The VW Up is the #1 vehicle in Denmark for the 4th straight year…
* See the Top 95 All-brands and Top 398 All-models by clicking on the title *
The Danish new car market extends its incredible run to five consecutive record years and 2015 is just a little bit more special: it is the first time in the history of automobile in Denmark that over 200.000 new cars found a buyer in a single year, signing a 6th straight year of growth at +10% to 207.717 units. One element that is giving more wind to the market is leasing, with the share of private leasing simply and astonishingly doubling from just 12% in 2013 to 24% this year – and counter-intuitively, many in smaller segments according to Bilimp.dk.
…but the Peugeot 208 is only nine units below.
Volkswagen and Peugeot remain the two favourite brands in Denmark but the French carmaker is catching up very fast: up 15% to 21.056 and 10.1% share vs. 22.499 and 10.8% (-2%) for VW. Toyota (+12%) is up two spots to #3, overtaking Ford (-12%) and Skoda (+1%). Mercedes (+26%), BMW (+27%), Suzuki (+33%), Opel (+42%) and Mitsubishi (+108%) are the biggest gainers in the Top 20. Tesla creates the surprise in Denmark this year with sales up 6-fold on 2014 to #21 and 2.736 units, including 1.248 in December when the Model S became the very first electric car to lead the models charts outright, driven by the prospect of electric cars no longer being tax-exempt from January 2016.
The Tesla Model S is the first ever electric car to top the monthly Danish sales charts.
The VW Up holds onto the pole position for the 4th year in a row by the skin of its teeth and despite sales down 21%: only 9 units separate it from the Peugeot 208 up 39% to 7.946 vs. 7.955. The Toyota Aygo is up 7% and one spot to #3 while the Peugeot 108 is up 87% to #4 and the Peugeot 308 up 89% to #5. Other great performers include the Skoda Fabia up 98% to #15, the Opel Corsa up 52% to #14 and the Hyundai i10 up 30% to #16.
I give you the rankings for now, full models data and complete analysis will follow shortly.
Previous month: Denmark November 2015: Peugeot 208 back to #1, Tesla Model S up to #4
Previous year: Denmark Full Year 2014: VW Up leads 4th straight record year
Two years ago: Denmark Full Year 2013: VW Up confirms supremacy in record-breaking year
Full Year 2015 Top 95 All-brands and Top 330 All-models vs. Full Year 2014 figures below.