Norway September 2017: Tesla snaps staggering 15% market share

The Model X posts a record month in Norway, pushing the Tesla brand to record heights.

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The Norwegian new car market is down 2.7% year-on-year in September to 13.484 units, leading to a year-to-date total up just 0.4% to 116.358 registrations. The performer of the month in Norway is without a doubt electric carmaker Tesla, striking again but this time with even more strength. September results show the U.S. carmaker broke the 2.000 monthly sales barrier for the first time in its history – the brand launched here in July 2013 – at 2.003 units, only 80 below market leader Volkswagen. This equals to a staggering 14.9% share of the Norwegian market. For perspective, its previous bests in Norway were 1.493 sales and 10.8% share in March 2014 when it also ranked #2 and when the Model S was by far the best-seller in the country, this for the third time after September and December 2013. Tesla had only managed to break the 1.000 monthly unit barrier once more: in March 2015 when it sold 1.140 for a 8.1% share and third place overall.

The Volvo V90 is up to 4th place in Norway this month thanks to its PHEV variant. 

This month Tesla places both its two nameplates on the Norwegian podium: below the VW Golf up 37% to 10.1% share (69% for the e-Golf), the Model S is up 4-fold on September 2016 to 1.007 sales and 7.5% share, its best result in 2.5 years – since March 2015, while the Model X is up 66% year-on-year to smash its volume and share records at 996 units and 7.4%, previous best being 609 and 4.3% last June. It’s fair to say Norwegian customers cannot wait for the new Model 3… Other great performers in Norway this month include Volvo up 26%, Porsche up 38%, Hyundai up 42% and Mini up 158%. Model-wise, notice the Volvo V90 shooting up 10 spots on August to #4 pushed by the PHEV variant accounting for 60% of its sales this month, the Mercedes GLC up 82% to #20, the Peugeot 3008 up 7-fold to #23, the BMW 5 Series up 176% and the Mini Countryman up 10-fold.

Previous month: Norway August 2017: e-Golf pushes Golf sales above 10% share

One year ago: Norway September 2016: Tesla Model X soars to 2nd place

Full September 2017 Top 40 All-brands and Top 215 All-models below.

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Norway August 2017: e-Golf pushes Golf sales above 10% share

Counted separately from the Golf, the VW e-Golf is the #1 nameplate in Norway in August. 

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The Norwegian new car market is up a timid 1.4% year-on-year in August to 13.415 registrations, lifting the year-to-date total up an equally shy 0.8% to 102.874. Norway remains the world’s greenest market, with hybrid cars representing 32.8% of the total market in August at 4.390 sales, up 19.4% year-on-year, and no emissions cars (electric or hydrogen) up 38.3% to 2.784 including just four hydrogen cars. Overtaken by Toyota in July,  Volkswagen spectacularly reclaims the brands top spot it holds year-to-date with sales up 2% to 18% share vs. 11.4% (-16%) for Toyota. BMW (+13%) and Mercedes (+15%) are the only other manufacturers posting a four-digit sales figure in August. Volvo (+54%), Skoda (+30%) and Peugeot (+18%) also impress with double-digit gains inside the Top 10 whereas Nissan (-25%) and Ford (-26%) struggle. Further down, notice Hyundai (+88%), Renault (+78%), Porsche (+76%), Mini (+39%), Land Rover (+34%) and Suzuki (+33%) all posting spectacular gains.

The Peugeot 3008 breaks into the Norwegian Top 10 in August. 

Over in the models ranking, after plunging 35% in July, the VW Golf returns to positive territory with a 15% year-on-year surge to 10.4% share, the nameplate’s highest and first time above 10% since April 2016. In August, the Golf sells over three times as much as the 2nd best-seller, the VW Passat (+21%). The main culprit is the new e-Golf with an improved 300 km range: at 996 deliveries, the e-Golf in isolation would be Norway’s best-seller in August with twice as many sales as the Passat… The Toyota Yaris rounds up the podium with 98% of its sales going for the hybrid variant, the BMW i3 is up 33% to #4, the Mitsubishi Outlander down 7% to #5 (95% PHEV) ahead of the Toyota RAV4 (99% hybrid) and C-HR (96% hybrid). The Peugeot 3008, up 13-fold on August 2016 to #8 thanks to the new model, is the only nameplate to break into the Top 10 without the help of a green variant. Notice also the BMW 5 Series up 8-fold to #20 and the Suzuki Swift up 25% to #34.

Previous month: Norway July 2017: Toyota takes the lead in market up 3.9%

One year ago: Norway August 2016: Tesla places Model S and Model X in Top 20

Full August 2017 Top 40 All-brands and Top 214 All-models below.

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Norway July 2017: Toyota takes the lead in market up 3.9%

96% of Toyota C-HR sold in Norway this month are hybrid.

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The Norwegian new car market is up 3.9% year-on-year in July to 11.476 registrations, lifting the year-to-date tally up 0.8% to 89.459 units. Toyota surges 42% to overtake Volkswagen (-31%) for the brands pole position but remains in 2nd place YTD at 12% share vs. 14.4% for VW. Mercedes (+46%), BMW (+22%) and Skoda (+17%) all frankly beat the market and round up the Top 5. Kia (+19%), Opel (+21%), Citroen (+23%), Suzuki (+28%), Peugeot (+36%), Tesla (+142%) and Renault (+145%) also shine in the Top 20. In spite of an alarming 35% year-on-year drop, the VW Golf remains the best-selling nameplate in Norway with 5.5% market share. It is joined on the podium by two Toyotas: the Yaris (+86%) of which 98% are hybrid and RAV4 (+26%) of which only 1 sale isn’t hybrid. The Nissan Leaf (+41%) and Mercedes GLC (+359%!) of which 93% are PHEV, complete the Top 5 while the Toyota C-HR is up 13 spots on June to a splendid 6th spot, 96% of its sales being hybrid. The BMW i3 (+183%), Renault Zoe (+216%), Peugeot 3008 (+1142%) and Volvo V90 (+7233%) also post spectacular year-on-year gains while the Skoda Kodiaq (#13) leads new launches (<12 months) above the Opel Ampera-e (#17), Hyundai Ioniq (#22), Audi Q2 (#79), Suzuki Ignis (#83) and Alfa Romeo Stelvio (#104).

Previous month: Norway June 2017: Tesla Model X shoots up to 2nd place overall

One year ago: Norway July 2016: Mitsubishi Outlander and VW Tiguan shine

Full July 2017 Top 35 All-brands and Top 210 All-models below.

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Norway June 2017: Tesla Model X shoots up to 2nd place overall

The Tesla Model X is the 2nd best-selling nameplate in Norway in June. Picture dn.no 

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Thanks to sales up 4% in June to 14.228 units, the Norwegian new car market edges into positive territory over the First Half of 2017 at +0.3% to 77.983 registrations. This is the largest June volume in Norway since 1986 (16.064). 27.7% of total registrations this month are full-Electric cars, and when we add PHEV vehicles this share soars to 42.2%, confirming Norway is well ahead of the curve when it comes to environmentally-friendly car sales. Volkswagen remains master in command with a strong 15.6% share despite a 3% drop, followed by Toyota falling harder at -14% to 9.7% share. In contrast, Mercedes surges 34% to third place, BMW is up 28% to #4, Skoda up 30% to #5 and, most impressively, Tesla is up 3-fold to #6. Further down, notice Opel up 59%, Hyundai up 84%, Suzuki up 43% and Porsche up 28%.

Model-wise, after a difficult start of the year, the VW Golf posts its first double-digit gain of 2017 at +19% to 8.8% share, with the e-Golf representing 69% of its sales for the month and the PHEV variant 13%. The surprise of the month is the Tesla Model X up 34 spots on May to land in 2nd place overall for the second time in its one-year career, the first being in September 2016. In fact, there are many changes atop the Norwegian models ranking this month. The Renault Zoe is up 38 ranks to #3, the BMW i3 is up 8-fold on June 2016 to #4 and the Opel Ampera-e continues to progress, up 9 spots on May to break into the Top 10 for the first time at #6. Notice also the Skoda Kodiaq up to #12.

Previous month: Norway May 2017: Opel Ampera-e up to #15

One year ago: Norway June 2016: Volkswagen leads, Toyota Prius up 3-fold to #12

Full June 2017 Top 37 All-brands and Top 224 All-models below.

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Norway May 2017: Opel Ampera-e up to #15

Opel Ampera-e

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The Norwegian new car market bounces back up 10.2% in May to 14.175 registrations, reducing the year-to-date decline to just -0.2% at 63.755 units. Volkswagen (-0.1%) remains in the top spot and is followed by a series of six manufacturers posting double-digit gains: Toyota (+13%), BMW (+37%), Skoda (+55%), Mercedes (+26%), Volvo and Audi (both at +42%). Further down, Suzuki (+40%), Citroen (+73%), Tesla (+45%) and Porsche (+55%) shine.

The VW Golf remains the best-seller in Norway, improving 6% year-on-year to 7.9% share with 24% of its sales going to the PHEV variant and 41% to the electric variant. It is followed this month by the VW Passat (67% PHEV) and the Toyota Auris (97% hybrid). The Skoda Octavia leaps up 36% to 4th place and advances to #7 year-to-date but the big news in the Norwegian rankings this month is a little further down: confirming Norway is at the cutting edge of alternatively fuelled vehicles acceptance, the all-new Opel Ampera-e jumps up to 15th place with 1.6% market share and should lift further up in the coming months. Norway has also been hungry with new launches recently, with the Toyota C-HR (#8), Volvo V90 (#10) and Skoda Kodiaq (#14) all instant blockbusters.

Previous month: Norway April 2017: Toyota C-HR, Volvo V90 and Skoda Kodiaq impress

One year ago:

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Norway April 2017: Toyota C-HR, Volvo V90 and Skoda Kodiaq impress

The Toyota C-HR remains third in Norway. Picture quattroruote.it 

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The Norwegian new car market tumbles down 19.7% year-on-year in April to 11.339 units, pulling the year-to-date total into negative territory at -3.2% to 49.580. Volkswagen reclaims the brands pole position off Toyota despite a harsh 35% drop to 1.974, with Toyota (-8%) and BMW (-3%) posting more reasonable declines. Volvo (+31%) and Mercedes (+15%) are the best performing brands inside the Top 10 and the only ones in positive. Beyond, notice Hyundai (+47%), Porsche (+2%) and Alfa Romeo up 700% on a tiny base thanks to the arrival of the Stelvio (#102).

The Skoda Kodiaq leaps up to #14 in Norway this month. 

Model-wise, the VW Golf remains distant leader even though it crashes 42% to 996 deliveries, distancing the BMW i3 up a fantastic 92% to 426 units and the Toyota C-HR in third position for the second month running. The Volvo V90 leaps up 10 spots to 5th place overall, with the Toyota RAV4 (+17%), VW Tiguan (+693%) and Mercedes GLC (+137%) the most dynamic near the top. Among other recent launches, the Skoda Kodiaq is up 35 ranks on March to #14 and we welcome the Opel Ampera-e in 106th place.

Previous month: Norway March 2017: Toyota C-HR up to #3, Tesla Model X up to #4

One year ago: Norway April 2016: PHEV variants boost Passat and Outlander up

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Norway March 2017: Toyota C-HR up to #3, Tesla Model X up to #4

The Tesla Model X ranks 4th overall in Norway this month. 

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It’s a disappointing month for new car sales in Norway with registrations down 3% to 13.398 units, yet the Q1 tally is still up 3% to 38.241. Thanks to a flamboyant performance of the CH-R surging up to #3 overall and the RAV4 up 37%, Toyota takes the lead of the brands ranking for the month with deliveries up 11% to 1.704 and 12.7% share. For its part, Volkswagen sinks 30% to 1.563 and 11.6% whereas just below BMW (+13%), Volvo (+38%) and Mercedes (+14%) are in great shape. Tesla is back up 13 spots on last month and 53% year-on-year to #7 overall, mainly thanks to 446 deliveries of the Model X, making the nameplate surge 59 ranks on February to a splendid 4th place overall.

Norway remains the kingdom of alternative fuel vehicles, with 40% of VW Golf sold this month being the e-Golf and 19% the PHEV variant, 90% of Toyota C-HR sold, 416 out of 416 RAV4 and 336 out of 338 Yaris being the hybrid variant and 91% of Mitsubishi Outlander being the PHEV version. Then we have the all-electric Nissan Leaf at #2, Tesla Model X at #4, BMW i3 at #7 and Renault Zoe at #9.

Previous month: Norway February 2017: Volvo V90 breaks into Top 10

One year ago: Norway March 2016: Outlander up to #2 in electric and hybrid market

Full March 2017 Top 35 All-brands and Top 210 All-models below.

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Norway February 2017: Volvo V90 breaks into Top 10

The Volvo V90 ranks 7th in Norway this month.

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The Norwegian new car market drops 3.6% year-on-year in February to 11.788 units but a 19% surge in January keeps the year-to-date volumes in positive at +7% and 24.843 deliveries. Volkswagen remains the most popular brand despite sales down 13% to 1.782 and 15.1% share, this month distancing Toyota (-2%) with BMW in third place and very strong again: up 23% to 9.3% share thanks to the i3 ranking #3 this month. Volvo (+22%) and Mercedes (+21%) are the other great performers in the February Top 10, ranking at #4 and #5 respectively. Further down, Suzuki (+45%), Hyundai (+67%), Renault (+207%), Alfa Romeo (+300%) and Jaguar (+420%) impress.

Model-wise, the VW Golf is still the best-seller in Norway but it slices its sales in two year-on-year (-49%) to 641 units and 5.4% share. Looking into the February Golf sales by variant, they are split almost evenly: 35% go to the e-Golf, 31% are the PHEV variant, leaving 34% for the “standard” variant. In second place we find the VW Passat surging 72% year-on-year to 533 units, 433 or 81% going to the PHEV variant and making the Passat the PHEV king in Norway this month. The all-electric BMW i3 ranks third as detailed above, but the biggest performance in the Top 10 is delivered by the Volvo V90, up 14 ranks on January to break into the Norwegian Top 10 for the first time at #7, with 64% of its sales going to the new 4WD Cross Country variant. Among other recent launches, the Toyota C-HR is down one spot on last month to #13, the Kia Niro is up 3 to #15 and the Suzuki Ignis is up 46 to #27.

Previous month: Norway January 2017: BMW up 41%, threatens VW for first place

One year ago: Norway January-February 2016: Mazda CX-3 inside Top 10

Full February 2017 Top 35 All-brands and Top 210 All-models below.

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Norway January 2017: BMW up 41%, threatens VW for first place

The BMW i3 has ranked in the Norwegian Top 2 for four consecutive months. 

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The Norwegian new car market surges 19% year-on-year in January to 13.055 registrations but Volkswagen sees its supremacy severely threatened this month at -1% to just 12.9% share vs. 17.2% over the Full Year 2016, feeling the heat from both BMW up 41% to 11.8% (vs. 7.8% in FY16) and Toyota up 38% to 11.7%. Volvo for its part is up 80% to 8.9% share in 4th place, Mercedes is up 47% to #5, Skoda up 29% to #6 and Peugeot up 31% to #9. Porsche (+52%), Kia (+95%), Hyundai (+137%) and Tesla (+250%) also post spectacular gains this month.

The Volvo XC90 surges to 5th place in January. 

The VW Golf (-26%) resists in pole position of the Norway models ranking but the BMW i3 (+112%) and VW Passat (+118%) are pushing strong in 2nd and 3rd places respectively. The Toyota RAV4 (+44%), Volvo XC90 (+91%), Skoda Octavia (+68%) and Mercedes GLC (+155%) also deliver stunning performances on January. Among recent launches, the Toyota C-HR has already made its mark at #12 with 246 sales, the Tesla Model X ranks at a world-best #14, the Kia Niro at #18, the Volvo V90 at #21 and the Hyundai Ioniq at #24.

Previous post: Norway Full Year 2016: Golf #1, Mitsubishi Outlander and BMW i3 shine

One year ago: Norway January-February 2016: Mazda CX-3 inside Top 10

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Norway Full Year 2016: Golf #1, Mitsubishi Outlander & BMW i3 shine

Mitsubishi Outlander Norway 2016The Mitsubishi Outlander is up 44% to 2nd place overall in Norway in 2016.

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Check out 60 years worth of Norwegian Historical Data here

The Norwegian new car market is up 2.6% in 2016 to 154.603 registrations. Volkswagen (+1%) and Toyota (+9%) remain the most popular carmakers in the country but luxury actors BMW (+26%) and Mercedes (+18%) follow and advance a lot faster. Volvo (-12%) struggles, as do Ford (-2%) and Nissan (-3%). Audi (+14%), Mitsubishi (+15%), Opel (+12%), Renault (+10%) and Hyundai (+11%) also post double-digit gains inside the Top 20. Thanks to very persuasive government incentives, the models ranking in Norway is very influenced by eco-friendly cars. Even though the VW Golf drops 20% on 2015 to 13.148 sales, it posts a 9th straight year at #1 and eco-friendly versions account for over half of its sales here this year: the e-Golf pure electric for 36% and the GTE plug-in hybrid for 33%.

BMW i3 Norway 2016. Picture courtesy of largus.frThe BMW i3 ranked #1 in Norway in November, outselling the VW Golf. 

In fact, all best-sellers are ranking this high in Norway solely because of their eco-friendly variants: 90% of the Mitsubishi Outlander up 44% to 2nd place are the PHEV, 97% of all Toyota RAV4 (+32% to #3) are hybrid, 53% of VW Passat (up 50% to #4) are plug-in hybrid, 97% of Toyota Auris and 95% of Toyota Yaris are hybrid. Then, the Nissan Leaf (+31%) ranks 7th and the BMW i3 surges 65% to #8, even ending 31 consecutive months of VW Golf reign to rank #1 overall in November. Further down, the VW Tiguan surges 124% to #10, the Tesla Model X lands at #34, the Hyundai Ioniq at #55 (but ranked inside the November Top 10) and the Kia Niro at #74.

Previous month: Norway November 2016: BMW i3 triumphs, Hyundai Ioniq in Top 10

Previous year: Norway Full Year 2015: e-variant boosts Golf up 69% to 10.9% share

Two years ago: Norway Full Year 2014: Tesla Model S doubles sales to land in Top 5

Full Year and December 2016 Top 47 All-brands and Top 290 All-models vs. Full Year 2015 data below.

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