Denmark July 2016: Peugeot 208 and 308 tighten grip

Peugeot 308 Denmark July 2016. Picture courtesy whatcar.comThe Peugeot 308 is now #2 year-to-date in Denmark. 

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A little dent in the record-breaking pace the Danish new car market had got us used to in the past five years: sales are down 3% year-on-year in July to 15.726 but the year-to-date tally is still up 9% to a record 132.579 units after 7 months. Despite sales down 16% year-on-year, French carmaker Peugeot gains two spots on June to snap the brands pole position with 1.722 sales and 11% share, distancing Volkswagen (10.4%) and Toyota (7.7%) while Opel surges 34% to #4 and 7.5%. Notice also Seat up 52% to #9, Mercedes up 47% to #10, Dacia up 48% to #18 and Volvo up 44% to #19. Model-wise, Peugeot now trusts the Top 2 spots both in July and year-to-date with the 208 at 4.7% and the 308 at 3.9% even though these two nameplates lose significant ground vs. July 2015. The VW Polo is up 38% to #3, ahead of the Kia Picanto (-20%) and Opel Astra (+564%). The VW Passat (+66%) and Golf (+60%) compensate a hellish month by the once-uncontested leader the VW Up, down 77% to #37.

Previous month: Denmark June 2016: Opel Astra advances to #1 in record-breaking market

One year ago: Denmark July 2015: Peugeot 208 and 308 outsell Up

Full July 2016 Top 50 All-brands and Top 215 All-models below.

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Denmark June 2016: Opel Astra advances to #1 in record-breaking market

Opel Astra Denmark June 2016The Opel Astra is the best-seller in Denmark in June.

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The Danish car market shows no sign of decelerating in June with sales up 11% to 23.673 registrations, breaking the all-time volume record for any month in the country. Year-to-date sales are up 12% to 117.005 units, now almost assured to break the annual record for the 6th consecutive year by the time 2016 comes to an end. Volkswagen is once again the favourite marque in the country with 2.941 sales and 12.4% share (+38%), followed by Renault at 7.9% (+34%), Peugeot at 7.8% (+19%) and Ford at 7.4% (+17%). Opel (+20%), Mercedes (+27%), BMW (+42%), Seat (+54%), Dacia (+28%) and Honda (+37%) also impress in the Top 20 whereas Kia (-34%) and Fiat (-28%) are struggling. The Opel Astra takes the lead of the models ranking thanks to 754 deliveries, knocking the year-to-date leader, the Peugeot 208, down to #2. The Peugeot 308 soars up to #4 ahead of the VW Up and Polo. The Nissan Qashqai (#6), VW Passat (#7), Renault Kadjar (#19) and Suzuki Baleno (#26) also shine.

Previous month: Denmark May 2016: On track for a 6th consecutive record year

One year ago: Denmark June 2015: VW Up leads, Suzuki Vitara in Top 20

Full June 2016 Top 50 All-brands and Top 240 All-models below.

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Denmark May 2016: On track for a 6th consecutive record year

Suzuki Baleno Denmark May 2016The Suzuki Baleno lands directly inside the Danish Top 50. 

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After posting five consecutive all-time record years from 2011 to 2015, the Danish new car market could be forgiven for taking a break this year. Not a chance. May sales are up a whopping 24% to an all-time high 21.141 units, boosting the year-to-date tally up 12% to 93.220 and well on track for a 6th record year in a row. Volkswagen is the best-selling brand in the country, however losing share at 11.1% (+19%) while Peugeot shoots up 61% to 1.863 sales and 9.3% share. Just below, Toyota (+68%) and Opel (+65%) also improve drastically. Seat (+59%), Volvo (+64%), BMW (+76%), Mazda (+85%), Porsche (+283%) and Jaguar (+386%) are the other great performers this month. Model-wise, the Peugeot 208 cements its newfound domination with exactly double the sales of any other nameplate in the country including perennial leader the VW Up. It sells 1.102 units for a 5.2% share vs. 542 and 2.6% for the Up and 522 and 2.5% for the Toyota Aygo on the third step of the podium. In a market obsessed with city cars, the VW Passat delivers an outstanding performance at #5 overall in May, up 20 spots on last month, as does the Skoda Octavia up 7 to #7. The Opel Astra is helped up to #8 by the new generation while the Suzuki Baleno lands directly in the Top 50 at #47 for its first month of sales in Denmark. Promising.

Previous month: Denmark April 2016: Peugeot 208 dominant in record market

One year ago: Denmark May 2015: VW Up leads, Suzuki Vitara in Top 20

Full May 2016 Top 55 All-brands and Top 230 All-models below.

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Denmark April 2016: Peugeot 208 dominant in record market

Peugeot 208 Denmark April 2016. Picture courtesy auto-moto.comThe Peugeot 208 is the best-selling nameplate in Denmark by far. 

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Ever resourceful, the Danish new car market gallops further away with April sales up 17% year-on-year to an all-time high 19.886 deliveries, adding up to 72.150 year-to-date (+8%). Volkswagen holds onto the top spot for less than 100 units at 2.077 vs. 1.983 for Peugeot with Toyota up one spot on March to #3, Citroen up three to #4 and Skoda up one to #5. The Peugeot 208 dominates the models ranking head and shoulders thanks to 831 sales and 4.2% share, distancing the VW Up (2.6%), Ford Fiesta (2.5%) and Peugeot 308 (2.4%). Outstanding performers this month also include the Citroen C1 at #5, Opel Astra at #12 and Audi A4 at #20.

Previous month: Denmark March 2016: Volkswagen back in the brands lead

One year ago: Denmark April 2015: VW Up back to #1 YTD, Renault Captur #4

Full April 2016 Top 50 All-brands and Top 227 All-models below.

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Denmark March 2016: Volkswagen back in the brands lead

VW Up! Denmark March 2016The VW Up is back to #1 in Denmark in March but still #3 year-to-date. 

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New car sales in Denmark mark a pause in March at -3% year-on-year to 19.156 registrations, however the 1st Quarter total is still evolving at record levels at 52.214 units, up 6% on the same period on 2015. Thanks to 2.215 sals and 11.6% share, Volkswagen reclaims the brands year-to-date lead off Peugeot (1.722 sales and 9% in March), adding up to 5.752 deliveries in three months for a 11% share vs. 5.698 and 10.9% for the French manufacturer. Ford (8.2%), Toyota (7.7%) and Renault (6.5%) round up the March Top 5. Model-wise, the VW Up – the annual leader in Denmark in 2012, 2013, 2014 and 2015 – manages to snap the top spot for the first time since last October and only the 3rd time in the past ten months with 593 sales, but the Peugeot 308 (578) and 208 (530) follow closely. Year-to-date, the Peugeot 208 remains in the lead above the Up and 308. The VW Golf soars 6 spots on February to #5, the Hyundai i20 is up 13 to #6, the Ford Focus up to #10 and the VW Passat up to #14.

Previous month: Denmark January-February 2016: Peugeot 208 topples VW Up

One year ago: Denmark March 2015: VW Up back in charge, Hyundai i20 up

Full March 2016 Top 50 All-brands and Top 220 All-models below.

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Denmark January-February 2016: Peugeot 208 topples VW Up

Peugeot 208 Denmark February 2016The Peugeot 208 is the best-selling car in Denmark so far in 2016.

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It would appear Danish consumers can’t buy enough cars: after five consecutive years at record levels, January volumes are up a further 3% to 16.436 units and February sales are up a spectacular 22% to 16.608, lifting the year-to-date total to 33.043 units, up 12% on the same period last year. Peugeot leads the market so far in 2016 with 3.970 sales and 12% share, overtaking the 2015 leader Volkswagen at 3.536 and 10.7%. Toyota (9.2%), Skoda (6.3%) and Ford (5.5%) follow. Similarly in the models ranking, the Peugeot 208 ranks #1 both in January and February to lead the year-to-date charts by far at 1.622 sales and 4.9% share, well above 2015 leader the VW Up at 1.175 and 3.6%. The Peugeot 308 jumps onto the podium at #3 above the Toyota Aygo and Yaris. The Opel Karl is #9 and the Nissan Qashqai is up to #11 vs. #18 in 2015 thanks to an excellent month of February (#5).

Previous post: Denmark Full Year 2015: 5th straight record year, 1st time above 200.000 sales

One year ago (Jan): Denmark January 2015: Peugeot 108 ends 29 months of VW Up! rule

One year ago (Feb): Denmark February 2015: Peugeot 108 confirms top spot

Full January and February 2016 Top 35 All-brands and Top 20 models below.

January 2016 Top 200 models Ranking Table is also included below.

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Denmark Full Year 2015: 5th straight record year, 1st time above 200.000

VW Up! Denmark 2015The VW Up is the #1 vehicle in Denmark for the 4th straight year…

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The Danish new car market extends its incredible run to five consecutive record years and 2015 is just a little bit more special: it is the first time in the history of automobile in Denmark that over 200.000 new cars found a buyer in a single year, signing a 6th straight year of growth at +10% to 207.717 units. One element that is giving more wind to the market is leasing, with the share of private leasing simply and astonishingly doubling from just 12% in 2013 to 24% this year – and counter-intuitively, many in smaller segments according to Bilimp.dk.

Peugeot 208 Denmark 2015. Picture courtesy largus.fr…but the Peugeot 208 is only nine units below.

Volkswagen and Peugeot remain the two favourite brands in Denmark but the French carmaker is catching up very fast: up 15% to 21.056 and 10.1% share vs. 22.499 and 10.8% (-2%) for VW. Toyota (+12%) is up two spots to #3, overtaking Ford (-12%) and Skoda (+1%). Mercedes (+26%), BMW (+27%), Suzuki (+33%), Opel (+42%) and Mitsubishi (+108%) are the biggest gainers in the Top 20. Tesla creates the surprise in Denmark this year with sales up 6-fold on 2014 to #21 and 2.736 units, including 1.248 in December when the Model S became the very first electric car to lead the models charts outright, driven by the prospect of electric cars no longer being tax-exempt from January 2016.

Tesla Model S Denmark 2015. Picture courtesy don.vn.czThe Tesla Model S is the first ever electric car to top the monthly Danish sales charts.

The VW Up holds onto the pole position for the 4th year in a row by the skin of its teeth and despite sales down 21%: only 9 units separate it from the Peugeot 208 up 39% to 7.946 vs. 7.955. The Toyota Aygo is up 7% and one spot to #3 while the Peugeot 108 is up 87% to #4 and the Peugeot 308 up 89% to #5. Other great performers include the Skoda Fabia up 98% to #15, the Opel Corsa up 52% to #14 and the Hyundai i10 up 30% to #16.

I give you the rankings for now, full models data and complete analysis will follow shortly.

Previous month: Denmark November 2015: Peugeot 208 back to #1, Tesla Model S up to #4

Previous year: Denmark Full Year 2014: VW Up leads 4th straight record year

Two years ago: Denmark Full Year 2013: VW Up confirms supremacy in record-breaking year

Full Year 2015 Top 95 All-brands and Top 330 All-models vs. Full Year 2014 figures below.

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Denmark November 2015: Peugeot 208 back to #1, Tesla Model S up to #4

Peugeot 208 Denmark July 2015The Peugeot 208 is #1 in Denmark for the 4th time in five months.

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Records keep rolling in in Denmark: November sales are up a flamboyant 12% year-on-year to a best-ever 17.038 units, beating the previous November record established in 2012 (16.334) and lifting the year-to-date total to an all-time high 189.026 deliveries, up 9% on the same period in 2014. After being knocked down by the perennial market leader – the VW Up – in October, the Peugeot 208 reclaims the Danish pole position for the 4th time in the past five months thanks to 882 sales and 5.2% share vs. just 612 and 3.6% for the VW Up at #2. Below the Toyota Aygo up 4 spots on last month to #3, the Tesla Model S spectacularly shoots up 43 ranks to a record 4th place with 465 sales and 2.7% share, distancing the Peugeot 108, Toyota Yaris and Kia Picanto.

Previous month: Denmark October 2015: VW Up back in charge

One year ago: Denmark November 2014: Mitsubishi Space Star up to #4

Full November 2015 Top 25 models Ranking Table below.

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Denmark October 2015: VW Up back in charge

VW Up Denmark October 2015. Picture courtesy of largus.frThe VW Up returns to the Danish pole position in October.

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Another record falls in Denmark this month: October sales are at their all-time high thanks to a 3% year-on-year improvement to 16.880, edging past the previous October best dating from 2012 (16.871). This result lifts the year-to-date total to a record 172.136 units after 10 months, up a splendid 9% on the same period last year. Volkswagen keeps the lead of the Danish brands ranking with 1.975 sales and 11.7% followed at a distance by Peugeot (9.4%), Toyota (7.9%), Ford (6.9%) and Citroen (6.7%). Suzuki enters the Top 10, kicking Nissan out. In the models ranking, the VW Up resumes its reign after 3 months led by the Peugeot 208, but given it surrendered to the Peugeot 108 in January and February, this month is only the 5th win in 2015 for the Up. The Kia Rio leaps 24 spots on September to land in 2nd place, the Peugeot 208 is down two to round up the podium, the Toyota Yaris is up 9 to #4 and the Suzuki Celerio up 10to #13. The honeymoon period is over for the Opel Karl, down 15 ranks to #21.

Previous month: Denmark September 2015: Peugeot 208 keeps VW Up at bay

One year ago: Denmark October 2014: Peugeot 108 up to 2nd place

Full October 2015 Top 47 All-brands and Top 220 All-models below.

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Denmark September 2015: Peugeot 208 keeps VW Up at bay

Peugeot 208 Denmark September 2015. Picture courtesy auto-moto.comThe Peugeot 208 is the best-selling vehicle in Denmark for the third month running.

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The annual gains seem never-ending in Denmark: September sales are up a whopping 24% to a record 17.841 registrations, lifting the year-to-date total to an all-time high 155.221 units, up 9% on 2014. Volkswagen reclaims the brands top spot it holds year-to-date off Peugeot at 1.953 sales and 10.9% vs. 1.704 and 9.6%, Skoda is up two spots on August to #3, distancing Toyota, Citroen and Ford. The Peugeot 208 posts a third consecutive month in pole position but its advantage over the VW Up has thawed to just 10 units in September at 702 sales vs. 692. The VW Up retains the year-to-date top spot however. The Toyota Aygo is back up 10 ranks on August to #3, the Opel Karl shines again at #6, the Skoda Fabia is up 4 spots to #8, the Octavia up 6 to #9 and the Citigo up 7 to #10. Finally, notice the arrival of the Toyota Mirai at #200 with the first Danish unit sold this month.

Previous month: Denmark August 2015: Opel Karl up to world-best 4th place

One year ago: Denmark September 2014: VW Up and Golf on top

Full September 2015 Top 40 All-brands and Top 200 All-models below.

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