Mexico July 2016: Kia steps up local presence in market up 18%

Dodge Neon Mexico July 2016. Picture courtesy autocosmos.comThe Dodge Neon lands in Mexico in July. 

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Nothing can stop the galloping Mexican new car market, up another 18% year-on-year in July to 131.772 registrations, lifting its incredible streaks to 27 consecutive months of year-on-year gains, 19 consecutive monthly records and 12 consecutive months above 100.000 units. The year-to-date tally now stands at a record-breaking 853.670 deliveries, up 18% on the same period last year which was already an all-time record. As it has been the case for the past few months, market leader Nissan is struggling to keep pace with the market but still sign a very vigorous 16% gain to 33.201 sales and 25.2% share, distancing Chevrolet at 18.4% (+19%), Volkswagen at 13.3% (+19%) and Ford at 6.3% (+15%). Hyundai (+20%), Renault (+24%), Suzuki (+27%), Toyota (+39%) and Mercedes (+50%) are the most dynamic carmakers inside the Top 20.

Kia Forte Mexico July 2016. Picture courtesy autocosmos.comKia sells 1.010 Mexico-made Forte this month.

But the hero of the month is once again newcomer Kia celebrating one year of presence in Mexico with a 7th consecutive record month, up 6% on June to 5.510 units and overtaking Mazda to access a highest ever 7th place overall. For the first time, Kia also sells over 1.000 locally produced units (1.010 Forte) coming from its shining new Nuevo Leon factory. After relinquishing its crown to the Chevrolet Spark in June, the Nissan Versa resumes its domination of the Mexican models ranking thanks to sales up a whopping 51% year-on-year to 8.019 vs. 7.116 (+188%) for the Spark, knocked down to 2nd place. The Chevrolet Aveo remains in third place despite deliveries down 12%, ahead of the VW Vento (+13%), Nissan Pickup (+33%) and Chevrolet Sonic (+36%). Notice also the Nissan Sentra up 37%, the Kia Sportage up 80%, Toyota Yaris up 124% and Honda Fit up 140%.

Hyundai Creta Mexico July 2016. Picture courtesy autocosmos.comFirst month of sales for the Hyundai Creta in Mexico.

The Ford Figo is the most popular recent launch (<12 months) at #14 with 2.088 sales, distancing the Kia Rio at #20, Chevrolet Equinox at #30, Hyundai Tucson at #44, Kia Soul at #48, Mazda CX-3 at #50 and VW Up at #52. Finally, we welcome three new nameplates in July in the Mexican sales charts. The Hyundai Creta (#76) isn’t an unknown nameplate if you are a regular BSCB reader: also known as ix25 in China, it has taken emerging markets by storm including India and Mexico should prove a fertile ground for the diminutive SUV. The Dodge Neon (#78), although not a new nameplate per se, is in fact a rebadged Fiat Tipo/Egea and fits the Mexican tastes for low-cost sedans. The Volvo S/V90 appears at #222 with a lonely two sales for now.

Previous post: Mexico First Half 2016: Kia stuns in fast and furious market

Previous month: Mexico June 2016: Chevrolet Spark takes lead in market up 23%

One year ago (1): Mexico July 2015: Kia launches in record market up 16%

One year ago (2): Mexico July 2015: Now with Top 225 models (BSCB exclusive)

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Mexico First Half 2016: Kia stuns in fast and furious market

Kia Sportage Mexico June 2016. Picture courtesy autocosmos.com.mxKia has landed in Mexico, and boy it made a splash. 

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The Mexican new light vehicle market is going from strength to strength in 2016, celebrating 18 consecutive record months in June and a total 721.898 sales after 6 months, up 18% on the same period in 2015 and, obvioulsy, a new record. The Big Three all evolve around the market with Nissan up 13% to 25.1% share, Chevrolet up 16% to 17.8% and Volkswagen up 18% to 13.6%. Toyota soars 30%, Honda is up 26%, Hyundai up 52%, Renault up 33% and Ram up 26% but the real star of the year is Kia. The Korean manufacturer, launched in Mexico in July 2015, has done an even more impressive job at imposing itself in the market as its sister brand Hyundai which launched in May 2014. Kia ranks 8th halfway through 2016 with 3.3% share and 7th in June at 3.9%, just below Honda and above such established marques as Mazda, Dodge, Renault and Mitsubishi. An outstanding achievement indeed.

Chevrolet Sonic Mexico June 2016. Picture courtesy autocosmos.com.mxChevrolet Sonic sales have doubled year-on-year. 

#3 a year ago and #2 over the Full Year 2015, the Nissan Versa takes control of the Mexican models ranking over the first half of 2016 thanks to deliveries up 44% to 39.650, but just as it establishes itself as the new king, the Chevrolet Spark, bolstered by a new generation, challenges the newfound lead and ranks #1 in June. For now it ranks #2 with sales up 49% to 32.866. The Chevrolet Aveo is knocked out of its pole position and falls to #3, ahead of the Nissan Pickup (+9%), VW Vento (+4%) and VW Jetta (+38%). The Chevrolet Sonic doubles its sales year-on-year to make a thunderous arrival in the Top 10 at #9, the VW Gol is up 54% and 6 spots to #11 while the Kia Sportage (#18) and Ford Figo (#19) are the best-selling newcomers.

Previous post: Mexico June 2016: Chevrolet Spark takes lead in market up 23%

One year ago: Mexico First Half 2015: Nissan surfs on record wave, Hyundai in Top 10

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Mexico June 2016: Chevrolet Spark takes lead in market up 23%

Chevrolet Spark Mexico June 2016. Picture courtesy autocosmos.comChevrolet Spark

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If you thought the Mexican new light vehicle market had exhausted its growth potential after 17 consecutive record months, think again: June is up another outstanding 23% year-on-year, meaning a 18th record month and 14th consecutive month above 100.000 units. At this rate, we are looking at a 2016 full year tally above 1.6 million sales, a 20% surge on the record 2015 figure of 1.351.764. Nissan falls just short of matching the market with a 19% gain to 33.484 and 24.9% share, ahead of Chevrolet at 20.9% (+36%) and Volkswagen at 12.8% (+25%). Toyota (+34%), Honda (+28%), Renault (+48%) and BMW (+45%) do even better than the market while Kia beats its monthly volume record once again at 5.216, and sells its very first locally-produced units: 652 Forte manufactured in the shiny-new Nuevo Leon factory.

Kia Forte Mexico June 2016. Picture courtesy autocosmos.comKia Forte made in Mexico

Boosted by its new generation, the Chevrolet Spark becomes the best-selling nameplate in Mexico for the very first time with deliveries up 221% on the previous model a year ago to 8.721. This ends a streak of five consecutive months of Nissan Versa reign, it is now knocked down to #2 despite sales up a fantastic 67% year-on-year to 7.241. The Chevrolet Aveo, leader in 2015, is up just 1% at #3. The Nissan Pickup (+34%), Chevrolet Sonic (+52%), Nissan Sentra (+41%) and VW Gol (+74%) also shine near the top. Further down, the Ford Figo ((#14) and Kia Sportage (#17) remains the two most popular recent launches, ahead of the Kia Rio (#25), Chevrolet Equinox (#28) and Kia Forte (#34) now the first Korean-Mexican vehicle on sale here.

Previous month: Mexico May 2016: Chevrolet teases Nissan in 17th straight record month

One year ago (Top 10): Mexico June 2015: Sixth consecutive monthly all-time record

One year ago (full data): Mexico June 2015: Now with Top 225 models (BSCB exclusive)

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Mexico May 2016: Chevrolet teases Nissan in 17th straight record month

Chevrolet Spark Mexico June 2016. Picture courtesy americanbrands.comChevrolet sales are up 25% in May vs. +9% for market leader Nissan. 

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With a little delay this month we can now publish BSCB Exclusive all-market data for Mexico, a market that shows no sign of tiring: May is the 17th straight month of record sales with volumes up a stunning 19% year-on-year to 121.594. This also marks 13 consecutive months above 100.000 monthly deliveries, boosting the year-to-date tally up 17% to a record-breaking 587.355 units after just five months. At this pace, the Mexican market is looking at a 2016 annual result between 1.58 and 1.6 million sales which would be an astounding 18% improvement on record 1.351.764 established in 2015.

Ford Figo Mexico May 2016. Picture courtesy autocosmos.comThe Ford Figo is up to #14 overall in Mexico in May. 

Once again, market leader Nissan is starting to pant a little, failing to keep pace with the industry with deliveries up just 8% to 28.644 and 23.6% share: a 2.4 point-drop on the 26% it commended in June 2015. On the other hand, Chevrolet gains a splendid 25% to 23.360 and 19.2% vs. 17.1% so far in 2016. Volkswagen rounds up the podium, growing slightly slower than the market at +16% to 16.778 and 13.8% share. Below, Toyota continues to outpace its competitors with an impressive 32% gain to 7.927 sales and 6.5%, distancing Ford (+8%) while Honda, although outperforming the market at +28% to 6.222, is now under threat from Kia once again breaking its monthly record to lift it to 4.610 sales and 3.8% share. Cadillac (-45%), Chrysler (-52%), Land Rover (-55%) and Smart (-56%) skid, but Mercedes (+29%), Buick (+35%), Suzuki (+37%), Porsche (+40%), Hyundai (+52%), Jaguar (+110%) and most strikingly Renault (+130%) impress.

Chevrolet Silverado Mexico May 2016The Chevrolet Silverado is the best-selling pickup truck in Mexico in May.

Model-wise, the Nissan Versa posts a 6th consecutive month in the driving seat thanks to sales up a gargantuan 47% year-on-year to 6.028 and 5% share. It is however under pressure this month from the Chevrolet Spark, also up 47% on May 2015 to 5.866 units and 4.8% of the market thanks to the new generation of the model now widely spread across the country. The Chevrolet Aveo (-3%) remains third, the Nissan Pickup (+5%) is up one spot on April to #4 but the VW Vento falls 6% to #5. The Chevrolet Sonic continues its ascent at +80% to #7, the VW Gol shines at +38%, as do the Ford Figo up 10 spots on April to #14, the Chevrolet Silverado up 131% to #17, Toyota Yaris up 116% to #20 and Renault Duster up 159% to #29.

Previous month: Mexico April 2016: Kia impresses in 16th consecutive record month

One year ago: Mexico May 2015: Hyundai hits record share one year on

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Mexico April 2016: Kia impresses in 16th consecutive record month

Kia Sportage Mexico April 2016. Picture courtesy autocosmos.com.mxThe new Kia Sportage has landed in Mexico and, simultaneously, in the Top 20. 

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With a little delay this month we can share with you BSCB Exclusive all-market data for Mexico. It has now become a bit of a routine: the Mexican new car market celebrates its 16th consecutive month of record sales with volumes up a staggering 25% year-on-year to 118.414, marking 12 consecutive months above 100.000 monthly units and propelling the year-to-date tally up 16% to 465.761 units. If the market continues to grow so vigorously until the end of the year – and there is no reason why it shouldn’t – we can start looking at 1.6 million annual units, compared to a record 1.351.764 in 2015… Nissan is struggling to follow the market’s insane pace at +17% but remains by far the most popular brand in the country with 24.3% share, distancing Chevrolet at 18.6% (+24%) and Volkswagen at 13.8% (+38%). Toyota gains a mammoth 42% to retain its 4th spot ahead of Ford (+9%) and Honda (+25%).

Renault Duster Mexico April 2016. Picture courtesy autocosmos.com.mxRenault Duster sales are up 64% year-on-year in April in Mexico.

After launching from scratch in July 2015, Korean carmaker Kia confirms it is the success story of the year, further improving its all-time best to 4.033 sales and 3.4% share and accessing the 7th overall spot for the first time, outselling Mazda (3.629) and its sister company Hyundai (3.053) despite sales up 77% to 2.6% share. At the time of publication, Kia had reached a deal with the government of the state of Nuevo Leon to lower the tax breaks it had benefited for its new local factory. Premium brands deliver the best results this month in Mexico, indicating a clear gearing up of customer’s tastes towards more expensive cars: Audi (+30%), BMW (+30%), Infiniti (+30%), Porsche (+37%), Mercedes (+43%), Buick (+44%) and Lincoln (+59%) all deliver fantastic year-on-year gains. Renault is the exception: at +37% it is the third fastest-growing mass brand after Toyota (+42%) and VW (+38%) thanks to its low-cost lineup: the Duster is up 64%, the Logan up 44% and the Sandero up 81%.

Nissan Versa Mexico April 2016. Picture courtesy carros.ig.com.brThe Nissan Versa remains the best-selling nameplate in Mexico.

In the models ranking, the Nissan Versa is once again at the helm thanks to volumes up 42% to 6.063. Leader in 2015, the Chevrolet Aveo is back up 4 spots on last month to #3 with April sales at exactly the same amount (5.359) as in April 2015 even though it lost 21% in January, 31% in February and 32% in March. BSCB is questioning the validity of this month’s Aveo figure and has investigated the matter but Nissan stands by this figure. Volkswagen’s keenly priced sedans are the cornerstone of the brand’s growth this month with the Vento up 36% to #2 and the Jetta up 42% to #6.

VW Vento Mexico April 2016. Picture courtesy automovilonline.com.mxVW Vento sales are up 36% to 2nd place overall. 

The Chevy Sonic more than doubles its sales to hit #7, and with the Pickup, Tsuru, March, Sentra, X-Trail and Frontier, we have a staggering seven Nissans in the Top 13. Being an extremely dynamic market, the Mexican models ranking has a wealth of new nameplates (i.e. launched in the past 12 months). The Chevy Equinox leads them at #17, ahead of the Chevy S10 (#19), Kia Sportage (#20), Honda HR-V (#23) and Ford Figo (#24). In the April Top 100, we also find the Kia Rio, Hyundai Tucson, Kia Forte, Sorento, VW Up, Mazda CX-3 and Kia Optima while the Kia Soul makes its very first appearance in Mexico at #102.

Previous month: Mexico March 2016: Nissan Versa tops 15th consecutive record month

One year ago (Top 10 data): Mexico April 2015: Fourth consecutive record month

One year ago (complete data): Mexico April 2015: Top 220 All-models and All-brands now available

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Mexico March 2016: Nissan Versa tops 15th consecutive record month

Nissan Versa Mexico January 2016The Nissan Versa confirms it is now Mexico’s most popular nameplate.

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The Mexican new car market posts an incredible 15th consecutive record month in March with sales up a cool 11% year-on-year to 116.870 units, an all-time high for the month. Year-to-date volumes are up 13% to a record 347.347 units after three months. At this rate, Mexico will cross the symbolic 1.5 million annual registrations for the very first time by the end of 2016, an additional 150.000 units on 2015, the current record at 1.35m sales. Although slightly underperforming at +8% in March and +11% in 2016, Nissan remains by far the most popular brand in the country with 26.5% share this month, distancing Chevrolet at 17.1% (+4%) and Volkswagen at 13.9% (+13%). Toyota (+22%) overtakes Ford (-8%) for the overall 4th spot with Honda (+14%) and Mazda (-8%) in tow.

Nissan Pickup Mexico November 2015. Picture courtesy autocosmos.com.mxThe Nissan Pickup ranks #2 in March. Picture autocosmos.com.mx

Kia confirms it is more successful than sister brand Hyundai, lifting its personal best further to 3.381 sales and 2.9% share only eight months after it launched in the country. Coincidentally, Hyundai also beats its monthly volume record in March at 2.747 and 2.4%, up 60% year-on-year. Notice also Renault (+36%), Ram (+56%), Mercedes (+24%), GMC (+28%), Buick (+46%) and Volvo (+32%) all frankly outperforming the market.

Chevrolet S10 Mexico March 2016Four years after Brazil, the Chevrolet S-10 has launched in Mexico to great success. 

Model-wise, the Nissan Versa cements its newfound leadership of the Mexican market thanks to sales up a splendid 53% to 7.194 units, distancing another Nissan, the Pickup – the commercial variant of the Frontier – despite sales down 5% to 5.145. The Chevrolet Spark (+21%) steps onto the podium for the very first time in Mexico, progressively replacing the Aveo (-32% to #7) as the brand’s best-seller here. The VW Vento (-6%) and Jetta (+53%) roundup the Top 5 with the Chevrolet Sonic (+65%) posting a second consecutive month inside the Top 10.

Toyota Hilux Mexico March 2016. Picture courtesy autocosmos.com.mxToyota Hilux sales are up 50% in Mexico thanks to the new model. 

Among recent launches, the Chevrolet S-10 (the world Colorado) imported from Brazil albeit with a 4 year-delay shoots up to #14 with 1.700 sales, becoming an instant blockbuster and the 2nd best-selling pickup in Mexico, just above the Nissan Frontier (+60%), Chevrolet Silverado (+28%) and Toyota Hilux, boosted up 50% by the new generation. The Honda HR-V (#19) is now the brand’s best-seller, the Chevrolet Equinox is up to #24, Kia Rio up to #33 and the Hyundai Tucson up to #35.

Previous month: Mexico February 2016: Nissan Versa sails off in market up 13.5%

One year ago (1): Mexico March 2015: Top 222 All-models and All-brands available

One year ago (2): Mexico March 2015: VW Vento up to 2nd place in market up 22%

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Mexico February 2016: Nissan Versa sails off in market up 13.5%

Nissan Versa Mexico February 2016The Nissan Versa is the new Mexican market leader. 

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Nothing can stop the Mexican car market, up another 13.5% year-on-year in February to a record 110.077 registrations and lifting the year-to-date total up 14.5% to an all-time high 230.477 units after two months. Once again leader Nissan follows the market closely at +13% to 28.530 sales and 25.8% share, widening the gap over its direct follower to more than 10 percentage points: Chevrolet is up just 2% to 17.199 units and 15.5% while Volkswagen is up 14% to 15.938 and 14.4%. Below, Ford (+10%), Toyota (+22%) and Honda (+17%) are within 1.000 sales of each other. Once again the big story is the outstanding performance of newcomer Kia, improving its record volume and share further to 3.146 and 2.8% and beating sister brand Hyundai (2.307 and 2.1%, up 52%) for the second consecutive month. Ram (+35%), Mercedes (+30%), Peugeot (+50%), Infiniti (+31%) and Cadillac (+30%) also shine.

Chevrolet Sonic Mexico February 2016. Picture courtesy autocosmos.com.mxThe Chevrolet Sonic breaks into the Mexican Top 10 just as the Aveo crumbles.

In the models ranking, we are witnessing a once in a five year occurrence with a new leader making its mark: the Nissan Versa, up another 31% to 6.437 sales and 5.4% share, frankly distancing the VW Vento (4.2%) and Nissan Pickup (4%). Leader for four consecutive years until 2015, the Chevrolet Aveo crumbles down 31% to 8th overall and has already lost virtually all chance to remain in the pole position for 2016. Were the Versa to confirm this newfound leadership all through the end of 2016, it would be the first Nissan nameplate to top Mexican sales since the Tsuru in 2010. Partly responsible for this shakeup is the drop of the Matiz from the Chevrolet Mexico lineup which has had a domino effect on sales of its entire lineup: the Spark (+23%) benefits and ranks 4th overall while the more recent Sonic is being strongly marketed by the brand and cracks the Top 10 in February (+188%), however the Aveo has suffered.

Nissan X-Trail Mexico February 2016. Picture courtesy autocosmos.comMexican Nissan X-Trail sales are up 71% in February. 

Other notable performers this month in Mexico include the VW Jetta up 72% now that the older generation “Clasico” has been discontinued, the VW Gol up 66% to #11, Nissan X-Trail up 71% to #12, the Chevrolet Silverado up 40% to #17 and leading U.S. pickups, the Toyota Yaris up 54%, Hyundai Grand i10 up 73% and Ford Ranger up 50%. Among recent launches, the Honda HR-V (#19), Kia Sportage (#22), Dodge Attitude (#23) and Ford Figo (#31) lead the way while the VW Up breaks into the Top 50 for its 2nd month on sale.

Previous month: Mexico January 2016: Nissan Versa #1, Kia > Hyundai in market up 15%

One year ago: Mexico February 2015: Market shoots up 22% to record level

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Mexico January 2016: Nissan Versa #1, Kia > Hyundai in market up 15%

Nissan Versa Mexico January 2016The Nissan Versa is the best-selling nameplate in Mexico in January. 

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With a little delay we now go into the full detail of Mexican new car sales for January. Building on a year of records in 2015 (12 months out of 12), the Mexican new car market stretches its run even further with an outstanding 15% surge in January to an all-time high 119.703 registrations. Nissan flies just under the radar at +12% but maintains a mammoth 25.5% market share thanks to 30.568 sales above Chevrolet (17.962) and Volkswagen (15.664) both losing share. Honda leaps by a spectacular 41% to 4th place overall (6th in 2015) bypassing Toyota, itself equally impressive at +27%, with Mazda (+44%) at #7 and Dodge (+39%) at #9.

Kia Sportage Mexico 2015. Picture courtesy motortrend.comThe Sportage (old gen) pushes Kia up to #8 overall in Mexico this month.

The big story in the Top 10 brands this month is the arrival of Kia in 8th position, the first time the Korean manufacturer manages a Top 10 ranking in Mexico, only 6 months after the brand’s launch in the country. Kia manages 3.110 sales and 2.6% share, outselling its parent brand Hyundai for the very first time (#10 with 2.462 and 2.1%, up 62%). Kia’s January performance smashes Hyundai’s Mexican bests of 2.676 sales (December 2015) and 2.3% share (June to September 2015), auguring for a stellar performance by the brand in the near future. Notice also Ram (+55%), Peugeot (+41%), Lincoln (+32%) and Subaru (+29%) posting strong results whereas Jeep (-33%) and Chrysler (-48%) skid off track.

Nissan Tsuru Mexico January 2016The 15 year-old Nissan Tsuru shines in 4th place overall this month. 

In the models ranking, thanks to sales up 27% year-on-year the Nissan Versa takes the lead for the third time ever after August and September 2015 with 6.687 deliveries and 5.3% share, an impressive 1.5 point of share above the traditional leader the Chevrolet Aveo, slipping down 21% to just 4.967 units and 4.1%. The Nissan Pickup lurks just below at 4.867 sales while the antediluvian Nissan Tsuru is in stellar shape at +14% and 4.841 units sold in 4th place overall (vs. #7 in 2015). The VW Vento (-9%) and Jetta (+76%) follow with the VW Gol (+85%) making an appearance inside the Mexican Top 10 at #9. The Chevrolet Sonic (+349%) misses out on a Top 10 ranking for just 52 sales.

VW Up Mexico January 2016. Picture courtesy caranddriverbrasil.uol.com.brThe VW Up has landed in Mexico. 

Further down, the Kia Sportage is up a flamboyant 21 spots on December to break into the Top 20 for the very first time at #17 with 1.724 sales, explaining in large part the outstanding performance of Kia this month (see above). The Honda HR-V is up two ranks to reach a best-ever #18 (also hit last September), the all-new Ford Figo ranks 25th, the Dodge Attitude is #26, the Ram 700 (aka Fiat Strada) is up 138% to #33 and the Hyundai Tucson is up 10 spots to #37. Finally, we welcome the VW Up (#51) and Kia Optima (#185) in the Mexican sales charts this month.

Previous post: Mexico Full Year 2015: 12 months of records lead market up 19%

One year ago: Mexico January 2015: Chevrolet Matiz in Top 10, market up 21%

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Mexico Full Year 2015: 12 months of records lead market up 19%

Kia Sportage Mexico 2015. Picture courtesy motortrend.comAfter Hyundai in 2014, Kia launched in Mexico this year.

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Check out over 10 years worth of Mexican Archived data here *

It’s a 12 out of 12 perfect score for the Mexican new car market in 2015: incredibly, each and every month of the year set a new all-time record for that month, culminating in December with 160.675 units, up 21% year-on-year and simply the biggest sales month in the history of automobile in the country. The annual market is up by a fantastic 19% or 216.000 units to 1.351.764 registrations, smashing the previous record of  1.139.718 established in 2006. Mexico remains the only country in the world to crown Nissan, evolving like the market at +19% to 347.124 deliveries and 25.7% share, followed like in 2014 by Chevrolet (+18%), Volkswagen (+12%), Ford (+11%), Toyota (+22%), Honda (+22%) and Mazda (+40%).

Renault Logan Mexico 2015. Picture courtesy autocosmos.com.mxRenault Logan sales are up 4-fold in Mexico in 2015.

Hyundai is up 118% to finish its first full year in market at a splendid 9th position with 26.151 units. Notice also Ram and Mitsubishi both up 38% to cement their place in the Top 15, Porsche up 24%, Cadillac up 32% and Alfa Romeo up 209%. After Hyundai in 2014, it’s the turn of sister company Kia to launch in Mexico in July this year, totalling 11.021 units in 7 months and arriving directly at #18 above Mercedes, Fiat and Peugeot, with only three nameplates in its lineup (Forte, Sorento and Sportage). This is an ever better start than Hyundai that sold 12.064 units in 8 months in 2014, with both manufacturers above 2.000 monthly units by the end of their initial year in market. The Sportage sold more units than any Hyundai in December (1.156 vs. 990 for the Grand i10) and broke straight away into the 2015 Top 50 at #49.

Dodge Attitude Mexico April 2015The Dodge Attitude flirted with the overall Top 20 all through the year.

The Chevrolet Aveo is the most popular nameplate in Mexico for the 4th consecutive years, seeing its market share erode slightly to 5.7% with sales up 17% to 76.695. It is followed like in 2014 by the Nissan Versa (+20%) and Pickup (+14%), the commercial variant of the NP300, with the passenger variant, the Frontier, up 37% to #30. Total NP300 sales (70.471) would pus the nameplate to #2 overall. The VW Vento (+38%) and Jetta (+36%) both lodge spectacular gains along with the Nissan March (+36%), all three of them overtaking the ageing Nissan Tsuru (+8%). The Chevrolet Sonic is up 38% to break into the Top 10 at #10, the Mazda3 is up 49% to #11, the Nissan X-Trail is up 120% to #13 thanks to the new model and the Toyota Yaris up 98% to #19.

Ram 700 Mexico 2015. Picture courtesy autonoticias.com.mxFirst full year of sales for the Ram 700 in Mexico.

Further down, the Dodge Attitude – a rebadged Mitsubishi Attrage – ends its first full year in market at a very satisfying 24th place (13.778 sales), the Honda HR-V easily snaps the title of best-selling all-new entrant at #27 with 12.567 units, the VW Polo is up 78% to #38, the Ram 700 – a rebadged Brazilian Fiat Strada – leaps to #40 with 8.159 sales, the Renault Logan is up 4-fold to #56 and the Mitsubishi Mirage is up to #59.

Mazda CX-3 Mexico 2015. Picture courtesy autocosmos.comInstant blockbuster? The Mazda CX-3 should break into the Top 20 in 2016. 

The end of the year has seen the emergence of very promising new launches. The Ford Figo ends the year at #76 but was #21 in December (1.867 deliveries), the Mazda CX-3 leaps to #31 for its first full month of sales in December (1.558 sales), the Chevrolet Equinox lands at #83 over the Full Year but was up to #29 in December (1.575), the Chevrolet S10 up to #37 (1.196) and the new Hyundai Tucson up to #47 (782).

Previous month: Mexico November 2015: Chevrolet Aveo leads, Ford Figo up

Previous year: Mexico Full Year 2014: Chevy Aveo leads, VW Vento shines, Hyundai lands

Two years ago: Mexico Full Year 2013: Chevrolet Aveo and VW Clasico on top

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Mexico November 2015: Chevy Aveo leads, Ford Figo up

Ford Figo Mexico November 2015. Picture courtesy panoramaautomotriz.com.mxFord Figo. Picture panoramaautomoriz.com.mx 

* See the Top 40 All-brands and Top 254 models by clicking on the title *

Incredible but true: the Mexican new car market is headed for a never-seen before 12 straight months of monthly records: this month is the best November score ever recorded in the country at 126.223 sales, up 13% year-on-year and the 11th consecutive time this happens in 2015… The year-to-date total is now up 19% after 11 months to 1.191.089 units. For once Nissan underperforms with sales up just 5% on a year ago to 24.8% share vs. 25.9% so far in 2015. Just below are Chevrolet (+15%) and Volkswagen (+13%) – unaffected by dieselgate here, while Toyota (+26%) and Honda (+19%) both outpace Ford, struggling with volumes down 1% year-on-year. Dodge shoots up 125% at #8 while newcomer Kia (2.247 sales) is fast approaching sister-brand Hyundai (2.549). Audi (+21%), GMC (+24%), BMW (+29%), Mitsubishi (+35%), Cadillac (+66%) and Isuzu (+126%) all post strong scores.

Nissan Pickup Mexico November 2015. Picture courtesy autocosmos.com.mxNissan Pickup. Picture autocosmos.com.mx

The Chevrolet Aveo remains the best-seller in the country, even outpacing the market with sales up a fantastic 38% year-on-year to 8.335 and 6.6% share, distancing the Nissan Versa (+20%) and VW Jetta (+81%). After exposing the dilemma of Nissan Pickup figures last month, we at BSCB have chosen: they will be reported as Nissan publishes them, split between “Pickup” – the commercial variant of the truck – and “Frontier” – the private use variant. They are in fact the same model (named NP300 here), however their use is vastly different and will be reported as such. There will be a note each month indicating whether the NP300 would rank if both variants were added up. In this context, the Nissan Pickup ranks 4th this month (the Frontier is #26) and #3 year-to-date (Frontier: #28).

Dodge Attitude Mexico November 2015. Picture courtesy youtube.comDodge Attitude. Picture youtube.com

Further down the ranking, the Toyota Yaris excels at +228% year-on-year to #14, as does the Dodge Attitude up to a best-ever #17 for this generation of the nameplate thanks to 1.783 sales. The Honda HR-V reenters the Top 20 at #19, but the most spectacular improvement is delivered by the Ford Figo: launched just last month, it gains 39 spots on its October ranking to knock on the Top 20’s door at #22. The Kia Sportage breaks into the Top 30 and accounts for more than 50% of the carmaker’s sales in Mexico this month, just as the Kia Sorento breaks into the Top 50… The Chevrolet S10 gains 30 ranks on its initial month to #61 and we welcome two new nameplates in Mexico in November: the Mazda CX-3 at #181 and the Fiat 500X at #207.

Previous month: Mexico July 2015: Chevrolet Aveo back to #1, or is it?

One year ago: Mexico November 2014: Nissan March on podium

Full November 2015 Top 40 All-brands and Top 254 models below.

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