Mexico October 2016: Nissan Versa and VW Vento lead market up 15%

Nissan Versa Mexico October 2016. Picture courtesy carros.ig.com.brThe Nissan Versa is back atop the Mexican sales charts. 

* See the Top 40 All-brands and Top 230 All-models by clicking on the title *

Donald Trump’s keenness to repeal the NAFTA agreement and his suggestion to tax Mexican car imports into the United States constitute a real threat to the Mexican car industry if ever implemented. But for now, Mexican new car sales continue to roar ahead with October up a further 15% year-on-year to 137.383 units, the highest ever October score in Mexico lifting the year-to-date tally up a mammoth 19% to 1.256.572. After just ten months’ worth of sales, this is already Mexico’s 2nd largest annual tally in history below just the 1.351.648 hit last year, a score that has now already been annihilated as we write these lines. As it has been the case for the past couple of years now, this month breaks a bunch of other records: it’s the largest non-December monthly score in history – December traditionally being pumped up with end-of-year deals, the 30th consecutive month of year-on-year gains, the 22nd consecutive monthly record and 15th consecutive month above 100.000 units.

VW Vento Mexico October 2016. Picture courtesy automovilonline.com.mxVW Vento sales are up 57% year-on-year in October. 

Nissan remains the most popular brand despite seeing its market share thaw again compared to the same month last year at 25.9% due to a 10% gain slightly weaker than the market as a whole. Chevrolet on the other hand edges a little faster than the market at +17%, with Ford also over-performing at +28%. In the Top 6, Volkswagen, Toyota and Honda all gain 10%. The latest new entrant in the Mexican producers circle, Kia, extends its honeymoon with the local market with a 10th consecutive record month at 6.011 units, up 1.8% on September and 229% year-on-year. This figure includes 1.539 locally-produced Forte. Further down, Mini (+25%), BMW (+27%), Lincoln (+30%), Suzuki (+30%), Dodge (+32%), Hyundai (+34%) and Chrysler (+52%) all frankly beat the market whereas Audi (-4%), Mazda (-6%), Seat (-7%), Mitsubishi (-11%) and Jeep (-44%) are the only manufacturers losing ground inside the Top 20.

chevrolet-trax-mexico-october-2016-picture-courtesy-autocosmos-com-mxChevrolet Trax 

After being overtaken by the Chevrolet Aveo last month, the Nissan Versa reclaims the pole position it holds year-to-date thanks to 8.047 sales (+32%) adding up to 69.809 so far in 2016 (+41%). The VW Vento (+57%) and Nissan Pickup (+1%) complete the podium while the Chevrolet Spark (+55%), Nissan Sentra (+27%) and Chevrolet Sonic (+32%) shine inside the Top 10. Just below, the Chevrolet Trax more than doubles its sales year-on-year )(102%), the Ford Figo posts another solid score at #12, the Dodge Attitude soars 55% and the Nissan Frontier is up 49%. The Kia Rio (#25) leads recent launches (<12 months) ahead of the Mazda CX-3 (#35), Nissan Kicks up 15 spots on September (#37), Dodge Neon (#70), Kia Soul (#71) and Hyundai Creta (#78). Finally, the Infiniti QX30 (#210), Chrysler Pacifica (#225) and Fiat 124 Spider (#232) make their first appearance in the Mexican charts.

Previous month: Mexico September 2016: Chevrolet Aveo edges past Nissan Versa to #1

One year ago: Mexico October 2015: Chevrolet Aveo back to #1, or is it?

Full October 2016 Top 40 All-brands and Top 230 All-models below.

The rest of this content is for 1 Year members only.
Log In Register

Mexico September 2016: Chevrolet Aveo edges past Nissan Versa to #1

chevrolet-aveo-mexico-september-2016The Chevrolet Aveo is the best-selling vehicle in Mexico this month. 

* See the Top 40 All-brands and Top 227 All-models by clicking on the title *

There’s no stopping the Mexican new light vehicle market this year. Up 18% year-on-year to a September record 131.454 sales, this is the 29th consecutive month of year-on-year gains in Mexico, the 21st consecutive monthly record and 14th consecutive month above 100.000 units. The year-to-date tally is also up 18% to 1.119.178 units, equivalent to the annual result reached just two years ago in 2014 (1.135.409), and on track to flirt with a 1.6 million unit Full Year score. Atop the brands ranking, both Nissan and Chevrolet gain 19%, followed by Volkswagen (+13%), Ford (+33%), Toyota (+16%) and Honda (+5%). Kia (+245%) posts a 9th consecutive record month, up 3.5% on August to 5.903 units and now threatening Honda for 6th place overall. Dodge (+39%), Hyundai (+31%), Mercedes (+46%), GMC (+43%) and Volvo (+50%) all frankly beat the market.

nissan-kicks-mexico-september-2016-picture-courtesy-autocosmos-comFor its 2nd month in market, the Nissan Kicks already ranks just outside the Top 50.

The Chevrolet Aveo reclaims the models pole position for just 60 units this month thanks to sales up 48% to 7.088 vs. 7.028 (+41%) for the Nissan Versa, still #1 year-to-date at 61.762 sales (+42%) vs. 51.638 (+64%) for the Chevrolet Spark at #2 and 49.263 (-4%) for the Aveo at #3. The VW Vento surges 36% to third place in September, with other great performers atop the ranking including the Chevrolet Sonic (+30%), Trax (+24%), VW Polo (+74%), Toyota Yaris (+61%), Kia Sportage (+120%), Nissan Frontier (+197%) and Honda City (+38%). The Kia Forte (+204%) continues to progress at #26 with 1.377 sales including 1.356 produced locally. The Ford Figo (#11) leads recent launches (<12 months) by very far, distancing the Kia Rio (#28) and Mazda CX-3 (#43). Launched last month, the Nissan Kicks is up 148 spots to #52.

Previous month: Mexico August 2016: Newest local Kia fires ahead, market up 20%

One year ago: Mexico September 2015: Nissan Versa confirms top spot

One year ago (full data): Mexico September 2015: Now with Top 225 models (BSCB exclusive)

Full September 2016 Top 40 All-brands and Top 227 All-models below.

The rest of this content is for 1 Year members only.
Log In Register

Mexico August 2016: Newest local Kia fires ahead, market up 20%

kia-sportage-mexico-september-2016-picture-courtesy-autocosmos-comKia Sportage sales are up 89% year-on-year. 

* See the Top 40 All-brands and Top 230 All-models by clicking on the title *

Mexican new light vehicle sales continue on their crazy ride with deliveries up another whopping 20% year-on-year in August to 134.054, an all-time high for the month lifting the year-to-date tally up 18.5% to 987.724. We are now looking at 28 consecutive months of year-on-year gains, 20 consecutive monthly records, 13 consecutive months above 100.000 units and a full year 2016 score aiming at an incredible 1.6 million units. Market leader Nissan is once again slightly below pace at +14% to a still dominant 24.8% share, flanked by Chevrolet at 17.6% (+23%) and Volkswagen at 13.3% (+16%). Just below, Ford (+27%), Toyota (+20%) and Honda (+37%) are all on- or above pace.

Ford Figo Mexico August 2016. Picture courtesy autocosmos.comThe Ford Figo continues to climb up the Mexican sales charts: #12 this month. 

It has become a bit of a routine: September’s best performer is newcomer Kia, pulling an 8th consecutive record month at 5.702 sales and 4.3% share, up 3.5% on July and now stuck at an all-time high 7th place above Mazda (-1%) and sister brand Hyundai (+27%). This month’s Kia sales figure includes 1.313 Forte built in the shining new Nuevo Leon plant. Dodge (+24%), Renault (+31%), Mercedes (+39%) and BMW (+26%) are the other strong gainers in the Top 20. Further down, notice Isuzu (+84%), Volvo (+46%), Cadillac (+34%), Smart (+33%), Alfa Romeo (+141%) and Jaguar (+55%) also in great shape.

nissan-kicks-mexico-september-2016-picture-courtesy-autocosmos-comWe welcome the Nissan Kicks in Mexico in August. 

The Nissan Versa holds onto the models pole position, outpacing the market at +25% to 7.065 sales and 5.3% share but the Chevrolet Spark is once again breathing on its neck at +116% to 6.502 with the Chevrolet Aveo rounding up the podium at 6.337 (+22%). The VW Jetta (+13%), Vento (+37%) and Nissan Pickup (+45%) follow. The March (#7), Tsuru (#8) and Sentra (#10) make it five Nissans in the Top 10 this month. By far the most popular recent launch (<12 months), the Ford Figo continues to progress: up a further two spots on July to #12. It is followed by the Kia Rio (#30), Chevrolet Equinox (#34), Hyundai Tucson (#39), Mazda CX-3 (#45) and Kia Soul (#55). Launched last month, the Hyundai Creta is up 16 spots to #60 while the Dodge Neon (aka Fiat Tipo/Egea) is up 9 to #69. Finally, we welcome the Nissan Kicks at #200 with 10 sales.

Previous month: Mexico July 2016: Kia steps up local presence in market up 18%

One year ago: Mexico August 2015: Now with Top 225 models (BSCB exclusive)

Full August 2016 Top 40 All-brands and Top 230 All-models below.

The rest of this content is for 1 Year members only.
Log In Register

Mexico July 2016: Kia steps up local presence in market up 18%

Dodge Neon Mexico July 2016. Picture courtesy autocosmos.comThe Dodge Neon lands in Mexico in July. 

* See the Top 40 All-brands and Top 225 All-models by clicking on the title *

Nothing can stop the galloping Mexican new car market, up another 18% year-on-year in July to 131.772 registrations, lifting its incredible streak to 27 consecutive months of year-on-year gains, 19 consecutive monthly records and 12 consecutive months above 100.000 units. The year-to-date tally now stands at a record-breaking 853.670 deliveries, up 18% on the same period last year which was already an all-time record. As it has been the case for the past few months, market leader Nissan is struggling to keep pace with the market but still sign a very vigorous 16% gain to 33.201 sales and 25.2% share, distancing Chevrolet at 18.4% (+19%), Volkswagen at 13.3% (+19%) and Ford at 6.3% (+15%). Hyundai (+20%), Renault (+24%), Suzuki (+27%), Toyota (+39%) and Mercedes (+50%) are the most dynamic carmakers inside the Top 20.

Kia Forte Mexico July 2016. Picture courtesy autocosmos.comKia sells 1.010 Mexico-made Forte this month.

But the hero of the month is once again newcomer Kia celebrating one year of presence in Mexico with a 7th consecutive record month, up 6% on June to 5.510 units and overtaking Mazda to access a highest ever 7th place overall. For the first time, Kia also sells over 1.000 locally produced units (1.010 Forte) coming from its shining new Nuevo Leon factory. After relinquishing its crown to the Chevrolet Spark in June, the Nissan Versa resumes its domination of the Mexican models ranking thanks to sales up a whopping 51% year-on-year to 8.019 vs. 7.116 (+188%) for the Spark, knocked down to 2nd place. The Chevrolet Aveo remains in third place despite deliveries down 12%, ahead of the VW Vento (+13%), Nissan Pickup (+33%) and Chevrolet Sonic (+36%). Notice also the Nissan Sentra up 37%, the Kia Sportage up 80%, Toyota Yaris up 124% and Honda Fit up 140%.

Hyundai Creta Mexico July 2016. Picture courtesy autocosmos.comFirst month of sales for the Hyundai Creta in Mexico.

The Ford Figo is the most popular recent launch (<12 months) at #14 with 2.088 sales, distancing the Kia Rio at #20, Chevrolet Equinox at #30, Hyundai Tucson at #44, Kia Soul at #48, Mazda CX-3 at #50 and VW Up at #52. Finally, we welcome three new nameplates in July in the Mexican sales charts. The Hyundai Creta (#76) isn’t an unknown nameplate if you are a regular BSCB reader: also known as ix25 in China, it has taken emerging markets by storm including India and Mexico should prove a fertile ground for the diminutive SUV. The Dodge Neon (#78), although not a new nameplate per se, is in fact a rebadged Fiat Tipo/Egea and fits the Mexican tastes for low-cost sedans. The Volvo S/V90 appears at #222 with a lonely two sales for now.

Previous post: Mexico First Half 2016: Kia stuns in fast and furious market

Previous month: Mexico June 2016: Chevrolet Spark takes lead in market up 23%

One year ago (1): Mexico July 2015: Kia launches in record market up 16%

One year ago (2): Mexico July 2015: Now with Top 225 models (BSCB exclusive)

Full July 2016 Top 40 All-brands and Top 225 All-models below.

The rest of this content is for 1 Year members only.
Log In Register

Mexico First Half 2016: Kia stuns in fast and furious market

Kia Sportage Mexico June 2016. Picture courtesy autocosmos.com.mxKia has landed in Mexico, and boy it made a splash. 

* See the Top 40 All-brands and Top 260 All-models by clicking on the title *

The Mexican new light vehicle market is going from strength to strength in 2016, celebrating 18 consecutive record months in June and a total 721.898 sales after 6 months, up 18% on the same period in 2015 and, obvioulsy, a new record. The Big Three all evolve around the market with Nissan up 13% to 25.1% share, Chevrolet up 16% to 17.8% and Volkswagen up 18% to 13.6%. Toyota soars 30%, Honda is up 26%, Hyundai up 52%, Renault up 33% and Ram up 26% but the real star of the year is Kia. The Korean manufacturer, launched in Mexico in July 2015, has done an even more impressive job at imposing itself in the market as its sister brand Hyundai which launched in May 2014. Kia ranks 8th halfway through 2016 with 3.3% share and 7th in June at 3.9%, just below Honda and above such established marques as Mazda, Dodge, Renault and Mitsubishi. An outstanding achievement indeed.

Chevrolet Sonic Mexico June 2016. Picture courtesy autocosmos.com.mxChevrolet Sonic sales have doubled year-on-year. 

#3 a year ago and #2 over the Full Year 2015, the Nissan Versa takes control of the Mexican models ranking over the first half of 2016 thanks to deliveries up 44% to 39.650, but just as it establishes itself as the new king, the Chevrolet Spark, bolstered by a new generation, challenges the newfound lead and ranks #1 in June. For now it ranks #2 with sales up 49% to 32.866. The Chevrolet Aveo is knocked out of its pole position and falls to #3, ahead of the Nissan Pickup (+9%), VW Vento (+4%) and VW Jetta (+38%). The Chevrolet Sonic doubles its sales year-on-year to make a thunderous arrival in the Top 10 at #9, the VW Gol is up 54% and 6 spots to #11 while the Kia Sportage (#18) and Ford Figo (#19) are the best-selling newcomers.

Previous post: Mexico June 2016: Chevrolet Spark takes lead in market up 23%

One year ago: Mexico First Half 2015: Nissan surfs on record wave, Hyundai in Top 10

Full H1 2016 Top 40 All-brands and Top 260 All-models vs. Full H1 2015 figures below.

The rest of this content is for 1 Year members only.
Log In Register

Mexico June 2016: Chevrolet Spark takes lead in market up 23%

Chevrolet Spark Mexico June 2016. Picture courtesy autocosmos.comChevrolet Spark

* See the Top 40 All-brands and Top 225 All-models by clicking on the title *

If you thought the Mexican new light vehicle market had exhausted its growth potential after 17 consecutive record months, think again: June is up another outstanding 23% year-on-year, meaning a 18th record month and 14th consecutive month above 100.000 units. At this rate, we are looking at a 2016 full year tally above 1.6 million sales, a 20% surge on the record 2015 figure of 1.351.764. Nissan falls just short of matching the market with a 19% gain to 33.484 and 24.9% share, ahead of Chevrolet at 20.9% (+36%) and Volkswagen at 12.8% (+25%). Toyota (+34%), Honda (+28%), Renault (+48%) and BMW (+45%) do even better than the market while Kia beats its monthly volume record once again at 5.216, and sells its very first locally-produced units: 652 Forte manufactured in the shiny-new Nuevo Leon factory.

Kia Forte Mexico June 2016. Picture courtesy autocosmos.comKia Forte made in Mexico

Boosted by its new generation, the Chevrolet Spark becomes the best-selling nameplate in Mexico for the very first time with deliveries up 221% on the previous model a year ago to 8.721. This ends a streak of five consecutive months of Nissan Versa reign, it is now knocked down to #2 despite sales up a fantastic 67% year-on-year to 7.241. The Chevrolet Aveo, leader in 2015, is up just 1% at #3. The Nissan Pickup (+34%), Chevrolet Sonic (+52%), Nissan Sentra (+41%) and VW Gol (+74%) also shine near the top. Further down, the Ford Figo ((#14) and Kia Sportage (#17) remains the two most popular recent launches, ahead of the Kia Rio (#25), Chevrolet Equinox (#28) and Kia Forte (#34) now the first Korean-Mexican vehicle on sale here.

Previous month: Mexico May 2016: Chevrolet teases Nissan in 17th straight record month

One year ago (Top 10): Mexico June 2015: Sixth consecutive monthly all-time record

One year ago (full data): Mexico June 2015: Now with Top 225 models (BSCB exclusive)

Full June 2016 Top 40 All-brands and Top 225 All-models below.

The rest of this content is for 1 Year members only.
Log In Register

Mexico May 2016: Chevrolet teases Nissan in 17th straight record month

Chevrolet Spark Mexico June 2016. Picture courtesy americanbrands.comChevrolet sales are up 25% in May vs. +9% for market leader Nissan. 

* See the Top 40 All-brands and Top 225 All-models by clicking on the title *

With a little delay this month we can now publish BSCB Exclusive all-market data for Mexico, a market that shows no sign of tiring: May is the 17th straight month of record sales with volumes up a stunning 19% year-on-year to 121.594. This also marks 13 consecutive months above 100.000 monthly deliveries, boosting the year-to-date tally up 17% to a record-breaking 587.355 units after just five months. At this pace, the Mexican market is looking at a 2016 annual result between 1.58 and 1.6 million sales which would be an astounding 18% improvement on record 1.351.764 established in 2015.

Ford Figo Mexico May 2016. Picture courtesy autocosmos.comThe Ford Figo is up to #14 overall in Mexico in May. 

Once again, market leader Nissan is starting to pant a little, failing to keep pace with the industry with deliveries up just 8% to 28.644 and 23.6% share: a 2.4 point-drop on the 26% it commended in June 2015. On the other hand, Chevrolet gains a splendid 25% to 23.360 and 19.2% vs. 17.1% so far in 2016. Volkswagen rounds up the podium, growing slightly slower than the market at +16% to 16.778 and 13.8% share. Below, Toyota continues to outpace its competitors with an impressive 32% gain to 7.927 sales and 6.5%, distancing Ford (+8%) while Honda, although outperforming the market at +28% to 6.222, is now under threat from Kia once again breaking its monthly record to lift it to 4.610 sales and 3.8% share. Cadillac (-45%), Chrysler (-52%), Land Rover (-55%) and Smart (-56%) skid, but Mercedes (+29%), Buick (+35%), Suzuki (+37%), Porsche (+40%), Hyundai (+52%), Jaguar (+110%) and most strikingly Renault (+130%) impress.

Chevrolet Silverado Mexico May 2016The Chevrolet Silverado is the best-selling pickup truck in Mexico in May.

Model-wise, the Nissan Versa posts a 6th consecutive month in the driving seat thanks to sales up a gargantuan 47% year-on-year to 6.028 and 5% share. It is however under pressure this month from the Chevrolet Spark, also up 47% on May 2015 to 5.866 units and 4.8% of the market thanks to the new generation of the model now widely spread across the country. The Chevrolet Aveo (-3%) remains third, the Nissan Pickup (+5%) is up one spot on April to #4 but the VW Vento falls 6% to #5. The Chevrolet Sonic continues its ascent at +80% to #7, the VW Gol shines at +38%, as do the Ford Figo up 10 spots on April to #14, the Chevrolet Silverado up 131% to #17, Toyota Yaris up 116% to #20 and Renault Duster up 159% to #29.

Previous month: Mexico April 2016: Kia impresses in 16th consecutive record month

One year ago: Mexico May 2015: Hyundai hits record share one year on

Full May 2016 Top 40 All-brands and Top 225 All-models below.

The rest of this content is for 1 Year members only.
Log In Register

Mexico April 2016: Kia impresses in 16th consecutive record month

Kia Sportage Mexico April 2016. Picture courtesy autocosmos.com.mxThe new Kia Sportage has landed in Mexico and, simultaneously, in the Top 20. 

* See the Top 40 All-brands and Top 225 All-models by clicking on the title *

With a little delay this month we can share with you BSCB Exclusive all-market data for Mexico. It has now become a bit of a routine: the Mexican new car market celebrates its 16th consecutive month of record sales with volumes up a staggering 25% year-on-year to 118.414, marking 12 consecutive months above 100.000 monthly units and propelling the year-to-date tally up 16% to 465.761 units. If the market continues to grow so vigorously until the end of the year – and there is no reason why it shouldn’t – we can start looking at 1.6 million annual units, compared to a record 1.351.764 in 2015… Nissan is struggling to follow the market’s insane pace at +17% but remains by far the most popular brand in the country with 24.3% share, distancing Chevrolet at 18.6% (+24%) and Volkswagen at 13.8% (+38%). Toyota gains a mammoth 42% to retain its 4th spot ahead of Ford (+9%) and Honda (+25%).

Renault Duster Mexico April 2016. Picture courtesy autocosmos.com.mxRenault Duster sales are up 64% year-on-year in April in Mexico.

After launching from scratch in July 2015, Korean carmaker Kia confirms it is the success story of the year, further improving its all-time best to 4.033 sales and 3.4% share and accessing the 7th overall spot for the first time, outselling Mazda (3.629) and its sister company Hyundai (3.053) despite sales up 77% to 2.6% share. At the time of publication, Kia had reached a deal with the government of the state of Nuevo Leon to lower the tax breaks it had benefited for its new local factory. Premium brands deliver the best results this month in Mexico, indicating a clear gearing up of customer’s tastes towards more expensive cars: Audi (+30%), BMW (+30%), Infiniti (+30%), Porsche (+37%), Mercedes (+43%), Buick (+44%) and Lincoln (+59%) all deliver fantastic year-on-year gains. Renault is the exception: at +37% it is the third fastest-growing mass brand after Toyota (+42%) and VW (+38%) thanks to its low-cost lineup: the Duster is up 64%, the Logan up 44% and the Sandero up 81%.

Nissan Versa Mexico April 2016. Picture courtesy carros.ig.com.brThe Nissan Versa remains the best-selling nameplate in Mexico.

In the models ranking, the Nissan Versa is once again at the helm thanks to volumes up 42% to 6.063. Leader in 2015, the Chevrolet Aveo is back up 4 spots on last month to #3 with April sales at exactly the same amount (5.359) as in April 2015 even though it lost 21% in January, 31% in February and 32% in March. BSCB is questioning the validity of this month’s Aveo figure and has investigated the matter but Nissan stands by this figure. Volkswagen’s keenly priced sedans are the cornerstone of the brand’s growth this month with the Vento up 36% to #2 and the Jetta up 42% to #6.

VW Vento Mexico April 2016. Picture courtesy automovilonline.com.mxVW Vento sales are up 36% to 2nd place overall. 

The Chevy Sonic more than doubles its sales to hit #7, and with the Pickup, Tsuru, March, Sentra, X-Trail and Frontier, we have a staggering seven Nissans in the Top 13. Being an extremely dynamic market, the Mexican models ranking has a wealth of new nameplates (i.e. launched in the past 12 months). The Chevy Equinox leads them at #17, ahead of the Chevy S10 (#19), Kia Sportage (#20), Honda HR-V (#23) and Ford Figo (#24). In the April Top 100, we also find the Kia Rio, Hyundai Tucson, Kia Forte, Sorento, VW Up, Mazda CX-3 and Kia Optima while the Kia Soul makes its very first appearance in Mexico at #102.

Previous month: Mexico March 2016: Nissan Versa tops 15th consecutive record month

One year ago (Top 10 data): Mexico April 2015: Fourth consecutive record month

One year ago (complete data): Mexico April 2015: Top 220 All-models and All-brands now available

Full April 2016 Top 40 All-brands and Top 225 All-models below.

The rest of this content is for members only.
Log In Register

Mexico March 2016: Nissan Versa tops 15th consecutive record month

Nissan Versa Mexico January 2016The Nissan Versa confirms it is now Mexico’s most popular nameplate.

* See the Top 40 All-brands and Top 225 All-models by clicking on the title *

The Mexican new car market posts an incredible 15th consecutive record month in March with sales up a cool 11% year-on-year to 116.870 units, an all-time high for the month. Year-to-date volumes are up 13% to a record 347.347 units after three months. At this rate, Mexico will cross the symbolic 1.5 million annual registrations for the very first time by the end of 2016, an additional 150.000 units on 2015, the current record at 1.35m sales. Although slightly underperforming at +8% in March and +11% in 2016, Nissan remains by far the most popular brand in the country with 26.5% share this month, distancing Chevrolet at 17.1% (+4%) and Volkswagen at 13.9% (+13%). Toyota (+22%) overtakes Ford (-8%) for the overall 4th spot with Honda (+14%) and Mazda (-8%) in tow.

Nissan Pickup Mexico November 2015. Picture courtesy autocosmos.com.mxThe Nissan Pickup ranks #2 in March. Picture autocosmos.com.mx

Kia confirms it is more successful than sister brand Hyundai, lifting its personal best further to 3.381 sales and 2.9% share only eight months after it launched in the country. Coincidentally, Hyundai also beats its monthly volume record in March at 2.747 and 2.4%, up 60% year-on-year. Notice also Renault (+36%), Ram (+56%), Mercedes (+24%), GMC (+28%), Buick (+46%) and Volvo (+32%) all frankly outperforming the market.

Chevrolet S10 Mexico March 2016Four years after Brazil, the Chevrolet S-10 has launched in Mexico to great success. 

Model-wise, the Nissan Versa cements its newfound leadership of the Mexican market thanks to sales up a splendid 53% to 7.194 units, distancing another Nissan, the Pickup – the commercial variant of the Frontier – despite sales down 5% to 5.145. The Chevrolet Spark (+21%) steps onto the podium for the very first time in Mexico, progressively replacing the Aveo (-32% to #7) as the brand’s best-seller here. The VW Vento (-6%) and Jetta (+53%) roundup the Top 5 with the Chevrolet Sonic (+65%) posting a second consecutive month inside the Top 10.

Toyota Hilux Mexico March 2016. Picture courtesy autocosmos.com.mxToyota Hilux sales are up 50% in Mexico thanks to the new model. 

Among recent launches, the Chevrolet S-10 (the world Colorado) imported from Brazil albeit with a 4 year-delay shoots up to #14 with 1.700 sales, becoming an instant blockbuster and the 2nd best-selling pickup in Mexico, just above the Nissan Frontier (+60%), Chevrolet Silverado (+28%) and Toyota Hilux, boosted up 50% by the new generation. The Honda HR-V (#19) is now the brand’s best-seller, the Chevrolet Equinox is up to #24, Kia Rio up to #33 and the Hyundai Tucson up to #35.

Previous month: Mexico February 2016: Nissan Versa sails off in market up 13.5%

One year ago (1): Mexico March 2015: Top 222 All-models and All-brands available

One year ago (2): Mexico March 2015: VW Vento up to 2nd place in market up 22%

Full March 2016 Top 40 All-brands and Top 225 All-models below.

The rest of this content is for 1 Year members only.
Log In Register

Mexico February 2016: Nissan Versa sails off in market up 13.5%

Nissan Versa Mexico February 2016The Nissan Versa is the new Mexican market leader. 

* See the Top 40 All-brands and Top 225 models by clicking on the title *

Nothing can stop the Mexican car market, up another 13.5% year-on-year in February to a record 110.077 registrations and lifting the year-to-date total up 14.5% to an all-time high 230.477 units after two months. Once again leader Nissan follows the market closely at +13% to 28.530 sales and 25.8% share, widening the gap over its direct follower to more than 10 percentage points: Chevrolet is up just 2% to 17.199 units and 15.5% while Volkswagen is up 14% to 15.938 and 14.4%. Below, Ford (+10%), Toyota (+22%) and Honda (+17%) are within 1.000 sales of each other. Once again the big story is the outstanding performance of newcomer Kia, improving its record volume and share further to 3.146 and 2.8% and beating sister brand Hyundai (2.307 and 2.1%, up 52%) for the second consecutive month. Ram (+35%), Mercedes (+30%), Peugeot (+50%), Infiniti (+31%) and Cadillac (+30%) also shine.

Chevrolet Sonic Mexico February 2016. Picture courtesy autocosmos.com.mxThe Chevrolet Sonic breaks into the Mexican Top 10 just as the Aveo crumbles.

In the models ranking, we are witnessing a once in a five year occurrence with a new leader making its mark: the Nissan Versa, up another 31% to 6.437 sales and 5.4% share, frankly distancing the VW Vento (4.2%) and Nissan Pickup (4%). Leader for four consecutive years until 2015, the Chevrolet Aveo crumbles down 31% to 8th overall and has already lost virtually all chance to remain in the pole position for 2016. Were the Versa to confirm this newfound leadership all through the end of 2016, it would be the first Nissan nameplate to top Mexican sales since the Tsuru in 2010. Partly responsible for this shakeup is the drop of the Matiz from the Chevrolet Mexico lineup which has had a domino effect on sales of its entire lineup: the Spark (+23%) benefits and ranks 4th overall while the more recent Sonic is being strongly marketed by the brand and cracks the Top 10 in February (+188%), however the Aveo has suffered.

Nissan X-Trail Mexico February 2016. Picture courtesy autocosmos.comMexican Nissan X-Trail sales are up 71% in February. 

Other notable performers this month in Mexico include the VW Jetta up 72% now that the older generation “Clasico” has been discontinued, the VW Gol up 66% to #11, Nissan X-Trail up 71% to #12, the Chevrolet Silverado up 40% to #17 and leading U.S. pickups, the Toyota Yaris up 54%, Hyundai Grand i10 up 73% and Ford Ranger up 50%. Among recent launches, the Honda HR-V (#19), Kia Sportage (#22), Dodge Attitude (#23) and Ford Figo (#31) lead the way while the VW Up breaks into the Top 50 for its 2nd month on sale.

Previous month: Mexico January 2016: Nissan Versa #1, Kia > Hyundai in market up 15%

One year ago: Mexico February 2015: Market shoots up 22% to record level

Full February 2016 Top 40 All-brands and Top 225 models below.

The rest of this content is for 1 Year members only.
Log In Register