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Norway March 2014: Tesla Model S above 10% share, #1 YTD, BMW i3 #10!

April 4th, 2014 9 comments

Tesla Model S Norway March 2014. Picture courtesy of motortrend.comThe Tesla Model S sold as much as the VW Golf, Up and Toyota Auris combined.

* NOW UPDATED with the Top 130 best-selling models and Top 32 brands! *

New car sales in Norway are up a massive 29% year-on-year in March to 13,861 registrations, bringing the year-to-date total after one quarter to 36,492 units, up 8% on 2013. And the first relevant piece of information about the Norwegian new car market this month is that it continues to behave like it’s on another planet, or at least 10 years ahead of any other market in the world… If you thought the Tesla Model S had exhausted all its potential after its incredible run over the past few months (#1 last September and December#2 last November), well you were wrong. Very wrong. In March the Model S delivers no less than its best performance yet, and by far. Thanks to an incredible 1,493 sales, it grabs 10.8% of the Norwegian car market, the first time an all-electric model manages that feat anywhere in the world.

Tesla Model S Norway March 2014. Picture courtesy of motortrend.com P2Tesla Model S

This means the Model S sold as much as its 3 followers in the ranking combined: the VW Golf (624), Toyota Auris (472) and VW Up (444), and is now #1 year-to-date with 2,056 sales and 5.6% ahead of the VW Golf (1,577) and Nissan Leaf (1,522). It also means only one brand managed to sell more cars than the Tesla Model S in Norway this month: Volkswagen at 1,772 units. With just one model, Tesla is indeed the #2 brand in the country this month ahead of Toyota (1,441), BMW (1,016) and Nissan (924). I could go on and on with more records but I think by now you get the picture. Tesla is literally making history in Norway right now, and rewriting the rules of what sales level a car this size, let alone an all-electric one, can achieve.

BMW i3 Norway March 2014. Picture courtesy of largus.frThe BMW i3 breaks into a country’s Top 10 for the very first time.

But wait there’s more all-electric records this month in Norway… First let’s salute the exceptional performances of the VW Up at an all-time high 4th position, up 327% year-on-year due to the success of the e-Up. Then we have the out-of-this-world 10th place of the BMW i3 with 336 sales and 2.4%, whereas I had not seen this model break into any country’s Top 50 so far! Norway definitely confirms this month its position as the electric car heaven of the world… Finally let’s notice the Toyota RAV4 up 148% to #8, the Volvo XC60 up 68% to #15, BMW 3 Series up 66% to #16 and the Audi A3 up 105% to #17.

Previous month: Norway February 2014: VW Golf edges past Nissan Leaf, Tesla Model S #4

One year ago:  Norway March 2013: Mazda CX-5 threatens VW Golf

Full March 2014 Top 130 models and Top 32 brands Ranking Tables below.

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Categories: Norway

Norway February 2014: Golf edges past Leaf, Tesla Model S #4

March 6th, 2014 No comments

Tesla Model S Norway February 2014. Picture courtesy of motortrend.comTesla Model S

* See the Top 20 best-selling models and Top 34 All-brandss by clicking on the title! *

The Norwegian new car market is down 1% year-on-year both in February at 11,246 registrations and year-to-date at 22,631 units, but remains by far the most electric European market: if the VW Golf reclaims the pole position this month thanks to 488 sales and 4.3% share, it is only 4 units above the Nissan Leaf which remains the best-seller so far in 2014 at 1,134 units and 5% share (+105% on 2013!) vs. 1,016 and 4.5% for the Toyota Auris and 953 and 4.2% for the Golf.

Nissan Leaf Norway February 2014. Picture courtesy of largus.frThe Nissan remains the best-seller in Norway so far in 2014.

Fallen outside the Top 20 in January, the Tesla Model S is back with a vengeance in an extraordinary 4th position thanks to 431 sales for a 3.8% share. Other great performers this month in Norway include the Toyota RAV4 up 185% on February 2013 to #5, the Nissan Qashqai up from outside the Top 20 last month to #8, the VW Up! up 132% to #9, Suzuki SX4 up 302% to #13 and the Peugeot 2008 at #17 with 184 sales and 1.6% share.

Previous month: Norway January 2014: Nissan Leaf leads, Suzuki SX4 up to #7

One year ago: Norway February 2013: Nissan Leaf up to world-best 5th place

Full February 2014 Top 20 models and Top 34 All-brands Ranking Tables below.

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Categories: Norway

Norway January 2014: Nissan Leaf leads, Suzuki SX4 up to #7

February 5th, 2014 1 comment

Nissan Leaf Norway January 2014. Picture courtesy of largus.frNissan Leaf

* See the Top 20 best-selling models and Top 32 brands by clicking on the title! *

New car sales in Norway are down 2% year-on-year in January to 11,385 registrations. And it’s another milestone month for electric cars in Norway: the Nissan Leaf is the best-seller this month and for the 2nd time ever after last October thanks to 650 sales and 5.7%, a new market share record for the nameplate in the country.With the Tesla Model S topping the Norwegian sales charts in September and December (but outside the Top 20 this month), an electric car was the best-selling model in the country for 4 of the last 5 months! Can the Leaf maintain its leadership to be the first all-electric car to finish a year at #1 in any country in the world? Answer in a bit less than 12 months… This is going to be a great year indeed!

Suzuki SX4 Norway January 2014Suzuki SX4 S-Cross

Excellent score of the Toyota Auris up 233% year-on-year to #2 and of the Suzuki SX4 making its very first appearance inside the Norwegian Top 10 thanks to the S-Cross model at #7 with 314 sales and 2.8%. The other models making it into this month’s Top 20 whereas they weren’t in last year’s are the BMW 3 Series up to #9, the VW Up! up to #11, BMW X3 up to #13, Peugeot 2008 up to #14, Peugeot 308 up to #18 and the Ford Kuga up to #19. Brand-wise, Toyota leads with 13.2% share above Volkswagen at 11.9% while BMW shoots up to #3 and 8.1% vs. #8 and 4.8% over the Full Year 2013. Notice also Peugeot up 11 spots on December to #5 and Suzuki up to #12 vs. #19 in 2013.

Previous post: Norway Full Year 2013: VW Golf #1, Nissan Leaf on podium!

Previous month: Norway December 2013: Tesla Model S best-seller again!

One year ago: Norway January 2013: Mazda CX-5 at world-best 2nd place!

Full January 2014 Top 20 models and Top 32 brands Ranking Tables below.

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Categories: Norway

Norway Full Year 2013: VW Golf #1, Nissan Leaf on podium!

January 5th, 2014 No comments

Nissan Leaf Norway 2013. Picture courtesy of largus.frNissan Leaf

* See the Top 20 best-selling models and Top 50 All-brands by clicking on the title! *

New car sales in Norway gain 3% year-on-year in 2013 to 142,151 registrations. If the VW Golf manages a 6th consecutive year atop the models ranking thanks to sales up a fantastic 17% to 7,366 units and 5.2% share, the rest of the ranking has gone mad, making Norway one of the most interesting countries to follow this year. Half of the models ranking inside the Top 10 this year are new to this level, but let’s get straight to the point: the big event this year in Norway is the incredible success of two electric-powered cars. Firstly the Tesla Model S, which created a proper earthquake in September when it simply took the lead of the Norwegian models ranking, but far from being a one-hit wonder it went on to rank #2 in November and #1 again in December! In spite of being in market for only four month, the Model S managed to slip inside the year-end Top 20 at #20 with 1,983 sales and 1.4%, by far its best performance worldwide.

Tesla Model S Norway 2013. Picture courtesy of motortrend.comNo one could have predicted the Tesla Model S would top the Norwegian rankings twice this year…

The second electric superstar this year in Norway is the Nissan Leaf, which also managed the unheard-of feat of topping the monthly sales charts (in October) in what was also a world-first. The Leaf stayed consistent all year long, ranking inside the Top 5 for 7 out of 12 months, and finishes 2013 in a brilliant third position with 4,604 units and 3.4% share, exactly doubling its 2012 sales.

Mazda CX-5 Norway 2013. Picture courtesy of autobild.deThe Mazda CX-5 ranks at a world-best #4 this year in Norway.

But wait there are a lot more outstanding performers in the Norwegian Top 10 this year… Boosted by their hybrid versions, the Toyota Auris is up 89% to #2 while the Yaris is up 14% to #5. While in 2011 the Mitsubishi ASX achieved world-best sales figures in Norway, this year the Mazda CX-5 is the ‘SUV du jour’, tripling its 2012 sales to 4,387 and 3.1% at #4 and peaking at a world-best #2 in January, February and March. The Volvo V40 is up 600% to #6 for its first full year, the Toyota RAV4 is up 107% to #8, Mitsubishi Outlander up 116% to #12 and the Mercedes A-Class up 418% to #19.

Previous post: Norway December 2013: Tesla Model S best-seller again!

One year ago: Norway Full Year 2012: VW Tiguan and Nissan Leaf impress

Two years ago: Norway Full Year 2011: VW Golf and Passat lead, Mitsubishi ASX at world best

Full Year 2013 Top 20 models and Top 50 brands Ranking Tables below.

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Categories: Norway

Norway December 2013: Tesla Model S best-seller again!

January 5th, 2014 1 comment

Tesla Model S Norway September 2013. Picture courtesy of motortrend.comSecond month in pole position for the Tesla Model S in Norway.

* See the Top 20 best-selling models and Top 34 All-brands by clicking on the title! *

* The Full Year 2013 Norwegian Report is here! *

In a euphoric Norwegian market up 22% year-on-year to 11,395 registrations in December, Tesla drops another bombshell: the Model S is the most successful vehicle in the country for the second time after making worldwide headlines back in September when it first ranked #1 here. I guess those who thought the Model S surge to pole position that month was a one-off due to the delivery of year-old orders, and I admit I was among them, now have to eat their words, or at least make it a “two-off”. In fact, since September the only month the Model S did not manage to rank within the Top 2 best-sellers in Norway was October as it was back up to #2 in November. 553 units sold in December give it 4.9% market share and allow it to rank among the annual Top 20 at #20 with 1,983 sales and 1.4%. Needless to say 2014 will be a riveting year to follow as it will confirm/infirm the success of this UFO in this part of the world.

Volvo V40 Norway December 2013. Picture courtesy of largus.frVolvo V40

But the December surprises don’t stop there in Norway. Traditionally strong in December (the V70 was #1 in 2012), neighbour Volvo overdoes it this year: it doubles its market share compared to December 2012 to 16.5% thanks to 1,884 sales, taking the lead of the brand ranking away from Volkswagen (13%)! Illustrating this, Volvo places the V40 and V70 at equal-number 2 with 542 sales and 4.8% each (best-ever ranking in Norway for the former), the V60 up 8 spots to #6 with 3,7% and the XC60 up 6 to #7 and 3.7%. All these extremely strong performances bring the VW Golf down to #5, the Toyota Auris down to #9 and the Nissan Leaf down to #8 but these 3 models still lead the way in the annual ranking, in this order. Finally, at #10 the Mercedes A-Class is up 8 ranks to break into the Top 10 for the 2nd time this year after last February.

Previous month: Norway November 2013: Tesla Model S back up to #2!

One year ago: Norway December 2012: Volvo V70 surprise leader

Full December 2013 Top 20 models and Top 34 All-brands Ranking Tables below.

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Categories: Norway

Norway November 2013: Tesla Model S back up to #2!

December 3rd, 2013 8 comments

Tesla Model S Norway October 2013The Tesla Model S is back atop the Norwegian sales charts!

* NOW UPDATED with actuals for the Top 15! Many thanks to Øystein *

* See the Top 20 best-selling models and Top 35 All-brands by clicking on the title! *

New car sales in Norway are up by a nudge in November: +0.8% year-on-year to 12,079 registrations, which brings the year-to-date total to 130,756 units, up 2% on 2012. If like me you thought that the pole position of the Tesla Model S here back in September was a freak event due to the delivery of 2 years-worth of orders, well you were mistaken! After falling out of the Top 20 in October, the Model S is back with a vengeance: up to an unbelievable (once again) 2nd place thanks to 527 sales and 4.4% share! Tesla’s electric sports sedan has now found an astounding 1,433 buyers in Norway alone!

Nissan Leaf Norway November 2013. Picture courtesy of largus.frNissan Leaf

But wait the electric good news don’t stop there: after leading the market for the first time last month, the Nissan Leaf is down to a more reasonable 5th place with 512 units and 4.2% but up one spot in the year-to-date ranking to climb on the overall podium at #3 with 4,267 sales and 3.3% below only the VW Golf at 6,905 units and 5.3% and the Toyota Auris at 4,507 units and 3.4%. Notice also the Skoda Octavia stable at an excellent 4th place with 524 sales and 4.3% this month, the VW Up! up to #7 thanks to the electric version and the Suzuki SX4 up to #15.

Previous month: Norway October 2013: Nissan Leaf new leader!

One year ago: Norway November 2012: Podium 100% Volkswagen

Full November 2013 Top 20 models and Top 35 All-brands Ranking Tables below.

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Categories: Norway

Norway October 2013: Nissan Leaf new leader!

November 2nd, 2013 4 comments

Nissan Leaf Norway October 2013. Picture courtesy of largus.frNissan Leaf

* See the Top 20 best-selling models/LCVs and Top 35 All-brands by clicking on the title! *

Norwegian new car sales are up 4% year-on-year in October to 12,893 registrations, bringing the year-to-date total to 118,677 units, up 2% on 2012. After the Tesla Model S wrote history last month by leading the models ranking, Norway is under the worldwide spotlight once again in October, because the Nissan Leaf flamboyantly grabs the pole position thanks to 716 sales and 5.6% share! If you weren’t convinced Norway is the kingdom of electric cars, well you should by now. The Leaf is up to #4 year-to-date at 3,755 units and 3.2% share. Meanwhile the Tesla Model S is back to earth (meaning outside the Top 20) with 98 sales and 0.8%, making Tesla the #22 brand between Renault and Lexus.

Toyota Auris Touring Norway October 2013. Picture courtesy of largus.frToyota Auris

In 2nd place, the Toyota Auris is up to an outstanding 679 sales and 5.3% and here too this is an eco-friendly story as 75% of Auris sales in October are hybrids. The VW Golf is relegated to third position this month at 5% share but remains by far the best-seller year-to-date at 6,239 units and 5.3% vs. 3,982 and 3.4% for the Toyota Auris at #2. Notice also the Skoda Octavia holding an excellent 4th place at 4.2% share vs. #9 and 2.3% year-to-date.

Previous month: Norway September 2013: Tesla Model S in pole position!

One year ago: Norway October 2012: Nissan Leaf at highest in the world

Full October 2013 Top 20 models/LCVs and Top 35 All-brands Ranking Tables below.

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Categories: Norway

Norway September 2013: Tesla Model S in pole position!

October 5th, 2013 14 comments

Tesla Model S Norway September 2013. Picture courtesy of motortrend.comTesla Model S

* NOW UPDATED with the Top 30 models and Top 35 All-brands! Thanks Øystein *

It did it. We already knew the Tesla Model S topped the overall Norwegian models ranking during the first week of September, but I doubted it could maintain that level on a full month. Turns out it can. In September the Model S did what no full electric car ever managed before in the world: finish a month in pole position. Full stop. That’s how big what Tesla managed in Norway. Yes, we are looking at one of the biggest worldwide sales events of the year. There. I’ve said it.

Tesla Model S Norway September 2013. Picture courtesy of motortrend.com P2Tesla Model S

Selling an incredible 616 units for a 5.1% market share vs. 561 and 4.6% for the VW Golf, the Model S is up 14 spots on August and pushes the Tesla brand up to #7 in between Skoda and Nissan this month… The Model S is the first model to beat the VW Golf in a monthly ranking so far in 2013 and only the 5th car to have done so in the last 4 years after the Volvo V70 in December 2009, 2010 and 2012, the VW Passat in June 2011, Toyota Avensis in February 2012 and the Ford Focus in June 2012…

Suzuki SX4 S-Cross Norway September 2013Suzuki SX4 S-Cross

Note Model S sales are the result of 2 years’ worth of orders being delivered now, but this doesn’t detract from its incredible performance next to which all other movements in the Norwegian September ranking seem insignificant. To name a few, the Skoda Octavia is up 3 spots to #4, Volvo V40 up 5 to #6, BMW 3 Series up 4 to #14, Volvo XC60 up to #14, Volvo V60 up 9 to #16 and the Suzuki SX4 is up to #27 vs. #77 over the Full Year 2012 thanks to the new S-Cross model.

Previous post: Frankfurt Auto Show Part 1: Tesla Model S best-seller in Norway!

Previous month: Norway August 2013: Mazda CX-5 only 8 units below VW Golf

One year ago: Norway September 2012: Toyota Prius #3, Peugeot 4008 in Top 30

Full September 2013 Top 30 models, LCV and Top 35 All-brands Ranking Tables below.

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Categories: Norway

Frankfurt Auto Show Part 1: Tesla Model S best-seller in Norway!

September 12th, 2013 2 comments

Telsa Model S Frankfurt Auto Show September 2013Lots of interest from the press at the Tesla stand!

This is the first article in a 5 part-series dedicated to the Frankfurt Auto Show, which I had the honour to visit today. I also had the chance to make a few interviews there, so I will capture all this for you so you don’t miss a bit! The most exclusive and perhaps the most relevant piece of information I have managed to get my hands on today is coming from Tesla. If you are a regular BSCB reader you will know that the market valuation of Tesla is currently above that of Fiat, and that the Model S broke for the first time into the monthly Top 20 of any country in the world in Norway last month where it ranked #15.

Tesla Model SFrankfurt Auto Show September 2013aTesla Model S at the Frankfurt Auto Show 2013

Speaking with Tesla Motors Europe Sales and Marketing Director Espen Pedersen, I learnt today that the Model S was the best-selling model overall in Norway during the first week of September, selling 134 units vs. 117 for the VW Golf (#1 year-to-date)! Although confined to one country, this is still an unbelievable achievement for a luxury electric car! It will be tough for the Model S to maintain this pole position over the full month of course, but Mr. Pedersen is hopeful it can stay inside the podium by the time September comes to an end… Needless to say I can’t wait to see that ranking in a few weeks! If this occurs, it will obviously be the first time a Tesla model ranks on any country’s podium and only the 2nd time an all-electric car manages to do so after the Nissan Leaf last April here in Norway.

Tesla Model S Frankfurt Motor Show. Picture courtesy of Autobild.deBack view…

We know Norwegians are first class lovers of electric cars but this is taking it to a whole new level. Interestingly, both the Model S and Leaf’s success in Norway are partly linked to the fact that not being part of the EU, homologation is a little easier as it roughly follows US standards. According to Mr Pedersen, other countries where the Model S has received a particularly warm welcome so far are the Netherlands and Denmark, something we will be able to verify when the next few months’ sales data becomes available.

Tesla Model S Interior. Picture courtesy of motortrend.comAnd the interior, arguably featuring the largest touchscreen of any model on sale now.

Overall, Tesla is counting on 21,000 deliveries of the Model S in 2013, 5,000 of which are expected to come from Europe. In 2014 the projected figure is 40,000, with Asia Pacific added to the mix. Right now, Tesla’s focus is on the Model X SUV that should see the light in end 2014, before a smaller city car, codenamed Generation 3 for now, hits the road in 3-4 years with a bold target of 200,000 annual sales. What about the extravagant share price? For Mr Pedersen, Tesla is considered a tech company at the moment, not so much a car manufacturer, and is valued as such. Still, on paper, Tesla could currently swallow a few manufacturers with a 100-year history… Will it do it? Nope, but it’s always good to know.

Norway August 2013: Mazda CX-5 only 8 units below VW Golf, Tesla above Honda, Citroen and Renault!

September 3rd, 2013 8 comments

Mazda CX-5 Norway August 2013. Picture courtesy of largus.frMazda CX-5

* NOW UPDATED with actuals for the Top 20 models and Top 33 All-brands! See title *

Contact me at matt@bestsellingcarsblog.com for a more in-depth analysis of this market.

The Norwegian new car market is down 1% year-on-year in August to 11,660 registrations, which means the year-to-date total is now up by only 0.6% on 2012 at 93,616 units. If the VW Golf maintains itself in pole position thanks to 514 sales and 4.4% share and thus reinforcing its 2013 year-to-date lead, the big event is in 2nd place: the Mazda CX-5 misses the top spot in Norway for only 8 units at 506 sales! Although it is the 5th time the CX-5 ranks #2 in Norway (all of them this year), it is the closest it’s ever been to top a country’s sales charts, anywhere in the world! The Toyota Auris delivers a great month as well, up 5 ranks on July to land on the third spot of the podium, helping Toyota take the brand crown away from Volkswagen for the 2nd month running.

Tesla Model S Norway August 2013. Picture courtesy of klikk.noTesla Model S

Norway is the European champion of eco-friendly cars, and this month is another proof. The Nissan Leaf is back up 3 spots to rank 4th with 448 sales and 3.8% share. It’s the nameplate’s 2nd best ranking and monthly volume (below the #2 and 455 units it reached last April) but by far its best-ever market share in the country and in the world. Other striking event confirming Norway’s electric car leadership: the Tesla Model S makes its very first appearance in any country’s Top 20 at #15 with 185 sales and 1.6% share! This also means Tesla is up to #17 in the brands ranking, above manufacturers like Honda, Citroen, Suzuki and Renault!

Peugeot 2008 Norway August  2013. Picture courtesy of LargusPeugeot 2008

Finally, notice the Audi A3 up 4 spots on July to #12, and the Peugeot 2008 breaking into the Norwegian Top 20 for the first time at #19 with 167 sales and 1.4% share.

Previous month: Norway July 2013: Mazda CX-5 back up to #2, Toyota RAV4 #4

One year ago: Norway August 2012: Subaru XV up to #6

Full August 2013 Top 20 models, Top 15 LCV and Top 33 All-brands Ranking Tables below.

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Categories: Norway