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Sweden July 2011: Volvo V60 back up to #3 but cannibalises sales

August 2nd, 2011 2 comments

Volvo V60

* See the Top 50 best-selling models by clicking on ‘Read more’ at the end of the post! *

New car sales in Sweden are down slightly in July at -4% and 19,621 units but still up 11% year-to-date at 176,663 registrations. No surprises on top: the Volvo V70 is cruising along with 1,455 sales and 7.4% of the market, higher than its year-to-date share (6.8%).

The VW Passat holds onto its 2nd place and improves its share by more than one percentage point on June with 5.3% and 1,031 sales. For the first time since January the Volvo V60 is on the podium at #3, its best position in Sweden so far, with 668 sales and 3.4%. Its little sister the Volvo V50 follows at 623 sales and 3.2%, making it 3 Volvos in the Top 4 for the first time since February.

Volvo V70

Now that the V60 is well established in the ranking, it’s a good opportunity to figure out whether it has cannibalised the other 2 Volvo station wagons’ sales or if in fact its launch has brought new consumers to the brand. Looking at July 2011 figures vs. July 2010 only, it would seem option 2 is right: the total V50/V60/V70 add up to 14% market share vs. 11.9% for the V50/V70 last year. However year-to-date figures show complete cannibalisation: over the first 7 months of 2011 the V50/V60/V70 are at 13.5% share vs. 13.4% over the same period in 2010 for the V50/V70 duo…

Other good performers this month include the Ford Focus up 4 spots to #8, the Kia Sportage up 5 spots to #19, the Citroen C4 up 17 spots to #24 and the Peugeot 508 breaking into the Top 30 for the first time in Sweden at #26 (+5). Notice the Saab 9-3 drop 22 spots to #63 with 83 sales (0.4%), down to #16 YTD, and the Saab 9-5 drop to #131 with only 17 units sold this month.

Previous month: see the June 2011 post here.

Full July 2011 Top 50 Ranking Table below.

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Categories: Sweden

Sweden June 2011: Volvo XC60 at its highest

July 1st, 2011 No comments

Volvo XC60

In June, Swedish car sales are down for the first time this year at -3% and 27,485 registrations. Midway through the year, the market is still up 14% at 157,042 units. The Top 4 for the month is identical to the year-to-date ranking. The Volvo V70 is unsurprisingly #1 at 7.2% share in May and 6.8% year-to-date at 10,645 sales, down 21% on 2010.

The VW Passat, #2, drops from 6% in May to 4.2% this month and is now also #2 year-to-date, 19 units ahead of the VW Golf, both models at 4.4% share. The Volvo V60 establishes itself in 4th position, still above the V50. The Volvo XC60 is the performer of the month, reaching an outstanding 5th place with 812 sales and 3%, its best-ever score in Sweden.

BMW X3

The Renault Megane stays strong at #7, the Kia Sportage is up 14 spots to #24 and the new generation BMW X3 holds its place in the Top 50 at #49. On the downside, the Saab 9-3 drops to #41 with 182 sales while the Saab 9-5 is #114 with only 39 units changing hands in June.

See the May 2011 article here.

Full Top 50 Ranking Table below.

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Categories: Sweden

Sweden May 2011: VW Passat threatens Volvo V70

June 2nd, 2011 2 comments

VW Passat

The Swedes bought 30,853 new cars in May, an impressive 23% increase year-on-year. The year-to-date figure stands at 129,557 units, up 18%. The Volvo V70 stays on top at 2,110 sales and 6.8%, but the VW Passat, boosted by the new generation, is getting closer this month with 1,837 sales and 6%…

The VW Golf is stable in 3rd place, just like the Volvo V60 at #4, it seems to have found its cruising level at around 3.5% share of the Swedish market. The smaller Volvo V50 is weak this month at #6 and 2.1%, below a Kia Cee’d back to its 2010 self with 792 sales and 2.6%.

The Fiat Ducato continues to deliver incredibly high figures, #10 this month with 1.8%, the Ford Focus is up 14 spots at #11 and the Peugeot 508 breaks into the Top 40 at #34 with 245 sales and 0.8%.

Full Top 40 Ranking Table below.

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Categories: Sweden

Sweden April 2011: Volvo strong, VW Passat #2

May 3rd, 2011 1 comment

VW Passat

At 28,940 registrations and up 13% year-on-year, the Swedish car market delivers its best month of April in 22 years! The Volvo V70 stays on top but sees its share slip down to 6.7%, and the VW Passat is up to #2 for the first time this year with 1,537 sales and a very strong 5.3% share. The VW Golf rounds up the podium at 4.6%.

The new Volvo V60 is back up to 4th place at 3.3%, only 10 units above the V50. In fact, Volvo places 4 models within the Top 6 in the year-to-date ranking, with the Volvo XC60 ranking 6th. Exceptional month for the Fiat Ducato at #8 with 603 sales. The BMW 5 Series shines back into the Top 10 at 2.1% share.

Full Top 40 Ranking Table below.

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Categories: Sweden

Sweden March 2011: Volvo V70 back on track, 5 Swedes in Top 7

April 1st, 2011 No comments

Volvo V70

At 29,527 sales, the Swedish car market is up another 15% this month. The Volvo V70 stays on top and see its share increase to 7.4% at 2,174 sales, and 6.6% over the first 3 months of the year. The Volvo V50 is #2 again, stable at 4.5%, ahead of the VW Golf (4.3%) and the VW Passat (4%), gaining one spot.

The Volvo V60 drops one step again at 2.9% share, down from 3.5% in February and 4.3% in January. It looks like the launch hype has passed for the third best selling Volvo station wagon. The Saab 9-3 is holding relatively well in 6th place, ahead of the Volvo XC60 in 7th, making it 5 Swedes in the Top 7.

Full Top 40 Ranking Table below.

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Categories: Sweden

Sweden February 2011: 3 Volvos in Top 4

March 1st, 2011 No comments

Volvo V50

At +17% in February, Swedish car sales continue their great run and this month Volvo manages to place 3 models (all station wagons) in the Top 4! The Volvo V70 reclaims its #1 spot (revised figures show it was also #1 in January and not the Golf as originally stated) but with a much lower market share than usual (6.3%).

The Volvo V50 jumps up 5 spots to land #2 with 960 sales (4.6%) and the Volvo V60 slows down already (has it found its long-term level yet?) at 730 sales and 3.5%. The VW Golf is #3 at 4.3% and #2 over the first 2 months of 2011 at 4.9%. A podium 100% Volvo at the end of 2011 is a strong possibility! This hasn’t happened since 1997…

Notice also the Saab 9-3 up 9 spots on January at #6 and the Volvo XC60 strong at #8, making it 4 Volvos in the Top 8. The Nissan Qashqai is up to #13.

Full Top 30 Ranking Table below.

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Categories: Sweden

Sweden January 2011: Golf #1, Volvo V60 #3 at 4.3%

February 1st, 2011 No comments

Volvo V60

The Swedish car market is off to a great start in 2011, with January figures up 24%. Surprise on top: the VW Golf is #1 for the 2nd time in 6 months at 1,074 sales and 5.6%, whereas the Volvo V70 compensate for its extravagantly high December figure with only 876 sales and 4.6%.

In 3rd, the Volvo V60 keeps progressing, from 3.1% in December to 4.3% this month. Could the V60 interrupt the 14 year-long reign of the Volvo V70 over the Swedish market? The answer will lie in the next few months’ figures. January 2011 Top 30 and more commentaries below.

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Categories: Sweden

Sweden December 2010: Volvo V60 #3, V70 #1 overall

January 7th, 2011 No comments

Volvo V60

The Swedish market finishes a formidable year on a high: +53% in December, and +36% for the full year at 289,477 sales. The Volvo V70 is at stratospheric heights this month with 15.7%, and 8.8% (25,568 sales) over the full year, exactly double the sales of the VW Golf in #2.

However the performance of the month should go to the Volvo V60: it jumps to the 3rd place for its second month of sales with 926 units and 3.1%, establishing itself as a force to be counted with in 2011. Another solid month for the Saab 9-3 in 4th with 3%, whereas the V50 stays in 5th (2.8%), meaning that Volvo places its 3 station wagons in the Top 5 this month!

December Top 20, Full year 2010 Top 50 and commentaries below.

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Categories: Sweden

Sweden November 2010: new Volvo V60 at #17

December 2nd, 2010 No comments

Still extremely dynamic, the Swedish car market grows 33% in November and 34% Year-to-date! The Volvo V70 stays comfortably on top of the ranking with 2,247 sales and 8.4% market share, above its YTD level (8.1%).

The VW Golf has a very strong month in #2 at 4.7%, ahead of a Passat waiting for its new generation at 3% only. Excellent performance of the Saab 9-3 in 4th at 3% vs. 2.1% YTD.

If the Volvo V50 stays relatively weak in 5th at 2.9%, the new Volvo V60 enjoys its first fully fledged month of sales and breaks into the Top 20 in 17th with 428 registrations and 1.6% of the Swedish market.

More commentaries and Full Top 20 Ranking table below.

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Categories: Sweden

Sweden October 2010: Volvo S60 in Top 10

November 1st, 2010 No comments

The Swedish car market is very dynamic this year, at +21% in October and +34% over 10 months 2010 compared to 2009.

The Volvo V70 once again reaches very high scores at a fantastic 9% market share, well ahead of the VW Passat, still strong at 4.9%, and the VW Golf at a solid 4.2%. The Volvo V50 drops below 3%, possibly due to the imminent arrival of the all-new V60 (slowly getting into gear this month at 121 sales).

The new Volvo S60 achieves the best performance of the month, gaining 12 spots to break into the Top 10 in 8th with 556 sales and a very satisfying 2.1% market share. With the XC60 also delivering excellent results in 7th and 2.2% of the market, Volvo places no less than 4 models in the Top 10 this month!

Full ranking table and more commentaries below.

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Categories: Sweden