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Strategy: Understanding the Indian car market

April 7th, 2014 11 comments

Datsun Go India March 2014. Picture courtesy of What Car? IndiaThe Datsun Go starts at US$5,340. Only in India is such low pricing possible at the moment.

Staying in India for a couple of days has enabled me to get a much better understanding of the Indian new car market and its dynamics which have very unique characteristics. In fact, not only is India very different from any other new car market in the world, but its logic pre-empts that of many future developing markets, at the centre of which most of Africa. With the main notion to remember being ‘bottom-up innovation’ to achieve even lower selling prices, understanding India is essential in today’s worldwide automotive scene.

1. Why India matters

Ever wondered why so many India-exclusive new cars were unveiled at the Delhi Auto Show in February compared to the relative small size of its new car market (2.5 million units in 2013 vs. 20.9 million for China)? That’s because on top of the enormous growth potential, making and selling cars in India requires a very different set of skills. And the manufacturers that are getting good at it are taking a decisive advantage into succeeding in tomorrow’s developing markets, because they will know how to make cars so cheap they can sell at a profit even in Africa – which is, believe it or not, the new China (a much more detailed analysis of this last point will be published soon).

To be successful in India, cars need a price tag so much lower than in most other markets, that new thinking is needed. An Indian trademarked way of innovating that is adapted to local conditions, constraints and revenue levels. The ‘old ‘way of creating low-cost was to engineer down from more sophisticated products by cutting cost through tried-and-tested platforms and economies of scale. The new way is to engineer up from scratch a product that is game-changingly cheaper with a mix of bare bones elements and latest tech features. Example: the $100 laptop. This process has been dubbed ‘frugal engineering‘ (achieving more with fewer resources) by Carlos Ghosn, or ‘bottom-up innovation’.

Datsun Go What Car March 2014bNo radio and CD player in the Datsun Go

2. Bottom-up innovation at play

Indian manufacturer Tata was the first to bring bottom-up innovation to the car industry with the Nano, ‘the cheapest car in the world’ at US$1,700 when unveiled in 2009. The Nano turned a lot of carmaking conventions on their heads. It uses a modular design that theoretically enables a knowledgeable mechanic to assemble the car in a suitable workshop. It also includes numerous lighter components, from simple door handles and bulbs to the transmission and engine parts, enabling a more energy efficient engine. The Nano is one of the shortest four-passenger cars on the market, yet it allows for ample interior space. The fact that the Nano didn’t succeed doesn’t question this trend, as we’ll see below.

These ‘ultra-low cost’ cars can end up being more user-friendly, if sophisticated. One case in point that stroke me: the new Datsun Go does not have a radio or CD player (even optional), only an aux-in port and USB charging point, which means you can only listen to music stored on a portable device. On one hand I can hear you say “no radio? blasphemy!” After all, even Tata kept it optional on the Nano. On the other hand, most cars manufactured over 5 years ago don’t have these functionalities (even premium ones!), making listening to your favourite music without burning it on a CD impossible. See what I mean? All in all, for the target market, the Go driving experience as far as music is concerned is potentially more user-friendly for a fraction of the cost.

But just how low are car prices in India?

Renault Duster India March 2014What Car India says the Renault Duster ‘doesn’t feel premium enough’ for the price. Wait what?

3. Low cost is premium is low cost

Car prices are on a drastically different scale in India:  they are not just a little cheaper, but in a different ball game altogether.

This strategy analysis continues below.

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Categories: India

Agra – India March 2014 Photo Report: Maruti Alto 800 king

April 5th, 2014 3 comments

1. Maruti Alto 800Maruti Alto 800 in Agra, India March 2014 (click on picture to view full size)

* See the Full Photo Report by clicking on the title! *

Check out also: Delhi – India March 2014 Photo Report: Maruti Wagon R everywhere

If you read the previous Indian Photo Report you will know that in Delhi I was surprised by the little amount of Maruti Alto 800 I saw on the streets, which didn’t match its nationwide sales figures. Well on the 2nd day of my quick stopover in the country I got to travel 200 km Sough East to Agra, where the Taj Mahal is located. And as soon as we got off the expressway to get into the town of Agra, here it was: a constant flow of new Alto 800 popping up from every corner.

2. Tata AceTata Ace in Agra, India March 2014

Given the car landscape was significantly older than in Delhi, I would go as far as saying that the new car market share of the Alto 800 in Agra could be close to 20%. This makes sense, as based on only two cities observes it would seem that the Alto 800 is more popular in smaller cities, and by extension I will say rural areas. On the other hand, there is absolutely no ‘heritage’ of Hindustan Ambassador or Maruti 800, even though these two models have dominated the Indian sales charts for 40 years combined.

3a. Mahindra Xylo FrontMahindra Xylo on the road to Agra, India March 2014

This observation can mean two things: either these two cars are very unreliable and die quickly (quite possible), or it just illustrates how strong the Indian new car market has been in the past decade or so, with new models almost completely replacing the best-sellers of yesteryear.

3b. Mahindra Xylo BackMahindra Xylo in Delhi, India March 2014

The second model I saw in droves on the way to Agra is the Mahindra Xylo, very commonly used to transport tourists from Delhi to the Taj Mahal. Almost exclusively the low-end version as pictured above.

4. Tata TruckAgeless Tata truck in Agra, India March 2014

Of course I can’t go through a description of ‘rural’ India without mentioning the mighty and motley Tata trucks, unchanged for 40 years and ruling the roads like no other. During this trip I also discovered a new brand of trucks: Eicher Motors (more info here), an Indian carmaker that has nothing to be ashamed of in its confrontation with king Tata.

5. Tata NanoTata Nano in Agra, India March 2014

While in 24 hours in Delhi I only spotted two Tata Nanos, outside of the megacity they were (a little) more common, but still very far and few between. Spending some time in India has helped be understand better why this model has flopped so far in the country, and I will explain this phenomenon in my next Indian update.

6. Hyundai EonHyundai Eon in Agra, India March 2014

Another model that seems to be more popular outside Delhi is the Hyundai Eon: I picked quite a few around the Taj Mahal like the one pictured above.

7. Ford EcosportFord Ecosport in Agra, India March 2014

8. Hyundai i20Hyundai i20 near the Taj Mahal in Agra, India March 2014

9. Force Traveller3 x Force Traveller on the road to Agra, Delhi March 2014

Indian carmaker Force has been extremely successful in devising mid-size tourist busses and you cannot miss dozens of Traveller whizzing their way towards Agra and back.

10. Mahindra ScorpioMahindra Bolero in Agra, India March 2014

According to my driver Gagan, the Mahindra Scorpio and Bolero are the brand’s only trustworthy offerings, and it shows in the sales charts. Regularly 5th overall, it can be spotted absolutely everywhere in Agra.

The Photo Report continues below.

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Categories: India

Delhi India March 2014 Photo Report: Maruti Wagon R everywhere

April 4th, 2014 No comments

Maruti Wagon RMaruti Wagon R in Old Delhi – March 2014 (click to see full size)

* See the Full Photo Report by clicking on the title! *

On my way back from Europe to Australia, I was lucky enough to be able to stop over in Delhi, India for a few days. And this stay was unbelievable precious towards a better understanding of the Indian car market, so I will share with you 3 specific posts: 2 Photo Reports and one Strategy article about the Indian car market and how understanding it better is the key to future success on the African continent for example. But let’s start with Delhi. And this may sounds obvious, but the first element that stroke me on arrival was how young the car landscape is: I would say around two-thirds of cars in circulation are 5 years of age or less. Note I said cars, as all trucks look like they are stuck in the seventies…

Honda CityHonda City, Toyota Etios Liva and Maruti Alto in New Delhi

A young car landscape is after all totally logical, when you keep in mind the Indian new car market has been evolving at or close to record levels for the most part of the past decade. Delhi being one of the main poles of wealth in India it makes sense that the cars on the streets are new ones. It is so true that sometimes I felt I was watching the latest best-seller rankings in movement before my eyes. Illustration: within 20 minutes of arriving , I had already spotted one new generation Honda City, one Nissan Terrano and one Hyundai Grand i10!

Toyota Etios LivaToyota Etios Liva in Old Delhi 

There would be many more new gen Honda City over the next two days which confirms its exceptional success in the sales charts. In this context you would assume Maruti Alto crawling the streets by the dozen. Not so, and this was the main inconsistency with the best-seller ranking I saw in Delhi. Here it is worth noting that Alto sales are composed of the Alto 800 and Alto K10, and the ratio is close to 80/20 based on what I saw, only a handful of K10 during my stay.

Maruti Alto K10Maruti Alto K10 in Old Delhi

Instead, the Maruti Wagon R and Swift / Swift DZire are by far the most frequent in Delhi streets, with a pretty clear advantage for the Wagon R. This is clearly a regional specificity, and I’ll have more insights on where all the Altos are hiding in the next Indian Photo Report. Other models I spotted more often than I expected include the Toyota Innova (mainly as taxi), Honda Amaze (literally everywhere), Brio and Maruti Ertiga.

Chevrolet BeatChevrolet Beat in Old Delhi

Another big surprise was the frequency of the Toyota Etios in Delhi. Based on what I saw you would assume the nameplate ranks among the Top 5 best-seller in the city, which is a stark contrast with its lukewarm performance nationwide. It is fair to describe the hatch/sedan ratio as hatches being mostly private cars and sedans being mostly taxis. It also looks like the Toyota Etios is progressively replacing the Tata Indigo as the one of the most frequent taxis in circulation in Delhi. What makes me say that is the near-absence of Tata Indigo Manza (the new generation) as taxi whereas the previous gen was ubiquitous. So not such a bad performance for the Etios in Delhi.

TVS auto rickshawTVS Auto Rickshaw in New Delhi

But let’s be fair, the most frequent vehicle in Delhi is potentially still the auto rickshaw, present in many different brands but always the same green and yellow colour scheme. The one above is manufactured by TVS Motors, Bajaj, Mahindra, Piaggio, Force Motors, Kerala Automobiles and Kumar Motors are also represented.

7 Hyundai i10Hyundai i10 in Old Delhi

My taxi driver Gagan shared with me his impressions on the different car brands on sale in India. For him and without the shadow of a doubt, Japanese brands are the best, with Toyota on top of the list. And as a taxi driver the Innova is seen as everyone’s guilty pleasure, in other words the best taxi you can drive in the country. Honda comes next and is seen as premium, clearly more expensive than Toyota. In this context the success of the new gen City is all the more impressive. Interestingly, Gagan wasn’t sure whether Hyundai was Japanese.

Tata Indigo GaganMy driver Gagan and his Tata Indigo eCS at Delhi International Airport

As far as Indian brands are concerned, Maruti logically comes first – it holds almost half of the new car market here. The most important element here is how easy and cheap Marutis are to maintain, with the quality of the cars themselves not considered as great. As a taxi driver, Gagan’s favourite Maruti is the Swift DZire: good design, great diesel engine, reliable and easy to maintain. However according to Gagan, Marutis mainly attract middle-class families.

Lucky charmChili and lime lucky charm

Tata comes next in Gagan’s ranking of Indian brands, and he speaks with experience as he drives a Tata Indigo eCS with the ubiquitous chili and lime lucky charm hanging from the front grille. Mahindra on the contrary is almost frowned upon! Apart from the Scorpio, the only good model from the brand, Mahindra have weak engines and are not to be relied on…

Toyota Etios taxiToyota Etios, Suzuki Swift DZire, Toyota Innova and Chevrolet Enjoy taxis in Old Delhi

The Photo Report continues below.

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Categories: India

India February 2014: Maruti Celerio up to 7th place

March 6th, 2014 No comments

Maruti Celerio India February 2014Maruti Celerio

* See the Top 50 best-selling models and Top 13 brands by clicking on the title! *

New car sales in India slow down their decline at just -0.7% year-on-year in February to 212,898 registrations, meaning the year-to-date total stands at 427,915 units, down 4% on 2013. Below the Maruti Alto still very valiant at 24,623 sales, the Maruti Swift reclaims the #2 spot it held over the Full Year 2013 from its sedan sibling the Maruti DZire while the Maruti Wagon R, Hyundai Grand i10 and Mahindra Bolero hold onto their January ranking. The big news this month in India is the arrival of the Maruti Celerio inside the Top 10 for its first full month of sales in the country: it is up 18 spots and 65% on January to #7 with 7,323 sales and 3.4% share and already adds up to over 10,000 units since launch (10,083)!

Honda City India February 2014. Picture courtesy of Yahoo IndiaHonda City

Hero of the month in January, the Honda City improves on its record volume to deliver a best-ever 7,213 units and remains #9, only the 2nd time the City nameplate ever ranks inside the Indian Top 10. Other interesting developments this month in India include the Hyundai Santro up 3 spots to #17, the Renault Duster back above its twin the Nissan Terrano at #21 vs. #32 and the Tata Nano improving to #26 and 2,496 sales, its best ranking since December 2012 and best monthly volume since November 2012. Brand-wise, below Maruti, Hyundai and Mahindra, Honda is the big winner, up 123% year-on-year in February and up 153% year-to-date…

Previous month: India January 2014: Honda City breaks into Top 10 for first time

One year ago: India February 2013: Maruti DZire and Renault Duster hit records

Full February 2014 Top 50 models and Top 13 brands Ranking Tables below.

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Categories: India

India January 2014: Honda City breaks into Top 10 for first time

February 20th, 2014 4 comments

Honda City India January 2014. Picture courtesy of motorbeam.comHonda City

* See the Top 60 best-selling models by clicking on the title! Thanks Ducu, Piyush *

New car sales in India continue on their surprising downward trend this month at -7% year-on-year to an estimated 215,000 registrations. The models ranking already sees a few very interesting developments ahead of a 2014 year which will be fertile in newcomers. The Maruti Alto keeps the pole position with 23,362 sales, however this is 19% below its January 2013 score. The culprit could be the all-new Maruti Celerio which is the replacement for the Alto worldwide… It lands at #25 this month with 2,760 sales while the Maruti Swift DZire passes its hatchback counterpart the Swift once again at #2 and 19,232 units vs. 19,027.

Maruti Celerio India January 2014Maruti Celerio

As the Hyundai Grand i10 confirms it is a runaway hit at #5 with 9,738 sales, the Honda City, absent from the ranking for the last 3 month as the previous model was discontinued, reappears and delivers record ranking and volumes thanks to the new generation, jumping to #9 with 7,184 sales, with its previous bests being #11 in August 2011 and 6,164 units in September 2010! These are however not all-time highs for a Honda model: these records still belong to the Amaze at 9,564 sales last October and #7 reached for the first time last August but also this month. The Ford Ecosport is #17, the Nissan Terrano beats its twin the Renault Duster for the first time at #22 vs. #23 and the Tata Nano is back up to #30 thanks to the addition of the Twist variant.

Tata Bolt India January 2014Tata Bolt

Tata Zest India January 2014. Picture courtesy of themotorreport.com.auTata Zest

Hyundai xcent India January 2014. Picture courtesy of motoroids.comHyundai xcent

Ford Figo sedan India January 2014. Picture courtesy of motorbeam.comFord Figo Sedan Concept

The reason why Indian sales figures have taken so long to be published is because the entire country has been obsessed by the Dehli Auto Expo 2014, which was the theatre of a flurry of world premieres for models that have the potential to upset the status-quo in the Indian sales charts in 2014-2015. We’re not even talking about the much-hyped Datsun Go due to go on sale in the country over the next couple of months… Among others, Tata unveiled the Bolt hatchback and Zest sedan, Hyundai launched xcent – the sedan variant of the Grand i10, and Ford the Figo Sedan Concept. I’m betting on the xcent as the most successful of the bunch by the time 2014 comes to an end. Do you agree?

Previous post: India Full Year 2013: Maruti Alto #1, Swift, DZire and Wagon R break records

Previous month: India December 2013: Maruti Alto and Swift hit highest shares in one year

One year ago: India January 2013: Maruti DZire and VW Polo shoot high

Full January 2014 Top 60 models Ranking Table below.

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Categories: India

India Full Year 2013: Maruti Alto #1, Swift, DZire and Wagon R break records

January 11th, 2014 3 comments

Maruti DZire India 2013. Picture courtesy of MotoroidsThe Maruti DZire sold a record 198,317 units in India in 2013.

* See the Top 80 models and Top 18 brands by clicking on the title! *

* Check out 1950-2013 Historical Data for India here! *

In 2013 the Indian new car market surprisingly halts its explosive growth, down 7% year-on-year to an estimated 2.47 million registrations, still the second best-ever year in the history of automobile in India. Brand-wise, Maruti-Suzuki is more than ever obliterating the competition, with its market share up 3 percentage points on 2012 thanks to stable sales at 1,063,964 and 43.1%. Hyundai limits its fall to 3% and improves to 15.4% share at #2 while Mahindra evolves like the market and jumps onto the podium with 242,405 sales and 9.8% share. Toyota is down 16% but up one spot to #4 while Tata loses more than half its sales year-on-year at -51% to just 142,045 units and 5.8% vs. 10.9% in 2012. Honda is up 47% to #6, Renault up 83% to #9, Audi becomes the first luxury brand to sell more than 10,000 annual units (+11%) and Mercedes is up 26%.

Maruti Alto 800 India 2013The Alto 800 helped the nameplate deliver a 9th consecutive pole position.

The Maruti Alto is the most popular car in the country for the 9th year in a row, evolving exactly like the market at -7% to 265,777 sales and 10.8% share. The 3 next best-sellers are all Marutis for the 2nd year running, and they all beat their annual volume record this year! The Maruti Swift is up 7% to stop only 743 units off the symbolic 200,000 annual sales barrier at 199,257 and 8.1% share, the Maruti DZire is up a whopping 29% to 198,317 units and 8% share vs. 154,273 and 5.8% in 2012 which was already a record year for the nameplate. In March, the DZire became the third model in the history of automobile in India to sell more than 20,000 monthly units after the Maruti Alto (March 2007) and Swift (February 2012). It also took the lead of the monthly charts for the very first time in May

Maruti Wagon R India 2013. Picture courtesy of gaadi.comThe Maruti Wagon R reaches a record 159,233 sales in India in 2013.

In 4th place, the Maruti Wagon R is up 18% to reach a best-ever 159,233 sales and 6.5% share, with its previous volume best being 156,509 back in 2010. Like in 2012, the Mahindra Bolero is the best-selling non-Maruti at #5 despite sales down 3% to 110,470 units, while the Hyundai Eon becomes the most popular foreign car, up two spots to #6 with 89,964 sales, ahead of the Hyundai i10 (-21%), i20 (-16%) and Toyota Innova (-17%). The Honda Amaze is by far the most successful new launch in India in 2013, landing directly at #13 with 59,461 sales and peaking at #7 and 9,764 sales in November.

Honda Amaze India 2013. Picture courtesy of Yahoo IndiaThe Amaze is the most successful Honda model in India, ever.

The Renault Duster is up 117% and 18 spots to land at #14 with 51,411 sales for its first full year in market, breaking into the monthly Top 10 twice this year, the Hyundai Grand i10 arrives at #18 and 41,861 units in just 5 months and established itself inside the Top 5 towards the end of the year, the Ford Ecosport makes its first appearance at #23 with 33,702 sales, peaking at #9 in September, the Chevrolet Enjoy ranks #37 and the Sail sedan #38 while the Nissan Terrano, a badge-engineered Renault Duster exclusive to India, is #49 with 7,390 sales, peaking at #20 in November.

Previous post: India December 2013: Maruti Alto and Swift hit highest shares in one year

Previous year: India Full Year 2012: Maruti Swift and DZire beat records

Two years ago: India Full Year 2011: Maruti Alto leads for the 7th consecutive year

Full Year 2013 Top 80 models and Top 18 brands Ranking Tables below.

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Categories: India

India December 2013: Maruti Alto and Swift at highest in one year

January 10th, 2014 1 comment

Maruti Alto 800 India December 2013Maruti Alto 800

* See the Top 60 best-selling models and Top 12 brands by clicking on the title! *

* The Full Year 2013 Top 80 models and Top 18 brands Report is here! *

New car sales in India are down for the 4th month in a row in December at -5% year-on-year to 180,713 registrations, bringing the final 2013 total to an estimated 2,470,000 units including premium brands, down 7% on 2012. December is traditionally a good month for Maruti and this year is now exception: Suzuki’s Indian subsidiary grabs 48% of the market, with both the Maruti Alto at #1 and 13.2% and the Swift at #2 and 9.3% hitting their best market shares in a year.

Tata Nano India December 2013Only 554 Tata Nano found a buyer in India this month.

The Maruti DZire at #3 and 8.5% and Wagon R at #4 and 6.7% are also above their annual levels, while the Maruti Omni is up 3 spots on November to #7. The Hyundai Grand i10 delivers another solid month in 5th place with 5% share, the Honda Amaze is down to #11 as customers await the arrival of the all-new City, the Ford Ecosport is back up one spot to #13, the Toyota Etios is up 7 to #18, the Renault Duster down 4 to #21 and the Nissan Terrano down 11 to #31. Finally, the Tata Nano is down 75% year-on-year to just 554 sales, its 2nd lowest-ever monthly score below the 509 units it sold in November 2010.

Previous month: India November 2013: Hyundai Grand i10 and Nissan Terrano up

One year ago: India December 2012: Maruti Alto and Toyota Innova shine

Full December 2013 Top 60 models and Top 12 brands Ranking Tables below

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Categories: India

India November 2013: Hyundai Grand i10 and Nissan Terrano up

December 4th, 2013 2 comments

Hyundai Grand i10 India November 2013. Picture courtesy of zigwheels.comHyundai Grand i10

* See the Top 60 best-selling models and Top 15 brands by clicking on the title! *

New car sales in India are down 8% year-on-year in November to 196,095 registrations, bringing the year-to-date total to 2,258,835 units, down 7% on 2012. In the lead by far, the Maruti Alto delivers its best market share since last February at 11.7% thanks to 23,024 sales, now adding up to 241,954 units year-to-date. The Maruti Swift remains #2 with 15,734 sales and 8% just above its sedan version the Maruti DZire at 15,286 units and 7.8%, with the DZire still above the Swift year-to-date, but just 82,890 sales vs. 82,469. The Wagon R rounds up a Top 4 once again 100% Maruti, ahead of the Hyundai Grand i10 extremely impressive anew, improving to a best-ever 5.6% market share thanks to 11,007 sales.

Nissan Terrano India November 2013. Picture courtesy of zigwheels.comNissan Terrano

The Honda Amaze stays #7 and lodges another outstanding score at 7,598 units and 3.9% share, while the small SUV battle is getting a little bit tighter below in the ranking: the Ford Ecosport is up one rank to #14 with 4,392 sales and 2.2%, followed by the Renault Duster down one to #17 at 3,624 units and 1.8% and its twin the Nissan Terrano breaking into the Indian Top 20 as early as for its 2nd month in market at #20 with 2,865 sales and a new best-ever 1.5% market share… Notice also the Chevrolet Tavera up 9 spots to #34 and the Skoda Octavia up one to #52.

Force One India November 2013. Picture courtesy of thehindu.comForce One

This month we welcome the arrival of a new brand in the Indian sales charts: Force Motors, previously known as Bajaj. Force is not a new brand per se but has only started communicating sales figures this month, hence their (very) late arrival in the ranking. Force sells 3 models: the Traveller, a modified Mercedes TN landing at #45 with 589 sales, the Trax, inspired by the Mercedes G-Class arriving at #45 with 575 units and the One, inspired by the Isuzu MU7 with 36 sales.

Previous month: India October 2013: Hyundai Grand i10 and Honda Amaze beat records, Nissan Terrano lands

One year ago: India November 2012: Maruti impress, Renault Duster progresses

Full November 2013 Top 60 models and Top 15 brands Ranking Tables below.

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Categories: India

India October 2013: Hyundai Grand i10 and Honda Amaze beat records, Nissan Terrano lands

November 3rd, 2013 7 comments

Hyundai Grand i10 India October 2013. Picture courtesy of cardekho.comHyundai Grand i10

* See the Top 60 best-selling models and Top 14 brands by clicking on the title! *

Diwali is always a fruitful time of the year for car sales as lots of consumers wait until the auspicious season to make their purchase. As a result October is the strongest month of the 2013 fiscal year so far (starting in April) at 229,057 registrations, down just 1% year-on-year and bringing the calendar year-to-date total to 2,062,740 units, down 7% on 2013. The Top 4 most popular models stay unchanged vs. last month and are still 100% Maruti: the Alto leads once again thanks to 22,574 sales, followed by the Swift (19,047), DZire (17,211) and Wagon R (14,270). The Dzire remain #2 year-to-date though.

Honda Amaze India October 2013. Picture courtesy of Motor BeamHonda Amaze

It’s below that things get interesting: for only its third month in market, the Hyundai Grand i10 manages to break the symbolic 10,000 monthly sales-barrier at 11,519 and 5% share, the strongest volume achieved by any Hyundai since the Eon sold 12,500 units back in March 2012. It also pushes Hyundai to its third best-ever monthly result behind February and March 2012 at 36,002 units.

Nissan Terrano India October 2013. Picture courtesy of Motor BeamNissan Terrano

But wait there’s more: the Honda Amaze can’t stop amazing, up 43% on a record month of September to lodge an all-time high 9,564 sales and 4.2% share, by far the highest monthly volume any Honda ever reached in India. The Maruti Ertiga is back up 17 spots on last month to lodge its third best ever month and best since November 2012 at 7,224 sales, the Ford Ecosport is down 6 spots to #15 as the waiting list now reaches 12 months and we welcome an all-new model in the ranking: the Nissan Terrano, a rebadged Renault Duster, lands directly at #22 with 3,079 sales vs. #16 and 4,657 this month for the Duster…

Previous month: India September 2013: Hyundai Grand i10 already up to #6

One year ago: India October 2012: Renault Duster up to #15

Full October 2013 Top 60 models and Top 14 brands Ranking Tables below.

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Categories: India

India September 2013: Hyundai Grand i10 already up to #6

October 6th, 2013 4 comments

Hyundai Grand i10 India September 2013. Picture courtesy of cardekho.comHyundai Grand i10

* See the Top 60 best-selling models and Top 14 brands by clicking on the title! *

The Indian new car market slows down its decline in September to just -3% year-on-year at 207,198 registrations, bringing the year-to-date total to 1,833,683 units, down 8% on 2012. By far in the lead, the Maruti Alto delivers its best monthly volume in 6 months at 23,620 units, while below the Maruti Swift and DZire the Wagon R is at its highest in one year at 15,448 sales. The big event this month is the thunderous arrival at the Top 5′s doorstep of the all-new Hyundai Grand i10, up 24 spots on August to land at #6 with 8,411 sales and 4.1% share for its 2nd appearance in the Indian ranking! The Grand i10 is manufactured in Chennai and is in fact a new generation i10 with a stretched wheelbase tailored specifically to Indian tastes, and it seems to work very well so far!

Ford Ecosport India September 2013Ford Ecosport

Even though the Grand i10 is not supposed to replace the i10 in India, the latter is down 11 ranks on August to #19 while the Eon is down 3 to #8 and the Santro down one to #26. There are two additional great performers in the Indian Top 10 this month: the Honda Amaze breaks its monthly volume record to 6,679 sales at #7, and the Ford Ecosport continues its splendid career, up one further spot to a best-ever #9 with a record 6,203 sales and 3% share… The Renault Duster is slowly recovering from the full frontal hit it coped from the Ecosport but is still lagging way behind at #16.

Previous month: India August 2013: Honda Amaze continues to amaze: up to #7

One year ago:  ndia September 2012: Renault Duster up, Mahindra Quanto lands

Full September 2013 Top 60 models and Top 14 brands Ranking Tables below.

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Categories: India