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Malaysia May 2015: Proton back up to #2, Mercedes up two-fold

June 28th, 2015 No comments

Mercedes C-Class Malaysia May 2015. Picture courtesy whatcar.co.uk

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The Malaysian new car market continues to put on the brakes at -8% year-on-year in May to 51.254 registrations, bringing the year-to-date total to 264.747 units, down 4% on 2014. The Top 4 brands return to their order of FY2014 with Perodua in the lead by far at 33.7% share thanks to sales up 7% on May 2014, Proton back up to #2 at 16.2% but down 17%, Toyota rounding up the podium at 14.7% (-7%) and Honda down to 4th place at 12.1% (-16%). Nissan bucks the market with deliveries up 5%, while Mercedes more than doubles its sales year-on-year to a stunning 7th place overall with 1.148 units sold and 2.2% share. Further down, notice also Subaru up 99%, Lexus up 37%, Mini up 19%, Porsche up 189% and Renault up 457%.

Previous month: Malaysia April 2015: Perodua almost at 40% share, Proton at 11%

One year ago: Malaysia May 2014: Honda and Mazda strong

Full May 2015 Top 45 All-brands Ranking Table below.

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Categories: Malaysia

Malaysia April 2015: Perodua almost at 40% share, Proton at 11%

May 26th, 2015 No comments

Perodua Axia Malaysia April 2015Perodua Axia

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Paying for the pull-forward sales of March (+14%) in anticipation of the GST implementation, the Malaysian new car market crashes down 23% year-on-year in April to just 45.187 registrations, pulling the year-to-date total in negative at -2% and 213.493 deliveries. According to local website Motor Trader, The Malaysian Automotive Association (MAA) “believes that May sales will also be as weak due to the general sentiment of consumers who have found their cost of living increased. During this period of ‘adjustment’, any inclination to spend a large sum of money on a new car might be less likely for many”. The two local manufacturers behave in polar opposite ways this month: Perodua manages to keep its sales stable year-on-year thanks to the tremendous success of the Axia and increases its market share to a record 38.9%. Honda (-5%) and Toyota (-34%) take advantage of Proton literally imploding at -51% to just 4.972 units and 11%, the manufacturer’s lowest ever market share at home… Notice also Mercedes up 68% on April 2014 to #6 and Subaru up 64% but Ford down 68% and Mitsubishi down 76%.

Previous month: Malaysia March 2015: GST implementation pushes market up 14%

One year ago: Malaysia April 2014: Perodua teases 30% share milestone again

Full April 2015 Top 46 All-brands Ranking Table below.

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Categories: Malaysia

Malaysia March 2015: GST implementation pushes market up 14%

May 4th, 2015 No comments

Honda CR-V Malaysia March 2015. Picture courtesy of motortrend.comHonda leads foreign carmakers in Malaysia in March.

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A new Goods & Service Tax (GST) implementation scheduled for April 1 resulted in a surge in forward purchases in Malaysia, pushing the market up 14% to 67,314 registrations, the highest monthly result in almost two years – since the 68,451 units registered in July 2013. The GST will be applied throughout the supply chain and not just at the end on the car itself, so the implications are complex and the prices are likely to move significantly (up and/or down), which partly explains why car buyers rushed to dealerships in March. The other reason explaining the surge is the unusual amount of discounts many carmakers had in place during March to try and entice car buyers that thought the GST increase would result in a drop in prices and were mulling deferring their purchase until April.

The brands ranking is extremely stable in March in Malaysia, with the Top 7 best-sellers remaining unchanged compared to February. If local manufacturers Perodua (33.4%) and Proton (15.6%) are slightly lower than their year-to-date levels, both Honda (14.2%) and Toyota (10.7%) fare significantly better.

Previous month: Malaysia February 2015: Honda leads foreign carmakers again

One year ago: Malaysia March 2014: Toyota close to 17% share

Full March 2015 Top 45 All-brands ranking below.

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Categories: Malaysia

Malaysia February 2015: Honda leads foreign carmakers again

April 1st, 2015 No comments

Honda Fit Malaysia February 2015. Picture courtesy auto.163.comHonda Fit

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The Malaysian new car market is down a minuscule 0.7% year-on-year in February to a still very solid 50,390 registrations, bringing the year-to-date total to 100,992 units, one (!) sale above the same time last year. Local manufacturer Perodua (36.9%) manages to sell more than double any other carmaker in the market, with the 2nd local brand Proton at just 16.4% share this month. For the 2nd time in a row, Honda shines and tops all foreign carmakers thanks to 6,041 sales and 12%, while Toyota is back up one spot to #4 overall at 4,990 units and 9.9%, overtaking Nissan at #5 and 7%.

Previous month: Malaysia January 2015: Honda and Chana shine

One year ago: Malaysia February 2014: Now with Top 46 All-brands ranking

Full February 2015 Top 46 All-brands Ranking Table below.

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Categories: Malaysia

Malaysia January 2015: Honda and Chana shine

February 25th, 2015 No comments

Honda HR-V Malaysia January 2015HR-V effect? Honda is the #1 foreign brand in Malaysia in January.

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New light vehicle sales are up 1% year-on-year in Malaysia in January to 50,602 registrations, continuing a record-breaking run that has now lasted over two years. Below the two local manufacturers and traditional leaders Perodua (31.8%) and Proton (17.6%), Honda surprises this month by taking the lead of foreign manufacturers thanks to 6,522 sales and 12.9% share. The continued success of the City and the arrival of the HR-V, which has reportedly been met with very strong interest, have contributed to this historical result: Toyota is traditionally the #1 foreigner in Malaysia, even outselling Proton to rank #2 overall in December. The Japanese manufacturer is however down to #5 this month below Nissan. Notice also Chana, whose Era range of mini pickup trucks (aka Chana Star) lifts it to #20 overall with 105 sales vs. #30 and 341 over the Full Year 2014.

Previous post: Malaysia Full Year 2014: Perodua leads in record year

One year ago: Malaysia January 2014: Now with Top 45 All-brands ranking!

Full January 2015 Top 45 All-brands Ranking Table below.

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Categories: Malaysia

Malaysia Full Year 2014: Perodua leads in record year

January 28th, 2015 No comments

Perodua Axia Advance Malaysia 2014. Picture courtesy of paultan.orgPerodua holds just under 30% of its home market in 2014.

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The Malaysian new car market is up 1.6% year-on-year to lodge a third consecutive record year at 666,465 registrations. By segment, while passenger cars improve 2.4% on 2013, MPV sales decline by 0.7% but SUV sales are up 8.1%. Perodua remains the most popular manufacturer at home for the 9th consecutive year, never failing to grab the top spot after it first overtook the other local manufacturer Proton in 2005. It sales however dipped by a minuscule 0.3% on a record 2013 figure to 195,579 sales and might have broken another record were it be not handicapped by severe flooding on the East Coast causing a major disruption to retail businesses. Nevertheless Perodua predicts it will become the first Malaysian manufacturer to sell over 200,000 annual units in 2015, aiming at growing by 6.5% to 208,000 sales.

Honda City Malaysia 2014. Picture courtesy of hondacitythai.comHonda City (Thai model shown)

Perodua’s pole position was helped by the continued success of the MyVi, the best-seller in Malaysia for the 9th year in a row, and the launch of the new Axia replacing the Viva as the company’s cheapest model,  receiving a whopping 45,000 orders by the end of the year. Proton is down a harsh 17% on 2013 to #2 and 115,783 sales and 17.8% share vs. 21.2% a year ago, not helped by the all-new Iriz whose production has not reached its maximum yet, meaning the number of units delivered was not substantial this year even though orders were here. Proton was even outsold by Toyota for the first time ever over the past two months of the year. Toyota (+12%) and Honda (+50%) deliver stunning results, the latter helped by the success of the new City, a hit from the day it was launched.

Perodua MyVi Malaysia 2014. Picture courtesy of paultan.orgThe Perodua Myvi is the best-selling model in Malaysia in 2014.

Mitsubishi (+16%), Ford (+31%), Mazda (+24%), Kia (+38%), Mercedes (+28%) and Subaru (+52%) also deliver great results in the Top 25. Once again, due to the Malaysian Competition Commissioner’s belief that publication of the sales volumes of individual models will result in prices going up as traders ‘exploit’ such information, a models ranking is unavailable for Malaysia. Such transparency, which readers, consumers and myself would like to see, is considered an offence under the Malaysian Competition Act.

???????????????????????????????Evolution of Proton-Perodua market share 2001-2014

Previous month: Malaysia November 2014: Toyota overtakes Proton for the first time

One year ago: Malaysia Full Year 2013: Perodua tops, Nissan and Honda jump

Two years ago: Malaysia Full Year 2012: Record year, now with brands ranking

Full Year 2014 Top 50 All-brands ranking vs. Full 2013 figures below.

Full Year 2014 estimated Top 20 models and Full December 2014 Top 45 All-brands below.

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Categories: Malaysia

Malaysia November 2014: Toyota overtakes Proton for 1st time

December 26th, 2014 No comments

Perodua Axia Malaysia November 2014. Picture courtesy of paultan.orgPerodua Axia Advance and Standard G

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New car sales in Malaysia are up an encouraging 6% year-on-year in November to 55,309 deliveries, bringing the year-to-date total to 601,801 units, up 1% on 2013. Below the traditional leader Perodua once again over-performing at 33.5% share vs. 29.3% year-to-date, a very significant position swap occurs in 2nd place: for the first time since BSCB started following the Malaysian market a decade ago, Toyota overtakes local manufacturer Proton with 8,394 deliveries and 15.2% share vs. 8,203 and 14.8%. This change is more due to a particular weakness of Proton this month (3 percentage points below its YTD market share of 17.8%) rather than a surge from Toyota though (YTD market share at 15.1%).

Proton Iriz Malaysia November 2014. Picture courtesy of paultan.orgThe Iriz’s struggles mean Proton is below Toyota at home this month.

A possible explanation for this spectacular evolution is the particularly successful launch of the Perodua Axia, a rebadged Toyota Agya/Daihatsu Ayla whereas the distinctly more attractive all-new Proton Iriz seems to be having having teething problems. As at end October, bookings for the Perodua Axia had reached a massive 42,000 units, with 8,000 cars already delivered to customers since the launch in September. It is Malaysia’s most affordable car and first Energy Efficient Vehicle (EEV), priced from RM24,600 to RM42,530 (US$7.100-12.200). Further down the brands ranking, Isuzu confirms its great form at #6 and 2.1% share vs. #9 and 1.7% YTD, Mercedes ranks #11 vs. #14 YTD and Jaguar jumps 567% on October to #35 and 20 sales compared to 24 so far this year.

Previous month: Malaysia October 2014: Axia lifts Perodua up to 32.6% share

One year ago: Malaysia November 2013: Market down 3%

Full November 2014 Top 50 brands Ranking Table below.

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Categories: Malaysia

Malaysia October 2014: Axia lifts Perodua up to 32.6% share

November 24th, 2014 No comments

Perodua Axia Malaysia October 2014. Pictre courtesy of cbt.com.myPerodua Axia

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New car sales in Malaysia are down 2% year-on-year in October to 54,187 registrations, bringing the year-to-date total to 546,492 units, now up a very feeble 0.5% to a record 546,492 units after 10 months. Perodua shoots up to 32.6% share thanks to 17,683 sales, for the first time more than doubling its local competitor’s score: Proton is down to 15% share this month. Although there is still no official models data for Malaysia as the MyCC (Malaysian Competition Commission) prevents transparency in the industry by making it illegal for companies to share their model sales data as it believes this will cause prices to go up, this shift is most likely due to the large number of deliveries of the new Perodua Axia.

As at September 25, the company reported it had 20,000 bookings and more continued to be received daily. Proton had also launched the new Iriz but it is likely that deliveries had not commenced yet. According to local publication Motortrader, during this quarter the industry is expecting very challenging times, making another record year unlikely. The strict requirements in the Hire-Purchase (H-P) loan process slows down transactions, mainly affecting the lower end of the market which accounts for a large share. This strict policy, directed by Bank Negara, is expected to remain in force because of the need to prevent an excessively high number of defaulters and also to try to control growing household debt in the country.

Previous month: Malaysia September 2014: Honda and Nissan strong

One year ago: Malaysia October 2014: Market up 6%, still on track for record year

Full October 2014 Top 46 All-brands Ranking Table below.

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Categories: Malaysia

Malaysia September 2014: Honda and Nissan strong

October 22nd, 2014 No comments

Nissan Sylphy Malaysia September 2014Nissan Sylphy

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New car sales in Malaysia are down a harsh 13% year-on-year in September to 47.771 registrations, however the year-to-date total still stands at a record 492.302 units, up 1% on 2013. Both local manufacturers Perodua and Proton, while still comfortably leading the market, post market shares below their year-to-date levels at 25.4% and 16.9% respectively vs. 28.5% and 18.4% so far in 2014. Reversely, Toyota (15.6%), Honda (12.9%) and Nissan (7.1%) and all well above their 2014 level.

Previous month: Malaysia August 2014: Perodua solid in stable market

One year ago: Malaysia September 2013: Market up a shiny 14%

Full September 2014 Top 50 All-brands Ranking Table below.

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Categories: Malaysia

Malaysia August 2014: Perodua solid in stable market

September 30th, 2014 No comments

Perodua Axia Malaysia August 2014. Picture courtesy of paultan.orgPerodua recently unveiled the Axia (aka Daihatsu Ayla)

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New car sales in Malaysia are up by a tiny 0.04% year-on-year (or 21 units!) to 51,125 registrations, bringing the year-to-date total to 444,534 units, up 3% on 2013. Perodua remains very strong at 28.5% market share thanks to 14,585 sales, ahead of Proton (16.8%), Toyota (15.2%), Honda (13.1%) and Nissan (6.2%). No other manufacturer manages to hold more than 2.5% of the Malaysian market this month, with Kia (1.9%) and BMW (1.3%) clearly over-performing on their year-to-date levels.

Previous month: Malaysia July 2014: Market up 3%

One year ago: Malaysia August 2013: Record year still in the cards

Full August 2014 Top 45 brands Ranking Table below.

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Categories: Malaysia