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Iran November 2014: Iran Khodro Dena finally lands?

December 20th, 2014 No comments

Iran Khodro Dena Iran November 2014Iran Khodro Dena

* See the Top 8 most produced models by clicking on the title. Thanks OD *

As is the tradition on BSCB, I can share with you local Iranian production figures as sales data remains unavailable. For now this is a pretty accurate picture of what cars are the most popular in the country as imports are relatively limited, however this situation may change if and when economic sanctions against Iran relax, and then it will be time for sales data to be published hopefully. November 2013 is roughly equivalent to Aban, the 8th month of the year 1392 in the Persian calendar, however this month we only have access to the YTD figures. These confirm the trends we have observed this year but there is one novelty: the Iran Khodro Dena. Unveiled in April 2011, it seems to finally have hit production lines in Iran with 630 units reported over the period. Some promo pictures showing the car in display in the street (above) have also started to appear online which would seem to indicate the Dena finally is available for sale in the country. The production figures show the market has bounced back in Iran, with the Peugeot 206 back up 240% to 4th place with 64,752 units and the Saipa Tiba up 153% to #6 and 55,626 units. The Saipa Pride, still leader at 162,402 units but up just 20%, Iran Khodro Runna (+44%) and Renault Tondar 90 (aka Dacia Logan first generation, +42%) lose market share.

Previous month: Iran October 2014: Saipa Tiba at highest, production up 61%

One year ago: Iran November 2013: Peugeot 406 new best-seller?

Full Dey-Aban 8 months 1393 Top 8 models Ranking Table below.

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Categories: Iran

Iran October 2014: Saipa Tiba at highest, production up 61%

November 19th, 2014 No comments

Saipa Tiba Iran October 2014Saipa Tiba hachback

* See the Top 8 most produced models by clicking on the title. Thanks OD *

After a one-month hiatus, Iran is back on BSCB with local production figures up a whopping 61% year-on-year in Mehr, the 7th month of the year 1393 in the Persian calendar, roughly equivalent to October 2014. The Saipa Pride is finally returning to its traditional head-and-shoulders domination with just under 30,000 units produced over the period, up 64% year-0n-year. Could this be because of the launch of a redesigned version called the Saipa 234? I am investigating this as I am writing these lines.

Saipa 234 Iran October 2014c Saipa 234 Iran October 2014a Saipa 234 Iran October 2014 interiorSaipa unveiled the 234 sedan in March – a replacement for the Pride?

The Peugeot Pars (+37%) and 405 (+59%) lose market share but both clock up 10,000+ units while the Peugeot 206 is up almost 4-fold to 9,899 units – definitely back to life. The Saipa Tiba continues to break its production record month after month, this time lifting it to 8,951 units, potentially thanks to the addition of a hatchback version, while the Iran Khodro Runna is stuck at a low 2,666 units, even going backwards year-on-year (-6%). Renault confirms it has stepped out of the country with the Tondar 90 (aka Dacia Logan) down 49%.

Saipa S300 Iran October 2014a Saipa S300 Iran October 2014cSaipa S300

Saipa Renault Sandero Iran October 2014Saipa Renault Sandero

Saipa also unveiled the S300 (a rebadged Zotye Z300) and an Iranian production variant of the (previous generation) Renault Sandero, however these two models have not appeared in the production charts yet.

Previous post: Iran August 2014: Saipa Tiba above Iran Khodro Samand

One year ago: Iran October 2013: Lifan X60 lands in Top 10, Gonow G5 arrives

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Categories: Iran

Iran August 2014: Saipa Tiba above Iran Khodro Samand

September 14th, 2014 No comments

Saipa Tiba Iran April 2014Change of guard in progress: the Saipa Tiba is above the Iran Khodro Samand this month.

* See the Top 8 most produced local models by clicking on the title! Thanks OD *

As is the tradition on BSCB, Iranian monthly data reflects production, not sales but it actually gives a relatively close picture of the most popular cars in the country given the high import duties. In the Persian calendar, August 2014 is roughly equivalent to the 5th month of the Persian year 1393, Mordad. The Iranian automobile industry continues its recovery with production up 84% year-on-year in Mordad to 64,297 units, bringing the 1393 year-to-date total to 391,969 units after 5 months, more than double the score of one year ago. The Top 3 models all progress but slower than the market: the Saipa Pride is up 55%, the Peugeot Pars up 59% and the Peugeot 405 up 50%. In 4th position the Peugeot 206 is reborn again at +190% to 6,817 units while the Saipa Tiba is up one spot on last month to #5 with 6,211 units produced, up 171% year-on-year. This means the Tiba is above the Iran Khodro to become the 2nd most produced native Iranian model for the first time in a ‘normal’ context, the only other one being in April 2013 when overall production was down to just 22,000 units. A change of guard in progress?

Previous month: Iran July 2014: Peugeot 206 comes back to life

One year ago: Iran August 2013: Renault withdraws, Peugeot Pars up 32%

Full Mordad 1393 / August 2014 Top 8 models Ranking Table below.

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Categories: Iran

Iran July 2014: Peugeot 206 comes back to life

August 6th, 2014 6 comments

Peugeot 206 Iran July 2014The Peugeot 206 delivers the biggest year-on-year improvement in Iran this month.

* See the Top 8 most produced models by clicking on the title! Thanks OD *

As is the tradition the Iranian monthly models ranking reflects production (not sales) but it actually gives a relatively close picture of the most popular cars in the country given high import duties limit sales of other vehicles. In the Persian calendar, July 2014 is roughly corresponds to the 4th month of the Persian year 1393, Tir. The recovery of the automobile industry in Iran is confirmed this month with July up 59% year-on-year to 81,838 units and the 1393 year-to-date total after 4 months now standing at 327,672 units, more than double (+111%) the total at this stage last year. Note that out of this figure includes 279,739 passenger cars, 44.714 pick-up trucks (no model data available), 3,136 trucks, 63 buses and 20 minibuses.

Saipa Tiba Iran July 2014Can the Saipa Tiba replace the Pride in the hearts of Iranian car buyers?

The models production charts is experiencing a deep change this year in Iran, with the Saipa Pride gradually losing its ultra-dominant position: it is down 43% year-on-year and to just 13,916 units, now flatly beaten by the Peugeot 405/Pars couple adding up to 20,224 units (+74%). But the most impressive year-on-year progression is the work of the Peugeot 206: almost killed last year as agreements between Peugeot and General Motors meant the French manufacturer had to progressively pull out of the country, it is back up a huge 671% to 4th place and 9,370 units in July. Notice also the Iran Khodro Samand up 89% and the Saipa Tiba up 104%, the hereditary to the Pride’s success?

Previous month: Iran June 2014: Peugeot 405/Pars above Saipa Pride

One year ago: Iran July 2013: Saipa Pride and Peugeot Pars stay afloat

Full Tir 1393/July 2014 Top 8 models Ranking Table below.

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Categories: Iran

Iran June 2014: Peugeot Pars/405 above Saipa Pride

July 17th, 2014 1 comment

Peugeot Pars Iran Khordad 1392Peugeot Pars

* See the Top 8 most produced models by clicking on the title! Thanks OD *

The Iranian car production industry continues to recover with 85,391 units, a 81% year-on-year increase bringing the year-to-date total to 245,834 units, up 132% year-on-year. The Persian calendar is indeed different from the Western one, and June 2014 roughly corresponds to Khordad which is the third month of the Persian year 1393. Peugeot is back on track with the Pars (+81%) and 405 (+201%) adding up to 21,274 units vs. only 18,353 (-12%) for the Saipa Pride. Other big gainers this month include the Iran Khodro Samand (+164%), Peugeot 206 (+294%) and Saipa Tiba (+119%).

Previous month: Iran May 2014: Production back on track at +146%

One year ago: Iran June 2013: Peugeot Pars up 6% in market down 36%

Full June 2014/Khordad 1393 Top 8 production Ranking Table below.

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Categories: Iran

Iran May 2014: Production back on track at +146%!

June 12th, 2014 No comments

Iran Khodro Samand Iran May 2014Iran Khodro Samand production is up a huge 638% year-on-year this month!

* See the Top 8 most produced local models by clicking on the title! Thanks Od *

Iran is back in business for good: car production is up a tremendous 146% year-on-year to 94,840 units in Ordibehesht 1393 which roughly corresponds to May 2014 in the Persian calendar. Interestingly, the Saipa Pride is actually down 3% year-on-year to 17,090 units and even though it holds onto the top spot it is not the most produced design this month in Iran. The Peugeot Pars (+198%) and 405 (+98%) indeed add up to 20,436 units this month. But the most spectacular improvement is delivered by local brand Iran Khodro with the Samand up a huge 638% year-on-year to land in third place with 8,905 units. The Iran Khodro Runna (+232%), Peugeot 206 (+179%) and Saipa Tiba (+155%) also impress.

Previous post: Iran Full Year 1392: Now with Top 20 most produced models

One year ago: Iran May 2013: Saipa Tiba up to best-ever 5th place

Full Ordibehesht 1393/May 2014 Top 8 models Ranking Table below.

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Categories: Iran

Iran Full Year 1392: Now with Top 20 most produced models!

June 1st, 2014 No comments

Peugeot Pars Iran 1392Peugeot Pars production is up 40% year-on-year!

* See the Top 20 most produced models by clicking on the title! Thanks Od *

I can finally share with you the most produced models in Iran over the Full Year 1392 in the Persian calendar, roughly corresponding to the period April 2013-March 2014. Overall production is down 25% year-on-year to an estimated 591,000 units, and the Saipa Pride remains on top in spite of production down 30% to 194,414 units. The best performer of the year is the Peugeot Pars: it saw its production climb by 40% to 100,419, up 3 spots to 2nd place. Great news for a 27 year-old vehicle! Its twin the Peugeot 405 remains in third place at 68,123 units (-35%) ahead of the Iran Khodro Samand down 2 ranks and 40% to 65,775 units.

Saipa Tiba Iran April 2014The Saipa Tiba ranks at a best-ever 4th place in April/Farvardin

Further down, the Saipa Tiba is up 83% to deliver its best annual production volume so far at 40,195 units, edging out the Peugeot 206 at 40,102 (+44%). The Iran Khodro Runna is also on the rise at 27,022 units (+71%) whereas the Renault Tondar 90 (aka Logan) suffered from the manufacturer’s withdrawal from the country: down 74% to 20,454 units. We welcome the Lifan X60 inside this year’s Top 10 most produced models in Iran with an estimated 5,800 units.

Iran Khodro Runna Iran April 2014Iran Khodro Runna

I am also glad to announce I can also share with you latest monthly production data for Iran, for the month of Farvardin 1393 in the Persoan calendar which roughly corresponds to April 2014. And it’s great news for the Iranian car industry: up 69% year-on-year to an estimated 36,700 units. The Saipa Pride is #1 as usual but disappoints: up only 18% whereas the Iran Khodro Samand is up 394%, Peugeot Pars up 167% and Saipa Tiba up 224% to a record 4th place: would it actually be cannibalising Pride sales? Notice also the Iran Khodro Runna up 714% to 1,352 units.

Previous post: Iran 2013-2014: Now with Top 90 best-selling imports!

Previous monthly post: Iran January 2014: Saipa Tiba hits record volume, market down just 4%

Full Year 1392 Top 20 and Farvardin 1393 Top 10 models Ranking Tables below.

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Categories: Iran

Iran 2013-2014: Now with Top 90 best-selling imports!

May 5th, 2014 13 comments

Geely Emgrand 7 Iran 2014The Geely Emgrand 7 is the 2nd most popular import in Iran.

* NOW UPDATED with the Top 90 imported models, Top 25 imported brands and an exclusive estimated Top 30 models including the local production. Thanks Behta and Sandeep *

Thanks to a tip from two BSCB readers, I can share with you for the first time ever the most popular imported brands and models in Iran. Traditionally Iranian data only includes the models produced locally so this gives us a great additional insight into this market. Over the Full Year 1392 in the Persian calendar (April 2013-March 2014), 77,860 new cars were imported in Iran, compared to an estimated 590,000 locally produced, a 12% import rate. Two words for you: Korean and Emgrand.

Hyundai ix35 Iran 2014The Hyundai ix35 is the most successful import in Iran.

Brand-wise, Hyundai and Kia put together account for 6 in every 10 cars imported into Iran last year, 41.8% share for Hyundai and 18.4% for Kia! The surprise comes in third place: Chinese Geely imported 9,222 cars for a fantastic 11.8% market share, ahead of Toyota at 9.2% and 7,184 units! BMW is extremely successful in Iran, holding a 5% share of all imports vs. 1.8% for Mercedes. Notice also MG in 7th place, SsangYong at #10, Great Wall at #12, Lexus at #13 and Chinese BAIC (100 units) and Zotye (5) also making an appearance.

Kia Optima Iran 2014. Picture courtesy of almrsal.comThe Kia Optima comes in at #7 import

In the models ranking, the Hyundai ix35 leads the imports sales charts with 10,527 sales which would earn it a 9th place overall including the locally-produced models. The Geely Emgrand 7 shines in 2nd imported ranking thanks to 8,360 units, meaning a secured Top 10 spot overall country-wide which is a great achievement for the Chinese carmaker. The Hyundai Santa Fe, Kia Sportage and Hyundai Elantra follow.

Full Year 1392 Top 25 imported brands, Top 90 imported models and Top 30 all models below.

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Categories: Iran

Iran January 2014: Saipa Tiba hits record volume, market down just 4%

February 7th, 2014 1 comment

Saipa Tiba Iran January 2014Production record this month for the Saipa Tiba.

* See the Top 20 most produced models by clicking on the title! Thanks OD *

January 2014 roughly corresponds roughly to Dey, the 10th month in the year 1392 of the Persian calendar. As usual for Iran we only have access to production figures, however given imports are very limited this gives a pretty accurate picture of the state of the Iranian new car market. After being back into positive last month, car production in Iran over the period is down year-on-year anew in Dey, albeit by just 4% to 62,508 units. No surprises on top: the Saipa Pride still reigns supreme with 19,202 units, down 17% year-on-year, followed by the Peugeot Pars (+48%), Iran Khodro Samand (-30%), Peugeot 405 (-2%) and the Peugeot 206 resurrected at +343% year-on-year. The hero of the month is the Saipa Tiba breaking its monthly volume record at 4,821 units in 6th position, up 52% year-on-year. Finally, notice the Lifan X60 (#9) and 620 (#12) holding well while the Iran Khodro Dena is up to 9 units produced vs. 6 last month…

Previous month: Iran December 2013: Peugeot 206 back in Top 5, IKCO Dena lands

One year ago: Iran January 2013: Iran Khodro Samand resists

Full Dey 1392/January 2014 Top 20 models Ranking Table below. Read more…

Categories: Iran

Iran December 2013: Peugeot 206 back in Top5, IKCO Dena lands, Production back in positive

January 12th, 2014 No comments

Iran Khodro Dena Iran December 2013. Picture courtesy of tuningtalk.comIran Khodro Dena

* See the Top 22 All-models by clicking on the title! Thanks O_D *

December 2013 roughly corresponds roughly to the month of Azar in the year 1392 of the Persian calendar, and for this reason there won’t be any Full Year Report yet for Iran as the end of the Persian year occurs in March. Car production in Iran over the period is back into positive over the period, up 8% year-on-year to 65,603 with the year-to-date total now standing at 426,674 units after 9 months, down 26% on 1391. The Saipa Pride remains the most produced model in the country at 19,732 units (+2% year-on-year), followed by the Peugeot Pars at 12,566 units, up a splendid 62% year-on-year. Adding the production figure of the Peugeot 405 we arrive at 19,254 units, just below the Pride.

Peugeot 206 Iran December 2013Iranian Peugeot 206

The Iran Khodro Samand remains in third place with 8,010 units produced this month, down 16% year-on-year but up 42% on last month. We welcome back the Peugeot 206 among the 5 most produced vehicles in Iran this month for the first time since Peugeot initially shut down its operation in the country last year following its now loosened partnership with General Motors. It is produced at 4,280 units, up 53% on November. The Lifan X60 resists in 8th place with 1,607 units, the JAC J5 up 8 spots to #13 and the Iran Khodro Dena appearing in the ranking with 6 units produced over the period.

Previous month: Iran November 2013: Peugeot 406 new best-seller?

One year ago: Iran November 2012: Renault Tondar 90 and Lifan 620 shine

Full December 2013 / Azar 1392 Top 22 Production Ranking Table below. Read more…

Categories: Iran