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India January 2015: Hyundai i20 back to #5, Tata Bolt in Top 30

February 6th, 2015 No comments

Hyundai Elite i20 India November 2014. Picture courtesy of zeegnition.comHyundai Elite i20

* See the Top 15 best-selling brands and Top 60 models by clicking on the title *

New car sales in India are firing up by 7% year-on-year in January to 227,125 units for the 15 manufacturers publishing monthly data – add around 1% to 2% for an idea of total market size. Maruti-Suzuki tightens its stranglehold on the market even further thanks to sales up 12% on January 2014 to 105,559 units for a 46.5% market share. Hyundai (+4%) is at 15.3% while Honda shines: up 17% to overtake Mahindra for third place. Tata (+19%) has finally bottomed out, Toyota impresses at +16% but Ford (-1%), Chevrolet (-21%), Volkswagen (-9%), Renault (-3%) and Nissan (-50%), Skoda (-8%) and Fiat (-34%) all disappoint. Thanks to the GO+ (816 sales), Datsun lodges its largest volume since last May at a still extremely discreet 1,656 deliveries for a tiny 0.7% market share.

Tata Bolt India December 2014. Picture courtesy of cartrade.comTata Bolt

The Maruti Alto (22,889 sales), Swift (19,669) and DZire (19,533) all start the year all guns blazing, each delivering very strong scores. The Hyundai Elite i20 is back up to 5th place thanks to 9,541 units sold, above the Hyundai Grand i10 at 8,724, knocking down the Mahindra Bolero to #7. The Maruti Ciaz is back up 4 spots on December to #13, the Hyundai Xcent up 4 to #18, the Tata Zest down two to #25 and the Tata Bolt is up 13 to #29 with 2,457 sales. First Top 50 ranking for the Datsun GO+ at #44 with 816 sales just below the GO at 840.

Previous post: India Full Year 2014: Datsun GO underwhelms in market back up

Previous month: India December 2014: Tata Bolt and Datsun GO+ land

One year ago: India January 2014: Honda City breaks into Top 10 for first time

Full January 2015 Top 15 brands and Top 60 models below.

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Categories: India

India Full Year 2014: Datsun Go underwhelms in market back up

January 9th, 2015 No comments

Datsun GO India 2014. Picture courtesy of cars.co.zaThe Datsun GO sold 13,079 units in 10 months in India.

* See the Top 20 best-selling brands and Top 50 models by clicking on the title *

After surprisingly halting by -7% in 2013, the Indian new car market is back in positive territory in 2014, up  3% to 2,540,750 deliveries to dealerships – Indian data isn’t end-consumer sales. This is the 2nd best year of sales for India below the 2.65 million units it hit in 2012. Note this doesn’t include LCV sales. Local manufacturer Maruti Suzuki is slowly but surely driving towards 50% market share, going from 43.1% in 2013 to 45.3% this year thanks to sales up 8% to 1.152 million units. Hyundai also gains almost one percentage point of market share at 16.2% and 411,456 sales while Mahindra painfully drops 14% to 8.2%.

Maruti Alto K10 India 2014. Picture courtesy of cartrade.comThe Maruti Alto celebrates 10 consecutive years in the Indian pole position.

Honda is the best-performing manufacturer in the country in 2014 with sales up a gigantic 67% to upgrade up to 4th place overall with 7.1% share, due to the runaway success of the new generation Honda City, up 259% on the old model to break into the annual Indian Top 10 for the very first time at #8. It even peaked at #5 in July, becoming the most popular Honda nameplate of all times in India. Notice also Fiat up 41%, Audi up 8% to a record 10,851 units and Mercedes up 13% to an all-time high 10,201 sales.

Honda City India 2014. Picture courtesy of indiaautosblog.comThe Honda City peaked at a best-ever 5th place in July.

The Maruti Alto celebrates 10 consecutive years in pole position in India with stable sales year-on-year at 264,544 units. It was beaten twice this year though and dropped to third place in May for the first time since June 2004. Big event in 2nd and 3rd place overall: both the Maruti Swift DZire and Swift pass the 200,000 annual unit-milestone for the first time this year, the only nameplate to ever have done so in India along with the Alto. After ranking #1 for the first time in May 2013, the Swift DZire repeated that feat twice in 2014: in May and July to finish the year at a record 2nd place, exchanging positions with the Swift. The Maruti Wagon R at #4 makes it 4 Marutis in the Top 4 for the third year in a row and also narrowly breaks its annual sales record at 159,269 units.

Hyundai Grand i10 India 2014. Picture courtesy of motorbeam.comThe Hyundai Grand i10 is the best-selling foreigner in India in 2014.

For its first full year of sales, the Hyundai Grand i10 replaces the Hyundai Eon to become the most popular foreigner in India – albeit produced locally, more than doubling its 2013 score to 103,749 units. It was however outsold by its big brother the Elite i20 towards the end of the year so another passing of the relay could be in the cards for 2015. The Maruti Celerio is the best-selling all-new entrant this year, missing out on a Top 10 ranking by 1.500 units at #11 and 67,616 sales, followed by the Hyundai Xcent at #15 and 51,614 units.

Datsun GO+ India 2014. Picture courtesy of cartrade.comDatsun is hoping the GO+ will be better suited to the Indian market. 

There is an Indian elephant in the room: the Datsun GO. It is always heartbreaking when a new launch starts well before slowly falling apart, but this is essentially what happened to the GO in India this year. India was where the Datsun brand would begin its revival in one of the most anticipated debuts of 2014. Unveiled with great fanfare by Carlos Ghosn in New Delhi in July 2013, the GO never managed to break into the monthly Top 20, peaking at #22 and 2,695 deliveries for its 2nd month in market in April before crashing down to just 800 units in July and a miserable 453 in December. The GO is dead, long live the GO+? Datsun is hoping its new MPV will have a better chance at climbing the Indian sales charts.

Datsun Go India March 2014. Picture courtesy of What Car IndiaThe Datsun GO launch in India was underwhelming.

That the Indian consumer has rejected the Datsun GO as fiercely as it did the Tata Nano a couple of years back is in itself a fascinating insight into this market, where the car is still a status symbol. Nissan failed (so far) with the GO for the same reason Tata failed with the Nano: the ultra low-cost concept doesn’t work in India. Even though it took engineering prowess to lower the price of the Nano to US$1.500 and the GO to US$5.000, most potential first car buyers in India will opt to wait a couple more years so they can afford a ‘proper’ car that will cost them at least double the price. This is not to say low-cost will never work here, but two resounding flops in a row will ensure most manufacturers shy away from trying the same experiment any time soon. More on this here: STRATEGY: Understanding the Indian car market, an article I wrote at the time the Datsun GO launched in India.

Previous post: India December 2014: Tata Bolt and Datsun GO+ land

Previous year: India Full Year 2013: Maruti Alto #1, Swift, DZire and Wagon R break records

Two years ago: India Full Year 2012: Maruti Swift and DZire beat records

Full Year 2014 Top 20 brands and Top 50 models vs. Full 2013 figures below.

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Categories: India

India December 2014: Tata Bolt and Datsun GO+ land

January 9th, 2015 No comments

Tata Bolt India December 2014. Picture courtesy of cartrade.comTata Bolt

* See the Top 15 best-selling brands and Top 60 models by clicking on the title *

The sky is getting clearer and clearer for the Indian new car market: up a very dynamic 17% year-on-year in December to its 5th consecutive month above 200,000 shipments at 206,081 excluding premium brands. The annual total is back above 2.5 million units after a dip in 2013. Brand-wise, Maruti continues to evolve at stratospheric heights and is edging ever closer to owning half of the Indian market at 47.6% share this month. Hyundai (15.8%) almost double its follower’s share – Mahindra at 8.2% – while Honda is up a gigantic 163% year-on-year to #4 and 7%. Notice also Tata back up 30% thanks to the arrival of the Zest, Volkswagen up 34% but Ford down 36% and Chevrolet down 45%.

Datsun GO+ India December 2014. Picture courtesy of cartrade.comCan the GO+ reverse Datsun’s fortunes in India?

The Maruti Alto dominates the models ranking once again with over 22,000 sales above the Swift, DZire and Wagon R while the Mahindra Bolero shoots back up 5 spots on November to #5 with 9,748 sales, its highest monthly volume since last March. Launched a few months ago, the Maruti Ciaz (- 5 spots to #17) and Tata Zest (-4 to #23) are alarmingly starting to fade already while the Datsun Go is dying of a more miserable death each month: now out of the Top 50 and down to a mere 455 sales, less than one-third the score of the Tata Nano, arguably the biggest flop in India over the past decade.

Tata Nano India December 2014Considered a flop, the Tata Nano has been more successful than the Datsun Go so far.

Just as the GO falls into oblivion, its MPV variant the GO+ makes its first appearance in the Indian ranking in the hope to reverse Datsun’s fortunes. It’s a discreet showing for now at #56 and 249 sales. The Tata Bolt the hatchback version of the Zest, although not on sale until early 2015 here, also lands in the ranking at #42 with 852 units, keeping in mind Indian car sales figures are factory shipments to dealers and not end-consumer sales.

Previous month: India November 2014: Hyundai i20 Elite above 10,000 sales

One year ago: India December 2013: Maruti Alto and Swift hit highest shares in one year

Full December 2014 Top 15 brands and Top 60 models Ranking Tables below.

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Categories: India

India November 2014: Hyundai i20 Elite above 10,000 sales

December 11th, 2014 No comments

Hyundai Elite i20 India November 2014. Picture courtesy of zeegnition.comHyundai i20 Elite

* See the Top 60 best-selling models and Top 8 brands by clicking on the title *

The eye of the storm has passed for the Indian new car market: up 6% year-on-year in November to 208,668 registrations, bringing the year-to-date total to 2,306,418 deliveries, up 2% on 2013. Note these figures don’t include commercial vehicles and luxury brands. Brand-wise, local manufacturer Maruti is up a splendid 17% YOY to 100,024 sales and 46.1% market share, followed by Hyundai (+6%) and Honda up a mammoth 64% to 15,263 units and 7% share. Mahindra suffers at -18% just above Toyota (+19%) and Tata (+12%). The Top 4 best-selling nameplates are all Marutis but in a completely different order from October: Alto-Swift-Swift DZire-Wagon R. The Hyundai i20 Elite is back inside the Top 5 and sells over 10,000 units in a single month for the first time ever at 10,552 sales, leading all Hyundais in India. The Maruti Ciaz catches its breath after a flamboyant Top 10 ranking in October at #9: it is down 18% to a still impressive #12 and 5,232 deliveries as the Honda City reclaims the segment lead at #7 and 7,251 units sold. The Tata Zest gains one spot and improves its monthly volume record to 3,835 sales at #19.

Datsun Go India April 2014. Picture courtesy of motorbash.comIt’s official: the Datsun GO is dead in India.

But the biggest event of the month in India is arguably the sales death of the Datsun GO. Just as the newly relaunched brand is wreaking havoc in Russia and going from strength to strength in Indonesia and South Africa, the GO’s appalling crash test results released last month were a death sentence for the low-cost hatchback’s Indian sales. In November the GO sinks 63% to only 507 units. That’s just one fourth of what notorious Indian flop the Tata Nano sold in November (1,900) and lower than the Nano’s slowest ever month (509 units in November 2010). Once again, Indian consumers have rejected an affordable car that could have democratised car ownership, simply because the car is still a status symbol in India. Indian first car buyers would still rather spend double the price of a Datsun GO to acquire a car with a more prestigious badge in their view. For a thorough analysis of the complexities of the Indian car market, check out STRATEGY: Understanding the Indian car market.

Previous month: India October 2014: Maruti Ciaz takes off to Top 10

One year ago: India November 2013: Hyundai Grand i10 and Nissan Terrano up

Full November 2014 Top 60 models and Top 8 brands Ranking Tables below.

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Categories: India

India October 2014: Maruti Ciaz takes off to Top 10!

November 11th, 2014 No comments

Maruti Ciaz India October 2014. Picture courtesy of zigwheels.com2For its 2nd month in market the Maruti Ciaz breaks into the Indian Top 10.

* See the Top 60 best-selling models and Top 14 brands by clicking on the title! *

The Dusshera and Diwali festivals is traditionally an auspicious season a lot of car buyers wait until to make their purchase. Not this year. The Indian car market is down 5% year-on-year to 216,808 registrations, however the year-to-date total is still in positive land at 2,097,750 units, up 2% on 2013. Out of the Top 14 manufacturers in the country, only Maruti (+1%), Hyundai (+6%), Honda (+18%) and Fiat (+13%) gain ground year-on-year, with the other 10 in the red including Skoda (-40%), Nissan (-43%) and Chevrolet (-47%).

Last week, the zero stars scored by both the Maruti Swift and Datsun Go at the Global NCAP crash tests made the news and prompted Global NCAP Max Mosley to publicly ask Carlos Ghosn to withdraw the Datsun Go from the Indian market! Max Mosley also said: “India has the potential to be a world leader in the automobile industry, but Indian consumers are not aware of how unsafe they are in case of a crash. We are pleased that India is launching an NCAP consumer testing programme. If this happens, every new car sold in India would have a proper crash structure and airbags.” See the harrowing crash tests above. It will be interesting to see how much impact these horrendous results will have on Indian sales. For now the Maruti Swift is down 31% on September to #4 as consumers await the refreshed model and the Datsun Go is back up 33% to a still tiny 1,354 units and 0.6% share vs. 1,654 for the Tana Nano.

Tata Zest India October 2014. Picture courtesy of motoroids.comFirst Top 20 ranking for the Tata Zest at home.

The Maruti Alto tops the Indian models sales charts for the 10th time in the past 12 months thanks to 21,443 sales and just under 10% share, while the Swift DZire is very robust once again at 17,950 units and 8.3%, cementing its #2 YTD rank. The Maruti Wagon R benefits from the weak performance of the Swift to climb to #3, the Mahindra Bolero is up one spot to #5 and the Hyundai Elite i20 is the brand’s best-seller in India for the 2nd straight month at #6 ahead of the Grand i10 at #7 and the Eon at #8. The big news in the models ranking this month however is the amazing 9th spot of the all-new Maruti Ciaz. It sold 1,375 units in September for its first month but wasn’t reported at the time, and now surges to 6,345 sales in October!

Maruti Ciaz India October 2014. Picture courtesy of zigwheels.comMaruti Ciaz

This is Maruti’s first entry in the compact sedan category and the Ciaz already smashes all its competitors, including the Honda City at which it is squarely aimed: the City ranks 13th with 5,124 sales this month, with all other competitors in the segment way below: the Hyundai Verna is #31 at 2,248 units, the VW Vento is #37 with 1,533 sales and the Skoda Rapid is #43 at 1,047 units. Another newcomer that is worth following carefully is the small sedan Tata Zest on whose slim shoulders rest the future of the brand, no less. The Zest breaks into the Indian Top 20 for the first time in October at #20 with sales up 6% on last month to a best-ever but still relatively shy 3,524 units.

Previous month: India September 2014: Hyundai Elite i20 up to 5th place

One year ago: India October 2013: Hyundai Grand i10 & Honda Amaze beat records, Nissan Terrano lands

Full October 2014 Top 60 models and 14 brands Ranking Tables below.

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Categories: India

India September 2014: Hyundai Elite i20 up to 5th place

October 9th, 2014 No comments

Hyundai Elite i20 India September 2014. Picture courtesy of rushlane.comHyundai Elite i20

* See the Top 60 best-selling models by clicking on the title! *

New car sales in India remain in positive territory for the third straight month in September at +5% to 217,050 registrations, which brings the year-to-date total to 1,879,487 units, up 2% on 2013. I give you the models ranking for now, brands sales charts will follow as soon as they get published. Below a Top 4 identical to the year-to-date ladder (Maruti Alto, Swift DZire, Swift and Wagon R), we have yet another tremendously successful launch from Korean manufacturer Hyundai: after the Grand i10 one year ago, the Elite i20 jumps 34% and 5 spots on August to rank 5th with 8,903 sales. This is the i20 nameplate’s strongest volume since October 2012 (9,058) and best ranking/market share since August 2012 (#4 and 4.5%). The Maruti Celerio lodges a third consecutive month inside the Top 10 at #10, the Tata Zest is up 25% to #21 and 3,331 sales for its 2nd month in market (still the brand’s best-seller) while the Tata Nano up 13 spots to #33 is back above the Datsun Go down 5 to #43.

Previous month: India August 2014: Hyundai Elite i20 up, Tata Zest lands

One year ago: India September 2013: Hyundai Grand i10 already up to #6

Full September 2014 Top 60 models Ranking Table below.

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Categories: India

India August 2014: Hyundai Elite i20 up, Tata Zest lands

September 8th, 2014 No comments

Hyundai Elite i20 India August 2014. Picture courtesy of mid-day.comThe Hyundai Elite i20 has revitalised the i20 nameplate in India.

* See the Top 60 best-selling models and Top 14 brands by clicking on the title! *

Second month of euphoric news for the Indian new car market: after gaining 10% in July, it improves by an even more satisfying 16% year-on-year in August to 209,006 registrations, lifting the year-to-date total to 1,662,437 units, up 2% on 2013. In the brands ranking, Maruti breaks a leg and gains 29% on August 2013 to a mammoth 47% market share, followed by Hyundai up 19% to 33,750 sales and 16.1% share. In third position, Honda has established itself as a blockbuster player over the past few months, up a huge 88% on August 2013 to reach 8% share, well above Mahindra at #4 and 6.4% (-16%)… There are no other gainers inside the Top 10, the next brands in positive territory are Nissan up 16% to #11 and Fiat up 12% to #13.

Honda Amaze India August 2014. Picture courtesy of motortrivia.comNew to the Indian Top 5: the Honda Amaze (Thai model pictured).

Model-wise, the Maruti Alto reclaims the pole position it holds year-to-date off the Maruti Swift DZire thanks to 21,553 sales and 10.3% vs. 19,129 and 9.2% with the Maruti Swift and Wagon R stable at #3 and #4 respectively. The Honda Amaze shoots up 11 spots on July to break into the Indian Top 5 for the very first time at #5 with 9,198 sales, its 2nd best monthly volume in the country below the 9,564 units it sold in October 2013, also earning it a market share record at 4.4%. The Hyundai Eon is back above the Grand i10 at #7 while the Maruti Celerio lodges a 2nd consecutive month inside the Top 10 at 6,656 sales, its 2nd best monthly volume below the 7,323 units reached last February.

Honda Mobilio India August 2014. Picture courtesy of autox.inThe Honda Mobilio is already knocking on the Indian Top 10’s door this month.

Rounding up the August Top 10 with 6,627 units is the Hyundai Elite i20, the 2nd generation of the model it replaces in the ranking, up 22 spots on July. The Elite i20 delivers the i20 nameplate’s first Top 10 ranking since September 2013, its strongest volume since March 2013 and best share since February 2013. Another very successful recent launch is the Honda Mobilio, up 7 spots on July which marked its very first appearance in the Indian ranking, hitting an outstanding 11th place with 5,530 sales and 2.6%, a 64% improvement on last month.

Tata Zest India August 2014. Picture courtesy of rediff.comCapital launch for Tata: the Zest.

An extremely important launch occurred in India on August 12: the Tata Zest. On this model and its hatchback variant (the Bolt which will pop up later in the year) rest the brand’s future at home, no less. So far so good: the Zest lands at #24 with 2,671 sales – already Tata’s best-seller above the Indica (#25) and Indigo Manza (#26). Recent reports announce 10,000 bookings for the model and Tata has put their money where their mouth is for this brand-new nameplate: a revamp of dealerships, a new 3+3+3 program (free 3 years warranty + 3 yrs maintenance + 3 yrs Roadside Assistance), features/claims overload including “cheapest diesel automatic” and attractive price. The next few months will be crucial to establish this car aimed at the Maruti Swift DZire and Honda Amaze.

Fiat Punto Evo India August 2014. Picture courtesy of zigwheels.comLeft to die at home in Italy but facelifted in India: the Fiat Punto Evo.

Finally, a very interesting development which demonstrates the importance of the BRIC (Brazil-Russia-India-China) markets nowadays in the automotive world. Destined to die and left agonising without any design tweaks at home in Italy even though it topped the sales charts for 18 consecutive years between 1994 and 2011, the Fiat Punto just enjoyed a facelift and name refresh (to Punto Evo) in… India where Fiat struggles to get past 0.5% market share – it did so only twice in the past 12 months! Result: Punto sales are up 78% on July to 985 sales, granted still very shy but earning it a #40 spot, its highest since January.

Previous month: India July 2014: Is the Datsun Go a flop?

One year ago: India August 2013: Honda Amaze continues to amaze: up to #7

Full August 2014 Top 60 models and Top 14 brands Ranking Tables below.

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Categories: India

India July 2014: Is the Datsun Go a flop?

August 7th, 2014 No comments

Datsun Go India July 2014. Picture courtesy of livemint.comOnly 800 Datsun Go found a buyer in July.

* See the Top 60 best-selling models by clicking on the title! *

Great news coming from India: after two years of wobbliness, new car sales seem to finally be out of trouble: up a very satisfying 10% year-on-year in July to 194,042 registrations (temporary figures), lifting the year-to-date total back into positive at 1,453,321 units, up 0.5% on 2013. Last month I announced that if the Datsun Go, the most important launch of the year in India, fell below 1,000 monthly sales there would be reason to worry. Well this is exactly what just happened in July. After debuting at 2,068 units in March, gaining 30% to 2,690 in April, then dropping 26% in May and 45% in June, the Go is down a further 27% to a poor 800 units and out of the Top 40 in July, even falling below the notoriously unsuccessful Tata Nano (875 sales at #39). For more on the relevance of the Datsun Go in India check out Strategy: Understanding the Indian car market.

Datsun Go India July 2014. Picture courtesy of gaadi.comClouds are piling up for the Datsun Go in India…

On the Go’s shoulders rest Carlos Ghosn’s hope of creating a budget brand in India by resurrecting the Datsun logo. Although no sales objectives were communicated at launch, 800 units for its 6th month in market, while sales should be growing exponentially as punters get used to the new brand and word-of-mouth spreads, is surely not what Renault-Nissan had in mind for the Go in India. These figures are not end-consumer sales but factory sales to dealerships, however a declining trend indicates that dealers are not re-ordering any new cars and struggling to sell the ones they have as stock piles up. It is too early to be too formal about the Go’s success or lack-thereof, but sales do need to reverse back up fast or the Go will be remembered as another failed attempt at selling low-cost to Indian consumers after the Nano. And I don’t see how much traction one can get from just 800 monthly units. So my answer to “Is the Datsun Go a flop in India”?
So far, sadly yes.

Honda City India July 2014. Picture courtesy of indiaautosblog.comThe Honda City breaks into the monthly Indian Top 5 for the first time this month.

But wait there’s more action in the Indian models sales charts in July: the Maruti Swift DZire astonishingly takes the lead for only the third time ever after May 2013 and May 2014 thanks to 18,634 sales and 9.7% share, kicking the Maruti Alto down to 2nd place at 16,997 units and 8.8%. The Alto is still however #1 year-to-date by far at 155,145 sales vs. 124,407 for the Dzire. Another significant event inside the Top 5: the arrival of the Honda City for the very first time in the nameplate’s career in 5th place (previous best: #7 reached last March) with 7,697 sales and 4% and best-selling non-Maruti in the country this month. Notice also the Hyundai Xcent very solid again at #8, the Maruti Celerio back up 5 spots to #9 and the Honda Mobilio landing directly at #18 with 3,365 sales and 1.7% share for its very first month in market.

Previous month: India June 2014: Maruti Wagon R up to 2nd place

One year ago: India July 2013: Ford Ecosport breaks into Top 10

Full July 2014 Top 60 models Ranking Table below.

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Categories: India

India June 2014: Maruti Wagon R up to second place

July 10th, 2014 2 comments

Suzuki Wagon R India June 2014. Picture courtesy of gaadi.comMaruti Wagon R

* See the Top 60 best-selling models and Top 14 brands by clicking on the title! *

Is this the rebound everyone had been waiting for? After gaining ground for the first time in almost a year last month, in June new car sales in India are up a splendid 13% year-on-year to 212,734 registrations (temporary figures), which brings the year-to-date total to 1,259,109 units, now down just 0.8% on 2013. If this return of fortune confirms itself it is great news for the world car market as India is one of the biggest potential engines of growth for the next two decades. After dropping to a paltry third place in May for the first time in one decade, the Maruti Alto is back in charge this month with 30,499 sales and 14.3% share, which are no less than the nameplate’s strongest volume since March 2012 and highest market share in at least 3 years!

Hyundai Xcent India June 2014. Picture courtesy of motorbeam.comHyundai Xcent

Up two spots on May to 2nd place, the Maruti Wagon R delivers an outstanding 17,119 sales for a best-ever 8% market share and hits its highest ranking since September 2012. Leaders last month, the Suzuki Swift Dzire (15,990 units) and Swift (13,632) are knocked down to #3 and #4 respectively but its June score enables the Swift Dzire to overtake its hatchback twin year-to-date to rank #2 with 105,773 sales vs. 104,872. The Hyundai Grand i10 (#6), Honda City (#7), Amaze (#8) and Hyundai Xcent (#9) all confirm they are now established as blockbusters in India.

Datsun Go India June 2014. Picture courtesy of intoday.inHave we seen all the Datsun Go has to offer sales-wise already?

Now onto one of the (/the?) most important launches of the year in India: the Datsun Go. After debuting at 2,068 sales and #31 in March and growing to 2,690 and #22 in April (then totalling more than the entire Nissan range!), the Go has since lost quite a lot of ground: down 26% to 1,992 units and #28 in May and now down a further 45% to just 1,097 sales and #37 in June, by far its weakest result to date. The Go is now only marginally stronger than the Tata Nano (#40 at 1,001 units), widely considered as one of the biggest automotive flops of the past decade. Does this mean the Go is headed towards the same fate? Not just yet. Indian figures correspond to factory sales to dealerships (not end consumers) so the current evolution looks like the first factory batch is being used up. July-August figures should be much higher. If not and we see the Go fall below 1,000 monthly sales, then there will be reason to worry.

Previous month: India May 2014: Maruti Swift DZire and Swift lead, Alto down to #3

One year ago: India June 2013: Locally produced Ford Ecosport lands at #15

Full June 2014 Top 60 models and Top 14 brands Ranking Tables below.

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Categories: India

India May 2014: Maruti DZire and Swift lead, Alto down to #3 for first time in one decade!

June 11th, 2014 5 comments

Maruti Swift DZire India May 2014. Picture courtesy of indianautosblog.comMaruti Swift DZire

* See the Top 60 best-selling models and Top 14 brands by clicking on the title! *

For the first time since last August, the Indian new car market gains ground year-on-year: up 5% 202,659 registrations, bringing the year-to-date total to 1,046,375 units, down 3% on 2013. Big events atop the models sales charts: first, the Suzuki Swift DZire is the most popular vehicle in the country for only the second time ever after May 2013 thanks to 18,953 sales and 9.4% share. This is only the third month in the past 119 that the Alto is not India’s best-seller, the other one was in April 2012 when the Maruti Swift took the lead. Second, the Maruti Swift also outsells the traditional leader, the Maruti Alto, at 17,936 units and 8.9% vs. 17,311 and 8.5%, kicking the Maruti Alto into third place for the first time since June 2004, exactly a decade ago…

Hyundai Xcent India May 2014. Picture courtesy of mid-day.comHyundai Xcent

Meanwhile the Maruti Wagon reclaims the 4th place it holds year-to-date off the Hyundai Grand i10 with 11,757 sales vs. 9,317 while the Mahindra Bolero remains 6th at 8,846 units. The Hyundai Xcent confirms its runaway hit status by gaining one further spot on April to a record #7 with 7,792 sales and 3.8%, overtaking the Honda City extremely strong once again at 3.6% share. The Maruti Celerio is down one rank to #11 but continues to impress, the Toyota Innova is above 5,000 sales for the first time since last October at a brilliant 12th place and the Datsun Go cools down at -26% on April to #28 and 1,992 sales, still Nissan’s best-seller however.

Datsun Go India May 2014. Picture courtesy of MotorBash.comDatsun Go

Further down: no improvement for the Tata Nano down 3 spots on last month to #38 with just above 1,000 sales, and the Toyota Corolla reappears in the ranking at #46 thanks to the new model now available in the country. Brand-wise, both Maruti (+16%) and Hyundai (+13%) defy the current doom and gloom and reinforce their domination, the latter delivering its highest monthly volume since March 2012. Mahindra rounds up the podium but drops by 23% while Honda and Toyota shine, both gaining 18% year-on-year. Notice also Ford up 51% and Nissan up 46%. Datsun is now #12 both in May and year-to-date with 6,750 sales so far this year.

Previous month: India April 2014: Hyundai Xcent instant hit, Datsun Go sells more than entire Nissan range

One year ago: India May 2013: Maruti DZire leads the ranking for the first time!

Full May 2014 Top 60 models and Top 14 brands Ranking Tables below.

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Categories: India