Archive for the ‘Brazil’ Category

Brazil June 2014: Fiat Palio tops charts for first time in 7 years

July 7th, 2014 5 comments

Fiat Palio Brazil June 2014Fiat Palio

* See the Top 150 best-selling models and Top 20 brands by clicking on the title! *

The Soccer World Cup definitely has had a noxious effect on new car sales in Brazil so far: June sales are down a painful 17% year-on-year to 250,655 registrations, bringing the year-to-date total to 1,582,634 units, down 7% on 2013. Brand-wise, the Top 4 manufacturers all fall sharply: Fiat remains #1 but is down 20%, Volkswagen and Chevrolet follow, both at -22% and Ford is down 24%. Hyundai goes against the trend in a big way: up 19% to 19,189 sales, while Renault (-12%), Toyota (-2%), Honda (-16%) and Nissan (-2%) all outperform the market. Further down, notice Audi up an unbelievable 121% to 1,102 sales and Mercedes up 10% to 1,053 units.

Chevrolet Onix Brazil June 2014First ever podium ranking for the Chevrolet Onix in Brazil this month.

We have already had our lot of surprises this year in the models ranking, among them the Fiat Strada taking the overall lead in March, and this month is no different in Brazil: the Fiat Palio is the best-selling vehicle in the country for the first time in 7 years and only the 5th time in the past 20 years! Previous times were in November 1997September 06, October 06 and August 07… The Palio sells 14,080 units for a 5.6% market share, stable year-on-year, while the VW Gol is down a devastating 42% to 13,167 units and 5.2%. This shows two things: 1. the Palio has not suffered from its ‘budget’ previous gen being discontinued at the end of last year whereas the Gol has, 2. the Gol is being cannibalised by the Up which continues its progression at #14 with a best-ever 6,225 sales, almost 50% of the Gol sales this month (vs. 38% in May)…

Chevrolet Prisma Brazil June 2014Chevrolet Prisma

18 months after their respective launches, both the Chevrolet Onix and the Hyundai HB20 resume their ascension to the top, with both models up 13% year-on-year which corrected with the market evolution corresponds in fact to a 36% increase. The Onix even jumps onto the overall podium for the very first time in third place thanks to 10,994 sales and 4.4% share. The HB20 for its part is up to #6 at 9,528 units and 3.8%, its best ranking since April 2013. Further down, the Fiat Uno (-54%) and VW Fox (-51%) crumble down, while the Chevrolet Prisma is up 25% year-on-year and 3 ranks on May to land in 9th place, the nameplate’s best ranking in at least 4 years.

Previous month: Brazil May 2014: Renault Sandero up to best-ever 6th place

One year ago: Brazil June 2013: Chevrolet Onix and Hyundai HB20 pause

Full June 2014 Top 150 models and Top 20 brands Ranking Tables below.

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Categories: Brazil

Brazil May 2014: Renault Sandero up to best-ever 6th place

June 17th, 2014 5 comments

Renault Sandero Brazil May 2014. Picture courtesy of to come to Brazil, the new gen Renault Sandero is already on sale in Central Europe (above).

* NOW UPDATED with the Top 150 best-selling models and Top 30 brands! *

For the 6th time in the past 8 months, the Brazilian new car market is down year-one-year, although in May the decline is limited to 0.7% to 277,924 registrations, bringing the year-to-date total to 1,332,017 units, down 5% on 2013. With previous generations of certain models (Uno, Gol…) not on sale anymore since January 1 due to new environmental laws, the Brazilian models sales charts is settling into a new order, with the May Top 5 identical to the 2014 year-to-date ranking. The VW Gol and Fiat Palio are neck to neck for pole position this month at 15,188 and 14,910 sales respectively, a situation we hadn’t witnessed in almost 4 years.

Fiat Palio Brazil May 2014Fiat Palio

The Fiat Strada continues to impress in third place and 4.5% share, ahead of the Chevrolet Onix now regular above 4% and the Ford Fiesta. Although the new generation still hasn’t officially launched in the country, runout prices on the current gen push the Renault Sandero to a best-ever 6th place in May in Brazil, with its previous best (#7) hit in September 2011, March and June 2012. The Hyundai HB20 stabilised a notch below the Chevrolet Onix at #7 while the Fiat Uno is surprisingly down to #10.

VW Up Brazil May 2014. Picture courtesy of Up

Beyond the Top 10, the VW Up continue to ascend the Brazilian sales charts: up a further two spots on April to a best-ever #14 with 5,744 sales and 2.1%, the Toyota Corolla remains very robust at #15 with 5,741 units thanks to the new generation, now way above the Honda Civic at #18, the Chevrolet Classic is back up 9 ranks to #20, the VW Amarok up 11 to #37 and the Nissan March up 13 to #39.

Previous month: Brazil April 2014: Chevrolet Onix strong again

One year ago: Brazil May 2013: Ford Fiesta hits highest ranking in 8 years

Full May 2014 Top 150 models and Top 30 brands Ranking Tables below.

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Categories: Brazil

Brazil April 2014: Chevrolet Onix strong again

May 16th, 2014 6 comments

Chevrolet Onix Hyundai HB20 Brazil 2013The Chevrolet Onix has taken a clear advantage on the Hyundai HB20

* NOW UPDATED with the Top 150 best-selling models and Top 20 brands! *

The Brazilian new car market is still in the red: down another 12% in April to 279,759 registrations, bringing the year-to-date total after 4 months to 1,054,123 units, down 5% on 2013. After the jungle that was March (Fiat Strada in pole position!), the models ranking is back to a little bit of normalcy, however there are very interesting mid-term trends developing… The VW Gol is back to its traditional top spot at 6.1% share or pretty much equal to its year-to-date level (6.2%) so the Up threat doesn’t seem to be one after all even though the mini VW stays #16 just under 2% share. The Fiat Palio stays #2 at 5.5% which is slightly higher than ytd (5.1%) while the Uno continues to sink at #6 and 4% (vs. #4 and 4.3% ytd), indicating that the loss of the previous gen, cheaper Uno Fire is hurting the nameplate.

Toyota Corolla Brazil April 2014The Toyota Corolla is up 10 spots on last month to #14.

The Fiat Strada is down to a still incredible third place and 4.8% share, consistent with its level year-to-date (#3 and 4.9%) while the Chevrolet Onix establishes itself in 4th position with 4.7% of the market, less impressive than the 5.4% from March but enough to pass the Ford Fiesta hatch to climb to #5 year-to-date, and over one percentage point above its archenemy the Hyundai HB20 stabilising at 3.5%. The Toyota Corolla enjoys the benefit of having a brand-new generation in dealerships: up 10 spots on March to #14 and now breathing on the Honda Civic’s neck (#13).

Audi A5 Brazil April 2014Audi sales are up 98% so far in 2014 in Brazil!

Brand-wise, Fiat evolves like the market at -13%, Chevrolet does better at -9% and Volkswagen worse at -20%. Only Hyundai (+5%), Audi (+79%) and Chery (+73%) don’t lose ground year-on-year in the Top 20! Year-to-date, both Fiat and Chevrolet are down 5% while VW sinks at -15%, Renault overtakes Hyundai at +11% vs. +9% and the German premium carmakers are on fire: BMW is up 36%, Mercedes up 8% and Audi up an astonishing 98%! Chery (+122%) is about to reclaim the title of favourite Chinese car brand in Brazil off JAC, down an abysmal 45%.

Previous month: Brazil March 2014: VW Gol passed by Fiat Strada and Palio, threatened by Onix!

One year ago: Brazil April 2013: Hyundai HB20 all set, now HB20S lands

Full April 2014 Top 20 brands and Top 150 models Ranking Tables below.

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Categories: Brazil

São Paolo / Rio de Janeiro (Brazil) 2 months 2014: Ford Fiesta and Fiat Siena lead the way

May 14th, 2014 No comments

Ford Fiesta Brazil February 2014. Picture courtesy of Ford Fiesta is the most popular vehicle in São Paolo so far this year…

* See the Top 9 best-selling models by clicking on the title! Thanks Marcelo *

After Minas Gerais and thanks once again to Marcelo, I can share with you today a little more regional detail about Brazilian sales, fascinating as the sales charts do not match the national ones and by far, showing some very strong regional specificities. If the Minas Gerais data was for the Full Year 2013, now we fast forward to the first two months of 2014. In the São Paolo state, the Ford Fiesta is the best-seller so far this year thanks to 7,750 sales ahead of the Chevrolet Onix and VW Gol. The GDP per capita is higher in this state so the tastes in cars vary accordingly, plus the Ford brand has had a strong heritage in this state for a while.

Fiat Siena Brazil February 2014…while the Fiat Siena dominates in Rio de Janeiro.

In Rio de Janeiro, the Fiat Siena (#6 nationally over the same period) is the leader with 2,500 units sold, followed by the Renault Sandero and VW Gol. One element that explains the success of the Siena is the fact that in the Rio de Janeiro State, the tax registration is lower and almost all gasoline stations also offer natural gas, favouring budget sedans as installing a gas cylinder in a smaller hatches means you can say goodbye to luggage space.

VW Gol Brazil February 2014But the VW Gol is #1 in almost all other Brazilian states.

Other states’ ranking turn out to be a little less ‘wild’, with the VW Gol monopolising the top spot in most of them. If over the Full Year 2013 the Fiat Uno was #1 in Minas Gerais where the Italian manufacturer has its largest Brazilian factory, so far in 2014 the VW Gol is #1 there with 6,000 sales ahead of the Fiat Uno (4,590), Palio (4,100) and Siena (2,346). In Paraná as well (capital: Curitiba), the Gol leads with 3,900 sales followed by the Fiat Uno (2,900) but the Renault Sandero climbs onto the podium at 1,900 units. In Rio Grande do Sul, the Gol is once again #1 (2,000 sales) followed by the Fiesta (1,650). In Bahia it leads over the Fiat Palio with 1,700 units vs. 1,550, in Ceará the Palio manages to get a little closer at 970 sales vs. 1,000 for the Gol, in Pernambuco the Uno is this time #2 with 1,140 units vs. 1,594 for the Gol and finally in Goiás, the Gol leads again with 1,800 sales, followed by the Palio (1,000) and Siena (950).

Finally, there doesn’t seem to be any data available for Brasilia, so if any of you readers is aware of the best-selling models there please comment on this article and link to the source!

Previous post: Minas Gerais (Brazil) Full Year 2013: Fiat Uno in the lead

Full 2 months 2014 São Paolo Top 9 and Rio de Janeiro Top 3 models Ranking Tables below.

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Categories: Brazil

Minas Gerais (Brazil) Full Year 2013: Fiat Uno in the lead

May 11th, 2014 3 comments

Fiat Uno Minais Gerais Brazil 2013The Fiat Uno is the best-seller in the Minais Gerais province in Brazil.

* See the Top 10 best-selling models by clicking on the title! Thanks Marcelo *

Thanks to Marcelo I can share with you today a unique insight into the best-sellers in one of the largest states in Brazil: Minas Gerais. Larger than metropolitan France, Minas Gerais is home to 20 million inhabitants and has Belo Horizonte for capital. And if nationally the VW Gol is the runaway leader, Minas Gerais is home to the largest Fiat factory in the country producing the Fiat Uno which logically takes the lead in the state with 50,576 sales over the Full Year 2013 vs. 38,999 for the VW Gol.

The other big difference with the national models charts is the fantastic 4th position of the Renault Sandero, selling 20,590 units in Minas Gerais or 20% of its Brazilian total, vs. #9 nationally. Notice also the Chevrolet Celta accessing to the Top 10 at #10 vs. #12 nationally.

Brazil 2013 post: Brazil Full Year 2013: VW Gol leads, Chevy Onix edges Hyundai HB20 out by 13 units

Full Year 2013 Top 10 models Ranking Table below.

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Categories: Brazil

Brazil March 2014: VW Gol passed by Fiat Strada and Palio, threatened by Chevrolet Onix!

April 3rd, 2014 14 comments

Fiat Strada Brazil March 2014Surprise: the Fiat Strada is the best-selling model in Brazil this month.

* See the Top 150 best-selling models and Top 20 brands by clicking on the title! *

Brazilian consumers bought 228,728 light vehicles in March, a harsh 15% contraction over March 2013, bringing the market back into negative over the first Quarter of 2014 at 774,400 units (-2%). If the brands ranking remains relatively untouched with Chevrolet regaining the 2nd spot off Volkswagen, Hyundai taking its distance over Renault in 5th place and Fiat dominating as usual, the models charts experience nothing short of an atomic explosion this month. Traditionally extremely stable to the point of becoming borderline boring, Brazilian models data got a shake 18 months ago with the arrival of the Chevrolet Onix/Hyundai HB20 couple, and lately the new generations Ford Fiesta and Fiat Strada have made some way. But this is another level altogether, and for no less than 4 main reasons:

VW Gol Power Brazil March 2014The previous gen Gol was discontinued in December 2013, hurting overall Gol sales.

1. The VW Gol is not the best-seller

This may seem mundane, but it has become an extremely rare event in Brazil. In fact, in the last 20 years, only two models had managed to beat the Gol in a months ranking before today: the Fiat Palio in November 1997September 06, October 06 and August 07 and the Fiat Uno in February 2011December 2011 and March 2012. This means that the VW Gol has been #1 in Brazil for 232 of the past 240 months (note 1999-2001 monthly data isn’t available). But wait there’s more: not only is the VW Gol not the best-seller this month, but – shock, horror – it is down to #3. This has not happened in… 25 years, since November 1989 exactly when the Gol ranked below the Ford Escort and Chevrolet Monza. Why this sudden access of weakness? 2 main reasons: first, the discontinuation due to non-compliance to new environmental laws of the very successful previous generation of the model that was still on sale alongside the new one. Second, the arrival of the VW Up undermining the Gol, potentially not on size but surely on coolness, and selling 3,517 units in March (#16).

2. A commercial vehicle, the Fiat Strada, is the most popular vehicle in the country

There are two firsts in this sentence: for the first time in the history of Brazilian automobile, a commercial vehicle takes the lead of the sales charts. And for the first time in the 16 year-history of the nameplate, the Fiat Strada tops the monthly ranking. The more bizarre feat is that the Strada does not actually deliver its best-ever volume in March with 13,017 units vs. 13,459 last month. It lodges its highest ever market share though at 5.7% vs. 5.5% last month. The explanation for this pole position could simply be mathematical, as the Gol traditionally evolved in a 6.5%-9.5% share tunnel over the past few years. Its sudden fall below 6% has suddenly made the Brazilian models ranking a lot more competitive.

Fiat Uno Brazil March 2014The last Fiat to top the monthly ranking was the Uno in March 2012.

3. Two Fiats take the first two spots

To my knowledge this has simply never happened ever in Brazil! Both the Fiat Uno and Palio managed to hold the monthly top spot a few times as we have seen in 1., however they never ‘coordinated their efforts’ to deliver a 1-2 like the Strada/Palio couple achieved this month. The Uno topped the charts in the years leading to the 1996 launch of the Palio nameplate: 2 months in 1993, 4 months and leading the market overall in 1994 and 3 months in 1995, then again once the current generation launched in 2011-2012. The Palio for its part did so from 1997 onwards and then sporadically in 2006-2007. The only time Fiat could have managed a 1-2 was in January 1995 when the freshly imported Fiat Tipo surprised everyone by taking the lead of the ranking, but the Uno was #3 that month behind the Gol. So we are witnessing a new milestone passed by the Italian manufacturer in Brazil.

Chevrolet Onix Hyundai HB20 Brazil 2013The Chevrolet Onix has definitely taken the advantage over the Hyundai HB20.

4. The Chevrolet Onix is only 300 sales below the VW Gol

Launched purely and solely to target the VW Gol back in October 2012, the Chevrolet Onix nearly achieved its destiny this month. Ranking 4th with 12,245 sales and 5.1% share, the Onix breaks its monthly ranking, volume and market share records all at once in March, and stops only 300 units short off the VW Gol! Keeping in mind Fiat Palio and Uno sales include two generations, this means the Onix is actually well ahead of the new Palio, new Uno, and of course the Hyundai HB20 and Toyota Etios. Why this unquestionable success? Simply that Chevrolet hit the bullseye with the Onix in terms of style, size and equipment for the price. So if not in 2014 then definitely in 2015, the Onix could be the first Chevrolet to fight for the Brazilian pole position in almost 30 years, since the Monza was Brazil’s best-seller in 1986.

Previous month: Brazil February 2014: Fiat Strada up to record 2nd place!

One year ago: Brazil March 2013: Hyundai HB20 knocks on podium’s door

Full March 2014 Top 150 models and Top 20 brands Ranking Tables below.

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Categories: Brazil

Brazil February 2014: Fiat Strada up to record second place!

March 9th, 2014 4 comments

Fiat Strada Brazil February 2014Fiat Strada

* NOW UPDATED with the Top 150 best-selling models and Top 20 brands! *

New car sales in Brazil are back in great shape, up a very healthy 11% year-on-year in February to 245,941 registrations which brings the year-to-date total to 545,692 units, up 5% on 2013. Just below the VW Gol a little weak at 14,077 sales and 5.7%, the big event this month is the 2nd place of the Fiat Strada with 13,459 sales and 5.5% share. Yes you have read well, the Strada finished the month only 618 sales off the pole position, delivering its highest ranking, volume and share in the nameplate’s 15 year-career. The Strada reached its previous best monthly volume in August 2012 at 12,981. We will find out next month whether this was just a one-off or the start of a longer-term trend that will see both the VW Gol and Fiat Uno (down to #4) decline now that the previous generations of each models aren’t on sale anymore.

VW Up Brazil February 2014VW Up

The Fiat Palio is up one spot on January to #3 and 5.4%, itself only 784 sales off the #1 spot… Excellent return to form of the Chevrolet Onix, up 4 ranks on last month to #5 with 9,561 sales and 3.9%, its best ranking and share since March 2013, while the Ford Fiesta is down 5 spots to #8 and the Hyundai HB20 down one to #9. Its sedan sibling the Hyundai HB20S hits its best ranking and share so far at #17 with 1.6%, the Renault Logan is up a further 5 ranks to #21, the Toyota Corolla up 7 to #23 and Fiat Fiorino up 20 to #31. Finally, we welcome a new entrant inside the Brazilian Top 50 this month: the VW Up! is up a massive 75 spots on January to land at #32 with 2,115 sales and 0.9% for its first full month in market.

VW Kombi Last Edition Brazil February 2014VW Kombi “Last Edition”

Now that production has definitely stopped, we bid farewell to the legendary VW Kombi, ranking outside the Brazilian Top 50 for potentially the first time since production of the model started here 64 years ago in 1950! It is down 30 spots on last month to #66 with 595 sales vs. #37 over the Full Year 2013. As far as Chinese models are concerned, the Lifan X60 leads the way at #92 followed by the JAC J2 at #95, Chery QQ at #102, JAC J3 at #104, Chery Celer at #109 and JAC J3 Turin at #112.

Previous month: Brazil January 2014: Facelift boosts Chevrolet Agile to #17

One year ago: Brazil February 2013: Hyundai HB20 confirms 4th position

Full February 2014 Top 150 models and Top 20 brands Ranking Tables below.

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Categories: Brazil

Brazil January 2014: Facelift boosts Chevrolet Agile to #17

February 5th, 2014 1 comment

Chevrolet Agile Brazil January 2014Chevrolet Agile

* NOW UPDATED with the Top 100 best-selling models and Top 20 brands! *

For the first time since last September, the Brazilian new car market is up year-on-year at +1% to 299,768 registrations. Below the VW Gol sovereign at 7.2% of the market, the Fiat Uno is back up 3 spots on December to reclaim the 2nd position it traditionally holds in Brazil thanks to 13,629 sales and 4.5% while the Ford Fiesta, down one rank to #3, remains extremely solid at 13,179 units and 4.4%. For its part the Fiat Strada is up 3 spots to #5 with 12,373 sales and 4.1% share, its highest in over 3 years! This month the Strada even tickles the Palio on which it’s based, and has passed the Siena.

Fiat Strada Brazil January 2014Fiat Strada

Edged out in extremis by the Chevrolet Onix last year, the Hyundai HB20 takes its revenge in January, selling 9,612 units at #8 vs. 9,290 and #9 for the Onix. Boosted by its facelift, the Chevrolet Agile is up a spectacular 19 spots on December to #17 with 4,684 sales and 1.6% vs. 0.8% and #30 over the Full Year 2013. Other great performers this month in Brazil include the Renault Logan up 7 ranks to #26, Peugeot 208 also up 7 to #28, the Chevrolet Tracker up 41 to #35 and the Toyota RAV4 up 13 to #70.

Previous post: Brazil: The best-selling cars of all time

Full Year 2013 post: Brazil Full Year 2013: Chevrolet Onix edges Hyundai HB20 out

Previous month: Brazil December 2013: Ford Fiesta at highest ever #2, Fiat Siena hits record volume

One year ago: Brazil January 2013: Chevrolet Onix breaks into Top 5

Full January 2014 Top 100 models and Top 20 brands Ranking Tables below.

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Categories: Brazil

Brazil: The best-selling cars of all time

February 1st, 2014 4 comments

VW Gol mais vendido 1991

* See the Top 10 best-selling cars of all time in Brazil by clicking on the title! *

Thanks to Marcelo de Vasconcellos, I can share with you today the list of the 10 most popular nameplate in the history of automobile in Brazil. And the #1 is not the VW Beetle (called Fusca locally)… it is the VW Gol, originally launched in 1980 and best-seller in the country each and every year since 1987 with the exception of 1994 (Fiat Uno). The Gol is considered the quintessential Brazilian car, manufactured locally to closely fit the country’s needs. More than one million Gol have been exported to 66 countries, making the total production for the model since launch 7.2 million. Logically, the Gol is also the most stolen car in Brazil!


The VW Fusca was the best-seller in Brazil from 1954 to 1980

The Fiat Uno follows in second place with 3.2 million units sold since 1984. When Fiat launched the Palio in 1996 (#4 in this ranking with 2.5 million units sold), it had planned to cancel the Uno but opted to keep going, a wise decision indeed. A completely remodelled Novo Uno launched in 2011 with great success, outselling the Palio for a couple of years. The VW Fusca arrives in third position with 3 million units sold locally between 1954 and 1996, topping the Brazilian sales charts for 27 consecutive years between 1954 and 1980, one more year than the VW Gol! Notice also the Chevrolet Chevette at #6 and the Ford Corcel at #8.

Check out the Brazil Full Year 2013 post here

Full Top 10 all-time best-sellers Ranking Table below.

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Categories: Brazil

Brazil December/Full Year 2013: Ford Fiesta splits now available

January 29th, 2014 No comments

Ford Fiesta Brazil 2013. Picture courtesy of generation Ford Fiesta

* See the Brazil December 2013 post here *

* See the Brazil Full Year 2013 post here *

I know there has been a little bit of debate around the performance of the Ford Fiesta in 2013 in Brazil given a new generation has been added into the sales figures, as has been the case for a while for the VW Gol and Fiat Uno notably. In December the Ford Fiesta reached the 2nd place with 16,299 sales which are both all-time records in the 18 years since Fiesta nameplate was first introduced in Brazil (it launched here in 1995). This is also the 2nd time the Fiesta beats its monthly volume record after the 14,375 units it sold in July. Note we are only talking about the hatchback variant here.

Ford Fiesta Brazil 2013Old generation Ford Fiesta

Thanks to Dercyde Gomes, I am able to share with you the splits between old and new generations Fiesta for December and the Full Year 2013, so we can start to picture really how much is the new generation responsible for these records. I know the perception from some of you Brazilian readers was that the old generation was still accounting for a very large part of sales, potentially even on the up due to the price cut, and the new gen was only marginally adding to the sales total. Well for December only, the new Fiesta accounts for a very substantial 49% of total sales at 7,991 units which would place it at #13 in the sales ranking, vs. 8,304 for the old gen (amended total for the nameplate being 16,295).

Over the Full Year, the new gen manages to hold 38% of total Fiesta sales at 51,718 vs. 84,970 and 62% for the old generation, with the amended total adding up to 136,688 units. So it’s fair to say the new generation is actually responsible for all these records, and at this rate it should account for over 50% of total Fiesta hatchback sales in 2014. (Source: Fenabrave, many thanks to Dercyde for sharing the data!)

Categories: Brazil