Iran September 2017: Exclusive production and imports data available

The Chery Tiggo 3X is now among Iran’s 10 most produced nameplates. 

* See the Top 10 local brands, cars, pickups and imports by clicking on the title *

Thanks to our partnership with CE Auto newsletter we can share with you today exclusive production and imports figures for Iran. 96.718 light vehicles were produced in Iran during the sixth month (Shahrivar) of the Persian year 1396, which roughly corresponds to September 2017, up 4% year-on-year which indicates a slowing down of the explosive growth we have seen so far in 2017. Year-to-date after nine months in 2017, Iranian light vehicle production is up 24% to 1.062.962 units. In the detail, passenger cars are up 5% in September to 90.759 with pickups down 9% to 5.959 while year-to-date passenger cars are up 26% to 1.011.062 but pickups are down 6% to 51.900.

Production of the Saipa Tiba/Saina is up 50% year-on-year in September.

Brand-wise, Peugeot cements its domination of the Iranian market with a 31.3% production share this month (+3%) vs. 30.6% so far in 2017. Saipa edges up 1% to 28.9% share, identical to its YTD level. Below, we have two surging manufacturers: Renault is up 29% to a splendid 12.2% share vs. 10.3% in 2017 (+63%) while Chinese Chery is up 38% to 6.1% vs. 4.7% so far this year (+42%). Both manufacturers benefit from the freefalling of Iran Khodro whose Samand has had its production interrupted and as a result plunges 74% to just 3% share this month vs. 10.4% year-to-date. At the end, Renault should pass Iran Khodro next month to end 2017 in third place. Notable improvers in the Top 10 also include Dongfeng (+351%) and Kia (+108%). All-in-all, 14 of the 24 brands produced in Iran this year are Chinese and their share is up to 17.1% thanks to volumes up 59% in September, to be compared with 14.4% (+88%) so far this year.

Local production of the Dongfeng S30 is up 468% year-on-year this month. 

The Saipa Pride (a rebadged 1986 Kia Pride) remains the most produced (and best-selling) nameplate in Brand but is down 19% this month. It is followed by the 1998 Peugeot 206 (+3%), the Saipa Tiba/Saina (+50%) and the 1987 Peugeot 405 (+1%). All four nameplates were produced at more than 10.000 units this month. The Renault Tondar 90 (aka Logan) is up 22%, the Renault Sandero up 38% and the Iran Khodro Dena up 45%, while we welcome two Chinese newcomers in this month’s Top 10: the Dongfeng Fengshen S30 (+468%) and the new Chery Tiggo 3X at #10, up from #15 year-to-date. Six additional Chinese nameplates were produced at more than 1.000 units in Iran this month: the Brilliance H330, JAC S5, Chery Tiggo 3, Chery Tiggo 5, Haima S7 and Changan CS35.

The Renault Koleos is the best-selling import in Iran in September. 

6.982 light vehicles were imported in Iran in September, lifting the year-to-date total to 67.745. Exceptional performance of the Renault Koleos this month: it is the #1 import with a 22.6% share vs. 2.9% and #16 so far this year. Renault manages to place three nameplates in the Top 4 imports: the Captur is up to #2 with 12.8% share vs. #3 and 6% year-to-date and the Talisman is up to #4 and 6.6% vs. #10 and 4.1% so far in 2017. The Nissan X-Trail also excels this month at #3. Leader in 2017, the Hyundai Tucson is down to #5 this month ahead of two crossovers: the Ssangyong Tivoli and Renault Duster. The Nissan Juke and Peugeot 508 also manage to crack the Top 10. Notice also the Toyota Prado (#15), Maxus V80 (#17) and MG GS (#18).

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Iran imports July 2017: Toyota C-HR breaks into Top 10

The Toyota C-HR ranks #9 import in Iran in July. 

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Thanks to our partnership with CE Auto newsletter we can share with you today exclusive imported sales figures for Iran. Sales of imported vehicles are down 4% year-on-year in July to 5.420 units but shoot up 39% after seven months if 2017 to 53.266. This month, the Hyundai Sonata (+47%) is the most imported vehicle in the country, followed by the Lexus NX (+64%) and Toyota RAV4 (+156%). The Ssangyong Tivoli and Renault Captur round up the Top 5 while we welcome two new entrants in the Top 10: the GAZ Gazelle imported from Russia at #7 and the Toyota C-HR at #9 with a strong 4% share of all imports for the month.

The Hyundai Tucson replaces the Santa Fe as the most imported vehicle in Iran so far in 2017.

The year-to-date imports ranking is completely different, with the Hyundai Santa Fe (#1 in FY2016) down 54% and relinquishing its throne to its smaller sibling the Hyundai Tucson (+262%). The Lexus NX is up 120% and three spots to land in 2nd place, distancing the Ssangyong Tivoli up one rank and 109% to #3. The Renault Captur is up 137% to #5, the Renault Duster up 277% to #6, the Hyundai Sonata up 285% to #7, Renault Symbol up 388% to #8 and the Kia Sorento up 163% to #9. The Kia Optima (+55%) round up the Top 10, with the Toyota RAV4, Nissan Juke, Toyota Prius, Kia Cerato and Renault Talisman in tow.

Two Borgward BX7 have already been imported into Iran this year. 

I have spoken about the odd situation that sees the 1987 Peugeot 405 still in production in Iran whereas the infinitely more modern Peugeot 301 still a faraway project. It turns out 255 Peugeot 301 were imported into Iran so far in 2017. If Chinese manufacturers prefer to penetrate the Iranian market by assembling local, there are still a few oddities in the imports sales ranking such as the Jinbei Haise (#32), Maxus V80 (#38), MG GT (#45), Haval H8 (#55), Joylong AS5 (#57), Borgward BX7 (#76), Kawei K1 (#79) and Zotye T600 (#96).

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Iran July 2017: Exclusive production figures available

Saipa Tiba and Saina. Picture digiato.com

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Thanks to our partnership with CE Auto newsletter we can share with you today exclusive production figures for Iran. 126.633 light vehicles came out of Iranian factories in the fourth month (TIr) of the Persian year 1396, which roughly corresponds to July 2017. This is a massive 26.5% improvement on July 2016. The year-to-date total for 2017 after 7 months adds up to 823.066, up 26.8% on the same period in 2016. The Iranian car industry is definitely on the mend since the nuclear deal signed exactly two years ago. Brand-wise, Peugeot remains in the lead but trails the market with a 7% gain in July to 29.9% share and up 8% year-to-date to 30.7%. Local manufacturer Saipa is catching up with a 25% improvement this month to 28.4% share and up 24% year-to-date to 28.9%. Big even in third place: Renault (+67%) overtakes Iran Khodro (+7%) both in July and year-to-date where Renault surges 81% and Iran Khodro is down 3%.

Peugeot 405. Picture courtesy dandeb.com 

But the main ongoing event in Iran is the continuing progress of Chinese brands producing locally. As a whole, their Iranian production is up 68% in July to 13.1% share vs. 9% a year ago, but the results are even more impressive year-to-date where Chinese fares almost double their production year-on-year (+98%) to reach 14.2% of the total vs. 8.3% over the same period a year ago. In fact, out of the 20 brands producing in Iran so far in 2017, 11 are Chinese. In July as in year-to-date, Chery has taken the Chinese leadership thanks to sales up 63% this month and 43% in 2017. It dethrones JAC down 26% in July. Brilliance (+41%) ranks 6th this month, Dongfeng (up 20-fold!) ranks 7th, Haima 12th, Changan 14th, Lifan 16th and BYD 17th.

Chery Tiggo 7. Picture digitao.com

A very important point to notice is that unlike the established French and Iranian manufacturers which still rely on obsolete technology to drive sales, the Chinese are landing with their latest novelties. Proof: the Chery Arrizo 5 (#24 in July) landed in July 2016 only months after its Chinese launch, as did the Chery Tiggo 3X last January (#13 in July) and the Chery Tiggo 7 last June (#28 in July). In contrast, the overall best-seller in Iran remains the Saipa Series 100 (aka Pride), a rebadged 1986 Kia Pride, improving 2% in July to over 21.000 units and 11% year-to-date to over 146.000. The 1987 Peugeot 405 follows in 2nd place with almost 14.000 sales and over 81.000 so far in 2017. For comparison, the best-selling Peugeot at home in France sold 6.571 units in July and 61.381 year-to-date…

The Saipa Pride remains the overall best-seller in Iran. 

Added to this is the 405’s twin the Pars, which was produced at over 10.000 units in July and 68.000 in 2017… A significant change on the Iranian podium: thanks to the arrival of the new Saipa Saina, the combined production of what is referred to as the Saipa 200 Series (Tiba and Saina) is up 83% this month and 59% year-to-date, earning the third spot each time. The Renault Tondar 90 (aka Logan) is taking off this year: up 49% in July and 48% year-to-date, as is the Renault Sandero up 132% and 198% respectively. Below the Iran Khodro Samand (#6), the 2005 Peugeot 206 SD (for sedan) is up 32%, followed by the 1998 Peugeot 206 – long discontinued in the rest of the world, up 19%.

Peugeot Pars 

Peugeot 301 

In 2012, Peugeot launched the 301 in some parts of Europe and China, and here at BSCB we have always maintained that the 301 was a match made in heaven for the Iranian market in dire need of some contemporary technology. A testimony of the huge interest the 301 has triggered straight from its (overseas) launch is this Iranian article comparing the technology of the Peugeot Pars with the 301. Yet Peugeot still has to debut the 301 in Iran, and based on their latest announcements this shouldn’t happen before 2019. Instead, Peugeot has launched local pre-production for the… 2008, at odds with local tastes, of which a lonely four units have been  produced so far this year.

Peugeot 206 SD 

The Brilliance H330 is the only Chinese nameplate in the Iranian production Top 10 in July at #10, but there are more below: the Dongfeng Fengshen S30 (incidentally based on a Peugeot 307 platform) ranks 12th, the Chery Tiggo 3X is at #13, the JAC S5 at #15 Chery Tiggo 5 at #17, Chery Fulwin 2 at #18, Brilliance H320 at #19 and Haima S7 at #20. BYD has landed with the S6, ranked at #32 so far in 2017. In the pickup aisle, we witness the failure of the Iran Khodro Arisun, a Peugeot 405 pickup, down 73% so far in 2017 which was supposed to relay the immensely successful Iran Khodro Bardo. Instead, the Zamyad Z24, a rebadged 1970 Nissan Junior, thrones in the #1 spot.

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Iran January 2017: Saipa Pride leads, Chery Tiggo 3x already in market

Iranian advertisement for the MVM X22 (aka Chery Tiggo 3x).

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Note all figures in this article are local production, not sales, and imports aren’t included. In January 2017 – roughly equivalent to the 10th month of the Persian year 1395 – 127.663 passenger cars and 6.041 pick-up trucks churned out of Iranian factories. The fight for the title of biggest local brand is getting more intense: Peugeot still holds the reins of the Iranian market with a mammoth 31.5% market share, all this despite no Peugeot 301 local production on the horizon still. Saipa now stands only 101 units below (!) at 41.983 vs. 42.084 for the French manufacturer, due to the continued success of the Pride – in fact a 1986 Kia Pride – which founds another 27.043 buyers this month in spite of its advanced 31 years of age. Iran Khodro rounds up the brands podium above Renault, Chery (renamed MVM here after a first launch in the 90s was aborted), JAC, Zamyad, Brilliance, Dongfeng and Kia. With Changan at #11, Lifan at #13, FAW at #15, Haima at #16 and Zotye at #17, we now have no less than 9 Chinese carmakers in the Iranian Top 20 this month…

Zamyad Z24 vs. Hummer H2 

The Pride is followed in January by the Peugeot 206, Peugeot 405 and Saipa Tiba up two spots on its FY2016 ranking to #4. The Peugeot Pars on the other hand is down three to #5. Launched last year, the Renault Sandero – baptised Saipa B90 here – continues its progression at #8 vs. #29 in 2016. It’s further down the ranking that we can spot some interesting finds. The Chery Fulwin 2 cracks the Top 10 thanks to a very robust 2.803 units poduyced this month, ahead of the JAC S5 (2,776) and Brilliance H330 (2.262). Chery also places the Tiggo 5 at #16, the Tiggo 3 at #17, the Arrizo 5 at #20 and, the novelty of the month, the Tiggo 3x (baptised MVM X22 here ) at #28 with 226 units produced, only months after its launch in China.

2017 Peugeot 301

Finally onto the elephant in the room: with Peugeot’s best-sellers in Iran being the 206 launched in 1998 and the 406 launched in 1987, it goes without saying that Iranian consumers have been screaming for the new Peugeot 301 – launched in 2012 and now facelifted (see above) to replace the obsolete 405. Not before 2018 or 2019 according to Peugeot though. Talk about hundreds of thousands of missed sales.

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Iran Full Year 2016: Saipa Pride & Peugeot 405 lead, Brilliance H330 in Top 10

The Saipa Pride remains the best-selling vehicle in Iran. 

* See the Top 10 best-selling brands, models, pickups and imports by clicking on the title *

Consult 50 years of Iran Historical Data here

The Iranian new car market is showing clear signs of improved health in 2016 with local production up a stunning 28% to 1.230.632, only slightly dampened by imports down 12% to 54.622. In total, that’s 1.285.254 units for the year, up 25% on the Full Year 2015 score. Peugeot remains the most popular manufacturer in Iran with deliveries up 21% to 32.4% share vs. 33.5% a year ago, followed by local Saipa up 24% to 28.4% share vs. 28.7% a year ago. Iran Khodro remains in third place but sees its market share thaw from 14.9% last year to 12.4% now. Renault takes off this year with total deliveries up 3-fold to just above 110.000 units and 8.7% share vs. 4% in 2015.

Peugeot 405 

Chery (+62%) replaces JAC (-34%) as the most popular Chinese carmaker in Iran in 5th position, distancing Brilliance up a brilliant 428% to 6th place overall. JAC falls to #9. These three Chinese brands are the tip of the iceberg, with Iran one of the countries in the world where China has managed to grab a significant market share. Outside the Top 10 we find Lifan (#12), Dongfeng (#14), Changan (#16), Haima (#19), FAW (#21), MG (#25), Great Wall (#26), Foton (#29), Haval (#35), BAIC (#40), Jinbei (#41) and Geely (#42). Yes you read that well, that’s a total of 15 Chinese brands present in Iran out of a total of 45 brands…

The Renault Sandero storms into the Iranian Top 10 for 2016……as does the Brilliance H330.

The Saipa Pride remains the best-selling nameplate in Iran despite its 30 years of age with just under a quarter of a million units produced in a single year. That’s a comfortable 100.000 units above the Peugeot 405 (+29%) and 206 (+38%) both overtaking the Peugeot Pars, up just 0.1% on its 2015 score. The Iran Khodro Samand gains 20% to become the fifth model with a six-digit production figure for 2016, distancing the Saipa Tiba (+32%), Renault Tondar 90 – aka Dacia Logan (+114%) – and the Renault Sandero completing its first full year in market at #8. The Iran Khodro Dena sure 51% ti stay 9th while the Brilliance H330 breaks into the Top 10 thanks to sales up 288%, ahead of the JAC S5 and Chery Fulwin 2. The Chery Tiggo 5 is the most popular all-new nameplate at #15, followed by the Brilliance H320 (#22), Lifan 820 (#26), Chery Arrizo 5 (#29) and Changan CS35 (#30).

The Chery Tiggo 5 is the most popular all-new nameplate in Iran for 2016 (#15).The Hyundai Santa Fe remains the best-selling import in Iran.

The imported models charts is once again dominated by the Hyundai Santa Fe at 16% share despite deliveries down 15%. That’s over three times the amount of the #2, the Kia Sportage down 28%. The Ssangyong Tivoli ends 2016 just under 2.900 sales, making the imports podium 100% Korean. The Lexus NX ranks at a stunning 4th place in the imported models charts for its first full year on the Iranian market, with the Hyundai Tucson (#7), Renault Fluence (#8), Kia Cerato (#9) and Sorento (#10) also making their entrance within the Top 10. Other big gainers include the Renault Duster at #13, Renault Captur at #14, Toyota Prius at #17, BMW X4 at #18 and Toyota Hilux at #19. Notice also the Volvo XC90 landing at #29 and the Renault Talisman ranking #16 in December, its first month in market.

Lexus NXRenault Talisman

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Full Year 2016 Top 10 brands, models, pickups and imports vs. Full Year 2015 figures below.

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Iran October 2016: Exclusive production and imports figures available

Peugeot 206 Sedan Iran October 2016The Peugeot 206 SD remains in production in Iran and accounts for 70% of 206 sales. 

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Thanks to a partnership with CE Auto newsletter, we can now share with you a monthly update about the Iranian new car market. The period covered roughly corresponds to October 2016, but the Persian calendar works slightly differently: the month in question is the seventh month (Mehr) of the Persian year 1395. Also, this update combines production figures for local manufacturers with exclusive import sales data obtained with Iranian customs. In Mehr 1395/October 2016, 104.082 cars were produced locally (905.008 YTD), 6.342 pickups (71.596) and 4.620 imported vehicles were sold. That’s a total of 115.044 vehicles for the month.

saipa-ario-iran-october-2016The Saipa Ario is a rebadged Zotye Z300. 

In the locally-produced brands ranking, Saipa edges past Peugeot for a mere 300 units but remains well below the French manufacturer year-to-date at 290.000 units vs. 337.000. Iran Khodro remains i third place adobe Renault, Chery, Brilliance and Zamyad. Lifan leaps up to #8, Dongfeng up to #9 and JAC is down to #10.

zamyad-z24-iran-october-2016-picture-courtesy-pedal-irThe Zamyad Z24 is now the best-selling pickup so far in 2016 ahead of the Iran Khodro Arisun.

Model-wise, the Sapia Pride is once again the country’s favourite with just under 23.000 units produced this month, while the Peugeot 206 overtakes the 405 for 2nd place overall. The Sapia Tiba is up 3 spots on its July ranking to land at #4, passing the Peugeot Pars and Iran Khodro Samand. The Renault Sandero continues to improve and now ranks inside the ten most popular locally-produced nameplates at #8.

dongfeng-s30-iran-october-2016-picture-courtesy-pedal-irDongfeng S30. Picture pedal.ir 

Leading the Chinese offensive is the Brilliance H330 slotting inside the Top 10, ahead of the Chery Tiggo 5, Chery Arrizo 5, Dongfeng S30 and Lifan X50. In the pickup aisle, the Zamyad Z24 – a rebadged 1970 Nissan Junior – has now overtaken the new Iran Khodro Arisun, signalling a particularly poor transition by Iran Khodro from the immensely successful Bardo.

ssangyong-tivoli-iran-october-2016-picture-courtesy-pedal-irThe Ssangyong Tivoli is the 2nd best-selling import into Iran this month. 

The imports aisle continues to be Hyundai’s playground: the Korean carmaker holds a mammoth 27% share (32.2% in July) and places the Santa Fe as #1 imported vehicle with 18.8% share. Sister brand Kia (15.2%) passes Toyota (14%) to rank #2 importer with Renault and Ssangyong in tow. Lexus, BMW, Volvo and Porsche also make it into the Top 10. Model-wise, the Ssangyong Tivoli is climbing very fast up the charts, reaching a stunning 2nd place this month ahead of the Renault Fluence, Kia Optima and Toyota Prius. The Lexus NX and Mitsubishi Outlander also shine.

Previous post (1): Iran July 2016: Exclusive production and imports figures available

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Iran July 2016: Exclusive production and imports figures available

JAC S5 Iran July 2016. Picture courtesy persiankhodro.comThe JAC S5 is the most popular Chinese model in Iran this month (#9). 

* Click on the title to see the Top 10 most produced cars, pickups, imports & brands *

Thanks to a partnership with CE Auto newsletter, we can now share with you a monthly update about the Iranian new car market. The period covered roughly corresponds to July 2016, but the Persian calendar works slightly differently: the month in question is the fourth month (Tir) of the Persian year 1395. Also, this update combines production figures for local manufacturers with exclusive import sales data obtained with Iranian customs. In Tir 1395/July 2016, 95.328 cars were produced locally (608.095 YTD), 6.233 pickups (50.063) and 5.629 imported vehicles were sold (32.762 so far in 2016). That’s a total of 107.190 vehicles for the month and 696.549 year-to-date.

Chery Arrizo 5 Iran July 2016Chery kick started Iranian assembly of the Arrizo 5 just 3 months after its Chinese launch.

Peugeot maintains its stranglehold on the Iranian market with a round 33% share thanks to over 35.000 units produced this month, ahead of the two main Iranian manufacturers Saipa (26.8%) and Iran Khodro (12.4%). These Top 3 carmakers hold a mammoth 72.2% of the Iranian market this month. Renault (9.1%) follows while just below Chery cements its newfound position as the most popular Chinese brand in Iran – a title that was held by JAC in 2015. In July and only 3 months after its launch at home in China, Chery kick started the local assembly of the Arrizo 5 in Iran – it ranks #20 among local cars with 261 units. Brilliance is moving up at #6 and 2.5% share vs. #8 YTD and #13 in 2015, JAC is #9, Lifan #13, Zotye #16, Changan #19, Dongfeng #20 and Haima #21. All-in-all, Chinese nameplates represent over 10.600 units in Iran in July or just under 10% market share.

Zamyad Z24. Picture courtesy news.irZamyad Z24 – the best-selling pickup in Iran this month.

Model-wise, the valiant Sapia Pride remains the favourite choice of Iranian car buyers with another 21.000 units produced, distancing the Peugeot 405 (13.700), 206 (11.200) and Pars (10.500). The Iran Khodro Samand rounds up the Top 5 and the Renault Tondar 90 (a first generation Dacia Logan) overtakes the Saipa Tiba for #6 overall.

Lifan 820 Iran July 2016. Picture courtesy khodrobank.irLifan sold 45 times more 820 sedans in Iran than in China this month… 

The JAC S5 is the #1 Chinese models at #9 above the Brilliance H330 (#10), Chery QQ3 (#13), Fulwin 2 (#14) and Tiggo 5 (#16). The Lifan 820 continues to gear up: it ranks #18 with 583 units produced in Iran vs. just 13 units sold in China at the same time… In the pickup aisle, it’s a surprise at the helm: the Zamyad Z24 outpaces the all-new Iran Khodro Arisun, confirming a rocky start for the nameplate that has the daunting task of replacing the tremendously successful Bardo.

Hyundai Santa Fe Iran July 2016. Picture courtesy of motortrend.comThe Hyundai Santa Fe is by far the #1 import in Iran.

The imports market is once again dominated by Hyundai, holding a 32.2% share and placing the Santa Fe head and shoulders above all other imported models in Iran with 21.1% share. The Sonata is #2 at 8.3%. Toyota (17.3%), Kia (16.8%) and Renault (13%) follow, with Lexus soaring to 5th place thanks to an outstanding score by the NX (#3 import in July). Honda and Volvo break into the Top 10 imported brand this month while model-wise the Renault Duster (#4), Toyota Hilux (#7) and Renault Fluence (#9) shine.

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Iran First Half 2016: Exclusive production and imports figures available

Brilliance H330 Iran June 2016. Picture courtesy realiran.orgLocally-assembled Brilliance H330 with Pars Khodro logo

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It is now time to share with you exclusive detail on the Iranian new car market thanks to a partnership with CE Auto newsletter. Please note the period covered in this report is the one closest to the first half of the calendar year 2016, which is not how the Persian calendar works. The Persian year 1394 ended on 20 March 2016, with the year 1395 starting on 21 March 2016, so to get closest to H1 2016 figures we have to take into account the last quarter of the Persian year 1394 and the quarter of the Persian year 1395 (the period studied is, in Persian terms, 10/1394 to 03/1395). Also, this update combines production figures for local manufacturers with exclusive import sales data obtained with Iranian customs.

Peugeot 405 Iran June 2016. Picture courtesy asriran.comOriginally launched in 1987, the 405 is Peugeot’s best-seller in Iran. 

Overall, the Iranian new light vehicle market shows a very dynamic stance with 555.745 locally produced units (vs. 962.737 over the Full Year 2015) but imports are slowing pace at just 32.762, 23% decline on the same period a year ago – meaning almost 10.000 vehicles less. Brand-wise, Peugeot continues to dominate the market with 198.246 units sold over the period, or one in three vehicles sold in Iran so far in 2016. The French carmaker signed on 21 June 2016 the final joint-venture agreement with Iran Khodro. This has two implications: firstly, the restoration of contractual relations for the production of Peugeot-branded vehicles currently sold in Iran.

Peugeot 301 Iran June 2016. Picture courtesy autoevolution.comA surefire hit in Iran, the Peugeot 301 won’t be available until 2018. Puzzling. 

Secondly and most significantly , the two companies will launch a joint factory in 2017 to produce the 301, 208 and 2008. Even though it seems to have been designed with Iran in mind, puzzlingly the 301 will only be produced for export initially and not presented to the Iranian market before 2018… Meanwhile the 29 year-old 405 (#2) and Pars (#4) remains the most popular design in the country for the 3rd consecutive year, and the 18-year old 206 ranks third overall with just under 63.000 deliveries including 43.000 sedans.

Iran Khodro Arisun. Picture courtesy clipo.irThe Iran Khodro Arisun is the best-selling pickup in Iran so far in 2016.

Local manufacturer Saipa follows in 2nd place with 27.8% share, mainly thanks to the Pride, a rebadged 1986 Kia Pride sold in hatch and sedan variants and finding another 111.000 new homes so far this year. The more modern Tiba follows at a distance in 6th place and 42.500 units. Iran Khodro, the second main Iranian carmaker, ranks third overall like last year but sees its market share thaw to 13.5%, with the Samand at #5 in the passenger cars ranking, the Dena at #8 and the Runna at #11, but the new Arisun – a Peugeot 405 pickup launched in 2015 – is the best-selling pickup truck in Iran with almost 14.000 sales. All Iran Khodro passenger cars are based on Peugeot platforms.

Renault Captur Iran June 2016. Picture courtesy khodro24.irThe Renault Captur ranks 6th among imported nameplates.

French manufacturer Renault follows in 4th place thanks to the continued success of the Tondar 90 (a first generation Logan), the gearing up of the Sandero (also the 1st generation), now #9 passenger car in the country and the arrival of the Captur at #6 in the imports ranking. Chery (23.000 units) is the #5 brand in Iran and produces locally. Brilliance ranks at #8 and manages to place the H330 sedan among the 10 best-selling passenger cars in Iran this year.

Ssangyong Tivoli Renault Duster Iran June 2016. Picture courtesy kharbamachine.irThe Ssangyong Tivoli is the #5 best-selling import in Iran, the Renault Duster ranks #20.

Looking at imports, Hyundai dominates once again with 10.200 sales and 31.1% share above Toyota (19.4%) and Kia (19.1%). The Hyundai Santa Fe is the best-seller by far with 5.813 sales ahead of the Kia Sportage, Toyota RAV4. The Ssangyong Tivoli lands at #5, the Lexus NX at #8 and the new Hyundai Tucson at #11.

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One year ago (strategy): STRATEGY: What future for new car sales in Iran?

Full H1 2016 Top 10 most produced cars, pickups, imports & brands below.

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Iran Full Year 2015: Exclusive production and imports figures available

Tehran celebration April 2015. Picture courtesy hinudstantimes.comStreet celebrations after the April 2015 nuclear deal. Picture hindustantimes.com

* Click on the title to see the Top 10 most produced cars, pickups, imports & brands *

Thanks to a partnership with CE Auto newsletter, we can now share with you exclusive detail on the Iranian new car market, as at crossroads now that economic sanctions that were handicapping the country are progressively being lifted. First let’s start by noting that the period covered in this report is the one closest to the calendar year 2015, which is not how the Persian calendar works. The Persian year 1394 started on 21 March 2015 and ended on 20 March 2016, so to get closest to calendar year 2015 figures we have to take into account the last 3 months of the Persian year 1393 and the first 9 months of the Persian year 1394 (the period studied is, in Persian terms, 10/1393 to 09/1394). Also, this update combines production figures for local manufacturers with exclusive import sales data obtained with Iranian customs.

Peugeot Pars Iran 2015. Picture courtesy persiankhodro.comThe Iranian market is headed for years of growth after the lift of economic sanctions.

Overall, the Iranian new light vehicle market has gone back above the million annual units (1.024.708) with 962.737 locally produced units and 61.971 imports. Brand-wise, even though the company hasn’t launched any new models yet since it announced last August its intention to invest in full Iranian production of new models, Peugeot is once again the #1 brand in the country with 342.796 units, or one in three vehicles sold in Iran in 2015. This despite an ageing lineup composed of the 29 year-old Pars (#2) and 405 (#3) adding up to over 237.000 sales and the most popular design in the country for the 2nd consecutive year, and the 18-year old 206 ranking #4 overall with over 100.000 deliveries.

Saipa Pride Iran 2015Saipa Pride in Tehran. Picture courtesy Blondinrikard Fröberg

Local manufacturer Saipa follows in 2nd place with 28.7% share, mainly thanks to the Pride Nasim and Saba, itself a rebadged 1986 Kia Pride sold in hatch and sedan variants. The more recent Tiba follows at a distance in 6th place while the 151, a Pride pickup sold a little more than 15.000 units last year. Iran Khodro, the second main Iranian carmaker, ranks third overall with just under 15% market share. The Samand sedan continues to be its best-seller with close to 85.000 units, a far cry above the Dena (#9) and Runna (#10). All Iran Khodro passenger cars are based on Peugeot platforms.

JAC J5 Iran 2015. Picture courtesy afsaneh17.irThe JAC J5 is the most popular Chinese model in Iran at #8 overall.

Renault comes in 4th place with 4% share and 92% of its local sales come from a rebadged first generation Dacia Logan sold under the name Tondar 90. The next striking observation as far as local Iranian production is concerned is the fast gearing up of Chinese carmakers, all operating through local joint-ventures. JAC is the most prolific so far with 30.475 units in 2015, followed closely by Chery at 29.915, then Lifan (15.217), Brilliance (5.187), Great Wall (3.900), FAW (2.600), Dongfeng (2.000), Haima and Zotye (both under 200).

Saipa Zotye Z300 Ian 2015. Picture courtesy Khodrokade.irZotye Z300 sporting a Saipa logo for the Iranian market.

The JAC J5 is the most popular Chinese model in Iran, ranking at an outstanding 8th place overall with 17.139 sales, had of the JAC S5 at #11 (13.316) and Chery MVM315 aka Fulwin at #12 (11.352). The Lifan X60 (8.660) and X50 (3.529) have also made their mark very fast in Iran, as for the Great Wall Voleex C30 (3.156 units produced in 2015) it has found a backup market now that its popularity is a thing of the past at home in China. The FAW Besturn B50, Brilliance H330 and H230, Haima S7 and Zotye Z300 are also produced locally as well as a 5-model Chery lineup to which was added the Tiggo 5 in October.

Iran Khodro Arisun. Picture courtesy clipo.irThe Iran Khodro Arisun replaced the Bardo in Iran this year.

The local pickup market is a new addition on BSCB and a fascinating one at that. See the first report here. The Zamyad Z24, a 1970 Nissan Junior, continues to be produced in Iran and tops the production chart at 23.889 units, snapping the lead away from the now discontinued Iran Khodro Bardo (23.700) which was based on the 1967 Paykan. In May 2015, Iran Khodro launched its replacement the Arisun, itself based on the… 1987 Peugeot 405. After posting two months above 2.000 units (May and August), the Arisun has alarmingly fallen below 1.000 units during 3 of the last 4 months of the year, a far cry from the 9.324 units of Bardo spit out during its 2nd-last month… It wouldn’t be completely surprising if Iran Khodro decided to resume Bardo production in the coming months.

Hyundai Santa Fe Iran March 2015. Picture courtesy bartarinha.irOver 40% of all vehicles imported into Iran are branded Hyundai.

Onto exclusive imports data, where Korean manufacturer Hyundai dominates head and shoulders with 41.4% share and 25.668 sales. In fact the Santa Fe, the best-selling import with 10.219 deliveries, sells more than any other imported brand. Toyota follows at 13% share ahead of Kia (11.9%), BMW (4.2%), Renault (4.2%) and Changan (4%). Among other Chinese, Geely places 7th, MG 8th, BAIC 10th, Brilliance 15th and Foton 16th.

BMW X4 Iran 2015The BMW X4 is the best-selling luxury vehicle in Iran in 2015. 

Looking at imported models in detail, below the Santa Fe Hyundai also places the ix35, Elantra, i20 and Sonata in the Top 10 while Toyota has the Corolla and RAV4 and Kia the Sportage and Optima. The Changan CS35 cracks the Top 10 while BMW and Mercedes manage to sell over 1.000 of their X4 SUV and E-Class sedan respectively, the two leaders in the luxury segment.

Tehran street scene NinaraTehran street scene. Picture courtesy ninara

Previous post (imports): Iran 1st Half 2015: Exclusive imports data now available

Previous post (local): Iran July 2015: Full production figures now available

Previous post (strategy): STRATEGY: What future for new car sales in Iran?

Full Year 2015 Top 10 local cars, pickups, Top 10 imports and Top 10 local/foreign brands below.

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Iran 1st Half 2015: Exclusive imports data now available

Hyundai Santa Fe Iran March 2015. Picture courtesy bartarinha.irThe Hyundai Santa Fe accounts for almost 1 in every 4 new vehicles imported into Iran.

* See the Top 10 best-selling imported brands and models by clicking on the title *

This update was made possible by the new CE Auto newsletter.

For only the third time ever on BSCB, we can share with you exclusive imports data for Iran over the first six months of 2015, when 43.348 new passenger cars were imported into the country. Korean manufacturers are more dominant than ever with Hyundai holding a gargantuan 44.7% share of all imports over the period and Kia coming 2nd with 14.2% for a combined 58.9% Korean share vs. 59% over Q1 2015. Toyota (13.6%) and Changan (5.7%) follow like in Q1 with BMW overtaking BAIC and Mitsubishi to #5.

Ssangyong Korando Iran June 2015. Picture courtesy auto-motor-und-sport.deThe Ssangyong Korando is among the 20 most popular imports in Iran.

Model-wise, Hyundai logically monopolises the podium with the Santa Fe, Elantra and ix35 the most popular, while the i20 breaks into the Top 10 and the Sonata remains within its bounds. Kia adds two Top 10 nameplates to the Korean domination (the Sportage and Optima) with the Toyota Corolla staying at a lonely 5th place. Notice also the strong scores of the Ssangyong Korando (#17), BMW X4 (#19) and Mitsubishi Mirage (#30). We welcome in the Iranian imports ranking the Renault Captur (40 units), BMW 2 Series (two) and Peugeot 301 (one).

Previous post (1): Iran July 2015: Full production figures now available

Previous post (2): STRATEGY: What future for new car sales in Iran?

Previous imports update: Iran 1st Quarter 2015: Exclusive imports data now available

Full H1 2015 Top 10 imported brands and models below.

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