Mexico October 2017: Hyundai & Kia break records, market down 9.5%

Hyundai breaks its all-time Mexican volume record for the 7th time in the past 12 months.

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The Mexican new light vehicle market continues to backtrack, posting a sixth month of decline in the past seven at -9.5% in October to 124.353 registrations, pulling the year-to-date volume down 2.1% to 1.230.266 units. The Top four best-selling carmakers fall faster than the market: Nissan plunges 23% to 21.9% share, Chevrolet is down 11% to 17.3%, Volkswagen down 10% to 12.6% and Toyota also down 10% to 6.2%. In contrast, Mazda (+2%) and Renault (+4%) gain ground but it’s the recently launched Korean sister brands that post the most spectacular performances this month. Kia is up 26% to hit its highest ever monthly volume at 7.603, beating the previous high of 7.503 posted last month. It is the 8th time Kia breaks its monthly volume record in Mexico in the past 12 months. Hyundai also breaks its volume record for the third consecutive month at 4.303 (previous best: 4.100 last month) and hits its highest ever market share at 3.5%, also hit last month. It is the 7th time Hyundai breaks its all-time volume record in the past 12 months. Further down, a handful of brands also have a great month, including Mitsubishi (+32%), GMC (+35%), Mercedes (+37%), Suzuki (+40%), Jeep (+42%), Subaru (+45%) and Isuzu (+53%).

New volume record for Kia in Mexico: the 8th in the past 12 months.

Over in the models ranking, the Nissan Versa (-22%) and Pickup (-19%) remain on top despite heavy falls, while the Chevrolet Beat establishes itself on the podium, now only 15 sales off the #2 overall spot, General Motors has hit the bullseye with the Beat in Mexico. The VW Vento (-23%) and Chevrolet Aveo (-25%) round up the Top 5 but are both in freefall, while the Nissan March (+7%) and most strikingly the Kia Rio (+82%) are the only two nameplates in positive in the Top 10. Further down, the Nissan Kicks (+113%), VW Gol (+121%), VW Tiguan (+1028%) and Hyundai Creta (+220%) impress while the Hyundai Accent (#30), Chevrolet Cavalier (#46), Jeep Renegade (#65), Suzuki Ignis (#75), Fiat Mobi (#77) and Renault Captur (#83) top recent launches (<12 months). In October we welcome the Kia Stinger (#177) and Hyundai Ioniq (#193) in the Mexican charts.

Previous month: Mexico September 2017: Market now in negative year-to-date

One year ago: Mexico October 2016: Nissan Versa and VW Vento lead market up 15%

Full October 2017 Top 40 All-brands and Top 220 models below.

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Mexico September 2017: Market now in negative year-to-date

Kia is oblivious to the overall gloom with sales up 27% to a record 6.4% share in Mexico.

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This is it: with a fifth year-on-year decline in the past six months in September at -11.5% to 116.368 units, the Mexican new car market swerves into negative territory year-to-date at -1.1% to 1.106.935 sales, still the 2nd best volume in history at this stage of the year. The Top three best-selling carmakers all drop faster than the market, indicating a fragmentation of sales in Mexico: Nissan is down 16% to 24.2% share, Chevrolet down 25% to 14.8% and Volkswagen down 14% to 12.7%. Toyota resists better at -8% in 4th place but the hero of the month is once again new local producer Kia, up a whopping 27% on September 2016 to hit its largest ever monthly volume at 7.503 units (only 8 below Toyota) and largest ever market share at 6.4%. Sister company Hyundai is the only other carmaker in positive in the Top 10 at +24%. Further down, Renault (+6%), Ram (+7%), Mercedes (+7%), Mitsubishi (+7%), Fiat (+8%), Jeep (+22%), Peugeot (+29%) and Suzuki (+39%) shine.

First podium ranking for the Chevrolet Beat.

In the models ranking, the Nissan Versa (-9%) and Pickup (-4%) remain in the lead and fall slightly slower than the market but the best performance atop the charts is delivered by the Chevrolet Beat, up one spot on August to land on the Mexican podium for the very first time with a record 5.235 sales and 4.5% share. Unfortunately, the Chevrolet Aveo is hit full frontal by this success (-46%). The other great performer in the Top 10 is the Kia Rio more than doubling its sales year-on-year (+105%) to land at a best-ever #8 with a record 2.3% share but its volume isn’t a new record. Second consecutive month inside the Top 10 for the Ford Figo (-10%), record #12 ranking for the Nissan Kicks (also hit last March), excellent second month of sales for the Hyundai Accent up 13 spots to #21 while the Chevrolet Cavalier is up 11 to #70.

Previous month: Mexico August 2017: Chevrolet Beat up to #4, Accent and Cavalier land

One year ago: Mexico September 2016: Chevrolet Aveo edges past Nissan Versa to #1

Full September 2017 Top 40 All-brands and Top 215 All-models below.

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Mexico August 2017: Chevy Beat up to #4, Accent and Cavalier land

The Chevrolet Beat soars to 4th place for its third month in market. 

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The sky is getting darker by the month in Mexico with August sales posting the fourth year-on-year decline in the past five months at -6.5% to 125.343 units. The year-to-date remains in positive territory for less than 3.000 sales at +0.3% to a record 990.567 but should shift into negative by the time September results are known if the trend continues as per the past few months. Market leader Nissan doubles the market decline at -13% to 23.1% share vs. 24.3% so far this year while Chevrolet does even worse at -16% to 15.9% which is actually higher than its YTD level of 15.8%. Volkswagen is in line with the rest of the podium at -14% to 12.2% but below, Toyota (-3%), Honda (+1%) and most strikingly Kia, soaring 30%, manage to improve their market shares year-on-year. Mazda (+2%), Hyundai (+23%) and Dodge (+6%) complete the Top 10 with market-defying improvements. Beyond, BMW (+10%), Jeep (+11%), Ferrari (+11%), Mini (+12%), Ram (+15%), Smart (+21%), Suzuki (+34%), Subaru (+40%) and Fiat (+78%) all brilliantly post double-digit gains.

The Hyundai Accent has kicked off local production in Mexico.

Model-wise, the Nissan Versa (+13%) and Pickup (+16%) both go against the grain with double-digit gains whereas the Chevrolet Aveo falls 20% in third place. The all-new Chevrolet Beat, now helped with the launch of a notchback variant, shoots up another 5 spots to #4 overall after breaking into the Mexican Top 10 for the first time just last month. The Ford Figo is up 19% to break into the Top 10 for the 2nd time ever after last January to hit a record 9th place. The locally-produced Kia Rio is down one rank to #11 but up 104%, the Nissan Kicks is up another two spots on last month to #14, the VW Tiguan is up 11-fold on its August 2016 score to #26, the Toyota Hilux is up 77%, the Mazda CX-5 up 81%, the Renault Duster up 65% and the Honda Odyssey up 192%. There are two newcomers in the Mexican sales charts this month: the Hyundai Accent has kicked off local production at the Kia plant in Pesqueria, Nuevo Leon, reaching 1.044 sales for its first month in market (#34) and the China-made Chevrolet Cavalier has landed at #81 with 296 units sold in August.

The China-made Chevrolet Cavalier has reached Mexican shores. Pictures autocosmos.com.mx

Previous month: Mexico July 2017: Third decline in four months at -7.3%

One year ago: Mexico August 2016: Newest local Kia fires ahead, market up 20%

Full August 2017 Top 40 All-brands and Top 215 All-models below.

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Mexico July 2017: Third decline in four months at -7.3%

The Chevrolet Beat breaks into the Mexican Top 10 for its 2nd month in market…

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This is it: the Mexican new car market comes to a screeching halt in July with a third year-on-year decline in four months at -7.3% to 122.119 registrations. The year-to-date tally remains in positive for now at a record 865.224 units, up a meagre 1.4% on the same period a year ago and in great danger of shifting into negative territory before the end of the year if the declines keep accumulating. Nissan of course remains the favourite brand in the country but falls much faster than the market at -15% to 23.1% share, not as fast as Chevrolet though, crumbling 22% to 15.5% share. More resistant are Volkswagen (-1%), Toyota (-5%) and most impressively Kia up a whopping 32% to hold the 5th spot for the third time in the past four months. This is the biggest gain in the Top 15 with Suzuki (+28%) and BMW (+19%) following. Further down, Fiat (+78%), Isuzu (+62%), Subaru (+80%) and Alfa Romeo (+52%) also shine.

…while the Fiat Mobi breaks into the Top 50 for the first time.

Model-wise, the Nissan Versa (-5%) and Pickup (+21%) dominate above two Volkswagens: the Jetta (+11%) and Vento (-2%) with the Chevrolet Aveo (-12%) rounding up the Top 5. Disappointing scores of the Nissan Sentra (-26%) and Chevrolet Spark (-56%) seemingly cannibalised by the Chevrolet Beat up 66 spots to break into the Top 10 for its 2nd month in market. The Kia Rio surges 84% to climb among the country’s 10 best-sellers for the 2nd time in three months (and ever). Notice also the Honda CR-V up 60%, the Nissan Kicks up to #16, the Toyota Hilux up 86%, the Mazda CX-3 up 80%, Hyundai Creta up 223%, VW Tiguan up 339% and the Fiat Mobi breaking into the Mexican Top 50 for the first time at #43.

Previous month: Mexico June 2017: Second decline in past 3 months: the plateau is here

One year ago: Mexico July 2016: Kia steps up local presence in market up 18%

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Mexico June 2017: Second decline in past 3 months: the plateau is here

Kia sales go against the grain: up 42% in a market down 5.3%. 

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The plateauing of the Mexican market in 2017 is getting another strong signal this month: the Mexican new car market declines for the second time in the past three months in June at -5.3% to 127.419 registrations, the largest year-on-year drop since the -8% of April 2014. This is only the third year-on-year monthly decline for the Mexican market in the past 40 months. The year-to-date tally halfway through 2017 remains at the record level of 743.105 units, up 2.9% or 21.203 sales on the same period in 2016. Market leaders Nissan (-8%) and Chevrolet (-29%) fare much worse than the overall decline but maintain their market shares at 24.2% and 15.8% respectively. Volkswagen is up 0.2% to 13.5% and Toyota up 0.3% to 6.2%. Kia (+42%) manages both the largest jump in the Top 10 and a third stint inside the Top 5 in the past five months with 5.8% share, distancing Honda (+6%) and Ford (-14%). Mazda (+12%) and Hyundai (+20%) shine. Outside the Top 10, Mini (+16%), Peugeot (+18%), Buick (+24%), GMC (+25%), Suzuki (+47%), Fiat (+52%), Mercedes (+53%), Subaru (+59%) and Smart (+179%) are the most dynamic. Model-wise, the Nissan Versa (+22%) holds onto the top spot ahead of the Chevrolet Spark (-30%) and Nissan Pickup (+5%). The Honda CR-V (+82%), Kia Rio (+89%) and Toyota Hilux (+49%) post the largest year-on-year gains in the Top 25 and we welcome the Chevrolet Beat at #75.

Previous month: Mexico May 2017: Kia Rio breaks into Top 10, market back up

One year ago (1): Mexico First Half 2016: Kia stuns in fast and furious market

One year ago (2): Mexico June 2016: Chevrolet Spark takes lead in market up 23%

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Mexico May 2017: Kia Rio breaks into Top 10, market back up

The Kia Rio ranks 9th in Mexico this month. 

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After declining for the first time in three years last month, the Mexican new light vehicle market is back in positive in May, albeit very shyly at +1.1% to 122.925 registrations, a new May record. The year-to-date tally remains well ahead of last year at an all-time high 615.686 units after five months, up 4.8%. If market leader Nissan manages to edge up 2% to 23.8% share, direct followers Chevrolet (-17%) and Volkswagen (-8%) are in trouble but reproduce their year-to-date market share. Toyota (+10%), Honda (+26%) and Kia (+61%) are below, all outpacing the market as do Mazda (+15%) and Hyundai (+14%) inside the Top 10. Further down, Mercedes (+19%), BMW (+18%), Jeep (+17%), Fiat (+52%), GMC (+28%), Buick (+50%) and Isuzu (+62%) are among the biggest gainers.

The Jeep Renegade is getting close to the Top 50 for its 2nd month in market.

Model-wise, the Nissan Versa gains a strong 25% to remain in the lead with 6.2% share, distancing the Chevrolet Spark (+10%) while the Nissan Pickup is up 28% to round up the podium. Below, both the Chevrolet Aveo (+14%) and VW Vento (+18%) frankly outpace the market but the biggest gains in the Top 10 are to be found below: boosted by the new generation, the Honda CR-V posts another stunning month at +113% in 7th place and the Kia Rio breaks into the Mexican Top 10 for the very first time at #9 with sales up 131% year-on-year. Its share of locally-produced models is now up to 73%. This is the first time a Kia nameplate has ranked inside the Top 10 in Mexico. The Kia Forte for its part is up 154% to #23 with its sales now 100% locally-produced. Launched last month, the Jeep Renegade is up 36 spots to get closer to the Top 50 at #56.

Previous month: Mexico April 2017: First year-on-year decline in 3 years

One year ago: Mexico May 2016: Chevrolet teases Nissan in 17th straight record month

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Mexico April 2017: First year-on-year decline in 3 years

The Nissan Versa is back to #1 in Mexico. Picture carros.ig.com.br 

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It had to happen one day: after 35 consecutive months of year-on-year gains and 27 consecutive monthly records, the Mexican new light vehicle market posts its first decline in 3 years at -3.3% to 114.486 registrations in April. Uncertainty about export tariffs to the U.S. has partly managed to slow down the Mexican market to the point of negative growth. The year-to-date tally remains frankly in positive however at a record 492.761 units after four months, up 5.8% on a the same period a year ago. It’s the best-selling manufacturers that pull the market down this month, with Nissan (-5%), Chevrolet (-15%) and Volkswagen (-14%) all falling faster than the market. Toyota on the other hand gains 17% to remain in 4th place while Kia (+79%) manages to rank at a splendid 5th place for the second time ever after last February. Mercedes (+16%), BMW (+11%), Fiat (+45%), Isuzu (+59%) and Smart (+49%) are among the rare brands posting a double-digit gain this month, in a market showing a very different outlook than what we got used to in the past few years.

The Kia Rio now ranks #11 in Mexico, with 61% or its April total produced locally.

In the models ranking, the Nissan Versa reclaims the pole position it holds year-to-date thanks to sales up 10% to 5.8% market share, dethroning the Chevrolet Spark up 18% to 5.3% with the Nissan Pickup rounding up the podium at +32%. The Honda CR-V is up 123% to 7th place overall: the new model is receiving a warm welcome from Mexican buyers. Just outside the Top 10, the Kia Rio surges 154% to #11 with 61% of its April sales produced locally. The Sportage meanwhile is up 34% year-on-year and 9 spots on last month to #12 with the Ford Figo (+23%), Toyota Hilux (+53%), Chevrolet Cruze (+226%) and Kia Forte (+120%) also posting solid gains inside the Top 25. This month we welcome the Jeep Renegade at #92 and the Nissan GT-R at #196.

Previous month: Mexico March 2017: Chevy Spark, Nissan Pickup top market up 17%

One year ago: Mexico May 2016: Chevrolet teases Nissan in 17th straight record month

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Mexico March 2017: Chevy Spark, Nissan Pickup top market up 17%

Chevrolet Spark Mexico 2016. Picture courtesy americanbrands.comFirst monthly win for the Chevrolet Spark in Mexico.

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After two months of single-digit gains (+3% in January and +6.5% in February), a feat that had not occurred in almost three years, in March the Mexican new car market returns to the pace it got us used to in the past couple of years at +17.2% to 137.021 units. This lifts the year-to-date tally up 8.9% to a record 378.275. As it has now become the routine, March establishes a new record for the month, this is the 35th consecutive month of year-on-year gains and the 27th monthly record in a row. Brand-wise, Nissan outpaces the market at +20% ahead of Chevrolet (+15%) and Volkswagen (+6%) both trailing market growth. Toyota (+23%) Honda (+19%) and Hyundai (+29%) also shine inside the Top 10 but once again it’s Kia that makes itself noticed with a 101% year-on-year gain to 7th overall. Further down the ranking, notice Alfa Romeo (+96%), Mercedes (+75%), Acura (+61%), Fiat (+56%), Isuzu (+48%) and BMW (+39%) all posting spectacular gains.

The locally-produced Kia Rio is getting closer to a Top 10 ranking in Mexico this month.

The models ranking gets a reshuffle this month: for the first time in Mexican history the Chevrolet Spark is the best-seller in the country thanks to deliveries up 51% to 7.647, edging past the Nissan Pickup at 7.630 (+48%) and the Nissan Versa – the year-to-date leader – up just 5% to 7.571. In fact, the majority of the Top 10 best-sellers frankly outpace the market this month with the Chevrolet Aveo up 63%, the VW Vento up 27%, the Nissan March up 44%, the Nissan Sentra up 51% and the Honda CR-V up 136%. Only the VW Jetta (-10%) and Nissan Tsuru (-17%) underperform. Outside the Top 10, the Nissan Kicks is up 8 spots on last month to break its ranking record at #12, the Kia Rio is up 12 ranks on February and 170% year-on-year to #14, becoming the brand’s best-seller in Mexico thanks to the recent kickstart of local output representing 61% of its total sales for the month.

Previous month: Mexico February 2017: Kia breaks into Top 5, market up 6.5%

One year ago: Mexico April 2016: Kia impresses in 16th consecutive record month

Full March 2017 Top 40 All-brands and Top 215 models below.

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Mexico February 2017: Kia breaks into Top 5, market up 6.5%

First Top 5 ranking for Kia in Mexico, the Sportage is up to a record 15th spot.

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After slowing down to just +3% in January, the Mexican new car market steps up again in February at +6.5% to 117.985 registrations, lifting the year-to-date tally up 4.7% to a record 241.254 units after two months. February figures establish a new record for the month, and Mexico has now posted year-on-year gains for 34 consecutive month and monthly records for the 26th time in a row. The deceleration of the market isn’t to be disputed though: January and February mark two consecutive months of single digits year-on-year gains, a feat that had not occurred in almost three years: since May (+0.8%) and June (+0.5%) 2014. Market leader Nissan follows the market at +5% to 29.907 deliveries ad 25.3% share, ahead of Chevrolet at 15.7% (+8%) and Volkswagen at 13.3% (-2%) thus making the Mexican podium identical to both FY2016 and YTD2017 rankings.

The Nissan Versa remains the best-selling nameplate in Mexico.

Toyota soars 16% to return to the 4th place it held in 2016, but once again the best performer atop the Mexican market is recent newcomer and local producer Kia: more than doubling its sales year-on-year (+104%), the Korean marque establishes a new market share record at 5.4% but most impressively breaks into the Mexican brands Tpp 5 for the very first time, distancing Ford (-12%), Honda (-2%) and Mazda (-8%). Sister brand Hyundai is also in great shape at +44%, ahead of Dodge (+23%) and Ram (+20%). Further down, biggest gainers include Volvo (+18%), Mercedes (+27%) and Fiat (+51%) whereas at the other end of the stick Chrysler (-24%), Jeep (-42%), Isuzu (-44% and Land Rover (-61%) struggle.

The Chevrolet Spark is up 39% to third position in February. 

Model-wise, like in January Nissan manages a 1-2, placing the Versa in pole position at 6.776 sales (+5%) and the Pickup in 2nd place at 6.363 (+33%). The Chevrolet Spark leaps up two spots on last month to land on the podium thanks to deliveries up a fantastic 39% to 6.246 thanks to the new model. In fact, the entire Top 6 best-selles list double-digit gains this month, indicating a slight concentration of the market around ‘tried and tested’ nameplates. The Chevrolet Aveo surges 59% to 4th place, the VW Vento is up 12% at #5 and the Nissan March up 24% to #6/ The Nissan Sentra (+15%) and VW Gol (+13%) also shine inside the Top 10 while the discontinued Nissan Tsuru logically sinks 28% at #9. Just outside the Top 10, the Ford Figo gains 113% to 2.087 units while the Nissan Kicks signs its 2nd month among Mexico’s 20 best-sellers at #20, the previous occurrence being last November (#19).

The Renault Captur finally reaches Mexican shores. 

Now looking at Kia’s stellar performance in the detail. This month, the brand’s best-seller in the Sportage up 45% year-on-year to 1.753 sales and 14 spots on January to a record-breaking 15th place – previous best was #16 in July 2016. As a reminder, the Sportage ranked at #19 over the Full Year 2016. Just below the Sportage, the Kia Forte is up 122% to 1.744 deliveries and four ranks on last month to #16, also breaking its ranking record – previous best was #20 last month. 100% of Kia Forte sold in January are made in Mexico. The Kia Rio is the brand’s third best-seller this month, up a gigantic 244% to 1.178 sales at #26. This month marks the start of local Mexican output for the Rio with 746 sales or 63.3% of its total produced locally. Finally, we welcome the Renault Captur at #140 and the Jaguar F-Pace at #215.

Previous month: Mexico January 2017: Nissan Versa and Pickup top market up just 3%

One year ago: Mexico February 2016: Nissan Versa sails off in market up 13.5%

Full February 2017 Top 40 All-brands and Top 220 All-models below.

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Mexico January 2017: Nissan Versa and Pickup top market up just 3%

The Nissan Pickup ranks #2 in Mexico in January. 

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Donald Trump’s talk of taxing all Mexican imports into the U.S. has the potential to seriously damage the Mexican automotive industry, and by ricochet local sales, if ever implemented. If Mexican sales remain in positive in January, the pace of growth has seriously dampened, to a level not seen in years. At +3% to 123.269 registrations – a new record for the month, this is Mexico’s 33rd consecutive month of year-on-year gains, the 25th monthly record in a row and 18th straight month above 100.000 units, but also the first single digit year-on-year gain since August 2015 and the smallest increase since June 2014… The Top 4 best-selling carmakers even go into reverse mode with Nissan down 6% to 23.4% share, Chevrolet down 1% to 14.4%, Volkswagen also down 1% to 12.6% and Honda down 2% to 6.9%.

Kia hits a record 4.7% market share this month in Mexico. 

In fact, Toyota and Ford (both up 5%) are the only brands in the Top 6 to gain ground on January 2016. How come the overall Mexican market ended up in positive I hear you ask? Simple: a healthy amount of smaller brands post giant gains, starting with Kia up 86% to 5.780 units for an all-time record 4.7% market share and a best-ever 7th place, also hit last September and October. In order, Dodge (+49%), Hyundai (+32%), Renault (+32%), Seat (+16%), Suzuki (+17%), Mercedes (+39%), BMW (+20%) and Fiat (+51%) all shoot up this month whereas Mazda (-18%), Buick (-30%), GMC (-33%), Jeep (-43%), Subaru (-43%) and Land Rover (-82%) all struggle.

The Suzuki Ignis has landed in Mexico. 

Model-wise, the Nissan Versa reclaims the top spot it held over the FY2016 and Nissan manages a 1-2 with the Pickup (+29%) in 2nd place. The Chevrolet Aveo (+24%) is back down to #3, distancing the VW Vento (+18%), Chevrolet Spark (+21%), Nissan March (+6%) and VW Jetta (+4%). The discontinued Nissan Tsuru (-42%) begins its slow slide to the bottom, while the Ford Figo (+108%) breaks into the Mexican Top 10 for the very first time. Notice also the Honda HR-V up to #14, the Kia Forte up to #20, Honda Civic up to #21, Kia Rio up to #26 and Hyundai Creta up to #36. This month we welcome the Suzuki Ignis at #132.

Previous post: Mexico Full Year 2016: Record market pounces up 18.6% above 1.6m

One year ago: Mexico January 2016: Nissan Versa #1, Kia > Hyundai in market up 15%

Full January 2017 Top 40 All-brands and Top 225 All-models below.

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