Mexico Full Year 2015: 12 months of records lead market up 19%

Kia Sportage Mexico 2015. Picture courtesy motortrend.comAfter Hyundai in 2014, Kia launched in Mexico this year.

* See the Top 40 All-brands and Top 260 All-models by clicking on the title *

Check out over 10 years worth of Mexican Archived data here *

It’s a 12 out of 12 perfect score for the Mexican new car market in 2015: incredibly, each and every month of the year set a new all-time record for that month, culminating in December with 160.675 units, up 21% year-on-year and simply the biggest sales month in the history of automobile in the country. The annual market is up by a fantastic 19% or 216.000 units to 1.351.764 registrations, smashing the previous record of  1.139.718 established in 2006. Mexico remains the only country in the world to crown Nissan, evolving like the market at +19% to 347.124 deliveries and 25.7% share, followed like in 2014 by Chevrolet (+18%), Volkswagen (+12%), Ford (+11%), Toyota (+22%), Honda (+22%) and Mazda (+40%).

Renault Logan Mexico 2015. Picture courtesy autocosmos.com.mxRenault Logan sales are up 4-fold in Mexico in 2015.

Hyundai is up 118% to finish its first full year in market at a splendid 9th position with 26.151 units. Notice also Ram and Mitsubishi both up 38% to cement their place in the Top 15, Porsche up 24%, Cadillac up 32% and Alfa Romeo up 209%. After Hyundai in 2014, it’s the turn of sister company Kia to launch in Mexico in July this year, totalling 11.021 units in 7 months and arriving directly at #18 above Mercedes, Fiat and Peugeot, with only three nameplates in its lineup (Forte, Sorento and Sportage). This is an ever better start than Hyundai that sold 12.064 units in 8 months in 2014, with both manufacturers above 2.000 monthly units by the end of their initial year in market. The Sportage sold more units than any Hyundai in December (1.156 vs. 990 for the Grand i10) and broke straight away into the 2015 Top 50 at #49.

Dodge Attitude Mexico April 2015The Dodge Attitude flirted with the overall Top 20 all through the year.

The Chevrolet Aveo is the most popular nameplate in Mexico for the 4th consecutive years, seeing its market share erode slightly to 5.7% with sales up 17% to 76.695. It is followed like in 2014 by the Nissan Versa (+20%) and Pickup (+14%), the commercial variant of the NP300, with the passenger variant, the Frontier, up 37% to #30. Total NP300 sales (70.471) would pus the nameplate to #2 overall. The VW Vento (+38%) and Jetta (+36%) both lodge spectacular gains along with the Nissan March (+36%), all three of them overtaking the ageing Nissan Tsuru (+8%). The Chevrolet Sonic is up 38% to break into the Top 10 at #10, the Mazda3 is up 49% to #11, the Nissan X-Trail is up 120% to #13 thanks to the new model and the Toyota Yaris up 98% to #19.

Ram 700 Mexico 2015. Picture courtesy autonoticias.com.mxFirst full year of sales for the Ram 700 in Mexico.

Further down, the Dodge Attitude – a rebadged Mitsubishi Attrage – ends its first full year in market at a very satisfying 24th place (13.778 sales), the Honda HR-V easily snaps the title of best-selling all-new entrant at #27 with 12.567 units, the VW Polo is up 78% to #38, the Ram 700 – a rebadged Brazilian Fiat Strada – leaps to #40 with 8.159 sales, the Renault Logan is up 4-fold to #56 and the Mitsubishi Mirage is up to #59.

Mazda CX-3 Mexico 2015. Picture courtesy autocosmos.comInstant blockbuster? The Mazda CX-3 should break into the Top 20 in 2016. 

The end of the year has seen the emergence of very promising new launches. The Ford Figo ends the year at #76 but was #21 in December (1.867 deliveries), the Mazda CX-3 leaps to #31 for its first full month of sales in December (1.558 sales), the Chevrolet Equinox lands at #83 over the Full Year but was up to #29 in December (1.575), the Chevrolet S10 up to #37 (1.196) and the new Hyundai Tucson up to #47 (782).

Previous month: Mexico November 2015: Chevrolet Aveo leads, Ford Figo up

Previous year: Mexico Full Year 2014: Chevy Aveo leads, VW Vento shines, Hyundai lands

Two years ago: Mexico Full Year 2013: Chevrolet Aveo and VW Clasico on top

Full Year 2015 Top 40 All-brands and Top 260 All-models vs. Full 2014 figures below.

Full December 2015 Top 40 All-brands and Top 228 All-models below.

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Mexico November 2015: Chevy Aveo leads, Ford Figo up

Ford Figo Mexico November 2015. Picture courtesy panoramaautomotriz.com.mxFord Figo. Picture panoramaautomoriz.com.mx 

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Incredible but true: the Mexican new car market is headed for a never-seen before 12 straight months of monthly records: this month is the best November score ever recorded in the country at 126.223 sales, up 13% year-on-year and the 11th consecutive time this happens in 2015… The year-to-date total is now up 19% after 11 months to 1.191.089 units. For once Nissan underperforms with sales up just 5% on a year ago to 24.8% share vs. 25.9% so far in 2015. Just below are Chevrolet (+15%) and Volkswagen (+13%) – unaffected by dieselgate here, while Toyota (+26%) and Honda (+19%) both outpace Ford, struggling with volumes down 1% year-on-year. Dodge shoots up 125% at #8 while newcomer Kia (2.247 sales) is fast approaching sister-brand Hyundai (2.549). Audi (+21%), GMC (+24%), BMW (+29%), Mitsubishi (+35%), Cadillac (+66%) and Isuzu (+126%) all post strong scores.

Nissan Pickup Mexico November 2015. Picture courtesy autocosmos.com.mxNissan Pickup. Picture autocosmos.com.mx

The Chevrolet Aveo remains the best-seller in the country, even outpacing the market with sales up a fantastic 38% year-on-year to 8.335 and 6.6% share, distancing the Nissan Versa (+20%) and VW Jetta (+81%). After exposing the dilemma of Nissan Pickup figures last month, we at BSCB have chosen: they will be reported as Nissan publishes them, split between “Pickup” – the commercial variant of the truck – and “Frontier” – the private use variant. They are in fact the same model (named NP300 here), however their use is vastly different and will be reported as such. There will be a note each month indicating whether the NP300 would rank if both variants were added up. In this context, the Nissan Pickup ranks 4th this month (the Frontier is #26) and #3 year-to-date (Frontier: #28).

Dodge Attitude Mexico November 2015. Picture courtesy youtube.comDodge Attitude. Picture youtube.com

Further down the ranking, the Toyota Yaris excels at +228% year-on-year to #14, as does the Dodge Attitude up to a best-ever #17 for this generation of the nameplate thanks to 1.783 sales. The Honda HR-V reenters the Top 20 at #19, but the most spectacular improvement is delivered by the Ford Figo: launched just last month, it gains 39 spots on its October ranking to knock on the Top 20’s door at #22. The Kia Sportage breaks into the Top 30 and accounts for more than 50% of the carmaker’s sales in Mexico this month, just as the Kia Sorento breaks into the Top 50… The Chevrolet S10 gains 30 ranks on its initial month to #61 and we welcome two new nameplates in Mexico in November: the Mazda CX-3 at #181 and the Fiat 500X at #207.

Previous month: Mexico July 2015: Chevrolet Aveo back to #1, or is it?

One year ago: Mexico November 2014: Nissan March on podium

Full November 2015 Top 40 All-brands and Top 254 models below.

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Mexico October 2015: Chevrolet Aveo back to #1, or is it?

Nissan NP300 Mexico October 2015. Picture courtesy autocosmos.com.mxNissan NP300 Pickup. Picture autocosmos.com.mx

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Mexico is on track to deliver an incredible feat this year: hitting an all-time record volume each and every month. October indeed marks the 10th consecutive all-time record at 119.867 registrations, up a flamboyant 19% on the previous October record established last year. The year-to-date total now stands at 1.064.774 units, up a whopping 20% on the same period in 2014 and the first time in Mexican history that the market reaches one million sales after just ten months – 2013 was the first year to hit that level in 11 months. Local analysts now predict a Mexican car market at 2 million annual units by 2017.

Chevrolet Aveo Mexico October 2015Chevrolet Aveo

Brand-wise, Nissan is still master in command, securing its highest market share in the world in Mexico at a round 27% thanks to sales outpacing the market at +20%. Chevrolet (+19%) and Volkswagen (+10%) follow while Honda (+22%), Mazda (+25%), Toyota (+29%), Hyundai (+33%) and most significantly Dodge (+89%) impress inside the Top 10. Further down, notice in sales order Ram up 34%, Mitsubishi up 48%, Buick up 61%, Cadillac up 46% and Subaru up 52%. Kia gains 7% on September to 1.829 sales and 1.5% for its 4th month in market.

Nissan NP300 Pickup range Mexico October 2015. Picture courtesy autocosmos.com.mxNissan has just relaunched its commercial pickup range in Mexico. Picture autocosmos.com.mx

After two months of Nissan Versa reign, the Chevrolet Aveo reclaims the pole position it holds year-to-date thanks to 6.685 sales and 5.6% share (+31%) vs. 6.115 and 5.1% for the Versa. However a confusing sales accounting for Nissan Pickups may mean the Aveo isn’t in fact the best-selling vehicle in Mexico. Nissan just relaunched its range of commercial pickups, labelling them NP300 Pickup, Chasis and Estacas (pictured above). The ‘recreational’ variant is simply named NP300 Frontier. What hides behind these nameplates is in fact the new generation Navara also manufactured in Thailand. AMDA splits sales of Nissan Pickups into Chasis Largo and Estacas Largo, while another manufacturer-sourced set of data splits them into Frontier and Pickup. All-in-all, the Nissan Pickup found 8.008 buyers in Mexico this month, up 53% on October 2014 and firing it to the very top of the sales charts. This figure includes 4.280 “Chasis Largo” (+89%), 2.472 “Pickup” (+9%) and 1.256 “Frontier” (+70%). BSCB will review the Nissan Pickup methodology and make amendments if necessary from January 2016 onwards.

Ford Figo Mexico October 2015. Picture courtesy automobilonline.com.mxThe Ford Figo lands in Mexico – also available as a sedan.

In other model news, the Chevrolet Spark is up 57% year-on-year to #8, the Chevrolet Sonic (+18%) holds onto its Top 10 ranking, the Toyota Yaris is up a huge 160% to #16, the VW Polo up 339% to #22, the Chevrolet Equinox up 70 spots on its inaugural month to leap into 40th place with 851 sales and the Hyundai Tucson is up 6 to #42. We welcome two newcomers in the Mexican sales charts this month: the Ford Figo lands at #61 with 457 units and is available in both hatch and sedan variants, it is by and large the same model as the one sold in India and South Africa. The Chevrolet S10 arrives at #91 with 264 deliveries: in fact a Chevrolet Colorado also assembled in Thailand, the S10 enables Chevy to compete in the mid-size pickup market, slotting in between the Tornado (Opel Corsa-based) and U.S. Silverado and Cheyenne.

Previous post: Mexico September 2015: Now with Top 225 models (BSCB exclusive)

Previous month: Mexico September 2015: Nissan Versa confirms top spot

One year ago: Mexico October 2014: Nissan March at highest in two years

Full October 2015 Top 40 All-brands and Top 230 models below.

Note: BMW, Jaguar-Land Rover and Mercedes do not disclose sales by model for Mexico.

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Mexico September 2015: Now with Top 225 All-models (BSCB exclusive)

Honda HR-V Mexico September 2015. Picture courtesy motortrend.comThe Honda HR-V breaks into the Mexican Top 20 this month.

* See the Top 40 All-brands and Top 225 All-models by clicking on the title *

As is now the tradition on BSCB, we can now share a lot more detail about the Mexican new car market, with complete brands and models rankings. We learn that Dodge more than doubles sales year-on-year (+102%) thanks to the arrival of the Attitude (#23) and Vision (#98), that Renault overtakes Seat to climb into the Top 10, that Kia gains two spots to #12 for its third month in market and that Ram is up 84% year-on-year. Model-wise, our temporary figures published earlier in the month are based on year-to-date totals, so final figures often show slight changes in the Top 10. It is the case again this month with the Chevrolet Sonic (167%) storming into 10th position.

Hyundai Tucson Mexico September 2015. Picture courtesy caradvice.com.auFirst month of sales for the Hyundai Tucson in Mexico.

The Chevrolet Trax is up 84% to #16, the Ford Fiesta up 124% to #17 and the Honda HR-V breaks into the Mexican Top 20 for the very first time at #18 thanks to 1.442 sales. Further down, the Toyota Hilux is up 33 spots on August and 73% year-on-year to #20 now that the new generation has arrived in dealerships, the VW Polo is up 12-fold (!) year-on-year to #21, and the Hyundai Tucson makes a thunderous landing into the Mexican sales charts directly inside the Top 50 at #48 with 573 deliveries.

Previous post: Mexico September 2015: Nissan Versa confirms top spot

Previous month: Mexico August 2015: Now with Top 225 models (BSCB exclusive)

One year ago: Mexico September 2014: Chevrolet Spark confirms podium spot

Full September 2015 Top 40 All-brands and Top 225 All-models below.

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Mexico September 2015: Nissan Versa confirms top spot

Nissan Versa Mexico September 2015The Nissan Versa is the most popular model in Mexico for the 2nd straight month.

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Simply extraordinary. This is how we can describe 2015 for the Mexican new car market. September marks the 9th consecutive monthly record at 111.330 registrations, up a stunning 25% year-on-year: absolute slam dunk for Mexican car sales this year. The year-to-date total now stands at an all-time high 944.907 units, u 20% on 2014 and well on track for a record year. For once market leader Nissan improves slightly slower than the market at +17%, resulting in a lower market share vs. a year ago at 25.3% – still a world best for the Japanese carmaker. General Motors compensates for a surprisingly weak August score (-14%) by gaining 33% in September to 20.160 units and 18.1% share, distancing Volkswagen (+17%). FCA Mexico (+33% – note this includes Mitsubishi), Ford (+35%), Hyundai (+68%), Mercedes (+31%) and Lincoln (+88%) also outpace the market, while newcomer Kia improves again for its third month in market to 1.711 sales and 1.5% share at #12.

Nissan Chasis Largo Mexico September 2015. Picture courtesy Nissan MexicoNissan Chasis Largo

In the models ranking, the Nissan Versa manages to hold onto the pole position it snapped for the very first time last month, thanks to 4.982 sales and 4.5% share vs. 4.791 and 4.3% for the Chevrolet Aveo which remains in the year-to-date lead at 51.531 deliveries vs. 43.524. The VW Nuevo Jetta remains on the podium and above 4% share for the fourth consecutive month with a sparkling 4.517 sales – it ranks 6th so far in 2015, the VW Vento is back up 3 spots to #4, the Nissan March posts another solid performance at #5, up 48% so far in 2015, and the Nissan Chasis Largo shoots up to #8 with 3.685 units and 3.3% share vs. 2.1% year-to-date.

Previous post: Mexico August 2015: Now with Top 225 models (BSCB exclusive)

Previous month: Mexico August 2015: Nissan Versa topples Chevrolet Aveo

One year ago: Mexico September 2014: Chevrolet Spark confirms podium spot

Full September 2015 Top 10 models and Top 30 manufacturers below.

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Mexico August 2015: Now with Top 225 models (BSCB exclusive)

Ford Ranger 2016 MexicoIn full runout mode before the 2016 model (pictured) arrives, the Ford Ranger is up 151%…

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As is now the tradition on BSCB, we can now share with you a lot more detail about the Mexican new car market. FCA is now split by brand, showing a very strong performance from Dodge (+66%) whereas Ram (+5%) and most disturbingly Jeep (-13%) underperform. In the models ranking, the Chevrolet Sonic (+48%) and VW Gol (+42%) actually rank inside a Top 10 now 100% official (they didn’t appear in our original update), the Hyundai Grand i10 continues its progression at #17 vs. #23 year-to-date, the Honda HR-V lodges another very impressive month at #22, the Kia Sportage confirms it is an instant blockbuster in Mexico at #34 for its second month on sale, the Ram 700 is stable at #43 and the Kia Forte is up 21 ranks on its launch score to #52.

Ford Lobo Mexico August 2015. Picture courtesy youtube.com…just as the Ford F-Series (aka Lobo in Mexico) drops 49%.

It’s a very interesting month to be selling pick-ups in Mexico: all full-size U.S. pickups drop drastically in August: the Chevrolet Silverado is down 52% o #25, the Ram Pickup is down 36% to #28 and the Ford F-Series is down 49% to #36. Reversely, the mid-sized Ford Ranger is up a whopping 151% on a year ago to #29, the Nissan Frontier is up 17% year-on-year but down 19 spots on July to #42, yet the Toyota Hilux is down 45% to #53, awaiting the new generation to come in.

Previous post: Mexico August 2015: Nissan Versa topples Chevrolet Aveo

Previous month: Mexico July 2015: Now with Top 225 models (BSCB exclusive)

One year ago: Mexico August 2014: Nissan, Chevrolet and Toyota impress

Full August 2015 Top 40 All-brands and Top 225 models below.

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Mexico August 2015: Nissan Versa topples Chevrolet Aveo

Nissan Versa Mexico August 2015The Nissan Versa ends 22 consecutive months of Chevrolet Aveo reign.

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The Mexican new car market delivers an astounding 8th consecutive monthly record at 112.038 registrations in August, up 8% on the previous record in 2014. The year-to-date total now stands at an all-time high 833.577 units after 8 months, up a smashing 19% on the same period last year. Manufacturer-wise, Nissan continues its one-man-show, once again outpacing the market with sales up 10% to 29.179 and 26% share, distancing General Motors at 17.9% (-14%), Volkswagen at 13.7% (+17%) and FCA Mexico at 7.5% (+17%). Toyota is up two spots on July to #5, Ford down two to #6 and Honda down one to #7. Hyundai holds its rank within the Top 10 thanks to sales up 82% to lodge a third consecutive record month at 2.553 units while sister brand Kia improves 8% on its launch month to 1.620 registrations at #12. Lincoln is up 35%, Peugeot up 38% and Volvo up 40%.

Nissan March Mexico August 2015At #4, the March is one of six Nissan nameplates in the Mexican Top 10.

We witness a rare event in the models sales charts: for the first time since September 2013, the Chevrolet Aveo isn’t the best-selling nameplate in Mexico. This honour goes to the Nissan Versa, topping the Mexican popularity contest for the first time in the nameplate’s history with 5.673 sales and 5.1% share. This is only the fourth month in the past four years that the Aveo is not #1 in Mexico, the others being in July, August and September 2013 (VW Clasico). Nissan illustrates its domination by placing no less than 6 nameplates in the August Top 10: the Versa (#1), March (#4), Tsuru (#5), Sentra (#6), Tiida (#9) and X-Trail (#10). The VW Nuevo Jetta is up one spot on last month to #3 and the VW Vento falls back to #7.

Previous post: Mexico July 2015: Now with Top 225 models (BSCB exclusive)

Previous month: Mexico July 2015: Kia launches in record market up 16%

One year ago: Mexico August 2014: Nissan, Chevrolet and Toyota impress

Full August 2015 Top 10 models and Top 30 manufacturers below.

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Mexico July 2015: Now with Top 225 models (BSCB exclusive)

Kia Sportage Mexico July 2015. Picture courtesy motortrend.comInstant blockbuster: the Kia Sportage lands at #35 for its first month on sale in Mexico.

* See the Top 40 All-brands and Top 225 models by clicking on the title *

After the traditional Top 10 models and Top 30 manufacturers, today we can share with you more detailed July data for Mexico. The detailed brands ranking shows Nissan still leader by far with 25.6% share above Chevrolet (18.2%), Volkswagen (13.2%), Ford, Honda and Toyota. With the split of FCA Mexico into brands, Mazda (+24%) now ranks 7th above Dodge (+39%) and Hyundai (+95%) while Ram is up a spectacular 86% to #12 and Kia lands at a cool #14 with 1.499 sales for its very first month in the Mexican market. In the models ranking, we have a few changes in the Top 10 as monthly AMDA data is only based on year-to-date results and some models ranking outside the YTD Top 10 will be missing. As such, the Chevrolet Sonic remains at an excellent 7th spot thanks to sales up almost 3-fold year-on-year and the VW Gol surges 7 ranks on June and 59% year-on-year to #10, knocking the Nissan X-Trail down to #12.

Ram 700 Mexico July 2015Separate Ram 700 sales figures are now available for Mexico.

The Hyundai Grand i10 is up a further two spots on June and 4-fold on July 2014 to #18, the Dodge Attitude (#21) and Honda HR-V (#22) continue to shine, while the Toyota Yaris (+146%) and Ford Ranger (+119%) lodge impressive year-on-year gains. For the first time on BSCB we have access to the sales split between the Ram 1500-3500 produced locally, and the Ram 700, a Fiat Strada rebadge imported from Brazil. The Ram 700 ranks at a very healthy #41 in July at #44 year-to-date, while the 1500-3500 retains the US Full-size pickup crown, but just: at 1.208 sales this month, it distances the Chevrolet Silverado (1.161) and Ford F-Series (985).

Finally, for its first month in market, Korean manufacturer Kia places the Sportage at an outstanding 35th position with 910 sales and 0.8% share, already outselling the Hyundai ix35 (-12% to #53). The Kia Forte (#73) and Sorento (#87) follow.

Previous post (1): Mexico July 2015: Kia launches in record market up 16%

Previous post (2): Mexico 1st Half 2015: Nissan surfs on record wave, Hyundai in Top 10

Previous month: Mexico June 2015: Now with Top 225 models (BSCB exclusive)

One year ago: Mexico July 2014: Chevrolet Spark on podium

Full July 2015 Top 40 All-brands and Top 225 models below.

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Mexico July 2015: Kia launches in record market up 16%

Kia Forte Mexico July 2015. Picture courtesy motortrend.comKia has now officially launched in Mexico.

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New car sales in Mexico continue to freewheel its way through 2015. July sales are the best in history for this month, as it has been the case for each and every month so far this year! At 111.714 units, the market breaks the 100.000 mark for July for the first time in history, up 16% on July 2014 which was the previous record. Year-to-date deliveries are booming 21% to a record 721.539 units. Nissan has gotten into the habit of out-performing a euphoric market each month and July falls within this category: the Japanese manufacturer is up 22% to 28.557 sales and 25.6% share above General Motors (+2%), Volkswagen (+13%) and FCA Mexico (+24%). Notice also Mazda (+24%), Hyundai (+95%), Peugeot (+28%), Mini (+40%), Isuzu (+100%) and Volvo (+88%) delivering ecstatic results.

Kia Sorento Mexico July 2015. Picture courtesy caranddriver.com.mxThe Sorento is part of Kia’s initial lineup in Mexico.

But the big news in Mexico in July is the official launch of the Kia brand. Just over a year after introducing the Hyundai brand in the Mexican market in May 2014, the success of the operation is undeniable: Hyundai now featuring among the 10 most popular car brands in the country. The Korean manufacturer has therefore decided to introduce its sister brand in the country, Kia, from July 1 through 21 dealerships in 10 major cities across Mexico, increasing this figure to 47 dealerships by January 2016 and 65 by January 2017. Three models compose the initial Kia Mexican lineup: the Forte, Sportage and Sorento, with the Optima joining the crew in November. Initial results are very good: Kia lands directly at #12 this month thanks to 1.499 sales and 1.3%. For comparison, Hyundai sold 708 units for a 0.8% share and 15th place for its first month in market back in May 2014.

Nissan NP300 Frontier MexicoThe Nissan NP300 Frontier is now the 4th best-selling pickup in Mexico in 2015.

Over in the models ranking, the Chevrolet Aveo keeps the lead despite sales down 10% to 6.389 units, followed like in the year-to-date order by the Nissan Versa (+1%) with the VW Vento rounding up the podium thanks to sales up a fantastic 44% to 4.544. The VW Nuevo Jetta is down two spots on June but up 57% to 4th place, the Nissan March is up 40% to #6 but the Chevrolet Spark is down 44% to #9. Notice also the Nissan X-Trail holding its place inside the Mexican Top 10 at #10 and 2.445 sales, the Chevrolet Trax not far off at 2.054 deliveries and the Nissan Frontier, Pickup Doble Cabina (+44%) and Ford Ranger (+119%) all taking off.

Previous post: Mexico 1st Half 2015: Nissan surfs on record wave, Hyundai in Top 10

Previous month (Top 225): Mexico June 2015: Now with Top 225 models (BSCB exclusive)

Previous month (Top 10): Mexico June 2015: Sixth consecutive monthly all-time record

One year ago: Mexico July 2014: Chevrolet Spark on podium

Full July 2015 Top 10 models and Top 30 manufacturers below.

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Mexico 1st Half 2015: Nissan surfs on record wave, Hyundai in Top 10

Nissan X-Trail Mexico June 2015. Picture courtesy autocosmos.comThe all-new X-Trail helps push Nissan up 26% so far this year in Mexico.

* NOW UPDATED with the Top 40 brands and Top 240 models by clicking on the title *

It’s an extraordinary year for the Mexican new car market so far: up a stunning 22% or 109.000 units on 2014 over the First Half to an all-time record of 609.825 registrations. The previous H1 record dated from 2006 at 533.596 units, a full 14% below this year’s score… Uncontested leader Nissan has been regularly outpacing the market with sales up a gargantuan 26% year-on-year over the period to 160.579 and 26.3% share, nearly one percentage point above its level a year ago. Chevrolet is also strong at +23% to 116.251 units, above Volkswagen (+10%), Ford (+13%) and Toyota (+22%). Below, Honda (+34%), Mazda (+51%), Ram (+59%) and Mitsubishi (+54%) all frankly outperform the market while Hyundai manages to rank inside the Top 10 for only its 2nd full half-year thanks to a cool 11.004 units and 1.8% share, already above such established manufacturers as Renault, Audi, Suzuki and BMW.

VW Vento Mexico June 2015. Picture courtesy autocosmos.com.mxVW Vento Mexican sales are up 70% so far in 2015.

The Chevrolet Aveo keeps the lead of the models sales charts but under-performs at +19%, resulting in a slightly lower 5.8% market share, same story for the Nissan Versa at #2 (+22%). Reversely, the VW Vento – aka VW Polo Sedan – advances 70% to land on the podium in third position with 27.500 deliveries, marking the death of the VW Clasico, #5 last year and now #26. Even the Nissan Tsuru manages to gain ground year-on-year at #4 (+11%), but is now threatened by the Nissan March (+58%) and Chevrolet Spark (+36%).

Dodge Attitude Mexico April 2015The Dodge Attitude ranks inside the Mexican Top 30 so far this year.

The Mazda3 more than doubles its sales now that it is assembled locally and breaks into the Top 10, the Chevrolet Matiz is up 84% to #11, the Nissan X-Trail shoots up to #13 with almost 12.000 sales thanks to the new model and the Chevrolet Trax is also getting closer to a historical Top 10 ranking at #14 and +35%. Further down, the Ram Pickup enters the Mexican Top 20 thanks to sale up 69%, the Hyundai Grand i10 leaps up to #25, the Honda City is up 109% to #28 and the Dodge Attitude – aka Mitsubishi Attrage – lands directly at #29. Notice also the Honda HR-V at #43, the VW Golf at #45, Mitsubishi Mirage at #59 and Renault Logan at #66.

Previous post: Mexico June 2015: Sixth consecutive monthly all-time record

Q1 2015 update: Mexico 1st Quarter 2015: Mazda3 breaks into Top 10

FY 2014 update: Mexico Full Year 2014: Chevrolet Aveo leads, VW Vento shines, Hyundai lands

One year ago: Mexico June 2014: Nissan Versa threatens Chevrolet Aveo for top spot

Full H1 2015 Top 40 brands and Top 240 models vs. Full H1 2014 figures below.

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