Australia: 1984-2014 Nameplates records now available

The Holden Commodore sold a record 94,642 units in Australia in 1998.

* See the Top 60 most successful nameplates in Australia by clicking on the title *

This ranking has now been updated with 2014 figures and official data spanning the past 30 years. In 2014, eight nameplates broke annual volume records vs. 11 in 2013 among the Top 60 most successful nameplates in the country since 1984. The Hyundai i30 beats its volume record at 31.505 and five models break all records (volume/share/ranking) this year: the Ford Ranger, Mazda CX-5, Toyota RAV4, Jeep Grand Cherokee and Hyundai i20. The VW Golf and Holden Colorado are the other record-breakers in 2014.

Hyundai i30 Australia 2012. Picture courtesy of Hyundai i30 broke its volume record in 2014.

The original post starts here: Now that year-end detailed models rankings for Australia are available without interruption since 1984, I can give you a summary of the most popular nameplates over the period. They are ranked by yearly volume record, with info on their record market share and position also included. No surprise on top: the Holden Commodore holds the nameplate all-time record with 94.642 units sold in 1998. It’s fair to say that this record is in safe hands: with the fragmentation of the market, last year’s leader has sold just under 44.000 units.

The Ford Falcon holds the Australian market share record in the past 30 years at 15.3%.

Note that the Commodore’s market share record is a nowadays-impossible 12.8% reached in 1996, while the Ford Falcon, whose volume record was reached in 1995 (81.366), holds the market share record at 15.3% in 1987. The Toyota Corolla is the third most popular nameplate in Australia over the past 30 years with a record of 47.901 sales in 2008. The Mazda3 follows, ahead of the Hyundai Excel, Toyota Hilux and Camry.

Toyota Corolla in Broken Hill, Australia – April 2008

The rest of the Top 10 is composed of the Mitsubishi Magna, Ford Laser and Holden Astra.  Note that the above models along with the Holden Cruze, Hyundai i30, Toyota Corona and Ford Telstar are the only 13 nameplates to ever rank within the Australian annual Top 5 over the past 30 years, demonstrating an extremely high loyalty towards reputed nameplates from the Australian consumer.

See the Top 60 most successful nameplates in Australia in 1984-2014 below.

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Australia April 2015: Mazda CX-3 only 3 units off Top 10

Mazda CX-3 Australia April 2015. Picture courtesy expected, the Mazda CX-3 is an instant hit in Australia.

* See the Top 15 best-selling models and Top 48 All-brands by clicking on the title *

Each month Australian car buyers fall a little more in love with SUVs, solely responsible for the market year-on-year gain in April. Overall sales are up 1% to 81,656 registrations this month and up 3.5% to 350.250 year-to-date. SUV sales account 36.3% of the Australian market vs. 42.9% for traditional passenger cars, with every SUV segment gaining at least 11% year-on-year and the small SUV segment taking off at +31%. Reversely, passenger cars fall 10.3% with upper large (-30%), micro (-27%), large (-17%) and small cars (-14%) faring the worst. We are witnessing a complete turnaround in the format preference of Australian consumers.

VW Golf Australia April 2015. Picture courtesy Golf helps Volkswagen hit its highest Australian ranking in potentially 40 years…

Brand-wise, Toyota once again sells more than the next two marques combined at 15.299 (+2%), with Mazda getting a 15% boost to 8.068 and Hyundai (-5%) keeping Holden (-12%) off the podium for the third consecutive month. Hyundai is now only 1.030 sales below Holden year-to-date. Ford (-20%) is still in great difficulty but is back up to the 5th place it held over FY2014, followed by Volkswagen (+14%) hitting its best Australian monthly ranking (#6) in potentially 40 years – the German manufacturer last ranked that high annually in 1967, peaking at #3 overall from 1958 to 1961, during the heyday of the Beetle, then produced locally. Its Golf is up 26% year-on-year to #7 while the Polo is up 85%, the Jetta up 28% and the Amarok up 13%. Finally, notice Mercedes (+17%) edging past Honda (+9%) to claim a spot in the Top 10.

Small SUV Australia April 2015. Picture courtesy SUVs are all the rage in Australia.

The Toyota Corolla takes a clear advantage over its pursuants in April despite sales down 2% on a year ago (3.238), distancing the Toyota Hilux (2.789) and Mazda3 (2.365). The Corolla leads the race for the title of 2015 best-seller with 14.910 units after 4 months vs. 13.424 for its archenemy the Mazda3, which seems to have been impacted full frontal by the astonishing success of the Mazda CX-3, shooting up directly to #11 for its 2nd month in market with a fantastic 1,396 sales and 1.7% share, only… 3 units off a historical Top 10 ranking. This is the best ranking the CX-3 has achieved in the world so far, being only at #22 at home in Japan in March. The CX-3 already ranks third SUV overall below fellow stablemate the CX-5 – not impacted at all at +21% and 1,868 units – and the Toyota RAV4 at 1,399 sales.

Previous post: Australia 1st Quarter 2015: Mazda2 soars to segment lead

Previous month: Australia March 2015: SUV sales push market up 8%

One year ago: Australia April 2014: Toyota Prado, RAV4 hit all-time high rankings

Full April 2015 Top 15 models and Top 48 All-brands below.

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Australia 1st Quarter 2015: Mazda2 soars to segment lead

Mazda2 Australia March 2015. Picture courtesy Mazda2 now leads its segment in Australia.

* See the Top 295 All-models ranking by clicking on the title *

As is the tradition every quarter on BSCB, I can now share with you an All-models ranking for Australia. A very dynamic market up 4% year-on-year to 277,594 registrations over the period, Australia gets a constant flow of new models with great sales potential and the 1st Quarter of 2015 is no exception as we’ll see further down. Just outside the familiar Top 10, the Nissan X-Trail gets a very sizeable boost due to the new generation, up 9 spots on its Q4 2014 ranking to #11 and 4,989 sales, landing at a very impressive 2nd place in the overall Australian SUV ranking over the period – it is only beaten by the Mazda CX-5 improving further to #7. Also thanks to a much-needed facelift, the Mazda2 is up 10 spots on the previous quarter to #16 with 4,049 sales, catapulted into its segment’s lead above the Toyota Yaris (#17) and Hyundai i20 (#20).

Mercedes C Class Australia March 2015. Picture courtesy of Mercedes C-Class is up to #23 over the period.

The Mercedes C-Class goes from strength to strength: from #55 in Q3 2014 to #33 in Q4 to #23 now thanks to a stunning 3,254 sales, leaving its direct competitors in the dust: the BMW 3 Series is #72 and the Audi A4 #93. The Nissan Qashqai gains 15 spots over last quarter to an excellent #25, the Subaru Outback sells more in this quarter (2,595) than in the whole of last year (2,457) as does the Subaru Liberty (1,085 vs. 1,041) both thanks to new models, the Jeep Cherokee gains a further 12 spots to #34, the Kia Sportage is up a surprising 20 ranks to #38, the Audi Q3 jumps to #74 and the Mercedes GLA cracks the Top 100 at #92, however the Hyundai Genesis (#170) and Lexus RC (#180) have plateaued already.

Mazda CX-3 Australia March 2015The Mazda CX-3 has landed in Australia.

There are 9 all-new nameplates making their first appearance in the Australian ranking over the period, frankly led by the Honda HR-V landing directly at #41 with 2,122 sales including 1,081 in March alone. A tremendous start for Honda’s baby SUV, instantly placing it at the same level as the brand’s veteran blockbuster CR-V (#36). There may be an even more promising new entrant in the sales charts: the Mazda CX-3 arrives at #77 with 865, Australia being one of the first countries in the world to get this pocket rocket SUV after Japan. The Hyundai Sonata (#140), Renault Captur (#148) and Suzuki Celerio (#162) are the only other new nameplates to make it into the Top 200, along with one very exciting newcomer that you will discover below the jump…

Previous post: Australia March 2015: SUV sales push market up 8%

Previous Quarterly update: Australia 4th Quarter 2015: Nissan X-Trail back in Top 20

One year ago: Australia 1st Quarter 2014: Now with Top 300 All-models ranking

Full Q1 2015 Top 295 All-models ranking vs. Q4 2014 and FY 2014 full sales below.

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Australia March 2015: SUV sales pull market up 8%

Subaru Outback Australia March 2015Subaru Outback sales are up a staggering 411% year-on-year in March.

* See the Top 10 best-selling models and Top 25 brands by clicking on the title *

Just as Autumn settles in, the Australian new car market is back to shiny growth rates in March at +8% to 105,054 registrations, a new all-time March record and the first time the market is above 100,000 units in March, bringing the first quarter total to 277,594 units, up 4% on 2014. Looking at the results by state, Queensland (Brisbane) at +12% and New South Wales (Sydney) at +10% lead the way, while Western Australia (Perth) drops 3% as the mining boom there continues to cool off. The sign of a healthy growth, rentals (+13%), private and government sales (both at +9%) pull the market up while business sales are up 6%. The SUV segment continues to post ever-stronger sales: up 15% in March to 35,503 units or a 33.8% market share, light commercials are up 10% and passenger vehicles are up 2%.

Toyota Corolla Australia March 2015Thanks to record March sales, the Toyota Corolla claims the #1 year-to-date spot.

Despite progressing slower than the market at +4%, Toyota leads by far once again with 19,082 units and 18.2% share, followed by Mazda up 11% to 10,217 units, to BSCB’s knowledge the first time the all-imports Japanese carmaker crosses the monthly 10,000 deliveries mark in Australia. Hyundai is up 1% to 8.3% share, remaining above Holden down a harsh 13% to 8.2%, however Holden holds onto its third position year-to-date so far at 8.9% vs. 8.5% for the Korean manufacturer. Nissan is up a very dynamic 19%, Mitsubishi up 16%, keeping Ford stuck in a paltry 7th place at 6,203 sales, down 12% on March 2014. Volkswagen (+20%), Audi (+22%), Suzuki (+25%), Mercedes (+30%), Isuzu (+50%), Honda (+75% thanks to a very strong start of the HR-V at 1,081 sales), Porsche (+87%), Mini (+99%) and Maserati (+263%) all lodge very impressive year-on-year gains.

Honda HR-V Australia March 2015. Picture courtesy Honda HR-V confirms its strong start with 1,081 sales this month.

In the models ranking, the Toyota Corolla posts its best-ever August score at 4,261 sales, enabling the nameplate to reclaim the year-to-date pole position off the Mazda3 at 11,672 units (+13%) vs. 11,059 (-9%). The Toyota Hilux rounds up the podium at 3,346 sales just above the Mitsubishi Triton in full runout mode at 2,940 units, while Mazda CX-5 up 21% to #7, the VW Golf up 69% to #9, Nissan X-Trail up to #11, Mercedes C-Class up 166% and Subaru Outback up 411% thanks to the new model also impress.

Previous month: Australia February 2015: Toyota Corolla #1, Mazda CX-5 hits record #6

One year ago: Australia March 2014: New sedan pushes Toyota Corolla up to #1

Full March 2015 Top 10 models and Top 25 brands Ranking Tables below.

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Australia February 2015: Toyota Corolla #1, Mazda CX-5 hits record #6

Mazda CX-5 Australia February 2015. Picture courtesy Mazda CX-5 reaches its all-time highest ranking in Australia this month.

* UPDATED with detailed SUV sales data *

* See the Top 10 best-selling models and Top 47 All-brands by clicking on the title *

Flat January sales make room for a strong result in February in Australia: +4% year-on-year to 90,424 registrations, lifting the year-to-date total up 2% to 172,540 units. This has now become a habit: regular passenger car sales are down this month whereas SUV and luxury vehicle sales are in great shape. Brand-wise, just as it celebrates 6 million vehicles sold since its arrival in the country in 1958, Toyota is stable at 16,243 sales and 18% share, above Mazda at 10%. Hyundai overtakes Holden to climb back on the podium at 8,003 sales (+3%) vs. 7,809 (-10%) for the Australian brand. It is the 4th time in the past 6 months that Hyundai outsells Holden “at home” in Australia – a sign of things to come?

1965 Toyota Corona 2015 Toyota Camry Australia February 2015Toyota celebrates 6 million vehicles sold in Australia since its debut here in 1958.

Lifted by a discounted runout Triton (#7), Mitsubishi is up 33% to #5 at 6.9% share, Nissan is up 34% to #6, meaning both Japanese manufacturers distance Ford down to a lowest-ever #7 and 5.6% share, down a depressing 20% on February 2014. Since Ford’s announcement 18 months ago that it would stop local manufacturing by 2017, the brand’s sales have been in freefall, as it was the case for Mitsubishi back in 2009 when faced with the same decision of abandoning manufacturing in the country. Next in line is Holden which shouldn’t keep its hopes for a podium ranking in FY2015 too high.

Foton Tunland Australia February 2015Foton launched a mine-spec of its Tunland ute in Australia.

Strong performers in February include Honda up 9% thanks to the all-new HR-V debuting with a very strong month (825 sales), Mercedes boosted by the all-new C-Class (842 sales) up 15% to #11, BMW also up 15% and back above Audi (+9%) at #14, Jeep up 11%, Suzuki up 21%, Mini up 22%, Renault up 28%, Peugeot up 43%, Isuzu up 54% and Skoda up 63%. Foton (#28) is the best-selling Chinese manufacturer for the 2nd straight month above LDV (#36) while Great Wall (#39 at -93%) disintegrates and ranks below Chery (#38) for the first time ever. The announced launch of SUV-exclusive Haval in the country cannot come soon enough!

Toyota Corolla RZ Australia February 2015The Toyota Corolla reclaims the #1 spot in Australia in February.

The Toyota Corolla is back atop a models ranking in led in 2013 and 2014 thanks sales up 18% year-on-year to 3,939 units while the Mazda3 is down 9% to 3,598 but keeps the year-to-date lead for now at 7,501 deliveries (-12%) vs. 7,411 (+18%) for the Corolla. The Toyota Hilux remains 3rd despite sales down 15%, the Holden Commodore (-9%) is up two spots on last month to #4 but the performance of the month is delivered by the Mazda CX-5, once again the best-selling SUV in Australia and hitting its best-ever monthly ranking in the country at #6 thanks to sales up 19% to 2,085 (previous best: #7 in January and July 2014). This may be the last few months at this level for the CX-5 as Australia is one of the first countries in the world to receive the smaller CX-3 which will undeniably steal sales from its big bruva. Notice also the Nissan X-Trail extremely strong at #11 and the Mitsubishi ASX surprisingly up 154% year-on-year in February.

Previous month: Australia January 2015: Mazda3 leads, Holden Cruze up to #5

One year ago: Australia February 2014: Mazda3 remains most popular

Full February 2015 Top 10 models and Top 47 All-brands below.

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Australia January 2015: Mazda3 leads, Holden Cruze up to #5

Mazda3 Australia January 2015. Picture courtesy Mazda3 starts the 2015 race in front.

* UPDATED – Discover the Top 20 best-selling models and Top 47 All brands *

New car sales in Australia are steady in January at -0.2% to 82,116 registrations, however this masks greatly varying behaviours by segments: passenger cars are down 4% while SUVs continues their climb, up a splendid 7% year-on-year to 27,679 registrations or 33.7% market share vs. 31.5% a year ago. Light (+15%) and medium (+13%) cars perform the best, with small SUVs up 18%. Toyota is master in command once again with 16.6% share, Mazda remains 2nd with 11% share despite sales down 4% and above Holden down 5% to 10.2% share. Hyundai holds onto the 4th spot it held over the Full Year 2014, Ford is down a catastrophic 21% to just 6.5% share while Nissan (+7%), Volkswagen (+9%) and Honda (+9%) all perform strongly inside the Top 10.

Mercedes C Class Australia January 2015. Picture courtesy of new C-Class pushes Mercedes up 28% in Australia.

Mercedes once again knocks a the Top 10’s door with sales up an extravagant 28% year-on-year to 2,594 units and 3.2% share, mainly due to the success of the new C-Class and CLA. Jeep drops to #13 and sees its exponential growth of the past couple of years subdued at ‘just’ +14% to 2,283 sales, the main culprit being the Grand Cherokee down a harsh 27% this month. Audi continues to evolve at record heights with sales up 14% to #14, overtaking BMW up 12% to #15.

Ford Falcon Australia January 2015. Picture courtesy new model doesn’t prevent the Ford Falcon to sink to its lowest-ever monthly volume.

Leader in 2011 and 2012 but #2 in 2013 and 2014, the Mazda3 starts the race to the 2015 title of best-selling nameplate in Australia in front despite a January score 14% lower than a year ago at 3,903 units and 4.8% share vs. +18% and 3,472 sales for its archenemy the Toyota Corolla. The Mazda3 is used to strong starts early in the year: it has now ranked #1 in January for the third straight year, and reaching this level in January is in no way an indication of the Full Year ranking: the 3 ranked #2 in 2011 and finished the year on top while ranking #1 in 2013 and 2014 and ending the race in 2nd place.

Toyota Hilux 2016. Picture courtesy Toyota Hilux pictures were leaked online less than 24 hours ago.

After being shockingly outsold by the Mitsubishi Triton in December, the Toyota Hilux reclaims the #1 pickup spot in January at #3 overall despite sales down 8% to 2,331. Just as spy shots of the new generation Hilux are starting to leak online exactly a year ahead of its 2016 scheduled launch in Australia, the Hilux is bracing for a tough 2015 as the majority of its competitors will relaunch with markedly improved models. In fact, the Ford Ranger is up 10% this month to #7, the Holden Colorado is up 7% to #10 and the Mazda BT-50 is up 22% to #14.

Holden Cruze Australia January 2015Helped by its facelift, the Holden Cruze is back up to #5.

Benefiting from a dubious facelift going on sale on January 20, the Holden Cruze is back inside the Australian Top 10 and above its stablemate the Holden Commodore in 5th place with sales up 34% on January 2014 to 1,870. This is the Cruze’s best ranking at home since July 2013 and only its third time inside the Top 5 in the past two years. Notice also the good performances of the Hyundai ix35 at #9 and the Nissan X-Trail more than doubling its sales year-on-year to #15 thanks to the new generation.

Holden Commodore Ford Falcon Ute Australia January 2015. Picture courtesy specialty: Holden Commodore and Ford Falcon Utes

Onto bad news now: Ford has refreshed the Falcon for the last time before local production is scheduled to end in 2017, launching the ‘swan song’ FG X generation last December. For its first full month on sale in January, the Falcon only manages a disastrous 381 sales across Australia, the worst monthly sales performance in the 65-year-old nameplate’s history. This is below the last low of 396 in October at a time when the previous generation FG Mk2 was deep in runout. All of the Blue Oval’s locally made vehicles dropped sharply, with the Falcon Ute falling even further (-31%) and the Territory down 6%. Add to this the very weak starts of the Focus (-44%), Fiesta (-40%) and Kuga (-43%) and Ford is on track to lodge an 11th consecutive year of Australian sales decline in 2015, an uninterrupted stretch since 2004 when it sold 135.172 units, reduced to 79,703 in 2014. Ford is paying dearly the price of stopping local production and is not assimilated as ‘truly Australian’ anymore by carbuyers here.

Previous post: Australia Full Year 2014: Discover the best-sellers State by State

Original FY2014 post: Australia Full Year 2014: Toyota Corolla holds onto top spot

Previous month: Australia December 2014: Discounted Triton outsells Hilux

One year ago: Australia January 2014: Mazda3 up to highest market share ever

Full January 2015 Top 20 models and Top 47 All-brands below.

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Australia Full Year 2014: Discover the best-sellers State by State

Toyota Hilux Australia 2014. Picture courtesy of Hilux

* See each State’s Top 50 best-selling models & Top 30 brands by clicking on the title *

For the 4th consecutive year on BSCB I can share with you the best-sellers in each Australian State/Territory, this time extending the data to the State Top 50 models and Top 30 brands. This is exclusive data you won’t find anywhere else on the web! Like in 2013, the Toyota Hilux is the only nameplate to top 3 States, with the Toyota Corolla and Mazda3 each winning in two and the Holden Commodore in one. The overall Australian market dipped by 2% in 2014 to 1.113.224 sales with Toyota, Holden and Mazda dominating the manufacturers ranking and the Toyota Corolla, Mazda3 and Toyota Hilux atop the models sales charts. However sales by State/Territory variy greatly…

VW Golf Australia 2014. Picture courtesy outsells Holden in ACT and the Golf is #2.

Australian Capital Territory (Canberra)

New car sales in ACT are down 3% to 17,277 units and much more fragmented that nationally: Toyota holds just 12% market share (vs. 18.3% nationally  just above Mazda at 11.2% and Hyundai at 8.9%. The big surprise is Volkswagen lodging by far its best performance in the country: only 25 sales off a podium finish and overtaking Holden at 8.8% share. Notice also Jeep (3.2% share), BMW (2.3%) and Audi (2.2%) clearly over-performing on their national level while Mercedes (1.9%) is markedly below.

Illustrating the German manufacturer’s exceptional performance in ACT, the VW Golf is up 10% and two spots on 2013 to finish #2 nameplate below only the Mazda3 while both the VW Polo (#19) and Amarok (#20) find their way inside the Top 20. The Hyundai i30 drops on spot on 2013 to #3, still its highest ranking state-wise, and is followed by the Toyota Corolla and Holden Commodore. The Mazda CX-5 also hits its best State ranking at #6 thanks to sales up 26%, the Jeep Grand Cherokee breaks into the Top 10 – ACT being the only State/Territory where it does so.

Audi A3 Australia 2014. Picture courtesy Audi A3 is among the 50 most popular nameplates in New South Wales.

New South Wales (Sydney)

NSW reinforces its role as the new vehicle locomotive of the country, the only State to see its volume improve on 2013 with sales up 1.5% to 356,174 units. Below Toyota still sovereign at 18% share (but down from 19.1% in 2013), Mazda remains #2 while Hyundai passes Holden to snap up a podium ranking. At #12, Jeep is up even faster than nationally (+47%), while Audi is above BMW. Confirming New South Wales sets the tone for the national market, the Top 10 models is identical to the national one except for the Mazda CX-5 (#8) and Toyota Camry (#9) exchanging spots. The Audi A3 lodges its only Top 50 State ranking, doubling its sales vs. 2013 to #47 and 2,199 units.

Toyota Land Cruiser PU Australia 2014The Toyota Land Cruiser Ute is #6 in Northern Territory…

Northern Territory (Darwin)

Expanding from the top North of the country all the way to Alice Springs and Ayers Rock, the Nothern Territory is however a minuscule market: down 3.5% to just 10,993 registrations in 2014. Northern Territory is Toyota Territory: the Japanese manufacturer holds an out-of-this-world 38.8% market share here and sells almost 5 times the amount of the #2: a surprisingly strong Mitsubishi. Holden comes in third while Hyundai, Mazda and Nissan all outsell Ford. Suzuki is inside the Top 10, Great Wall is down 48% to #15 but ranked at #10 in 2013 and Foton lands at #21.

Toyota FJ Cruiser Australia 2014. Picture courtesy…and the Toyota FJ Cruiser is inside the Top 50.

The NT models ranking is a testimony to the implacable domination of Toyota, holding all the Top 6 spots and placing 8 models in the Top 9! The Hilux grabs 11.3% of the market, above the Corolla and Prado. The Land Cruiser Pickup is at a State-best #6 with 2.9% share, as is the Land Cruiser Wagon at #8 and 2.7%. The Hyundai i20 is the best-selling non-Toyota passenger car at #11, a real success with rental companies, while the Mazda3 is down 32% and 8 ranks on 2013 to a paltry #12. The Great Wall V-Series Pickup is down 43% to #28 but ranked #13 in 2013. Finally, notice the Toyota FJ Cruiser lodging its only State Top 50 ranking at #47 and the Nissan Patrol Wagon at #49.

Holden Colorado Australia 2014. Picture courtesy of Holden Colorado reaches its highest State ranking in Queensland.

Queensland (Brisbane)

Sales in Queensland suffer in 2014 at -4% year-on-year but remain well above the 200k mark at 223,519 units. With no recent history of local automotive manufacturing in the State, import-strong carmakers hold more share in Queensland: Toyota sells more than double any other brand at 20.4%, followed by Mazda and Hyundai, then Holden. Mitsubishi remains strong at #5 and 7.7% share vs. 6.2% nationally, while Ford tumbles down to #7 and 6.2% vs. #5 and 7.2% nationally. Isuzu is #13 vs. #17 nationally, whereas Mercedes, BMW and Audi are all frankly weaker than their national levels.

Queensland is the kingdom of pickup trucks, nicknamed “utes” in Australia (for utility): there are 5 in the Top 10 best-selling nameplates. The Toyota Hilux logically takes the lead with just under 10,000 sales, the Mitsubishi Triton remains 5th, the Ford Ranger and Holden Colorado both gain one spot on 2013 to rank #6 and #7 respectively and the Nissan Navara is #10. Add to these the Mazda BT-50 at #14 and the Isuzu D-Max at #17 for the complete picture.

Holden Commodore Australia 2014. Picture courtesy Holden Commodore is #1 ‘at home’ in South Australia.

South Australia (Adelaide)

The South Australian new vehicle market is down 1% this year to 69,625 sales. This is where Holden started as a saddlery manufacturer in 1856, and will continue manufacturing cars until 2017 in Elizabeth, North of Adelaide. As such, Holden is logically much stronger here but still capitulates the #1 brand title to Toyota, and by a large margin: 9,885 sales and 14.2% vs. 13,157 and 18.9% for the Japanese manufacturer. Once also manufacturing in the State, Mitsubishi was still on the SA podium in 2013 but is down to #4 this year, below Mazda but above Ford and Hyundai, relatively weak here. The Holden Commodore snaps its only State win here like in 2013, comfortably reinforcing its advantage over all other nameplates thanks to sales up 23% to 3,695 units. The Mazda3 and Toyota Corolla follow, with the Ford Ranger (+26%) just below the Toyota Hilux. The Holden Cruze tumbles down 31% and 4 spots to #6 which is still its best State ranking.

Ford Ranger Tasmania 2014. Picture courtesy Ford Ranger outsells the Toyota Hilux in Tasmania.

Tasmania (Hobart)

New car sales in Tasmania are the hardest hit in 2014: down 10% year-on-year to 17,571 registrations. Below Toyota at 16.4%, Mitsubishi lodges its best state result in Tasmania in 2nd place with a very strong 10.4% share, improving on the 9.8% it held in 2013. Follow Hyundai (+8%), Holden (-10%) and Ford, down a devastating 34% while Subaru at #8 is also at its State best with 5.9% share. The Toyota Corolla wins the State but is threatened by the Ford Ranger, only 19 units below and outselling the Toyota Hilux in its first and only Australian State this year. The Mitsubishi Triton (#4), Hyundai i20 (#6), Mitsubishi ASX (#7) and Subaru XV (#11) all lodge their highest State ranking here in Tasmania.

Mercedes C Class Australia 2014. Picture courtesy holds 4.2% of the Victorian car market vs. 2.4% outside.

Victoria (Melbourne)

The Victorian new car market remains above the 300k mark – but just, at -1.5% to 302,722 units in 2014. Here Toyota is weaker (15.7%), Holden stronger (10.5%) and Ford, based and still manufacturing in Geelong south of Melbourne, is logically much stronger than nationally: on the podium despite sales down 11% to 26,669 and 8.8% share. Mazda and Hyundai improve their share on 2013 but are a notch below their national levels. Victorian carbuyers have distinctly posher tastes: Mercedes is up to #9 and 4.2% share vs. 2.4% in the rest of the country, Victoria accounting for a whopping 40% of its national sales.

Renault Clio Australia 2014. Picture courtesy of half of all Renault buyers in Australia are in Victoria.

Similarly, BMW sales in Victoria account for 38.9% of its national total at 2.9% share vs. 1.7% outside of Victoria and Renault has found 45.6% of its Australian customers in Victoria at 4,564 sales and 1.5% share vs. 0.65% in the rest of the country. The Mazda3 takes the crown in Victoria like in 2013, the Holden Commodore is back above the Toyota Corolla thanks to sales up 13%, the Hyundai i10 is up 4 spots to #4, and the Ford Ranger up 7 to #7. The Mercedes C-Class at #23 and BMW 3 Series at #37 lodge their only 2014 Top 50 State ranking here.

Hyundai i20 Australia 2014. Picture courtesy holds just under 12% of the Western Australian market.

Western Australia (Perth)

Covering almost half the country, Western Australia is however only its third largest new car market with sales down a tough 8% on a year ago to 115,343. Toyota reaches its highest market share in Western Australia at 20.7% as does Hyundai at 11.8%, also hitting its highest State ranking at #2. Holden, Ford and Mazda follow while Jeep lodges its very first State Top 10 ranking thanks to 3,591 sales and 3.1% share. Fiat (+53%), Renault (+72%) and, bizarrely, Open (+47%), now discontinued, are some of the biggest gainers in the Top 50. Toyota holds the two top spots in the models ranking with the Hilux and Corolla, the Hyundai i30 is down 14% but stays on the podium above the Mazda3, the Ford Ranger stays 5th, the Toyota Prado is up 3 spots to #6 and the Hyundai ix35 reaches its highest State ranking at #7, one of 3 Hyundais in the Top 8 along with the i20 at #8.

Previous post: Australia Full Year 2014: Toyota Corolla holds onto top spot

Previous year: Australia Full Year 2013 by State: Toyota Hilux tops 3 states

Two years ago: Australia Full Year 2012: Now with exclusive rankings by State!

Full Year 2014 Top 50 models & Top 30 brands in ACT, NSW, NT, QLD, SA, TAS, VIC & WA below.

All rankings include Full Year 2013 figures as well.

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Australia Full Year 2014: Toyota Corolla holds onto top spot

The Toyota Corolla is the best-selling nameplate in Australia for the 2nd year running.

* UPDATE – See the Top 50 All-brands and Top 310 All-models by clicking on the title *

* Check out 66 years worth of Australia archive data here *

The Australian new car market is down 2% year-on-year in 2014 to 1,113,224 registrations, still making it the 2nd best year of all times in-between 2013 (1,136,227) and 2012 (1,112,032). Interestingly, business fleet sales dropped 7% whereas private sales were up 0.5%, rentals up 2% and government fleet sales up 3%. A symbolic result of the successive announcements by Ford, Holden and Toyota that they would all stop assembling cars locally by 2017, sales of Australian-made cars crashed down 15%, barely edging 100,000 annual units vs. 329,009 (-9%) for Japan-made cars, 236,936 for Thailand-made (-1%), 130,777 for Korea-made (-3%) and 83,811 for German-made, up a fantastic 10%.

Holden Commodore Ute Australia 2014. Picture courtesy of year as high as #2 for Holden at home?

2014 will remain the first year when SUVs accounted for more than 30% of Australian car sales, with this segment up a trend-bucking 6% to 352,347 units or 31.6% share vs. 29.4% in 2013. Reversely, passenger vehicles dropped 6% to 531,596 deliveries and light commercial vehicles fell 3% to 197,956 sales, as the mining boom is smoothing out. In spite of sales down 5% to 203,501 units, Toyota remains the most popular brand in the country for the 12th year in a row and the 18th time in total, also celebrating 10 years above 200,000 annual sales (record: 238,983 in 2008). Toyota also leads commercial vehicle sales for the 36th straight year thanks to the never-abating success of the Hilux, #3 overall like in 2013.

Hyundai Genesis Australia 2014Hyundai tops 100,000 sales for the first time, and aims at 150,000 by 2017.

Hanging onto the 2nd spot for what could be its last time ever, local fare Holden is down 5% to just 106,092 sales and 9% share, its lowest ever market share at home and weakest annual tally in 21 years, since the 96,413 units it sold back in 1993, at a time when the market was half the size of today (555,306 registrations)… With no substantial new launches on the horizon, chances are Holden will be outsold in 2015 by Mazda (which has the CX-3 in the pipeline), down 2% to 100,704 sales this year and snapping the #3 spot back off Hyundai thanks to a December sales surge. But things could get even worse for Holden with Hyundai which topped 6 figures for the first time in Australia at 100,011 deliveries (+3%), making it only the 2nd all-imports brand to ever pass that milestone along with Mazda. Hyundai has made it clear they don’t want to remain #4 and are aiming at 150,000 sales in Australia by 2017, a figure that would lift the manufacturer to a clear 2nd place, potentially teasing Toyota…

Jeep Cherokee Australia 2014. Picture courtesy of All-new Cherokee helped Jeep crack the Australian Top 10 in September.

Illustrating the trend away from local manufacturers, the brands podium was 100% Asian twice this year (in September and November) whereas this event had only ever occurred once before: in February 2013.  In 5th place Ford continues to slip (-9%), Mitsubishi overtakes Nissan to take the 6th spot, Honda (-16%) holds Mercedes (+16%) off the Top 10 thanks to a discount-fuelled December, and Jeep confirms it is the success story of the year, surfing on the SUV trend with sales up a magnificent 37% to 30,408 units. The American manufacturer even cracked the Top 10 for the first time ever in September.

Honda Odyssey Australia 2014. Picture courtesy of Honda Odyssey is up 155% in 2014.

It’s a great year for luxury brands: besides Mercedes just missing out on its first annual Top 10 ranking since 2003, BMW is up 11% to #14, Audi up 20% to #15, Land Rover up 23% to #18 and Porsche up a whopping 48% to #25 while Infiniti is gearing up 45%, Maserati increases its sales threefold and Rolls-Royce is up 145%. Notice also Renault up 43%, Fiat up 37% and Proton up 33%. Reversely, Great Wall tumbles down 57%, Chrysler is at -38%, Chery at -34% and Opel, now discontinued, is down 54%.

Ford Ranger Australia 2013The Ford Ranger is up 22% to a record #6 in 2014

In the models ranking, after an extremely tight race the Toyota Corolla ends up lodging a second consecutive year as the country’s best-seller partly thanks to the arrival of the new generation sedan early in the year. Its sales are up 1% to 43,745, only 422 units above the Mazda3 up 3% to 43,313 deliveries thanks to the new generation launched in late 2013. A testimony of how close the two models are is the fact they both hold a 3.9% market share. The Mazda3 and Toyota Corolla can now each claim two years atop Australian sales charts, with the Mazda leader in 2011 and 2012, marking the 4th consecutive year an import is the best-seller and the third year in a row no locally-produced model ranks on the podium. Bar a surprise and very unlikely reversal that would see car manufacturers return to Australia after 2017, import domination will now be the norm here.

Mazda CX-5 Australia 2014. Picture courtesy of annual Top 10 ranking for the Mazda CX-5, #1 SUV in Australia again.

The Top 5 is unchanged with the Hilux (-5%) ahead of the Hyundai i30 (+3% to hit a best-ever 31,505 units) and Holden Commodore (+9%), while the Ford Ranger boosts onto the blockbuster scene with sales up 22% to a brilliant 6th position overall – even cracking the monthly Top 5 for the first time in October and delivering the nameplate’s best-ever annual volume (26,619), share (2.4%) and ranking, an exceptional performance as the current model is about to be replaced by a new generation in 2015. The Mazda CX-5 remains the best-selling SUV in the country but lodges its first-ever annual Top 10 ranking at #9 with a record 21,571 sales and 1.9% share, as does the VW Golf up 10% to #10 with an all-time high 19,545 units.

Subaru WRX Australia 2014. Picture courtesy of success for the Subaru WRX in Australia

A full 20 years after the nameplate’s original launch and thanks to a 7% surge, the Toyota RAV4 also breaks its volume (18,160), ranking (#12) and share (1.6%) records in Australia, peaking at #8 in April, a performance matched by the Holden Colorado also at best-ever volume (18,084), share (1.6%) and ranking (#13 also reached in 2009). The Jeep Grand Cherokee was among Australia’s 10 most popular nameplates for the first time in May and ends the year at a record 15th place, with sales up a massive 28% to an all-time high 16,582. Notice also the Isuzu D-Max up 11 spots and 19% on 2013 to #25.

The analysis continues below the jump.

Previous post: Australia December 2014: Discounted Triton outsells Hilux

Previous year: Australia Full Year 2013: Toyota Corolla finally tops record market

Two years ago: Australia Full Year 2012: No local model on podium for first time since 1930s

Full analysis, Full Year 2014 Top 50 All-brands and Top 310 All-models below.

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Australia 4th Quarter 2014: Nissan X-Trail back in Top 20

Nissan X-Trail Australia December 2014. Picture courtesy of X-Trail

* See the Top 292 All-models ranking by clicking on the title *

As is the tradition on BSCB I can now share with you our quarterly All-models ranking for Australia. If the Top 4 is unchanged on last quarter and the Full Year 2014 ranking (Corolla-3-Hilux-i30), the changes are rife below. Both the Mitsubishi Triton, boosted by record December sales up to #5 and the Ford Ranger at #6 overtake the Holden Commodore down a depressing 28% year-on-year to just 6,419 sales. The VW Golf is back inside the Top 10, the Subaru Forester is up 13 spots on Q3 to a splendid 14th spot, the Isuzu D-Max is up 12 to #16, threatening the Holden Colorado at #15 and the Nissan X-Trail is back inside the Top 2o at #20.

Honda Jazz Australia December 2014. Picture courtesy of Jazz

The new generation Honda Jazz has definitely struck a chord with Australian consumers: the nameplate is up to #28 over the period vs. #42 in FY2014, while the Mercedes C-Class confirms its return to form at #33, the VW Amarok continues its irresistible progression at a best-ever #35, the Subaru Impreza is up 20 ranks on Q3 to #41, the Nissan Pathfinder up 15 to #45 and the Audi A3 breaks into the Australian quarterly Top 50 for the very first time at #48. Further down, the Mercedes CLA is up 23 spots to #71, the Honda City up 32 to #72, the Ford Ecosport up 4 to #89, the Mercedes GLA up 29 to #105, Porsche Macan up 25 to #120 and the Lexus NX takes off at #130 and 384 sales – it ranked #240 over Q3.

2014 Lexus NX 300h F SportLexus NX300h

We welcome 4 new nameplates in the Australian sales charts over the period: Chinese manufacturer LDV launched the V80 van to smooth success so far at #159 and 214 sales, Hyundai’s step into luxury world has convinced 163 buyers, pushing the Genesis to #167, the Lexus RC lands at #190 with 96 units sold and the BMW i3 arrives at #240 with 33 sales.

Previous Quarterly update: Australia Q3 2014: Discover the Top 300 best-selling models

One year ago: Australia Q4 2013: Jeep Grand Cherokee shines

Full Q4 2014 Top 292 All-models Ranking Table below.

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Australia December 2014: Discounted Mitsubishi Triton outsells Toyota Hilux for the first time

http://www.autogaleria.huThe new generation Triton (pictured) will arrive in Australia in Q2 2015.

* See the Top 10 best-selling models and Top 50 brands by clicking on the title *

* The Full Year 2014 report is here *

New car sales in Australia finish the year on a very stable note: up 47 units or 0.05% on December 2013 to 96,803 deliveries and bringing the year-to-date total to 1,113,224 units, down 2% on a record 2013 figure and the second best year on record. Toyota is just under 20% share in December or one full percentage point above its annual market share, Mazda reclaims the 2nd spot off Hyundai thanks to sales up 2% year-on-year, Holden is back up one rank to #3 despite sales down a horrendous 15%. Mitsubishi lodges a stellar 7,438 units and 7.7%, up 11% on December 2013, Honda does even better at +50% and #9, and both Jeep (+28%) and Mercedes (+9%) impress again. Further down, Isuzu (+117%), Mini (+105%), Infiniti (+83%) and Citroen (+60%) take off.

The Mazda3 is the most popular nameplate in Australia in December, but not in 2014.

In the models ranking, the Mazda3 delivers a 5th month in pole position with 3,803 sales above the Toyota Corolla at 3,556 but this is not enough to prevent the Corolla from ranking #1 for the second year running in 2014 (more detail in the Full Year 2014 article). But the big event this month occurs in third place: thanks to heavy discounts in the lead-up to the arrival of the new generation in Q2 2015, the Mitsubishi Triton manages the impossible: it outsells perennial segment leader the Toyota Hilux with 3,420 sales (+13%) vs. 3,330 (-4%). Incredibly these figures are not all-time records for the Triton which already ranked #3 last June with 4,124 sales and 3.5%. It is however the first time the Hilux doesn’t lead the ute segment since April 2005 when it was outsold by the Holden Rodeo. Like one year ago, the Toyota Camry is the best-selling locally-produced model this month despite sales down 33% while the Holden Commodore is down 21% and the Toyota RAV4 reappears inside the Top 10 at #9 (+27%). 1665 1.9%

Previous month: Australia November 2014: Hyundai climbs on year-to-date podium

One year ago: Australia December 2013: Toyota Camry and Mitsubishi Triton up

Full December 2014 Top 10 models and Top 50 brands rankings below.

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