Archive for the ‘Australia’ Category

Australia March 2015: SUV sales pull market up 8%

April 7th, 2015 No comments

Subaru Outback Australia March 2015Subaru Outback sales are up a staggering 411% year-on-year in March.

* See the Top 10 best-selling models and Top 25 brands by clicking on the title *

Just as Autumn settles in, the Australian new car market is back to shiny growth rates in March at +8% to 105,054 registrations, a new all-time March record and the first time the market is above 100,000 units in March, bringing the first quarter total to 277,594 units, up 4% on 2014. Looking at the results by state, Queensland (Brisbane) at +12% and New South Wales (Sydney) at +10% lead the way, while Western Australia (Perth) drops 3% as the mining boom there continues to cool off. The sign of a healthy growth, rentals (+13%), private and government sales (both at +9%) pull the market up while business sales are up 6%. The SUV segment continues to post ever-stronger sales: up 15% in March to 35,503 units or a 33.8% market share, light commercials are up 10% and passenger vehicles are up 2%.

Toyota Corolla Australia March 2015Thanks to record March sales, the Toyota Corolla claims the #1 year-to-date spot.

Despite progressing slower than the market at +4%, Toyota leads by far once again with 19,082 units and 18.2% share, followed by Mazda up 11% to 10,217 units, to BSCB’s knowledge the first time the all-imports Japanese carmaker crosses the monthly 10,000 deliveries mark in Australia. Hyundai is up 1% to 8.3% share, remaining above Holden down a harsh 13% to 8.2%, however Holden holds onto its third position year-to-date so far at 8.9% vs. 8.5% for the Korean manufacturer. Nissan is up a very dynamic 19%, Mitsubishi up 16%, keeping Ford stuck in a paltry 7th place at 6,203 sales, down 12% on March 2014. Volkswagen (+20%), Audi (+22%), Suzuki (+25%), Mercedes (+30%), Isuzu (+50%), Honda (+75% thanks to a very strong start of the HR-V at 1,081 sales), Porsche (+87%), Mini (+99%) and Maserati (+263%) all lodge very impressive year-on-year gains.

Honda HR-V Australia March 2015. Picture courtesy Honda HR-V confirms its strong start with 1,081 sales this month.

In the models ranking, the Toyota Corolla posts its best-ever August score at 4,261 sales, enabling the nameplate to reclaim the year-to-date pole position off the Mazda3 at 11,672 units (+13%) vs. 11,059 (-9%). The Toyota Hilux rounds up the podium at 3,346 sales just above the Mitsubishi Triton in full runout mode at 2,940 units, while Mazda CX-5 up 21% to #7, the VW Golf up 69% to #9, Nissan X-Trail up to #11, Mercedes C-Class up 166% and Subaru Outback up 411% thanks to the new model also impress.

Previous month: Australia February 2015: Toyota Corolla #1, Mazda CX-5 hits record #6

One year ago: Australia March 2014: New sedan pushes Toyota Corolla up to #1

Full March 2015 Top 10 models and Top 25 brands Ranking Tables below.

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Categories: Australia

Australia February 2015: Toyota Corolla #1, Mazda CX-5 hits record #6

March 15th, 2015 1 comment

Mazda CX-5 Australia February 2015. Picture courtesy Mazda CX-5 reaches its all-time highest ranking in Australia this month.

* UPDATED with detailed SUV sales data *

* See the Top 10 best-selling models and Top 47 All-brands by clicking on the title *

Flat January sales make room for a strong result in February in Australia: +4% year-on-year to 90,424 registrations, lifting the year-to-date total up 2% to 172,540 units. This has now become a habit: regular passenger car sales are down this month whereas SUV and luxury vehicle sales are in great shape. Brand-wise, just as it celebrates 6 million vehicles sold since its arrival in the country in 1958, Toyota is stable at 16,243 sales and 18% share, above Mazda at 10%. Hyundai overtakes Holden to climb back on the podium at 8,003 sales (+3%) vs. 7,809 (-10%) for the Australian brand. It is the 4th time in the past 6 months that Hyundai outsells Holden “at home” in Australia – a sign of things to come?

1965 Toyota Corona 2015 Toyota Camry Australia February 2015Toyota celebrates 6 million vehicles sold in Australia since its debut here in 1958.

Lifted by a discounted runout Triton (#7), Mitsubishi is up 33% to #5 at 6.9% share, Nissan is up 34% to #6, meaning both Japanese manufacturers distance Ford down to a lowest-ever #7 and 5.6% share, down a depressing 20% on February 2014. Since Ford’s announcement 18 months ago that it would stop local manufacturing by 2017, the brand’s sales have been in freefall, as it was the case for Mitsubishi back in 2009 when faced with the same decision of abandoning manufacturing in the country. Next in line is Holden which shouldn’t keep its hopes for a podium ranking in FY2015 too high.

Foton Tunland Australia February 2015Foton launched a mine-spec of its Tunland ute in Australia.

Strong performers in February include Honda up 9% thanks to the all-new HR-V debuting with a very strong month (825 sales), Mercedes boosted by the all-new C-Class (842 sales) up 15% to #11, BMW also up 15% and back above Audi (+9%) at #14, Jeep up 11%, Suzuki up 21%, Mini up 22%, Renault up 28%, Peugeot up 43%, Isuzu up 54% and Skoda up 63%. Foton (#28) is the best-selling Chinese manufacturer for the 2nd straight month above LDV (#36) while Great Wall (#39 at -93%) disintegrates and ranks below Chery (#38) for the first time ever. The announced launch of SUV-exclusive Haval in the country cannot come soon enough!

Toyota Corolla RZ Australia February 2015The Toyota Corolla reclaims the #1 spot in Australia in February.

The Toyota Corolla is back atop a models ranking in led in 2013 and 2014 thanks sales up 18% year-on-year to 3,939 units while the Mazda3 is down 9% to 3,598 but keeps the year-to-date lead for now at 7,501 deliveries (-12%) vs. 7,411 (+18%) for the Corolla. The Toyota Hilux remains 3rd despite sales down 15%, the Holden Commodore (-9%) is up two spots on last month to #4 but the performance of the month is delivered by the Mazda CX-5, once again the best-selling SUV in Australia and hitting its best-ever monthly ranking in the country at #6 thanks to sales up 19% to 2,085 (previous best: #7 in January and July 2014). This may be the last few months at this level for the CX-5 as Australia is one of the first countries in the world to receive the smaller CX-3 which will undeniably steal sales from its big bruva. Notice also the Nissan X-Trail extremely strong at #11 and the Mitsubishi ASX surprisingly up 154% year-on-year in February.

Previous month: Australia January 2015: Mazda3 leads, Holden Cruze up to #5

One year ago: Australia February 2014: Mazda3 remains most popular

Full February 2015 Top 10 models and Top 47 All-brands below.

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Categories: Australia

Australia January 2015: Mazda3 leads, Holden Cruze up to #5

February 10th, 2015 1 comment

Mazda3 Australia January 2015. Picture courtesy Mazda3 starts the 2015 race in front.

* UPDATED – Discover the Top 20 best-selling models and Top 47 All brands *

New car sales in Australia are steady in January at -0.2% to 82,116 registrations, however this masks greatly varying behaviours by segments: passenger cars are down 4% while SUVs continues their climb, up a splendid 7% year-on-year to 27,679 registrations or 33.7% market share vs. 31.5% a year ago. Light (+15%) and medium (+13%) cars perform the best, with small SUVs up 18%. Toyota is master in command once again with 16.6% share, Mazda remains 2nd with 11% share despite sales down 4% and above Holden down 5% to 10.2% share. Hyundai holds onto the 4th spot it held over the Full Year 2014, Ford is down a catastrophic 21% to just 6.5% share while Nissan (+7%), Volkswagen (+9%) and Honda (+9%) all perform strongly inside the Top 10.

Mercedes C Class Australia January 2015. Picture courtesy of new C-Class pushes Mercedes up 28% in Australia.

Mercedes once again knocks a the Top 10’s door with sales up an extravagant 28% year-on-year to 2,594 units and 3.2% share, mainly due to the success of the new C-Class and CLA. Jeep drops to #13 and sees its exponential growth of the past couple of years subdued at ‘just’ +14% to 2,283 sales, the main culprit being the Grand Cherokee down a harsh 27% this month. Audi continues to evolve at record heights with sales up 14% to #14, overtaking BMW up 12% to #15.

Ford Falcon Australia January 2015. Picture courtesy new model doesn’t prevent the Ford Falcon to sink to its lowest-ever monthly volume.

Leader in 2011 and 2012 but #2 in 2013 and 2014, the Mazda3 starts the race to the 2015 title of best-selling nameplate in Australia in front despite a January score 14% lower than a year ago at 3,903 units and 4.8% share vs. +18% and 3,472 sales for its archenemy the Toyota Corolla. The Mazda3 is used to strong starts early in the year: it has now ranked #1 in January for the third straight year, and reaching this level in January is in no way an indication of the Full Year ranking: the 3 ranked #2 in 2011 and finished the year on top while ranking #1 in 2013 and 2014 and ending the race in 2nd place.

Toyota Hilux 2016. Picture courtesy Toyota Hilux pictures were leaked online less than 24 hours ago.

After being shockingly outsold by the Mitsubishi Triton in December, the Toyota Hilux reclaims the #1 pickup spot in January at #3 overall despite sales down 8% to 2,331. Just as spy shots of the new generation Hilux are starting to leak online exactly a year ahead of its 2016 scheduled launch in Australia, the Hilux is bracing for a tough 2015 as the majority of its competitors will relaunch with markedly improved models. In fact, the Ford Ranger is up 10% this month to #7, the Holden Colorado is up 7% to #10 and the Mazda BT-50 is up 22% to #14.

Holden Cruze Australia January 2015Helped by its facelift, the Holden Cruze is back up to #5.

Benefiting from a dubious facelift going on sale on January 20, the Holden Cruze is back inside the Australian Top 10 and above its stablemate the Holden Commodore in 5th place with sales up 34% on January 2014 to 1,870. This is the Cruze’s best ranking at home since July 2013 and only its third time inside the Top 5 in the past two years. Notice also the good performances of the Hyundai ix35 at #9 and the Nissan X-Trail more than doubling its sales year-on-year to #15 thanks to the new generation.

Holden Commodore Ford Falcon Ute Australia January 2015. Picture courtesy specialty: Holden Commodore and Ford Falcon Utes

Onto bad news now: Ford has refreshed the Falcon for the last time before local production is scheduled to end in 2017, launching the ‘swan song’ FG X generation last December. For its first full month on sale in January, the Falcon only manages a disastrous 381 sales across Australia, the worst monthly sales performance in the 65-year-old nameplate’s history. This is below the last low of 396 in October at a time when the previous generation FG Mk2 was deep in runout. All of the Blue Oval’s locally made vehicles dropped sharply, with the Falcon Ute falling even further (-31%) and the Territory down 6%. Add to this the very weak starts of the Focus (-44%), Fiesta (-40%) and Kuga (-43%) and Ford is on track to lodge an 11th consecutive year of Australian sales decline in 2015, an uninterrupted stretch since 2004 when it sold 135.172 units, reduced to 79,703 in 2014. Ford is paying dearly the price of stopping local production and is not assimilated as ‘truly Australian’ anymore by carbuyers here.

Previous post: Australia Full Year 2014: Discover the best-sellers State by State

Original FY2014 post: Australia Full Year 2014: Toyota Corolla holds onto top spot

Previous month: Australia December 2014: Discounted Triton outsells Hilux

One year ago: Australia January 2014: Mazda3 up to highest market share ever

Full January 2015 Top 20 models and Top 47 All-brands below.

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Categories: Australia

Australia Full Year 2014: Discover the best-sellers State by State

January 30th, 2015 No comments

Toyota Hilux Australia 2014. Picture courtesy of Hilux

* See each State’s Top 50 best-selling models & Top 30 brands by clicking on the title *

For the 4th consecutive year on BSCB I can share with you the best-sellers in each Australian State/Territory, this time extending the data to the State Top 50 models and Top 30 brands. This is exclusive data you won’t find anywhere else on the web! Like in 2013, the Toyota Hilux is the only nameplate to top 3 States, with the Toyota Corolla and Mazda3 each winning in two and the Holden Commodore in one. The overall Australian market dipped by 2% in 2014 to 1.113.224 sales with Toyota, Holden and Mazda dominating the manufacturers ranking and the Toyota Corolla, Mazda3 and Toyota Hilux atop the models sales charts. However sales by State/Territory variy greatly…

VW Golf Australia 2014. Picture courtesy outsells Holden in ACT and the Golf is #2.

Australian Capital Territory (Canberra)

New car sales in ACT are down 3% to 17,277 units and much more fragmented that nationally: Toyota holds just 12% market share (vs. 18.3% nationally  just above Mazda at 11.2% and Hyundai at 8.9%. The big surprise is Volkswagen lodging by far its best performance in the country: only 25 sales off a podium finish and overtaking Holden at 8.8% share. Notice also Jeep (3.2% share), BMW (2.3%) and Audi (2.2%) clearly over-performing on their national level while Mercedes (1.9%) is markedly below.

Illustrating the German manufacturer’s exceptional performance in ACT, the VW Golf is up 10% and two spots on 2013 to finish #2 nameplate below only the Mazda3 while both the VW Polo (#19) and Amarok (#20) find their way inside the Top 20. The Hyundai i30 drops on spot on 2013 to #3, still its highest ranking state-wise, and is followed by the Toyota Corolla and Holden Commodore. The Mazda CX-5 also hits its best State ranking at #6 thanks to sales up 26%, the Jeep Grand Cherokee breaks into the Top 10 – ACT being the only State/Territory where it does so.

Audi A3 Australia 2014. Picture courtesy Audi A3 is among the 50 most popular nameplates in New South Wales.

New South Wales (Sydney)

NSW reinforces its role as the new vehicle locomotive of the country, the only State to see its volume improve on 2013 with sales up 1.5% to 356,174 units. Below Toyota still sovereign at 18% share (but down from 19.1% in 2013), Mazda remains #2 while Hyundai passes Holden to snap up a podium ranking. At #12, Jeep is up even faster than nationally (+47%), while Audi is above BMW. Confirming New South Wales sets the tone for the national market, the Top 10 models is identical to the national one except for the Mazda CX-5 (#8) and Toyota Camry (#9) exchanging spots. The Audi A3 lodges its only Top 50 State ranking, doubling its sales vs. 2013 to #47 and 2,199 units.

Toyota Land Cruiser PU Australia 2014The Toyota Land Cruiser Ute is #6 in Northern Territory…

Northern Territory (Darwin)

Expanding from the top North of the country all the way to Alice Springs and Ayers Rock, the Nothern Territory is however a minuscule market: down 3.5% to just 10,993 registrations in 2014. Northern Territory is Toyota Territory: the Japanese manufacturer holds an out-of-this-world 38.8% market share here and sells almost 5 times the amount of the #2: a surprisingly strong Mitsubishi. Holden comes in third while Hyundai, Mazda and Nissan all outsell Ford. Suzuki is inside the Top 10, Great Wall is down 48% to #15 but ranked at #10 in 2013 and Foton lands at #21.

Toyota FJ Cruiser Australia 2014. Picture courtesy…and the Toyota FJ Cruiser is inside the Top 50.

The NT models ranking is a testimony to the implacable domination of Toyota, holding all the Top 6 spots and placing 8 models in the Top 9! The Hilux grabs 11.3% of the market, above the Corolla and Prado. The Land Cruiser Pickup is at a State-best #6 with 2.9% share, as is the Land Cruiser Wagon at #8 and 2.7%. The Hyundai i20 is the best-selling non-Toyota passenger car at #11, a real success with rental companies, while the Mazda3 is down 32% and 8 ranks on 2013 to a paltry #12. The Great Wall V-Series Pickup is down 43% to #28 but ranked #13 in 2013. Finally, notice the Toyota FJ Cruiser lodging its only State Top 50 ranking at #47 and the Nissan Patrol Wagon at #49.

Holden Colorado Australia 2014. Picture courtesy of Holden Colorado reaches its highest State ranking in Queensland.

Queensland (Brisbane)

Sales in Queensland suffer in 2014 at -4% year-on-year but remain well above the 200k mark at 223,519 units. With no recent history of local automotive manufacturing in the State, import-strong carmakers hold more share in Queensland: Toyota sells more than double any other brand at 20.4%, followed by Mazda and Hyundai, then Holden. Mitsubishi remains strong at #5 and 7.7% share vs. 6.2% nationally, while Ford tumbles down to #7 and 6.2% vs. #5 and 7.2% nationally. Isuzu is #13 vs. #17 nationally, whereas Mercedes, BMW and Audi are all frankly weaker than their national levels.

Queensland is the kingdom of pickup trucks, nicknamed “utes” in Australia (for utility): there are 5 in the Top 10 best-selling nameplates. The Toyota Hilux logically takes the lead with just under 10,000 sales, the Mitsubishi Triton remains 5th, the Ford Ranger and Holden Colorado both gain one spot on 2013 to rank #6 and #7 respectively and the Nissan Navara is #10. Add to these the Mazda BT-50 at #14 and the Isuzu D-Max at #17 for the complete picture.

Holden Commodore Australia 2014. Picture courtesy Holden Commodore is #1 ‘at home’ in South Australia.

South Australia (Adelaide)

The South Australian new vehicle market is down 1% this year to 69,625 sales. This is where Holden started as a saddlery manufacturer in 1856, and will continue manufacturing cars until 2017 in Elizabeth, North of Adelaide. As such, Holden is logically much stronger here but still capitulates the #1 brand title to Toyota, and by a large margin: 9,885 sales and 14.2% vs. 13,157 and 18.9% for the Japanese manufacturer. Once also manufacturing in the State, Mitsubishi was still on the SA podium in 2013 but is down to #4 this year, below Mazda but above Ford and Hyundai, relatively weak here. The Holden Commodore snaps its only State win here like in 2013, comfortably reinforcing its advantage over all other nameplates thanks to sales up 23% to 3,695 units. The Mazda3 and Toyota Corolla follow, with the Ford Ranger (+26%) just below the Toyota Hilux. The Holden Cruze tumbles down 31% and 4 spots to #6 which is still its best State ranking.

Ford Ranger Tasmania 2014. Picture courtesy Ford Ranger outsells the Toyota Hilux in Tasmania.

Tasmania (Hobart)

New car sales in Tasmania are the hardest hit in 2014: down 10% year-on-year to 17,571 registrations. Below Toyota at 16.4%, Mitsubishi lodges its best state result in Tasmania in 2nd place with a very strong 10.4% share, improving on the 9.8% it held in 2013. Follow Hyundai (+8%), Holden (-10%) and Ford, down a devastating 34% while Subaru at #8 is also at its State best with 5.9% share. The Toyota Corolla wins the State but is threatened by the Ford Ranger, only 19 units below and outselling the Toyota Hilux in its first and only Australian State this year. The Mitsubishi Triton (#4), Hyundai i20 (#6), Mitsubishi ASX (#7) and Subaru XV (#11) all lodge their highest State ranking here in Tasmania.

Mercedes C Class Australia 2014. Picture courtesy holds 4.2% of the Victorian car market vs. 2.4% outside.

Victoria (Melbourne)

The Victorian new car market remains above the 300k mark – but just, at -1.5% to 302,722 units in 2014. Here Toyota is weaker (15.7%), Holden stronger (10.5%) and Ford, based and still manufacturing in Geelong south of Melbourne, is logically much stronger than nationally: on the podium despite sales down 11% to 26,669 and 8.8% share. Mazda and Hyundai improve their share on 2013 but are a notch below their national levels. Victorian carbuyers have distinctly posher tastes: Mercedes is up to #9 and 4.2% share vs. 2.4% in the rest of the country, Victoria accounting for a whopping 40% of its national sales.

Renault Clio Australia 2014. Picture courtesy of half of all Renault buyers in Australia are in Victoria.

Similarly, BMW sales in Victoria account for 38.9% of its national total at 2.9% share vs. 1.7% outside of Victoria and Renault has found 45.6% of its Australian customers in Victoria at 4,564 sales and 1.5% share vs. 0.65% in the rest of the country. The Mazda3 takes the crown in Victoria like in 2013, the Holden Commodore is back above the Toyota Corolla thanks to sales up 13%, the Hyundai i10 is up 4 spots to #4, and the Ford Ranger up 7 to #7. The Mercedes C-Class at #23 and BMW 3 Series at #37 lodge their only 2014 Top 50 State ranking here.

Hyundai i20 Australia 2014. Picture courtesy holds just under 12% of the Western Australian market.

Western Australia (Perth)

Covering almost half the country, Western Australia is however only its third largest new car market with sales down a tough 8% on a year ago to 115,343. Toyota reaches its highest market share in Western Australia at 20.7% as does Hyundai at 11.8%, also hitting its highest State ranking at #2. Holden, Ford and Mazda follow while Jeep lodges its very first State Top 10 ranking thanks to 3,591 sales and 3.1% share. Fiat (+53%), Renault (+72%) and, bizarrely, Open (+47%), now discontinued, are some of the biggest gainers in the Top 50. Toyota holds the two top spots in the models ranking with the Hilux and Corolla, the Hyundai i30 is down 14% but stays on the podium above the Mazda3, the Ford Ranger stays 5th, the Toyota Prado is up 3 spots to #6 and the Hyundai ix35 reaches its highest State ranking at #7, one of 3 Hyundais in the Top 8 along with the i20 at #8.

Previous post: Australia Full Year 2014: Toyota Corolla holds onto top spot

Previous year: Australia Full Year 2013 by State: Toyota Hilux tops 3 states

Two years ago: Australia Full Year 2012: Now with exclusive rankings by State!

Full Year 2014 Top 50 models & Top 30 brands in ACT, NSW, NT, QLD, SA, TAS, VIC & WA below.

All rankings include Full Year 2013 figures as well.

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Categories: Australia

Australia Full Year 2014: Toyota Corolla holds onto top spot

January 11th, 2015 No comments

The Toyota Corolla is the best-selling nameplate in Australia for the 2nd year running.

* UPDATE – See the Top 50 All-brands and Top 310 All-models by clicking on the title *

* Check out 66 years worth of Australia archive data here *

The Australian new car market is down 2% year-on-year in 2014 to 1,113,224 registrations, still making it the 2nd best year of all times in-between 2013 (1,136,227) and 2012 (1,112,032). Interestingly, business fleet sales dropped 7% whereas private sales were up 0.5%, rentals up 2% and government fleet sales up 3%. A symbolic result of the successive announcements by Ford, Holden and Toyota that they would all stop assembling cars locally by 2017, sales of Australian-made cars crashed down 15%, barely edging 100,000 annual units vs. 329,009 (-9%) for Japan-made cars, 236,936 for Thailand-made (-1%), 130,777 for Korea-made (-3%) and 83,811 for German-made, up a fantastic 10%.

Holden Commodore Ute Australia 2014. Picture courtesy of year as high as #2 for Holden at home?

2014 will remain the first year when SUVs accounted for more than 30% of Australian car sales, with this segment up a trend-bucking 6% to 352,347 units or 31.6% share vs. 29.4% in 2013. Reversely, passenger vehicles dropped 6% to 531,596 deliveries and light commercial vehicles fell 3% to 197,956 sales, as the mining boom is smoothing out. In spite of sales down 5% to 203,501 units, Toyota remains the most popular brand in the country for the 12th year in a row and the 18th time in total, also celebrating 10 years above 200,000 annual sales (record: 238,983 in 2008). Toyota also leads commercial vehicle sales for the 36th straight year thanks to the never-abating success of the Hilux, #3 overall like in 2013.

Hyundai Genesis Australia 2014Hyundai tops 100,000 sales for the first time, and aims at 150,000 by 2017.

Hanging onto the 2nd spot for what could be its last time ever, local fare Holden is down 5% to just 106,092 sales and 9% share, its lowest ever market share at home and weakest annual tally in 21 years, since the 96,413 units it sold back in 1993, at a time when the market was half the size of today (555,306 registrations)… With no substantial new launches on the horizon, chances are Holden will be outsold in 2015 by Mazda (which has the CX-3 in the pipeline), down 2% to 100,704 sales this year and snapping the #3 spot back off Hyundai thanks to a December sales surge. But things could get even worse for Holden with Hyundai which topped 6 figures for the first time in Australia at 100,011 deliveries (+3%), making it only the 2nd all-imports brand to ever pass that milestone along with Mazda. Hyundai has made it clear they don’t want to remain #4 and are aiming at 150,000 sales in Australia by 2017, a figure that would lift the manufacturer to a clear 2nd place, potentially teasing Toyota…

Jeep Cherokee Australia 2014. Picture courtesy of All-new Cherokee helped Jeep crack the Australian Top 10 in September.

Illustrating the trend away from local manufacturers, the brands podium was 100% Asian twice this year (in September and November) whereas this event had only ever occurred once before: in February 2013.  In 5th place Ford continues to slip (-9%), Mitsubishi overtakes Nissan to take the 6th spot, Honda (-16%) holds Mercedes (+16%) off the Top 10 thanks to a discount-fuelled December, and Jeep confirms it is the success story of the year, surfing on the SUV trend with sales up a magnificent 37% to 30,408 units. The American manufacturer even cracked the Top 10 for the first time ever in September.

Honda Odyssey Australia 2014. Picture courtesy of Honda Odyssey is up 155% in 2014.

It’s a great year for luxury brands: besides Mercedes just missing out on its first annual Top 10 ranking since 2003, BMW is up 11% to #14, Audi up 20% to #15, Land Rover up 23% to #18 and Porsche up a whopping 48% to #25 while Infiniti is gearing up 45%, Maserati increases its sales threefold and Rolls-Royce is up 145%. Notice also Renault up 43%, Fiat up 37% and Proton up 33%. Reversely, Great Wall tumbles down 57%, Chrysler is at -38%, Chery at -34% and Opel, now discontinued, is down 54%.

Ford Ranger Australia 2013The Ford Ranger is up 22% to a record #6 in 2014

In the models ranking, after an extremely tight race the Toyota Corolla ends up lodging a second consecutive year as the country’s best-seller partly thanks to the arrival of the new generation sedan early in the year. Its sales are up 1% to 43,745, only 422 units above the Mazda3 up 3% to 43,313 deliveries thanks to the new generation launched in late 2013. A testimony of how close the two models are is the fact they both hold a 3.9% market share. The Mazda3 and Toyota Corolla can now each claim two years atop Australian sales charts, with the Mazda leader in 2011 and 2012, marking the 4th consecutive year an import is the best-seller and the third year in a row no locally-produced model ranks on the podium. Bar a surprise and very unlikely reversal that would see car manufacturers return to Australia after 2017, import domination will now be the norm here.

Mazda CX-5 Australia 2014. Picture courtesy of annual Top 10 ranking for the Mazda CX-5, #1 SUV in Australia again.

The Top 5 is unchanged with the Hilux (-5%) ahead of the Hyundai i30 (+3% to hit a best-ever 31,505 units) and Holden Commodore (+9%), while the Ford Ranger boosts onto the blockbuster scene with sales up 22% to a brilliant 6th position overall – even cracking the monthly Top 5 for the first time in October and delivering the nameplate’s best-ever annual volume (26,619), share (2.4%) and ranking, an exceptional performance as the current model is about to be replaced by a new generation in 2015. The Mazda CX-5 remains the best-selling SUV in the country but lodges its first-ever annual Top 10 ranking at #9 with a record 21,571 sales and 1.9% share, as does the VW Golf up 10% to #10 with an all-time high 19,545 units.

Subaru WRX Australia 2014. Picture courtesy of success for the Subaru WRX in Australia

A full 20 years after the nameplate’s original launch and thanks to a 7% surge, the Toyota RAV4 also breaks its volume (18,160), ranking (#12) and share (1.6%) records in Australia, peaking at #8 in April, a performance matched by the Holden Colorado also at best-ever volume (18,084), share (1.6%) and ranking (#13 also reached in 2009). The Jeep Grand Cherokee was among Australia’s 10 most popular nameplates for the first time in May and ends the year at a record 15th place, with sales up a massive 28% to an all-time high 16,582. Notice also the Isuzu D-Max up 11 spots and 19% on 2013 to #25.

The analysis continues below the jump.

Previous post: Australia December 2014: Discounted Triton outsells Hilux

Previous year: Australia Full Year 2013: Toyota Corolla finally tops record market

Two years ago: Australia Full Year 2012: No local model on podium for first time since 1930s

Full analysis, Full Year 2014 Top 50 All-brands and Top 310 All-models below.

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Categories: Australia

Australia 4th Quarter 2014: Nissan X-Trail back in Top 20

January 11th, 2015 No comments

Nissan X-Trail Australia December 2014. Picture courtesy of X-Trail

* See the Top 292 All-models ranking by clicking on the title *

As is the tradition on BSCB I can now share with you our quarterly All-models ranking for Australia. If the Top 4 is unchanged on last quarter and the Full Year 2014 ranking (Corolla-3-Hilux-i30), the changes are rife below. Both the Mitsubishi Triton, boosted by record December sales up to #5 and the Ford Ranger at #6 overtake the Holden Commodore down a depressing 28% year-on-year to just 6,419 sales. The VW Golf is back inside the Top 10, the Subaru Forester is up 13 spots on Q3 to a splendid 14th spot, the Isuzu D-Max is up 12 to #16, threatening the Holden Colorado at #15 and the Nissan X-Trail is back inside the Top 2o at #20.

Honda Jazz Australia December 2014. Picture courtesy of Jazz

The new generation Honda Jazz has definitely struck a chord with Australian consumers: the nameplate is up to #28 over the period vs. #42 in FY2014, while the Mercedes C-Class confirms its return to form at #33, the VW Amarok continues its irresistible progression at a best-ever #35, the Subaru Impreza is up 20 ranks on Q3 to #41, the Nissan Pathfinder up 15 to #45 and the Audi A3 breaks into the Australian quarterly Top 50 for the very first time at #48. Further down, the Mercedes CLA is up 23 spots to #71, the Honda City up 32 to #72, the Ford Ecosport up 4 to #89, the Mercedes GLA up 29 to #105, Porsche Macan up 25 to #120 and the Lexus NX takes off at #130 and 384 sales – it ranked #240 over Q3.

2014 Lexus NX 300h F SportLexus NX300h

We welcome 4 new nameplates in the Australian sales charts over the period: Chinese manufacturer LDV launched the V80 van to smooth success so far at #159 and 214 sales, Hyundai’s step into luxury world has convinced 163 buyers, pushing the Genesis to #167, the Lexus RC lands at #190 with 96 units sold and the BMW i3 arrives at #240 with 33 sales.

Previous Quarterly update: Australia Q3 2014: Discover the Top 300 best-selling models

One year ago: Australia Q4 2013: Jeep Grand Cherokee shines

Full Q4 2014 Top 292 All-models Ranking Table below.

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Australia December 2014: Discounted Mitsubishi Triton outsells Toyota Hilux for the first time

January 6th, 2015 No comments

http://www.autogaleria.huThe new generation Triton (pictured) will arrive in Australia in Q2 2015.

* See the Top 10 best-selling models and Top 50 brands by clicking on the title *

* The Full Year 2014 report is here *

New car sales in Australia finish the year on a very stable note: up 47 units or 0.05% on December 2013 to 96,803 deliveries and bringing the year-to-date total to 1,113,224 units, down 2% on a record 2013 figure and the second best year on record. Toyota is just under 20% share in December or one full percentage point above its annual market share, Mazda reclaims the 2nd spot off Hyundai thanks to sales up 2% year-on-year, Holden is back up one rank to #3 despite sales down a horrendous 15%. Mitsubishi lodges a stellar 7,438 units and 7.7%, up 11% on December 2013, Honda does even better at +50% and #9, and both Jeep (+28%) and Mercedes (+9%) impress again. Further down, Isuzu (+117%), Mini (+105%), Infiniti (+83%) and Citroen (+60%) take off.

The Mazda3 is the most popular nameplate in Australia in December, but not in 2014.

In the models ranking, the Mazda3 delivers a 5th month in pole position with 3,803 sales above the Toyota Corolla at 3,556 but this is not enough to prevent the Corolla from ranking #1 for the second year running in 2014 (more detail in the Full Year 2014 article). But the big event this month occurs in third place: thanks to heavy discounts in the lead-up to the arrival of the new generation in Q2 2015, the Mitsubishi Triton manages the impossible: it outsells perennial segment leader the Toyota Hilux with 3,420 sales (+13%) vs. 3,330 (-4%). Incredibly these figures are not all-time records for the Triton which already ranked #3 last June with 4,124 sales and 3.5%. It is however the first time the Hilux doesn’t lead the ute segment since April 2005 when it was outsold by the Holden Rodeo. Like one year ago, the Toyota Camry is the best-selling locally-produced model this month despite sales down 33% while the Holden Commodore is down 21% and the Toyota RAV4 reappears inside the Top 10 at #9 (+27%). 1665 1.9%

Previous month: Australia November 2014: Hyundai climbs on year-to-date podium

One year ago: Australia December 2013: Toyota Camry and Mitsubishi Triton up

Full December 2014 Top 10 models and Top 50 brands rankings below.

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Australia November 2014: Hyundai climbs on year-to-date podium

December 8th, 2014 No comments

Hyundai Genesis Australia November 2014. Picture courtesy of just launched the Genesis in Australia

* UPDATED. See the Top 12 models and Top 50 brands by clicking on the title *

The Australian new car market is down another 5% year-on-year in November to 92,232 registrations, however the year-to-date total is now already past 1 million units (1.016.421) and on track to reach 1.1 million by year end for the third year in a row – and ever, so still very high sales levels here. The brands ranking is bringing us an earth-shattering event this month: Hyundai manages to remain in 2nd place overall for the 2nd straight month and only the 2nd time since its introduction in the country 25 years ago thanks to 8,600 sales and 9.3% share. That’s enough for the Korean manufacturer to dislodge Mazda from the podium and rank #3 year-to-date for the first time ever at 92,354 units and 9.1%. Note also that the November brands podium is 100% Asian (Toyota-Hyundai-Mazda) for only the third time in the history of automobile in Australia after February 2013 and September 2014

Mercedes C Class Australia October 2014. Picture courtesy of is up 33% this month thanks to the new C-Class and GLA SUV

In another blow for ‘local’ (not for long anymore) manufacturers, Holden drops 25% year-on-year to #4, its lowest ranking since the introduction of the brand in 1948, and Ford falls 26% to a lowest-ever #6 (also hit in February and March 2013). The Australian press has felt the need to support both Holden and Ford until they end local manufacturing in 2017 by saying the announcement they would stop producing in Australia should not affect their sales. Truth is, and I said it from the start, it does and November data is another proof of it. In other brand news, Mercedes is up another astounding 33% to rank #10 and is now only 34 units below Honda for an annual Top 10 which, if reached, would be Mercedes’ first since 2003. Mitsubishi is up 37% to #5 and passes Nissan YTD to rank #6, Jeep up 28% to #12, BMW up 16% to #14 and Audi up 26% to #15.

Mazda3 Australia November 2014. Picture courtesy of Mazda3 is the best-selling nameplate in Australia in November.

Model-wise, the two market leaders exchange positions once again: the Mazda3 reclaims the lead thanks to 3,499 sales and 3.8% share vs. 3,264 and 3.5% for the Toyota Corolla, bringing its 2014 tally to 4 monthly wins compared to 7 for the Corolla. The Corolla still leads year-to-date with only one month left in the year at 40,189 units vs. 39,510. Not an insurmountable gap for the Mazda3 but incentives will need to be thrown in as the Corolla is traditionally strong in the Australian summer due to short-term rental sales. If unchanged in a month’s time, this would be the second straight annual #1 ranking for the Corolla. The Mazda3 is chasing the crown it held in 2011 and 2012.

Mitsubishi ASX Australia November 2014. Picture courtesy of Mitsubishi ASX breaks into the Australian Top 10 for the first time.

The Australian market is fragmenting further this month with the entire Top 5 down by at least 5% YOY. Thanks to a 686 sales strong advantage over the Holden Commodore in November, the Hyundai i30 passes the Australian household name to become #4 YTD, while the Mitsubishi Triton is up 28% YOY to overtake the Ford Ranger and rank #2 ute below only the Toyota Hilux (#3). We have a newcomer inside the monthly Top 10 in November: thanks to boosted equipment and sharper pricing for the 2015 model, the Mitsubishi ASX shoots up to a record 9th place thanks to 1,763 sales and 1.9%, also becoming the country’s most popular SUV above the Hyundai ix35 (#10) and Mazda CX-5 (#12), still leader year-to-date however at #8.

Foton Tunland Australia November 2014. Picture courtesy of Tunland – Foton outsells Great Wall in Australia for the first time this month.

Finally, let’s signal an interesting development among (discreet) Chinese manufacturers present in Australia. Great Wall, leading the Chinese charge in the country since its introduction here in 2009, is overtaken this month by both LDV with sold 112 Maxus vans and Foton which sold 102 Tunland utes (including 92 4×4) vs. 78 Great Wall cars, 56 V-Series utes and 22 X-Series SUVs. Great Wall is down a horrendous 76% on November 2013 (331) and down 92% on its peak of 926 sales in November 2011. Australian distributor Ateco is buying Great Wall cars from China in US dollars and the exchange rate fluctuations coupled with a weaker yen meaning cheaper Japanese offerings have meant Great Wall’s positioning on price has been impossible to maintain and Great Wall is dying in Australia. It’s not the end of the story though, as Great Wall China has recently announced the launch of its Haval SUV brand in Australia in early 2015…

Previous month: Australia October 2014: Ford Ranger inside Top 5 for the first time

One year ago: Australia November 2013: Hyundai i30 and VW Golf shine

Full November 2014 Top 50 brands and Top 12 models Ranking Tables below.

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Australia October 2014: Ford Ranger inside Top 5 for the first time, outsells Ford’s entire passenger car line-up

November 6th, 2014 No comments

Ford Ranger Australia October 2014. Picture courtesy of Ranger XL Plus

* See the Top 10 best-selling models and Top 50 All-brands by clicking on the title! *

In spite of record low interest rates and car affordability at a 38-year high, Australia is holding off buying new cars in October, down another 1.5% year-on-year to 91,236 deliveries, bringing the year-to-date total to 924,189 units, down 2% on 2014 but still on track to pass the 1.1 million annual mark for the third consecutive year. Private buyers (-4%) and business fleet (-2%) are dragging the market down, only government (+2%) and rental fleet, up 18% in preparation for summer, are keeping it afloat. The brands ranking brings to life 5 long-term automotive trends at play in Australia in a very transparent manner this month:

Holden Commodore Australia October 2014Only one year old, the Holden Commodore is already down 22%.

1. No more love for Australian-made

Over the past 18 months, all 3 local manufacturers (Holden, Ford and Toyota) have announced they will shit down their factories by 2017, meaning there won’t be any automotive industry left in Australia by then. The Holden “We’re here to stay” advertising campaign, mocked by a large part of the population, didn’t suffice: Australian consumers are falling out of love with locally-made cars faster than it took to write these lines, also helped by more flexible free-trade agreements with Asia making imported cars more affordable. Holden is down a horrendous 28% as CEO Gerry Dorizas left the company suddenly after only 6 months in the job. #1 best-seller in Australia for 15 consecutive years from 1996 to 2010, the Holden Commodore is down 22% to #6 even though its current generation is only debuting its 2nd year in market. Ford is down 15% and the Falcon, one of the Top 2 best-sellers in the country from 1960 to 2005, hits another all-time low of 396 units in October (-61%) and will end 2014 outside the Top 50 for the first time ever. Even the Toyota Camry (-15%) is hit.

Hyundai Genesis Australia October 2014Hyundai is the #2 manufacturer in Australia for the first time and just launched the Genesis here.

2. Asian brands in progress

The flip side aspect of the above long-term trend is the “Asian-isation” of the Top 5 brands ranking. Last month the podium was 100% Asian for only the second time in the history of automobile in Australia after February 2013, with Holden kicked down to 4th place, its lowest since the brand was launched here in 1949. In October, after 4 consecutive months spent at #4 followed by 10 straight months at #3 (!), Hyundai reaches the overall 2nd spot below only Toyota for the first time in its 25-year presence in the country, bucking the overall market trend with sales up 3% to 8,401 units. Note Hyundai Australia has been led by CEO John Elsworth, a former Holden executive for 22 years, since 2012. The year-to-date charts has 7 Asian brands in the Top 10: Toyota (#1), Mazda (#3), Hyundai (#4), Nissan (#6), Mitsubishi (#7), Subaru (#9) and Honda (#10) with only Toyota manufacturing a small part of its sales locally, all other manufacturers being pure importers.

Mercedes C Class Australia October 2014. Picture courtesy of Mercedes C-Class breaks its all-time monthly sales record in Australia in October.

3. Australia has never bought as many premium cars

This month the entirety of brands evolving exclusively in the premium segment saw astounding year-on-year gains: Lamborghini is up 500%, Maserati up 278%, Infiniti and Land Rover both up 45%, Porsche up 28%, Audi up 26%, Lexus up 25% and BMW up 19%. Mercedes is the big winner with sales up 39% to 3,150 for a 3.5% market share, meaning it is one of Australia’s Top 10 brands for only the second time ever (after last May). The newly relaunched C-Class broke its monthly sales record at 862 sales (plus 70 coupés), 3 times its October 2013 score and outselling such mass sellers as the Honda Jazz, Ford Territory, Mitsubishi Lancer and Nissan Qashqai, let alone traditional rivals: the BMW 3 Series (368 sales), Lexus IS (240 units) and Audi A4 (176), also outsold by the CLA (371). In fact this month Mercedes is the 6th passenger brand with 2,247 sales, ahead of Ford (2,062), Honda (1,973) and Mitsubishi (1,166). The GLA, fresh in market, already leads the premium small SUV segment above the Audi Q3 and Lexus NX. Finally Mercedes performance arm AMG has sold 2,305 units so far in 2014, already an all-time record above brands like Alfa Romeo (2.292), Citroen (1.066) or Chrysler (1.562).

Jeep Cherokee Australia September 2014. Picture courtesy of is up 31% year-on-year in October.

4. The SUV segment now represents almost one in 3 sales

SUV sales continue to boom in Australia, up 10% year-on-year in October and 5% year-to-date as passenger cars were down 8% and 6% YTD. 2014 will remain the first year that SUVs account for more than 30% of overall Australian new vehicle sales, this share standing at 31.6% after 10 months compared to 29.3% a year ago. This month the Small SUV segment is up 18%, Medium SUV up 16% and Upper-Large SUV up 23%, with only the Large SUV segment down 2%. Logically, the brand that has benefitted the most from this trend is SUV-only Jeep. In September it became one of Australia’s Top 10 selling manufacturers for the first time in its history, and if this month it is knocked down to #11 by Mercedes, Jeep is still up a fabulous 31% year-on-year to 2,628 sales and 2.9% share, two units above Honda, and over 500 ahead of Kia.

LDV V80 Australia October 2014. Picture courtesy of V80 – Chinese LDV is a newcomer in the Australian brands ranking this month.

5. Chinese brands continue to pour in

Back in 2009, Great Wall was the first Chinese manufacturer to reach Australian shores. It was joined in 2011 by Chery and Geely with the latter restricting its launch to Western Australia due to different design and security requirements there. (See also my report Australia 2011: The Chinese have landed) Geely has never appeared in Australian sales stats because it is not affiliated with national organisation FCAI. In 2013, the rhythm accelerated with the launch of MG, Foton and LDV. The former does not pop up in sales stats for the same reason as Geely. Now that Ateco has taken over import and distribution duties for Foton and LDV, both are starting to be listed, albeit at modest levels for now. Foton stays #34 in October at 93 sales (#37 and 366 YTD) and LDV makes its grand entrance this month at #35 with 73 units of the V80 van sold. Chinese manufacturers still only represent less than 1% of the local market, with Great Wall (-76% in October) and Chery (-33%) currently in great difficulty, but Australia is one of only a few mature markets where the Chinese have ventured and are gaining invaluable experience with the view of a larger scale implantation in the near future.

Toyota Corolla Australia October 2014The Toyota Corolla is now close to a 2nd straight year atop Australian sales charts.

Model-wise, the Toyota Corolla may have taken a decisive advantage in the race for the title of most popular model in Australia in 2014, outselling the Mazda3 by 891 units and lifting its YTD advantage from just 23 sales at end-September to 914 now. The Ford Ranger, Australian-engineered but Thai-built, breaks into the Australian Top 5 for the first time ever at #5 with sales up 19% to 2,405 units and outsells Ford’s entire passenger car line-up (2,062). The Ranger has seen its range extended this year notably with a fleet-focused four-wheel-drive XL Plus variant starting at $46,280 specifically developed to fulfil the needs of the mining industry, a very significant contributor in overall new vehicle sales in Australia. Notice also the VW Golf back inside the Top 10 at #9 and the Mazda CX-5 best-selling SUV in the country again at #10.

Previous post: Australia Q3 2014: Discover the Top 300 best-selling models!

Previous month: Australia September 2014: Jeep among Top 10 for first time ever

One year ago: Australia October 2013: Holden Commodore at highest in 2 years

Full October 2014 Top 10 models and Top 50 brands Ranking Tables below.

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Australia Q3 2014: Discover the Top 300 best-selling models!

October 24th, 2014 9 comments

Nissan Qashqai Australia September 2014. Picture courtesy of Nissan Qashqai lands directly inside the Australian Top 50…

* See the Top 300 best-selling models by clicking on the title! *

Every Quarter I can share with you a complete models ranking for Australia. H1 data wasn’t available in time so for the first time in 6 months we can finally explore the Australian sales charts in detail. As a reminder the new car market is down 2% year-on-year so far in 2014 at 832,953 units over 9 months. No real surprises atop the ranking with the Toyota Corolla pushing hard resulting in a 23-unit advantage year-to-date (!) over the Mazda3, the Hyundai i30 above the Holden Commodore at #4 but #5 YTD, the Toyota Camry back up to #7, the Mazda CX-5 strong at #8 and #1 SUV and the Holden Cruze clawing its way back inside the Top 10, kicking the VW Golf down to #16.

Jeep Cherokee Australia September 2014. Picture courtesy of…as does the new generation Jeep Cherokee.

The SUV segment has been the star of the show in 2014 with its market share at an all-time high 31%. Proof is in the models ranking. Here are a few examples: the Jeep Grand Cherokee continues its relentless progression at #13 over Q3 with 4,322 sales and 1.6% share, the Toyota Kluger benefits from the new model to jump back inside the Top 20 at #20 vs. #28 YTD, the Mitsubishi ASX is up to #24 vs. #33 YTD despite its age, the Nissan Qashqai (now adopting world-wide naming and replacing the Dualis) lands directly at #42 with its first 1,841 sales in Australia over Q3, the Jeep Cherokee also breaks into the Top 50 thanks to the new model at #46 with 1,628 units and the Ford Kuga is up to #49 vs. #59 YTD and #72 in 2013. And that’s just for the Top 50!

Peugeot 4008 Australia September 2014. Picture courtesy of 4008 is Peugeot’s best-seller in Australia in 2014.

Other vehicles showing interesting progressions include the Mitsubishi Lancer back up to #26 with a symbolic 1% market share, the Hyundai Accent up to #33, the Renault Clio breaking into the Top 100 with sales up 7.5-fold so far this year (!), the Nissan Altima finding its way up the ladder at #108 over Q3 vs. #202 in 2013 and the Renault Koleos getting a welcome boost at #112 with 519 sales, 654% year-on-year. Finally let’s note that Australia is the only country in the world where the Peugeot 4008 is the French manufacturer’s best-seller, ranking at #144 so far in 2014 with sales up 12% to 965 units.

Isuzu MU-X Australia September 2014The Isuzu MU-X is the best-selling all-new model in Australia in 2014.

There are no less than 25 all-new models in the Australian ranking, 8 of them being SUVs. Notable performances include the Isuzu MU-X well inside the Top 100 at #67 over Q3, the Subaru WRX up to #71, BMW 4 Series at #89, Ford Ecosport at #93, Suzuki S-Cross at #118, Mercedes GLA at #134, the Porsche Macan ranking in 145th position over Q3 and thus becoming the brand’s best-seller in Australia above the Cayenne at #161, the Foton Tunland finally entering Australian sales charts at #162 in Q3 and #196 YTD and the Lexus NX selling its first 32 units in the  country for a #240 spot.

Previous post: Australia September 2014: Jeep among Top 10 for first time ever

One year ago: Australia 9 months 2014: Discover the Top 297 best-selling models!

Full Q3 2014 Top 300 models Ranking Table below.

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Categories: Australia