 but the two heroes of the month are the Dacia Sandero at #5 (+343%) and the Duster at #6 (+179%). Notice also the Mini Cooper up 40%, the Audi A4 up 44%, VW Touran up 31%, Seat Alhambra up 33%, BMW X1 up 371%, VW T6 up 389% and Opel Astra up 90%.

Previous month: Switzerland June 2016: Skoda Octavia tops half-year charts

One year ago: Switzerland July 2015: BMW 2 Series and Mercedes GLA in Top 10

Full July 2016 Top 40 All-brands and Top 330 All-models below.

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Switzerland June 2016: Skoda Octavia tops half-year charts

Skoda Octavia Switzerland June 2016The Skoda Octavia outsells the VW Golf halfway through 2016. 

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It’s a fourth consecutive month of year-on-year decline for new car sales in Switzerland, down 6% in June to 31.259 registrations and pulling the H1 2016 total down 2% to 158.037 units. Volkswagen plunges faster than the market at -10% but remains solid leader at 12.6% share vs. 7.6% for BMW (-2%) and 7.2^ for Mercedes (+5%), its direct followers. Ford stumbles down 18%, Peugeot is down 19%, Toyota down 20%, Audi and Citroen down 25%, Seat down 29% and Nissan down 43% but Dacia gains 23%, Hyundai 29%, Mazda 42%, Mitsubishi 55%, Jaguar 62%, Subaru 63%, Honda 141% and Infiniti 320%.

Opel Astra Switzerland June 2016. Picture courtesy autobild.deThe Opel Astra is up 117% to third position in June. 

Model-wise, the VW Golf remains on top but drops 22% to 1.178 sales, just 37 above the Skoda Octavia (-1%), the leader year-to-date. The Opel Astra is up 117% to #3, the Renault Megane up 137% to #7 and the BMW X1 up 139% to #23. Among recent launches, the VW T6 edges up 4 spots on May to #11, the Subaru Levorg is up 54 to #27, the Mercedes GLC up 11 to #29, Mazda CX-3 up 12 to #42, Suzuki Baleno up 54 to #109, Renault Talisman up 61 to #111 and Jaguar F-Pace up 11 to #112. This month we welcome the Alfa Romeo Giulia (#165), Maserati Levante (#217), Volvo S90 (#242), Fiat 124 Spider (#246) and Citroen E-Mehari (#270) in the Swiss charts.

Previous month: Switzerland May 2016: Volkswagen up 5% in market down 2%

One year ago: Switzerland June 2015: Seat Alhambra and BMW 2 Series shoot up

Full June 2016 Top 40 brands and Top 340 All-models below.

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Switzerland May 2016: Volkswagen up 2% in market down 5%

VW Tiguan Switzerland May 2016Volkswagen goes agains the grain with a 2% gain, partly thanks to the new Tiguan. 

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Another month in negative for Switzerland, with new car sales down 5% year-on-year in May to 26.123 units, dragging the year-to-date tally down 1.5% to 126.778 deliveries. Volkswagen manages to gain ground at +2% to post a solid 13.5% market share vs. 12.2% so far in 2016, and is followed as per the year-to-date ranking by BMW (-4%), Mercedes (+2%), Skoda (-14%) and Audi (-19%). Ford (+9%) and Opel (-18%) overtake Renault (-27%) to rank 6th and 7th respectively, while Hyundai (+31%) delivers the largest year-on-year improvement inside the Top 20. Mazda (+19%), Volvo (+23%), Dacia (+16%), Mini (+17%), Kia (+19%) and Honda (+80%) also frankly beat the market just as Jaguar gains 144%, boosted by the XE and F-Pace.

The VW Golf reclaims the pole position in the models ranking but its thin advantage over the Skoda Octavia (19 sales) doesn’t allow it to return to #1 year-to-date as well: the Octavia still leads after five months with 4.978 units vs. 4.811. The VW Polo (+44%) is faithful to the 3rd place it also holds YTD while the VW Tiguan is up 81 spots on April to #4 thanks to the new generation. The Mini Cooper is up 43% to #5, the BMW 2 Series up 31% to #6, the Hyundai Tucson up to a brilliant 9th spot, the Seat Alhambra up 61% to #18 and the BMW X1 up 115% to #19.

Previous month: Switzerland April 2016: Skoda Octavia dominant, BMW X1 in Top 10

One year ago: Switzerland May 2015: Volkswagen Group monopolises Top 8

Full May 2016 Top 40 brands and Top 330 All-models below.

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Switzerland April 2016: Skoda Octavia dominant, BMW X1 in Top 10

BMW X1 Switzerland April 2016The BMW X1 ranks 8th overall in Switzerland in April. 

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The Swiss new car market is stuck in negative territory in April at -1% year-on-year to 28.698 registrations, leading to a year-to-date total down 0.6% to 100.655 units. Volkswagen keeps the lead of the brands charts despite sales down a harsh 11% to 3.348 and 11.7% share, distancing BMW at 8.2% (+2%), Mercedes up a flamboyant 49% to 2.263 and 7.9% but losing the #2 YTD ranking to BMW, Skoda up 15% to 2.012 and Audi down 10% to 1.737. Further down, notice Renault up 10%, Mazda up 30%, Seat up 9%, Subaru up 36%, Honda up 100% and Jaguar up 85%. Model-wise, the Skoda Octavia manages to hold the VW Golf at bay both in April (1.252 vs. 1.172) and year-to-date (3.960 vs. 3.774), the BMW 2 Series is up 28% to #6, the Mercedes C-Class up 89% to #7, BMW X1 up 107% to #8 and Seat Alhambra up 133% to #11. Further down, notice the Subaru Levorg up 29 ranks on March to #34, the Mercedes SLC landing at #139, the Jaguar F-Pace at #180 and the Suzuki Baleno at #224.

Previous month: Switzerland March 2016: VW Group monopolises Top 7

One year ago: Switzerland April 2015: VW Golf reclaims top spot for… one unit

Full April 2016 Top 40 brands and Top 335 All-models below.

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