Mexico March 2016: Nissan Versa tops 15th consecutive record month

Nissan Versa Mexico January 2016The Nissan Versa confirms it is now Mexico’s most popular nameplate.

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The Mexican new car market posts an incredible 15th consecutive record month in March with sales up a cool 11% year-on-year to 116.870 units, an all-time high for the month. Year-to-date volumes are up 13% to a record 347.347 units after three months. At this rate, Mexico will cross the symbolic 1.5 million annual registrations for the very first time by the end of 2016, an additional 150.000 units on 2015, the current record at 1.35m sales. Although slightly underperforming at +8% in March and +11% in 2016, Nissan remains by far the most popular brand in the country with 26.5% share this month, distancing Chevrolet at 17.1% (+4%) and Volkswagen at 13.9% (+13%). Toyota (+22%) overtakes Ford (-8%) for the overall 4th spot with Honda (+14%) and Mazda (-8%) in tow.

Nissan Pickup Mexico November 2015. Picture courtesy autocosmos.com.mxThe Nissan Pickup ranks #2 in March. Picture autocosmos.com.mx

Kia confirms it is more successful than sister brand Hyundai, lifting its personal best further to 3.381 sales and 2.9% share only eight months after it launched in the country. Coincidentally, Hyundai also beats its monthly volume record in March at 2.747 and 2.4%, up 60% year-on-year. Notice also Renault (+36%), Ram (+56%), Mercedes (+24%), GMC (+28%), Buick (+46%) and Volvo (+32%) all frankly outperforming the market.

Chevrolet S10 Mexico March 2016Four years after Brazil, the Chevrolet S-10 has launched in Mexico to great success. 

Model-wise, the Nissan Versa cements its newfound leadership of the Mexican market thanks to sales up a splendid 53% to 7.194 units, distancing another Nissan, the Pickup – the commercial variant of the Frontier – despite sales down 5% to 5.145. The Chevrolet Spark (+21%) steps onto the podium for the very first time in Mexico, progressively replacing the Aveo (-32% to #7) as the brand’s best-seller here. The VW Vento (-6%) and Jetta (+53%) roundup the Top 5 with the Chevrolet Sonic (+65%) posting a second consecutive month inside the Top 10.

Toyota Hilux Mexico March 2016. Picture courtesy autocosmos.com.mxToyota Hilux sales are up 50% in Mexico thanks to the new model. 

Among recent launches, the Chevrolet S-10 (the world Colorado) imported from Brazil albeit with a 4 year-delay shoots up to #14 with 1.700 sales, becoming an instant blockbuster and the 2nd best-selling pickup in Mexico, just above the Nissan Frontier (+60%), Chevrolet Silverado (+28%) and Toyota Hilux, boosted up 50% by the new generation. The Honda HR-V (#19) is now the brand’s best-seller, the Chevrolet Equinox is up to #24, Kia Rio up to #33 and the Hyundai Tucson up to #35.

Previous month: Mexico February 2016: Nissan Versa sails off in market up 13.5%

One year ago (1): Mexico March 2015: Top 222 All-models and All-brands available

One year ago (2): Mexico March 2015: VW Vento up to 2nd place in market up 22%

Full March 2016 Top 40 All-brands and Top 225 All-models below.

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Mexico February 2016: Nissan Versa sails off in market up 13.5%

Nissan Versa Mexico February 2016The Nissan Versa is the new Mexican market leader. 

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Nothing can stop the Mexican car market, up another 13.5% year-on-year in February to a record 110.077 registrations and lifting the year-to-date total up 14.5% to an all-time high 230.477 units after two months. Once again leader Nissan follows the market closely at +13% to 28.530 sales and 25.8% share, widening the gap over its direct follower to more than 10 percentage points: Chevrolet is up just 2% to 17.199 units and 15.5% while Volkswagen is up 14% to 15.938 and 14.4%. Below, Ford (+10%), Toyota (+22%) and Honda (+17%) are within 1.000 sales of each other. Once again the big story is the outstanding performance of newcomer Kia, improving its record volume and share further to 3.146 and 2.8% and beating sister brand Hyundai (2.307 and 2.1%, up 52%) for the second consecutive month. Ram (+35%), Mercedes (+30%), Peugeot (+50%), Infiniti (+31%) and Cadillac (+30%) also shine.

Chevrolet Sonic Mexico February 2016. Picture courtesy autocosmos.com.mxThe Chevrolet Sonic breaks into the Mexican Top 10 just as the Aveo crumbles.

In the models ranking, we are witnessing a once in a five year occurrence with a new leader making its mark: the Nissan Versa, up another 31% to 6.437 sales and 5.4% share, frankly distancing the VW Vento (4.2%) and Nissan Pickup (4%). Leader for four consecutive years until 2015, the Chevrolet Aveo crumbles down 31% to 8th overall and has already lost virtually all chance to remain in the pole position for 2016. Were the Versa to confirm this newfound leadership all through the end of 2016, it would be the first Nissan nameplate to top Mexican sales since the Tsuru in 2010. Partly responsible for this shakeup is the drop of the Matiz from the Chevrolet Mexico lineup which has had a domino effect on sales of its entire lineup: the Spark (+23%) benefits and ranks 4th overall while the more recent Sonic is being strongly marketed by the brand and cracks the Top 10 in February (+188%), however the Aveo has suffered.

Nissan X-Trail Mexico February 2016. Picture courtesy autocosmos.comMexican Nissan X-Trail sales are up 71% in February. 

Other notable performers this month in Mexico include the VW Jetta up 72% now that the older generation “Clasico” has been discontinued, the VW Gol up 66% to #11, Nissan X-Trail up 71% to #12, the Chevrolet Silverado up 40% to #17 and leading U.S. pickups, the Toyota Yaris up 54%, Hyundai Grand i10 up 73% and Ford Ranger up 50%. Among recent launches, the Honda HR-V (#19), Kia Sportage (#22), Dodge Attitude (#23) and Ford Figo (#31) lead the way while the VW Up breaks into the Top 50 for its 2nd month on sale.

Previous month: Mexico January 2016: Nissan Versa #1, Kia > Hyundai in market up 15%

One year ago: Mexico February 2015: Market shoots up 22% to record level

Full February 2016 Top 40 All-brands and Top 225 models below.

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Mexico January 2016: Nissan Versa #1, Kia > Hyundai in market up 15%

Nissan Versa Mexico January 2016The Nissan Versa is the best-selling nameplate in Mexico in January. 

* See the Top 40 All-brands and Top 220 models by clicking on the title *

With a little delay we now go into the full detail of Mexican new car sales for January. Building on a year of records in 2015 (12 months out of 12), the Mexican new car market stretches its run even further with an outstanding 15% surge in January to an all-time high 119.703 registrations. Nissan flies just under the radar at +12% but maintains a mammoth 25.5% market share thanks to 30.568 sales above Chevrolet (17.962) and Volkswagen (15.664) both losing share. Honda leaps by a spectacular 41% to 4th place overall (6th in 2015) bypassing Toyota, itself equally impressive at +27%, with Mazda (+44%) at #7 and Dodge (+39%) at #9.

Kia Sportage Mexico 2015. Picture courtesy motortrend.comThe Sportage (old gen) pushes Kia up to #8 overall in Mexico this month.

The big story in the Top 10 brands this month is the arrival of Kia in 8th position, the first time the Korean manufacturer manages a Top 10 ranking in Mexico, only 6 months after the brand’s launch in the country. Kia manages 3.110 sales and 2.6% share, outselling its parent brand Hyundai for the very first time (#10 with 2.462 and 2.1%, up 62%). Kia’s January performance smashes Hyundai’s Mexican bests of 2.676 sales (December 2015) and 2.3% share (June to September 2015), auguring for a stellar performance by the brand in the near future. Notice also Ram (+55%), Peugeot (+41%), Lincoln (+32%) and Subaru (+29%) posting strong results whereas Jeep (-33%) and Chrysler (-48%) skid off track.

Nissan Tsuru Mexico January 2016The 15 year-old Nissan Tsuru shines in 4th place overall this month. 

In the models ranking, thanks to sales up 27% year-on-year the Nissan Versa takes the lead for the third time ever after August and September 2015 with 6.687 deliveries and 5.3% share, an impressive 1.5 point of share above the traditional leader the Chevrolet Aveo, slipping down 21% to just 4.967 units and 4.1%. The Nissan Pickup lurks just below at 4.867 sales while the antediluvian Nissan Tsuru is in stellar shape at +14% and 4.841 units sold in 4th place overall (vs. #7 in 2015). The VW Vento (-9%) and Jetta (+76%) follow with the VW Gol (+85%) making an appearance inside the Mexican Top 10 at #9. The Chevrolet Sonic (+349%) misses out on a Top 10 ranking for just 52 sales.

VW Up Mexico January 2016. Picture courtesy caranddriverbrasil.uol.com.brThe VW Up has landed in Mexico. 

Further down, the Kia Sportage is up a flamboyant 21 spots on December to break into the Top 20 for the very first time at #17 with 1.724 sales, explaining in large part the outstanding performance of Kia this month (see above). The Honda HR-V is up two ranks to reach a best-ever #18 (also hit last September), the all-new Ford Figo ranks 25th, the Dodge Attitude is #26, the Ram 700 (aka Fiat Strada) is up 138% to #33 and the Hyundai Tucson is up 10 spots to #37. Finally, we welcome the VW Up (#51) and Kia Optima (#185) in the Mexican sales charts this month.

Previous post: Mexico Full Year 2015: 12 months of records lead market up 19%

One year ago: Mexico January 2015: Chevrolet Matiz in Top 10, market up 21%

Full January 2016 Top 40 All-brands and Top 220 models below.

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Mexico Full Year 2015: 12 months of records lead market up 19%

Kia Sportage Mexico 2015. Picture courtesy motortrend.comAfter Hyundai in 2014, Kia launched in Mexico this year.

* See the Top 40 All-brands and Top 260 All-models by clicking on the title *

Check out over 10 years worth of Mexican Archived data here *

It’s a 12 out of 12 perfect score for the Mexican new car market in 2015: incredibly, each and every month of the year set a new all-time record for that month, culminating in December with 160.675 units, up 21% year-on-year and simply the biggest sales month in the history of automobile in the country. The annual market is up by a fantastic 19% or 216.000 units to 1.351.764 registrations, smashing the previous record of  1.139.718 established in 2006. Mexico remains the only country in the world to crown Nissan, evolving like the market at +19% to 347.124 deliveries and 25.7% share, followed like in 2014 by Chevrolet (+18%), Volkswagen (+12%), Ford (+11%), Toyota (+22%), Honda (+22%) and Mazda (+40%).

Renault Logan Mexico 2015. Picture courtesy autocosmos.com.mxRenault Logan sales are up 4-fold in Mexico in 2015.

Hyundai is up 118% to finish its first full year in market at a splendid 9th position with 26.151 units. Notice also Ram and Mitsubishi both up 38% to cement their place in the Top 15, Porsche up 24%, Cadillac up 32% and Alfa Romeo up 209%. After Hyundai in 2014, it’s the turn of sister company Kia to launch in Mexico in July this year, totalling 11.021 units in 7 months and arriving directly at #18 above Mercedes, Fiat and Peugeot, with only three nameplates in its lineup (Forte, Sorento and Sportage). This is an ever better start than Hyundai that sold 12.064 units in 8 months in 2014, with both manufacturers above 2.000 monthly units by the end of their initial year in market. The Sportage sold more units than any Hyundai in December (1.156 vs. 990 for the Grand i10) and broke straight away into the 2015 Top 50 at #49.

Dodge Attitude Mexico April 2015The Dodge Attitude flirted with the overall Top 20 all through the year.

The Chevrolet Aveo is the most popular nameplate in Mexico for the 4th consecutive years, seeing its market share erode slightly to 5.7% with sales up 17% to 76.695. It is followed like in 2014 by the Nissan Versa (+20%) and Pickup (+14%), the commercial variant of the NP300, with the passenger variant, the Frontier, up 37% to #30. Total NP300 sales (70.471) would pus the nameplate to #2 overall. The VW Vento (+38%) and Jetta (+36%) both lodge spectacular gains along with the Nissan March (+36%), all three of them overtaking the ageing Nissan Tsuru (+8%). The Chevrolet Sonic is up 38% to break into the Top 10 at #10, the Mazda3 is up 49% to #11, the Nissan X-Trail is up 120% to #13 thanks to the new model and the Toyota Yaris up 98% to #19.

Ram 700 Mexico 2015. Picture courtesy autonoticias.com.mxFirst full year of sales for the Ram 700 in Mexico.

Further down, the Dodge Attitude – a rebadged Mitsubishi Attrage – ends its first full year in market at a very satisfying 24th place (13.778 sales), the Honda HR-V easily snaps the title of best-selling all-new entrant at #27 with 12.567 units, the VW Polo is up 78% to #38, the Ram 700 – a rebadged Brazilian Fiat Strada – leaps to #40 with 8.159 sales, the Renault Logan is up 4-fold to #56 and the Mitsubishi Mirage is up to #59.

Mazda CX-3 Mexico 2015. Picture courtesy autocosmos.comInstant blockbuster? The Mazda CX-3 should break into the Top 20 in 2016. 

The end of the year has seen the emergence of very promising new launches. The Ford Figo ends the year at #76 but was #21 in December (1.867 deliveries), the Mazda CX-3 leaps to #31 for its first full month of sales in December (1.558 sales), the Chevrolet Equinox lands at #83 over the Full Year but was up to #29 in December (1.575), the Chevrolet S10 up to #37 (1.196) and the new Hyundai Tucson up to #47 (782).

Previous month: Mexico November 2015: Chevrolet Aveo leads, Ford Figo up

Previous year: Mexico Full Year 2014: Chevy Aveo leads, VW Vento shines, Hyundai lands

Two years ago: Mexico Full Year 2013: Chevrolet Aveo and VW Clasico on top

Full Year 2015 Top 40 All-brands and Top 260 All-models vs. Full 2014 figures below.

Full December 2015 Top 40 All-brands and Top 228 All-models below.

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Mexico November 2015: Chevy Aveo leads, Ford Figo up

Ford Figo Mexico November 2015. Picture courtesy panoramaautomotriz.com.mxFord Figo. Picture panoramaautomoriz.com.mx 

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Incredible but true: the Mexican new car market is headed for a never-seen before 12 straight months of monthly records: this month is the best November score ever recorded in the country at 126.223 sales, up 13% year-on-year and the 11th consecutive time this happens in 2015… The year-to-date total is now up 19% after 11 months to 1.191.089 units. For once Nissan underperforms with sales up just 5% on a year ago to 24.8% share vs. 25.9% so far in 2015. Just below are Chevrolet (+15%) and Volkswagen (+13%) – unaffected by dieselgate here, while Toyota (+26%) and Honda (+19%) both outpace Ford, struggling with volumes down 1% year-on-year. Dodge shoots up 125% at #8 while newcomer Kia (2.247 sales) is fast approaching sister-brand Hyundai (2.549). Audi (+21%), GMC (+24%), BMW (+29%), Mitsubishi (+35%), Cadillac (+66%) and Isuzu (+126%) all post strong scores.

Nissan Pickup Mexico November 2015. Picture courtesy autocosmos.com.mxNissan Pickup. Picture autocosmos.com.mx

The Chevrolet Aveo remains the best-seller in the country, even outpacing the market with sales up a fantastic 38% year-on-year to 8.335 and 6.6% share, distancing the Nissan Versa (+20%) and VW Jetta (+81%). After exposing the dilemma of Nissan Pickup figures last month, we at BSCB have chosen: they will be reported as Nissan publishes them, split between “Pickup” – the commercial variant of the truck – and “Frontier” – the private use variant. They are in fact the same model (named NP300 here), however their use is vastly different and will be reported as such. There will be a note each month indicating whether the NP300 would rank if both variants were added up. In this context, the Nissan Pickup ranks 4th this month (the Frontier is #26) and #3 year-to-date (Frontier: #28).

Dodge Attitude Mexico November 2015. Picture courtesy youtube.comDodge Attitude. Picture youtube.com

Further down the ranking, the Toyota Yaris excels at +228% year-on-year to #14, as does the Dodge Attitude up to a best-ever #17 for this generation of the nameplate thanks to 1.783 sales. The Honda HR-V reenters the Top 20 at #19, but the most spectacular improvement is delivered by the Ford Figo: launched just last month, it gains 39 spots on its October ranking to knock on the Top 20’s door at #22. The Kia Sportage breaks into the Top 30 and accounts for more than 50% of the carmaker’s sales in Mexico this month, just as the Kia Sorento breaks into the Top 50… The Chevrolet S10 gains 30 ranks on its initial month to #61 and we welcome two new nameplates in Mexico in November: the Mazda CX-3 at #181 and the Fiat 500X at #207.

Previous month: Mexico July 2015: Chevrolet Aveo back to #1, or is it?

One year ago: Mexico November 2014: Nissan March on podium

Full November 2015 Top 40 All-brands and Top 254 models below.

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Mexico October 2015: Chevrolet Aveo back to #1, or is it?

Nissan NP300 Mexico October 2015. Picture courtesy autocosmos.com.mxNissan NP300 Pickup. Picture autocosmos.com.mx

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Mexico is on track to deliver an incredible feat this year: hitting an all-time record volume each and every month. October indeed marks the 10th consecutive all-time record at 119.867 registrations, up a flamboyant 19% on the previous October record established last year. The year-to-date total now stands at 1.064.774 units, up a whopping 20% on the same period in 2014 and the first time in Mexican history that the market reaches one million sales after just ten months – 2013 was the first year to hit that level in 11 months. Local analysts now predict a Mexican car market at 2 million annual units by 2017.

Chevrolet Aveo Mexico October 2015Chevrolet Aveo

Brand-wise, Nissan is still master in command, securing its highest market share in the world in Mexico at a round 27% thanks to sales outpacing the market at +20%. Chevrolet (+19%) and Volkswagen (+10%) follow while Honda (+22%), Mazda (+25%), Toyota (+29%), Hyundai (+33%) and most significantly Dodge (+89%) impress inside the Top 10. Further down, notice in sales order Ram up 34%, Mitsubishi up 48%, Buick up 61%, Cadillac up 46% and Subaru up 52%. Kia gains 7% on September to 1.829 sales and 1.5% for its 4th month in market.

Nissan NP300 Pickup range Mexico October 2015. Picture courtesy autocosmos.com.mxNissan has just relaunched its commercial pickup range in Mexico. Picture autocosmos.com.mx

After two months of Nissan Versa reign, the Chevrolet Aveo reclaims the pole position it holds year-to-date thanks to 6.685 sales and 5.6% share (+31%) vs. 6.115 and 5.1% for the Versa. However a confusing sales accounting for Nissan Pickups may mean the Aveo isn’t in fact the best-selling vehicle in Mexico. Nissan just relaunched its range of commercial pickups, labelling them NP300 Pickup, Chasis and Estacas (pictured above). The ‘recreational’ variant is simply named NP300 Frontier. What hides behind these nameplates is in fact the new generation Navara also manufactured in Thailand. AMDA splits sales of Nissan Pickups into Chasis Largo and Estacas Largo, while another manufacturer-sourced set of data splits them into Frontier and Pickup. All-in-all, the Nissan Pickup found 8.008 buyers in Mexico this month, up 53% on October 2014 and firing it to the very top of the sales charts. This figure includes 4.280 “Chasis Largo” (+89%), 2.472 “Pickup” (+9%) and 1.256 “Frontier” (+70%). BSCB will review the Nissan Pickup methodology and make amendments if necessary from January 2016 onwards.

Ford Figo Mexico October 2015. Picture courtesy automobilonline.com.mxThe Ford Figo lands in Mexico – also available as a sedan.

In other model news, the Chevrolet Spark is up 57% year-on-year to #8, the Chevrolet Sonic (+18%) holds onto its Top 10 ranking, the Toyota Yaris is up a huge 160% to #16, the VW Polo up 339% to #22, the Chevrolet Equinox up 70 spots on its inaugural month to leap into 40th place with 851 sales and the Hyundai Tucson is up 6 to #42. We welcome two newcomers in the Mexican sales charts this month: the Ford Figo lands at #61 with 457 units and is available in both hatch and sedan variants, it is by and large the same model as the one sold in India and South Africa. The Chevrolet S10 arrives at #91 with 264 deliveries: in fact a Chevrolet Colorado also assembled in Thailand, the S10 enables Chevy to compete in the mid-size pickup market, slotting in between the Tornado (Opel Corsa-based) and U.S. Silverado and Cheyenne.

Previous post: Mexico September 2015: Now with Top 225 models (BSCB exclusive)

Previous month: Mexico September 2015: Nissan Versa confirms top spot

One year ago: Mexico October 2014: Nissan March at highest in two years

Full October 2015 Top 40 All-brands and Top 230 models below.

Note: BMW, Jaguar-Land Rover and Mercedes do not disclose sales by model for Mexico.

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Mexico September 2015: Now with Top 225 All-models (BSCB exclusive)

Honda HR-V Mexico September 2015. Picture courtesy motortrend.comThe Honda HR-V breaks into the Mexican Top 20 this month.

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As is now the tradition on BSCB, we can now share a lot more detail about the Mexican new car market, with complete brands and models rankings. We learn that Dodge more than doubles sales year-on-year (+102%) thanks to the arrival of the Attitude (#23) and Vision (#98), that Renault overtakes Seat to climb into the Top 10, that Kia gains two spots to #12 for its third month in market and that Ram is up 84% year-on-year. Model-wise, our temporary figures published earlier in the month are based on year-to-date totals, so final figures often show slight changes in the Top 10. It is the case again this month with the Chevrolet Sonic (167%) storming into 10th position.

Hyundai Tucson Mexico September 2015. Picture courtesy caradvice.com.auFirst month of sales for the Hyundai Tucson in Mexico.

The Chevrolet Trax is up 84% to #16, the Ford Fiesta up 124% to #17 and the Honda HR-V breaks into the Mexican Top 20 for the very first time at #18 thanks to 1.442 sales. Further down, the Toyota Hilux is up 33 spots on August and 73% year-on-year to #20 now that the new generation has arrived in dealerships, the VW Polo is up 12-fold (!) year-on-year to #21, and the Hyundai Tucson makes a thunderous landing into the Mexican sales charts directly inside the Top 50 at #48 with 573 deliveries.

Previous post: Mexico September 2015: Nissan Versa confirms top spot

Previous month: Mexico August 2015: Now with Top 225 models (BSCB exclusive)

One year ago: Mexico September 2014: Chevrolet Spark confirms podium spot

Full September 2015 Top 40 All-brands and Top 225 All-models below.

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Mexico September 2015: Nissan Versa confirms top spot

Nissan Versa Mexico September 2015The Nissan Versa is the most popular model in Mexico for the 2nd straight month.

* See the Top 10 best-selling models and Top 30 manufacturers by clicking on the title *

Simply extraordinary. This is how we can describe 2015 for the Mexican new car market. September marks the 9th consecutive monthly record at 111.330 registrations, up a stunning 25% year-on-year: absolute slam dunk for Mexican car sales this year. The year-to-date total now stands at an all-time high 944.907 units, u 20% on 2014 and well on track for a record year. For once market leader Nissan improves slightly slower than the market at +17%, resulting in a lower market share vs. a year ago at 25.3% – still a world best for the Japanese carmaker. General Motors compensates for a surprisingly weak August score (-14%) by gaining 33% in September to 20.160 units and 18.1% share, distancing Volkswagen (+17%). FCA Mexico (+33% – note this includes Mitsubishi), Ford (+35%), Hyundai (+68%), Mercedes (+31%) and Lincoln (+88%) also outpace the market, while newcomer Kia improves again for its third month in market to 1.711 sales and 1.5% share at #12.

Nissan Chasis Largo Mexico September 2015. Picture courtesy Nissan MexicoNissan Chasis Largo

In the models ranking, the Nissan Versa manages to hold onto the pole position it snapped for the very first time last month, thanks to 4.982 sales and 4.5% share vs. 4.791 and 4.3% for the Chevrolet Aveo which remains in the year-to-date lead at 51.531 deliveries vs. 43.524. The VW Nuevo Jetta remains on the podium and above 4% share for the fourth consecutive month with a sparkling 4.517 sales – it ranks 6th so far in 2015, the VW Vento is back up 3 spots to #4, the Nissan March posts another solid performance at #5, up 48% so far in 2015, and the Nissan Chasis Largo shoots up to #8 with 3.685 units and 3.3% share vs. 2.1% year-to-date.

Previous post: Mexico August 2015: Now with Top 225 models (BSCB exclusive)

Previous month: Mexico August 2015: Nissan Versa topples Chevrolet Aveo

One year ago: Mexico September 2014: Chevrolet Spark confirms podium spot

Full September 2015 Top 10 models and Top 30 manufacturers below.

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Mexico August 2015: Now with Top 225 models (BSCB exclusive)

Ford Ranger 2016 MexicoIn full runout mode before the 2016 model (pictured) arrives, the Ford Ranger is up 151%…

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As is now the tradition on BSCB, we can now share with you a lot more detail about the Mexican new car market. FCA is now split by brand, showing a very strong performance from Dodge (+66%) whereas Ram (+5%) and most disturbingly Jeep (-13%) underperform. In the models ranking, the Chevrolet Sonic (+48%) and VW Gol (+42%) actually rank inside a Top 10 now 100% official (they didn’t appear in our original update), the Hyundai Grand i10 continues its progression at #17 vs. #23 year-to-date, the Honda HR-V lodges another very impressive month at #22, the Kia Sportage confirms it is an instant blockbuster in Mexico at #34 for its second month on sale, the Ram 700 is stable at #43 and the Kia Forte is up 21 ranks on its launch score to #52.

Ford Lobo Mexico August 2015. Picture courtesy youtube.com…just as the Ford F-Series (aka Lobo in Mexico) drops 49%.

It’s a very interesting month to be selling pick-ups in Mexico: all full-size U.S. pickups drop drastically in August: the Chevrolet Silverado is down 52% o #25, the Ram Pickup is down 36% to #28 and the Ford F-Series is down 49% to #36. Reversely, the mid-sized Ford Ranger is up a whopping 151% on a year ago to #29, the Nissan Frontier is up 17% year-on-year but down 19 spots on July to #42, yet the Toyota Hilux is down 45% to #53, awaiting the new generation to come in.

Previous post: Mexico August 2015: Nissan Versa topples Chevrolet Aveo

Previous month: Mexico July 2015: Now with Top 225 models (BSCB exclusive)

One year ago: Mexico August 2014: Nissan, Chevrolet and Toyota impress

Full August 2015 Top 40 All-brands and Top 225 models below.

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Mexico August 2015: Nissan Versa topples Chevrolet Aveo

Nissan Versa Mexico August 2015The Nissan Versa ends 22 consecutive months of Chevrolet Aveo reign.

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The Mexican new car market delivers an astounding 8th consecutive monthly record at 112.038 registrations in August, up 8% on the previous record in 2014. The year-to-date total now stands at an all-time high 833.577 units after 8 months, up a smashing 19% on the same period last year. Manufacturer-wise, Nissan continues its one-man-show, once again outpacing the market with sales up 10% to 29.179 and 26% share, distancing General Motors at 17.9% (-14%), Volkswagen at 13.7% (+17%) and FCA Mexico at 7.5% (+17%). Toyota is up two spots on July to #5, Ford down two to #6 and Honda down one to #7. Hyundai holds its rank within the Top 10 thanks to sales up 82% to lodge a third consecutive record month at 2.553 units while sister brand Kia improves 8% on its launch month to 1.620 registrations at #12. Lincoln is up 35%, Peugeot up 38% and Volvo up 40%.

Nissan March Mexico August 2015At #4, the March is one of six Nissan nameplates in the Mexican Top 10.

We witness a rare event in the models sales charts: for the first time since September 2013, the Chevrolet Aveo isn’t the best-selling nameplate in Mexico. This honour goes to the Nissan Versa, topping the Mexican popularity contest for the first time in the nameplate’s history with 5.673 sales and 5.1% share. This is only the fourth month in the past four years that the Aveo is not #1 in Mexico, the others being in July, August and September 2013 (VW Clasico). Nissan illustrates its domination by placing no less than 6 nameplates in the August Top 10: the Versa (#1), March (#4), Tsuru (#5), Sentra (#6), Tiida (#9) and X-Trail (#10). The VW Nuevo Jetta is up one spot on last month to #3 and the VW Vento falls back to #7.

Previous post: Mexico July 2015: Now with Top 225 models (BSCB exclusive)

Previous month: Mexico July 2015: Kia launches in record market up 16%

One year ago: Mexico August 2014: Nissan, Chevrolet and Toyota impress

Full August 2015 Top 10 models and Top 30 manufacturers below.

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