Indonesia October 2016: Toyota Calya 80 units above Avanza

toyota-calya-indonesia-october-2016-picture-courtesy-oto-comThe Toyota Calya is once again the best-selling nameplate in Indonesia – but just.

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New car wholesales in Indonesia continue on their recovery with a 4% year-on-year improvement to 91.846 deliveries, lifting the year-to-date tally up 2.5% to 875.296 units. It’s a third consecutive month in pole position for the all-new Toyota Calya but just as in September when it only won by 20 units, the Calya only has a tiny 80 unit-edge in October over the Toyota Avanza, the Indonesian market leader of the past decade now down 39% year-on-year. Thanks to this performance the Calya is now #9 year-to-date with 30.362 sales. Its twin the Daihatsu Sigra remains at a brilliant third place with 6.9% share, distancing the Honda Brio Satya (+38%), Toyota Kijang Innova (+129%) and Daihatsu Xenia (+100%). The rest of the Top 10 is in decline.

Previous month: Indonesia September 2016: Toyota Calya > Avanza for 20 units

One year ago: Indonesia October 2015: Toyota Avanza leads, Datsun GO+ back up

Full October 2016 Top 10 models ranking below.

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Indonesia September 2016: Toyota Calya > Avanza for 20 units

toyota-calya-indonesia-september-2016-picture-courtesy-oto-comToyota Calya. Picture oto.com 

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The Indonesian new car market is up by a very shy 0.1% year-on-year in September to 93.136 registrations, yet the year-to-date tally is up 2.5% to 783.450 units, keeping the hopes of ending 2016 above 1 million units alive. After ending the decade-long reign of the Toyota Avanza last month, we were expecting the Toyota Calya to sail off into the sunset and never look back. Not so. Granted, the Calya posts a 2nd consecutive month in the Indonesian pole position but at 8.832 sales it is only 20 units above the Avanza (-46%). The tremendous initial success of the Calya may be the culprit here with assembly lines struggling to keep up with demand.

toyota-calya-indonesia-september-2016b-picture-courtesy-oto-comToyota Calya

The next few months will tell us whether we are headed towards a clear Calya leadership or a tight battle for domination between the two nameplates. The Daihatsu Sigra for its part climbs onto the overall podium for the first time at #3 with 5.721 units, distancing the Toyota Kijang Innova (+39%) and Honda Brio Satya (+45%) both delivering spectacular year-on-year gains. The Toyota Sienta remains strong at #6, the Daihatsu Xenia resists at +13% and reclaims the #5 YTD spot off the Daihatsu Ayla, the Toyota Fortuner is robust at #11 and the Mitsubishi Pajero Sport is back inside the Top 20 at #19.

Previous month: Indonesia August 2016: Toyota Calya ends decade-long Avanza reign

One year ago: Indonesia September 2015: Toyota Avanza resumes ultra-domination

Full September 2016 Top 20 models ranking below.

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Indonesia August 2016: Toyota Calya ends decade-long Avanza reign

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The Indonesian new car market is up a flamboyant 21% year-on-year in August to 96.294 wholesales, lifting the year-to-date tally up 3% to 690.808 units. Lightning strikes the Indonesian new models ranking in August: for the first time since 2006, the Toyota Avanza gives up its best-selling nameplate title. As we forecast last month, this honour goes to the Toyota Calya, ending a full decade of Avanza domination thanks to 9.241 sales vs. 9.123 for the former #1, down 44% year-on-year. The Calya is priced between IDR 130-150 million (US$9.800-11.400) with the cheapest Avanza 1.3-litre manual starting at IDR 183 million (US$13.900). The Calya’s twin sister, the Daihatsu Sigra is for its part priced at IDR 106-149 million ($8.000-11.300) and gains 7 spots on July to land at #4 with 5.734 deliveries.

daihatsu-sigra-indonesia-august-2016-picture-courtesy-otodriver-comThe Calya twin, the Daihatsu Sigra, is up to #4 in August. 

The Kijang Innova (+25%) and Sienta – up 64% on its inaugural month in July – make it five Toyota Group MPVs inside the Indonesian August Top 6. While the Daihatsu Xenia is down 39%, non-Toyota MPVs particularly suffering from the arrival of the Calya and Sigra this month are the Suzuki Ertiga (-37%), Honda Mobilio (-52%) and Honda BR-V, outside the Top 20 for the 2nd month running. Apart from the latter two nameplates, Honda shines, placing the Brio Satya at #3 – up 226% on a year ago – the HR-V at #7 (+94%), the Jazz at #16 and the Brio RS at #19, the nameplate’s first appearance inside the Indonesian Top 20.

Previous month: Indonesia July 2016: Toyota Sienta, Cayla and Daihatsu Sigra land

One year ago: Indonesia August 2015: New Toyota Avanza and Daihatsu Xenia dominate

Full August 2016 Top 20 models ranking below.

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Indonesia June-July 2016: Toyota Sienta, Cayla & Daihatsu Sigra land

Toyota Calya Indonesia July 2016. Picture courtesy paultan.orgThe Toyota Calya has launched in Indonesia 

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Indonesia is back with a two-month catchup on BSCB. June sales are up a very encouraging 15% year-on-year to 91.471, lifting the H1 2016 into positive territory at 531.920 vs. 525.479 a year ago. Year-to-date, Toyota remains by far the most popular manufacturer in the country with just under 1 in every 3 sales (32.8%) but its access brand Daihatsu is knocked out of its traditional second spot by Honda at a splendid 109.662 sales and 20.6% vs. 89.510 and 16.8%. Mitsubishi (9.6%) overtakes Suzuki (9.3%) for 4th place overall above Datsun (3.5%) with Hino leaping up to #7 ahead of Nissan, Isuzu and Mazda making the Top 10 100% Japanese.

Honda Brio Satya Indonesia July 2016. Picture courtesy autobild.co.idThe Honda Brio Satya ranks 5th in June and 3rd in July.

The Toyota Avanza keeps the models crown at 12.2% share, more than double a Toyota Kijang Innova (6%) boosted by the new model. The Daihatsu Xenia slips down to #3 but remains extremely solid at 5.9% share above the Daihatsu Ayla. Excellent performance of the Honda Brio Satya up 15 spots on May to 5th place with 5.7% share, but the Honda BR-V ends its launch honeymoon with a 7 spot drop to #13 whereas it still ranks at a brilliant third place overall over the First Half of 2016.

It’s in July that the Indonesian models ranking offers us a festival of newcomers. The overall market is once again up in double-digits at +12.5% to 62.585, leading to a year-to-date cume of 594.514 units, up 2% or 13.400 sales on the same period last year. Keep in mind Indonesian data is wholesale sales from factories to dealerships, not end-consumer sales. The Toyota Avanza is still #1 but drops below 10% share for the first time since June 2015 when dealers were awaiting the new model. The Toyota Kijang Innova remains in the 2nd spot with 6.1% share and the Honda Brio Satya stuns with a very first podium ranking thanks to 3.111 sales and 5%.

Daihatsu Sigra Indonesia July 2016Daihatsu Sigra

But the big event in the Indonesian ranking is the thunderous arrival of three all-new nameplates from the Toyota Group, all MPVs. For the first time, the local arm of Toyota (Astra) launches a locally assembled 7-seat MPV that undercuts in price its best-sellers the Toyota Avanz and Daihatsu Xenia: the Toyota Calya and Daihatsu Sigra. Both cars qualify for duty exemptions under Indonesia’s Low Cost Green Car (LCGC) initiative and feature specific logos on their front grille instead of the Toyota and Daihatsu ones. The Calya storms into the ranking directly at #5 with 3.003 sales to dealers and its twin the Daihatsu Sigra enters at #11 with 2.014 units, even though both models were launched on August 2.

Wuling Hongguang S1 Indonesia July 2016With the Calya and Sigra, Toyota is pre-empting the arrival in Indonesia of Chinese low-cost MPV specialist Wuling.

We forecast the Calya will dethrone the Avanza and become Indonesia’s new best-seller in the coming months. While the cheapest Avanza 1.3-litre manual starts from IDR 183 million (US$13.900), the Daihatsu Sigra is priced at IDR 106-149 million ($8.000-11.300) while the Calya is at IDR 130-150 million (US$9.800-11.400). Why this sudden enthusiasm for ultra-low-cost MPVs from Toyota? The answer fits in one word: Wuling. The Chinese manufacturer, a joint-venture between SAIC and General Motors, has just launched in Indonesia the Hongguang low-cost MPV (#1 in China), and is currently building a new plant in Indonesia to create a car it says will be tailored to local needs… Beware Toyota.

Toyota Sienta Indonesia July 2016. Picture courtesy response.jpThe Toyota Sienta lands directly at #4 in Indonesia. 

Finally, the other new nameplate launched by Toyota this month is at the more premium end of the MPV spectrum: the Toyota Sienta, already enormously successful at home in Japan (#3 so far in 2016), and headed for similar success in Indonesia with a flamboyant first month at #4 with 3.007 sales. With the Sienta, Toyota is aiming at Honda and its extraordinarily successful Mobilio and BR-V. So far so good: the Mobilio is down 9 spots in July to #17 and the BR-V falls out of the Top 20 for the first time since its launch last January.

Previous post: Indonesia May 2016: Toyota Avanza and Daihatsu Xenia back at the helm

One year ago (June): Indonesia June 2015: Honda Mobilio and Toyota Innova recover

One year ago (H1): Indonesia First Half 2015: Pickups winners in market down 18

Full June and July 2016 Top 20 models and H1 2016 Top 10 brands below.

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Indonesia May 2016: Toyota Avanza & Daihatsu Xenia back at the helm

Daihatsu Xenia Indonesia May 2016. Picture courtesy autobild.co.idThe Daihatsu Xenia leaps up to 2nd place for only the 2nd time in 3 years.

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New car sales in Indonesia encouragingly gain ground year-on-year for the second month in a row at +12% to 88.519 units in May. The year-to-date total now stands at 440.466 sales, down just 1% of 5.000 deliveries on the same period last year. One year ago, the perennial market leader – the Toyota Avanza – slumped to its first sub-10.000 sales month in over four years (6.778). Now armed with a new generation, Avanza sales almost double year-on-year (+98%) to 13.451 and 15.2% share vs. 12.7% so far this year. Bonus: its twin the Daihatsu Xenia is also in outstanding shape, up 26% to leap into 2nd place with 5.318 sales and 6% share. It is only the second time in the past 3 years (along with August 2015) that the Avanza and Xenia twins sign a 1-2 in Indonesia. In fact, the Toyota Group monopolises the Top 5 this month with the Toyota Agya at #3, its twin the Daihatsu Ayla at #4 (+103%) and the Toyota Kijang Innova at #5 (+38%). The Honda BR-V remains spot at #6, the Honda HR-V is up 141% to #8, the Toyota Fortuner up 173% to #9 and the Mitsubishi Pajero Sport holding strong at #15.

Previous month: Indonesia April 2016: First year-on-year gain in 20 months (+4%)

One year ago: Indonesia May 2015: Toyota Avanza freefalls in lowest May in 4 years

Full May 2016 Top 20 models Ranking Table below.

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Indonesia April 2016: First year-on-year gain in 20 months (+4%)

Toyota Avanza Indonesia April 2016. Picture courtesy itoday.co.idThe Toyota Avanza posts its strongest market share since last October at 15%. 

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Finally! For the first time since August 2014, the Indonesian new car market manages to gain ground year-on-year with sales 4% in April to 84.703 units, limiting the year-to-date drop to -4% at 351.947 deliveries. The perennial market leader, the Toyota Avanza, celebrates with a 9% improvement to 15% market share, its best since last October, but is still haemorrhaging 14% year-to-date at 12.1% share. The Toyota Agya shoots back up 21% to 2nd place overall with the 2016 success story the Honda BR-V dropping to #3 and 5.4% share but remaining 2nd year-to-date. The Daihatsu Ayla (+45%), Honda Mobilio (+83%), Daihatsu Xenia (+54%) and Suzuki Ertiga (+27%) all deliver spectacular growth, and the Mitsubishi Pajero Sport holds its spot inside the Top 20.

Previous month: Indonesia March 2016: Honda BR-V settles at #2, HR-V and Mobilio up

One year ago: Indonesia April 2015: New Toyota Rush breaks into Top 5

Full April 2016 Top 20 models Ranking Table below.

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Indonesia March 2016: Honda BR-V settles at #2, HR-V and Mobilio up

Honda HR-V Indonesia Mach 2016The BR-V has found its place in the Indonesian market without hurting other Honda models. 

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Indonesian new car sales are down 5% year-on-year in March to 93.990 registrations, in line with a First Quarter drop of 6% to 267.228 units. Below the Toyota Avanza down 11% despite the arrival of a new generation last year, the Honda BR-V posts a stunning third consecutive month in 2nd place, back up to 6.5% market share thanks to 6.089 deliveries and adding up to 18.291 sales in just three months. But far from cannibalising the rest of the Honda range, the BR-V has sparked it out of lethargy: the HR-V is up 25% to #3 with 6.034 sales and 6.4%, all three figures being new Indonesian records for the nameplate. The Mobilio is also in great shape, up 133% to 5.088 sales and 5.4% share, its largest monthly volume in over a year (since January 2015). Finally, the Toyota Kijang Innova continues to be lifted by its new generation: up 50% to 4th place and 6.1% share and up 44% to #3 YTD while the all-new Mitsubishi Pajero Sport lodges another very solid month at #12 and 2.046 sales.

Previous month: Indonesia February 2016: Honda BR-V confirms 2nd place

One year ago: Indonesia March 2015: Honda HR-V confirms blockbuster status

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Indonesia February 2016: Honda BR-V confirms 2nd place

Honda BR-V Indonesia February 2016The Honda BR-V is #2 for the second month in a row in Indonesia. 

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The Indonesian new car market stabilises in February at 88.236 registrations, down just 0.6% year-on-year and bringing the year-to-date total to 173.121 units, down 7% on the sale period in 2015. The Toyota Avanza continues its worrying freefall at -27% to just 10.1% market share. The main culprit: the all-new Honda BR-V, confirming the 2nd spot it snapped in January for its very first month of sales and adding 5.575 units for a 6.3% share. In the same segment, the Honda Mobilio is up 18% to #7, the Daihatsu Xenia down 4% to #10 and the Suzuki Ertiga up 18% to #12.

Mitsubishi Pajero Sport Indonesia February 2016The all-new Mitsubishi Pajero Sport is up to #8 overall in Indonesia this month. 

Below, the Toyota Kijang Innova takes advantage of its new generation with deliveries up 33% to 5.014 while the Daihatsu Ayla (+58%) outsells its twin the Toyota Agya (-10%) for the first time. The new generation Mitsubishi Pajero Sport shoots the nameplate up to a record 8th position overall with 3.115 units sold and 3.5% share. The Datsun GO+ is up 29% to #13, the Honda Brio Satya up 63% to #14 and the Toyota Fortuner up 95% to #16, also boosted by the new model.

One year ago: Indonesia February 2015: Honda HR-V up to world-best #5

Full February 2016 Top 20 models Ranking Table below.

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Indonesia January 2016: Honda BR-V instant blockbuster

Honda BR-V Indonesia January 2016. Picture courtesy surabayanews.co.idThe Honda BR-V lands directly in 2nd place in Indonesia.

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After losing 16% over the Full Year 2015, the Indonesian new car market is down a further 10% in January to 84.885 registrations. Exactly two years ago, Honda launched the Mobilio MPV. After starting at #18 in January 2014, it went on to hit a record 10% market share in May of that year and 10.592 sales in March, becoming only the 2nd nameplate in Indonesian history to post five digit-monthly sales after the Toyota Avanza. The Mobilio ended 2014 in 2nd place (79.288 units), but dropped to 4th last year (48.927), having ranked #2 in the monthly Indonesian charts for a total of 9 times over the period – 8 in 2014 but just once in 2015. Priced relatively high, the Mobilio has been perceived as premium by Indonesian consumers.

Honda BR-V Indonesia January 2016Honda BR-V

After hitting the mark once again with the HR-V in 2015 (directly #8), Honda really zeroes in on the decade-long leader the Toyota Avanza with the BR-V, a compact SUV larger but priced below the HR-V and based on a Brio platform like the Mobilio. Considered both as an MPV and an SUV in Indonesia, the BR-V looks tough and capable and with the SUV wave currently engulfing everything on its wake it may just be what consumers need right now. The BR-V lands at a stunning 2nd place with 6.627 sales and 7.8% share just as the Avanza takes another hit with sales down 25% to 9.370 despite a facelift less than 6 months ago.

Toyota Kijang Innova Indonesia January 2016. Picture courtesy autobild.co.idThe Toyota Kijang Innova is back on the Indonesian podium. Picture autobild.co.id

After benefitting from various facelifts over its 12 year-career, the Toyota Kijang Innova finally gave way to an all-new second generation last November, and is boosted accordingly this month with deliveries up 49% year-on-year to 5.825, enabling the nameplate to rank inside the Indonesian podium for the first time since May 2014. Below, the Daihatsu Gran Max Pikap (-28%), Toyota Agya (-14%) and Suzuki Carry Pikap (-25%) suffer but the Suzuki Ertiga (+22%) and Daihatsu Ayla (+27%) are in great shape as is the Honda HR-V at #9. The Toyota Fortuner, also helped by a new model, re-enters the Top 20 thanks to deliveries ip 12%.

Previous post: Indonesia Full Year 2015: Toyota Avanza celebrates one decade at #1

One year ago: Indonesia January 2015: Daihatsu Gran Max #2, Honda HR-V in Top 20

Full January 2016 Top 20 models Ranking Table below.

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Indonesia Full Year 2015: Toyota Avanza celebrates one decade at #1 in market down 16%

Toyota Avanza Indonesia 2015. Picture courtesy itoday.co.idA new Toyota Avanza launched in 2015.

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After two consecutive 1.2m unit years, the Indonesian market underwent a harsh correction in 2015: down 16% to just 1.013.305 registrations. Market leader Toyota falls faster than the market but remains head and shoulders above the competition at 31.8% share. Sister brand Daihatsu increases its market presence in Indonesia thanks to sales down ‘just’ 9% to 167,808 and 16.6% vs. 15.3% in 2014. Thanks to the smashing success of the HR-V, by far the best-selling all-new nameplate of 2015 and directly landing at #8 (36.425 sales), Honda cements its third place at 15.7% share vs. 13.2% a year ago, with Suzuki and Mitsubishi both losing share at -21% each. Datsun shines in 6th place with sales up 43% in spite of a two-model lineup (GO and GO+), now outselling parent brand Nissan (-26%).

Honda HR-V Indonesia 2015. Picture courtesy autobild.co.idInstant blockbuster in Indonesia: the Honda HR-V 

Model-wise, if last year the Honda Mobilio gave traditional leader the Toyota Avanza a run for its money, in 2015 the Avanza returned to ultra-domination at 13.1% share despite sales down 18% to 133.153 and celebrates a full decade in pole position. The next-best thing is a surprise: the Daihatsu Gran Max Pikap manages to gain 2% to 58.121 units and is up two spots on its 2014 ranking. Despite a growing amount of poor quality reports, the Toyota Agya remains in third place (-15%), outpacing the Honda Mobilio down a devastating 38% and two ranks to #4. The Daihatsu Ayla is up two spots o #7 while the Honda HR-V is an instant blockbuster at #8. The Daihatsu Xenia (-29%) and Suzuki Ertiga (-30%) suffer despite a new model and a facelift respectively.

Previous month: Indonesia November 2015: Toyota Agya breaks share record

Previous year: Indonesia Full Year 2014: Toyota Avanza resists Honda Mobilio assault

Two years ago: Indonesia Full Year 2013: Toyota Avanza tops new record market

Full Year 2015 Top 12 models and Top 9 brands Ranking Tables below.

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