* See the Top 10 best-selling models and Top 30 manufacturers by clicking on the title *
New car sales in Mexico continue to freewheel its way through 2015. July sales are the best in history for this month, as it has been the case for each and every month so far this year! At 111.714 units, the market breaks the 100.000 mark for July for the first time in history, up 16% on July 2014 which was the previous record. Year-to-date deliveries are booming 21% to a record 721.539 units. Nissan has gotten into the habit of out-performing a euphoric market each month and July falls within this category: the Japanese manufacturer is up 22% to 28.557 sales and 25.6% share above General Motors (+2%), Volkswagen (+13%) and FCA Mexico (+24%). Notice also Mazda (+24%), Hyundai (+95%), Peugeot (+28%), Mini (+40%), Isuzu (+100%) and Volvo (+88%) delivering ecstatic results.
But the big news in Mexico in July is the official launch of the Kia brand. Just over a year after introducing the Hyundai brand in the Mexican market in May 2014, the success of the operation is undeniable: Hyundai now featuring among the 10 most popular car brands in the country. The Korean manufacturer has therefore decided to introduce its sister brand in the country, Kia, from July 1 through 21 dealerships in 10 major cities across Mexico, increasing this figure to 47 dealerships by January 2016 and 65 by January 2017. Three models compose the initial Kia Mexican lineup: the Forte, Sportage and Sorento, with the Optima joining the crew in November. Initial results are very good: Kia lands directly at #12 this month thanks to 1.499 sales and 1.3%. For comparison, Hyundai sold 708 units for a 0.8% share and 15th place for its first month in market back in May 2014.
Over in the models ranking, the Chevrolet Aveo keeps the lead despite sales down 10% to 6.389 units, followed like in the year-to-date order by the Nissan Versa (+1%) with the VW Vento rounding up the podium thanks to sales up a fantastic 44% to 4.544. The VW Nuevo Jetta is down two spots on June but up 57% to 4th place, the Nissan March is up 40% to #6 but the Chevrolet Spark is down 44% to #9. Notice also the Nissan X-Trail holding its place inside the Mexican Top 10 at #10 and 2.445 sales, the Chevrolet Trax not far off at 2.054 deliveries and the Nissan Frontier, Pickup Doble Cabina (+44%) and Ford Ranger (+119%) all taking off.
Previous month (Top 225): Mexico June 2015: Now with Top 225 models (BSCB exclusive)
Previous month (Top 10): Mexico June 2015: Sixth consecutive monthly all-time record
One year ago: Mexico July 2014: Chevrolet Spark on podium
Full July 2015 Top 10 models and Top 30 manufacturers below.