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Mexico 1st Half 2015: Nissan surfs on record wave, Hyundai in Top 10

July 9th, 2015 No comments

Nissan X-Trail Mexico June 2015. Picture courtesy autocosmos.comThe all-new X-Trail helps push Nissan up 26% so far this year in Mexico.

* See the Top 25 best-selling brands and Top 15 models by clicking on the title *

It’s an extraordinary year for the Mexican new car market so far: up a stunning 22% or 109.000 units on 2014 over the First Half to an all-time record of 609.825 registrations. The previous H1 record dated from 2006 at 533.596 units, a full 14% below this year’s score… Uncontested leader Nissan has been regularly outpacing the market with sales up a gargantuan 26% year-on-year over the period to 160.579 and 26.3% share, nearly one percentage point above its level a year ago. General Motors is also strong at +23% to 116.251 units, above Volkswagen (+10%), FCA Fiat Chrysler Automobiles (+8%) and Ford Motor (+13%). Below, Infiniti (+33%), Honda (+34%), Porsche (+36%), Mini (+37%) and Mazda (+51%) outperform the market while Hyundai manages to rank inside the Top 10 for its 2nd full half-year thanks to a cool 11.004 units and 1.8% share, already above such established manufacturers as Renault, Audi, Suzuki and BMW. I give you the rankings for now, complete analysis will follow shortly.

VW Vento Mexico June 2015. Picture courtesy autocosmos.com.mxVW Vento Mexican sales are up 70% so far in 2015.

The Chevrolet Aveo keeps the lead of the models sales charts but under-performs at +19%, resulting in a slightly lower 5.8% market share, same story for the Nissan Versa at #2 (+22%). Reversely, the VW Vento – aka VW Polo Sedan – advances 70% to land on the podium in third position with 27.516 deliveries, marking the death of the VW Clasico, #5 last year and now well outside the Top 15. Even the Nissan Tsuru manages to gain ground year-on-year at #4 (+11%), but is now threatened by the Nissan March (+58%) and Chevrolet Spark (+36%). The Nissan X-Trail shoots up to #12 with 11.881 sales thanks to the new model and the Chevrolet Trax is also getting closer to a historical Top 10 ranking at #13 and +35%.

More complete data will be added shortly.

Previous post: Mexico June 2015: Sixth consecutive monthly all-time record

Q1 2015 update: Mexico 1st Quarter 2015: Mazda3 breaks into Top 10

FY 2014 update: Mexico Full Year 2014: Chevrolet Aveo leads, VW Vento shines, Hyundai lands

One year ago: Mexico June 2014: Nissan Versa threatens Chevrolet Aveo for top spot

Full H1 2015 Top 25 brands and Top 15 models vs. Full H1 2014 figures below.

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Categories: Mexico

Mexico June 2015: Sixth consecutive monthly all-time record

July 7th, 2015 No comments

Nissan March Mexico June 2015Mexican Nissan March sales are up an explosive 72% year-on-year in June.

* See the Top 27 All-manufacturers and Top 10 models by clicking on the title *

The Mexican new car market has gone to the next level in 2015, posting a 6th consecutive monthly record in June at 106.890 units, up an astounding 27% year-on-year and the first time Mexican June sales break the 100.000 sales-milestone, beating the previous 2006 June record of  87.083 units by an extravagant 23%. The result is a six-month tally at an all-time high 609.825 registrations, up 22% or more than 100.000 units on 2014. As is now the norm, market leader Nissan outpaces the market to cement its implacable domination at +29% to 28.235 sales and 26.4% share, while General Motors is up an even more impressive 43% to 20.1%. Volkswagen (+9%) loses share at #3, FCA (+27%) and Ford Motor (+29%) follow the market but Toyota (+21%) and Honda (+14%) undeperform. Hyundai posts another record month at 2.472 sales and 2.3% share, establishing itself inside the Top 10 at #9.

Nissan X-Trail Mexico June 2015. Picture courtesy nissannews.com.mxThe Nissan X-Trail is up to 8th place overall in Mexico this month.

The Chevrolet Aveo remains the best-selling vehicle in Mexico with sales up a splendid 53% year-on-year above the VW Nuevo Jetta (+59%) and Nissan March (+72%) while the Nissan Versa (+1%) is back above the VW Vento (+33%) at #2 year-to-date, the Nissan X-Trail leaps to a fantastic 8th place overall with 2.695 sales and 2.5% share and the Chevrolet Trax is flirting with the Top 10 thanks to sales doubling year-on-year.

Previous month: Mexico May 2015: Hyundai hits record share one year on

One year ago: Mexico June 2014: Nissan Versa threatens Chevrolet Aveo for top spot

Full June 2015 Top 27 All-manufacturers and Top 10 models below.

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Categories: Mexico

Mexico May 2015: Hyundai hits record share one year on

June 10th, 2015 No comments

Hyundai Elantra Mexico May 2015. Picture courtesy autocosmos.comHyundai Elantra 

* See the Top 27 All-manufacturers and Top 10 models by clicking on the title *

Mexican car buyers are snapping up more new vehicles than ever before this year: May marks the 5th consecutive record month with a best-ever 101.982 registrations, up a fantastic 16% on 2014 and the first time May sales are above the 100.000 mark. Year-to-date levels are up a massive 21% on 2014 to an all-time high 502.935 units after 5 months. Once again Nissan outpaces the market with sales up 21% on May 2014 to 26.545 deliveries and 26% share, while the next six manufacturers all gain ground but lose market share: General Motors (+10%), Volkswagen (+13%), FCA (+8%), Ford, Toyota (both at +13%) and Honda (+12%) follow Nissan. Mazda takes off at +44% in 8th place and Hyundai celebrates one year in market by breaking its ranking and share volume at #9 and 2% thanks to 2.049 sales.

VW Vento Mexico May 2015. Picture courtesy of autosactual.comVW Vento

Over in the models ranking, the Chevrolet Aveo logically keeps its throne thanks to 5.473 sales but the VW Vento is fast catching up: up 55% year-on-year and back up to 2nd place like last March but only 510 units below the Aveo – the smallest gap between the two nameplates so far to be compared with 1.356 in April and 920 in March. The Nissan Versa follows with the antediluvian Tsuru back above the Chevrolet Spark at #4.

Previous post: Mexico April 2015: Top 220 All-models and All-brands now available

Previous month: Mexico April 2015: Fourth consecutive record month

One year ago: Mexico May 2014: Chevrolet Spark up, Hyundai launches

Full May 2015 Top 27 manufacturers and Top 10 models below.

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Categories: Mexico

Mexico April 2015: Top 220 All-models and All-brands now available

May 30th, 2015 1 comment

Dodge Attitude Mexico April 2015The Dodge Attitude is only 115 units off a Top 20 ranking in Mexico this month.

* See the Top 220 All-models and Top 38 All-brands by clicking on the title *

For the 2nd second month in a row I can share with you detailed sales figures for Mexico, giving us a great insight into this booming market. The Mazda3 shines once again with sales up 133% for a stunning 9th place finish (it didn’t show up in our previous monthly update because AMDA separates sedan and hatchback variants), the Ram Pickup overtakes the Ford F-Series potentially for the first time ever in Mexico, thanks to sales up 82% to 1.503 vs. 1.360 (+23%), the Dodge Attitude stops 115 units shy off a Top 20 ranking at #21 vs. #33 in March, the Honda City is up 6 ranks to #23 and the Hyundai Grand i10 is stable at a strong #31. Further down, the Mitsubishi Mirage is up 44 spots to #47, the Hyundai Elantra (#50) and ix35 (#51) are frankly above their year-to-date levels (#58 and #68) and the Honda HR-V makes its very first appearance in the Mexican sales charts at #103 with 134 sales.

Previous post: Mexico April 2015: Fourth consecutive record month

Previous month: Mexico March 2015: Top 222 All-models and All-brands available

One year ago: Mexico April 2014: VW Jetta up to #4 in market down 8%

Full April 2015 Top 220 All-models and Top 38 All-brands below.

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Categories: Mexico

Mexico April 2015: Fourth consecutive record month

May 8th, 2015 No comments

Mazda3 Mexico April 2015. Picture courtesy motortrend.comMazda sales are up 61% year-on-year in Mexico in April.

* See the Top 27 best-selling brands and Top 10 models by clicking on the title *

The Mexican new car market is very consistent at very high year-on-year gains in 2015: up another 23% in April to 94.796 registrations, marking a fourth consecutive monthly record (previous April best was in 2005 at 86.426) and bringing the year-to-date total to 400.953 units, up 22% on 2014. Once again Nissan outperforms the market with sales up 26% to 24.566 and 25.9% market share, above General Motors at 19.6% (+24%), Volkswagen at 12.4% (+1%) and FCA Mexico at 7.9% (+15%). Notice Mercedes up 29%, Peugeot up 38%, Acura up 48%, Honda up 51% and Mazda up 62%, while Hyundai stops two units short off a Top 10 ranking at 1.726 sales and 1.8% share. Model-wise there is not much change in the ranking, with the Chevrolet Aveo still holding the top spot with 5.1% above the Nissan Versa (+26%), VW Vento (+63%) and Chevrolet Spark (+50%) while the Nissan March shoots up 67% year-on-year in 6th place.

Previous post: Mexico 1st Quarter 2015: Mazda3 breaks into Top 10

Previous month: Mexico March 2015: Top 222 All-models and All-brands available

One year ago: Mexico April 2014: VW Jetta up to #4 in market down 8%

Full April 2015 Top 27 brands and Top 10 models below.

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Categories: Mexico

Mexico 1st quarter 2015: Mazda3 breaks into Top 10

May 4th, 2015 No comments

Mazda3 Mexico March 2015. Picture courtesy motortrend.comMazda3

* See the Top 240 All-models and Top 38 All-brands by clicking on the title *

After the traditional monthly look at the Top 10 and a more detailed look at March sales earlier today, we now explore the First Quarter 2015 figures in Mexico to extract longer-term trends. The main learning from this complete ranking is the 10th place of the Mazda3 with sales up a fantastic 161% to 7.003 units at #10. This was not picked up in our monthly rankings as AMDA traditionally detail the monthly Top 5 best-sellers by segment and the Mazda3 is split between sedan and hatch variants by AMDA and therefore falls down the ranking. The reason behind this sudden surge is the recent relocation of the North American production to Mexico, giving Mexican car buyers an immediate price reduction on the model. Other nameplates to see their sales soar this year because of a Mexican production kick start include the Honda Fit up 345% to #27.

Dodge Vision Mexico March 2015. Picture courtesy Autocosmos.comDodge Vision

Notice also some very significant gains by the Nissan X-Trail thanks to the new model (+359%), the Ram Pickup (+53%) getting dangerously close to the Ford F-Series (+8%) at 3.631 units vs. 3.943 and the Toyota Yaris up 130% thanks to the new generation hatch. We detailed in the detailed March update the switching on of the Dodge Attitude (+1046%) and VW Golf (+7847%). Below the Hyundai Grand i10 leading the all-new nameplates at #33, we find the Renault Logan at #59: Renault-Nissan is relaunching the Logan in Mexico indeed: it tried 7 years ago with the first generation called Nissan Aprio here. Better luck with Renault branding? Notice also the Dodge Vision – a rebadged Fiat Gran Siena – at #88 and the Suzuki Ciaz, new for 2015 but already inside the Top 100 at #91.

Previous post: Mexico March 2015: Top 222 All-models and All-brands available

One year ago: Mexico March 2014: Chevrolet Spark up to 4th place

Full Q1 2015 Top 240 All-models and Top 38 All-brands vs. Full Q1 2014 figures below.

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Categories: Mexico

Mexico March 2015: Top 222 All-models and All-brands now available

May 4th, 2015 No comments

Dodge Attitude Mexico March 2015. Picture courtesy youtube.comThe Dodge Attitude is a rebadged Mitsubishi Attrage exclusive to Mexico.

* See the Top 222 All-models and Top 38 All-brands by clicking on the title *

This month we have the opportunity to have a much more detailed look at the Mexican market. March figures for now, a full First Quarter update with full references to 2014 figures. Different methodologies from ADMA mean the Nissan Pickup now ranks #8. Great gainers in March include the Nissan X-Trail up 6-fold on a year ago to #11, the Chevrolet Matiz up 151% to #12, the Mazda3 up 125% to #15, Ram Pickup up 54% to #21, Nissan Frontier up 38% to #25, Honda Fit (now produced locally) up 642% to #28, Honda City up 283% to #29 and the Mazda2 (now domestically assembled) up 176% to #43.

VW Golf Mexico March 2015. Picture courtesy motortrend.comVW Golf

Two nameplates deserve a specific paragraph on their own. Firstly the Dodge Attitude. Born as a rebadged Hyundai Accent that had to be ditched when Hyundai entered the Mexican market last year, the Dodge Attitude is now a rebadged Mitsubishi Attrage. And it suits it well, because sales of the nameplate literally take off over the past year: from 39 units in March 2014 to 869 this month and 1903 year-to-date. Secondly, the VW Golf, which used to be moribund nameplate in Mexico, is now making a name for itself now that Mexican car buyers are on the hunt for more sophisticated options in the market. Golf March sales go from a lonely four units in 2014 to 529 this month, earning the nameplate a spot in the Top 50 at #46.

Previous March post: Mexico March 2015: VW Vento up to 2nd place in market up 22%

One year ago: Mexico March 2014: Chevrolet Spark up to 4th place

Full March 2015 Top 222 All-models and Top 38 All-brands below.

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Categories: Mexico

Mexico March 2015: VW Vento up to 2nd place in market up 22%

April 13th, 2015 No comments

VW Vento Mexico March 2015. Picture courtesy of am.com.mxVW Vento

* See the Top 13 best-selling models and Top 27 brands by clicking on the title *

The Mexican market is hot like a jalapeño this year: March marks the third consecutive all-time best score, and like in January 2015 is the first year March sales cross the symbolic 100,000 unit-mark at 104,902 deliveries, up a stunning 22% year-on-year. First quarter sales add up to a record 306,157 units, also up 22% on 2014 – the previous best Q1 was hit in 2006 (282,177), and at this rhythm 2015 could close around 1.35 million units, smashing the previous record of 1.140 million reached back in 2006… Nissan outperforms the market once again at +30% to 28,575 sales and 27.2% share, above Chevrolet (+27%) and Volkswagen (+11%) with Toyota (+29%), Honda (+41%), Mazda (+57%), Mini (+84%) and Infiniti (+130%) the biggest gainers.

Nissan X-Trail Mexico March 2015. Picture courtesy nissannews.com.mxThe Nissan X-Trail breaks into the Mexican Top 10 in March.

In the models ranking, below the Chevrolet Aveo faithful to its pole position at 6,022 units, the VW Vento is up a fantastic 124% on March 2014 to breaks its Mexican ranking, volume and share records in 2nd place with 5,102 sales and 4.9% share, knocking down the Nissan Versa to #3 while the antediluvian Nissan Tsuru remains at #4. The Chevrolet Spark is up 41% at #5, the Nissan March up 53% to #6 and the Nissan Sentra up 26% to #8 whereas the Nissan X-Trail breaks into the Mexican Top 10 for the first time thanks to the new model and 2,379 deliveries for the month.

Previous month: Mexico February 2015: Market shoots up 22% to record level

One year ago: Mexico March 2014: Chevrolet Spark up to 4th place

Full March 2015 Top 13 models and Top 27 brands below.

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Categories: Mexico

Mexico February 2015: Market shoots up 22% to record level

March 11th, 2015 No comments

Chevrolet Matiz Mexico February 2015The Chevrolet Matiz is inside the Mexican Top 10 for the 2nd straight month.

* See the Top 13 best-selling models and Top 27 manufacturers by clicking on the title *

The Mexican new car market is evolving a record-breaking levels in 2015: up another 22% in February to a best-ever 97,558 registrations, bringing the year-to-date total to 201,255 units, also up 22% on 2014. Nissan stands its ground: up 23% to 25,286 registrations and 25.9% share above Chevrolet (+21%), Volkswagen (+10%) and FCA Mexico (+19%). Toyota (+26%), Honda (+50%) and Mazda (+63%) impress while Hyundai is getting back up close the Top 10 at #11 and 1.6% share. Model-wise, the Chevrolet Aveo dominates once again, ahead of the Nissan Versa (+31%) and VW Vento (+57%) while the Chevrolet Spark (+36%), Nissan March (+60%), Nissan Sentra (+33%) and Chevrolet Matiz (+206% year-to-date) flex their muscles.

Previous post: Mexico Full Year 2014: Now with Top 258 All-models and All-brands

Previous month: Mexico January 2015: Chevrolet Matiz in Top 10, market up 21%

One year ago: Mexico February 2014: VW Vento up to #4

Full February 2015 Top 13 models and Top 27 manufacturers below.

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Categories: Mexico

Mexico Full Year 2014: Now with Top 258 All-models and All-brands

March 2nd, 2015 No comments

Dodge Vision Mexico 2014. Picture courtesy automotores-rev.comThe Dodge Vision (a rebadged Fiat Gran Siena) lands at #174 in Mexico.

* See the Top 258 All-models and Top 39 All-brands rankings here *

I can now share with you All-models and All-brands rankings for Mexico for the Full Year 2014. Beyond the familiar Top 10 models there is a lot of movement in the ranking this year. In the Top 20, the Chevrolet Matiz is up 30% to #15, the Mazda3 up 17% to #17, the Chevrolet Trax is down two spots to #18 despite sales up 18% and the Ford F-Series (-4% to #19) is now threatened by the Ram Pickup (+16% to #20).

Ram 1500 Canada 2014. Picture courtesy of motortrend.comThe Ram Pickup is now inside the Mexican Top 20.

Helped by the new generation, the Toyota Corolla is up 24% and 5 ranks on 2013 to #22, the Renault Duster gains another 15% to crack the Mexican Top 25, the Nissan X-Trail is up 94% to #28, the Toyota Yaris triples its sales year-on-year thanks to the new model at #36, the Honda City is up 60% to #39, the Jeep Cherokee jumps to #50 for this generation’s first full year in market, the Seat Toledo is up 45% to #61, the Audi A3 up 129% to #68 and the Toyota Highlander up 119% to #69.

Renault Logan Mexico 2014. Picture courtesy autocosmos.comRenault Logan

Looking at the all-new entrants in the Mexican sales charts in 2014, logically Hyundai dominates: the Grand i10 lands at #59, the ix35 ranks 67th and the Elantra 77th. These are the only all-new nameplates in the Top 100. Further down, we find the Renault Logan at #114, the VW Caddy at #150, Lincoln MKC at #156, Mitsubishi Mirage at #164, Peugeot 2008 at #167, Hyundai Sonata at #169, Acura TLX at #173, Dodge Vision at #174 and Porsche Macan at #185.

See the Top 258 All-models and Top 39 All-brands rankings here *

Categories: Mexico