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Sweden September 2013: Volvo back on track, Kia Cee’d shines

October 2nd, 2013 2 comments

Volvo V60 Sweden September 2013. Picture courtesy of largus.frVolvo V60

* See the Top 50 best-selling models and Top 35 All-brands by clicking on the title! *

Swedish new car sales seem to have turned around: September is the third consecutive month of year-on-year gain at a very healthy +11% to 24,388 registrations, reducing the year-to-date fall to 5% at 193,065 units. After a hellish month of August that saw it drop to #2 brand in the country and lose the models pole position to the VW Passat, Volvo is back to where it should be in Sweden: at #1. The V70 reclaims the top spot thanks to 1,741 sales and 7.1% while the S/V60 is up to #2 at 1,354 units and 5.6%. In fact it is the first time since last April that the Top 2 spots are held by 2 Volvos.

Kia Cee'd Sweden September 2013. Picture courtesy of largus.frKia Cee’d

The VW Golf is stable at #3 but improves its market share to 4.8% vs. 3.9% year-to-date while the VW Passat falls 3 spots on August to #4. The Kia Cee’d is up 2 ranks to a best-ever #5, also reached in July and September 2012, the BMW 5 Series is up 7 to a fantastic 8th place and the Skoda Octavia up 3 to #11. Hyundai has a stellar month: the i30 is up 4 spots to #14, the i20 up 9 to #19, the i40 up 11 to #25 and the ix35 up 27 to #32! Mercedes also shines, placing the E-Class at #18 and the C-Class at #35.

Previous month: Sweden August 2013: VW Passat beats all Volvos to rank #1!

One year ago: Sweden September 2012: Volvo V40 takes off, up to #6

Full September 2013 Top 50 models and Top 35 All-brands Ranking Tables below.

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Categories: Sweden

Sweden August 2013: VW Passat beats all Volvos to rank #1!

September 3rd, 2013 4 comments

VW Passat Sweden August 2013VW Passat

* See the Top 60 best-selling models and Top 34 All-brands by clicking on the title! *

New car sales in Sweden are up a shy 3% year-on-year in August to 21,616 registrations, bringing the year-to-date total to 168,677 units, down 7% on 2012. Huge surprise in pole position: for the first time since August 2010 when the VW Golf was #1, it’s not a Volvo at #1: the VW Passat is the most popular vehicle in Sweden this month thanks to 1,270 sales and 5.9% vs. an exceptionally low 1,127 units and 5.2% for the Volvo V70. This is an extremely rare event that I have only seen occur twice in the last decade, including this month. Given Volvo and Saab used to be more dominant at home, these may well be the only two times a Swedish model hasn’t topped the monthly sales charts in Sweden…

VW Golf Sweden August 2013. Picture courtesy of L'Argus2The VW Golf is the only other non-Swedish nameplate to have topped the Swedish charts (ever?).

Volvo is traditionally weaker in August because of summer holidays but this year it even comes down to #2 brand below Volkswagen. Illustrating this move, the VW Golf is up one spot on July to #3 with 992 sales and 4.6% while the Volvo S/V60 is down one to #4 and the Volvo V40 down 3 to #8. Other great performers this month include the BMW 3 Series up to a brilliant 5th position, the Toyota Auris up 8 ranks to #6, the VW Polo up 11 to #10, Renault Clio up 18 to #12, Audi A3 up 11 to #17, Mercedes E Class up 7 to #20, Nissan Micra up to #25 vs. #66 year-to-date, the Kia Rio up 28 to #30, Ford Mondeo up to #38 and the Dacia Duster further up to a best-ever #41.

Previous month: Sweden July 2013: Peugeot 208 breaks into Top 10 for the first time

One year ago: Sweden August 2012: VW Passat threatens Volvo V70, V40 at #23

Full August 2013 Top 60 models and Top 34 brands Ranking Tables below.

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Categories: Sweden

Sweden July 2013: Peugeot 208 breaks into Top 10 for first time

August 2nd, 2013 No comments

Peugeot 208 Sweden July 2013Peugeot 208

* See the Top 50 best-selling models by clicking on the title! *

Contact me at matt@bestsellingcarsblog.com for a more in-depth analysis of this market.

A satisfying month of July for new car registrations in Sweden: up 0.5% year-on-year to 18,161 sales, which brings the year-to-date total to 147,061 units, down 8% on 2012. The entire Top 6 best-selling models is unchanged vs. June: the Volvo V70 leads the way as usual with 6.6% share and is the only model to sell over 1,000 units this month at 1,203. It is followed by the VW Passat (897), Volvo S/V60 (895), VW Golf (756) and Volvo V40 (595). The BMW 3 Series continues to progress and reaches an excellent 3.2% share this month at #6 thanks to 585 sales vs. 2.3% year-to-date.

BMW 3 Series Sweden July 2013. Picture courtesy of Largus.frBMW 3 Series

Notice also the Kia Cee’d stable at #7 but up to 3% share. The best performer of the month is the Peugeot 208, breaking into the Swedish monthly Top 10 for the very first time, up 21 spots on June to #9 at 428 units and 2.4%, its previous best being #15 exactly one year ago in July 2012. Other great performers include the Toyota Avensis up 28 ranks to #17, the Citroen C4 up 24 to #26, BMW X3 up to #32, Mazda CX-5 up to #39 and the Dacia Duster breaking into the Swedish Top 50 for the first time at #43.

Previous month: Sweden June 2013: Volvo V70 and VW Passat dominate stable ranking

One year ago: Sweden July 2012: Kia Cee’d and Volvo V40 up

Full July 2013 Top 50 Ranking Table below.

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Categories: Sweden

Sweden June 2013: Volvo V70 & VW Passat dominate stable ranking

July 1st, 2013 No comments

Volvo V70 Sweden June 20132013 Volvo V70

* See the Top 50 best-selling models by clicking on the title! *

New car sales in Sweden are down 11% year-on-year in June to 22,869 registrations, adding up to 128,900 units so far in 2013, down 10% on 2012. It’s a relatively stable models ranking this month, with the Volvo V70 in the lead once again thanks to 1,688 sales and 7.4% share, ahead of the VW Passat at 1,226 units and 5.4% and the Volvo S/V60 with 1,006 sales and 4.4%. The VW Golf is down one spot on May to #4, the Volvo V40 is stable at #5 but down to 3.3% share while the BMW 3 Series is up two spots to #6. Notice also the Renault Megane up 11 ranks to #9, the Peugeot 308 up 8 to #16 and the Audi Q3 up to #32.

Previous month: Sweden May 2013: Volvo XC60 hits highest share ever

One year ago: Sweden June 2012: Volvo V40 makes its first appearance

Full June 2013 Top 50 Ranking Table below.

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Categories: Sweden

Sweden May 2013: Volvo XC60 hits highest share ever

June 4th, 2013 1 comment

Volvo XC60 Sweden May 20132013 Volvo XC60

* See the Top 50 best-selling models by clicking on the title! *

For the second consecutive month, the Swedish new car market is reassuringly in positive year-on-year territory in May albeit at an extremely shy +0.09% to 25,782 registrations. Year-to-date, sales are sill down by 9% at 106,031 units. The Volvo V70 remains at unattainable levels with 1,831 sales and 7.1% share, ahead of the VW Passat at 1,228 units and 4.8% and the VW Golf with 1,089 sales and 4.2%. The star of the month is the Volvo XC60, up to a best-ever 4th place (it also reached it last January) at 1,059 units and a record 4.1% share, its first time above 4% in its home country, beating the 3.5% it hit last January.

Volvo XC60 Sweden May 2013b2013 Volvo XC60

The XC60′s progression at home is extremely interesting: the model was launched back in 2009 and has kept progressing since. This month’s result is not boosted yet by the facelift which is going on sale later in the year. Just one unit below, the Volvo V40 rounds up the Top 5, up one rank and over one percentage point market share on last month to 4,1%. Notice also the Toyota Yaris back up 14 spots to #9, the Hyundai i30 up 4 to #11 vs. #22 year-to-date, the Fiat Ducato holding at an exceptional 11th place thanks to motorhome orders, the Audi A3 up 8 to #19, Peugeot 508 up 17 to #23, Toyota RAV4 up 6 to #28 and the Chevrolet Cruze up from outside the Top 60 in April to #39.

Previous month: Sweden April 2013: Market back in positive

One year ago: Sweden May 2012: Volvo XC60 and BMW 3 Series excel

Full May 2013 Top 50 Ranking Table below.

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Categories: Sweden

Sweden April 2013: Market back in positive

May 2nd, 2013 No comments

Volvo V70 Sweden April 20132013 Volvo V70

* See the Top 50 best-selling models by clicking on the title! *

For the first time this year, new car sales in Sweden are up year-on-year in April at +4% to 24,175 registrations, however the year-to-date total is still down by a significant amount at -12% to 80,249 units. The models ranking is very stable and relatively uneventful this month, with the Top 3 unchanged on March: the Volvo V70 at 7.4% followed by the Volvo S/V60 at 5.9% and the VW Passat at 5.4%. The VW Golf is up one spot to #4 while the Volvo V40 stops its progression to fall back down to #6 and 3% share vs. 4.5% last month.

The BMW 3 Series is up 5 ranks to #7 and is now #8 year-to-date as in 2012, the Skoda Fabia is up 9 to #9, the Fiat Ducato up 11 to #11, most probably the result of large order of motorhomes in anticipation of Summer, like it happened last month in Germany. Further down, the Toyota RAV4 is up 8 ranks to #34, the Subaru Forester remains solid at #37 vs. #81 in 2012 and the Hyundai Santa Fe appears in the Top 50 at #43 vs. #93 in 2012 thanks to the new generation.

Previous month: Sweden March 2013: Volvo V40 now in the race

One year ago: Sweden April 2012: Peugeot 508 in Top 10 for the first time

Full April 2013 Top 50 Ranking Table below.

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Categories: Sweden

Sweden March 2013: Volvo V40 now in the race

April 4th, 2013 2 comments

Volvo V40 Sweden March 2013Volvo V40

* See the Top 60 best-selling models by clicking on the title! *

2013 is shaping up to be a pretty average year for new car sales in Sweden, as it is the case in most of Europe: March is down 21% year-on-year to 22,493 registrations, bringing the year-to-date total to 56,074 units, down 18% on 2012. The March podium is relatively expected: the Volvo V70 leads the way with 1,482 sales and 6.6%, followed by the Volvo S/V60 at 1,275 units and 5.7% and the VW Passat with 1,263 sales and 5.6%. It’s the 4th place that generates the most interest: after a shaky start at home, the Volvo V40 now seems to be on a winning streak, steadily increasing its market share from 2% in December, 3.4% in January, 4.2% in February and a record 4.5% this month, breaking the symbolic 1,000 monthly unit-barrier for the first time at 1,005.

Now that it has gained some real traction, can the V40 go further and threaten the V70 for the pole position? It will be a long shot, simply because the Swedish consumer is in love with large station wagons: on top of the V70 which has topped the sales charts for the last 16 consecutive years, the V60 outsells the S60 10 to 1 and the Passat is sold mostly in its SW version in the country. The V40 is a compact car that plays in the VW Golf ‘s sandpit and has won against the German best-seller for the last 3 months running, but flirting with the top will be a real challenge. After all, the last compact car to hold the pole position in Sweden was… the Volvo Amazon in 1967!

There are a lot of other models performing extremely well in Sweden this month: the Toyota Avensis is up 24 spots to #7, the Nissan Qashqai up 9 to #9, Skoda Octavia up 2 to $12, Fiat Ducato up to #22, Kia Rio up to #23, Mercedes A-Class at #27, Honda Civic at #31, Subaru Forester at #33, Seat Ibiza at #37. The Opel Mokka points its bonnet in 52nd place, the Mazda CX-5 is up to #55 vs. 114 over the Full Year 2012 and the Mazda6 is up to #60 vs. #122 thanks to the new generation.

Previous month: Sweden February 2013: Volvo V40 up to best-ever #4

One year ago: Sweden March 2012: Volvo V70, V60 and VW Passat sovereign

Full March 2013 Top 60 models Ranking Table below.

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Categories: Sweden

Sweden February 2013: Volvo V40 up to best-ever #4

March 2nd, 2013 No comments

Volvo V40 Sweden February 2013Volvo V40

* See the Top 50 best-selling models and Top 34 All-brands by clicking on the title! *

Full month data for February is starting to trickle in and as usual Sweden is the first cab off the rank. The market is still down a worrying 14% year-on-year to 17,860 registrations, bringing the year-to-date total to 33,581 units, down 15% on 2012. If last month Volvo managed to place 4 models in the Top 5 for the first time in potentially 14 years, in February it is close enough, with 4 in the Top 6. The Volvo V70 is in the lead once again with 1,371 sales and 7.7%, the S/V60 is still #3 at 969 units and 5.4%, the V40 beats its ranking and market share records at #4 with 751 sales and 4.2%. Finally the XC60 is down one spot to #6.

Peugeot 308 Sweden February 2013Peugeot 308

The VW Passat remains the only non-Volvo in the Top 4, ranking #2 again at an excellent 1,079 units and 6%. The Kia Cee’d is back up 7 ranks to #7, the Renault Megane up 4 to #8, Peugeot 308 up a massive 38 to #9 vs. #28 over the Full Year 2012 and the BMW 5 Series brilliantly maintains itself within the Swedish Top 10 at #10 with 348 sales and 1.9%. Notice also the Mercedes A-Class up to #28 vs. #76 in 2012, Audi Q5 up to #33 vs. #54 and Honda Civic up to #39 vs. #67.

Previous month: Sweden January 2013: 4 Volvos in Top 5!

One year ago: Sweden February 2012: VW Passat up to 8.3% share!

Full February 2013 Top 50 models and Top 34 All-brands Ranking Tables below.

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Categories: Sweden

Sweden January 2013: 4 Volvos in Top 5!

February 8th, 2013 1 comment

Volvo V40

NOW UPDATED with the Top 33 All-brands and Top 50 models! Click on title to see *

The first full month data for January 2013 is now available, and the year is starting on the wrong foot in Sweden, with new car registrations down 16% year-on-year in January to 15,721 units. However it’s a fantastic start of 2013 for Volvo: for the first time in possibly 14 years (since the Volvo 850, S70, V70, S40 and V40 dominated), there are no less than 4 Volvos in the Top 5! The Volvo V70 is unsurprisingly in the lead with 1,294 sales and 8.4% while the S/V60 ranks #3 at 874 units and 5.6%.

Remember the 1998 Volvo S70? That’s the last time there were that many Volvos atop the Swedish ranking…

The Volvo XC60 hits its highest ever ranking at home at #4 with 551 sales and 3.5%, also its highest ever market share in the country. Finally, the Volvo V40 is back up 4 spots to #5, the highest ranking so far for this generation (also reached last October). Other great performers this month include the Renault Clio up 28 spots on December to #7, the Toyota Auris up 20 to #13, Subaru Legacy up 28 to #18, Skoda Yeti up 40 to #24, Toyota Prius up 8 to #30, Mercedes A-Class up to #33 vs. #76 in FY2012, Mitsubishi Outlander up to #41 vs. #79, Hyundai Santa Fe up to #43 vs. #93 and the Mazda CX-5 breaking into the Swedish Top 50 for the first time at #48.

Full January 2013 Top 50 models and Top 33 All-brands Ranking Tables below.

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Categories: Sweden

Sweden: 1950-2013 More detailed Historical Data now available!

January 26th, 2013 4 comments

The Saab 96 was #2 in Sweden from 1966 to 1970

* See the 34 Historical Data posts below *

Thanks to Nils from Auto Motor & Sport Sweden, there is now a Swedish models ranking on BestSellingCarsBlog without interruption since 1987! Thanks also to Rene, Torbjörn and STAC, I can share with you Swedish historical data from 1950 onwards! There is now a full Top 50 ranking for 19911993, 1994 and 1996. 

The VW Beetle dominated the ranking during the fifties but was challenged by the Volvo PV444/544. The Volvo Amazon then took the lead from 1965 to 1967 before passing the relay to the Volvo 140 Series, best-seller in Sweden for 7 years from 1968 to 1974.

The Volvo Amazon was #1 in Sweden from 1965 to 1967

Then we witnessed the decade-long reign of the Volvo 200 from 1975 to 1984 , peaking at 21.6% share in 1981 and then passing the relay to the Volvo 700 in 1985 when it reached its best share at 14%. The Volvo 900 then took the lead in 1991 before being passed by the Volvo 850 in 1993 on its way to 14.4% share in 1995.

The Volvo 900 was the Swedish best-seller in 1991 and 1992

Since 1997 and without interruption the Volvo V70 has been the best-selling model in Sweden, that’s 17 consecutive years and the longest reign of any model in the country.

The Saab 9-3 was #2 in Sweden in 2007 and 2008.

Meanwhile it is interesting to notice that although extremely successful, Saab never managed to place a model in pole position in its native country. The Saab 96 ranked #2 during the second half of the sixties and in 1970. The Saab 900, launched in 1978, finished on the podium most years up to 1994, peaking at 10.3% share in 1981, while the Saab 9000 was a regular favourite in the nineties, ranking #2 from 1990 to 1992. Finally, the Saab 9-5 was #2 from 2000 to 2004 and in 2006 whereas the Saab 9-3 was #2 in 2007 and 2008, before the brand disappeared in 2011.

Sweden Historical Data:

Sweden 1950: VW Beetle best-seller

Sweden 1955: VW Beetle and Volvo 444 head-to-head

Sweden 1960: VW Beetle and Volvo PV dominate

Sweden 1961-1964: VW Beetle, Volvo Amazon or PV on top?

Sweden 1965: Volvo Amazon and VW Beetle lead the way

Sweden 1966-1967: Volvo Amazon at end of reign, Saab 96 #2

Sweden 1968-1969: Volvo 140 Series on top

Sweden 1970: Volvo 142/144 at 18.9% market share

Sweden 1971-1974: Volvo 140 continues to dominate

Sweden 1975: Volvo 240 close to 20% share for its first full year

Sweden 1976-1977: Volvo 240 most popular

Sweden 1978: Volvo 240, Saab 99 and Volvo 340 on top

Sweden 1979-1980: Volvo 24o and Saab 900 dominate

Sweden 1981-1982: Volvo 200 and Saab 900 at their highest

Sweden 1984: Last year of reign for the Volvo 200

Sweden 1985-1987: Volvo 700 takes the lead

Sweden 1988: Volvo 700 leads, VW Golf #2 in record market

Sweden 1989-1990: Volvo 700, Saab 9000 and VW Golf on podium

Sweden 1991: Volvo 900 takes the lead

Sweden 1992: Volvo 900 and Saab 9000 on top

Sweden 1993-1994: Volvo 850 new best-seller

Sweden 1995-1996: Volvo 850 at its best

Sweden 1997: Volvo V70 and V90 dominate

Sweden 1998-1999: Volvo V70 #1, Saab 9-5 and Volvo S80 up

Sweden 2000-2001: Volvo and Saab dominate at home

Sweden 2002-2003: Volvo V70 and Saab 9-5 dominate, Megane a hit

Sweden 2004-2005: Volvo V70 #1, V50 arrives

Sweden 2006-2007: Volvo V70 leads, Saab 9-5 and 9-3 shine

Sweden 2008: new Volvo V70 #1, Saab 9-5 and Volvo V50 on podium

Sweden 2009: Volvo V70 and V50 on top, Passat #3

Sweden 2010: Volvo V70, VW Golf and Passat on top

Sweden 2011: Volvo V70 leads for 15th consecutive year

Sweden 2012: Volvo V70 #1, VW Passat at best ever

Sweden 2013: Volvo V40 lands at #5, still lukewarm

Categories: Sweden