Pakistan April 2016: Suzuki Cultus up 71%, changes ahead?

Suzuki Cultus Pakistan April 2016Suzuki Cultus

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Sales of Pakistan-made light vehicles are down 10% year-on-year in April to 17.201 units, bringing the year-to-date total down 4% to 72.379 units. The Toyota Corolla dominates once again with 28.2% share and follows the market at -10% to 4.859 deliveries, followed by the Suzuki Mehran up 22% to 3.202 and the Honda City up 9% to an estimated 1.788 sales. Now that incentives have gone, both the Suzuki Ravi (-51%) and Bolan (-56%) continue their freefall whereas the Suzuki Cultus is up 71% to 5th place. The Pakistani car market has traditionally been dominated by three carmakers manufacturing locally: Suzuki (52% share in April), Toyota (32%) and Honda (16%). This may be about to change though as the Pakistani government wants to break this monopoly-esque situation to bring more competition in the market.

According to local publication arynews.tv, officials are touting a new auto policy, skewed in favour of new entrants, that includes offering foreign car manufacturers lower duties as an incentive to set up plants in Pakistan or revive shuttered ones. New entrants would be able to import machinery for plants duty free. Customs duty for importing car parts has been set at 10%, while existing players will have to pay 30%. “We expect that there will be one or two foreign investors coming into Pakistan,” said Miftah Ismail, chairman of Pakistan’s Board of Investment, who has been talking to car makers about setting up assembly plants for the local market. Ismail told Reuters he had held talks with Japan’s Nissan and alliance partner Renault for “some time”, last month met Fiat executives in Italy for the first time while previous discussions also involved Volkswagen. Analysts say the odds are stacked against Pakistan finalising deals, despite the concessions on offer.

A major obstacle is the perennial concern about political stability in a country where the military has staged several coups since independence and attempted others. The threat of militant attacks also remains high, despite the armed forces’ long-running campaign against groups including the Taliban who are opposed to the government in Islamabad. Foreign companies have been reluctant to invest large sums when the long-term outlook is so uncertain. The local manufacturing partners of Toyota and Honda did not respond to requests for comment. Ali said existing manufacturers felt aggrieved that the government was favouring new investors, and believed they should be similarly encouraged to build new plants and expand existing facilities.

Suzuki said it was prepared to invest $460 million in Pakistan, including setting up a new plant, if the government provided the right incentives. It called for changes to the new auto policy, which it said “may damage the tremendous investment potential in the Pakistan automobile sector”. Some Pakistanis are frustrated by high prices and the quality of locally produced cars, which tend not to have airbags, anti-lock breaking systems (ABS) and other features considered standard elsewhere. The cheapest Pakistani car, the Suzuki Mehran, sells for 650,000 Pakistani rupee ($6,200), or about double the price of a comparable model in India.

Previous month: Pakistan March 2016: Honda City on podium

One year ago: Pakistan April 2015: Suzuki Bolan and Ravi take off

Full April 2016 Top 15 Pakistan-made models below.

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Pakistan March 2016: Honda City on podium

Honda City Pakistan March 2016. Picture courtesy of carguide.phHonda City

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Pakistan data is only for Pakistan-made models, yet it is a fairly representative picture of the local market as imports remain limited. After gaining 23% in January but dropping 9% in February, sales of Pakistan-made models confirm they a hitting the brakes with March volumes down 17% to 17.587 units, pulling the year-to-date total into negative territory at 55.178 registrations, down 2% on the same period a year ago. The perennial leaders the Toyota Corolla (-5%) and Suzuki Mehran (-9%) drop slower than the market and as a result gain market share while the Honda City jumps onto the podium thanks to sales up 23%. The main reason for the market decline is the fall of grace of the Suzuki Ravi (-52%) and Bolan (-57%), the heroes of 2015 due to the end of subsidies for the cutthroat priced commercials.

Previous post: Pakistan January-February 2016: Suzuki Mehran back to #2

One year ago: Pakistan March 2015: Suzuki Ravi progresses further to 2nd place

Full March 2016 Top 15 All-local models Ranking Table below.

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Pakistan January-February 2016: Suzuki Mehran back to #2

Suzuki-Mehran-Pakistan-February 2016The valiant Suzuki Mehran is still a very successful nameplate in Pakistan.

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After crossing the 200.000 annual sales milestone for the very first time in 2015, the Pakistani new car market continues to surge forward in January with sales of Pakistan-made models up 23% to 21.717 units but February marks a pause at -9% to 15.874 deliveries. The year-to-date total remains in positive at +7% to 37.591 sales. The Toyota Corolla remains the best-seller in the country despite sales down 6% over the period to 10.388 and the Suzuki Mehran reclaims the 2nd spot it held in 2014 with sales up 17% to 7.452. Heroes of 2015, the Suzuki Bolan (-37%) and Ravi (-47%) fall back on earth in February but 100%+ increases in January keep their year-to-date total in positive for now.

Previous post: Pakistan Full Year 2015: Toyota Corolla resists Suzuki Bolan/Ravi assault

One year ago (Jan): Pakistan January 2015: Toyota Corolla sovereign

One year ago (Feb): Pakistan February 2015: Toyota Corolla #1, Suzuki Ravi up

Full January and February 2016 Top 15 All-models ranking below.

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Pakistan Full Year 2015: Toyota Corolla resists Suzuki Bolan/Ravi assault

Toyota Corolla Pakistan 2014. Picture courtesy of zeeginition.comThe Toyota Corolla is the best-selling nameplate in Pakistan once again.

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The Pakistan Automotive Manufacturers Association is the source of vehicle sales data for Pakistan, and even though it is limited to locally produced models, it is a pretty accurate representation of the most popular new cars in the country as imports remain limited due to very high duties. And it’s a record year for sales of such vehicles in Pakistan: up 57% to 224.247 registrations, the first time Pakistani volumes are above the 200.000 unit-mark. The Toyota Corolla evolves almost exactly like the market (+58%) to remain at 26% market share and lead the charts for he 7th consecutive year, keeping the big movers of 2015 at bay. Boosted by historically low fuel prices the practical and affordable Suzuki Bolan (+159%) and Ravi (+167%) literally take off, both overtaking the Suzuki Mehran (+24%) down two spots to #4. The Honda City (+33%) outpaces the Suzuki Cultus (+8%) with the Suzuki Wagon R (+129%) also displaying outstanding strength.

Previous post: Pakistan November 2015: Suzuki Bolan up 3-fold to #2

Previous year: Pakistan Full Year 2014: New generation keeps Toyota Corolla #1

Two years ago: Pakistan Full Year 2013: Suzuki Mehran catches up to Toyota Corolla

Full Year 2015 Top 15 All-local models vs. Full Year 2014 figures below.

Full December 2015 Top 15 All-local models Ranking Table below.

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Pakistan November 2015: Suzuki Bolan up 3-fold to #2

Suzuki Bolan Pakistan November 2015. Picture courtesy marks.pkSuzuki Bolan

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As is the tradition on BSCB, Pakistani new car sales data is restricted to locally-assembled models, which gives however a pretty accurate picture of the market as import taxes are too high to allow them in any significant numbers. And the local market is still going gangbusters in Pakistan: up another gigantic 61% year-on-year to 19.029 registrations, lifting the year-to-date total up 56% to a record 206.097 units. The Toyota Corolla is still and by far the most popular nameplate in the county with 26.1% of the market, while in 2nd place the Suzuki Bolan is up almost 3-fold on November 2014 (+179%) to reach 17.4% share, edging past the Suzuki Mehran (+62%) and Ravi (+157%). The Suzuki Wagon R (+257%) and Toyota Hilux (+119%) also take off.

Previous month: Pakistan October 2015: Suzuki Ravi jumps to 2nd place

One year ago: Pakistan November 2014: Toyota Corolla reigns supreme

Full November 2015 Top 15 All-local models Ranking Table below.

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Pakistan October 2015: Suzuki Ravi jumps to 2nd place

Suzuki Ravi Pakistan October 2015Suzuki Ravi

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As is the tradition on BSCB, I can share with you sales of locally-assembled models in Pakistan for the month, a  pretty accurate picture of the new vehicle market in the country given import taxes are too high to allow imports in any significant numbers. Sales of locally-assembled cars in Pakistan are up a whopping 56% year-on-year both in October (19.729 units) and year-to-date (187.068), fuelled by low petrol prices. The Toyota Corolla keeps the lead with just under 1/4 of the market, followed this month by the Suzuki Ravi, up a spectacular 225% on October 2014. The Suzuki Mehran remains third while the Suzuki Bolan is down two spots to #4. Only 911 units separate the three nameplates year-to-date and the race for the overall 2nd spot for the Full Year 2015 will be very tight indeed. Notice also the Suzuki Wagon R up 140% to #7 and the Toyota Hilux up 130% to #9.

Previous month: Pakistan September 2015: Suzuki Bolan stuck at highest-ever share

One year ago: Pakistan October 2014: Toyota Corolla shoots up to 32% share

Full October 2015 Top 15 locally-assembled models below.

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Pakistan September 2015: Suzuki Bolan stuck at highest ever share

Suzuki Bolan Pakistan June 2015. Picture courtesy marks.pkThe Suzuki Bolan is up 3-fold year-on-year in September.

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Sales of locally-assembled cars in Pakistan are up a splendid 45% year-on-year in September to 18.424 units, lifting the year-to-date total to 167.339 sales, up 56% on 2014. The Toyota Corolla remains the most popular nameplate in the country but loses share with sales up ‘just’ 7% to 4.672. The Suzuki Bolan is stuck at its highest-ever market share (18.9%) thanks to sales up a mammoth 218% on September 2014 to 3.487. The Suzuki Mehran edges past the Ravi for just one unit at 2.860 (+17%) vs. 2.859 (+147%) while the Suzuki Wagon R surges 138% to 7th place.

Previous month: Pakistan August 2015: Suzuki Bolan and Ravi hit highest ever shares

One year ago: Pakistan September 2014: Toyota Corolla doubles sales yoy

Full September 2015 Top 15 All-local models Ranking Table below.

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Pakistan August 2015: Suzuki Bolan and Ravi hit highest ever shares

Suzuki Bolan Pakistan August 2015Low fuel prices are pushing Suzuki Bolan sales up 250% in Pakistan.

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Sales of locally-assembled cars in Pakistan are up a whopping 67% year-on-year in August to 20.479 registrations, lifting the year-to-date total up 57% to 148.915 units. If the market leader the Toyota Corolla is up 41% and perennial strong seller the Suzuki Mehran is up 29% this month, the market’s extravagant year-on-year gains are mainly due to the Suzuki Bolan minivan and Ravi pickup. These are the two cheapest and most practical vehicles currently on sale in Pakistan, and drastically lower fuel prices since the beginnong of 2015 have triggered a massive exodus of the Pakistani customers away from three-wheelers and onto these two models. The Bolan is up a staggering 250% year-on-year in August to 3.863 deliveries while the Ravi is up 235% to 3.736. These score earn the Bolan the #2 spot year-to-date at 23.304 units (+150%), while the Ravi is now less than 100 units below the Suzuki Mehra at 22.728 deliveries (+163%).

Previous month: Pakistan July 2015: Suzuki Mehran back to 2nd spot

One year ago: Pakistan August 2014: Toyota Corolla back to #1 year-to-date

Full August 2015 Top 15 All-local models Ranking Table below.

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Pakistan July 2015: Suzuki Mehran back to 2nd spot

Suzuki Mehran Pakistan July 2015Suzuki Mehran sales are up 77% year-on-year in Pakistan.

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Courtesy of the Pakistan Automotive Manufacturers Association, as is the tradition on BSCB we can share with you the best-selling locally produced models, a pretty accurate representation of the most popular new cars in the country as imports are still relatively limited. Sales of these vehicles in Pakistan more than double year-on-year on a particularly low July 2014 base at +128% to 15.909 registrations, lifting the year-to-date total to 128.436 units, up a very impressive 55.5% on 2014. The good health of the Pakistani new car market this year has a lot to do with the price of petrol taking a dive. Thanks to the new generation, the Toyota Corolla is up 6-fold year-on-year to 3.868 sales while the Suzuki Mehran – underperforming the market at +77% – regains the 2nd spot it holds year-to-date. Below, both the Suzuki Bolan (+212%) and Ravi (+326%) continue to deliver explosive year-on-year gains.

Previous month: Pakistan June 2015: Suzuki Bolan and Ravi superstars again

One year ago: Pakistan July 2014: Honda City up to 2nd place

Full July 2015 Top 15 All-local models Ranking Table below.

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Pakistan June 2015: Suzuki Bolan and Ravi superstars again

Suzuki Bolan Pakistan June 2015. Picture courtesy marks.pkThe Suzuki Bolan now ranks #3 year-to-date in Pakistan.

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Sales of locally produced new cars in Pakistan are up a whopping 47% year-on-year in June to 17.802 registrations, lifting the year-to-date total halfway through 2015 to 112.527 units, up an equally impressive 49% on 2014. The trends we have observed in the past few months are confirmed in June: the Toyota Corolla is up 5-fold on June 2014 which was a month of transition to the new generation, the Suzuki Bolan is up 146% to 3.003 sales – now #3 year-to-date – and the Suzuki Ravi pick-up is up 138% to 2.590 units, both models now threatening the Suzuki Mehran for the #2 spot in 2015. Bolan and Ravi sales are boosted by low fuel prices which have triggered buyers to upgrade to these models from three-wheelers.

Previous month: Pakistan May 2015: Suzuki Bolan and Ravi deliver sharp gains again

One year ago: Pakistan June 2014: Suzuki Mehran leads, Toyota Corolla down to #7

Full June 2015 Top 15 local models Ranking Table below.

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