Toyota sales in Malawi account for more than half the market.
* See the Top 5 best-selling models and brands by clicking on the title *
For the second year in a row I can share with you official sales data for Malawi, a market down 8% year-on-year in 2014 to 1,558 registrations. Toyota tightens its stranglehold on the market, crossing the 50% market share mark at 50.7% despite sales down 4%, while Ford improves to 17.6% in 2nd place and Hyundai makes its entrance inside the Top 5. Model-wise, the Toyota Hilux is still master in command with 21.1% share, the Ford Ranger gains 2.7% market share in 2nd place, the Toyota Land Cruiser multiplies its sales by 2.5 at #3 and the Corolla jumps to #4.
Previous year: Malawi Full Year 2013: Toyota Hilux official leader at 22% share
Full Year 2014 Top 5 brands and models vs. Full Year 2013 figures below.
* See the Top 5 best-selling brands and models by clicking on the title! *
Today I give you for the very first time official data for Malawi! 1,702 new light vehicles found a buyer in Malawi over the Full Year 2013, and Toyota literally owns the market with a huge 48.4% share, one of its highest score in the entire world – if not the highest, and in any case higher than at home in Japan (45.4%). Ford and Nissan follow while Tata makes a very interesting appearance inside the Top 5. Pick-up trucks rule in the models ranking with the Toyota Hilux ultra-dominant at almost 22% share ahead of the Ford Ranger and Nissan Pick-up.
Previous post: Malawi: Toyota Hilux should lead the way
Full Year 2013 Top 5 brands and models Ranking Tables below.
* Click on title for street scenes and videos! *
Like many other African markets, Malawi is ‘owned’ by Toyota, which should place the Hilux and Corolla on top of the sales, and the Fortuner, Land Cruiser 70 and Hiace a bit lower. The Nissan Hardbody also seem quite successful.
Street scenes and street videos below.