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India 1st Half 2015: Maruti, Hyundai and Honda impress

July 24th, 2015 No comments

Hyundai Elite i20 India March 2015. Picture courtesy of zeegnition.comHyundai cracked the Indian code with the Elite i20.

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The Indian market is back on the up in 2015 at +5% over the First Half of the year to 1.321.367 registrations to dealers. Even though it is already ultra-dominant, Maruti – the Indian subsidiary of Suzuki – manages to outpace the market at +9% to 623.000 units, as does Hyundai up 8% to 224.000 sales. Snipping at the heads of Mahindra (-8%), Honda gains an outstanding 15% to 102.400 units and 7.7%. In 5th place, local manufacturer Tata is up an impressive 23%, however the launch of the Bolt/Zest couple has disappointed so far as we’ll detail further below. Toyota and Volkswagen both gain 19% and while Datsun is up 38%, its on a small base as the brand just launched at the same time last year and at 10.831 sales it only accounts for 0.8% of the Indian market.

Maruti Alto K10 India 2014. Picture courtesy of cartrade.comThe Maruti Alto is headed towards 11 consecutive years in the Indian pole position.

In the models ranking, the Maruti Alto is quietly headed towards an 11th consecutive year in pole position even though it hasn’t ranked #1 every month so far in 2015 (#2 in June) with stable sales at 138.800 units. The Maruti DZire (+8%) and Swift (+4%) are catching up but remain at a fair distance. The main change atop the Indian sales charts comes from Hyundai: the Korean manufacturer cracked a difficult segment with the Elite i20, up 3-fold on the old model to 5th place and 66.217 sales. The Maruti Celerio at #11 and Toyota Innova at #14, both up 12%, also make themselves noticed.

Maruti Ciaz India October 2014. Picture courtesy of zigwheels.com2The Maruti Ciaz is the most popular all-new nameplate in 2015 so far.

A very dynamic market, India welcomes no less than 8 all-new nameplates inside the H1 2015 Top 60, but most are disappointments. The Maruti Ciaz is the best ranked at #15 with 29.000 sales and has now found its cruising rhythm at a very satisfying level, allowing Maruti into a new segment. The Tata Zest (#28) and Bolt (#34), if they somewhat enable Tata to catch up on lost time, have failed to convince and the Bolt even fell to a paltry 447 sales in June. Similarly, the Honda Mobilio and Datsun GO+ have not managed to replicate their Indonesian success in India: they rank #31 and #39. The Renault Lodgy on the contrary is opening new sales potential for the French manufacturer: it was Renault’s best-seller in April and May. Finally, the Honda Jazz (#55) and Hyundai Creta (#57) were introduced in June and already feature in the Top 60 for H1 2015, a good sign for the remainder of the year.

Previous post: India June 2015: Maruti DZire leads, Hyundai Creta lands

Q1 2015 update: India 1st Quarter 2015: Maruti and Hyundai dominate market up 2%

FY 2015 update: India Full Year 2014: Datsun GO underwhelms in market back up

One year ago: India June 2014: Maruti Wagon R up to 2nd place

Full H1 2015 Top 15 brands and Top 60 models vs. Full H1 2014 figures below.

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India June 2015: Maruti DZire leads, Hyundai Creta lands

July 24th, 2015 1 comment

Hyundai Creta India June 2015Hyundai Creta

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The Indian new light vehicle market marks a pause in its recovery in June: down 0.5% year-on-year to 217.642 deliveries to dealerships – Indian data doesn’t track end-customer purchases. The year-to-date total stands at 1.321.367 units halfway through 2015, up 5% on 2014. Maruti (47.2% share) and Hyundai (16.7%) both outpace the market and stay in positive, but the most impressive evolution is posted by Honda, up one spot on May and 13% year-on-year to now round up the podium at 8.4% share. Tata is up 30% but stays 6th, Renault is up 1% at #8, Volkswagen up 31% at #9 but Ford (-38%), Chevrolet (-41%) and Nissan (-43%) implode.

Honda Jazz India June 2015. Picture courtesy team-bhp.comThe Honda Jazz returns to India.

Model-wise, thanks to sales up a splendid 37% year-on-year to 21.866, the Maruti DZire – a Suzuki Swift sedan – is the best-selling vehicle in the country for the 4th time ever after May 2013May 2014 and July 2014. It distances the Maruti Alto at 21.115 (-31%) while the Maruti Swift also shine at +27% to 17.313 units. Below the Maruti Wagon R, the Hyundai Elite i20 holds onto the 5th spot while the Maruti Celerio is boosted up 66% by the new diesel and CVT variants to a record 7th place with 8.078 registrations (previous best: 7.323 in Feb 2014). With the new generation finally available in India, the Honda Jazz makes its return in the Indian sales charts at #25 with 2.336 units and the locally-produced Hyundai Creta lands at #32 with 1.641 deliveries to dealerships ahead of its national launch on 21 July, India being the second market in the world where this small SUV goes on sale after China where it is baptised ix25.

Previous month: India May 2015: Maruti Alto up 31%, Lodgy Renault’s best-seller again

One year ago: India June 2014: Maruti Wagon R up to 2nd place

Full June 2015 Top 15 brands and Top 60 models below.

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Categories: India

India May 2015: Maruti Alto up 31%, Lodgy Renault’s best-seller again

June 10th, 2015 No comments

Renault Lodgy India May 2015. Picture courtesy carindia.inRenault Lodgy

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The Indian new car market confirms its return into gear with sales up 7% year-on-year in May to 213.698 units (excluding commercials and luxury brands), lifting the year-to-date total, to 1.103.725 deliveries, up 5% on 2014. Once again Maruti not only overpowers all other manufacturers with an elephant-like 47.9% market share, it also outpaces the market at +13% thanks mainly to the Alto improving 31% to 22.595 deliveries this month. Hyundai (17.3%), Mahindra (7.5%), Honda (6.3%), Toyota (5.4%) and Tata (5.2%) complete a Top 6 holding just under 90% share of the Indian market. Volkswagen is up a stunning 57% thanks to the facelifted Polo up 141% on the old model in May 2014 to #18, the nameplate’s highest ranking since January 2013. Renault manages to stabilise its sales (-1%) by compensating the freefalling of Duster sales (-57%) by the arrival of the Lodgy, improving two spots on its debut month in April to #27 with 1.947 sales and leading the brand’s sales in India for the second month running.

VW Polo India May 2015. Picture courtesy zigwheels.comIts facelift lifts the VW Polo to its best ranking in India in over two years.

Nissan (-35% year-on-year) is back above low-cost division Datsun (-14%) with Go+ sales dropping 32% and Go sales down 36% on last month. Skoda bucks the trend with sales up 26%. Among other models news, the Hyundai Elite i20 continues on its record run, lodging a 4th consecutive month above 10.000 units, up 224% on the previous model last year, and the Hyundai Grand i10 does so for the first time since March 2014. The Maruti Celerio is up 3 spots to #9, its best ranking since last August thanks to the start of diesel shipments. No sudden reversal of fortune for Tata’s disappointing nameplates: the Zest is stuck at the lower end of the Top 30, the Bolt ranks #44 and while the Nano is up 36% at #33 thanks to the new GenX automatic variant, it still only sells 1.365 units.

Previous month: India April 2015: Renault Lodgy lands with 2.032 sales

One year ago: India May 2014: Maruti Swift DZire and Swift lead, Alto down to #3

Full May 2015 Top 15 brands and Top 60 models below.

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India April 2015: Renault Lodgy lands with 2.032 sales

May 8th, 2015 No comments

Renault Lodgy India April 2015. Picture courtesy gaadi.comThe Renault Lodgy has made its entrance on the Indian market.

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Traditionally a slower month as it is the start of the new financial year and March sales always get boosted by increased incentives, April bucks the trend this year in India: up a fantastic 19% year-on-year to 214.169 registrations (excluding commercial vehicles and luxury brands), which brings the year-to-date total to 890.027 units, up 5% on 2014. Maruti outsmarts the market once again with sales up 27% to 100.709 units, leading to a mammoth 47% market share. In fact the Top 5 brands account for no less than 84.8% of the Indian market in April, with Hyundai up 10% to 18% share, Mahindra back up to #3 but with stable sales year-on-year, Honda up 15% and Toyota shooting up 63% thanks to the Innova (+47%), Etios Liva (+83%) and Fortuner (+80%).

Tata Bolt India April 2015. Picture courtesy of cartrade.comIt’s official: the Tata Bolt is a flop.

Tata is up 37% in 6th place but at 10.230 sales it posts its weakest monthly score since July 2014. The Tata brand has taken a beating at home in India and is struggling to regain the trust of car buyers: Tata’s best-seller is still the Indica/Vista (2.652) outselling the new Bolt (633) by a 4 to 1 margin while the Indigo/Manza (2.165) outsells the new Zest (1.989)… The Nano (1.486) still hasn’t taken off despite numerous facelifts, relaunches and refurbishes. Finally Datsun (2.625) outsells its parent company Nissan (1.634) for the first time since April 2014, with the GO+ MPV gradually improving to a best-ever – but still disappointing – 1.563 units this month, while the GO is back above 1.000 monthly deliveries (1.062) for the first time since last October but still down a tough 61% year-on-year.

Datsun GO+ India April 2015. Picture courtesy indiatimes.comDatsun GO+ – Datsun outsells Nissan for the first time this year.

The Maruti Alto (+28%) keeps the lead of the models ranking, increasing the gap with its pursuants the Maruti Swift (+16%) and Swift DZire (+14%) while the Maruti Wagon R is boosted up 49% to 13.872 registrations. The Hyundai Elite i20 posts a 2nd consecutive month above 12.000 deliveries (12.425), up almost 4-fold on the nameplate’s score from a year ago. The main novelty in the April models ranking in India is the arrival of the Renault Lodgy MPV at #29 with an excellent 2.032 sales, or third in its segment below the Toyota Innova (5.285) and Maruti Ertiga (4.181) and above the Honda Mobilio (689). The Lodgy kicks the Duster down 46% year-on-year to #31, and given Indian data tracks sales to dealers, it will take a couple of months before we can establish whether the Lodgy is a success or not.

Previous post: India 1st Quarter 2015: Maruti and Hyundai dominate market up 2%

Previous month: India March 2015: Hyundai Elite i20 breaks volume record

One year ago: India April 2014: Hyundai Xcent instant hit, Datsun Go sells more than entire Nissan range

Full April 2015 Top 60 models and Top 15 brands below.

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Categories: India

India 1st Quarter 2015: Maruti and Hyundai dominate market up 2%

May 2nd, 2015 No comments

Maruti Alto K10 India March 2015. Picture courtesy of cartrade.comThe Maruti Alto continues to dominate the Indian market.

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The Indian new car market is revving back into gear: up 2% year-on-year over the first quarter of 2015 to 675.858 units – note this figure doesn’t include commercial vehicle, neither carmakers not sharing official sales for the period like Audi, Mercedes, BMW, Jaguar Land Rover and Volvo, and the total market should be around 720.000 units over the period. Going against global trends, the Indian market is consolidating itself rather than fragmenting, with 5 of the Top 6 manufacturers improving frankly faster than the market and now adding up to a whopping 92% of the market vs. 87.2% a year ago.

Toyota Innova India March 2015. Picture courtesy of motorbeam.comThe Innova helps Toyota up 29% in India so far in 2015.

Toyota (+29%) is the best performer, followed by Tata (+20%), Honda (+19%), Hyundai (+9%) and Maruti Suzuki (+6%), taking fast steps to a gargantuan 50% market share at 46.9% vs. 45.2% over Q1 2014. Datsun disappoints, holding just 0.7% of the Indian market (5.008 sales) despite the addition of the Go+ MPV, and pulling Nissan down 39% to 1.1%.

Hyundai Elite i20 India March 2015. Picture courtesy of zeegnition.comThe Hyundai Elite i20 cracks the Indian Top 5 over Q1 2015.

The Top 4 best-selling models are all Marutis and remain unchanged year-on-year: the Alto is ahead, followed by the Swift, DZire and Wagon R. But the main event in the model sales charts is the coming of age of the Hyundai i20, with the new generation ‘Elite’ taking the nameplate to unchartered territory: up 145% on a year ago to 32.617 units and breaking its all-time monthly volume record in the process (12.812 in March). This brings the number of Hyundais inside the Indian Top 10 to 3 along with the Grand i10 at #7 and the Eon at #10.

Maruti Ciaz India March 2015. Picture courtesy of zigwheels.comMost successful new entrant: the Maruti Ciaz

The Maruti Ciaz is the most successful all-new nameplate, landing at #15 thanks to 15.666 units sold in 3 months, making it a whopping 8 Marutis ranking inside the Top 15. Other newcomers include the Honda Mobilio, Tata Zest, Bolt and Datsun GO+. Finally, notice the Datsun GO already down year-on-year at -2% to just 2,022 units vs. 5.568 for the Tata Nano (-23%).

Full Q1 2015 Top 15 brands and Top 70 models vs. Full Q1 2014 figures below.

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India March 2015: Hyundai Elite i20 breaks volume record

April 9th, 2015 No comments

Hyundai Elite i20 India March 2015. Picture courtesy motoroids.comHyundai Elite i20

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The Indian new car market is up 5% year-on-year in March to 239,521 registrations, bringing the year-to-date total to 675,858 units, up 2% on 2014. Maruti (+1%) underperforms but still holds a commanding 43.3% share (vs. 46.9% year-to-date), while Hyundai (+13%) and Honda (+23%) leap forward. Mahindra (-14%) drops to 4th but Tata (+19%) and Toyota (+62%) display strong results. In the models ranking, Maruti monopolises the Top 4 as usual with the Alto (24,961 sales), DZire (17,971), Swift (16,722) and Wagon R (15,198) dominating the sales charts. In 5th place, the Hyundai Elite i20 delivers all-time record monthly sales at 12,812 units, triple its March 2014 score. Further down, the Toyota Innova is up 81% to #12, the Maruti Ciaz slides down to #18 and the Datsun Go+ is inside the Top 40 for the first time at #38 but even though it almost doubles its sales compared to February they still stand at a very shy 1,406 units.

Previous month: India February 2015: Maruti Alto and Hyundai Elite i20 strong

One year ago: India March 2014: Datsun Go and Hyundai Xcent land

Full March 2015 Top 15 brands and Top 60 models below.

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India February 2015: Maruti Alto and Hyundai Elite i20 strong

March 6th, 2015 No comments

Maruti Alto K10 India 2014. Picture courtesy of cartrade.comThe Maruti Alto hits its highest volume in 8 months in India.

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Indian new car sales sign their 4th consecutive month of year-on-year gains at +9% in February to 227,614 deliveries for the 15 brands sharing official data, bringing the year-to-date total to 436,337 units, up 2% on 2014. Maruti keeps its stranglehold on the Indian market at 47.8% share above Hyundai up 10% to 16.4%, Mahindra (-6%) back above Honda (16%) and Tata back up an impressive 22% thanks to the addition of the Bolt (#28) and Zest (#29). Datsun vegetates at #12 with a combined 1,477 sales for the GO+ (#43) and GO (#45) to be compared with 1,296 sales (-48%) for the Tata Nano alone.

Hyundai Elite i20 India November 2014. Picture courtesy of zeegnition.com2nd ever 10,000+ sales month for the Hyundai Elite i20 in India

Atop the models ranking, the Maruti Alto delivers its best score since June 2013 at 25,673 sales above the Swift (19,546), Dzire (17,085) and Wagon R (14,315) while the Hyundai Elite i20 is above 10,000 monthly deliveries for only the 2nd time ever at 10,264 in 5th place. Further down, notice the Honda Amaze up 19% to #9, the Maruti Celerio back inside the Top 10 at #10 and the Maruti Ciaz stabilising at #14, just below its rival the Honda City at #12.

Previous month: India January 2015: Hyundai Elite i20 back in Top 5, Tata Bolt in Top 30

One year ago: India February 2014: Maruti Celerio up to 7th place

Full February 2015 Top 15 brands and Top 60 models below.

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India January 2015: Hyundai i20 back to #5, Tata Bolt in Top 30

February 6th, 2015 No comments

Hyundai Elite i20 India November 2014. Picture courtesy of zeegnition.comHyundai Elite i20

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New car sales in India are firing up by 7% year-on-year in January to 227,125 units for the 15 manufacturers publishing monthly data – add around 1% to 2% for an idea of total market size. Maruti-Suzuki tightens its stranglehold on the market even further thanks to sales up 12% on January 2014 to 105,559 units for a 46.5% market share. Hyundai (+4%) is at 15.3% while Honda shines: up 17% to overtake Mahindra for third place. Tata (+19%) has finally bottomed out, Toyota impresses at +16% but Ford (-1%), Chevrolet (-21%), Volkswagen (-9%), Renault (-3%) and Nissan (-50%), Skoda (-8%) and Fiat (-34%) all disappoint. Thanks to the GO+ (816 sales), Datsun lodges its largest volume since last May at a still extremely discreet 1,656 deliveries for a tiny 0.7% market share.

Tata Bolt India December 2014. Picture courtesy of cartrade.comTata Bolt

The Maruti Alto (22,889 sales), Swift (19,669) and DZire (19,533) all start the year all guns blazing, each delivering very strong scores. The Hyundai Elite i20 is back up to 5th place thanks to 9,541 units sold, above the Hyundai Grand i10 at 8,724, knocking down the Mahindra Bolero to #7. The Maruti Ciaz is back up 4 spots on December to #13, the Hyundai Xcent up 4 to #18, the Tata Zest down two to #25 and the Tata Bolt is up 13 to #29 with 2,457 sales. First Top 50 ranking for the Datsun GO+ at #44 with 816 sales just below the GO at 840.

Previous post: India Full Year 2014: Datsun GO underwhelms in market back up

Previous month: India December 2014: Tata Bolt and Datsun GO+ land

One year ago: India January 2014: Honda City breaks into Top 10 for first time

Full January 2015 Top 15 brands and Top 60 models below.

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India Full Year 2014: Datsun Go underwhelms in market back up

January 9th, 2015 No comments

Datsun GO India 2014. Picture courtesy of cars.co.zaThe Datsun GO sold 13,079 units in 10 months in India.

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After surprisingly halting by -7% in 2013, the Indian new car market is back in positive territory in 2014, up  3% to 2,540,750 deliveries to dealerships – Indian data isn’t end-consumer sales. This is the 2nd best year of sales for India below the 2.65 million units it hit in 2012. Note this doesn’t include LCV sales. Local manufacturer Maruti Suzuki is slowly but surely driving towards 50% market share, going from 43.1% in 2013 to 45.3% this year thanks to sales up 8% to 1.152 million units. Hyundai also gains almost one percentage point of market share at 16.2% and 411,456 sales while Mahindra painfully drops 14% to 8.2%.

Maruti Alto K10 India 2014. Picture courtesy of cartrade.comThe Maruti Alto celebrates 10 consecutive years in the Indian pole position.

Honda is the best-performing manufacturer in the country in 2014 with sales up a gigantic 67% to upgrade up to 4th place overall with 7.1% share, due to the runaway success of the new generation Honda City, up 259% on the old model to break into the annual Indian Top 10 for the very first time at #8. It even peaked at #5 in July, becoming the most popular Honda nameplate of all times in India. Notice also Fiat up 41%, Audi up 8% to a record 10,851 units and Mercedes up 13% to an all-time high 10,201 sales.

Honda City India 2014. Picture courtesy of indiaautosblog.comThe Honda City peaked at a best-ever 5th place in July.

The Maruti Alto celebrates 10 consecutive years in pole position in India with stable sales year-on-year at 264,544 units. It was beaten twice this year though and dropped to third place in May for the first time since June 2004. Big event in 2nd and 3rd place overall: both the Maruti Swift DZire and Swift pass the 200,000 annual unit-milestone for the first time this year, the only nameplate to ever have done so in India along with the Alto. After ranking #1 for the first time in May 2013, the Swift DZire repeated that feat twice in 2014: in May and July to finish the year at a record 2nd place, exchanging positions with the Swift. The Maruti Wagon R at #4 makes it 4 Marutis in the Top 4 for the third year in a row and also narrowly breaks its annual sales record at 159,269 units.

Hyundai Grand i10 India 2014. Picture courtesy of motorbeam.comThe Hyundai Grand i10 is the best-selling foreigner in India in 2014.

For its first full year of sales, the Hyundai Grand i10 replaces the Hyundai Eon to become the most popular foreigner in India – albeit produced locally, more than doubling its 2013 score to 103,749 units. It was however outsold by its big brother the Elite i20 towards the end of the year so another passing of the relay could be in the cards for 2015. The Maruti Celerio is the best-selling all-new entrant this year, missing out on a Top 10 ranking by 1.500 units at #11 and 67,616 sales, followed by the Hyundai Xcent at #15 and 51,614 units.

Datsun GO+ India 2014. Picture courtesy of cartrade.comDatsun is hoping the GO+ will be better suited to the Indian market. 

There is an Indian elephant in the room: the Datsun GO. It is always heartbreaking when a new launch starts well before slowly falling apart, but this is essentially what happened to the GO in India this year. India was where the Datsun brand would begin its revival in one of the most anticipated debuts of 2014. Unveiled with great fanfare by Carlos Ghosn in New Delhi in July 2013, the GO never managed to break into the monthly Top 20, peaking at #22 and 2,695 deliveries for its 2nd month in market in April before crashing down to just 800 units in July and a miserable 453 in December. The GO is dead, long live the GO+? Datsun is hoping its new MPV will have a better chance at climbing the Indian sales charts.

Datsun Go India March 2014. Picture courtesy of What Car IndiaThe Datsun GO launch in India was underwhelming.

That the Indian consumer has rejected the Datsun GO as fiercely as it did the Tata Nano a couple of years back is in itself a fascinating insight into this market, where the car is still a status symbol. Nissan failed (so far) with the GO for the same reason Tata failed with the Nano: the ultra low-cost concept doesn’t work in India. Even though it took engineering prowess to lower the price of the Nano to US$1.500 and the GO to US$5.000, most potential first car buyers in India will opt to wait a couple more years so they can afford a ‘proper’ car that will cost them at least double the price. This is not to say low-cost will never work here, but two resounding flops in a row will ensure most manufacturers shy away from trying the same experiment any time soon. More on this here: STRATEGY: Understanding the Indian car market, an article I wrote at the time the Datsun GO launched in India.

Previous post: India December 2014: Tata Bolt and Datsun GO+ land

Previous year: India Full Year 2013: Maruti Alto #1, Swift, DZire and Wagon R break records

Two years ago: India Full Year 2012: Maruti Swift and DZire beat records

Full Year 2014 Top 20 brands and Top 50 models vs. Full 2013 figures below.

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India December 2014: Tata Bolt and Datsun GO+ land

January 9th, 2015 No comments

Tata Bolt India December 2014. Picture courtesy of cartrade.comTata Bolt

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The sky is getting clearer and clearer for the Indian new car market: up a very dynamic 17% year-on-year in December to its 5th consecutive month above 200,000 shipments at 206,081 excluding premium brands. The annual total is back above 2.5 million units after a dip in 2013. Brand-wise, Maruti continues to evolve at stratospheric heights and is edging ever closer to owning half of the Indian market at 47.6% share this month. Hyundai (15.8%) almost double its follower’s share – Mahindra at 8.2% – while Honda is up a gigantic 163% year-on-year to #4 and 7%. Notice also Tata back up 30% thanks to the arrival of the Zest, Volkswagen up 34% but Ford down 36% and Chevrolet down 45%.

Datsun GO+ India December 2014. Picture courtesy of cartrade.comCan the GO+ reverse Datsun’s fortunes in India?

The Maruti Alto dominates the models ranking once again with over 22,000 sales above the Swift, DZire and Wagon R while the Mahindra Bolero shoots back up 5 spots on November to #5 with 9,748 sales, its highest monthly volume since last March. Launched a few months ago, the Maruti Ciaz (- 5 spots to #17) and Tata Zest (-4 to #23) are alarmingly starting to fade already while the Datsun Go is dying of a more miserable death each month: now out of the Top 50 and down to a mere 455 sales, less than one-third the score of the Tata Nano, arguably the biggest flop in India over the past decade.

Tata Nano India December 2014Considered a flop, the Tata Nano has been more successful than the Datsun Go so far.

Just as the GO falls into oblivion, its MPV variant the GO+ makes its first appearance in the Indian ranking in the hope to reverse Datsun’s fortunes. It’s a discreet showing for now at #56 and 249 sales. The Tata Bolt the hatchback version of the Zest, although not on sale until early 2015 here, also lands in the ranking at #42 with 852 units, keeping in mind Indian car sales figures are factory shipments to dealers and not end-consumer sales.

Previous month: India November 2014: Hyundai i20 Elite above 10,000 sales

One year ago: India December 2013: Maruti Alto and Swift hit highest shares in one year

Full December 2014 Top 15 brands and Top 60 models Ranking Tables below.

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Categories: India