* See the Top 40 brands and Top 75 models by clicking on the title *
Sweden celebrates 20 consecutive months of year-on-year gains at +11% to 26.877 registrations in August, the second best August score ever recorded in Sweden below just August 1974 which was impacted by an impending VAT increase. The year-to-date total is also up 11% on 2014 at 219.000 deliveries after 8 months. For the third August in the past four years, Volkswagen overtakes local behemoth Volvo to take the lead of the brands ranking, as it did in both August 2012 and 2014. Before opening the champagne it’s worthwhile noting that this situation only happens in August due to the Swedish manufacturer all but shutting down for Summer. Volkswagen is however widening the gap year-on-year with sales up 18% to 4.674 and 17.4% share vs. +2% to 3.810 and 14.2% for Volvo. Inside the Top 20 brands, Mercedes (+17%), Kia (+45%), Opel (+27%), Fiat (+35%), Mazda (+47%), Subaru (+41%) and Seat (+72%) all outperform the market.
Volkswagen’s domination of the Swedish sales charts is illustrated by the very frank pole position of the VW Golf at 2.095 sales and 7.8% share (+22%) over traditional leader the Volvo V70 at just 1.304 units and 4.9% (-12%). This is the third time the VW Golf leads the Swedish models ranking after August 2010 and August 2014 and the 4th time in the past decade that no Volvo holds the top spot (August 2013 – VW Passat. The Golf is the first foreign nameplate since the VW Beetle in the 1950s to hold the #1 Swedish monthly spot multiple times.
Other great August performers include the Volvo XC60 (+33%), VW Polo (+201%), BMW 3 Series (+62%), Skoda Octavia (+49%), Toyota Yaris (+60%), VW Tiguan (+86%) and Mercedes CLA (+259%). Finally, let’s notice the impressive landing of the Renault Kadjar at #35 with 196 units sold for its first month in the Swedish market.
Previous month: Sweden July 2015: VW Golf teases Volvo V70 in record market
Full August 2015 Top 40 brands and Top 75 models below.