* See the Top 50 most successful nameplates in Australia by clicking on the title! *
This Australian update is brought to you by APIA car insurance.
This ranking has now been updated with 2012 figures, and with a record year come a lot of nameplate records: the Mazda3 delivers its best year ever at 44,128 sales, the Toyota Hilux is up to #2 for the first time, the Nissan Navara is up to #15 most successful nameplate at 26,045 units, the Ford Focus breaks into the year-end Top 10 for the first time and also lodge best-ever annual sales, as do the Mitsubishi Triton, Ford Ranger, Mazda2, Toyota Prado and Nissan X-Trail. The Mazda CX-5, Hyundai i20 and Nissan Dualis make their first appearance in the Top 50 most popular nameplate in Australia since 1990.
The original post starts here: Now that year-end detailed models rankings for Australia are available without interruption since 1990, I can give you a summary of the most popular nameplates over the period! They are ranked by yearly volume record, with info on their record market share and position also included. No surprise on top: the Holden Commodore holds the nameplate all-time record with 94,642 units sold in 1998. It’s fair to say that this record is in safe hands: with the fragmentation of the market, last year’s leader has sold just over 44,000 units.
Note that the Commodore’s market share record is a nowadays-impossible 12.8%, reached in 1996 while the Ford Falcon, whose volume record was reached in 1995 (81,366) also hit a huge 12.7% share that year. The Toyota Corolla is the third most popular nameplate in Australia over the last 20 years with a record of 47,901 sales in 2008. The Mazda3 follows at 44,128 units in 2012, ahead of the Hyundai Excel at 44,018 sales in 1998, the Toyota Hilux at 42,956 in 2008 and the Toyota Camry at 42,522 in 1999.
The rest of the Top 10 is composed of the Mitsubishi Magna at 41,008 sales in 1997, the Holden Astra at 34,218 units in 2005 and the Holden Cruze at 33,474 sales in 2011. Note that the above models along with the Ford Laser and Hyundai i30 are the only 12 nameplates to ever rank within the year-end Top 5 in Australia over the period.
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See the Top 50 most successful nameplates in Australia in 1990-2012 below.