Kazakhstan March 2016: Lada implodes (-80%) in market down 58%

Lada Priora Kazakhstan March 2016Even though Lada sales are down 80%, the Priora is back to #1 in Kazakhstan.

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After a two month-hiatus, Kazakhstan is back on BSCB and the market has changed drastically since our last update, sinking further into recession. March sales are down an abysmal 57% year-on-year to just 3.573 sales, pulling the First Quarter volume down 58% to 10.564 units. It would appear the crisis hitting Russia and Ukraine is spreading across the car market of the ex-USSR countries. As is often the case (notably in Ukraine), significantly reduced volumes trigger a complete reshuffle of the brands order. Lada implodes at -80% over the first three months of 2016 and owes its first place to a slightly better March volume (791). Toyota led the way both in January and February and ranks #2 so far in 2016 with 1.821 sales and 17.2% share (-15%) vs. 1.848 and 17.5% (-80%) for Lada. The Russian carmaker held 36.8% of the Kazakh market only a year ago.

Renault Duster Kazakhstan March 2016. Picture courtesy of Illva Davidovich idphoto.kzThe Renault Duster ranks #2 in Kazakhstan so far this year. 

Mimicking its performance in Ukraine, French carmaker Renault manages to improve by 17% so far this year, earning an excellent third spot with 1.546 sales and 14.6% share. Among passenger car brands, only Peugeot (+160%), MG (+150%), Mazda (+18%) and Suzuki (+23%) also manage to gain ground in a devastating market, with Datsun (#21), JAC (#27) and Lifan (#29) choosing the wrong time to enter the Kazakh market. Despite losing almost all its steam in the brands ranking, Lada manages to place the Priora in the models pole position so far in 2016 – a title it lost in 2015 to the Hyundai Accent – with 902 sales and 8.5% share (49% of Lada sales so far in Kazakhstan) and a whopping 15% share in March. It is followed this month by the Renault Sandero (5.9%) and Duster (5.8%) with the GAZ Gazelle and Hyundai Accent rounding up the Top 5. Leader at end-February, the Toyota Camry slumps to #5 due to a poor 10th place in March.

Previous post: Kazakhstan Full Year 2015: Hyundai Accent ends Lada Priora reign

One year ago: Kazakhstan March 2015: Lada Largus now #3 year-to-date

Full March 2016 Top 40 All-brands and Top 50 models below.

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Kazakhstan Full Year 2015: Hyundai Accent ends Lada Priora reign

Hyundai Accent Kazakhstan 2015. Picture courtesy kcdn.kzThe Hyundai Accent is the best-selling model in Kazakhstan in 2015. 

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The economic recession in neighbouring Russia has triggered a massive influx of grey near-new imports into Kazakhstan and the crumbling apart of the local new car market, down 40% in 2015 to just 97.399 units. Adding an estimated 60.000 grey imports shows a relatively stable market otherwise. Lada remains by far the market leader over the full year at 25.2% and despite sales down 46%, but fell well below 20% towards the end of the year when it was under intense pressure from UZ-Daewoo and Renault. Keeping the pole position in 2016 may prove much harder than expected for Lada.

Lada Granta Kazakhstan 2015. Picture courtesy motorpage.ruThe Granta becomes the best-selling Lada in Kazakhstan this year.

Hyundai (-21%) improves its market share by 3 percentage points over a year ago to 11.5% in 2nd place, overtaking sister brand Kia (-47%) at 9.6%. Renault is up 4% and goes from 5% in 2014 to 8.7% of the market in 2015, landing in 4th position. Notice also Volkswagen up 11%, Geely down just 11% to improve to #12 and 2% share, Ford up 8%, MG up 21%, Audi up 23% and Mazda up 49%. Chinese carmaker JAC at #36 but #12 in December, and Datsun – launched in December when it sold 38 units – make their first appearance in the Kazakh brands ranking.

VW Polo Kazakhstan 2015. Picture courtesy of zr.ruVW Polo sales are up 7% year-on-year in Kazakhstan: it ranked #1 in December. 

In the models ranking, the Hyundai Accent manages to end four consecutive years of Lada reign by dropping ‘just’ 27% to 7.396 sales and edging past the Lada Granta (-39% to 7.285) by end-November. Leader from 2011 to 2014, the Lada Priora falls 61% to third place while the Largus (-15%) makes it three Ladas in the Top 4 and the Kalina (#9) and 4×4 (#10) make it five in the Top 10. The GAZ Gazelle gains one percentage point of market share thanks to sales down only 24% at #6 while the Renault Duster (-20%) and VW Polo (+7%) do even better just below. The Renault Sandero (+28%) is up 11 ranks to #12, the Hyundai Elantra (+22%) up 9 to #13 and the Renault Logan (+26%) up 10 to #14.

Previous month: Kazakhstan November 2015: Hyundai Accent now #1 year-to-date

Previous year: Kazakhstan Full Year 2014: Lada Granta catches up on Priora

Two years ago: Kazakhstan Full Year 2013: Lada Priora tops world’s fastest growing market

Full Year 2015 Top 50 All-brands and Top 340 All-models vs. Full 2014 figures below.

Full December 2015 Top 44 All-brands and Top 186 All-models below.

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Kazakhstan November 2015: Hyundai Accent now #1 year-to-date

Hyundai Accent Kazakhstan June 2015. Picture courtesy kolesa.kzThe Hyundai Accent edges past all Ladas to rank #1 YTD in Kazakhstan.

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No sign of improvement for the Kazakh market, on the contrary: new car sales are down 54% year-on-year in November to 6.261 units, pulling the year-to-date total down 40% to just 90.971 deliveries. The reasons behind this market collapse are multiple, among which the depressed economy in neighbouring Russia and a new flow of grey market imports from Russia that has had a nefarious impact on the health of the Kazakh market. In the brands ranking, logically Lada is among the worse hit by the crisis – as their dealer network has been hit full-frontal by grey imports from Russia. The Russian carmaker is still the #1 brand in Kazakhstan, but at only 14.7% share it is under intense pressure from Uz-Daewoo (14.3%) with Renault also strong at 12.3%. For reference, one year ago in November 2014 Lada held 27.8% of the Kazakh market, Uz-Daewoo 6.6% and Renault 5%.

UZ Daewoo Gentra Kazakhstan November 2015. Picture courtesy uzdaewoo.kzThe Daewoo Gentra is the best-selling nameplate in Kazakhstan in November.

Model-wise, the main event this month is the historical accession to the year-to-date pole position of the Hyundai Accent thanks to 400 sales and 6.4% share this month, lifting the nameplate to 7.119 units and 7.8% vs. a very weak 196 and 3.1% (#12) for the Lada Granta adding up to just 6.959 sales after 11 months. In fact, the best-selling Lada in Kazakhstan this month is the Priora at a paltry 9th place. Uz-Daewoo manages a first-ever one-two with the Gentra at #1 (6.7%) and the Nexia at #2 (6.4%). Notice also the Renault Sandero up to #4 and the Toyota Hilux up to #15.

Previous month: Kazakhstan October 2015: GAZ Gazelle and Renault Duster on top

One year ago: Kazakhstan November 2014: Kia Rio and Uz-Daewoo Nexia shine

Full November 2015 Top 40 All-brands and Top 175 All-models below.

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Kazakhstan October 2015: GAZ Gazelle and Renault Duster on top

Renault Duster Kazakhstan October 2015. Picture courtesy zr.ruRenault Duster – Russian model pictured. Picture zr.ru

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The Kazakh new car market is falling into a bottomless pit, down an abysmal 49% year-on-year in October to 7.545 registrations which pulls the year-to-date total down 37% to 84.689 units. Lada is once again in great difficulty at just 16.9% market share vs. 27.9% a year ago, while on the opposite Renault improves vastly from #9 and 3.9% in October 2014 to #2 and 12.9% this month. Similarly, Chevrolet goes from #6 and 6.2% a year ago to #3 and 9.2% this month and Volkswagen jumps from #12 and 2.7% to #6 and 7.4%. UZ-Daewoo (8.8%) follows while Hyundai (7.6%), Kia (7.2%) and Toyota (4.7%) all lose significant market share.

Lada Priora Kazakhstan October 2015. Picture courtesy of vse.kzThe Priora is the only Lada inside the Kazkah Top 10 in October.

The GAZ Gazelle and Renault Duster are a tie for the title of best-selling nameplate in Kazakhstan in October with 478 sales and 6.3% share each, distancing the VW Polo very strong at 5.9% share vs. 3.5% year-to-date. The Lada Priora and Hyundai Accent are knocked down to #4 and #5 respectively, with the Accent now just 44 units below the Lada Granta in the 2015 rankings. A Korean pole position in the Kazakh model sales charts seems like a done – and historical – deal. The UZ-Daewoo Nexia (#6) and Gentra (#7) leap into the Top 10 as do the Renault Logan (#9) and Sandero (#10), while all Ladas except the Priora are kept outside the Top 10.

Previous month: Kazakhstan September 2015: GAZ Gazelle triumphs

One year ago: Kazakhstan October 2014: Grey Russian imports trigger 13% loss

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Kazakhstan September 2015: GAZ Gazelle triumphs

GAZ Gazelle Kazakhstan Septmber 2015. Picture courtesy zr.ruGAZ Gazelle

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The Kazakh new car market is still freefalling at -42% year-on-year in September to just 8.417 registrations, pulling the year-to-date total down 37% to 77.498 deliveries. Once again, Russian manufacturer Lada is particularly weak at 15.9% market share vs. 27.4% year-to-date while Renault at 10.3% vs. 7.6% and GAZ at 10% vs. 5% are particularly strong, knocking Koreans Hyundai (8.5%) and Kia (8.4%) to 4th and 5th place respectively. Volkswagen posts a fantastic 7.9% market share, almost double its year-to-date level of 4%, Chevrolet does even better at 7.8% vs. 3.4% and UZ-Daewoo is at 6.2% vs. 3.3% while Skoda is at 4.6% vs. 2.4%. Reversely, Toyota only holds 3.9% of the Kazakh market this month vs. 7.4% year-to-date. A brands ranking turned upside down indeed.

Hyundai Accent Kazakhstan September 2015. Picture courtesy kolesa.kzCould the Hyundai Accent edge past the Lada Granta to end 2015 at #1?

Over in the models ranking, the reshuffle is also very visible, with the GAZ Gazelle taking the lead for the first time since BSCB started following the Kazakh market monthly a couple of years ago. It sells 785 units for an outstanding 9.3% market share – exactly double its year-to-date level, distancing the Lada Priora suddenly back up to 2nd place at 7.7%, the Hyundai Accent at 6.2% and the VW Polo at 6.1%. The Year-to-date leader, the Lada Granta, is down to a hellish 12th place and now seriously threatened for the FY2015 throne by the Hyundai Accent at 6.560 deliveries so far vs. 6.329. The Chevrolet Cobalt perks up at #14 vs. #33 year-to-date, as do the Peugeot 301 at #19 vs. #52 and the Chevrolet Aveo at #21 vs. #50.

Previous month: Kazakhstan August 2015: Hyundai Accent, GAZ Gazelle and Kia Rio above all Ladas

One year ago: Kazakhstan September 2014: Chevrolet Cobalt in progress

Full September 2015 Top 40 All-brands and Top 177 All-models below.

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Kazakhstan August 2015: Hyundai Accent, GAZ Gazelle & Kia Rio above all Ladas

GAZ Gazelle Kazakhstan August 2015. Picture courtesy all-cars.byThe GAZ Gazelle ranks #2 overall in Kazakhstan in August.

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No end of the tunnel in sight for new vehicle sales in Kazakhstan: August sees the market tumble down 54% year-on-year to just 6.755 registrations, pulling the year-to-date total down 36% on 2014 to 69.081 units. Lada stays on top but skids to just 18.3% share vs. 28.8% year-to-date. Hyundai on the other hand holds 14.4% of the Kazakh market vs. 13% so far in 2015. Kia at 9.5% is threatened by Renault at 9.4%, GAZ is three percentage points above its YTD level at 7.4% share and Volkswagen also shines at #7 and 5.1%. Historically, Chinese manufacturer Geely breaks into the Kazakh Top 10 brands for the very first time thanks to 202 sales and 3% share.

Geely Emgrand X7 Kazakhstan August 2015. Picture courtesy ekabu.ruThanks to the Emgrand X7, Geely breaks into the Kazakh Top 10 for the first time. 

The models ranking is steering further away from Ladas, with none on the podium for the first time since BSCB started covering Kazakhstan sales monthly two years ago. The Hyundai Accent is the best-selling vehicle in the country for the third straight month, breaking the symbolic 10% market share barrier for the first time at 10.4%. The GAZ Gazelle gains 3 spots on July to land at an outstanding second place with 460 sales and 6.8% just above the Kia Rio at 6.6%. The Lada Granta is knocked down to #4 at 5.5% ahead of the Largus (5.4%) and Priora (5.4%). Notice also the Renault Logan ip to #8 and 3.7% vs. #13 and 2% YTD, the Renault Sandero up to #11 and 2.3% and the Geely Emgrand X7 up 14 spots to #16.

Previous month: Hyundai Accent at 10% share in market down 46%

One year ago: Kazakhstan September 2014: Chevrolet Cobalt in progress

Full August 2015 Top 40 All-brands and Top 183 All-models below.

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Kazakhstan July 2015: Hyundai Accent at 10% share in market at -46%

Hyundai Accent Kazakhstan July 2015. Picture courtesy kolesa.kzThe Hyundai Accent is the best-selling car in Kazakhstan for the 2nd month in a row.

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Extremely fragile situation for the Kazakh new car market, seriously affected by the Russian crisis and the grey-import of new cars from Russia. Sales tumble down a very harsh 46% year-on-year to 8.667 registrations in July, pulling the year-to-date total down 33% to 62.302 units. Lada is the main victim of the current situation, freefalling to just 21% market share vs. 29.9% so far in 2015. Hyundai is now right behind at 16% share vs. 12.9% year-to-date with Kia in third place at 12.4% vs. 11.1%. Toyota (8%), Renault (7.7%) and GAZ (4.7%) follow like YTD, while Nissan is back up a spectacular 12 spots on June to #7 and 4% share, Geely is up one further rank to #11 and Skoda is down 6 to #14.

GAZ Gazelle Next Kazakhstan July 2015Ranking 5th this month in Kazakhstan is the GAZ Gazelle.

The models ranking is also tweaked by Russian grey imports of new cars. For the second month in a row, the Hyundai Accent is the best-selling model in Kazakhstan thanks to 846 sales for a record market share of just under 10%. This means that for the third consecutive time, it’s not a Lada at #1 in Kazakhstan as the Kia Rio was #1 in May. However, unlike in Russia where a similar models evolution towards Hyundai and Kia is the result of a consumer shift and years of consolidation from the Korean manufacturers, here in Kazakhstan the figures are tweaked by the fact a large part of new cars imported on the grey market from Russia are Ladas, they therefore don’t appear in these official figures, penalising the Granta, usually #1 here. The GAZ Gazelle (#5), Nissan X-Trail (#16), Nissan Qashqai (#23) and Geely Emgrand EC7 (#34) also shine this month.

Previous month: Kazakhstan June 2015: Hyundai Accent best-seller above Lada Granta

One year ago: Kazakhstan July 2014: Kia Rio and Daewoo Gentra break records

Full July 2015 Top 40 All-brands and Top 190 All-models below.

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Kazakhstan June 2015: Hyundai Accent best-seller above Lada Granta

Hyundai Accent Kazakhstan June 2015. Picture courtesy kolesa.kzThe Hyundai Accent is the #1 car in Kazakhstan in June.

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The Kazakh new car market continues to suffer from the afflux of grey-market new imports from Russia, freefalling 39% year-on-year in June to 8.891 registrations which brings the half year total to 53.635 units, down 30% on 2014. In the brands ranking, Lada is in great difficulty at just 21.9% share vs. 31.4% year-to-date – note however that this share is still higher than at home in Russia where Lada held 18.8% in June. Hyundai lodges another very strong month at 15.8% vs. 12.4% so far in 2015, overtaking Kia at 12.5% in June and 10.9% YTD. Toyota (8.3%) is back above Renault (8%) like in the YTD ranking, GAZ is back to #6, UZ-Daewoo is up 4 spots on last month to #7, Chinese manufacturer Geely is up to #12 both in June (2.5% share) and year-to-date (1.8%), Kamaz is up to #14, Honda up to #20 and Mazda up to #21.

Lada Granta Kazakhstan June 2015. Picture courtesy pogazam.ruThe Lada Granta is outsold for the 2nd month running.

Model-wise, after the Kia Rio was the first non-Lada nameplate to take the lead in years last month, the Hyundai Accent, #2 in May, takes the relay in June making it two consecutive months of Korean leadership. The Accent only needed to match its year-to-date market share (7.9%) at 699 sales to rank #1 as the Lada Granta is well below its 2015 level at 7.6% vs. 10.1% so far. In this aspect, Kazakhstan follows the Russian market where the Accent and the Rio have been battling the Granta for the top spot in the past 6 months. The Hyundai Elantra also shines in 5th place with 4.9% share vs. #9 and 2.7% year-to-date, with the Toyota Camry up 4 spots on May to #9, the UZ-Daewoo Nexia up 10 to #14 and the Hyundai i30 up 21 to #28.

Previous month: Kazakhstan May 2015: Kia Rio and Hyundai Accent outsell all Ladas

One year ago: Kazakhstan June 2014: Nissan Almera Classic lands at #12

Full June 2015 Top 40 All-brands and Top 194 All-models below.

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Kazakhstan May 2015: Kia Rio & Hyundai Accent outsell all Ladas

Kia Rio Kazakhstan May 2015. Picture courtesy of zr.ruSurprise: the Kia Rio is the best-selling vehicle in Kazakhstan in May.

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The Kazakh new car market continues to crumble down at -25% in May to 9.781 registrations, bringing the year-to-date total to 44.744 units, down a harsh 28% on 2014. Russian manufacturer Lada remains the most popular in Kazakhstan however with 24.6% share it is way below its year-to-date level (33.2%) yet still above its share at home in Russia (18.2%). Korean carmakers Kia (15.7%) and Hyundai (13.5%) have a bumper month and place the Rio in pole position overall and the Accent at #2. This is the first time since BSCB started following Kazakhstan monthly (two years ago) that a Lada is not #1, in this aspect following the same trend as Russia where the Rio and Solaris (aka Accent) have started beating Ladas on their home turf.

Renault is down one spot on April to #4 but is evolving almost two percentage points share above its year-to-date level at 8.7%, Skoda shoots up 6 ranks to #6, Nissan is up 9 spots to #9, Geely down one to #12 and Infiniti back up 10 to #20. Over on the models ranking, 3 Ladas follow the two leaders: the Granta, Largus and Priora – reflecting their order year-to-date, the Hyundai Elantra is up 6 ranks to #7, the Lada 4×4 up two to #8, Skoda Rapid up 13 to #9, Kia Cerato up 18 to #17 and the Kia Sorento up 11 to #18.

Previous post: Kazakhstan April 2015: Renault Duster back up to 6th place

One year ago: Kazakhstan May 2014: Lada Priora, Granta and Largus on podium

Full May 2015 Top 40 brands and Top 193 All-models below.

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Kazakhstan April 2015: Renault Duster back up to 6th place

Renault Duster Kazakhstan April 2015. Picture courtesy of Ilva Davidovich idphoto.kz copyRenault Duster

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No sign of recovery for the Kazakh market which has now been in decline for a full year: down a harsh 31% year-on-year in April to just 9.573 registrations, bringing the year-to-date total down 28% to 34.963 units. Russian manufacturer Lada maintains itself at around one third of the market at 32.7% share, a world above Kia snapping back into 2nd place at 10.6%, Renault up one spot to 8.3% and Hyundai down two to 8.2%. Below Toyota, UAZ is strong again in 6th place and 5.5% share as are GAZ (4.9%) and Volkswagen (4.5%). Chinese carmaker Geely stops 29 units off a Top 10 ranking at #11 with 198 sales and 2.1% share.

Lada Kalina Russia Kazakhstan April 2015. Picture courtesy of avtovolgograda.ruThe Kalina makes it 4 Ladas in the April Top 5 in Kazakhstan.

In the models ranking, Lada manages to place 4 models inside the Top 5 this month, with the Granta still in pole position thanks to 1.027 sales and 10.7% share, the Largus at #3, Priora at #4 and Kalina at #5. Note that due to a particularly weak month of the Hyundai Accent (#7), the Largus and Priora now respectively rank #2 and #3 so far in 2015, making the Kazakh year-to-date podium 100% Lada with the Granta in the lead. The Kia Rio has a bumper month in 2nd place overall with 8.2% of the market. Notice also the UAZ Hunter up 7 spots on March to #20, the Skoda Rapid up 12 to #22, Toyota Hilux up 27 to #25 and the VW Jetta up 77 to #33.

Previous month: Kazakhstan March 2015: Lada Largus now #3 year-to-date

One year ago: Kazakhstan April 2014: UZ-Daewoo Gentra lands in 6th place

Full April 2015 Top 40 All-brands and Top 202 All-models below.

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