Martinique (France) Full Year 2016: Peugeot and 208 reclaim #1 spots

The Peugeot 208 is the best-selling vehicle in Martinique in 2016.

* See the Top 3 best-selling brands and models by clicking on the title *

Very dynamic car market in Martinique –  a French overseas island located in the Caribbean Sea – with passenger cars up 9.7% to 14.192 units, the first time they cross the 14.000 annual milestone since 2007. Note these figures don’t include commercial vehicles (and explain the smaller number vs. our 2015 article). Peugeot is back above archenemy Renault thanks to deliveries up 12% to 15.9% share with low-cost brand Dacia brilliantly rounding up the podium at 9% share vs. 7.6% a year ago. Model-wise, mimicking the brands charts the Peugeot 208 reclaims the title of best-seller on the island, surging 12% to overtake the Renault Clio (+3%) while the Dacia Sandero ranks at a stunning third place. This means both the Top 2 brands and models have a reverse order as in metropolitan France. Note a particularity of the Martinique new car market: due to particularly generous offers at the end of the year, December sales represent 22.6% of the annual total at 3.203 units.

Previous year: Martinique (France) Full Year 2015: Rentals boost Renault and Clio to #1

Two years ago: Martinique (France) Full Year 2014: Peugeot leads, Dacia on podium

Full Year 2016 Top 3 best-selling brands and models vs. Full Year 2015 figures below.

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Martinique (France) Full Year 2015: Rentals boost Renault and Clio to #1

Renault Clio Martinique 2015. Picture courtesy of caradvice.com.auThe Renault Clio is the best-selling model in Martinique in 2015. 

* See the Top 30 best-selling brands by clicking on the title *

New car sales are up a stunning 14% in 2015 to 15.087 registrations in Martinique, a French overseas island located in the Caribbean Sea. This is the best year since 2011 and the largest year-on-year gain since 2010. The record year here remains 2005 at 17.900 sales. Renault snaps up the brands pole position with 14.6% share, unsettling Peugeot (13.3%) thanks to rental sales that represent 28% of the total market here. Renault’s distributor on the island, Groupe Bernard Hayot, owns the three largest rental companies and has boosted the brand’s sales to #1. Without rentals, Peugeot would be the leader.

Hyundai Tucson Martinique 2015. Picture courtesy itempo.noThe Hyundai ix35/Tucson leads the SUV segment in Martinique.

We also find the same situation in the models ranking where the Renault Clio (+44%) takes the lead away from the Peugeot 208 (+22%) but would remain #2 without sales to rental companies. Low-cost brand Dacia manages a very impressive podium ranking like in 2014 with 7.6% share ahead of Volkswagen, Kia and Opel. Citroen (-27%) falls from #4 to #7 but Hyundai (+33%) gains three spots to #8. Note the Hyundai ix35 and its replacement the Tucson lead the SUV market above the Dacia Duster, a very different situation than in metropolitan France.

Previous year: Martinique (France) Full Year 2014: Peugeot leads, Dacia on podium

Full Year 2015 Top 30 brands Ranking Table below.

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Martinique (France) Full Year 2014: Peugeot leads, Dacia on podium

Peugeot 2008 Martinique 2014. Picture courtesy of largus.frPeugeot is the best-selling carmaker in Martinique in 2014.

* See the Top 14 best-selling brands by clicking on the title *

The Martinique island is a French overseas territory located in the Caribbean Sea, however even though it is thousands of kilometres away from Metropolitan France, car purchase tastes are very similar. In a market up 3% on a 2013 figure which was the lowest in 19 years to 13.233 units (all-time high: 17.900 registrations in 2005), Peugeot takes the lead of the brands ranking in 2014 thanks to sales up 18%, knocking Renault down to 2nd place. Dacia manages to lodge an impressive podium finish, passing Citroen thanks to sales up 14%. Notice also Kia in 5th place whereas it doesn’t rank inside the Top 10 in Metropolitan France.

Full Year 2014 Top 14 brands Ranking Table below.

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