Pakistan October 2016: Honda gains 60%, market down 19%

honda-civic-pakistan-september-2016The Honda Civic ranks third in Pakistan this month.

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Pakistani sales data is traditionally restricted to sales of locally-assembled models, a  pretty accurate picture of the new vehicle market in the country given import taxes are too high to allow imports in any significant numbers. The Pakistani market continues to slide down in October with sales down 19% to 15.988 units, pulling the year-to-date tally down 10% to 168.481. Market leaders Suzuki (-27%) and Toyota (-26%) fall faster than the market but Honda surges 60% thanks to the arrival of the new generation Civic, estimated to be up 266% on the previous model in October 2015 to land at a stunning third position. The Toyota Corolla remains the most popular nameplate in the country, following the market at -20% while in 2nd place the Suzuki Mehran is down just 8%. Notice also the Suzuki Wagon R up 87% and the Suzuki Swift up 5%.

Previous month: Pakistan September 2016: Honda (+38%) resists in market down 13%

One year ago: Pakistan October 2015: Suzuki Ravi jumps to 2nd place

Full October 2016 Top 3 Pakistan-made brands and Top 11 models below.

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Pakistan September 2016: Honda (+38%) resists in market down 13%

honda-civic-pakistan-september-2016The new Civic pushes Honda up 38% in Pakistan this month.

* See the Top 14 All-Pakistan-made models and Top 4 brands by clicking on the title *

Sales of locally-assembled cars in Pakistan are down 13% year-on-year in September to 16.060 units, meaning the year-to-date slide vs. the same period in 2015 is now -9% to 152,493.  Market leader Suzuki falls faster than the market at -25% but still holds a mammoth 53.2% market share, ahead of Toyota at 29.6% (-5%) and Honda up 38% to 17.2% thanks to the arrival of the new generation Civic up 181% to an estimated 1.520 sales in 5th position. The Toyota Corolla remain the best-selling nameplate in Pakistan with 27.4% share (-6%), distancing the Suzuki Mehran (-10%), Bolan (-48%) and Ravi (-43%). The Suzuki Wagon R (+69%), Swift (+17%) and Toyota Hilux (+23%) all post positive results.

 

Previous month: Pakistan July 2016: Suzuki Wagon R doubles sales in market down 12%

One year ago: Pakistan August 2015: Suzuki Bolan and Ravi hit highest ever shares

Full September 2016 Top 14 All-Pakistan-made models and Top 4 brands below.

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Pakistan August 2016: Honda up 58% in market down 14%

honda-civic-pakistan-august-2016The new Honda Civic has landed in Pakistan.

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Sales of locally-assembled cars in Pakistan are down a harsh 14% year-on-year in August to 17.653 units, pulling the year-to-date tally down 8% to 136.433. Suzuki holds 51.1% of the Pakistani market despite sales down 30%, ahead of Toyota at 30.9% (-1%) and Honda at 18% (+59%) thanks to the arrival of the new Civic (+166%). The Toyota Corolla drops 8% but remains the most popular nameplate in the country with 25.9% share, distancing the Suzuki Mehran (+2%), Suzuki Bolan (-56%) and Ravi (-57%). The Suzuki Wagon R (+92%), Toyota Hilux (+61%), Honda Civic (+28%) and Toyota Fortuner (+44%) also post positive results this month.

Previous month: Pakistan July 2016: Suzuki Wagon R doubles sales in market down 12%

One year ago: Pakistan August 2015: Suzuki Bolan and Ravi hit highest ever shares

Full August 2016 Top 14 All-Pakistan-made models and Top 4 brands below.

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Pakistan July 2016: Suzuki WagonR doubles sales in market down 12%

Suzuki WagonR Pakistan July 2016Sales of Suzuki WagonR in Pakistan are up 107% year-on-year in July. 

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Pakistan Automotive Manufacturers Association data enables us to follow the Pakistani market through sales of locally produced models, a pretty accurate representation of the most popular new cars in the country as imports are still relatively limited. In July, sales of these models are down 12% to 13.932 units, leading to a year-to-date tally down 8% to 118.780. Suzuki slightly loosens its stranglehold on the market with deliveries down 19% to 54.8% share while Toyota is up to 30% thanks to sales down just 2% and Honda is up to 15.2% with deliveries down 3%. The Toyota Corolla remains the best-selling vehicle in the country, improving to 26.4% share ahead of the Suzuki Mehran (-1%) and Honda City (-7%). The Suzuki Ravi (-49%) and Bolan (-54%) continue their freefall whereas the Suzuki Cultus is up 17% to #6 and the Suzuki WagonR up 107% to #7. The Toyota Hilux (+37%) and Suzuki Swift (+12%) also impress.

Previous month: Pakistan June 2016: Toyota Corolla and Suzuki Mehran in the lead

One year ago: Pakistan July 2015: Suzuki Mehran back to 2nd spot

Full July 2016 Top 15 All-Pakistan-made models and Top 4 brands below.

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Pakistan June 2016: Toyota Corolla & Suzuki Mehran in the lead

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Sales of locally produced new cars in Pakistan are down 13% to 15.817 units, pulling the year-to-date total halfway through 2016 down 7% to 104.848 sales. The Toyota Corolla follows the market at -14% to 4.042 sales ahead of the Suzuki Mehran up 10% to 2.532 whereas the Suzuki Bolan (-49%) and Ravi (-44%) continue their freefall now that they are not supported by government subsidies. The Toyota Hilux shoots up 92% thanks to a new TRD Sportivo variant of the Vigo Champ model – the new generation hasn’t reached Pakistan just yet. #2 in Pakistan with 35.3% share vs. 52.2% for Suzuki, Toyota celebrates 25 years of presence in Pakistan this year and partnered with famous local singer Shehzad Roy, showing him journeying through the country at the wheel of a Toyota Fortuner for the above video clip of his new song released “Zindabad”.

Previous month: Pakistan May 2016: Toyota Corolla sovereign in market down 12%

One year ago: Pakistan June 2015: Suzuki Bolan and Ravi superstars again

Full June 2016 Top 15 models and Top 5 brands below.

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Pakistan May 2016: Toyota Corolla sovereign in market down 12%

Toyota Corolla Pakistan May 2016. Picture courtesy ndtvThe Toyota Corolla is the best-selling model in Pakistan this year. 

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From this month onwards we will also be reporting on brands data for new light vehicles sales in Pakistan, with the caveat that only sales for new locally produced vehicles are available for this country. Currently only three manufacturers are manufacturing in Pakistan: Suzuki holds almost 54% of the market so far this year, followed by Toyota at 31.4% and Honda at 14.7%. Hyundai is dormant at just 10 deliveries in 5 months (-17%). This situation may soon change though as we analysed last month with the Pakistani government currently attempting to woo new entrants in the local market – the most advanced talks reportedly being set up with French carmaker Renault. Meanwhile, overall sales of Pakistan-made light vehicles are down 12% year-on-year in May to 17.052 units, pulling the year-to-date total down 6% to 89.431. The Toyota Corolla remains by far the most popular vehicle in the country with sales up 4% to 5.207 ahead of the Suzuki Mehran (+17%) and Honda City (+5%) whereas the Suzuki Bolan (-49%) and Ravi (-53%) progressively return to pre-2015 levels now that the tax cuts they were benefitting last year have ended.

Previous month: Pakistan April 2016: Suzuki Cultus up 71%, changes ahead?

One year ago: Pakistan May 2015: Suzuki Bolan and Ravi deliver sharp gains again

Full May 2016 Top 4 Pakistan-made brands and Top 15 models below.

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Pakistan April 2016: Suzuki Cultus up 71%, changes ahead?

Suzuki Cultus Pakistan April 2016Suzuki Cultus

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Sales of Pakistan-made light vehicles are down 10% year-on-year in April to 17.201 units, bringing the year-to-date total down 4% to 72.379 units. The Toyota Corolla dominates once again with 28.2% share and follows the market at -10% to 4.859 deliveries, ahead of the Suzuki Mehran up 22% to 3.202 and the Honda City up 9% to an estimated 1.788 sales. Now that incentives have gone, both the Suzuki Ravi (-51%) and Bolan (-56%) continue their freefall whereas the Suzuki Cultus is up 71% to 5th place. The Pakistani car market has traditionally been dominated by three carmakers manufacturing locally: Suzuki (52% share in April), Toyota (32%) and Honda (16%). This may be about to change though as the Pakistani government wants to break this monopoly-esque situation to bring more competition in the market.

According to local publication arynews.tv, officials are touting a new auto policy, skewed in favour of new entrants, that includes offering foreign car manufacturers lower duties as an incentive to set up plants in Pakistan or revive shuttered ones. New entrants would be able to import machinery for plants duty free. Customs duty for importing car parts has been set at 10%, while existing players will have to pay 30%. “We expect that there will be one or two foreign investors coming into Pakistan,” said Miftah Ismail, chairman of Pakistan’s Board of Investment, who has been talking to car makers about setting up assembly plants for the local market. Ismail told Reuters he had held talks with Japan’s Nissan and alliance partner Renault for “some time”, last month met Fiat executives in Italy for the first time while previous discussions also involved Volkswagen. Analysts say the odds are stacked against Pakistan finalising deals, despite the concessions on offer.

A major obstacle is the perennial concern about political stability in a country where the military has staged several coups since independence and attempted others. The threat of militant attacks also remains high, despite the armed forces’ long-running campaign against groups including the Taliban who are opposed to the government in Islamabad. Foreign companies have been reluctant to invest large sums when the long-term outlook is so uncertain. The local manufacturing partners of Toyota and Honda did not respond to requests for comment. Ali said existing manufacturers felt aggrieved that the government was favouring new investors, and believed they should be similarly encouraged to build new plants and expand existing facilities.

Suzuki said it was prepared to invest $460 million in Pakistan, including setting up a new plant, if the government provided the right incentives. It called for changes to the new auto policy, which it said “may damage the tremendous investment potential in the Pakistan automobile sector”. Some Pakistanis are frustrated by high prices and the quality of locally produced cars, which tend not to have airbags, anti-lock breaking systems (ABS) and other features considered standard elsewhere. The cheapest Pakistani car, the Suzuki Mehran, sells for 650,000 Pakistani rupee ($6,200), or about double the price of a comparable model in India.

Previous month: Pakistan March 2016: Honda City on podium

One year ago: Pakistan April 2015: Suzuki Bolan and Ravi take off

Full April 2016 Top 15 Pakistan-made models below.

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Pakistan March 2016: Honda City on podium

Honda City Pakistan March 2016. Picture courtesy of carguide.phHonda City

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Pakistan data is only for Pakistan-made models, yet it is a fairly representative picture of the local market as imports remain limited. After gaining 23% in January but dropping 9% in February, sales of Pakistan-made models confirm they a hitting the brakes with March volumes down 17% to 17.587 units, pulling the year-to-date total into negative territory at 55.178 registrations, down 2% on the same period a year ago. The perennial leaders the Toyota Corolla (-5%) and Suzuki Mehran (-9%) drop slower than the market and as a result gain market share while the Honda City jumps onto the podium thanks to sales up 23%. The main reason for the market decline is the fall of grace of the Suzuki Ravi (-52%) and Bolan (-57%), the heroes of 2015 due to the end of subsidies for the cutthroat priced commercials.

Previous post: Pakistan January-February 2016: Suzuki Mehran back to #2

One year ago: Pakistan March 2015: Suzuki Ravi progresses further to 2nd place

Full March 2016 Top 15 All-local models Ranking Table below.

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Pakistan January-February 2016: Suzuki Mehran back to #2

Suzuki-Mehran-Pakistan-February 2016The valiant Suzuki Mehran is still a very successful nameplate in Pakistan.

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After crossing the 200.000 annual sales milestone for the very first time in 2015, the Pakistani new car market continues to surge forward in January with sales of Pakistan-made models up 23% to 21.717 units but February marks a pause at -9% to 15.874 deliveries. The year-to-date total remains in positive at +7% to 37.591 sales. The Toyota Corolla remains the best-seller in the country despite sales down 6% over the period to 10.388 and the Suzuki Mehran reclaims the 2nd spot it held in 2014 with sales up 17% to 7.452. Heroes of 2015, the Suzuki Bolan (-37%) and Ravi (-47%) fall back on earth in February but 100%+ increases in January keep their year-to-date total in positive for now.

Previous post: Pakistan Full Year 2015: Toyota Corolla resists Suzuki Bolan/Ravi assault

One year ago (Jan): Pakistan January 2015: Toyota Corolla sovereign

One year ago (Feb): Pakistan February 2015: Toyota Corolla #1, Suzuki Ravi up

Full January and February 2016 Top 15 All-models ranking below.

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Pakistan Full Year 2015: Toyota Corolla resists Suzuki Bolan/Ravi assault

Toyota Corolla Pakistan 2014. Picture courtesy of zeeginition.comThe Toyota Corolla is the best-selling nameplate in Pakistan once again.

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The Pakistan Automotive Manufacturers Association is the source of vehicle sales data for Pakistan, and even though it is limited to locally produced models, it is a pretty accurate representation of the most popular new cars in the country as imports remain limited due to very high duties. And it’s a record year for sales of such vehicles in Pakistan: up 57% to 224.247 registrations, the first time Pakistani volumes are above the 200.000 unit-mark. The Toyota Corolla evolves almost exactly like the market (+58%) to remain at 26% market share and lead the charts for he 7th consecutive year, keeping the big movers of 2015 at bay. Boosted by historically low fuel prices the practical and affordable Suzuki Bolan (+159%) and Ravi (+167%) literally take off, both overtaking the Suzuki Mehran (+24%) down two spots to #4. The Honda City (+33%) outpaces the Suzuki Cultus (+8%) with the Suzuki Wagon R (+129%) also displaying outstanding strength.

Previous post: Pakistan November 2015: Suzuki Bolan up 3-fold to #2

Previous year: Pakistan Full Year 2014: New generation keeps Toyota Corolla #1

Two years ago: Pakistan Full Year 2013: Suzuki Mehran catches up to Toyota Corolla

Full Year 2015 Top 15 All-local models vs. Full Year 2014 figures below.

Full December 2015 Top 15 All-local models Ranking Table below.

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