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Romania June 2013: Skoda Octavia back up to 2nd place

July 10th, 2013 1 comment

Skoda Octavia Romania June 2013Skoda Octavia

* See the Top 50 best-selling models and Top 40 All-brands by clicking on the title! *

Things are starting to go alarmingly wrong for new car sales in Romania, with June down 46% year-on-year to just 3,967 registrations, which brings the year-to-date total to 24,549 units, down 26% on 2012. If the Dacia Logan comfortably lodges its 106th consecutive mont atop the Romanian models ranking with 490 sales and 12.4%, the #2 spot changes hands this month to land with the Skoda Octavia, back up 8 ranks on May thanks to the new generation now kicking in at 207 units and 5.2%. The Dacia Duster is down to third place at 201 sales and 5.1% but remains #2 year-to-date at 1,362 units and 5.5% vs. 1,108 and 4.5% for the Octavia.

Mercedes CLA Romania June 2013Mercedes CLA

Excellent performance of the VW Golf, stable at #4 but up to 4.5% share thanks to 179 sales, followed by the VW Passat up 12 ranks on last month to #5, while the Toyota Auris is up a massive 39 spots to #7 and the Dacia Sandero is down 5 to #8. Other great performers this month in Romania include the Hyundai Elantra up from outside the Top 100 in May to #13, the Renault Captur landing directly in 19th position for its first full month of sales in the country at 1.2% share, and the Mercedes CLA breaking into the Top 50 for the first time at #46, making Romania the second country in the world where it has done so so far with Turkey (and not Germany!).

Previous month: Romania May 2013: Podium 100% Dacia, Sandero highest since 2009

One year ago: Romania June 2012: Dacia Lodgy makes its first appearance

Full June 2013 Top 50 models and Top 40 All-brands Ranking Tables below.

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Categories: Romania

Romania May 2013: Podium 100% Dacia, Sandero highest since 09

June 12th, 2013 3 comments

Dacia Sandero Romania May 2013The Dacia Sandero had not ranked inside the Romanian podium since 2009…

* See the Top 100 best-selling models and Top 34 All-brands by clicking on the title! *

After giving us a little hope last month when it gained 21% year-on-year, Romanian new car sales are back to hell in May, down a horrendous 47% on May 2012 to 4,107 registrations which brings the year-to-date total to 20,582 units, down 21% on 2012.  The Top 2 models stay unchanged vs. April and YTD: the Dacia Logan reigns supreme with 591 sales and 14.4% followed by the Dacia Duster at 268 units and 6.5%. The Dacia Sandero is up 8 spots on April to land in third position with an excellent 118 sales and 2.9%. This is actually the Sandero’s best ranking since I have had access to monthly rankings for Romania in January 2010. Given the Sandero finished 2009 in 2nd position overall it is safe to assume this is the nameplate’s highest position in 4 years…

Fiat 500L Romania May 2013Fiat 500L

Yes you have guessed it: for what could be the first time in the history of the brand at home, Dacia monopolises the monthly models ranking podium! But wait there’s more: the Dacia Dokker stays at a record 5th place at 111 units and 2.7%, making it 4 Dacias in the Top 5 for only the second time ever after last January… The VW Golf is the best-selling foreign model for the 2nd month in a row at #4 while the VW Jetta is up 5 spots to #8 and the Skoda Rapid up one further rank to a best-ever 9th place. The most spectacular progression however is delivered by the Fiat 500L: up 20 spots on April to a fantastic 11th position with 76 sales and 1.9%, making Romania the 500L’s best overseas country so far… Finally, notice the Toyota Aygo up 53 ranks to #19, the Mercedes A-Class up 30 to #32 and the Mercedes CLA up 43 to #57.

Previous month: Romania April 2013: Dacia Logan up, Dokker in Top 5

One year ago: Romania May 2012: Dacia Logan back in shape at 19% share

Full May 2013 Top 100 models and Top 34 All-brands Ranking Tables below.

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Categories: Romania

Romania April 2013: Dacia Logan up, Dokker in Top 5

May 11th, 2013 5 comments

Dacia Logan Romania April 2013. Picture courtesy of automarket.ruDacia Logan

* See the Top 50 best-selling models and Top 40 All-brands by clicking on the title! *

For the first time in over a year (since March 2012), the Romanian new car market is up by a flamboyant 21% year-on-year in April to 5,242 registrations, reducing the year-to-date fall to 10% at 16,475 units. The Dacia Logan continues to feel the boost of the new generation, reaching 17% market share this month thanks to 893 sales: its best share since last October. The Dacia Duster holds at #2 and 4.7% and takes advantage of a weak month by the Skoda Octavia (#7) to jump to #2 year-to-date also. The VW Golf brilliantly rounds up the podium thanks to 185 sales and 3.5%, followed by the Opel Astra up 3 spots to #4.

Dacia Dokker Romania April 2013. Picture courtesy of automarket.ruDacia Dokker

But the spotlight in Romania this month is on the Dacia Dokker: after breaking into the Top 10 for the first time last month at #9, it is up 4 ranks to break into the Top 5 for the first time anywhere in the world at #5 with 159 sales and 3% share. Another outstanding performer this month is the Skoda Rapid, up 10 spots to break into the Top 10 at #10 with 111 units and 2.1%. Notice also the Fiat 500L up a huge 67 ranks to #31 and the Peugeot 301 slicing its March ranking in two to land at a best-ever #38.

Previous month: Romania March 2013: Dacia Logan on the rebound?

One year ago: Romania April 2012: Suzuki SX4 and VW Jetta hit record heights

Full April 2013 Top 50 models and Top 40 All-brands Ranking Tables below.

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Categories: Romania

Romania March 2013: Dacia Logan on the rebound?

April 17th, 2013 No comments

Dacia Logan Romania March 2013. Picture courtesy of www.autoevolution.comDacia Logan. Picture courtesy of www.autoevolution.com

* See the Top 50 best-selling models and Top 32 All-brands by clicking on the title! *

Things are not getting better for new car sales in Romania, and far from it: March is down a horrid 32% year-on-year to 3,324 registrations, bringing the year-to-date total after 3 months to just 11,233 units, down 20% on 2012. Threatened by the Skoda Octavia last month, the Dacia Logan is back to uncontested domination of the models ranking in March, up to 15.2% share thanks to 506 sales, its best market share so far in 2013. The Dacia Duster is back up to #2 for the third time in the last 4 months at 241 units and 7.3% while the Skoda Octavia rounds up the podium with 195 sales and 5.9% but is still #2 year-to-date.

Dacia Dokker Romania March 2013. Picture courtesy of autoevolution.comDacia Dokker

The VW Golf is up 2 spots on last months to #4 at 3.1% share ahead of the Dacia Sandero very solid at 3% and the Hyundai i20 and Opel Astra both at a very strong 2.9% share. The Dacia Dokker breaks into the Romanian (and any country in the world’s) Top 10 for the first time, up 16 ranks on February to #9 at 65 units and 2%, the Renault Fluence is up 7 to #10, the Skoda Rapid solid at #20, VW Touareg up 21 to #22 and the Ford B-Max up 17 to #24.

Previous month: Romania February 2013: Skoda Octavia threatens Dacia Logan

One year ago: Romania March 2012: Dacia Duster hits 10% market share!

Full March 2013 Top 50 models and Top 32 All-brands Ranking Tables below.

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Categories: Romania

Romania February 2013: Skoda Octavia threatens Dacia Logan

March 9th, 2013 1 comment

Skoda Octavia Romania February 2013Skoda Octavia

* See the Top 80 best-selling models and Top 34 All-brands by clicking on the title! *

The new car market in Romania is down a painful 16% year-on-year in February to 3,473 registrations, bringing the year-to-date total to 7,909 units, down 13% on 2012. If last month Dacia placed 4 models in the Top 5, in February the situation is a little more perilous: the Dacia Logan falls to 11.8% share at 410 sales and for the first time since its original launch in September 2004 (that’s 102 months ago), its domination is actually threatened… The Skoda Octavia indeed clocks up a fantastic month at 324 units and 9.3% share, potentially its highest ever share in the country which means that without the LCV version the Logan would in fact rank #2…

Dacia Sandero Romania February 2013. Picture courtesy of auto-mag.comDacia Sandero

On the other hand the Dacia Sandero surfs at unheard-of heights since the introduction of the new generation: it is up one further spot on January to #4 with 126 sales and 3.6%, the first time it ranks that high at home since October 2010… Other great performers this month include the Opel Astra up 8 ranks to #5, Hyundai i20 up 9 to #7, Suzuki SX4 up 16 to #12, Toyota Auris and Skoda Rapid both up 23 to #14 and #16 respectively while the Peugeot 301 breaks into the Romanian Top 50 for the first time, up 54 spots to #45.

Previous month: Romania January 2013: 4 Dacias in Top 5, Lodgy at world-best #4

One year ago: Romania February 2012: Dacia Duster and Skoda Fabia in shape

Full February 2013 Top 80 models and Top 34 All-brands Ranking Tables below.

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Categories: Romania

Romania January 2013: 4 Dacias in Top 5, Lodgy at world-best #4

February 10th, 2013 10 comments

Dacia Lodgy Romania January 2013. Picture courtesy of Auto BildDacia Lodgy

* See the Top 100 best-selling models and Top 40 brands by clicking on the title! *

Romanian new car sales slow down their fall in January at “just” -10% to 4,436 registrations. This month national carmaker Dacia does at home (and in any country in the world for that matter) what it had never managed before in its 47 years existence, simply because its range had never been that extended. In January there are 4 Dacias in the models ranking Top 5! The Logan logically stays on top but is starting to align with other countries’ rampant fragmentation at ‘only’ 14.5% share and 642 sales in spite of the new generation now well and truly established. The Duster remains #2 for the 2nd consecutive month and only the 4th time in the last 12 months after February and March 2012 with an excellent 268 units and 6%.

Dacia Dokker January 2013. Picture courtesy of L'ArgusDacia Dokker

The big novelty atop the ranking is the world-best 4th place of the Dacia Lodgy, beating the #7 it reached last month in Romania, with 152 sales and 3.4%. And there is the new generation Dacia Sandero up 8 spots on December to #5 at 123 units and 2.8%, its highest ranking in the country since November 2011 and only its third time in the monthly Top 5 in the last 2 years. So you will have guessed it, the Skoda Octavia at #3 with a shy 162 sales and 3.7% vs. 6% in 2011 is the only non-national in the Romanian Top 5 this month…

Renault Clio January 2013Renault Clio

But wait there’s more: the Dacia Dokker doubles its previous record share reached last month and is up 16 ranks to hit a world-best #11 at 79 units and 1.8%… We may have 5 Dacias in the Top 10 for the first time ever as early as next month… Other great performers in January include the Renault Clio up 8 spots to #7, the BMW X5 at #21, VW Up! up 10 to #24, Mercedes ML-Class up 15 to #25, Range Rover Evoque up 18 to #27, Mercedes GLK up 15 to #32 and Skoda Rapid up 14 to #39. Notice also the Opel Mokka at #65, Mercedes Citan at #97, Peugeot 301 at #99 and Seat Toledo at #100.

Previous post: Romania Full Year 2012: Dacia Logan #1 for 8th year in a row

Previous month: Romania December 2012: Dacia Lodgy and Dokker at world best

One year ago: Romania January 2012: A good month for luxury models

Full January 2013 Top 100 models and Top 40 brands Ranking Tables below.

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Categories: Romania

Romania Full Year 2012: Dacia Logan #1 for 8th year in a row

January 12th, 2013 4 comments

The 2nd generation Dacia Logan should help it increase its market share in 2013…

* See the Top 85 best-selling models and Top 50 All-brands by clicking on the title! *

The fall continues for the Romanian new car market: after hitting an all-time high of 343,080 registrations in 2008, it has been down ever since: -55% in 2009, -19% in 2010, -14% in 2011 and -19% in 2012 to 66,436 registrations, the weakest annual total in the country in potentially 20 years… No surprise in pole position: the Dacia Logan lodges its 8th year in a row in the lead and celebrated its 100th consecutive month atop the Romanian models ranking in December, meaning no interruption since its launch in September 2004. However with sales down 35% on 2011 to just 11,255 and 16.9% share, it delivers by far its weakest annual volume and market share, with its best scores remaining 96,037 units in 2006 and 41% share in 2005

Dacia Duster. Picture by plushev, all rights reserved.

8 of the Top 10 best-selling models in Romania this year lose ground compared to 2011: the Skoda Octavia is #2 at -25%, followed by the Dacia Duster at -20% (but hitting its highest ever market share in the country in March at 10%), VW Golf at -24% and Ford Focus at -12%. The Ford Fiesta excels at #6, up 9 spots and 32% year-on-year, with the VW Jetta up 8 ranks and 5% to #8. Other great performers include the Suzuki SX4 up 61% to #14, VW Tiguan up 42% to #15, Hyundai Elantra up to #27, Kia Sportage up 53% to #29, Mercedes ML-Class up 45% to #31 and the Range Rover Evoque up to #41. Two all-new models appear in the Top 50: the Dacia Lodgy at #37 and VW Up! at #39.

Previous post: Romania December 2012: Dacia Lodgy and Dokker at world best

Previous year: Romania Full Year 2011: Dacia Logan at its lowest, Duster #3

Full Year 2012 Top 85 models and Top 50 All-brands Ranking Tables below.

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Categories: Romania

Romania December 2012: Dacia Lodgy and Dokker at world best

January 12th, 2013 No comments

Dacia Dokker

* See the Top 80 best-selling models and Top 35 All-brands by clicking on the title! *

* See the Full Year 2012 post here *

Another catastrophic month for new car sales in Romania: December is down 37% year-on-year to 4,828 registrations, bringing the Full Year 2012 total to 66,436 units, down 19% on 2011. The Dacia Logan celebrates its 100th consecutive month atop the Romanian models ranking: no interruption since the launch of the nameplate in September 2004 when it grabbed a mammoth 33% market share. This month it is at a much more reasonable 16.5% thanks to 795 sales, followed by the Dacia Duster at 283 units and 5.9%, hitting #2 for the first time since last March, and the Skoda Octavia at 209 sales and 4.3%.

Dacia Lodgy

Until this month there was a question mark around the sales potential of the Dacia Lodgy and Dokker at home in Romania as these formats have traditionally been met with mild success in the country. Not so anymore: the Lodgy is up 17 spots on November to rank at a world-best #7 with 109 sales and 2.3% (beating the #10 spot it reached in France last August) while the Dokker is up 29 ranks to #27 at 44 units and 0.9%, also its best ranking in the world so far.

Other great performers in December in Romania include the VW Passat up 14 spots to #4, the Hyundai ix35 at #11 vs. #20 in the Full Year, the Kia Sportage up 17 to #12, BMW X5 up 24 to #19, BMW X1 up 33 to #20, Fiat Qubo up 25 to #22 and Fiat Panda up 54 to #44. Among recent launches, notice the Skoda Rapid up to #53, the Peugeot 301 up 25 ranks to #70 and the Opel Mokka at #80.

Full Year post: Romania Full Year 2012: Dacia Logan #1 for 8th year in a row

Previous month: Romania November 2012: Dacia Logan hits the streets

One year ago: Romania Full Year 2011: Dacia Logan at its lowest, Duster #3

Full December Top 80 models and Top 35 all-brands Ranking Tables below.

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Categories: Romania

Romania November 2012: New Dacia Logan hits the streets

December 11th, 2012 4 comments

Dacia Logan

* See the Top 50 best-selling models and Top 30 brands by clicking on the title! *

Romanian new car sales are taking a catastrophic turn this month, down 45% year-on-year to just 5,698 registrations, which brings the year-to-date total to 61,608 units, down 17% on 2011. November marks the first month of sales of the new generation Dacia Logan, and the data doesn’t show this yet given the model is at an ordinary 16.6% market share and 947 sales, roughly the same level as its 2012 year-to-date share. Perhaps the next few months will be more fruitful. Meanwhile, the Top 4 best-sellers reorganise themselves to reflect the YTD order, with the Skoda Octavia at #2 (5.6%) followed by the Dacia Duster (4.6%) and the VW Golf (3.7%).

The Hyundai i20 is down 3 spots to #11 but stays way above its YTD level (#18) as does the Hyundai ix35 up 12 ranks to #13 vs. #20 YTD, the Renault Clio up 18 to #14 vs. #25 and the Seat Ibiza up 52 to #21 vs. #52. Further down, notice the Dacia Lodgy stable at #24, the Mitsubishi Outlander boosted by the new generation and up 40 spots to #26, the Ford B-Max breaking into the Top 50 for the first time at #32 with 44 sales and the Dacia Dokker dropping out of it for its 2nd month in market at #56.

There is now also a Top 30 brands ranking available for Romania, showing Dacia logically in the lead but with sales down a worrying 57% year-on-year in November at 1,380 units and 24.2% share, Volkswagen #2 at 11.6% followed by Skoda at 8.9%, Renault at 6.7% and Ford at 6.5%. The only Top 30 brands gaining ground this month are Mercedes up 14%, Kia up 12%, Land Rover up 28%, Honda up 4%, Subaru up 33%, Jaguar up a spectacular 200% and Jeep & Lexus both up 100%.

Previous month: Romania October 2012: Ford Fiesta up to #2, Dacia Dokker lands

One year ago: Romania November 2011: 3 Dacias in Top 5

Full November 2012 Top 50 models and Top 30 brands Ranking Tables below.

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Categories: Romania

Romania October 2012: Ford Fiesta up to #2, Dacia Dokker lands

November 13th, 2012 1 comment

Dacia Dokker

* See the Top 50 best-selling models by clicking on the title! *

7th consecutive month of year-on-year decline for new car sales in Romania, however at -13% and 6,782 registrations it is the smallest drop since last May. The year-to-date total now stands at 55,910 units, down 12% on 2011. Boosted by the previous gen in run-out mode and potential pre-sales of the new generation, the Dacia Logan is up to 18.5% share thanks to 1,254 sales, that’s its highest share since last June and its 98th consecutive month at #1 in the country. Exceptional performance of the Ford Fiesta, up 4 spots on last month to #2 with 499 sales and 7.4%. It is now #4 year-to-date at 3% vs. #15 in 2011…

Ford Fiesta

The Dacia Duster rounds up the podium like in the 2012 year-to-date ranking with 358 units and 5.3% and is followed by the Skoda Octavia at 4.9%, the Ford Focus at 2.6%, Renault Symbol at 2.5% and VW Golf at 2.4%. Formidable month for the Hyundai i20, up 5 ranks to #8 and 2.1% vs. #19 year-to-date, while the Toyota Yaris stays solid at #12. The Dacia Lodgy is down 4 spots to #24 and this month we welcome a new Dacia model in the ranking: the Dokker, landing directly at #29 with 49 sales and 0.7% share.

Previous month: Romania September 2012: VW Up! and Dacia Lodgy in Top 20

One year ago: Romania October 2011: Dacia Logan strong, Toyota Yaris up to #5

Full October 2012 Top 50 Ranking Table below.

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Categories: Romania