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Brazil Full Year 2013: VW Gol distant leader, Chevrolet Onix edges Hyundai HB20 out by 13 units, both in Top 10

January 6th, 2014 7 comments

Chevrolet Onix Hyundai HB20 Brazil 2013The Chevrolet Onix wins its first full year contest with the Hyundai HB20 – by 13 units…

* See the Top 200 best-selling models and Top 20 brands by clicking on the title! *

* Check out Brazilian Historical Data spanning the last 60 years here! *

2013 will remain the year the Brazilian new car market ended a decade of explosive growth, with sales down 2% to 3,575,935 registrations. The last time new car sales in Brazil declined year-on-year was in 2003, a completely different world back then given only 1.35 million new vehicles were registered that year in Brazil. Yep you have read right, the Brazilian market almost tripled in volume in less than 10 years… Brand-wise, Fiat keeps the lead but drops 9% to 21.3% share while Volkswagen struggled to keep its 2nd place off Chevrolet, down 13% to 18.6% share vs. +1% to 18.2% for the American manufacturer. If Ford (+4%) and Renault (-2%) remain #4 and #5 respectively, Hyundai, now a local producer with the HB20 range, almost doubles its sales year-on-year to 212,900 and goes from 3% share in 2012 to 6% this year… Toyota for its part gains 55% at #7, BMW 59%, Mercedes 25% and Land Rover 30%.

VW Gol Brazil 201326th year on top for the VW Gol…

No surprises atop the models ranking this year: in spite of sales down 13% to 255,057 and 7.1%, the VW Gol is the best-seller for the 19th consecutive year and has now topped the Brazilian sales charts for 26 of the last 27 years, with only one interruption in 1994 by the Fiat Uno. Talking of which, the Uno takes a beating this year, down 28% to 184,362 sales but manages to remain #2 – 2014 may be a different story as the end of the first gen Uno Mille production will make a large dent into the nameplate’s sales. Down just 5%, the Fiat Palio rounds up the podium like in 2012.

Ford Fiesta Brazil 2013. Picture courtesy of temusados.com.brThe Ford Fiesta Hatch reaches its best-ever year-end ranking this year in Brazil.

Up 20% to #4 thanks to the new ‘kinetic’ generation, the Ford Fiesta Hatch reaches its best-ever year-end ranking in Brazil in the nameplate’s 18 year-career, with its previous best being #5 back in 1997. At 136,712 sales it is also the nameplate’s biggest ever year, and it beat its monthly record twice in 2013: in July (14,375) and December (16,299), also hitting a record #2 spot that month. The Fiat Siena also has an excellent year, boosted by the arrival of the Grand Siena new gen: +25% to #6 and beating its volume record in December at 13,747 units.

JAC J2 Brazil 2013. Picture courtesy of carplace.com.brThe JAC J2 is now the best-selling Chinese model in Brazil.

But the big news in the Brazilian Top 10 in 2013 is the simultaneous arrival of two all-new nameplates, a very rare event in a ranking traditionally extremely stable. Both launched in late 2012, were targeted at each other (along with the VW Gol and Fiat Palio), and the Chevrolet Onix and Hyundai HB20 finish the year with almost exactly the same sales total! In a 3.6 million unit-market, only 13 units (or 0.00036% market share!) separate the two models. Trailing behind since February, the Chevrolet Onix literally edges past the Hyundai HB20 in the last hours of the year, totalling 122,333 sales and 3.42100% share vs. 122,320 and 3.42064% for the HB20, ranking #8 and #9 respectively. Should GM and Hyundai be happy with these results?

The analysis continues below.

Previous post: Brazil December 2013: Ford Fiesta at highest ever #2, Fiat Siena hits record volume

One year ago: Brazil 2012: VW Gol celebrates 25 years at #1, Fiat Palio on podium

Two years ago: Brazil 2011: VW Gol leads for 24th year, Fiat Uno breaks record

More analysis, Full Year 2013 Top 200 models and Top 20 brands Ranking Tables below.

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Categories: Brazil

Brazil December 2013: Ford Fiesta reaches highest ever 2nd place, Fiat Siena hits record volume

January 5th, 2014 8 comments

Ford Fiesta Brazil December 2013. Picture courtesy of temusados.com.brThe Ford Fiesta had never ranked that high and sold that well in Brazil…

* NOW UPDATED with the Top 180 models and Top 20 brands! Click on title to see *

* The Full Year 2013 Top 200 models and Top 20 brands Report is here! *

The Brazilian new car market is down 2% year-on-year in December to 335,948 registrations, meaning the final 2013 total is also down 2% to a still very robust 3,575,935 units. While the VW Gol is more than ever the king of the roads at 7.4% share and as the Fiat Palio stabilises at #3 and 4.3%, there are two big events in the Top 5 this month. In the 18 years since the Ford Fiesta nameplate has been on sale in Brazil (it launched here in 1995), never before had it been able to reach as high as #2. It is now done thanks to 16,299 sales and 4.9% share, with its previous best being #3 in January 2005. This is also the Fiesta hatch’s strongest monthly sales figure ever, beating the 14,375 units it sold last July.

Fiat Siena Brazil December 2013… and the Fiat Siena hits its highest ever volume this month.

For its part the Fiat Siena delivers its highest ever monthly volume at 13,747 units and 4.1% share (previous best was 12,910 in March 2010), and manages to beat the Fiat Uno (down to a paltry #5) for the first time on record! Both the Chevrolet Onix (#7) and Hyundai HB20 (#9) slide down to their annual level, while the Renault Sandero clocks its 2nd strongest month ever at 10,626 sales (it only did better in August 2012 with 11,743) and the new generation is not even here yet!

Renault Logan Brazil December 2013. Picture courtesy of Quatrorodas.com.brRenault Logan

Further down, notice the Chevrolet Prisma gaining 21% on last month to 8,383 sales and 2.5%, the best scores for this generation so far but #11 again, the Renault Duster outpacing the Ford Ecosport for the 2nd consecutive month at #16 vs. #21, the Hyundai HB20S hitting its best ranking, volume and share so far at #19 with 5,460 units and 1.6% and the Renault Logan up 23 spots on November to #33 with 2,690 sales as the new generation starts to make its appearance on Brazilian roads. In the Chinese aisle, JAC are slipping further down, with the Chery Celer (#93), Lifan X60 (#97) and Chery QQ (#103) the best-sellers this month.

Previous month: Brazil November 2013: Chevrolet Prisma nearly inside Top 10

One year ago: Brazil December 2012: Hyundai HB20 up to #7, Chevrolet Onix #8

Full December 2013 Top 180 models and Top 20 brands Ranking Tables below.

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Categories: Brazil

Brazil November 2013: Chevrolet Prisma nearly inside Top 10

December 4th, 2013 11 comments

Chevrolet Prisma Brazil November 2013Chevrolet Prisma

* See the Top 160 best-selling models and Top 20 brands by clicking on the title! *

New car sales in Brazil are down 3% year-on-year to a still very solid 288,221 registrations, bringing the year-to-date total to 3,240,020 units, down 2% on 2012. The stability of the Brazilian models ranking is legendary (and borderline boring! oops I’ve said it) and November is a good example: the entire Top 7 is identical to October’s, with the VW Gol far above the competition at 20,363 sales and 7.1% followed by the Fiat Uno at 5.5%, the Fiat Palio at 4.8% and the Ford Fiesta hatch at 4.4%, enabling it to pass the VW Fox year-to-date to also rank #4 in 2013 so far. The archenemies Chevrolet Onix and Hyundai HB20 have stabilised at an almost identical level: they rank #6 and #7 in November at 10,318 and 10,067 sales respectively, and both commend 3.4% of the market year-to-date at 110,574 (#9) and 111,003 units (#8)…

Hyundai HB20S Brazil November 2013The Hyundai HB20 breaks into the Brazilian Top 20 for the firs time this month.

It’s outside the Top 10 that things get a little more animated so to speak. The sedan version of the Onix, the Chevrolet Prisma, misses out on a Top 10 ranking for just 9 sales, up 4 spots on October to #11 with 6,945 sales and 2.4%, the best score of this generation of the nameplate so far. The Honda Civic is down 3 ranks to a still splendid #14, the Renault Duster is up two to #16 vs. #21 year-to-date and the Hyundai HB20S breaks into the Brazilian monthly Top 20 for the first time, up 4 spots to #20 at 4,380 units and 1.5%. Boosted by the 7th generation now available in Brazil, the VW Golf is up 11 ranks to #34, the Citroen C4L is up 6 to #63 and the Chevrolet Tracker up a further two to #68.

Previous month: Brazil October 2013: Honda Civic hits highest ranking in 5 years

One year ago: Brazil November 2012: Hyundai HB20 #9, Chevrolet Onix #11

Full November 2013 Top 160 models and Top 20 brands Ranking Tables below.

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Categories: Brazil

Brazil October 2013: Honda Civic hits highest ranking in 5 years

November 2nd, 2013 7 comments

Honda Civic Brazil October 2013Honda Civic

* See the Top 160 best-selling models and Top 20 brands by clicking on the title! *

Down 23% in August but up 6% in September, the Brazilian new car market is back into negative in October at -4% to 313,490 registrations, bringing the year-to-date total to 2,951,825 units, down 1.4% on 2012. The leading trio is unchanged but all models deliver market shares below their year-to-date levels: the VW Gol is at 6.9% vs. 7.1% followed by the Fiat Uno at 4.6% vs. 5.3% and the Fiat Palio at 4.3% vs. 5%. Another outstanding month for the Ford Fiesta, ranking #4 for the third time in the last 4 months thanks to 13,265 sales and 4.3% while the Fiat Siena is also very strong at 12,378 units and 3.9%.

Citroen C4L Brazil October 2013Citroen C4L

The Chevrolet Onix is up 2 spots on September to reach its best ranking since last March at #6 with 11,874 units and 3.8%. For its part the Hyundai HB20 is up 3 ranks to #7 at 10,467 sales and 3.3%, its highest ranking in Brazil since last April. The most impressive model in the Top 20 is however the Honda Civic, bolstered by the 2014 model and up 6 spots to #11 at 7,159 units and 2.3%, its highest ranking in the country since the #10 it hit in January 2009!

Chevrolet Tracker Brazil October 2013. Picture courtesy of caradvice.com.auChevrolet Tracker

Further down, the Chevrolet Prisma gains one further spot to #15, the Peugeot 208 is up 6 to #33, the VW Golf is back inside the Top 50 at #45 and the Toyota RAV4 is up to #63 vs. #100 year-to-date. Two new models make sparks this month in Brazil: the Citroen C4L is up to #69 with 841 sales and the Chevrolet Tracker (aka Trax) ranks #70 for its 2nd month in market at 826 units. In the Chinese aisle, we have a complete reshuffle: the Chery QQ leads the way at #81 followed by the JAC J2 at #98, Lifan X60 at #101, Chery Celer at #102 and JAC J3 at #106…

Previous month: Brazil September 2013: Fiat Siena continues to impress

One year ago: Brazil October 2012: Ford Ecosport up, Hyundai HB20 lands

Full October 2013 Top 160 models and Top 20 brands Ranking Tables below.

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Categories: Brazil

Brazil September 2013: Fiat Siena continues to impress

October 4th, 2013 3 comments

Fiat Siena Brazil September 2013Fiat Siena

* See the Top 50 best-selling models and Top 20 brands by clicking on the title! *

After alarmingly dropping by 23% last month, the Brazilian new car market is happily back into positive territory in September, up 6% year-on-year to 293,961 registrations, reducing the year-to-date fall to just 1% at 2,638,378 units. The VW Gol dominates the models sales charts head and shoulders with 7.5% share vs. 4.9% for the Fiat Uno back to #2. The hero of the month is once again the Fiat Siena, up to 4.3% share and 4th place thanks to 12,647 sales, now only 249 off the podium and the Fiat Palio.This is the Siena’s best ranking since February 2011, best share since February 2010 and 4th highest monthly volume ever below March 2010 (12,913) and September 2009 (12,700) and last month (12,687).

VW Kombi Brazil September 2013The VW Kombi is living its last months as a new vehicle in Brazil

The Chevrolet Onix and Hyundai HB20 seem to have now stabilised around 3% share, ranking #8 and #10 respectively, exactly like last month, with both their sedan versions the Prisma and HB20S sliding down to #16 and #23 respectively. About to be discontinued, the VW Kombi enjoys an nth wind, up 7 spots on August to #33.

Previous month: Brazil August 2013: Fiat Siena shines in market down 23%

One year ago: Brazil September 2012: Toyota Etios lands

Full September 2013 Top 50 models and Top 20 brands Ranking Tables below.

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Categories: Brazil

Brazil August 2013: Fiat Siena shines in market down 23%

September 7th, 2013 3 comments

Fiat Siena Brazil August 2013Fiat Siena

* NOW UPDATED with the Top 150 best-selling models and Top 20 brands! See title *

Potentially the result of the social unrest that has characterised the country in the last couple of months, the Brazilian new car market falls deeper into recession in August, down a dramatic 23% on August 2012 (which was, granted, the strongest sales figure in history) to 312,722 registrations, bringing the year-to-date total into negative as well at 2,344,436 units, down 2% on 2012. Below the VW Gol #1 again with 22,621 sales and 7.2%, the Fiat Palio manages to rank above its lil sis the Uno for the 2nd month running but only the 4th time in the last 3 years after December 2012February and July 2013, thanks to 15,168 units and 4.9%. The Ford Fiesta lodges another extremely solid month at #4 with 13,541 sales and 4.3%, only 538 units away from the podium and the Fiat Uno!

Chevrolet Prisma Brazil August 2013. Picture courtesy of mad4wheels.comChevrolet Prisma

Outstanding month for the Fiat Siena, up 3 spots on July to #5 at 12,687 units and 4.1%, the nameplate’s highest market share in over 3 years (since July 2010) and its third best monthly volume ever behind March 2010 (12,913) and September 2009 (12,700). The Chevrolet Onix is back inside the Top 10, up 3 ranks to #8 with 10,327 sales and 3.3%, beating its archenemy the Hyundai HB20 (#11) for the third time in the last 4 months. Plus its sedan version, the Chevrolet Prisma, continues to progress, up 2 to #14 at 6,751 units and 2.2% vs. 4,057 and 1.3% for the HB20S, also up 2 to #21. Even though the new generation has still not arrived, the Renault Sandero is up to #9 and back inside the year-to-date Top 10 at #10 with 63,197 sales and 2.7%.

Previous month: Brazil July 2013: Fiat Palio confirms #2 spot, Ford Fiesta further up

One year ago: Brazil August 2012: Strongest month ever at 405,511 registrations

Full August 2013 Top 70 models and Top 20 brands Ranking Tables below.

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Categories: Brazil

BestSellingCarsBlog in the Brazilian media!

August 16th, 2013 6 comments

Vrum.com.br

* See the Full article by clicking on the title! *

This week BestSellingcarsBlog is the source of a series of articles about the best-selling cars around the world in the Brazilian car media: one article in the car website vrum.com.br and two in the press in Correio Braziliense and Estado de Minas. Many thanks to Marcus Celestino who took the time to patiently read all my answers to his questions and translate them all into Portuguese. You can check out the online article (in Portuguese) by clicking on the title of this post or on ‘Read more’ below.

Full article below.

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Brazil July 2013: Fiat Palio confirms #2 spot, Ford Fiesta further up

August 5th, 2013 4 comments

Ford Fiesta Brazil July 2013. Picture courtesy of blogauto.com.brFord Fiesta

* See the Top 150 best-selling models and Top 20 brands by clicking on the title! *

Contact me at matt@bestsellingcarsblog for a more in-depth analysis of this market.

New car sales in Brazil are down year-on-year again in July at -8% to 323,916 registrations, however the year-to-date total is still in positive after 7 months at 2,031,716 units, up 2% on 2012, marking the first year the Brazilian new car market passes the 2 million sales milestone in just 7 months. If the VW Gol is faitful to its traditional pole position with 22,123 sales and 6.8%, the Fiat Palio confirms the 2nd spot it held at mid-month thanks to 16,719 units and 5.2%, above its little sister the Fiat Uno at 15,878 sales and 4.9%. This is only the third time in the last 3 years after December 2012 and February 2013 that the Palio ranks above the Uno, which remains #2 year-to-date for now at 5.5% share vs. 5.3% for the Palio.

Toyota RAV4 Brazil July 2013Toyota RAV4

Another outstanding month for the Ford Fiesta, boosted by the new generation now widely available across the country: it is up one spot on June to #4 with 14,375 sales and 4.4% and is now within reach of the Fiat Uno for third place! This is only the third time in 8.5 years the Fiesta is that high in the Brazilian ranking after reaching #3 in January 2005 and #4 in May 2013… The VW Fox is kicked down to #5 as a result while the Chevrolet Classic lodges a surprisingly strong month, up 3 ranks on June to #6 at 10,973 units and 3.4%, and the Hyundai HB20 (up 2 spots to #9) and Chevrolet Onix (down 4 to #11) are progressively finding their long-term sales levels.

Mercedes A Class Brazil July 2013. Picture courtesy of Auto Motor und SportMercedes A Class

Further down, notice the Hyundai HB20S up one spot to #23 – here too it seems the model has found its long-term sales potential, the Ford Fusion up 6 ranks to #55 vs. #70 year-to-date, the Renault Kangoo up to #62 vs. #84, Toyota RAV4 up to #78 vs. #199 YTD thanks to the new generation, the Mercedes A200 up to #107 vs. #156 and the Lifan X60 up to #108 vs. #150. There are 3 Chinese models inside the Brazilian Top 100 this month: the JAC J2 at #82, JAC J3 at #89 and Chery QQ at #91.

Previous post: Brazil mid-July 2013: Fiat Palio passes Uno, Hyundai HB20 back up

Previous month: Brazil June 2013: Chevrolet Onix and Hyundai HB20 pause

One year ago: Brazil July 2012: VW Fox hits highest monthly volume ever

Full July 2013 Top 150 models and Top 30 brands Ranking Tables below.

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Categories: Brazil

Brazil mid-July 2013: Fiat Palio passes Uno, Hyundai HB20 back up

July 17th, 2013 4 comments

Fiat Palio Brazil July 2013Fiat Palio

* See the Top 75 best-selling models and Top 20 brands by clicking on the title! *

After India and Russia, it looks like traditional high-performer Brazil could also be starting to cough a little. New car sales are down year-on-year for the third fortnight in a row halfway through July, and not by a little at -13% to 145,854 registrations. The year-to-date total is still ahead of 2012 but just, at +3% to 1,853,670 units. The VW Gol holds onto its pole position at 7.1% share, but for the 2nd time this year after February, the Fiat Palio passes its little sister the Uno to rank #2 thanks to 7,896 sales and 5.4% vs. 7,446 and 5.1% for the Uno.

Hyundai HB20 Chevrolet Onix Brazil July 2013Hyundai HB20/Chevrolet Onix: there is still some oomph under these bonnets…

The Ford Fiesta delivers another excellent month thanks to the new generation at #4 with 5,874 units and 4%, followed by the Fiat Strada at a strong 3.7% and the Chevrolet Classic impressive at #6 and 3.5% vs. #11 and 2.6% year-to-date. The Hyundai HB20 is not done speaking yet: after falling to #11 in June, it is back up inside the Top 10 over the period at #8 and 3.4% vs 3.6% year-to-date while the Chevrolet Onix is down 3 spots to #10 and 3.1% vs. 3.4% ytd. Notice also the Hyundai HB20S up 2 to #22 and the Renault Fluence up 17 to #42.

Previous post: Brazil June 2013: Hyundai HB20 and Chevrolet Onix pause

One year ago: Brazil mid-July 2012: Fiat Siena up to #7, Chevrolet Sonic in Top 50

Full mid-July 2013 Top 75 models and Top 20 brands Ranking Tables below.

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Categories: Brazil

Brazil 6 months 2013: Hyundai HB20 and Chevrolet Onix shake up the ranking

July 16th, 2013 4 comments

Hyundai HB20 Chevrolet Onix Brazil June 2013bThe Hyundai HB20 and Chevrolet Onix have brought a bit of fresh air into the Brazil sales charts.

* See the Top 200 best-selling models and Top 20 brands by clicking on the title! *

After stagnating at the same stage last year (-0.3%), the Brazilian new car markets is back on track and reaches record heights anew halfway through 2013: up 5% to 1,707,814 registrations and now comfortably installed in 4th place worldwide above Germany and below only China, the USA and Japan. Normally very stable, the Brazilian models ranking had a bit of a shake up this year, thanks to the arrival of the Hyundai HB20 and Chevrolet Onix. Produced in Hyundai’s very first local factory inaugurated late last year, the HB20 single-handedly pushed Hyundai up 132% year-on-year to #6 with just under 100,000 sales and 5.8% share. It ranks #6 so far in 2013 at 61,837 units and 3.6% with the Chevrolet Onix close behind at #7 with 58,522 sales and 3.4%. However as we have seen in June these two models may have already reached their max… The second half of the year will give us the definite answer.

Fiat Uno Palio Brazil June 2013. Picture courtesy of Quatrorodas.abril.com.brThe Fiat Palio teases the Uno for 2nd place in Brazil.

Atop of the models sales charts the HB20/Onix effect can be seen with 3 of the Top 4 models taking a hit year-on-year. The VW Gol is in the lead once again but down 4% to 7% share, the Fiat Uno is down a more worrying 19% to 5.7% while the VW Fox is down 5% to 3.9%. Only the Fiat Palio, with the new model still gearing up, gains 17% to land in third place with 5.3% share. In fact the other two Fiat models in the Top 10 also post significant year-on-year increases: the Strada is up 18% to #5 and the Siena up a whopping 69% to #8.

Ford Ecosport Renault Duster Brazil June 2013. Picture courtesy of midianews.com.brThe Ford Ecosport is up 126% year-on-year to pass the Renault Duster and rank #15.

Outside the Top 10, other great performers include the Fiat Ecosport up 126% to #15 thanks to the much-improved new model, the Chevrolet S10 is up 49% to #17, Fiat Punto up 39% to #21, Renault Clio up 70% to #33, VW Amarok up 61% to #36 and the Chevrolet Cruze hatch up 212% to #41. Apart from the HB20/Onix couple, there are 5 other newcomers in the Top 60: the Chevrolet Spin at #26, the Toyota Etios and Etios hatch disappointing at #29 and #34, the Hyundai HB20S (for sedan) at #46 and the Peugeot 208 at #53.

Rely Pick-up Brazil June 2013Rely Pick-up

This year the first wave of Chinese manufacturers present in the country take a serious beating: JAC is down 13% to 8,936 sales and 0.5% and Chery divides its market share by 6, down 73% to just 2,504 units and 0.1%. Not to worry, Chinese carmakers are resilient so they will try to crack this market again, and again, and again. For now we have 22 Chinese models inside the Top 200 but only 2 in the Top 100: the all-new JAC J2 at #77 and the JAC J3 down 54% to #91. Among the ones not losing ground, note the JAC J5 up 36% to #124, Jinbei Topic up 50% to #149, Chery Celer and Rely Pick-up both new at #162 and #163 and the Lifan X60 landing at #175.

Previous post: Brazil June 2013: Chevrolet Onix and Hyundai HB20 pause

One year ago: Brazil 6 months 2012: Fiat Palio up 63%, Chevrolet Cobalt best newcomer

Full 6 months 2013 Top 200 models and Top 20 brands Ranking Tables below.

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Categories: Brazil
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