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India April 2015: Renault Lodgy lands with 2.032 sales

May 8th, 2015 No comments

Renault Lodgy India April 2015. Picture courtesy gaadi.comThe Renault Lodgy has made its entrance on the Indian market.

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Traditionally a slower month as it is the start of the new financial year and March sales always get boosted by increased incentives, April bucks the trend this year in India: up a fantastic 19% year-on-year to 214.169 registrations (excluding commercial vehicles and luxury brands), which brings the year-to-date total to 890.027 units, up 5% on 2014. Maruti outsmarts the market once again with sales up 27% to 100.709 units, leading to a mammoth 47% market share. In fact the Top 5 brands account for no less than 84.8% of the Indian market in April, with Hyundai up 10% to 18% share, Mahindra back up to #3 but with stable sales year-on-year, Honda up 15% and Toyota shooting up 63% thanks to the Innova (+47%), Etios Liva (+83%) and Fortuner (+80%).

Tata Bolt India April 2015. Picture courtesy of cartrade.comIt’s official: the Tata Bolt is a flop.

Tata is up 37% in 6th place but at 10.230 sales it posts its weakest monthly score since July 2014. The Tata brand has taken a beating at home in India and is struggling to regain the trust of car buyers: Tata’s best-seller is still the Indica/Vista (2.652) outselling the new Bolt (633) by a 4 to 1 margin while the Indigo/Manza (2.165) outsells the new Zest (1.989)… The Nano (1.486) still hasn’t taken off despite numerous facelifts, relaunches and refurbishes. Finally Datsun (2.625) outsells its parent company Nissan (1.634) for the first time since April 2014, with the GO+ MPV gradually improving to a best-ever – but still disappointing – 1.563 units this month, while the GO is back above 1.000 monthly deliveries (1.062) for the first time since last October but still down a tough 61% year-on-year.

Datsun GO+ India April 2015. Picture courtesy indiatimes.comDatsun GO+ – Datsun outsells Nissan for the first time this year.

The Maruti Alto (+28%) keeps the lead of the models ranking, increasing the gap with its pursuants the Maruti Swift (+16%) and Swift DZire (+14%) while the Maruti Wagon R is boosted up 49% to 13.872 registrations. The Hyundai Elite i20 posts a 2nd consecutive month above 12.000 deliveries (12.425), up almost 4-fold on the nameplate’s score from a year ago. The main novelty in the April models ranking in India is the arrival of the Renault Lodgy MPV at #29 with an excellent 2.032 sales, or third in its segment below the Toyota Innova (5.285) and Maruti Ertiga (4.181) and above the Honda Mobilio (689). The Lodgy kicks the Duster down 46% year-on-year to #31, and given Indian data tracks sales to dealers, it will take a couple of months before we can establish whether the Lodgy is a success or not.

Previous post: India 1st Quarter 2015: Maruti and Hyundai dominate market up 2%

Previous month: India March 2015: Hyundai Elite i20 breaks volume record

One year ago: India April 2014: Hyundai Xcent instant hit, Datsun Go sells more than entire Nissan range

Full April 2015 Top 60 models and Top 15 brands below.

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India 1st Quarter 2015: Maruti and Hyundai dominate market up 2%

May 2nd, 2015 No comments

Maruti Alto K10 India March 2015. Picture courtesy of cartrade.comThe Maruti Alto continues to dominate the Indian market.

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The Indian new car market is revving back into gear: up 2% year-on-year over the first quarter of 2015 to 675.858 units – note this figure doesn’t include commercial vehicle, neither carmakers not sharing official sales for the period like Audi, Mercedes, BMW, Jaguar Land Rover and Volvo, and the total market should be around 720.000 units over the period. Going against global trends, the Indian market is consolidating itself rather than fragmenting, with 5 of the Top 6 manufacturers improving frankly faster than the market and now adding up to a whopping 92% of the market vs. 87.2% a year ago.

Toyota Innova India March 2015. Picture courtesy of motorbeam.comThe Innova helps Toyota up 29% in India so far in 2015.

Toyota (+29%) is the best performer, followed by Tata (+20%), Honda (+19%), Hyundai (+9%) and Maruti Suzuki (+6%), taking fast steps to a gargantuan 50% market share at 46.9% vs. 45.2% over Q1 2014. Datsun disappoints, holding just 0.7% of the Indian market (5.008 sales) despite the addition of the Go+ MPV, and pulling Nissan down 39% to 1.1%.

Hyundai Elite i20 India March 2015. Picture courtesy of zeegnition.comThe Hyundai Elite i20 cracks the Indian Top 5 over Q1 2015.

The Top 4 best-selling models are all Marutis and remain unchanged year-on-year: the Alto is ahead, followed by the Swift, DZire and Wagon R. But the main event in the model sales charts is the coming of age of the Hyundai i20, with the new generation ‘Elite’ taking the nameplate to unchartered territory: up 145% on a year ago to 32.617 units and breaking its all-time monthly volume record in the process (12.812 in March). This brings the number of Hyundais inside the Indian Top 10 to 3 along with the Grand i10 at #7 and the Eon at #10.

Maruti Ciaz India March 2015. Picture courtesy of zigwheels.comMost successful new entrant: the Maruti Ciaz

The Maruti Ciaz is the most successful all-new nameplate, landing at #15 thanks to 15.666 units sold in 3 months, making it a whopping 8 Marutis ranking inside the Top 15. Other newcomers include the Honda Mobilio, Tata Zest, Bolt and Datsun GO+. Finally, notice the Datsun GO already down year-on-year at -2% to just 2,022 units vs. 5.568 for the Tata Nano (-23%).

Full Q1 2015 Top 15 brands and Top 70 models vs. Full Q1 2014 figures below.

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India March 2015: Hyundai Elite i20 breaks volume record

April 9th, 2015 No comments

Hyundai Elite i20 India March 2015. Picture courtesy motoroids.comHyundai Elite i20

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The Indian new car market is up 5% year-on-year in March to 239,521 registrations, bringing the year-to-date total to 675,858 units, up 2% on 2014. Maruti (+1%) underperforms but still holds a commanding 43.3% share (vs. 46.9% year-to-date), while Hyundai (+13%) and Honda (+23%) leap forward. Mahindra (-14%) drops to 4th but Tata (+19%) and Toyota (+62%) display strong results. In the models ranking, Maruti monopolises the Top 4 as usual with the Alto (24,961 sales), DZire (17,971), Swift (16,722) and Wagon R (15,198) dominating the sales charts. In 5th place, the Hyundai Elite i20 delivers all-time record monthly sales at 12,812 units, triple its March 2014 score. Further down, the Toyota Innova is up 81% to #12, the Maruti Ciaz slides down to #18 and the Datsun Go+ is inside the Top 40 for the first time at #38 but even though it almost doubles its sales compared to February they still stand at a very shy 1,406 units.

Previous month: India February 2015: Maruti Alto and Hyundai Elite i20 strong

One year ago: India March 2014: Datsun Go and Hyundai Xcent land

Full March 2015 Top 15 brands and Top 60 models below.

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India February 2015: Maruti Alto and Hyundai Elite i20 strong

March 6th, 2015 No comments

Maruti Alto K10 India 2014. Picture courtesy of cartrade.comThe Maruti Alto hits its highest volume in 8 months in India.

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Indian new car sales sign their 4th consecutive month of year-on-year gains at +9% in February to 227,614 deliveries for the 15 brands sharing official data, bringing the year-to-date total to 436,337 units, up 2% on 2014. Maruti keeps its stranglehold on the Indian market at 47.8% share above Hyundai up 10% to 16.4%, Mahindra (-6%) back above Honda (16%) and Tata back up an impressive 22% thanks to the addition of the Bolt (#28) and Zest (#29). Datsun vegetates at #12 with a combined 1,477 sales for the GO+ (#43) and GO (#45) to be compared with 1,296 sales (-48%) for the Tata Nano alone.

Hyundai Elite i20 India November 2014. Picture courtesy of zeegnition.com2nd ever 10,000+ sales month for the Hyundai Elite i20 in India

Atop the models ranking, the Maruti Alto delivers its best score since June 2013 at 25,673 sales above the Swift (19,546), Dzire (17,085) and Wagon R (14,315) while the Hyundai Elite i20 is above 10,000 monthly deliveries for only the 2nd time ever at 10,264 in 5th place. Further down, notice the Honda Amaze up 19% to #9, the Maruti Celerio back inside the Top 10 at #10 and the Maruti Ciaz stabilising at #14, just below its rival the Honda City at #12.

Previous month: India January 2015: Hyundai Elite i20 back in Top 5, Tata Bolt in Top 30

One year ago: India February 2014: Maruti Celerio up to 7th place

Full February 2015 Top 15 brands and Top 60 models below.

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India January 2015: Hyundai i20 back to #5, Tata Bolt in Top 30

February 6th, 2015 No comments

Hyundai Elite i20 India November 2014. Picture courtesy of zeegnition.comHyundai Elite i20

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New car sales in India are firing up by 7% year-on-year in January to 227,125 units for the 15 manufacturers publishing monthly data – add around 1% to 2% for an idea of total market size. Maruti-Suzuki tightens its stranglehold on the market even further thanks to sales up 12% on January 2014 to 105,559 units for a 46.5% market share. Hyundai (+4%) is at 15.3% while Honda shines: up 17% to overtake Mahindra for third place. Tata (+19%) has finally bottomed out, Toyota impresses at +16% but Ford (-1%), Chevrolet (-21%), Volkswagen (-9%), Renault (-3%) and Nissan (-50%), Skoda (-8%) and Fiat (-34%) all disappoint. Thanks to the GO+ (816 sales), Datsun lodges its largest volume since last May at a still extremely discreet 1,656 deliveries for a tiny 0.7% market share.

Tata Bolt India December 2014. Picture courtesy of cartrade.comTata Bolt

The Maruti Alto (22,889 sales), Swift (19,669) and DZire (19,533) all start the year all guns blazing, each delivering very strong scores. The Hyundai Elite i20 is back up to 5th place thanks to 9,541 units sold, above the Hyundai Grand i10 at 8,724, knocking down the Mahindra Bolero to #7. The Maruti Ciaz is back up 4 spots on December to #13, the Hyundai Xcent up 4 to #18, the Tata Zest down two to #25 and the Tata Bolt is up 13 to #29 with 2,457 sales. First Top 50 ranking for the Datsun GO+ at #44 with 816 sales just below the GO at 840.

Previous post: India Full Year 2014: Datsun GO underwhelms in market back up

Previous month: India December 2014: Tata Bolt and Datsun GO+ land

One year ago: India January 2014: Honda City breaks into Top 10 for first time

Full January 2015 Top 15 brands and Top 60 models below.

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India Full Year 2014: Datsun Go underwhelms in market back up

January 9th, 2015 No comments

Datsun GO India 2014. Picture courtesy of cars.co.zaThe Datsun GO sold 13,079 units in 10 months in India.

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After surprisingly halting by -7% in 2013, the Indian new car market is back in positive territory in 2014, up  3% to 2,540,750 deliveries to dealerships – Indian data isn’t end-consumer sales. This is the 2nd best year of sales for India below the 2.65 million units it hit in 2012. Note this doesn’t include LCV sales. Local manufacturer Maruti Suzuki is slowly but surely driving towards 50% market share, going from 43.1% in 2013 to 45.3% this year thanks to sales up 8% to 1.152 million units. Hyundai also gains almost one percentage point of market share at 16.2% and 411,456 sales while Mahindra painfully drops 14% to 8.2%.

Maruti Alto K10 India 2014. Picture courtesy of cartrade.comThe Maruti Alto celebrates 10 consecutive years in the Indian pole position.

Honda is the best-performing manufacturer in the country in 2014 with sales up a gigantic 67% to upgrade up to 4th place overall with 7.1% share, due to the runaway success of the new generation Honda City, up 259% on the old model to break into the annual Indian Top 10 for the very first time at #8. It even peaked at #5 in July, becoming the most popular Honda nameplate of all times in India. Notice also Fiat up 41%, Audi up 8% to a record 10,851 units and Mercedes up 13% to an all-time high 10,201 sales.

Honda City India 2014. Picture courtesy of indiaautosblog.comThe Honda City peaked at a best-ever 5th place in July.

The Maruti Alto celebrates 10 consecutive years in pole position in India with stable sales year-on-year at 264,544 units. It was beaten twice this year though and dropped to third place in May for the first time since June 2004. Big event in 2nd and 3rd place overall: both the Maruti Swift DZire and Swift pass the 200,000 annual unit-milestone for the first time this year, the only nameplate to ever have done so in India along with the Alto. After ranking #1 for the first time in May 2013, the Swift DZire repeated that feat twice in 2014: in May and July to finish the year at a record 2nd place, exchanging positions with the Swift. The Maruti Wagon R at #4 makes it 4 Marutis in the Top 4 for the third year in a row and also narrowly breaks its annual sales record at 159,269 units.

Hyundai Grand i10 India 2014. Picture courtesy of motorbeam.comThe Hyundai Grand i10 is the best-selling foreigner in India in 2014.

For its first full year of sales, the Hyundai Grand i10 replaces the Hyundai Eon to become the most popular foreigner in India – albeit produced locally, more than doubling its 2013 score to 103,749 units. It was however outsold by its big brother the Elite i20 towards the end of the year so another passing of the relay could be in the cards for 2015. The Maruti Celerio is the best-selling all-new entrant this year, missing out on a Top 10 ranking by 1.500 units at #11 and 67,616 sales, followed by the Hyundai Xcent at #15 and 51,614 units.

Datsun GO+ India 2014. Picture courtesy of cartrade.comDatsun is hoping the GO+ will be better suited to the Indian market. 

There is an Indian elephant in the room: the Datsun GO. It is always heartbreaking when a new launch starts well before slowly falling apart, but this is essentially what happened to the GO in India this year. India was where the Datsun brand would begin its revival in one of the most anticipated debuts of 2014. Unveiled with great fanfare by Carlos Ghosn in New Delhi in July 2013, the GO never managed to break into the monthly Top 20, peaking at #22 and 2,695 deliveries for its 2nd month in market in April before crashing down to just 800 units in July and a miserable 453 in December. The GO is dead, long live the GO+? Datsun is hoping its new MPV will have a better chance at climbing the Indian sales charts.

Datsun Go India March 2014. Picture courtesy of What Car IndiaThe Datsun GO launch in India was underwhelming.

That the Indian consumer has rejected the Datsun GO as fiercely as it did the Tata Nano a couple of years back is in itself a fascinating insight into this market, where the car is still a status symbol. Nissan failed (so far) with the GO for the same reason Tata failed with the Nano: the ultra low-cost concept doesn’t work in India. Even though it took engineering prowess to lower the price of the Nano to US$1.500 and the GO to US$5.000, most potential first car buyers in India will opt to wait a couple more years so they can afford a ‘proper’ car that will cost them at least double the price. This is not to say low-cost will never work here, but two resounding flops in a row will ensure most manufacturers shy away from trying the same experiment any time soon. More on this here: STRATEGY: Understanding the Indian car market, an article I wrote at the time the Datsun GO launched in India.

Previous post: India December 2014: Tata Bolt and Datsun GO+ land

Previous year: India Full Year 2013: Maruti Alto #1, Swift, DZire and Wagon R break records

Two years ago: India Full Year 2012: Maruti Swift and DZire beat records

Full Year 2014 Top 20 brands and Top 50 models vs. Full 2013 figures below.

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Categories: India

India December 2014: Tata Bolt and Datsun GO+ land

January 9th, 2015 No comments

Tata Bolt India December 2014. Picture courtesy of cartrade.comTata Bolt

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The sky is getting clearer and clearer for the Indian new car market: up a very dynamic 17% year-on-year in December to its 5th consecutive month above 200,000 shipments at 206,081 excluding premium brands. The annual total is back above 2.5 million units after a dip in 2013. Brand-wise, Maruti continues to evolve at stratospheric heights and is edging ever closer to owning half of the Indian market at 47.6% share this month. Hyundai (15.8%) almost double its follower’s share – Mahindra at 8.2% – while Honda is up a gigantic 163% year-on-year to #4 and 7%. Notice also Tata back up 30% thanks to the arrival of the Zest, Volkswagen up 34% but Ford down 36% and Chevrolet down 45%.

Datsun GO+ India December 2014. Picture courtesy of cartrade.comCan the GO+ reverse Datsun’s fortunes in India?

The Maruti Alto dominates the models ranking once again with over 22,000 sales above the Swift, DZire and Wagon R while the Mahindra Bolero shoots back up 5 spots on November to #5 with 9,748 sales, its highest monthly volume since last March. Launched a few months ago, the Maruti Ciaz (- 5 spots to #17) and Tata Zest (-4 to #23) are alarmingly starting to fade already while the Datsun Go is dying of a more miserable death each month: now out of the Top 50 and down to a mere 455 sales, less than one-third the score of the Tata Nano, arguably the biggest flop in India over the past decade.

Tata Nano India December 2014Considered a flop, the Tata Nano has been more successful than the Datsun Go so far.

Just as the GO falls into oblivion, its MPV variant the GO+ makes its first appearance in the Indian ranking in the hope to reverse Datsun’s fortunes. It’s a discreet showing for now at #56 and 249 sales. The Tata Bolt the hatchback version of the Zest, although not on sale until early 2015 here, also lands in the ranking at #42 with 852 units, keeping in mind Indian car sales figures are factory shipments to dealers and not end-consumer sales.

Previous month: India November 2014: Hyundai i20 Elite above 10,000 sales

One year ago: India December 2013: Maruti Alto and Swift hit highest shares in one year

Full December 2014 Top 15 brands and Top 60 models Ranking Tables below.

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India November 2014: Hyundai i20 Elite above 10,000 sales

December 11th, 2014 No comments

Hyundai Elite i20 India November 2014. Picture courtesy of zeegnition.comHyundai i20 Elite

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The eye of the storm has passed for the Indian new car market: up 6% year-on-year in November to 208,668 registrations, bringing the year-to-date total to 2,306,418 deliveries, up 2% on 2013. Note these figures don’t include commercial vehicles and luxury brands. Brand-wise, local manufacturer Maruti is up a splendid 17% YOY to 100,024 sales and 46.1% market share, followed by Hyundai (+6%) and Honda up a mammoth 64% to 15,263 units and 7% share. Mahindra suffers at -18% just above Toyota (+19%) and Tata (+12%). The Top 4 best-selling nameplates are all Marutis but in a completely different order from October: Alto-Swift-Swift DZire-Wagon R. The Hyundai i20 Elite is back inside the Top 5 and sells over 10,000 units in a single month for the first time ever at 10,552 sales, leading all Hyundais in India. The Maruti Ciaz catches its breath after a flamboyant Top 10 ranking in October at #9: it is down 18% to a still impressive #12 and 5,232 deliveries as the Honda City reclaims the segment lead at #7 and 7,251 units sold. The Tata Zest gains one spot and improves its monthly volume record to 3,835 sales at #19.

Datsun Go India April 2014. Picture courtesy of motorbash.comIt’s official: the Datsun GO is dead in India.

But the biggest event of the month in India is arguably the sales death of the Datsun GO. Just as the newly relaunched brand is wreaking havoc in Russia and going from strength to strength in Indonesia and South Africa, the GO’s appalling crash test results released last month were a death sentence for the low-cost hatchback’s Indian sales. In November the GO sinks 63% to only 507 units. That’s just one fourth of what notorious Indian flop the Tata Nano sold in November (1,900) and lower than the Nano’s slowest ever month (509 units in November 2010). Once again, Indian consumers have rejected an affordable car that could have democratised car ownership, simply because the car is still a status symbol in India. Indian first car buyers would still rather spend double the price of a Datsun GO to acquire a car with a more prestigious badge in their view. For a thorough analysis of the complexities of the Indian car market, check out STRATEGY: Understanding the Indian car market.

Previous month: India October 2014: Maruti Ciaz takes off to Top 10

One year ago: India November 2013: Hyundai Grand i10 and Nissan Terrano up

Full November 2014 Top 60 models and Top 8 brands Ranking Tables below.

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India October 2014: Maruti Ciaz takes off to Top 10!

November 11th, 2014 No comments

Maruti Ciaz India October 2014. Picture courtesy of zigwheels.com2For its 2nd month in market the Maruti Ciaz breaks into the Indian Top 10.

* See the Top 60 best-selling models and Top 14 brands by clicking on the title! *

The Dusshera and Diwali festivals is traditionally an auspicious season a lot of car buyers wait until to make their purchase. Not this year. The Indian car market is down 5% year-on-year to 216,808 registrations, however the year-to-date total is still in positive land at 2,097,750 units, up 2% on 2013. Out of the Top 14 manufacturers in the country, only Maruti (+1%), Hyundai (+6%), Honda (+18%) and Fiat (+13%) gain ground year-on-year, with the other 10 in the red including Skoda (-40%), Nissan (-43%) and Chevrolet (-47%).

Last week, the zero stars scored by both the Maruti Swift and Datsun Go at the Global NCAP crash tests made the news and prompted Global NCAP Max Mosley to publicly ask Carlos Ghosn to withdraw the Datsun Go from the Indian market! Max Mosley also said: “India has the potential to be a world leader in the automobile industry, but Indian consumers are not aware of how unsafe they are in case of a crash. We are pleased that India is launching an NCAP consumer testing programme. If this happens, every new car sold in India would have a proper crash structure and airbags.” See the harrowing crash tests above. It will be interesting to see how much impact these horrendous results will have on Indian sales. For now the Maruti Swift is down 31% on September to #4 as consumers await the refreshed model and the Datsun Go is back up 33% to a still tiny 1,354 units and 0.6% share vs. 1,654 for the Tana Nano.

Tata Zest India October 2014. Picture courtesy of motoroids.comFirst Top 20 ranking for the Tata Zest at home.

The Maruti Alto tops the Indian models sales charts for the 10th time in the past 12 months thanks to 21,443 sales and just under 10% share, while the Swift DZire is very robust once again at 17,950 units and 8.3%, cementing its #2 YTD rank. The Maruti Wagon R benefits from the weak performance of the Swift to climb to #3, the Mahindra Bolero is up one spot to #5 and the Hyundai Elite i20 is the brand’s best-seller in India for the 2nd straight month at #6 ahead of the Grand i10 at #7 and the Eon at #8. The big news in the models ranking this month however is the amazing 9th spot of the all-new Maruti Ciaz. It sold 1,375 units in September for its first month but wasn’t reported at the time, and now surges to 6,345 sales in October!

Maruti Ciaz India October 2014. Picture courtesy of zigwheels.comMaruti Ciaz

This is Maruti’s first entry in the compact sedan category and the Ciaz already smashes all its competitors, including the Honda City at which it is squarely aimed: the City ranks 13th with 5,124 sales this month, with all other competitors in the segment way below: the Hyundai Verna is #31 at 2,248 units, the VW Vento is #37 with 1,533 sales and the Skoda Rapid is #43 at 1,047 units. Another newcomer that is worth following carefully is the small sedan Tata Zest on whose slim shoulders rest the future of the brand, no less. The Zest breaks into the Indian Top 20 for the first time in October at #20 with sales up 6% on last month to a best-ever but still relatively shy 3,524 units.

Previous month: India September 2014: Hyundai Elite i20 up to 5th place

One year ago: India October 2013: Hyundai Grand i10 & Honda Amaze beat records, Nissan Terrano lands

Full October 2014 Top 60 models and 14 brands Ranking Tables below.

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India September 2014: Hyundai Elite i20 up to 5th place

October 9th, 2014 No comments

Hyundai Elite i20 India September 2014. Picture courtesy of rushlane.comHyundai Elite i20

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New car sales in India remain in positive territory for the third straight month in September at +5% to 217,050 registrations, which brings the year-to-date total to 1,879,487 units, up 2% on 2013. I give you the models ranking for now, brands sales charts will follow as soon as they get published. Below a Top 4 identical to the year-to-date ladder (Maruti Alto, Swift DZire, Swift and Wagon R), we have yet another tremendously successful launch from Korean manufacturer Hyundai: after the Grand i10 one year ago, the Elite i20 jumps 34% and 5 spots on August to rank 5th with 8,903 sales. This is the i20 nameplate’s strongest volume since October 2012 (9,058) and best ranking/market share since August 2012 (#4 and 4.5%). The Maruti Celerio lodges a third consecutive month inside the Top 10 at #10, the Tata Zest is up 25% to #21 and 3,331 sales for its 2nd month in market (still the brand’s best-seller) while the Tata Nano up 13 spots to #33 is back above the Datsun Go down 5 to #43.

Previous month: India August 2014: Hyundai Elite i20 up, Tata Zest lands

One year ago: India September 2013: Hyundai Grand i10 already up to #6

Full September 2014 Top 60 models Ranking Table below.

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Categories: India