Malawi Full Year 2015: Toyota soars to 52.3% market share

Toyota Land Cruiser Malawi 2015The Toyota Land Cruiser ranks 2nd in Malawi in 2015. 

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With a total of 1.756 new vehicles sold in Malawi vs. 1.558 in 2014, the market is up a splendid 13% year-on-year. Leader Toyota manages to cement its towering position even further with volumes up 16% to 919 or 52.3% share, followed by Ford at 12.8% (-18%), Nissan at 10.3% (+46%) and Indian Tata at 6.3%. Model-wise, the Toyota Hilux dominates once again but this year the Toyota Land Cruiser follows, knocking the Ford Ranger down to #3, The Nissan Hardbody is up 50% to #4 and the rest of the Top 10 is composed of Toyotas except the Tata Ace at #10.

Previous post: Malawi 9 months 2015: Toyota jumps to 51.4% market share

Previous year: Malawi Full Year 2014: Toyota above 50% share, Hilux #1

Two years ago: Malawi Full Year 2013: Toyota Hilux official leader at 22% share

Full Year 2015 Top 10 brands and models below.

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Malawi 9 months 2015: Toyota jumps to 51.4% market share

Toyota Hilux Malawi September 2015. Picture courtesy of caradvice.com.auThe previous generation Toyota Hilux is still on sale in Malawi.

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1.250 new vehicles found a home in Malawi over the first 9 months of 2015, and Toyota tightens its stranglehold on the market even further, crossing the symbolic 50% market share milestone to reach 51.4% over the period thanks to 642 sales. Almost half of these go to the Hilux which improves its share to 21.8% even though the new generation hasn’t hit local dealerships yet. Ford loses ground in 2nd place at 13.7% share with the Ranger Pickup accounting for 92% of this total at 157 units and 12.6% at #2 in the models ranking. Nissan, Tata and Kia are the next most popular brands, while the Toyota Land Cruiser edges past the Nissan Hardbody to snap the final spot on the models ranking podium.

Previous post: Malawi 1st Half 2015: Toyota Hilux fights off Ford Ranger

Previous year: Malawi Full Year 2014: Toyota above 50% share, Hilux #1

Full 9 months 2015 Top 10 brands and models below.

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Malawi 1st Half 2015: Toyota Hilux fights off Ford Ranger

Ford Ranger Malawi June 2015Only 10 sales separate the Ford Ranger from the Malawi pole position.

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698 new vehicles were registered in Malawi over the First Half of 2015, and three brands hold a combined 78% market share: Toyota leads with 44.7% of the Malawian market above Ford at 18.1% and Nissan at 14.9%. Indian manufacturer Tata posts an excellent 4th place ahead of Kia, Hyundai, Chevrolet and Volkswagen. The Toyota Hilux remains the best-selling vehicle in Malawi but with 18.2% share it is now under threat from the Ford Ranger at 16.9%. Both models being about to transition to a new generation in the coming year, this battle will surely intensify. The Nissan Hardbody makes the podium 100% pickup with the Toyota Land Cruiser and Corolla rounding up the Top 5.

Previous post: Malawi 1st Quarter 2015: Toyota Hilux & Ford Ranger hold 40% of market

Previous year: Malawi Full Year 2014: Toyota above 50% share, Hilux #1

Full H1 2015 Top 10 brands and models below.

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Malawi First Quarter 2015: Hilux and Ranger hold 40% of market

Toyota Hilux Malawi March 2015The Toyota Hilux holds over 20% of the Malawi market so far in 2015.

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302 new light vehicles found a buyer in Malawi over the First Quarter of 2015, and the market is still overwhelmingly dominated by Toyota at 46% share above Ford (19.2%) and Nissan jumping to 16.6% share vs. 7.9% over FY2014. Model-wise, the Toyota Hilux leads the way with 20.9% of the market but the Ford Ranger is catching up at 18.9% vs. 15.9% in 2014 and the Nissan Patrol makes an appearance inside the Top 5 with 5.3% share.

Previous post: Malawi Full Year 2014: Toyota above 50% share, Hilux #1

Full Q1 2015 Top 5 brands and models Ranking Tables below.

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Malawi Full Year 2014: Toyota above 50% share, Hilux #1

Toyota Hilux Malawi 2014. Picture courtesy of caradvice.com.auToyota sales in Malawi account for more than half the market.

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For the second year in a row I can share with you official sales data for Malawi, a market down 8% year-on-year in 2014 to 1,558 registrations. Toyota tightens its stranglehold on the market, crossing the 50% market share mark at 50.7% despite sales down 4%, while Ford improves to 17.6% in 2nd place and Hyundai makes its entrance inside the Top 5. Model-wise, the Toyota Hilux is still master in command with 21.1% share, the Ford Ranger gains 2.7% market share in 2nd place, the Toyota Land Cruiser multiplies its sales by 2.5 at #3 and the Corolla jumps to #4.

Previous year: Malawi Full Year 2013: Toyota Hilux official leader at 22% share

Full Year 2014 Top 5 brands and models vs. Full Year 2013 figures below.

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Malawi Full Year 2013: Toyota Hilux official leader at 22% share

Toyota Hilux Malawi 2013. Picture by GFWilliamsToyota Hilux

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Today I give you for the very first time official data for Malawi! 1,702 new light vehicles found a buyer in Malawi over the Full Year 2013, and Toyota literally owns the market with a huge 48.4% share, one of its highest score in the entire world – if not the highest, and in any case higher than at home in Japan (45.4%). Ford and Nissan follow while Tata makes a very interesting appearance inside the Top 5. Pick-up trucks rule in the models ranking with the Toyota Hilux ultra-dominant at almost 22% share ahead of the Ford Ranger and Nissan Pick-up.

Previous post: Malawi: Toyota Hilux should lead the way

Full Year 2013 Top 5 brands and models Ranking Tables below.

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Malawi: Toyota Hilux leads the way

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Like many other African markets, Malawi is ‘owned’ by Toyota, which should place the Hilux and Corolla on top of the sales, and the Fortuner, Land Cruiser 70 and Hiace a bit lower. The Nissan Hardbody also seem quite successful.

Street scenes and street videos below.

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