Iran September 2017: Exclusive production and imports data available

The Chery Tiggo 3X is now among Iran’s 10 most produced nameplates. 

* See the Top 10 local brands, cars, pickups and imports by clicking on the title *

Thanks to our partnership with CE Auto newsletter we can share with you today exclusive production and imports figures for Iran. 96.718 light vehicles were produced in Iran during the sixth month (Shahrivar) of the Persian year 1396, which roughly corresponds to September 2017, up 4% year-on-year which indicates a slowing down of the explosive growth we have seen so far in 2017. Year-to-date after nine months in 2017, Iranian light vehicle production is up 24% to 1.062.962 units. In the detail, passenger cars are up 5% in September to 90.759 with pickups down 9% to 5.959 while year-to-date passenger cars are up 26% to 1.011.062 but pickups are down 6% to 51.900.

Production of the Saipa Tiba/Saina is up 50% year-on-year in September.

Brand-wise, Peugeot cements its domination of the Iranian market with a 31.3% production share this month (+3%) vs. 30.6% so far in 2017. Saipa edges up 1% to 28.9% share, identical to its YTD level. Below, we have two surging manufacturers: Renault is up 29% to a splendid 12.2% share vs. 10.3% in 2017 (+63%) while Chinese Chery is up 38% to 6.1% vs. 4.7% so far this year (+42%). Both manufacturers benefit from the freefalling of Iran Khodro whose Samand has had its production interrupted and as a result plunges 74% to just 3% share this month vs. 10.4% year-to-date. At the end, Renault should pass Iran Khodro next month to end 2017 in third place. Notable improvers in the Top 10 also include Dongfeng (+351%) and Kia (+108%). All-in-all, 14 of the 24 brands produced in Iran this year are Chinese and their share is up to 17.1% thanks to volumes up 59% in September, to be compared with 14.4% (+88%) so far this year.

Local production of the Dongfeng S30 is up 468% year-on-year this month. 

The Saipa Pride (a rebadged 1986 Kia Pride) remains the most produced (and best-selling) nameplate in Brand but is down 19% this month. It is followed by the 1998 Peugeot 206 (+3%), the Saipa Tiba/Saina (+50%) and the 1987 Peugeot 405 (+1%). All four nameplates were produced at more than 10.000 units this month. The Renault Tondar 90 (aka Logan) is up 22%, the Renault Sandero up 38% and the Iran Khodro Dena up 45%, while we welcome two Chinese newcomers in this month’s Top 10: the Dongfeng Fengshen S30 (+468%) and the new Chery Tiggo 3X at #10, up from #15 year-to-date. Six additional Chinese nameplates were produced at more than 1.000 units in Iran this month: the Brilliance H330, JAC S5, Chery Tiggo 3, Chery Tiggo 5, Haima S7 and Changan CS35.

The Renault Koleos is the best-selling import in Iran in September. 

6.982 light vehicles were imported in Iran in September, lifting the year-to-date total to 67.745. Exceptional performance of the Renault Koleos this month: it is the #1 import with a 22.6% share vs. 2.9% and #16 so far this year. Renault manages to place three nameplates in the Top 4 imports: the Captur is up to #2 with 12.8% share vs. #3 and 6% year-to-date and the Talisman is up to #4 and 6.6% vs. #10 and 4.1% so far in 2017. The Nissan X-Trail also excels this month at #3. Leader in 2017, the Hyundai Tucson is down to #5 this month ahead of two crossovers: the Ssangyong Tivoli and Renault Duster. The Nissan Juke and Peugeot 508 also manage to crack the Top 10. Notice also the Toyota Prado (#15), Maxus V80 (#17) and MG GS (#18).

Previous post (1): Iran imports July 2017: Toyota C-HR breaks into Top 10

Previous post (2): Iran July 2017: Exclusive production figures available

One year ago: Iran October 2016: Exclusive production and imports figures available

Full September 2017 Top 10 local brands, cars, pickups and imports below.

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Iran imports July 2017: Toyota C-HR breaks into Top 10

The Toyota C-HR ranks #9 import in Iran in July. 

* See the Top 10 best-selling imports for July and YTD by clicking on the title *

Thanks to our partnership with CE Auto newsletter we can share with you today exclusive imported sales figures for Iran. Sales of imported vehicles are down 4% year-on-year in July to 5.420 units but shoot up 39% after seven months if 2017 to 53.266. This month, the Hyundai Sonata (+47%) is the most imported vehicle in the country, followed by the Lexus NX (+64%) and Toyota RAV4 (+156%). The Ssangyong Tivoli and Renault Captur round up the Top 5 while we welcome two new entrants in the Top 10: the GAZ Gazelle imported from Russia at #7 and the Toyota C-HR at #9 with a strong 4% share of all imports for the month.

The Hyundai Tucson replaces the Santa Fe as the most imported vehicle in Iran so far in 2017.

The year-to-date imports ranking is completely different, with the Hyundai Santa Fe (#1 in FY2016) down 54% and relinquishing its throne to its smaller sibling the Hyundai Tucson (+262%). The Lexus NX is up 120% and three spots to land in 2nd place, distancing the Ssangyong Tivoli up one rank and 109% to #3. The Renault Captur is up 137% to #5, the Renault Duster up 277% to #6, the Hyundai Sonata up 285% to #7, Renault Symbol up 388% to #8 and the Kia Sorento up 163% to #9. The Kia Optima (+55%) round up the Top 10, with the Toyota RAV4, Nissan Juke, Toyota Prius, Kia Cerato and Renault Talisman in tow.

Two Borgward BX7 have already been imported into Iran this year. 

I have spoken about the odd situation that sees the 1987 Peugeot 405 still in production in Iran whereas the infinitely more modern Peugeot 301 still a faraway project. It turns out 255 Peugeot 301 were imported into Iran so far in 2017. If Chinese manufacturers prefer to penetrate the Iranian market by assembling local, there are still a few oddities in the imports sales ranking such as the Jinbei Haise (#32), Maxus V80 (#38), MG GT (#45), Haval H8 (#55), Joylong AS5 (#57), Borgward BX7 (#76), Kawei K1 (#79) and Zotye T600 (#96).

Previous post: Iran July 2017: Exclusive production figures now available

One year ago: Iran July 2016: Exclusive production and import figures available

Full July and YTD 2017 Top 10 imports ranking below.

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Iran July 2017: Exclusive production figures available

Saipa Tiba and Saina. Picture digiato.com

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Thanks to our partnership with CE Auto newsletter we can share with you today exclusive production figures for Iran. 126.633 light vehicles came out of Iranian factories in the fourth month (TIr) of the Persian year 1396, which roughly corresponds to July 2017. This is a massive 26.5% improvement on July 2016. The year-to-date total for 2017 after 7 months adds up to 823.066, up 26.8% on the same period in 2016. The Iranian car industry is definitely on the mend since the nuclear deal signed exactly two years ago. Brand-wise, Peugeot remains in the lead but trails the market with a 7% gain in July to 29.9% share and up 8% year-to-date to 30.7%. Local manufacturer Saipa is catching up with a 25% improvement this month to 28.4% share and up 24% year-to-date to 28.9%. Big even in third place: Renault (+67%) overtakes Iran Khodro (+7%) both in July and year-to-date where Renault surges 81% and Iran Khodro is down 3%.

Peugeot 405. Picture courtesy dandeb.com 

But the main ongoing event in Iran is the continuing progress of Chinese brands producing locally. As a whole, their Iranian production is up 68% in July to 13.1% share vs. 9% a year ago, but the results are even more impressive year-to-date where Chinese fares almost double their production year-on-year (+98%) to reach 14.2% of the total vs. 8.3% over the same period a year ago. In fact, out of the 20 brands producing in Iran so far in 2017, 11 are Chinese. In July as in year-to-date, Chery has taken the Chinese leadership thanks to sales up 63% this month and 43% in 2017. It dethrones JAC down 26% in July. Brilliance (+41%) ranks 6th this month, Dongfeng (up 20-fold!) ranks 7th, Haima 12th, Changan 14th, Lifan 16th and BYD 17th.

Chery Tiggo 7. Picture digitao.com

A very important point to notice is that unlike the established French and Iranian manufacturers which still rely on obsolete technology to drive sales, the Chinese are landing with their latest novelties. Proof: the Chery Arrizo 5 (#24 in July) landed in July 2016 only months after its Chinese launch, as did the Chery Tiggo 3X last January (#13 in July) and the Chery Tiggo 7 last June (#28 in July). In contrast, the overall best-seller in Iran remains the Saipa Series 100 (aka Pride), a rebadged 1986 Kia Pride, improving 2% in July to over 21.000 units and 11% year-to-date to over 146.000. The 1987 Peugeot 405 follows in 2nd place with almost 14.000 sales and over 81.000 so far in 2017. For comparison, the best-selling Peugeot at home in France sold 6.571 units in July and 61.381 year-to-date…

The Saipa Pride remains the overall best-seller in Iran. 

Added to this is the 405’s twin the Pars, which was produced at over 10.000 units in July and 68.000 in 2017… A significant change on the Iranian podium: thanks to the arrival of the new Saipa Saina, the combined production of what is referred to as the Saipa 200 Series (Tiba and Saina) is up 83% this month and 59% year-to-date, earning the third spot each time. The Renault Tondar 90 (aka Logan) is taking off this year: up 49% in July and 48% year-to-date, as is the Renault Sandero up 132% and 198% respectively. Below the Iran Khodro Samand (#6), the 2005 Peugeot 206 SD (for sedan) is up 32%, followed by the 1998 Peugeot 206 – long discontinued in the rest of the world, up 19%.

Peugeot Pars 

Peugeot 301 

In 2012, Peugeot launched the 301 in some parts of Europe and China, and here at BSCB we have always maintained that the 301 was a match made in heaven for the Iranian market in dire need of some contemporary technology. A testimony of the huge interest the 301 has triggered straight from its (overseas) launch is this Iranian article comparing the technology of the Peugeot Pars with the 301. Yet Peugeot still has to debut the 301 in Iran, and based on their latest announcements this shouldn’t happen before 2019. Instead, Peugeot has launched local pre-production for the… 2008, at odds with local tastes, of which a lonely four units have been  produced so far this year.

Peugeot 206 SD 

The Brilliance H330 is the only Chinese nameplate in the Iranian production Top 10 in July at #10, but there are more below: the Dongfeng Fengshen S30 (incidentally based on a Peugeot 307 platform) ranks 12th, the Chery Tiggo 3X is at #13, the JAC S5 at #15 Chery Tiggo 5 at #17, Chery Fulwin 2 at #18, Brilliance H320 at #19 and Haima S7 at #20. BYD has landed with the S6, ranked at #32 so far in 2017. In the pickup aisle, we witness the failure of the Iran Khodro Arisun, a Peugeot 405 pickup, down 73% so far in 2017 which was supposed to relay the immensely successful Iran Khodro Bardo. Instead, the Zamyad Z24, a rebadged 1970 Nissan Junior, thrones in the #1 spot.

Previous post: Iran January 2017: Saipa Pride leads, Chery Tiggo 3X already in market

One year ago: Iran July 2016: Exclusive production and import figures available

Full July 2017 Top 10 brands, cars and pickups ranking tables below.

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Iran January 2017: Saipa Pride leads, Chery Tiggo 3x already in market

Iranian advertisement for the MVM X22 (aka Chery Tiggo 3x).

* See the Top 20 brands, Top 35 passenger cars and Top 10 pickups by clicking on the title *

Note all figures in this article are local production, not sales, and imports aren’t included. In January 2017 – roughly equivalent to the 10th month of the Persian year 1395 – 127.663 passenger cars and 6.041 pick-up trucks churned out of Iranian factories. The fight for the title of biggest local brand is getting more intense: Peugeot still holds the reins of the Iranian market with a mammoth 31.5% market share, all this despite no Peugeot 301 local production on the horizon still. Saipa now stands only 101 units below (!) at 41.983 vs. 42.084 for the French manufacturer, due to the continued success of the Pride – in fact a 1986 Kia Pride – which founds another 27.043 buyers this month in spite of its advanced 31 years of age. Iran Khodro rounds up the brands podium above Renault, Chery (renamed MVM here after a first launch in the 90s was aborted), JAC, Zamyad, Brilliance, Dongfeng and Kia. With Changan at #11, Lifan at #13, FAW at #15, Haima at #16 and Zotye at #17, we now have no less than 9 Chinese carmakers in the Iranian Top 20 this month…

Zamyad Z24 vs. Hummer H2 

The Pride is followed in January by the Peugeot 206, Peugeot 405 and Saipa Tiba up two spots on its FY2016 ranking to #4. The Peugeot Pars on the other hand is down three to #5. Launched last year, the Renault Sandero – baptised Saipa B90 here – continues its progression at #8 vs. #29 in 2016. It’s further down the ranking that we can spot some interesting finds. The Chery Fulwin 2 cracks the Top 10 thanks to a very robust 2.803 units poduyced this month, ahead of the JAC S5 (2,776) and Brilliance H330 (2.262). Chery also places the Tiggo 5 at #16, the Tiggo 3 at #17, the Arrizo 5 at #20 and, the novelty of the month, the Tiggo 3x (baptised MVM X22 here ) at #28 with 226 units produced, only months after its launch in China.

2017 Peugeot 301

Finally onto the elephant in the room: with Peugeot’s best-sellers in Iran being the 206 launched in 1998 and the 406 launched in 1987, it goes without saying that Iranian consumers have been screaming for the new Peugeot 301 – launched in 2012 and now facelifted (see above) to replace the obsolete 405. Not before 2018 or 2019 according to Peugeot though. Talk about hundreds of thousands of missed sales.

Previous post: Iran Full Year 2016: Saipa Pride and Peugeot 405 lead, Brilliance H330 in Top 10

Full January 2017 Top 20 brands, Top 35 passenger cars and Top 10 pickups below.

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Iran Full Year 2016: Saipa Pride & Peugeot 405 lead, Brilliance H330 in Top 10

The Saipa Pride remains the best-selling vehicle in Iran. 

* See the Top 10 best-selling brands, models, pickups and imports by clicking on the title *

Consult 50 years of Iran Historical Data here

The Iranian new car market is showing clear signs of improved health in 2016 with local production up a stunning 28% to 1.230.632, only slightly dampened by imports down 12% to 54.622. In total, that’s 1.285.254 units for the year, up 25% on the Full Year 2015 score. Peugeot remains the most popular manufacturer in Iran with deliveries up 21% to 32.4% share vs. 33.5% a year ago, followed by local Saipa up 24% to 28.4% share vs. 28.7% a year ago. Iran Khodro remains in third place but sees its market share thaw from 14.9% last year to 12.4% now. Renault takes off this year with total deliveries up 3-fold to just above 110.000 units and 8.7% share vs. 4% in 2015.

Peugeot 405 

Chery (+62%) replaces JAC (-34%) as the most popular Chinese carmaker in Iran in 5th position, distancing Brilliance up a brilliant 428% to 6th place overall. JAC falls to #9. These three Chinese brands are the tip of the iceberg, with Iran one of the countries in the world where China has managed to grab a significant market share. Outside the Top 10 we find Lifan (#12), Dongfeng (#14), Changan (#16), Haima (#19), FAW (#21), MG (#25), Great Wall (#26), Foton (#29), Haval (#35), BAIC (#40), Jinbei (#41) and Geely (#42). Yes you read that well, that’s a total of 15 Chinese brands present in Iran out of a total of 45 brands…

The Renault Sandero storms into the Iranian Top 10 for 2016……as does the Brilliance H330.

The Saipa Pride remains the best-selling nameplate in Iran despite its 30 years of age with just under a quarter of a million units produced in a single year. That’s a comfortable 100.000 units above the Peugeot 405 (+29%) and 206 (+38%) both overtaking the Peugeot Pars, up just 0.1% on its 2015 score. The Iran Khodro Samand gains 20% to become the fifth model with a six-digit production figure for 2016, distancing the Saipa Tiba (+32%), Renault Tondar 90 – aka Dacia Logan (+114%) – and the Renault Sandero completing its first full year in market at #8. The Iran Khodro Dena sure 51% ti stay 9th while the Brilliance H330 breaks into the Top 10 thanks to sales up 288%, ahead of the JAC S5 and Chery Fulwin 2. The Chery Tiggo 5 is the most popular all-new nameplate at #15, followed by the Brilliance H320 (#22), Lifan 820 (#26), Chery Arrizo 5 (#29) and Changan CS35 (#30).

The Chery Tiggo 5 is the most popular all-new nameplate in Iran for 2016 (#15).The Hyundai Santa Fe remains the best-selling import in Iran.

The imported models charts is once again dominated by the Hyundai Santa Fe at 16% share despite deliveries down 15%. That’s over three times the amount of the #2, the Kia Sportage down 28%. The Ssangyong Tivoli ends 2016 just under 2.900 sales, making the imports podium 100% Korean. The Lexus NX ranks at a stunning 4th place in the imported models charts for its first full year on the Iranian market, with the Hyundai Tucson (#7), Renault Fluence (#8), Kia Cerato (#9) and Sorento (#10) also making their entrance within the Top 10. Other big gainers include the Renault Duster at #13, Renault Captur at #14, Toyota Prius at #17, BMW X4 at #18 and Toyota Hilux at #19. Notice also the Volvo XC90 landing at #29 and the Renault Talisman ranking #16 in December, its first month in market.

Lexus NXRenault Talisman

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Previous year: Iran Full Year 2015: Exclusive production and imports figures available

See also: STRATEGY: What future for the Iranian new car market?

Full Year 2016 Top 10 brands, models, pickups and imports vs. Full Year 2015 figures below.

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