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Norway July 2026: Tesla down -97.1%, Xpeng up to record third place with 8.8% share

The Xpeng G6 is up to 5th place in Norway in July.

9,609 new cars hit Norwegian roads in July, a tiny +0.5% year-on-year improvement. The YTD tally remains in negative at -2.4% to 83,012. BEV sales gain 0.9% to 9,379 and 97.6% share vs. 97.2% a year ago in July 2025 which was a record at the time. They are up 1.2% year-to-date to 81,040 and 97.6% vs. 94.1% over the same period in 2025. PHEVs are off -44.5% to just 56 units and 0.6% share, HEVs up 60% to 96 units and 1% share, petrol off -40% to 15 and 0.2% share and diesel down -26.7% to 63 and 0.7% share.

The big event of the month is Tesla down -97.1% to just 24 sales and 0.2% share, due to the absence of fresh deliveries for the month. It ranks #34 but holds onto the YTD lead with sales up 3.9% to 17.4% share. Instead it’s Toyota (+223.1%) that takes the lead of the brands ranking with an excellent 13.1% hare, distancing Volkswagen (-11.7%) up two spots on last month to #2. The second big event of July is the record third place of Xpeng (+161%) with 843 sales and 8.8% share. It previous ranking was #6 and previous share was 5.3%, both reached last February. Mercedes (+41.6%) and BMW (+14.8%) also shine in the remainder of the Top 10.

Model-wise, the Toyota bZ4X (+82.2%) takes the lead for the third time ever after October 2024 and January 2025. It ranks now #2 year-to-date with 4.4% share. The VW ID.4 (+18.9%) advances 9 spots on June to #2 while the new Toyota Urban Cruiser is up one rank to round out the podium. The Mercedes GLC lands at #4 as its EV version is folded into the GLC nameplate, and the Xpeng G6 (+31.8%) closes out the Top 5. The BMW iX3 (+22800%) surfs on the success of its new generation at #10 while the Xpeng G9 (+283.3%) and Ford Explorer (+17.2%) also make it into the July Top 10. The Toyota C-HR+ (#15) and Xpeng X9 (#16) are the next best-selling recent launches. The Tesla Model Y (-96.8%) ranks #81 and the Model 3 (-99%) at #179.

Previous month: Norway June 2026: Tesla down -42.9%, Kia Niro up to #2

One year ago: Norway July 2025: BEVs at record 97.2% share, BYD hits all time high share

Full July 2026 Top 55 All brands and Top 181 All models below.

Norway July 2026 – brands:

PosBrandJul-26%/25Jun2026%/25PosFY25
1Toyota  1,26013.1%+ 223.1%29,97212.0%+ 37.8%24
2Volkswagen98510.3%– 11.7%48,1499.8%– 32.2%32
3XPeng8438.8%+ 161.0%73,5224.2%+ 77.0%714
4Volvo  7267.6%– 18.2%36,2877.6%+ 0.5%43
5BMW6116.4%+ 14.8%64,4445.4%– 13.2%55
6Mercedes5726.0%+ 41.6%92,6273.2%– 10.8%99
7Ford4604.8%– 0.6%162,0462.5%– 32.6%128
8BYD3703.9%– 19.9%103,0283.6%+ 5.4%810
9Skoda  3663.8%– 58.6%83,7254.5%– 6.9%66
10Kia3603.7%+ 27.2%52,5833.1%+ 43.5%1016
11Hyundai2883.0%– 20.4%122,1232.6%– 24.7%1111
12Audi2692.8%– 22.5%141,9762.4%– 44.7%147
13MG2392.5%– 56.6%131,9302.3%– 23.3%1512
14Peugeot2232.3%+ 48.7%152,0312.4%+ 68.0%1317
15Zeekr2232.3%+ 81.3%171,2091.5%+ 111.0%1823
16Nissan2072.2%– 18.5%181,2941.6%– 58.6%1713
17Smart1851.9%n/a208381.0%+ 3709.1%2036
18Polestar1371.4%– 29.0%111,9272.3%– 5.7%1615
19Changan Deepal1291.3%+ 1742.9%191,0251.2%+ 14542.9%1934
20Citroen1251.3%+ 95.3%238181.0%+ 15.0%2125
21Subaru1131.2%+ 11200.0%216900.8%+ 456.5%2530
22Mazda 971.0%+ 162.2%248131.0%+ 27.0%2219
23Mini951.0%+ 4.4%304570.6%– 38.6%2824
24Opel890.9%– 6.3%257810.9%+ 2.6%2422
25Suzuki730.8%+ 2333.3%286190.7%+ 284.5%2627
26Honda720.7%– 34.5%332590.3%– 23.4%3126
27Lexus720.7%– 51.0%228031.0%– 26.9%2318
28Porsche710.7%– 45.4%294180.5%– 51.2%2921
29Dongfeng510.5%+ 200.0%263180.4%+ 22.8%3032
30Renault480.5%– 67.8%275440.7%– 9.3%2720
31Voyah440.5%+ 29.4%312310.3%+ 20.3%3229
32Cupra290.3%+ 2800.0%40640.1%+ 106.5%3835
33Seres240.2%n/a341240.1%– 13.3%3633
34Tesla240.2%– 97.1%114,41317.4%+ 3.9%11
35NIO200.2%– 35.5%321840.2%– 14.8%3328
36JAC170.2%+ 240.0%371760.2%+ 112.0%3438
37Jeep150.2%+ 400.0%39920.1%+ 31.4%3742
38Mitsubishi150.2%n/a35550.1%– 78.6%4037
39Fiat130.1%+ 225.0%361240.1%+ 235.1%3544
40Maxus80.1%– 46.7%41490.1%– 38.0%4139
41Hongqi70.1%– 56.3%38390.0%– 85.8%4231
42Exlantix60.1%n/a –70.0%+ 250.0%5043
43Alfa Romeo40.0%+ 300.0%45180.0%+ 20.0%4547
44KGM40.0%– 60.0%44210.0%– 83.3%4340
45Land Rover30.0%– 40.0%42570.1%– 27.8%3941
46Leapmotor30.0%new30.0%new57 –
47Alpine20.0%new43100.0%new48 –
48Amatør Bil20.0%+ 100.0% –60.0%+ 200.0%5258
49Ferrari20.0%+ 100.0%5260.0%– 25.0%5451
50Lamborghini20.0%+ 100.0%46130.0%+ 62.5%4652
51Man20.0%n/a5370.0%+ 600.0%5148
52Bentley10.0%+ 0.0% –60.0%– 14.3%5355
53Bygg Bil10.0%– 50.0% –20.0%– 71.4%5853
54Moke10.0%new10.0%new64 –
55Rolls-Royce10.0%n/a –20.0%– 33.3%6259

Norway July 2026 – models:

PosModelJul-26%/25Jun2026%/25PosFY25
1Toyota bZ4X5325.5%+ 82.2%73,6464.4%– 28.4%23
2VW ID.44855.0%+ 18.9%113,1473.8%– 27.3%52
3Toyota Urban Cruiser4374.5%new43,6154.4%new3182
4Mercedes GLC3964.1%n/a208921.1%+ 44500.0%24234
5Xpeng G63363.5%+ 31.8%131,5611.9%+ 22.8%1318
6Ford Explorer3003.1%+ 17.2%331,2831.5%– 22.4%1712
7Volvo EX402943.1%– 5.2%92,6783.2%+ 62.4%67
8VW ID.72602.7%– 11.9%181,9152.3%– 43.2%124
9Xpeng G92532.6%+ 283.3%221,5371.9%+ 125.4%1531
10BMW iX32292.4%+ 22800.0%82,1332.6%+ 1970.9%9112
11BMW ix12122.2%– 5.4%151,1551.4%– 29.1%1914
12Skoda Enyaq2092.2%– 63.6%191,5411.9%– 38.2%149
13BYD Sealion 72052.1%– 46.1%171,5091.8%– 20.5%1611
14Volvo EX301902.0%– 21.5%52,2352.7%– 1.0%88
15Toyota C-HR+1851.9%new62,0412.5%new11 –
16XPeng X91791.9%new373020.4%new55 –
17Kia Niro1691.8%n/a21,2161.5%n/a18 –
18VW ID.31561.6%– 39.3%102,5123.0%– 21.7%76
19Skoda Elroq1471.5%– 40.7%122,1002.5%+ 122.7%1013
20BYD EVO 4*41291.3%new241,0931.3%new20 –
21Changan Deepal S051291.3%new271,0151.2%new2289
22Audi Q6 e-tron1271.3%– 2.3%288941.1%– 39.5%2315
23Smart #51201.2%new296580.8%new33101
24Kia EV31151.2%– 29.4%307490.9%– 35.3%3020
25Zeekr 7GT1141.2%new591820.2%new77 –
26Peugeot e-50081091.1%+ 240.6%427530.9%+ 94.6%2934
27Hyundai Kona1081.1%– 7.7%217580.9%– 35.6%2825
28Volvo EX901071.1%– 62.5%266160.7%– 52.1%3626
29Nissan Leaf 961.0%+ 9500.0%471880.2%+ 717.4%76178
30Audi Q4 e-Tron941.0%– 40.5%457820.9%– 42.5%2616
31Hyundai Ioniq 5941.0%– 18.3%237180.9%– 33.7%3221
32Zeekr 7x931.0%+ 0.0%358071.0%+ 255.5%2545
33BMW i4910.9%+ 26.4%345120.6%– 65.4%4017
34Toyota Yaris Cross900.9%+ 87.5%165160.6%– 52.9%3932
35Mazda 6e890.9%+ 2866.7%367720.9%+ 15340.0%2737
36Mercedes GLB820.9%new392930.4%new57 –
37Ford Capri800.8%– 36.5%702630.3%– 57.8%6129
38MG 4800.8%– 61.9%257250.9%– 47.0%3119
39VW ID.Buzz770.8%– 44.6%504900.6%– 49.9%4322
40MG S6750.8%new326230.8%new34123
41Xpeng P7+750.8%newn/a1210.1%new93 –
42Suzuki e Vitara730.8%new416160.7%new3565
43Honda e:NY1720.7%– 33.3%802570.3%– 16.3%6447
44MG S5670.7%– 66.7%404650.6%– 15.0%4530
45Polestar 4630.7%– 26.7%141,0371.2%+ 12.5%2123
46Nissan Ariya610.6%– 75.8%526110.7%– 80.0%3710
47Citroen e-C3 Aircross600.6%+ 361.5%553850.5%+ 492.3%5098
48Hyundai Inster600.6%+ 11.1%744070.5%+ 1.0%4846
49Polestar 2600.6%– 15.5%315920.7%+ 6.7%3840
50Mini Aceman560.6%+ 7.7%642490.3%– 24.5%6649
51Subaru Outback510.5%n/a441900.2%n/a75 –
52Volvo EX60510.5%new91800.1%new108 –
53Subaru Uncharted500.5%new672750.3%new59 –
54Ford Mustang Mach-E480.5%+ 269.2%562010.2%– 19.0%7272
55Nissan Micra480.5%new664860.6%new44189
56Lexus RZ470.5%– 35.6%385100.6%– 19.4%4138
57Opel Frontera460.5%– 16.4%613930.5%+ 147.2%4975
58Porsche Cayenne450.5%+ 650.0%601180.1%+ 461.9%94141
59Voyah Courage440.5%+ 51.7%682270.3%+ 99.1%6877
60Peugeot e-3008390.4%+ 95.0%625070.6%+ 105.3%4242
61Audi A6 (e-Tron)370.4%– 33.9%572660.3%– 61.1%6035
64BMW iX370.4%– 68.1%493050.4%– 68.7%5428
65Dongfeng Vigo360.4%new511460.2%new82 –
66Smart #3350.4%n/a100920.1%+ 513.3%100150
67Citroen e-C4330.3%+ 57.1%941440.2%– 15.8%8486
68Mercedes CLA310.3%new433790.5%new51133
69Volvo XC60310.3%+ 287.5%711400.2%– 55.3%8762
70Smart #1300.3%n/a118880.1%+ 1157.1%105126
62Mercedes Vito290.3%+ 26.1%693450.4%+ 4.2%5257
63Cupra Raval270.3%new115370.0%new123 –
71Kia PV5270.3%new782120.3%new71 –
72Peugeot e-2008260.3%– 59.4%584120.5%+ 26.4%4748
73BMW iX2250.3%– 63.8%731710.2%– 64.6%8036
74Peugeot e-208250.3%– 7.4%652460.3%+ 31.6%6780
75Volvo EC40250.3%– 26.5%1011980.2%– 33.6%7458
76Kia EV6240.2%– 66.2%771450.2%– 63.3%8344
77Mini Cooper240.2%+ 41.2%901170.1%– 25.9%9587
78Seres 5240.2%n/a881240.1%– 8.1%9263
79Volvo ES90240.2%new541360.2%new90160
80Peugeot e-408230.2%+ 2200.0%75870.1%+ 8600.0%106308
81Tesla Model Y230.2%– 96.8%111,15513.4%– 4.8%11
82Ford Puma220.2%– 31.3%862200.3%+ 35.0%6273
83Opel Grandland X220.2%+ 57.1%852510.3%+ 32.8%6556
84Citroen e-C5 Aircross200.2%n/a991360.2%+ 13500.0%89122
85Kia EV9200.2%– 59.2%871770.2%– 26.3%7864
86Hyundai Ioniq 9190.2%– 56.8%811440.2%+ 227.3%8578
87Lexus UX180.2%– 75.7%632780.3%– 40.2%5841
88Renault 5180.2%– 83.3%533390.4%+ 21.1%5343
89Mercedes Sprinter160.2%– 15.8%891380.2%– 9.2%8890
90Porsche Macan160.2%– 84.5%822150.3%– 68.8%6333
91Renault Megane160.2%+ 77.8%104760.1%+ 52.0%112100
92Dongfeng Nammi Box150.2%– 11.8%761720.2%– 32.8%7970
93Jeep Avenger150.2%+ 400.0%105900.1%+ 32.4%102106
94Mitsubishi Eclipse Cross150.2%new92540.1%new117 –
95Toyota Proace Verso150.2%+ 114.3%721140.1%– 38.7%9692
96BMW i5140.1%– 50.0%103910.1%– 70.3%10159
97Mini Countryman140.1%– 36.4%112900.1%– 64.8%10371
98Opel Corsa140.1%+ 40.0%96900.1%– 45.1%10494
99Polestar 3140.1%– 61.1%482980.4%– 47.4%5639
100BYD Dolphin130.1%– 50.0%972240.3%– 40.1%7054
101JAC E30X130.1%+ 225.0%1101630.2%+ 213.5%8197
102BYD Seal120.1%+ 50.0%951030.1%– 44.3%9784
103Citroen e-C3120.1%– 36.8%981410.2%– 67.2%8655
104Subaru Solterra120.1%+ 1100.0%832250.3%+ 81.5%6967
105Zeekr X120.1%+ 20.0%791270.2%– 38.3%9176
106MG IM6110.1%new106720.1%new11479
107Skoda Enyaq Coupe100.1%– 74.4%108830.1%– 73.3%10766
108Fiat Grande Panda90.1%new111790.1%new109174
109Ford Transit Custom90.1%+ 800.0%138330.0%+ 22.2%126155
110Mercedes EQA90.1%– 93.2%844570.6%– 41.0%4627
111Porsche 91180.1%+ 60.0%133480.1%+ 9.1%120132
112Renault Scenic80.1%– 75.0%113760.1%– 71.6%11361
113Audi RS570.1%new144100.0%new156 –
114BYD Seal U70.1%– 72.0%137570.1%– 77.2%11668
115Hongqi EHS570.1%new107340.0%new125 –
116Hyundai Ioniq 670.1%– 78.1%142970.1%– 14.9%9874
117Lexus ES70.1%n/a127140.0%n/a146 –
118NIO EL670.1%– 53.3%109770.1%– 30.6%11193
119Exlantix ET60.1%n/a  –60.0%+ 500.0%181118
120Maxus Euniq660.1%+ 0.0%116360.0%– 2.7%124128
121Mazda CX-6e60.1%new  –60.0%new184 –
122MG IM560.1%new122430.1%new121108
123NIO Firefly60.1%+ 0.0%93780.1%+ 1200.0%110125
124Renault 460.1%new117530.1%new118103
125Alfa Romeo Junior40.0%+ 300.0%135160.0%+ 14.3%141172
126BYD Tang40.0%– 69.2%129410.0%– 68.7%12295
127JAC E-JS440.0%+ 300.0%126130.0%– 58.1%147124
128KGM Torres EVX40.0%– 33.3%131210.0%– 51.2%135121
129Mercedes eVito Tourer40.0%+ 100.0%14890.0%– 82.0%163130
130NIO EL840.0%+ 100.0%158110.0%– 66.7%153134
131Volvo XC9040.0%– 50.0%461990.2%– 47.9%7369
132Zeekr 00140.0%– 80.0%114930.1%– 33.6%9985
133Audi e-Tron GT30.0%+ 50.0%128150.0%+ 66.7%143184
134Fiat 600e30.0%– 25.0%125320.0%– 3.0%128135
135Kia EV430.0%new143190.0%new137138
136NIO ET530.0%– 57.1%  –180.0%– 59.1%139105
137Opel Mokka30.0%– 62.5%123330.0%– 64.5%12796
138Opel Zafira Life30.0%+ 50.0%18270.0%– 79.4%179145
139Alpine A39020.0%#DIV/0!16230.0%#DIV/0!198 –
140Cupra Tavascan20.0%+ 100.0%130260.0%+ 30.0%13188
141Ferrari 12Cillindri20.0%n/a  –30.0%+ 200.0%200254
142Kia EV520.0%new132630.1%new115 –
143Leapmotor C1020.0%new  –20.0%new218 –
144Man TGE20.0%n/a17670.0%+ 600.0%175180
145Maxus Euniq520.0%– 50.0%  –30.0%– 82.4%204181
146Mercedes E Class20.0%– 75.0%121290.0%– 29.3%129110
147Nissan Qashqai20.0%+ 100.0%  –90.0%– 77.5%165136
148Volkswagen e-Caravelle20.0%n/a  –20.0%n/a224 –
149VW Crafter20.0%– 33.3%134530.1%+ 10.4%119111
150VW ID. Polo20.0%new16040.0%new196 –
151Amatør Bil 1934 Ford Coupe Replica10.0%new  –10.0%new230 –
152Amatør Bil MK Indy10.0%new  –10.0%new233 –
153Audi A310.0%n/a16470.0%– 36.4%172167
154Bentley Continental10.0%n/a  –50.0%+ 66.7%186224
155BMW X110.0%+ 0.0%14670.0%– 56.3%174177
156BMW X510.0%– 91.7%140280.0%– 44.0%130113
157BMW XM10.0%n/a  –20.0%+ 0.0%211251
158Bygg Bil MK Indy10.0%new  –10.0%new242 –
159Fiat 50010.0%n/a152120.0%+ 200.0%149207
160Ford F-150 Lightning10.0%– 96.3%17060.0%– 97.1%18282
161Lamborghini Temerario10.0%new15330.0%new202 –
162Lamborghini Urus10.0%n/a  –90.0%+ 50.0%159200
163Leapmotor B1010.0%new  –10.0%new257 –
164Mazda CX-6010.0%– 66.7%  –70.0%– 76.7%176143
165Mazda MX-510.0%– 50.0%14790.0%– 30.8%161194
166Mercedes EQS SUV10.0%– 80.0%17890.0%– 25.0%162144
167Mercedes EQV10.0%+ 0.0%  –120.0%– 7.7%151191
168Mercedes G-Class10.0%n/a17990.0%– 71.9%164140
169MINI John Cooper Works10.0%n/a  –10.0%n/a264 –
170MOKE EV110.0%new  –10.0%new266 –
171Opel Combo10.0%– 50.0%  –70.0%– 69.6%178169
172Peugeot E-Traveller10.0%new  –10.0%new268 –
173Porsche Panamera10.0%+ 0.0%184110.0%+ 22.2%154192
174Porsche Taycan10.0%– 88.9%  –210.0%– 69.1%136107
175Range Rover 10.0%+ 0.0%159160.0%– 11.1%142157
176Range Rover Sport10.0%n/a185240.0%– 14.3%133137
177Range Rover Velar10.0%n/a18620.0%+ 0.0%223197
178Rolls-Royce Cullinan10.0%n/a  –10.0%n/a271 –
179Tesla Model 310.0%– 99.0%33,2423.9%+ 52.9%45
180Toyota Yaris10.0%– 80.0%  –110.0%– 96.2%15553
181VW Caddy10.0%n/a124150.0%+ 7.1%145179

Source; OFV AS

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