Norway Full Year 2015: e-variant boosts Golf up 69% to 10.9% share

VW e-Golf Norway January 2015. Picture courtesy largus.frEvery second Golf sold in Norway in 2015 is an e-Golf.

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The Norwegian new car market is up 4% year-on-year in 2015 to reach 150.686 registrations, with Volkswagen cementing its domination thanks to sales up a splendid 22% to 26.344 and 17.5% vs. 10.6% for Toyota, stable. Volvo is down 12% to 6.6% share ahead of BMW (6.6%), Ford (5.6%) and Nissan (5.5%) while Mercedes (+16%) and Mazda (+10%) are the only two other Top 10 manufacturers to post double-digit growth this year. Further down, notice Mitsubishi up 11%, Subaru up 51%, Renault up 64% and Lexus up 35%.

Renault Zoe Norway 2015The Renault Zoe ranks higher in Norway than at home in France.

Norway is one of the world’s biggest fan of alternative fuel vehicles mainly thanks to very dynamic government incentives, and a look at the models ranking confirms this. The VW Golf is up a mammoth 69% year-on-year to 16.388 sales for a record 10.9% market share, with 54% of its total 2015 sales (8.943) snapped up by the all-electric e-Golf and 12% (2.000 units) being the GTE plug-in hybrid. The Toyota Auris (-9%), Skoda Octavia (-3%) and Toyota Yaris (+8%) follow while at a world-best 5th place the Tesla Model S confirms last year’s very impressive sales figure (4.040) wasn’t a fluke but replicating it almost exactly in 2015 (4.039). The Nissan Leaf suffers at -33% but the BMW i3 is up 18% to land at #15, by far the brand’s best-seller in Norway (2nd best: the 3 Series at #33). Notice also the Mercedes B-Class up 217% to #20 thanks to its electric variant representing 72% of its sales and the Renault Zoe up 277% to #25.

Previous month: Norway November 2015: Mitsubishi Outlander up to #2

Previous year: Norway Full Year 2014: Tesla Model S doubles sales to land in Top 5

Two years ago: Norway Full Year 2013: VW Golf #1, Nissan Leaf on podium!

Full Year 2015 Top 45 All-brands and Top 300 All-models vs. Full 2014 data below.

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Norway November 2015: Mitsubishi Outlander up to #2

Mitsubishi Outlander Norway November 2015Only the VW Golf outsells the Mitsubishi Outlander in Norway this month. 

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Solid result for the Norwegian market in November: up 10% year-on-year to 12.600 registrations, lifting the year-to-date total to 136.608 units, up 5% on the same period in 2014. Totally unaffected here by the diesel scandal, Volkswagen is more dominant than ever: doubling the market gains at +22% to 18.6% share and doubling all other manufacturers in the market at 2.346 sales vs. 1.102 for Toyota (-11%). Volvo is down 1% but up to #4, BMW continues to improve at full throttle at +32%, as do Ford (+29%), Mazda (+34%), Mitsubishi (+93%), Opel (+60%) and Honda (+42%).

Mazda CX-3 Norway November 2015The Mazda CX-3 snaps up its first Top 10 ranking in any European country.

The VW Golf continues its one-car-show in Norway with a mammoth 11.4% market share this month thanks to 1.435 sales, 59% of which being the electric e-Golf. With year-to-date volumes now adding up to 15.338 (+76%), the Golf is at arm’s length of the all-time annual sales record established in Norway by the VW Beetle back in 1969 (16.699). Only one month until we know for sure… The Mitsubishi Outlander improves on an already very robust October score to land in 2nd place overall with 578 deliveries, 86% being the PHEV variant. The Toyota Auris (+18%) is kicked down to third place just above the VW Passat (+114%), the Volvo XC60 is up 12 spots on October to #7, the BMW i3 confirms it is now a regular fixture inside the Norwegian Top 10 at #8 and the Mazda CX-3 makes its very first appearance in that very same Top 10 at #9 with 289 units.

Previous month: Norway October 2015: Mitsubishi Outlander on podium

One year ago: Norway November 2014: Mazda CX-5 back on podium

Full November 2015 Top 30 All-brands and Top 100 models below.

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Norway October 2015: Mitsubishi Outlander on podium

Mitsubishi Outlander PHEV Norway October 2015Mitsubishi Outlander PHEV

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It’s onwards and upwards for Norwegian new car sales in October at +2% to 13.197 registrations, lifting the year-to-date total to 125.008 units, up 4% on the same period in 2014. Volkswagen remains the most popular brand in Norway and even outpaces the market at +7% to 2.210 units and 16.7% share above Toyota at 10.9% (-2%) while BMW surges 30% to land on the podium at #3 with 1.010 deliveries and 7.7% share. Notice also Mazda up 21%, Mitsubishi up 36% and Renault up 30%. Model-wise, below the VW Golf (+32%) and Toyota Auris (+20%) both posting solid gains, the Mitsubishi Outlander surges 130% year-on-year to land on the podium thanks to the new generation at 527 units, 71% of which are the PHEV variant. Notice also the BMW i3 staying at a best-ever 7th place thanks to sales up 151%, the VW Passat up 69% to #9, the Suzuki Vitara down one spot on September to #15, the Mazda CX-3 down 6 to #11, Hyundai Tucson down 20 to #33, Subaru Levorg down 3 to #69, Mercedes GLC down 33 to #72 and the Honda HR-V down 12 to #74.

Previous month: Norway September 2015: BMW i3 hits best-ever #7

One year ago: Norway October 2014: Lexus NX in Top 50

Full October 2015 Top 33 All-brands and Top 100 models below.

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Norway September 2015: BMW i3 hits best-ever #7

BMW i3 Norway September 2015. Picture courtesy of autozeitung.deThe BMW i3 is at its highest in the world in Norway.

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The Norwegian new car market is up an energetic 7% year-on-year in September to 12.421 registrations, lifting the year-to-date total up 4% to 111.811 units. Volkswagen remain the most popular manufacturer but its 14.2% September market share is 3.6 percentage points below its 2015 year-to-date level, Toyota ranks 2nd at 12.3% vs. 11.3% so far this year and Nissan rounds up the podium at 7.9% thanks to sales up a splendid 39% year-on-year. Notice also BMW up 16% to #5, Mazda up 15% to #6 vs. #10 year-to-date, Mercedes up 35%, Hyundai up 42% and Renault up 102%.

Mercedes GLC Norway September 2015The Mercedes GLC lands directly inside the Norwegian Top 40.

The VW Golf continues to dominate the Norwegian models ranking with 8.9% share and 52% of its customers this month going for the e-Golf electric version. The Toyota Auris ranks #2 while the Nissan Leaf sees its sales shoot up 34% year-on-year to 492 units for a third position overall. The BMW i3 for its part is up a mammoth 79% to hit a world record 7th place, the Mazda CX-3 is up 9 spots on August to #11, the Hyundai Tucson up 35 to #13 and the Suzuki Vitara down 4 to a still very impressive #14. Further down, the Tesla Model S is down 13 ranks to #26 and falls from #2 to #4 year-to-date, the Mercedes GLC lands directly at #39, the Honda HR-V appears at #62, the Subaru Levorg at #66 and the Mercedes GLE at #95.

Previous month: Norway August 2015: Suzuki Vitara breaks into Top 10

One year ago: Norway September 2014: Mitsubishi Outlander back up to #5

Full September 2014 Top 33 All-brands and Top 100 models below.

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Norway August 2015: Suzuki Vitara breaks into Top 10

Suzuki Vitara Norway August 2015The Suzuki Vitara is an instant blockbuster in Norway.

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The Norwegian new car market is up a solid 10% year-on-year in August to 12.604 registrations, lifting the year-to-date total to 99.390 units, up 4% on 2014. Volkswagen (17.9%) and Toyota (11.6%) dominate as usual, followed this time by Ford up a spectacular 43% on August 2014 to 866 sales and 6.6% share, above BMW (+5%), Nissan (-4%) and Skoda (+2%). Notice Mercedes (+50%), Kia (+74%), Subaru (+82%), Suzuki (+72%), Opel (+56%) and Lexus (+99%) all taking off. The VW Golf continues its uncontested domination of Norwegian sales: at 1.414 sales and 11.2% – 50% being electric, the Golf adds up to 11.433 units and 11.5% share which is more than any brand so far this year bar Volkswagen!

VW Golf Norway August 2015. Picture courtesy largus.frThe VW Golf sells more than any brand bar Volkswagen so far in 2015.

The Toyota Auris is down 11% year-on-year but up 6 spots to #2, the Skoda Octavia up 5% to #3 and the Toyota Yaris up 66% to #3. Spectacular improvements include the Ford Mondeo up 352% to #7, the BMW i3 up 22 spots on July to #8, the Toyota Avensis up 126% to #9, the Suzuki Vitara up 30 ranks on last month to brilliantly break into the Top 10, Mercedes B-Class up 307% to #14 and Kia Picanto up 183% to #23. The Mazda CX-3 breaks into the Top 20 for its 2nd month on sale in the country at #20 and the Subaru Outback is up 13 ranks to #21,

Previous month: Norway July 2015: Mazda CX-3 and Hyundai Tucson land with a splash

One year ago: Norway August 2014: VW Golf above 9%, BMW i3 in Top 10 again

Full August 2015 Top 35 All-brands and Top 100 models below.

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Norway July 2015: Mazda CX-3 and Hyundai Tucson land with a splash

Mazda CX-3 Norway July 2015. Picture courtesy aftenposten.noThe Mazda CX-3 is inside the Norwegian Top 25 in July.

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After surging 24% in June, the Norwegian new car market returns to more reasonable gains in July at +6% to 12.394 registrations, lifting the year-to-date total up 3% to 86.786 units. Volkswagen continues to run alone with 17% of the market thanks to 2.415 sales (+10%), above Toyota at 10.3% (+15%), Volvo at 5.8% (-11%) and Nissan (+12%) and Audi (+24%) both at 5.3% share. Mercedes gains 28% in 6th place, Subaru is up 85% to #13, Tesla is up 95% to #16 and Lexus is up 130% thanks to the success of the NX specially in remote areas of the north of the country as we’ve seen in our Special Feature on the Tromsø market last month.

Hyundai Tucson Norway July 2015. Picture courtesy itempo.noThe all-new Hyundai Tucson lands directly at #39 for its first month on sale.

In the models ranking, the Top 5 best-sellers all spectacularly post gains of at least 20% year-on-year: the VW Golf is up 36%, the Toyota Yaris up 39%, Nissan Qashqai up 49%, Toyota RAV4 up 20% and the VW Passat is up 89%. The Audi A3 (+45%), Mercedes B-Class (+338%) and Toyota Avensis (+159%) also display outstanding results inside the Top 10. If the Tesla Model S is down 12 spots on June to #14 it is up 95% year-on-year and remains 2nd year-to-date. The Ford Mondeo is up 211% to #15, the Mazda CX-3 up 34 spots on last month to #23 and the Hyundai Tucson lands directly at #39.

Renault Zoe Norway June 2015Not so electrifying after all: the Renault Zoe.

Star of last month when it led the overall ranking during the last week of June, the Renault Zoe implodes in July: down 89 spots and 94% to #93 with just 24 units sold. A trend is emerging of Renault artificially stuffing its June sales all across Europe and paying the price this month.

Previous post: Special Feature: The best-selling cars of Tromsø, Norway

Previous month: Norway June 2015: Renault Zoe takes off to 4th place overall

One year ago: Norway July 2014: VW Golf at 10% share, VW Up on podium

Full July 2015 Top 33 All-brands and Top 100 models below.

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Special Feature: The best-selling cars of Tromsø, Norway

Lexus NX Tromsø June 2015The Lexus NX ranks 15th in Tromsø.

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Today I can share with you a special feature: the best-selling cars in Tromsø in Norway, one of the northernmost communities in the world, located 350 km north of the Arctic Circle. This is thanks to BSCB reader Jan, himself living in this town. Very long and harsh winters as well as deteriorated roads in some parts of the region coupled with the complete lack of congestion reducing the attractiveness of the parking and circulation benefits allocated to green cars combine to show a drastically different sales charts than in Norway overall. As could be expected, Tromsø displays a much higher SUV/Crossover and 4WD penetration – over 50% of the sales there.

Tromsø locationTromsø location

If the VW Golf still dominates the ranking thanks to sales up 69% year-on-year over the first 6 months of 2015 and 8.8% market share, it is followed by the Skoda Octavia (+69%) and Mazda CX-5 (-25%) while the Mitsubishi Outlander (-13%) takes the 4th spot ahead of the Toyota Yaris (+24%) and Volvo V40 at #6 vs. #21 in Norway over the same period.

Image: The aurora borealis, or northern lights, are seen on the sky above the village of Ersfjordbotn near Tromso in northern NorwayNorthern lights near Tromsø, Norway.

Other models performing particularly well in Tromsø include the Mercedes C-Class at #10 vs. #20 in Norway, the VW Tiguan at #11 vs. #26, BMW 3 Series at #12 vs. #33, Honda CR-V at #13 vs. #38, the Lexus NX at a splendid 15th place with 1.7% share vs. #56 in Norway overall, the Suzuki SX4 at #17 vs. #23, Subaru Forester at #22 vs. #32, Subaru Outback at #24 vs. #36 and the Audi A6 at #29 vs. #47.

Previous Norway post: Norway June 2015: Renault Zoe takes off to 4th place overall

Full H1 2015 Top 30 models Ranking Table below.

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Norway June 2015: Renault Zoe takes off to 4th place overall

Renault Zoe Norway June 2015Renault Zoe

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After displaying lukewarm results up to now this year, Norwegian new car sales surge 24% year-on-year in June to 14.207 registrations, the best June score in 20 years – since the 16.064 hit in 1986! This is enough to single-handedly bring the year-to-date total into positive territory at 74.392 units halfway through the year, up 3% on 2014. Volkswagen continues its one-man show with sales up a gargantuan 54% to 17.6% share above Toyota (+8%), Volvo (+29%), BMW (+32%) and Nissan (+18%) while Ford drops 17% at #6. Notice also Mitsubishi up 60%, Mercedes up 37%, Renault up 313% and Subaru up 115%.

Tesla Model S Norway June 2015. Picture courtesy caradvice.com.auThe Tesla Model S is still going strong in Norway: #2 in June and year-to-date.

The models ranking once again shows clearly how significant subsidies towards electric and PHEV cars can reshuffle an entire market. The VW Golf more than doubles its sales year-on-year to 1.626 units and a giant 11.4% market share, 68% of its sales going to the electric and PHEV variant, the Tesla Model S lodges another outstanding month in 2nd place with 566 units sold for a world-best 4% market share and the Mitsubishi Outlander is up to third place overall with 487 sales and 3.4% share, boosted by its PHEV variant accounting for a whopping 86% of its total.

Volvo XC90 Norway June 2015. Picture courtesy autoexpress.co.ukThe Volvo XC90 is more popular in Norway than at home in Sweden.

But the biggest surprise this month in Norway is the coming of age of the Renault Zoe, up a fantastic 30 spots on May to land at a record-breaking 4th place overall with 431 units and 3% share. The Zoe even led the market overall during the last week of June with 10.8% share above the VW Golf at 5.2%! The French manufacturer will look at this performance with a warm heart as the Zoe has failed to impress so far at home. Other great gainers in the Norwegian June Top 20 include the Nissan Qashqai (+48%), Audi A3 (+49%), Volvo V70 (+50%), VW Passat (+58%), Toyota Avensis (+88%), Ford Mondeo (+140%) and Mercedes B-Class (+740%). The new generation Volvo XC90 shoots up to #14 and 1.9% (vs. #26 and 1% at home in Sweden) while the Mazda CX-3 is up 16 spots to #57.

Previous month: Norway May 2015: PHEV tax cut pushes Mitsubishi Outlander up to #2

One year ago: Norway June 2014: Tesla Model S back to 2nd place

Full June 2015 Top 35 All-brands and Top 100 models below.

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Norway May 2015: PHEV tax cut pushes Outlander up to #2

Mitsubishi Outlander Norway May 2015Mitsubishi Outlander PHEV

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The Norwegian new car market continues to evolve at slightly lower levels than a year ago: down 2% in May to 12.036 registrations and down 1% year-to-date to 60.185 units. Once neck to neck in Norway, Volkswagen and Toyota behave in diametrically opposite ways in 2015: the German carmaker is up 21% in May to 17.2% share and up 36% year-to-date to 18.2% whereas the Japanese manufacturer is down 20% this month to 9.6% and at -3% so far this year at 11.2% share. Volvo is up 10% to #3, Ford up 19% to #4, Mercedes up 22% to #6, Mitsubishi up 31% to #13 and Subaru more than doubling its sales year-on-year to #15. The models ranking is more than ever influenced by tax breaks towards eco-friendly vehicles, with a recent tax cut for plug-in hybrids adding another category that will see a sales boost in the coming months.

Volvo XC90 Norway May 2015The new Volvo XC90 ranks higher in Norway than in Sweden this month.

The living proof is the VW Golf: out of the 1.323 sales allowing it a gargantuan 11% market share in May, 606 (46%) are the electric e-Golf and 221 (17%) are the plug-in hybrid. The Mitsubishi Outlander leaps up to 2nd place overall thanks to its PHEV variant representing 86% of its Norwegian sales and the all-electric Tesla Model S is back up 5 spots to #5 with 346 deliveries and 2.9% share, remaining #2 year-to-date at 2.108 units and 3.5%. Further down, notice the Audi A3 spending a 2nd consecutive month at #7 thanks to its plug-in hybrid variant (58% of sales), the Suzuki Vitara up 44 spots to #22, the new generation Volvo XC90 shooting up to #25 (better than at home in Sweden) and the Mazda CX-3 landing at #73 for its first month of sales in Norway.

Previous month: Norway April 2015: VW Golf stuck at all-time high levels

One year ago: Norway May 2014: VW Up up to best-ever #2 spot

Full May 2015 Top 35 All-brands and Top 100 models below.

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Norway April 2015: VW Golf stuck at all-time high levels

VW Golf GTE Norway April 2015. Picture courtesy largus.frVW Golf

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The Norwegian new car market is up 5.5% year-on-year in April to 12.782 registrations, however the year-to-date total is still in negative at -0.9% and 48.149 deliveries. Boosted by a Golf itself boosted by its electric variant accounting for 50.4% of its April sales, Volkswagen is sovereign in the brands ranking at 20.9% share and 2.667 units, more than double any other manufacturer. Toyota comes 2nd with a round 10% share above BMW, Volvo and Skoda all at 5.7%. Audi is up 3 spots on March to #6, Mercedes up 4 to #7, Mazda up 3 to #9, Subaru up 5 to #13 and Citroen up 6 to #15.

Subaru Outback Norway April 2015. Picture courtesy largus.frSubaru Outback

Below the Golf single-handedly holding 12.5% of the Norwegian market this month, the Toyota Auris leaps to 2nd place with 4% share ahead of the Skoda Octavia (3.6%) while the Mazda CX-5 is back up 15 spots on March to #4 and the VW Passat is up 8 ranks to #5 as is the Mitsubishi Outlander at #9. The Tesla Model S is back down 8 ranks to #10 with the new 4WD variant now accounting for 97% of its sales (!), the Mercedes B-Class is up 26 spots to #18, the Subaru Outback up a further 11 to #24 and the Citroen C4 Cactus up 42 to #34.

Previous month: Norway March 2015: Tesla Model S back up to #2 and 8.1% share

One year ago: Norway April 2014: VW Golf reclaims #1 spot off Tesla Model S

Full April 2015 Top 34 All-brands and Top 100 models below.

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