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Mexico April 2015: Fourth consecutive record month

May 8th, 2015 No comments

Mazda3 Mexico April 2015. Picture courtesy motortrend.comMazda sales are up 61% year-on-year in Mexico in April.

* See the Top 27 best-selling brands and Top 10 models by clicking on the title *

The Mexican new car market is very consistent at very high year-on-year gains in 2015: up another 23% in April to 94.796 registrations, marking a fourth consecutive monthly record (previous April best was in 2005 at 86.426) and bringing the year-to-date total to 400.953 units, up 22% on 2014. Once again Nissan outperforms the market with sales up 26% to 24.566 and 25.9% market share, above General Motors at 19.6% (+24%), Volkswagen at 12.4% (+1%) and FCA Mexico at 7.9% (+15%). Notice Mercedes up 29%, Peugeot up 38%, Acura up 48%, Honda up 51% and Mazda up 62%, while Hyundai stops two units short off a Top 10 ranking at 1.726 sales and 1.8% share. Model-wise there is not much change in the ranking, with the Chevrolet Aveo still holding the top spot with 5.1% above the Nissan Versa (+26%), VW Vento (+63%) and Chevrolet Spark (+50%) while the Nissan March shoots up 67% year-on-year in 6th place.

Previous post: Mexico 1st Quarter 2015: Mazda3 breaks into Top 10

Previous month: Mexico March 2015: Top 222 All-models and All-brands available

One year ago: Mexico April 2014: VW Jetta up to #4 in market down 8%

Full April 2015 Top 27 brands and Top 10 models below.

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Categories: Mexico

Mexico 1st quarter 2015: Mazda3 breaks into Top 10

May 4th, 2015 No comments

Mazda3 Mexico March 2015. Picture courtesy motortrend.comMazda3

* See the Top 240 All-models and Top 38 All-brands by clicking on the title *

After the traditional monthly look at the Top 10 and a more detailed look at March sales earlier today, we now explore the First Quarter 2015 figures in Mexico to extract longer-term trends. The main learning from this complete ranking is the 10th place of the Mazda3 with sales up a fantastic 161% to 7.003 units at #10. This as not picked up in our monthly rankings as AMDA traditionally detail the monthly Top 5 best-sellers by segment and the Mazda3 is split between sedan and hatch variants by AMDA and therefore falls down the ranking. The reason behind this sudden surge is the recent relocation of the North American production to Mexico, giving Mexican car buyers an immediate price reduction on the model. Other nameplates to see their sales soar this year because of a Mexican production kick start include the Honda Fit up 345% to #27.

Dodge Vision Mexico March 2015. Picture courtesy Autocosmos.comDodge Vision

Notice also some very significant gains by the Nissan X-Trail thanks to the new model (+359%), the Ram Pickup (+53%) getting dangerously close to the Ford F-Series (+8%) at 3.631 units vs. 3.943 and the Toyota Yaris up 130% thanks to the new generation hatch. We detailed in the detailed March update the switching on of the Dodge Attitude (+1046%) and VW Golf (+7847%). Below the Hyundai Grand i10 leading the all-new nameplates at #33, we find the Renault Logan at #59: Renault-Nissan is relaunching the Logan in Mexico indeed: it tried 7 years ago with the first generation called Nissan Aprio here. Better luck with Renault branding? Notice also the Dodge Vision – a rebadged Fiat Gran Siena – at #88 and the Suzuki Ciaz, new for 2015 but already inside the Top 100 at #91.

Previous post: Mexico March 2015: Top 222 All-models and All-brands available

One year ago: Mexico March 2014: Chevrolet Spark up to 4th place

Full Q1 2015 Top 240 All-models and Top 38 All-brands vs. Full Q1 2014 figures below.

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Categories: Mexico

Mexico March 2015: Top 222 All-models and All-brands now available

May 4th, 2015 No comments

Dodge Attitude Mexico March 2015. Picture courtesy youtube.com

The Dodge Attitude

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This month we have the opportunity to have a much more detailed look at the Mexican market. March figures for now, a full First Quarter update with full references to 2014 figures. Different methodologies from ADMA mean the Nissan Pickup now ranks #8. Great gainers in March include the Nissan X-Trail up 6-fold on a year ago to #11, the Chevrolet Matiz up 151% to #12, the Mazda3 up 125% to #15, Ram Pickup up 54% to #21, Nissan Frontier up 38% to #25, Honda Fit (now produced locally) up 642% to #28, Honda City up 283% to #29 and the Mazda2 (now domestically assembled) up 176% to #43.

VW Golf Mexico March 2015. Picture courtesy motortrend.comVW Golf

Two nameplates deserve a specific paragraph on their own. Firstly the Dodge Attitude. Born as a rebadged Hyundai Accent that had to be ditched when Hyundai entered the Mexican market last year, the Dodge Attitude is now a rebadged Mitsubishi Attrage. And it suits it well, because sales of the nameplate literally take off over the past year: from 39 units in March 2014 to 869 this month and 1903 year-to-date. Secondly, the VW Golf, which used to be moribund nameplate in Mexico, is now making a name for itself now that Mexican car buyers are on the hunt for more sophisticated options in the market. Golf March sales go from a lonely four units in 2014 to 529 this month, earning the nameplate a spot in the Top 50 at #46.

Previous March post: Mexico March 2015: VW Vento up to 2nd place in market up 22%

One year ago: Mexico March 2014: Chevrolet Spark up to 4th place

Full March 2015 Top 222 All-models and Top 38 All-brands below.

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Categories: Mexico

Mexico March 2015: VW Vento up to 2nd place in market up 22%

April 13th, 2015 No comments

VW Vento Mexico March 2015. Picture courtesy of am.com.mxVW Vento

* See the Top 13 best-selling models and Top 27 brands by clicking on the title *

The Mexican market is hot like a jalapeño this year: March marks the third consecutive all-time best score, and like in January 2015 is the first year March sales cross the symbolic 100,000 unit-mark at 104,902 deliveries, up a stunning 22% year-on-year. First quarter sales add up to a record 306,157 units, also up 22% on 2014 – the previous best Q1 was hit in 2006 (282,177), and at this rhythm 2015 could close around 1.35 million units, smashing the previous record of 1.140 million reached back in 2006… Nissan outperforms the market once again at +30% to 28,575 sales and 27.2% share, above Chevrolet (+27%) and Volkswagen (+11%) with Toyota (+29%), Honda (+41%), Mazda (+57%), Mini (+84%) and Infiniti (+130%) the biggest gainers.

Nissan X-Trail Mexico March 2015. Picture courtesy nissannews.com.mxThe Nissan X-Trail breaks into the Mexican Top 10 in March.

In the models ranking, below the Chevrolet Aveo faithful to its pole position at 6,022 units, the VW Vento is up a fantastic 124% on March 2014 to breaks its Mexican ranking, volume and share records in 2nd place with 5,102 sales and 4.9% share, knocking down the Nissan Versa to #3 while the antediluvian Nissan Tsuru remains at #4. The Chevrolet Spark is up 41% at #5, the Nissan March up 53% to #6 and the Nissan Sentra up 26% to #8 whereas the Nissan X-Trail breaks into the Mexican Top 10 for the first time thanks to the new model and 2,379 deliveries for the month.

Previous month: Mexico February 2015: Market shoots up 22% to record level

One year ago: Mexico March 2014: Chevrolet Spark up to 4th place

Full March 2015 Top 13 models and Top 27 brands below.

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Categories: Mexico

Mexico February 2015: Market shoots up 22% to record level

March 11th, 2015 No comments

Chevrolet Matiz Mexico February 2015The Chevrolet Matiz is inside the Mexican Top 10 for the 2nd straight month.

* See the Top 13 best-selling models and Top 27 manufacturers by clicking on the title *

The Mexican new car market is evolving a record-breaking levels in 2015: up another 22% in February to a best-ever 97,558 registrations, bringing the year-to-date total to 201,255 units, also up 22% on 2014. Nissan stands its ground: up 23% to 25,286 registrations and 25.9% share above Chevrolet (+21%), Volkswagen (+10%) and FCA Mexico (+19%). Toyota (+26%), Honda (+50%) and Mazda (+63%) impress while Hyundai is getting back up close the Top 10 at #11 and 1.6% share. Model-wise, the Chevrolet Aveo dominates once again, ahead of the Nissan Versa (+31%) and VW Vento (+57%) while the Chevrolet Spark (+36%), Nissan March (+60%), Nissan Sentra (+33%) and Chevrolet Matiz (+206% year-to-date) flex their muscles.

Previous post: Mexico Full Year 2014: Now with Top 258 All-models and All-brands

Previous month: Mexico January 2015: Chevrolet Matiz in Top 10, market up 21%

One year ago: Mexico February 2014: VW Vento up to #4

Full February 2015 Top 13 models and Top 27 manufacturers below.

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Categories: Mexico

Mexico Full Year 2014: Now with Top 258 All-models and All-brands

March 2nd, 2015 No comments

Dodge Vision Mexico 2014. Picture courtesy automotores-rev.comThe Dodge Vision (a rebadged Fiat Gran Siena) lands at #174 in Mexico.

* See the Top 258 All-models and Top 39 All-brands rankings here *

I can now share with you All-models and All-brands rankings for Mexico for the Full Year 2014. Beyond the familiar Top 10 models there is a lot of movement in the ranking this year. In the Top 20, the Chevrolet Matiz is up 30% to #15, the Mazda3 up 17% to #17, the Chevrolet Trax is down two spots to #18 despite sales up 18% and the Ford F-Series (-4% to #19) is now threatened by the Ram Pickup (+16% to #20).

Ram 1500 Canada 2014. Picture courtesy of motortrend.comThe Ram Pickup is now inside the Mexican Top 20.

Helped by the new generation, the Toyota Corolla is up 24% and 5 ranks on 2013 to #22, the Renault Duster gains another 15% to crack the Mexican Top 25, the Nissan X-Trail is up 94% to #28, the Toyota Yaris triples its sales year-on-year thanks to the new model at #36, the Honda City is up 60% to #39, the Jeep Cherokee jumps to #50 for this generation’s first full year in market, the Seat Toledo is up 45% to #61, the Audi A3 up 129% to #68 and the Toyota Highlander up 119% to #69.

Renault Logan Mexico 2014. Picture courtesy autocosmos.comRenault Logan

Looking at the all-new entrants in the Mexican sales charts in 2014, logically Hyundai dominates: the Grand i10 lands at #59, the ix35 ranks 67th and the Elantra 77th. These are the only all-new nameplates in the Top 100. Further down, we find the Renault Logan at #114, the VW Caddy at #150, Lincoln MKC at #156, Mitsubishi Mirage at #164, Peugeot 2008 at #167, Hyundai Sonata at #169, Acura TLX at #173, Dodge Vision at #174 and Porsche Macan at #185.

See the Top 258 All-models and Top 39 All-brands rankings here *

Categories: Mexico

Mexico January 2015: Chevrolet Matiz in Top 10, market up 21%

February 10th, 2015 No comments

Chevrolet Matiz Mexico January 2015Chevrolet Matiz

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After missing out on an all-time record year by a mere 4.310 units last year, the Mexican new car market is on track to smash all its records in 2015, with January sales up a very impressive 21% year-on-year to 103,697 units, a January record and the first time sales cross the 100,000 unit-barrier in January – previous best was 97,673 in 2007. Nissan continues to lodge outstanding month after outstanding month, outperforming the market in January at +27% to 26.4% share and increasing the gap with its followers Chevrolet (+15%), Volkswagen (+13%) and Ford (+10%). Honda (+44%), Toyota (+28%), Mazda (+42%), Seat (+24%), Renault (+23%) and Mitsubishi (+79%) take off and Hyundai ranks 12th.

Nissan X-Trail Mexico January 2015Nissan X-Trail

In the models sales charts, the Chevrolet Aveo keeps the lead by far with 6.1% share but only improves by 12% year-on-year whereas its pursuants frankly outperform the market: the Nissan Versa is up 41% and the VW Vento up 112%. The Nissan March is up 71%, the Chevrolet Spark up 47% and the Chevrolet Matiz makes its first appearance inside the Mexican Top 10 since BSCB has been following this market monthly in 2010. Notice also the excellent performances of the Chevrolet Trax at #12 with 2,196 sales and the Nissan X-Trail at #14 with 2,141 units.

Previous post: Mexico Full Year 2014: Chevy Aveo leads, VW Vento shines, Hyundai lands

One year ago: Mexico January 2014: VW Vento lands in 7th place

Full January 2015 Top 30 brands and Top 15 models below.

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Categories: Mexico

Mexico Full Year 2014: Aveo leads, VW Vento shines, Hyundai lands

January 11th, 2015 3 comments

VW Vento Mexico 2014. Picture courtesy of autosactual.comThe VW Vento jumps to #4 in Mexico this year.

* UPDATED – See the Top 258 All-models and Top 39 All-brands by clicking on the title *

* Check out 10 years worth of Mexican archived data here *

Exactly as I predicted last month, the Mexican new car market finishes 2014 as the 2nd strongest ever year, up a robust 7% to 1.135.409 deliveries thanks to the best December score in 8 years at 133.273 registrations (+12%). Only in 2006 (1.139.718) did Mexican consumers purchase more vehicles. And with no clouds on the economic horizon, local organisation AMDA predicts a 2015 market up 5% to break all-time records to 1.2 million units. Mexico is the only market in the world where Nissan is #1 and this year the Japanese manufacturer further increased the gap that separates it from other brands, with sales up a fantastic 11% to 291,729 units and 25.7% share. Chevrolet (+8%), Volkswagen (+2%) and Ford (-8%) follow like in 2013 while Toyota (+15%) overtakes Chrysler (-13%) to rank 5th.

Hyundai Grand i10 Mexico 2014. Picture courtesy of autocosmos.com.mxHyundai finally made its entrance into the Mexican market in 2014.

The big manufacturer event in 2014 in Mexico is the (very) late arrival in the country of Korean manufacturer Hyundai, hitherto bound to Dodge with licensing agreement and hence selling the i10 as the Dodge i10 here. With an astutely selected range – Grand i10, Elantra, Sonata, Veloster, ix35 and Santa Fe to start with, Hyundai managed to crack the Mexican Top 10 in December with 2,311 sales, only 7 months after the brand launched. A magnificent achievement that means Hyundai can target 25,000 sales and a 2% share for its first full year in market in 2015.

Nissan March Mexico 2014Mexican Nissan March sales are up 61% in 2014.

In the models ranking, the Chevrolet Aveo lodges another very stable year at 65,394 deliveries to be titled Mexico’s best-seller for the third year running. It is followed by the Nissan Versa (+10%) and the antediluvian Nissan Tsuru, still in the catalogue despite its old age and holding very well at -2% and 45,524 units. Volkswagen launched the Vento at the end of 2013 and it has become the success story of 2014, landing in 4th position for its first full year in market but killing the VW Clasico in the process (-47%). Notice also the Nissan March up a very impressive 61% to #5. Further down, the Chevrolet Matiz is up 30% to #15, the Mazda3 up 17% to #17, the Chevrolet Trax is down two spots to #18 despite sales up 18% and the Ford F-Series (-4% to #19) is now threatened by the Ram Pickup (+16% to #20).

Dodge Vision Mexico 2014. Picture courtesy automotores-rev.comThe Dodge Vision (a rebadged Fiat Gran Siena) lands at #174 in Mexico.

Helped by the new generation, the Toyota Corolla is up 24% and 5 ranks on 2013 to #22, the Renault Duster gains another 15% to crack the Mexican Top 25, the Nissan X-Trail is up 94% to #28, the Toyota Yaris triples its sales year-on-year thanks to the new model at #36, the Honda City is up 60% to #39, the Jeep Cherokee jumps to #50 for this generation’s first full year in market, the Seat Toledo is up 45% to #61, the Audi A3 up 129% to #68 and the Toyota Highlander up 119% to #69.

Renault Logan Mexico 2014. Picture courtesy autocosmos.comRenault Logan

Looking at the all-new entrants in the Mexican sales charts in 2014, logically Hyundai dominates: the Grand i10 lands at #59, the ix35 ranks 67th and the Elantra 77th. These are the only all-new nameplates in the Top 100. Further down, we find the Renault Logan at #114, the VW Caddy at #150, Lincoln MKC at #156, Mitsubishi Mirage at #164, Peugeot 2008 at #167, Hyundai Sonata at #169, Acura TLX at #173, Dodge Vision at #174 and Porsche Macan at #185.

Previous post: Mexico November 2014: Nissan March on podium

Previous year: Mexico Full Year 2013: Chevrolet Aveo and VW Clasico on top

Two years ago: Mexico Full Year 2012: Chevrolet Aveo and Nissan Versa take control

Full Year 2014 Top 258 All-models and Top 39 All-brands vs. Full 2013 figures below.

Full december 2014 Top 10 models and Top 30 brands below.

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Categories: Mexico

Mexico November 2014: Nissan March on podium

December 9th, 2014 No comments

Nissan March Mexico November 2014First podium ranking for the Nissan March in Mexico.

* See the Top 30 best-selling brands and Top 20 models by clicking on the title *

Thanks to all-time high November sales at 111.645 registrations (+11% YOY), the Mexican new car market breaks the one million unit-barrier after just 11 months for the first time in history. Its previous best at this time of year was reached in 2006 at 999.344 units, 2014 betters this with 1.002.136 deliveries, a 6% increase on the same period in 2013. 2014 is now assured to be among the three best-ever years in the history of Mexican new car sales and could well be an outright record year. The two benchmark years are 2006 (1.139.718 registrations) and 2005 (1.131.768). December sales will have to hit 137,600 units or a 15% YOY surge for 2014 to be an all-time annual high. It seems just a tiny bit far-fetched, but not completely impossible, a more realistic forecast would be 2014 as the second best year in history in-between 2006 and 2005 around 1.135.000 deliveries.

Honda CR-V Mexico November 2014. Picture courtesy of motortrend.comThe Honda CR-V is back up to #8 in Mexico this month.

Nissan confirms it is master in command in Mexico – the only country in the world where it ranks #1, by increasing its sales 18% YOY to 28,365 units and 25.4% share. Chevrolet (+8%), Volkswagen (-1%), Ford (+12%) and Toyota (+7%) follow, while Mazda (+37%), Renault (+36%) and Mitsubishi (28%) deliver impressive gains. Hyundai is once again just units away from the Top 10 at #11 and 2,031 sales vs. 2,075 for Seat. Model-wise, the Chevrolet Aveo keeps the lead despite sales down 16% YOY, the Nissan Versa is up 26% to 5% share and the Nissan March is the hero of the month, up a huge 70% on November 2013 thanks to the new model to land on the Mexican podium for the first time in the nameplate’s history at #3 and 3,984 sales. Notice also the VW Vento up 52%, the Nissan Sentra up 22% and Honda CR-V up 27% thanks to its facelift.

Previous month: Mexico October 2014: Nissan March at highest in two years

One year ago: Mexico November 2013: Chevrolet Aveo at highest share in one year

Full November 2014 Top 30 brands and Top 20 models Ranking Tables below.

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Categories: Mexico

Mexico October 2014: Nissan March at highest in two years

November 7th, 2014 No comments

Nissan March Mexico October 2014Nissan March

* See the Top 10 best-selling cars and Top 30 brands by clicking on the title! *

Mexican new car sales have never been in better shape: up 14% year-on-year in October to 100,923 registrations, the 4th consecutive month of double digit year-on-year gains. This is the best ever October on record and first time sales for this month top the symbolic 100,000 units-mark. Year-to-dater, the market is up 6% to 890.941 units and should finish 2014 around 1.13-1.14 million sales, keeping in mind the all-time record year for Mexico is 2006 when 1.139.718 deliveries occurred. The market will have to push up 13% over the last two months of the year to beat this record – to be compared with a 15% gain over the past 3 months… Mexico is the only country in the world where Nissan is #1, and the Japanese carmaker further cements this status this month by largely out-performing the market with sales up 23% to 26.6% share.

Hyundai Elantra. Picture courtesy of motortrend.com6 months after the brand’s launch in Mexico, Hyundai is almost in the Top 10.

Other great performing brands include Toyota up 27%, Mazda up 45%, Hyundai beating its record again at 1,812 sales and 1.8% share (only 48 units off a Top 10 ranking), Suzuki up 36% and Infiniti up 95%. In the models ranking, the podium returns to its YTD order with the Chevrolet Aveo (-6%), Nissan Versa (+16%) and Tsuru (stable) in the lead, the VW Vento is back to its best-ever ranking at #4 and the Nissan March reaches its best position in Mexico since December 2012 at #5 thanks to sales doubling compared to October 2013 to 3,659 units and 3.6% share. Nissan places 6 models in the Top 9 with the Sentra (+31%) and Tiida (+20%) also performing very well.

Previous month: Mexico September 2014: Chevrolet Spark confirms podium spot

One year ago: Mexico October 2013: Chevrolet Aveo reclaims pole position

Full October 2014 Top 10 models and Top 30 brands Ranking Tables below.

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Categories: Mexico