* See the Top 100 best-selling models and Top 44 All-brands by clicking on the title! *
The Romanian new car market is in negative for the 5th year in a row, going from an all-time high of 343,080 registrations in 2008, down 55% in 2009, -19% in 2010, -14% in 2011, -19% in 2012 and down a further 13% in 2013 to just 57,710 sales, the weakest annual total in the country in over 20 years. In pole position, Dacia improves its market share from 24.7% in 2012 to 30.4% this year thanks to sales up 7% to 17,554 units and an extended range. The Top 5 most popular carmakers are unchanged year-on-year, with Volkswagen at #2 (-22%) followed by Skoda (-18%), Ford (-28%) and Renault (-33%). Opel is up 5% to #6, Mercedes up 18% and 3 spots to #9 and Fiat up 30% to #12.
Model-wise, the Dacia Logan is the best-seller at home for the 9th year running with sales down 5% to a lowest-ever 10,707 units but seeing its share improve to 18.6% thanks to the new generation coming through. The Logan has topped the monthly Romanian ranking without interruption since its launch back in September 2004. The Dacia Duster is down 15% to 3,045 sales and 5.3% but up one spot to snatch the #2 position for the first time, passing the Skoda Octavia down 32% to #3. The Dacia Sandero delivers its best annual ranking since 2009 thanks to the new model, up a whopping 77% and 8 ranks to #4 with 1,859 units and 3.2% share. Add to this the Dacia Dokker up 968% to #8 and the Lodgy up 79% to #19 and you’ll understand why Dacia is doing great at home this year. Notice also the Skoda Rapid landing inside the Top 10 for its first full year of sales at #10 and 1,095 units, the Renault Clio up 49% to #12, Opel Corsa up 27% to #13 and the Fiat 500L arriving at #29.
Previous post: Romania December 2013: Podium 100% Dacia, Dokker up to #3
Two years ago: Romania Full Year 2011: Dacia Logan at its lowest, Duster #3
Full Year 2013 Top 100 models and Top 44 All-brands Ranking Tables below.