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Mexico Full Year 2017: Kia and Hyundai break records, Nissan Versa #1

The Nissan Versa is the best-selling vehicle in Mexico for the second consecutive year.

* See the Top 40 All-brands and Top 265 models by clicking on the title *

Consult over 25 years of Mexican Historical Data here

After two record years in a row lifting the market from 1.135.000 units in 2014 to 1.604.000 in 2016, new car sales in Mexico take a breather in 2017 with sales down 4.6% to 1.530.624 units, by far the 2nd highest annual score in history. In a year marred by tariff uncertainty on exports to the U.S, the lifeline of the Mexican car industry, the market showed first signs of plateauing back in April when it posted its first year-on-year decline in 35 months after recording 27 consecutive record months. Then Mexico switched to negative for good in June, culminating in a painful 17.5% fall in December. The Top 3 best-selling carmakers all lose share: Nissan is down 9% to 23.8%, Chevrolet down 16% to 16.1% and Volkswagen down 6% to 12.6%. Toyota (+0.5%) and Honda (+0.3%) manage stable sales and round up the Top 5.

Kia broke its monthly volume record 9 times in Mexico in 2017… 

But the success story of the year is once again Korean: launched in Mexico in July 2015, Kia surges 49% to end its second full year in market only 1.500 units below Honda in 6th place buy ranking 5th four times. Kia broke its monthly volume record 9 times this year including the last 4 months of 2017, lifting it from 6.030 (December 2016) to 8.080 (December 2017), while its record share went from 4.5% (September 2016) to 6.4% (September 2017). Not to be outdone, sister brand Hyundai – launched here in May 2014 – is up 28% to #9 and also aligns the records, bettering its all-time monthly volume 8 times including the last 5 months of the year to lift it from 3.527 (November 2016) to 5.219 (December 2017) while its record share jumped from 2.6% (April 2016) to 3.5% (September 2017). Other remarkable gains are posted by Fiat (+33%), Lamborghini (+29%), Suzuki (+26%), Isuzu (+23%), Mercedes (+22%), Smart (+20%), Subaru (+18%) and Peugeot (+13%).

…while Hyundai did so 8 times.

Over in the models ranking, the Nissan Versa scores a second consecutive year in pole position with sales up 3% to 6.1% share, remaining unchallenged during most of the year with 10 monthly wins over the first 11 months (the Chevrolet Spark led in March). However December brought surprise with the Chevrolet Beat, launched in June, taking the lead with an outstanding 12.027 sales and 7.6% share vs. just 9.695 and 6.1% for the Versa. The Beat is by far the most popular new launch in Mexico in 2017, landing directly at #9 with over 40.000 sales. The Nissan Pickup (+9%) gains two spots to #2, toppling the Chevrolet Aveo (-18%) and Spark (-37%) while the VW Vento (+0.3%) and Nissan March (-3%) progress to #4 and #5 respectively.

Launched in June, the Chevrolet Beat snapped the top spot in December. 

The Kia Rio, now locally produced, is up a fantastic 140% to become the first ever Korean nameplate to break into the annual Mexican Top 10 at #10. Notice also the Honda CR-V up 45% to #11 thanks to the new generation, the Nissan Kicks up to #18 for its first full year of sales, the Toyota Hilux up 40% to #24, the Kia Forte up 37% to #25 and the Hyundai Creta up to #32 for its first full year. Five additional 2017 all-new launches make it to the Top 100: the Hyundai Accent (#59), Chevrolet Cavalier (#80), Jeep Renegade (#84), Suzuki Ignis (#86) and Renault Captur (#87).

Previous month: Mexico November 2017: Nissan Versa and Chevrolet Beat shine

Previous year: Mexico Full Year 2016: Record market pounces up 18.6% above 1.6m units

Two years ago: Mexico Full Year 2015: 12 months of records lead market up 19%

Full Year and December 2017 Top 40 All-brands and Top 265 models vs. Full Year 2016 figures below.

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Mexico November 2017: Nissan Versa & Chevy Beat shine, market down 8.5%

The Nissan Versa hits a new share record in Mexico this month.

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The Mexican new light vehicle market has now well and truly entered a period of recession with November marking the 7th month of decline out of the past eight at -8.5% to 141.150 units and leading to a year-to-date volume down 2.8% to 1.371.713. Once again the top four best-selling carmakers fall faster than the market with Nissan (-13%), Chevrolet (-22%), Volkswagen (-10%) and Toyota (-12%) topping the charts. And once again the heroes of the month are the recently-launched sister Korean brands. Kia soars 43% to 7.815 sales and 5.5% share, breaking its all-time volume record for the 9th time in the past 12 months. Meanwhile Hyundai surges 42% to 5.011 units and 3.5% share, the carmaker’s first month above 5.000 sales and the 7th time in the past 12 months it breaks its volume record. Other great performers include Suzuki (+51%), Lamborghini (+50%), Mercedes (+39%), Subaru (+37%), Land Rover (+31%), Isuzu (+26%), Peugeot (+26%), Audi (+23%), Fiat (+17%), Volvo (+12%) and Ferrari (+11%).

The Chevrolet Beat steps up to 2nd place overall for the first time. 

Model-wise, the Nissan Versa goes against the grain with a 17% year-on-year gain to 7.8% share, a new record for the nameplate which also posts its second best-ever monthly volume at 11.062 units. In second place, the Chevrolet Beat takes its blockbuster success to the next level with new ranking, volume and share records, and is up to #9 year-to-date. The Nissan Pickup drops 22% to a distant #3 but remains at #2 year-to-date. The Chevrolet Aveo (-51%), VW Jetta (-50%), Nissan March (-19%) and VW Vento (-16%) all struggle inside the Top 10 whereas the Kia Rio (+229%) and Toyota Yaris (+4%) shine. Among other recent launches, the Hyundai Accent (#24), Chevrolet Cavalier (#38) and Suzuki Ignis (#54) shoot up.

Previous month: Mexico October 2017: Hyundai and Kia break records, market down 9.5%

One year ago: Mexico November 2016: Market up 22.5%, annual record eclipsed

Full November 2017 Top 40 All-brands and Top 210 All-models below.

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Mexico October 2017: Hyundai & Kia break records, market down 9.5%

Hyundai breaks its all-time Mexican volume record for the 7th time in the past 12 months.

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The Mexican new light vehicle market continues to backtrack, posting a sixth month of decline in the past seven at -9.5% in October to 124.353 registrations, pulling the year-to-date volume down 2.1% to 1.230.266 units. The Top four best-selling carmakers fall faster than the market: Nissan plunges 23% to 21.9% share, Chevrolet is down 11% to 17.3%, Volkswagen down 10% to 12.6% and Toyota also down 10% to 6.2%. In contrast, Mazda (+2%) and Renault (+4%) gain ground but it’s the recently launched Korean sister brands that post the most spectacular performances this month. Kia is up 26% to hit its highest ever monthly volume at 7.603, beating the previous high of 7.503 posted last month. It is the 8th time Kia breaks its monthly volume record in Mexico in the past 12 months. Hyundai also breaks its volume record for the third consecutive month at 4.303 (previous best: 4.100 last month) and hits its highest ever market share at 3.5%, also hit last month. It is the 7th time Hyundai breaks its all-time volume record in the past 12 months. Further down, a handful of brands also have a great month, including Mitsubishi (+32%), GMC (+35%), Mercedes (+37%), Suzuki (+40%), Jeep (+42%), Subaru (+45%) and Isuzu (+53%).

New volume record for Kia in Mexico: the 8th in the past 12 months.

Over in the models ranking, the Nissan Versa (-22%) and Pickup (-19%) remain on top despite heavy falls, while the Chevrolet Beat establishes itself on the podium, now only 15 sales off the #2 overall spot, General Motors has hit the bullseye with the Beat in Mexico. The VW Vento (-23%) and Chevrolet Aveo (-25%) round up the Top 5 but are both in freefall, while the Nissan March (+7%) and most strikingly the Kia Rio (+82%) are the only two nameplates in positive in the Top 10. Further down, the Nissan Kicks (+113%), VW Gol (+121%), VW Tiguan (+1028%) and Hyundai Creta (+220%) impress while the Hyundai Accent (#30), Chevrolet Cavalier (#46), Jeep Renegade (#65), Suzuki Ignis (#75), Fiat Mobi (#77) and Renault Captur (#83) top recent launches (<12 months). In October we welcome the Kia Stinger (#177) and Hyundai Ioniq (#193) in the Mexican charts.

Previous month: Mexico September 2017: Market now in negative year-to-date

One year ago: Mexico October 2016: Nissan Versa and VW Vento lead market up 15%

Full October 2017 Top 40 All-brands and Top 220 models below.

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Mexico September 2017: Market now in negative year-to-date

Kia is oblivious to the overall gloom with sales up 27% to a record 6.4% share in Mexico.

* See the Top 40 All-brands and Top 215 All-models by clicking on the title *

This is it: with a fifth year-on-year decline in the past six months in September at -11.5% to 116.368 units, the Mexican new car market swerves into negative territory year-to-date at -1.1% to 1.106.935 sales, still the 2nd best volume in history at this stage of the year. The Top three best-selling carmakers all drop faster than the market, indicating a fragmentation of sales in Mexico: Nissan is down 16% to 24.2% share, Chevrolet down 25% to 14.8% and Volkswagen down 14% to 12.7%. Toyota resists better at -8% in 4th place but the hero of the month is once again new local producer Kia, up a whopping 27% on September 2016 to hit its largest ever monthly volume at 7.503 units (only 8 below Toyota) and largest ever market share at 6.4%. Sister company Hyundai is the only other carmaker in positive in the Top 10 at +24%. Further down, Renault (+6%), Ram (+7%), Mercedes (+7%), Mitsubishi (+7%), Fiat (+8%), Jeep (+22%), Peugeot (+29%) and Suzuki (+39%) shine.

First podium ranking for the Chevrolet Beat.

In the models ranking, the Nissan Versa (-9%) and Pickup (-4%) remain in the lead and fall slightly slower than the market but the best performance atop the charts is delivered by the Chevrolet Beat, up one spot on August to land on the Mexican podium for the very first time with a record 5.235 sales and 4.5% share. Unfortunately, the Chevrolet Aveo is hit full frontal by this success (-46%). The other great performer in the Top 10 is the Kia Rio more than doubling its sales year-on-year (+105%) to land at a best-ever #8 with a record 2.3% share but its volume isn’t a new record. Second consecutive month inside the Top 10 for the Ford Figo (-10%), record #12 ranking for the Nissan Kicks (also hit last March), excellent second month of sales for the Hyundai Accent up 13 spots to #21 while the Chevrolet Cavalier is up 11 to #70.

Previous month: Mexico August 2017: Chevrolet Beat up to #4, Accent and Cavalier land

One year ago: Mexico September 2016: Chevrolet Aveo edges past Nissan Versa to #1

Full September 2017 Top 40 All-brands and Top 215 All-models below.

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Mexico August 2017: Chevy Beat up to #4, Accent and Cavalier land

The Chevrolet Beat soars to 4th place for its third month in market. 

* See the Top 40 All-brands and Top 215 All-models by clicking on the title *

The sky is getting darker by the month in Mexico with August sales posting the fourth year-on-year decline in the past five months at -6.5% to 125.343 units. The year-to-date remains in positive territory for less than 3.000 sales at +0.3% to a record 990.567 but should shift into negative by the time September results are known if the trend continues as per the past few months. Market leader Nissan doubles the market decline at -13% to 23.1% share vs. 24.3% so far this year while Chevrolet does even worse at -16% to 15.9% which is actually higher than its YTD level of 15.8%. Volkswagen is in line with the rest of the podium at -14% to 12.2% but below, Toyota (-3%), Honda (+1%) and most strikingly Kia, soaring 30%, manage to improve their market shares year-on-year. Mazda (+2%), Hyundai (+23%) and Dodge (+6%) complete the Top 10 with market-defying improvements. Beyond, BMW (+10%), Jeep (+11%), Ferrari (+11%), Mini (+12%), Ram (+15%), Smart (+21%), Suzuki (+34%), Subaru (+40%) and Fiat (+78%) all brilliantly post double-digit gains.

The Hyundai Accent has kicked off local production in Mexico.

Model-wise, the Nissan Versa (+13%) and Pickup (+16%) both go against the grain with double-digit gains whereas the Chevrolet Aveo falls 20% in third place. The all-new Chevrolet Beat, now helped with the launch of a notchback variant, shoots up another 5 spots to #4 overall after breaking into the Mexican Top 10 for the first time just last month. The Ford Figo is up 19% to break into the Top 10 for the 2nd time ever after last January to hit a record 9th place. The locally-produced Kia Rio is down one rank to #11 but up 104%, the Nissan Kicks is up another two spots on last month to #14, the VW Tiguan is up 11-fold on its August 2016 score to #26, the Toyota Hilux is up 77%, the Mazda CX-5 up 81%, the Renault Duster up 65% and the Honda Odyssey up 192%. There are two newcomers in the Mexican sales charts this month: the Hyundai Accent has kicked off local production at the Kia plant in Pesqueria, Nuevo Leon, reaching 1.044 sales for its first month in market (#34) and the China-made Chevrolet Cavalier has landed at #81 with 296 units sold in August.

The China-made Chevrolet Cavalier has reached Mexican shores. Pictures autocosmos.com.mx

Previous month: Mexico July 2017: Third decline in four months at -7.3%

One year ago: Mexico August 2016: Newest local Kia fires ahead, market up 20%

Full August 2017 Top 40 All-brands and Top 215 All-models below.

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Mexico July 2017: Third decline in four months at -7.3%

The Chevrolet Beat breaks into the Mexican Top 10 for its 2nd month in market…

* See the Top 40 All-brands and Top 215 All-models by clicking on the title *

This is it: the Mexican new car market comes to a screeching halt in July with a third year-on-year decline in four months at -7.3% to 122.119 registrations. The year-to-date tally remains in positive for now at a record 865.224 units, up a meagre 1.4% on the same period a year ago and in great danger of shifting into negative territory before the end of the year if the declines keep accumulating. Nissan of course remains the favourite brand in the country but falls much faster than the market at -15% to 23.1% share, not as fast as Chevrolet though, crumbling 22% to 15.5% share. More resistant are Volkswagen (-1%), Toyota (-5%) and most impressively Kia up a whopping 32% to hold the 5th spot for the third time in the past four months. This is the biggest gain in the Top 15 with Suzuki (+28%) and BMW (+19%) following. Further down, Fiat (+78%), Isuzu (+62%), Subaru (+80%) and Alfa Romeo (+52%) also shine.

…while the Fiat Mobi breaks into the Top 50 for the first time.

Model-wise, the Nissan Versa (-5%) and Pickup (+21%) dominate above two Volkswagens: the Jetta (+11%) and Vento (-2%) with the Chevrolet Aveo (-12%) rounding up the Top 5. Disappointing scores of the Nissan Sentra (-26%) and Chevrolet Spark (-56%) seemingly cannibalised by the Chevrolet Beat up 66 spots to break into the Top 10 for its 2nd month in market. The Kia Rio surges 84% to climb among the country’s 10 best-sellers for the 2nd time in three months (and ever). Notice also the Honda CR-V up 60%, the Nissan Kicks up to #16, the Toyota Hilux up 86%, the Mazda CX-3 up 80%, Hyundai Creta up 223%, VW Tiguan up 339% and the Fiat Mobi breaking into the Mexican Top 50 for the first time at #43.

Previous month: Mexico June 2017: Second decline in past 3 months: the plateau is here

One year ago: Mexico July 2016: Kia steps up local presence in market up 18%

Full July 2017 Top 40 All-brands and Top 215 All-models below.

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Mexico June 2017: Second decline in past 3 months: the plateau is here

Kia sales go against the grain: up 42% in a market down 5.3%. 

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The plateauing of the Mexican market in 2017 is getting another strong signal this month: the Mexican new car market declines for the second time in the past three months in June at -5.3% to 127.419 registrations, the largest year-on-year drop since the -8% of April 2014. This is only the third year-on-year monthly decline for the Mexican market in the past 40 months. The year-to-date tally halfway through 2017 remains at the record level of 743.105 units, up 2.9% or 21.203 sales on the same period in 2016. Market leaders Nissan (-8%) and Chevrolet (-29%) fare much worse than the overall decline but maintain their market shares at 24.2% and 15.8% respectively. Volkswagen is up 0.2% to 13.5% and Toyota up 0.3% to 6.2%. Kia (+42%) manages both the largest jump in the Top 10 and a third stint inside the Top 5 in the past five months with 5.8% share, distancing Honda (+6%) and Ford (-14%). Mazda (+12%) and Hyundai (+20%) shine. Outside the Top 10, Mini (+16%), Peugeot (+18%), Buick (+24%), GMC (+25%), Suzuki (+47%), Fiat (+52%), Mercedes (+53%), Subaru (+59%) and Smart (+179%) are the most dynamic. Model-wise, the Nissan Versa (+22%) holds onto the top spot ahead of the Chevrolet Spark (-30%) and Nissan Pickup (+5%). The Honda CR-V (+82%), Kia Rio (+89%) and Toyota Hilux (+49%) post the largest year-on-year gains in the Top 25 and we welcome the Chevrolet Beat at #75.

Previous month: Mexico May 2017: Kia Rio breaks into Top 10, market back up

One year ago (1): Mexico First Half 2016: Kia stuns in fast and furious market

One year ago (2): Mexico June 2016: Chevrolet Spark takes lead in market up 23%

Full June 2017 Top 40 All-brands and Top 215 models below.

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Mexico May 2017: Kia Rio breaks into Top 10, market back up

The Kia Rio ranks 9th in Mexico this month. 

* See the Top 40 All-brands and Top 220 models by clicking on the title *

After declining for the first time in three years last month, the Mexican new light vehicle market is back in positive in May, albeit very shyly at +1.1% to 122.925 registrations, a new May record. The year-to-date tally remains well ahead of last year at an all-time high 615.686 units after five months, up 4.8%. If market leader Nissan manages to edge up 2% to 23.8% share, direct followers Chevrolet (-17%) and Volkswagen (-8%) are in trouble but reproduce their year-to-date market share. Toyota (+10%), Honda (+26%) and Kia (+61%) are below, all outpacing the market as do Mazda (+15%) and Hyundai (+14%) inside the Top 10. Further down, Mercedes (+19%), BMW (+18%), Jeep (+17%), Fiat (+52%), GMC (+28%), Buick (+50%) and Isuzu (+62%) are among the biggest gainers.

The Jeep Renegade is getting close to the Top 50 for its 2nd month in market.

Model-wise, the Nissan Versa gains a strong 25% to remain in the lead with 6.2% share, distancing the Chevrolet Spark (+10%) while the Nissan Pickup is up 28% to round up the podium. Below, both the Chevrolet Aveo (+14%) and VW Vento (+18%) frankly outpace the market but the biggest gains in the Top 10 are to be found below: boosted by the new generation, the Honda CR-V posts another stunning month at +113% in 7th place and the Kia Rio breaks into the Mexican Top 10 for the very first time at #9 with sales up 131% year-on-year. Its share of locally-produced models is now up to 73%. This is the first time a Kia nameplate has ranked inside the Top 10 in Mexico. The Kia Forte for its part is up 154% to #23 with its sales now 100% locally-produced. Launched last month, the Jeep Renegade is up 36 spots to get closer to the Top 50 at #56.

Previous month: Mexico April 2017: First year-on-year decline in 3 years

One year ago: Mexico May 2016: Chevrolet teases Nissan in 17th straight record month

Full May 2017 Top 40 All-brands and Top 220 models below.

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Mexico April 2017: First year-on-year decline in 3 years

The Nissan Versa is back to #1 in Mexico. Picture carros.ig.com.br 

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It had to happen one day: after 35 consecutive months of year-on-year gains and 27 consecutive monthly records, the Mexican new light vehicle market posts its first decline in 3 years at -3.3% to 114.486 registrations in April. Uncertainty about export tariffs to the U.S. has partly managed to slow down the Mexican market to the point of negative growth. The year-to-date tally remains frankly in positive however at a record 492.761 units after four months, up 5.8% on a the same period a year ago. It’s the best-selling manufacturers that pull the market down this month, with Nissan (-5%), Chevrolet (-15%) and Volkswagen (-14%) all falling faster than the market. Toyota on the other hand gains 17% to remain in 4th place while Kia (+79%) manages to rank at a splendid 5th place for the second time ever after last February. Mercedes (+16%), BMW (+11%), Fiat (+45%), Isuzu (+59%) and Smart (+49%) are among the rare brands posting a double-digit gain this month, in a market showing a very different outlook than what we got used to in the past few years.

The Kia Rio now ranks #11 in Mexico, with 61% or its April total produced locally.

In the models ranking, the Nissan Versa reclaims the pole position it holds year-to-date thanks to sales up 10% to 5.8% market share, dethroning the Chevrolet Spark up 18% to 5.3% with the Nissan Pickup rounding up the podium at +32%. The Honda CR-V is up 123% to 7th place overall: the new model is receiving a warm welcome from Mexican buyers. Just outside the Top 10, the Kia Rio surges 154% to #11 with 61% of its April sales produced locally. The Sportage meanwhile is up 34% year-on-year and 9 spots on last month to #12 with the Ford Figo (+23%), Toyota Hilux (+53%), Chevrolet Cruze (+226%) and Kia Forte (+120%) also posting solid gains inside the Top 25. This month we welcome the Jeep Renegade at #92 and the Nissan GT-R at #196.

Previous month: Mexico March 2017: Chevy Spark, Nissan Pickup top market up 17%

One year ago: Mexico May 2016: Chevrolet teases Nissan in 17th straight record month

Full April 2017 Top 40 All-brands and Top 215 models below.

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Mexico March 2017: Chevy Spark, Nissan Pickup top market up 17%

Chevrolet Spark Mexico 2016. Picture courtesy americanbrands.comFirst monthly win for the Chevrolet Spark in Mexico.

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After two months of single-digit gains (+3% in January and +6.5% in February), a feat that had not occurred in almost three years, in March the Mexican new car market returns to the pace it got us used to in the past couple of years at +17.2% to 137.021 units. This lifts the year-to-date tally up 8.9% to a record 378.275. As it has now become the routine, March establishes a new record for the month, this is the 35th consecutive month of year-on-year gains and the 27th monthly record in a row. Brand-wise, Nissan outpaces the market at +20% ahead of Chevrolet (+15%) and Volkswagen (+6%) both trailing market growth. Toyota (+23%) Honda (+19%) and Hyundai (+29%) also shine inside the Top 10 but once again it’s Kia that makes itself noticed with a 101% year-on-year gain to 7th overall. Further down the ranking, notice Alfa Romeo (+96%), Mercedes (+75%), Acura (+61%), Fiat (+56%), Isuzu (+48%) and BMW (+39%) all posting spectacular gains.

The locally-produced Kia Rio is getting closer to a Top 10 ranking in Mexico this month.

The models ranking gets a reshuffle this month: for the first time in Mexican history the Chevrolet Spark is the best-seller in the country thanks to deliveries up 51% to 7.647, edging past the Nissan Pickup at 7.630 (+48%) and the Nissan Versa – the year-to-date leader – up just 5% to 7.571. In fact, the majority of the Top 10 best-sellers frankly outpace the market this month with the Chevrolet Aveo up 63%, the VW Vento up 27%, the Nissan March up 44%, the Nissan Sentra up 51% and the Honda CR-V up 136%. Only the VW Jetta (-10%) and Nissan Tsuru (-17%) underperform. Outside the Top 10, the Nissan Kicks is up 8 spots on last month to break its ranking record at #12, the Kia Rio is up 12 ranks on February and 170% year-on-year to #14, becoming the brand’s best-seller in Mexico thanks to the recent kickstart of local output representing 61% of its total sales for the month.

Previous month: Mexico February 2017: Kia breaks into Top 5, market up 6.5%

One year ago: Mexico April 2016: Kia impresses in 16th consecutive record month

Full March 2017 Top 40 All-brands and Top 215 models below.

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