Australia February 2016: Mazda, Hilux and Ranger shine in record month

Toyota Hilux Australia February 2016. Picture courtesy Hilux sales are up 14% year-on-year in January. Picture

* See the Top 10 best-selling models and Top 50 All-brands by clicking on the title *

The Australian new light vehicle market is flying from record to record: after signing an all-time high year in 2015, February sales mark the highest ever score for this month at 96.443 units, up 7% on a year ago and lifting the year-to-date total up 5% to 180.816 sales, here too a record after just two months. The three biggest states in the country are driving most of the national growth: New South Wales (Sydney) is up 13% to 32.633 sales, Victoria (Melbourne) is up 8% to 26,782 and Queensland (Brisbane) up 3% to 18,711 whereas Western Australia is in negative again. SUVs (38.2% share, up 2.8 points) continue to put pressure on passenger cars (41% share, down 4.1 points) with light commercials – mainly pickup trucks – also up at 18.1% share (+1.0 point).

Ford Ranger Australia February 2016. Picture courtesy Ford Ranger is up an impressive 36% so far this year. Picture

Among channels, business sales drive the market at +16%) while private sales (+1%) and government sales (+2%) grow slower and rental sales decrease (-0.6%). As the country is headed towards becoming a pure importer for the first time in 80 years, Australian consumers are already walking away from local production: the most popular sources of imports this month are Japan (28.138), Thailand (22.325), South Korea (11.576) and Germany (7.322), all outselling Australian-made vehicles at 6.493 or a paltry 6.7% of sales.

Mazda CX-3 Ausrtralia February 2016. Picture courtesy CX-3. The Japanese carmaker is up 13% to 10.6% market share. 

Toyota climbs back to more reassuring heights at 16.8% thanks to stable sales (16.191) while full importer Mazda stuns again with deliveries up 13% to post a second 5-digit monthly figure in a row at 10.205 and 10.6% share. Its year-to-date market share stands at 11.2% vs. 15.8% for Toyota. Hyundai disappoints at -4% but still manages to rank third above Holden (-6%) whereas Mitsubishi jumps up two spots to #5 (+7%) followed by Ford, up an unusual 33% to 6.656 registrations.

Mitsubishi Triton Australia February 2016. Picture courtesy ranks at a high #5 in February.

A lot of carmakers post spectacular gains this month: BMW is up 52% to #13, Land Rover up 64% at #18, Porsche up 145% to #21, Volvo up 59% to #22, Jaguar up 192% to #27 and Chinese carmaker LDV is up 274% to a still modest 131 sales. Notice also – in ranking order – Subaru (+10%), Honda (+13%), Mercedes (+18%), Kia (+21%), Audi (+18%), Isuzu (+15%), Suzuki (+12%), Lexus (+30%) and Mini (+34%). On the other hand, Jeep continues its freefall at a devastating -42% to #17. Note newcomer Ram drops from 23 sales in January to just 11 in February.

BMW 2 Series Active Tourer Australia February 2016. Picture courtesy RX Australia February 2016. Picture courtesy jumps 52% in February while Lexus is up 30%.

If we split sales between passenger cars and SUVs, the brands rankings differ greatly. According to local publication, the most popular passenger vehicle brands in February are: Toyota (6.763), Mazda (5.610), Hyundai (4.771), Holden (4.152), Volkswagen (3.054), Kia (2.096), Ford (1.930), Mercedes (1.576), Honda (1.385) and BMW (1.279). The leading SUV brands are Toyota (4.869), Nissan (3.735), Mazda (3.712), Mitsubishi (3.516), Subaru (2.534), Hyundai (2.282), Honda (1.894), Ford (1.696), Holden (1.529) and BMW (1.469).

Mazda3 Australia February 2016. Picture courtesy Mazda3 remains the #1 vehicle so far in 2016.

In the models ranking and despite sales down 12% year-on-year, the Toyota Corolla reclaims the pole position it has held over the past three years off the Mazda3 – leader in January – but its slim February advantage (3.455 vs. 3.354) keeps it to #2 year-to-date at 6.213 (-16%) vs. 7.076 (-6%). for the Mazda. The Toyota Hilux is up 14% to reclaims the ute lead off the Ford Ranger (+36%) at 3.261 sales vs. 2.655 while the Hyundai i30 (+16%) is back to #5, the Holden Commodore (-7%) back up 9 ranks on January to #6 and the Mitsubishi Triton (+9%) is up 10 to #7, a ranking it also held last December.

In a month where everyone is back to their traditional leadership positions, the Mazda CX-5 (#8) reclaims the SUV lead over the Hyundai Tucson (#9) still impressive at 1.849 deliveries. The Mazda CX-3 (1.381) and Honda HR-V (1.152) still display loads of potential as well.

Previous month: Australia January 2016: Hyundai Tucson breaks record in 6th place overall

One year ago: Australia February 2015: Toyota Corolla #1, Mazda CX-5 hits record #6

Full February 2016 Top 10 models and Top 50 All-brands below.

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Australia January 2016: Hyundai Tucson breaks record in 5th place overall

Hyundai Tucson Australia August 2015. Picture courtesy Hyundai Tucson already ranks much higher than the ix35 ever did.

* Now updated with the Top 286 All-models and Top 50 All-brands *

After a record 2015 result, the Australian new vehicle market starts 2016 on a positive note with overall sales up 3% year-on-year to 84.373 units, the best January score since 2013. The day when SUVs become the default choice for Australian carbuyers is suddenly creeping up much faster than expected: thanks to sales up a whopping 19.5 %this month, SUV vehicles see their market share climb to a record 39.2% compared to 41.7% for passenger cars with sales down sharply at -12%. Only a year ago in January 2015, the respective market shares of SUVs and passenger cars were 33.7% and 48.5%… Nowadays pickup trucks are mainly used as recreational vehicles but still counted as commercials. Adding light commercial vehicle sales (up 12%) to the SUV result brings the combined market share to a market-dominating 56%. The market is pulled by business buyers this month, with sales in this channel up 14% year-on-year whereas private sales are down 5%.

Mazda CX-3 Australia January 2016. Picture courtesy hits an all-time record 11.9% market share in Australia this month. 

January is traditionally a quieter month volume-wise, bringing lots of unusual performances, and this year is no exception. Toyota dives 9% to 12.453 sales and 14.8% share whereas Mazda is up 11% to 10.016 units, the first time the Japanese company posts a 5-digit sales figure for the month, hitting an all-time record 11.9% market share. Hyundai reclaims the third place it held year-to-date up until November last year, Holden implodes at -19% in 4th place but Nissan and Mitsubishi shine, both at +23%, and Ford, boosted by a stunning performance from the Ranger (see below) is in positive territory for once at +3%. Further down, notice Kia (+29%) elbowing its way into the Top 10, Mercedes (+19%), BMW (+20%), Isuzu (+21%), Land Rover (+34%), Renault (+32%), Lexus (+25%), Porsche (+31%), Volvo (+44%), Jaguar (+96%) and LDV (+227%) all posting spectacular gains. On the other hand, Jeep (-44%) continues to deflate while Great Wall has well and truly stalled with not a single sale.

Ram Truck Australia January 2016Ram wants to take advantage of the pickup buying frenzy currently occurring in Australia. 

Rare event in any mature market such as Australia, we have a newcomer in the brands ranking this month: Ram. The brand has started exporting its larger-than-life American pickup here via American Special Vehicles (ASV), a joint-venture between the Walkinshaw Automotive Group and distributor Ateco Automotive, the local importer of Maserati, Lotus, LDV and Foton. ASV has full-volume import approval, meaning it can import as many Ram trucks as it wants. Pricing starts at AU$139.500 plus on-road costs for the ‘entry’ and greater-volume Ram 2500 and climbs to $146.500 for the Ram 3500 that requires a truck licence to be operated. This is more than double a Ford Ranger Wildtrak but very competitive with rival converted American trucks, such as the Ford F-250 and Toyota Tundra sold here in RHD guise by Queensland’s Performax International.

Ram 2500 Australia January 2016The Ram pickups are the first locally-converted US pickup to pass Australian crash tests.

The Ram 2500 and 3500 imported then converted to RHD in Australia are fully compliant with Australian Design Rules, they have been designed to exactly match the ex-factory LHD versions in every aspect and are the first locally-converted US pick ups to be crash tested in Australia. The deal sees the importation of Ram Trucks vehicles direct from their Mexican factory in Saltillo to Walkinshaw, known also as a Holden tuner. The initial Ram dealer network counts 20 locations, planned to expand to more than 30 sites as demand increases. And the demand is here: if Ram makes a discreet appearance in the ranking for now with 23 sales in January, there is already a three-month waiting list for them in Australia. Ford itself sold the F-250 here about a decade ago, with some success. I have recently driven the Ram 2500 Heavy Duty in the US. You can see my reports here.

Toyota Ranger Australia January 2016. Picture courtesy Ford Ranger outsells the Toyota Hilux in Australia this month. 

In the models ranking, the Mazda3 oversteps the perennial market leader the Toyota Corolla by 3.722 vs. 2.758, the Ford Ranger outsells the Toyota Hilux for the second time in the past five months (after last September) at 2.418 vs. 2.341 to reach an all-time high third position overall, and perhaps the most surprising result of all: only six month into its career, the Hyundai Tucson takes the lead of the SUV ranking at a flamboyant 5th place overall thanks to 2.065 units sold, distancing the traditional market leader, the Mazda CX-5 at 1.750… In fact, the Tucson manages very early on to smash its predecessor’s ranking record: #9 hit in May 2013, January, February and August 2015.

Nissan Navara Australia January 2016. Picture courtesy Nissan Navara is back inside the Australian Top 10…

But the surprises don’t stop here, and by far. There are no less than four utes (Australian slang for pickup trucks) inside the Top 10, with the Holden Colorado up 6 spots on December to #9 and the Nissan Navara up a whopping 23 ranks on last month to #10, the Mitsubishi ASX remains very strong thanks to discounted pricing at #12 and the Mazda CX-3 is up 9 spots to #13. Surprise leader in December, the Toyota Camry stumbles down to #50 with just 503 sales, down 56% year-on-year, as January is more influenced by private sales. Notice also the Kia Sportage up 34 ranks on December to #19, the Nissan Qashqai up 14 to #20 and the Audi Q7 brilliantly shooting up 16 spots to #48, becoming the brand’s 2nd best-seller below just the A3 (#39).

Holden Commodore Australia January 2016. Picture courtesy before had the Holden Commodore ranked so low at home in Australia.

One of the most momentous events inside the Top 20 is however the record-low 15th place of the Holden Commodore. The Commodore was once the reigning monarch over Australian sales charts, ranking #1 for 15 consecutive years between 1996 and 2010 (see: Australia 2010: Commodore #1 for 15th year in a row). Australians have since fallen out of love with the legendary nameplate, and Holden folding up its local production next year means it won’t even be built locally from 2018 onwards, a fatal blow for its sales success. Since the Commodore launched in 1978, it dropped outside the monthly Top 10 for the first time ever in March 2013 when it ranked #12, hitting that low point twice more that year (in May and June). Its January 2016 ranking of #15 is its lowest-ever to-date.

Previous post: Australia Full Year 2015: Mazda first full importer to #2 in record market

Previous month: Australia December 2015: Camry first Australian-made #1 in 4.5 years

One year ago: Australia January 2015: Mazda3 leads, Holden Cruze up to #5

Full January 2016 Top 286 All-models and Top 50 All-brands below.

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Australia Full Year 2015: Mazda first full importer to #2 in record market

Mazda CX-5 Australia 2015. Picture courtesy is where Mazda ranks the highest in the world. Picture

* NOW UPDATED with the Top 50 All-brands and Top 318 All-models *

Check out 67 years worth of Australian Historical Data here *

2014 ended up being just an anomaly: the Australian new car market breaks its all time record for the third time in the past four years, going from 1.112.032 sales in 2012, 1.136.227 in 2013 to 1.155.408 this year, up 3.8% on 2014. Accelerating a recent trend, sales of SUV vehicles are up an outstanding 16% to reach 35.4% share (408.471 sales) whereas passenger cars are down 3% to 44.6% share (515.683), light commercials up 0.6% to 17.2% share and heavy commercials up 3% to 2.8% share. A sign of healthy growth, private sales are up 3.7% to 606.770 units (52.5% share), improving only marginally slower than business fleet sales up 4.9% to 414.939 (35.9% share) while rental sales are up 1.5% to 56.938 and government sales down 1.4% to 41.577.

Toyota Corolla Australia 2015The Toyota Corolla is the best-selling nameplate in Australia for the third year running.

The most popular source for cars is Japan once again at 335.288 imports (+2%) followed by Thailand at 249.804 (+10%), South Korea at 140.172 (+7%), Australia at 97.443 (-3%) and Germany at 87.894 (+5%). State-wise, New South Wales (Sydney) logically leads again and is up by a stunning 7% (380.858) followed by Victoria up 4% (315.389), Queensland up 5% (235.674), Western Australia again hit by the smoothing out of the mining boom and down 8% (106.188) and South Australia down 0.8% (69.047).

Toyota Hilux Australia 2015The Toyota Hilux held the monthly pole position twice in 2015.

Unsurprisingly, Toyota is the best-selling manufacturer in the country for the 13th consecutive year with sales up 1% year-on-year to 206.236 for a 17.8% market share. It is the fourth year in a row and the 11th time in the past 12 years that Toyota sells in excess of 200.000 new vehicles in Australia (record: 238,983 in 2008), keeping in mind it is the only manufacturer to have ever reached that number in the first place. Toyota has now been market leader for a total of 19 years, but 2015 marks only its first year-on-year increase since 2011 and the third since 2008. Toyota increased its annual volume by 25% compared to 15 years ago vs. 29% for the market, so on average the manufacturer is losing a tiny bit of market share each year.

Mazda CX-3 Honda HR-V Australia 2015. Picture courtesy Mazda CX-3 and Honda HR-V are instant blockbusters in Australia.

The main event atop the Australian brands ranking for 2015 is the 2nd place of full importer Mazda: it is the first time since the start of the auto industry in Australia that a full importer reaches the Top 2, Australia is the country in the world where Mazda ranks the highest in the brands ranking. The Japanese brand is up a beautiful 13% year-on-year to a record 114.024 sales or 9.9% share, overtaking homegrown Holden for the first time in an annual ranking. Mazda has improved its annual volume by a staggering 77% over the past 15 years. Over the same period of time, Holden has cut its annual volume in two (-51%) in a market up 29%… For Ford the situation is almost unbelievable: -82% between 2000 and 2015 volumes.

In 2017 Australia will transition to being a full importer country when Ford, Holden and Toyota shut down their local factories. Unfortunately Aussie heroes Holden and Ford are already feeling the ire of Australian consumers for “leaving the country” – the only two brands in the Top 13 to lose ground – as many Aussies actually inaccurately believe Ford and Holden won’t be selling any cars in Australia anymore after 2017. Holden is down 3% to 102.951 sales in 2015, owing its third place to artificially boosted December sales. Hyundai, up 2% to 102.004, held the third spot as of end November. Ford drops 12% to #6, falling out of the Top 5 for the first time in the brand’s history, overtaken by Mitsubishi taking advantage of sharper pricing, up 5% to 71.743 sales.

VW Amarok Australia 2015. Picture courtesy year for Volkswagen in Australia – despite dieselgate…

Volkswagen is up a splendid 10% to a record 60.225 sales (a 90% increase over the past 15 years) above Subaru (+5%) while Honda takes off by 22% to 40.100 deliveries thanks to the success of the HR-V. Mercedes (+14%) once again misses out on its first Top 10 ranking since 2003, while Kia (+20%), Audi (+20%), Isuzu Ute (+26%), Land Rover (+16%), Renault (+15%), Lexus (+24%), Skoda (+23%), Porsche (+45%) and Mini (+30%) all post very solid year-on-year gains. Lastly Tesla launched at the start of 2015 but does not share sales data for Australia. We estimate the all-electric luxury manufacturer delivered a stunning 1.250 vehicles in Oz so far (read my Model S review here).

Tesla Model S Sydney 2015Elon Musk is “very happy” with the launch of Tesla in Australia in 2015.

The Toyota Corolla is the best-selling nameplate in Australia for the third year running despite sales down 4% – in line with its segment’s evolution – to 42.073. It actually means the Corolla vastly increases its advantage over its archenemy the Mazda3, itself down 11% to 38.644 as it was partly cannibalised by the smashing success of the CX-3 crossover. The Corolla topped the monthly ranking six times in 2015, the most of any nameplate, while the Mazda3 only did so once. The Corolla is now the third most frequent annual leader in the past 40 years with 3 wins below Aussie legends the Holden Commodore (22) and Ford Falcon (11), and now distancing the Holden Kingswood and Mazda3 (2 each). In third place like in 2013 and 2014, the Toyota Hilux is down 8% but got a significant boost later in the year with the arrival of the new generation: it ranked #1 nationally twice, in May and October, the first full month for the new model. The Hilux finishes 2015 as the best-selling model in QLD, WA and NT.

Hyundai i30 Australia September 2015. Picture courtesy Hyundai i30 manages to beat both market leaders twice in 2015.

Hyundai is discreetly aligning record year after record year and reached a new milestone in 2015. The Korean carmaker placed the i30 not once but twice in the national pole position: in June and September thanks to a $19,990 drive-away with free auto promotion. This is the first time a Hyundai manages to become the monthly best-seller in Australia since the Excel ranked first all the way back in June 1998. Better still: with 5.521 sales in June alone, the Hyundai i30 achieved the highest monthly volume of any nameplate in Australia in the past 8 yearssince June 2007 when the Toyota Corolla clocked up 5.89o deliveries, and the first model over 5.000 monthly units since December 2008 (Holden Commodore – 5.413 units). Finally let’s point out the i30 is a hatchback-only vehicle that twice beat the hatch+sedan Mazda3 and Toyota Corolla. If Hyundai decides to rename the Elantra as the i30 hatch for Australia, things could get very different in the pole position…

Ford Ranger Australia 2015. Picture courtesy annual Top 5 ranking for the Ford Ranger in Australia.

The Ford Ranger is up a very solid 10%, perfectly negotiating the transition to the new generation of the model and breaking into the annual Australian Top 5 for the first time ever at a record 29.185 sales. The Ranger is creeping towards holding no less than half of all Ford sales in the country. The Ranger kicks the Holden Commodore to #6, meaning there is no Australian-made nameplate in the Top 5 for the first time ever. The Commodore held to the 6th spot by the skin of its teeth with a meagre 116 unit-advantage over another Australian-made vehicle: the Toyota Camry, boosted by a stunning #1 ranking in December thanks to 5.321 sales.

Further down, the Mitsubishi Triton (#8), Mazda CX-5 (#9), VW Golf (#10), Holden Colorado (#11), Toyota RAV4 (#12), Nissan X-Trail (#13), Isuzu D-Max (#17), Toyota Kluger (#20) and Mitsubishi ASX (#22) all beat their all-time annual volume in Australia this year. The Mazda CX-3 (#24) is the most popular all-new entrant and an instant blockbuster here, as is the Honda HR-V (#30). These two nameplates are the only all-new models in the Top 50, with the Hyundai Tucson (#63 but #11 in November and December), Land Rover Discovery Sport (#112) and BMW 2 Series Active Tourer (#126) the next best things.

Previous post: Australia December 2015: Camry first Australian-made #1 in 4.5 years

Previous year: Australia 2014: Toyota Corolla holds onto top spot, and The best-sellers State by State

Two years ago: Australia 2013: Toyota Corolla finally tops record market, and The best-sellers State by State

Full Year 2015 Top 50 All-brands and Top 318 All-models vs. Full Year 2014 figures below.

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Australia: 1984-2015 Nameplates records now available

Holden Commodore SS Australia 1998The Holden Commodore sold a record 94.642 units in Australia in 1998.

* See the Top 65 most successful nameplates in Australia by clicking on the title *

This ranking has now been updated with 2015 figures and official data spanning the past 30 years. In 2015, no less than eleven nameplates broke annual volume records vs. 8 in 2014 among the Top 65 most successful nameplates in the country since 1984. The Ford Ranger is the highest ranking nameplate to post an all-time high in 2015 at 29.185, followed by the Mitsubishi Triton (25.338) and Mazda CX-5 (25.136). The VW Golf, Holden Colorado, Toyota RAV4, Nissan X-Trail, Isuzu D-Max, Toyota Kluger and Mitsubishi ASX also evolve at record levels while the Mazda CX-3 lands at #64 for its first year in market.

Ford Ranger Australia 2015The Ford Ranger is only the 15th nameplate to crack the annual Top 5 in the past thirty years.

The original post starts here: Now that year-end detailed models rankings for Australia are available without interruption since 1984, I can give you a summary of the most popular nameplates over the period. They are ranked by yearly volume record, with info on their record market share and position also included. No surprise on top: the Holden Commodore holds the nameplate all-time record with 94.642 units sold in 1998. It’s fair to say that this record is in safe hands: with the fragmentation of the market, last year’s leader has sold just under 44.000 units.

The Ford Falcon holds the Australian market share record in the past 30 years at 15.3%.

Note that the Commodore’s market share record is a nowadays-impossible 12.8% reached in 1996, while the Ford Falcon, whose volume record was reached in 1995 (81.366), holds the all-time market share record at 15.3% in 1987. The Toyota Corolla is the third most popular nameplate in Australia over the past 30 years with a record of 47.901 sales in 2008. The Mazda3 follows, ahead of the Hyundai Excel, Toyota Hilux and Camry.

Toyota Corolla in Broken Hill, Australia – April 2008

The rest of the Top 10 is composed of the Mitsubishi Magna, Ford Laser and Holden Astra. Note that the above models along with the Holden Cruze, Hyundai i30, Toyota Corona, Ford Telstar and Ranger are the only 15 nameplates to ever rank within the Australian annual Top 5 over the past 30 years, demonstrating an extremely high loyalty towards reputed nameplates from the Australian consumer.

See the Top 65 most successful nameplates in Australia in 1984-2015 below.

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Australia December 2015: Camry first Australian-made #1 in 4.5 years

Toyota Camry Australia December 2015. Picture courtesy Toyota Camry is the best-selling car in Australia in December. Picture

* NOW UPDATED with the Top 50 All-brands and Top 285 All-models *

Australian new car sales are up 3% year-on-year in December to 99.616 units, lifting the annual total to an all-time record 1.155.408 registrations which we will analyse in detail in a separate post. Australian December figures are always a biased by end-of-year promotions and carmaker demo sales aimed at meeting annual targets, and 2015 furthers this trend: business, government and rental sales are all up year-on-year whereas private sales are down. Segment-wise, the passenger car market continues its fall (-2%) to 44.3% share while SUVs are again unstoppable (+4%) to 35.6% share. Light commercials are down 2% to 17% share and heavy commercials up 0.2% to 3.1% share.

Mitsubishi ASX Australia December 2015. Picture courtesy Mitsubishi ASX hits its highest ever Australian ranking this month.

Brand-wise, Toyota (+12%) and Mazda (+11%) frankly outpace the market while Holden lodges an uncharacteristic and staggering year-on-year gain at +18%, enough to conveniently edge back past Hyundai in the annual ranking at 102.951 sales vs. 102.004. This “illogical” evolution seems to indicate a very high amount of demo sales pre-registered in 2015. Expect a very slow start of 2016 for Holden. Mitsubishi jumps to 4th overall thanks to sharp pricing on the ASX – itself hitting a best-ever #8 ranking. Mercedes is up a splendid 28% to break back into the Top 10 at #10.

Toyota Camry Australia 1995The last (and only) time the Camry topped Australian sales charts, it looked like this.

Over in the models ranking, for the first time since July 2011 – the last month the Holden Commodore topped sales at home, an Australian-made nameplate is the best-seller. The Toyota Camry has regularly delivered strong December sales: (#3 in December 2013 and #2 in December 2012) but this month is exceptional: it stuns by selling 5.321 units for a 5.3% market share, only the second time in history after January 1995 that the Camry leads Australian sales charts outright. It’s the Camry’s highest ever monthly volume in the country and its highest market share since December 2004 when it reached 5.7%. However, far from announcing a revival of the nameplate in Australia, this is a freak event closely linked to the imminent closure of the Camry Melbourne factory in 2017. Toyota is heavily discounting the Camry down to $28,990 along with 0% finance deals in order to keep demand high and ensure the Melbourne factory remains viable all the way up to its shutdown. In addition to this, there is a seasonal effect where Toyota registered a significant amount of dealer demo cars in December, cars that will only truly get a new home in the first months of 2016.

Previous month: Australia November 2015: Nissan shines in strongest November ever

One year ago: Australia December 2014: Discounted Mitsubishi Triton outsells Hilux for 1st time

Full December 2015 Top 50 All-brands and Top 285 All-models below.

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Australia November 2015: Nissan shines in strongest November ever

Nissan X-Trail Australia November 2015. Picture courtesy Nissan X-Trail is the best-selling SUV in Australia for the first time. Picture

* UPDATED with the Top 50 brands and Top 290 All-models *

The Australian new vehicle market is going from strength to strength this year with November sales figures hitting an all-time high of 98.639 units, up 7% on November 2014 and eclipsing the previous record of 98.347 established in 2012. The year-to-date total now stands at 1.055.791 units, the highest 11 month-tally in Australian history, up 4% on the same period a year ago. What also puts a smile on analysts for Australia is the fact that these record levels are championed by private sales, outpacing the market at +10% year-on-year in November to 49.880 deliveries, with business fleet sales up 5% to 36.181, government sales up 9% to 3.694 and rental sales down 3% to 6.031.

Nissan NP300 Navara Australia November 2015. Picture courtesy Navara sales are up 117% this month. Picture

Diesel sales in Australia are in freefall at -25% to private buyers and -21% to fleets and only 4% of new passenger cars running on diesel this month. SUVs continue their unstoppable march to the top: up another 16% to 36.070 units at 36.6% market share vs. -3% and 41.726 passenger cars (42.3% share). Light commercials are up 16% to 17.990, pushed up by a series of new ute launches and the craze for 4WD utes being used as SUVs, not just workhorses. Brand-wise, Toyota remains ultra-dominant with sales up 15% to 18.402 followed by Mazda up a splendid 21% while Holden climbs back on the podium thanks to factory deals, up 13% to 8.889. This is however not enough to reclaim the #3 year-to-date spot off Hyundai at 93.805 (-5%) vs. 94.845 (+3%).

Ford Ranger Australia November 2015. Picture courtesy Ford Ranger ranks at a record 4th place for the 2nd month running.

Nissan is the hero of the month with sales up 39% to push the manufacturer back inside the Australian Top 5 for the first time since March and only the second time in the past 33 months at 7.229 sales and 7.3% share vs. 5.8% year-to-date. This performance is mainly due to the success of two nameplates. Firstly, the NP300 Navara, bolstered by the new generation now in full gear, more than doubles its sales year-on-year at +117% to land in 8th position, its highest ranking since December 2013. Then the X-Trail is up a whopping 92% on November 2014 to hit an all-time high 9th place, only the second time ever this nameplate ranks within Australia’s Top 10 along with March 2012 (#10). This also means the X-Trail is the best-selling SUV in the country for the first time ever, outselling the perennial leader the Mazda CX-5 in November by 2.225 to 2.160. Other brand news include Kia up 36% and Jeep down 45%.

2015 Toyota Camry Atara SXThe Toyota Camry is the most popular local vehicle in Australia this month.

The Toyota Corolla is the best-selling vehicle in Australia for the 6th time this year with sales up 5% to 3.430, securing a third consecutive annual win with a now insurmountable advantage over the #2 the Mazda3 at 38.604 deliveries in 11 months vs. 35.199. The Toyota Hilux is up 15% thanks to the new model in 2nd place with 3.369 units – 75% of which are 4WD variants – while the Ford Ranger manages to post a second consecutive month at a record #4 thanks to sales up a whopping 45% to 3.045 (80% 4WD). Thanks to deliveries up a spectacular 53% year-on-year, the Toyota Camry gains two spots on October to #5 and is now back above the Holden Commodore (#6, +19%) as the #1 locally-produced nameplate in Australia.

Mercedes GLC Australia November 2015. Picture courtesy GLC. Picture

Notice also the Hyundai Tucson already getting dangerously close to the Top 10 at 1.838 units (#11) and the Mazda CX-3 strong at 1.397 (#15). Further down, the Hyundai Accent remains well above its year-to-date level at #16 vs. #30, the Holden Trax jumps 17 spots on October to #33, the Mitsubishi Pajero is up 59 to #41, the Toyota Fortuner is up 15 to #62 for its second appearance in the Australian sales charts, the Ford Everest is up 13 to #69, the Land Rover Discovery Sport up 8 to #78 and the Mercedes GLE up 20 to break into the Top 100 for the first time at #88. Its compact sibling, the Mercedes GLC, for its part lands directly at a beautiful 73rd spot with 321 deliveries.

Previous month: Australia October 2015: New generation pushes Toyota Hilux to #1

One year ago: Australia November 2014: Hyundai climbs on year-to-date podium

Full November 2015 Top 50 brands and Top 290 All-models below.

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Australia October 2015: New generation pushes Toyota Hilux to #1

Toyota Hilux Australia October 2015Bullseye: the new generation Toyota Hilux leads the Australian market for its 1st month on sale.

* See the Top 50 All-brands and Top 287 All-models by clicking on the title *

Record pace is adhered to in October in Australia with new car sales up 3% year-on-year to 94.321 registrations, the 2nd biggest October result in history below just 2012. This lifts the year-to-date total to an all-time high record-breaking 957.152 units after 10 months, up 4% on the same period in 2014 and on schedule to break the previous annual record of 1.136 million deliveries set in 2013. Toyota keeps the lead of the brands ranking despite sales down 2% to 16.964 units and 18% share but its’s Korean manufacturer Hyundai that shines again, up two spots on September to a stunning 2nd spot overall thanks to deliveries up 7% to 9.003 for a 9.5% market share. Note that exactly one year ago Hyundai climbed to #2 overall for the first time, it has since repeated this feat three times including this month. Mazda is knocked down to #3 even though it improves 24% on a year ago, making the Australian brands podium 100% Asian for the 8th time in the past 12 month.

Ford Ranger Australia October 2015Boosted by the new model, the Ford Ranger hits an all-time high #4 in Australia in October.

Homegrown Holden is down to #4 in spite of sales up 7%, Ford (-4%) and Nissan (+4%) eclipse Mitsubishi (+8%) and, somewhat tellingly given its recent woes, Volkswagen posts the largest drop in the Top 10 at -6% in 8th position. Honda (+24%), Kia (+36%), Audi (+26%) and Isuzu (+40%) all take off whereas for once Mercedes (-17%) tumbles down – admittedly on a particularly high base in October 2014 – as does Jeep, down a devastating 43% to #17. Further down, Volvo more than doubles its volume year-on-year, Porsche is up 78%, Jaguar up 52% and Chinese light commercial manufacturer LDV is up 44% thanks to the addition of the new G10 van. At the other end of the scale, Fiat and Citroen are down 43%, Dodge down 62%, Chery down 83%, Smart down 84% and Great Wall down 94% as the last units are being cleared off after a dispute between Great Wall in China and its Australian importer Ateco.

LDV G10 Ausrtralia September 2015. Picture courtesy steps: Chinese manufacturer LDV is up 44% this month in Australia with 105 sales.

Fresh from the launch of its new generation in late September, the Toyota Hilux brilliantly takes the lead of  the Australian models ranking with 3.339 sales and 3.5% share. Local website quotes Toyota’s executive director sales and marketing Tony Cramb: “4×4 Hilux variants have achieved their best October sales with overall Hilux demand trending higher than the company had expected. Toyota dealers took more than 4.000 new Hilux orders during the month, our dealers are already writing orders for delivery into 2016.” It is the first time since last May that the Hilux tops the Australian sales charts and only the third time in the past 30 months. The Toyota Corolla (-14%) is a close second and increases the gap with the Mazda3 for the title of Australia’s best-selling nameplate in 2015 at 35.174 units vs. 32.095.

Mitsubishi Outlander Australia October 2015Mitsubishi Outlander

After leading the charts in July and September, the Hyundai i30 posts another strong month in third place overall with 2.669 deliveries. It would be #1 again if the 756 Elantra sedan sales were added. The Ford Ranger is unaffected by the new Hilux launch: it even gains one spot on September to reach a record 4th position with 2.597 units sold. The Mazda CX-5 cements its leadership of the SUV segment with sales up a whopping 28% to 2.037 at #8. VW Golf sales are stable despite Dieselgate at #9, the Nissan X-Trail is up 9 spots on September to #11, the Hyundai Accent is up 17 to #13, the Mazda CX-3 posts another very solid score at #15 and #4 SUV, the Mitsubishi Outlander is up a further four ranks on last month to #17 vs. #33 year-to-date thanks to its facelift and the Honda HR-V is back up 10 spots to #24.

Toyota Fortuner Australia October 2015The Toyota Fortuner lands in Australia with a splash.

The newly launched Hyundai Tucson is up 19 ranks on September to #33 but hardly dents the ix35’s performance (-7%), the Toyota Fortuner brilliantly lands directly at #77 for its very first appearance in the Australian sales charts, already outselling the Ford Everest up 16 ranks to #82.

Previous month: Australia September 2015: Hyundai i30 leads for 2nd time in 4 months

One year ago: Australia October 2014: Ford Ranger inside Top 5 for the first time

Full October 2015 Top 50 All-brands and Top 287 All-models below.

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Australia September 2015: Hyundai i30 leads for 2nd time in 4 months

Hyundai i30 Australia September 2015. Picture courtesy Hyundai i30 beats both market leaders – Corolla and Mazda3 – for the 2nd time this year.

* NOW UPDATED with the Top 292 All-models and Top 50 All-brands – See title *

Now with a new Prime Minister, Australia sees its new car market fly off towards an all-time record year in 2015. September is up a robust 7% year-on-year to 101.392 registrations, lifting the year-to-date total up 4% or 30.000 sales to a record 862.832 units, eclipsing the previous 9 month-best of 849.449 deliveries established in 2013. The three biggest states population-wise are the engines of national growth: New South Wales/Sydney is up a flamboyant 12% to 33.983 sales, Victoria/Melbourne up 8% to 27.675 and Queensland/Brisbane up 8% also, to 20.387. Western Australia/Perth is down 9%, South Australia/Adelaide down 4% and Northern Territory/Darwin down 13%. Note the Australian Capital Territory/Canberra (+14%) and Tasmania (+20.5%) post strong growth but their volumes remain very low in a national context. The SUV segment continues to be responsible for essentially the entire market gain: up 23% to 36.698 registrations, while passenger cars are up just 2% to 46.084 and light commercials down 9% to 15.476.

Mercedes C Class Australia March 2015. Picture courtesy of Mercedes sales are up 31% year-on-year in September.

Brand-wise, Toyota drops 7% but remains by far the most popular brand in Australia with 16.4% share, while Mazda stays 2nd with sales shooting up a beautiful 14% year-on-year to 10.7% share, the Japanese carmakers’s 2nd best this year below the 11% hit in January. Overtaken year-to-date by Hyundai last month, local brand Holden is back on the podium in September with a meagre 15-units advance on the Korean carmaker, meaning Hyundai is still #3 so far in 2015 at 77.426 sales vs. 76.828 for Holden. Mitsubishi is up a cool 14% in 5th place, Volkswagen up 15% (no dieselgate impact yet), Subaru up 13% and Honda up 32%. Outside the Top 10, German luxury brands are still on cloud nine: Mercedes (+31%), BMW (+14%) and Audi  (+26%) all grow at at least double the rate of the market. Notice also the fantastic performances of Skoda (+39%), Kia (+45%), Volvo (+48%), Isuzu (+52%) and Porsche (+131%). Reversely Jeep pays two years of unbridled growth by falling heavily at -27% this month.

Mazda CX-3 Australia April 2015. Picture courtesy CX-3 consistently keeps Mazda above 10% share this year in Australia.

In the models ranking, the big news this month is the pole position of the Hyundai i30, its second time ever after last June and only the third month in history a Hyundai tops the Australian sales charts after the Excel ranked first back in June 1998. The i30 sells 4.490 units, a mammoth 77% improvement on September 2014 partly due to an aggressive pricing campaign. With the 2015 facelift, the i30 now absolutely looks like an Elantra hatchback, and if we add Elantra sales its tally becomes 5.170, far above its two competitors the Mazda3 at 3.588 (-11%) and the Toyota Corolla at 3.530 (-9%), both benefiting from hatch and sedan variants, and in the case of the Corolla looking rather distinct.

Toyota Camry Australia July 2015. Picture courtesy Toyota Camry is the best-selling local model in September, above the Holden Commodore.

Another great performer in September is the Toyota Camry, bolstered by its recent facelift and up 16% year-on-year to jump to 4th place overall vs. #10 so far in 2015. This is the Camry’s best Australian ranking in almost two years (since December 2013 when it ranked #3), and most significantly it means the Camry is the best-selling locally-produced car in Australia – a species nearing extinction, granted – overpowering the Holden Commodore (#6 and 2.348 sales). In the pickup aisle, the Ford Ranger is solid in 5th place now that the new model is gearing up above the Mitsubishi Triton at #9 while the Toyota Hilux (-42%) is waiting for the new generation to kick in in October at a low #10. As usual, the Mazda CX-5 is the most popular SUV in the country, with the Toyota Prado shooting up 23 spots on August to #11 and #2 SUV, distancing the Toyota RAV4 (#12), Mazda CX-3 very impressive again (#16) and the Mitsubishi ASX up 37% (#18).

Ford Everest Australia September 2015First full month of sales for a very important model for Ford Australia: the Everest.

With the help of the all-new Alltrack “SUV” variant (127 sales for its first month), the VW Golf shoots up 62% year-on-year this mont to an excellent 8th position overall. In other Australian news, the Honda HR-V falls 13 ranks on August to #34 and slips below the Jazz (#33) reclaiming the Honda best-seller title, the Isuzu MU-X breaks into the Top 50 at #48, the all-new Hyundai Tucson is up 12 spots on August to #52 – a surprisingly slow gearing up compared to its explosive starts in other parts of the world, the Land Rover Discovery Sport jumps 46 spots on August to #67, the Suzuki Vitara lands directly at #74 and the Ford Everest cracks the Top 100 for its first full month of sales in Australia.

Previous month: Australia August 2015: Hyundai overtakes Holden year-to-date

One year ago: Australia September 2014: Jeep among Top 10 for first time ever

Full September 2015 Top 292 All-models and Top 50 All-brands below.

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Australia August 2015: Hyundai overtakes Holden year-to-date

Hyundai Tucson Australia August 2015. Picture courtesy Hyundai Tucson has just landed on Australian shores.

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Despite its local currency freefalling, the Australian new car market is still on track for a record year in 2015, with both August and year-to-date sales up 3% year-on-year to 90.705 and 761.440 units respectively. Below Toyota down a worrying 7% to 16% market share vs. 17.4% year-to-date, Hyundai is the hero of the month at #2 with sales up 11% to 9.505 units and 10.5% share, distancing Mazda at 10.1% (+22%) and Holden at 8.7% (-9%). This score enables the Korean manufacturer to overtake local behemoth Holden and snap the third spot year-to-date at 68.115 sales (+2%) vs. 67.502 (-9%). It is the first time since the launch of the Holden brand in 1948 that it does not appear on the Australian YTD podium, and the first time in Australian history that a year-to-date is 100% Asian (Toyota-Mazda-Hyundai). Momentous times indeed.

Porsche Macan Australia August 2015. Picture courtesy Porsche sales are up 63% in August.

Mitsubishi (+7%) passes Ford (-22%) for 5th place, while Volkswagen (+18%), Subaru and Honda (both at +16%) clearly outperform the market in the Top 10. German luxury brands are still gearing up significantly, with Mercedes up 25% year-on-year to #11, BMW up 10% to #13 and Audi up 21% to #14. Kia (+50%), Lexus (+59%) and Porsche (+63%) take off, with Land Rover (+24%), Isuzu (+35%) also lodging spectacular gains. At the other end of the scale, the honeymoon period linked to the “I bought a Jeep” advertising campaign is over for the American manufacturer, down a harsh 35% year-on-year to #15, Fiat is down 36%, Alfa Romeo down 49% and Great Wall down 95% just as the local launch of the Chinese carmaker’s SUV brand Haval got delayed, leaving LDV (95 sales) and Foton (84) to lead a meagre Chinese contingent.

Ford Ranger Australia August 2015. Picture courtesy new Ford Ranger is now available in Australia.

The Toyota Corolla is the best-selling model in Australia for the 5th time so far this year at 3.050 sales (-6%), cementing its year-to-date leadership over the Mazda3 at 2.673 units (-14%) in August. Thanks to aggressive deals, the Holden Commodore is back up 5 spots on July to round up the podium, yet its sales are still down 9% on a year ago. Going against the grain of the brand’s stellar achievement this month, the Hyundai i30 drops 21% to #4, while the Ford Ranger is up 4 ranks to #5 with the help of its new generation but closes a Top 5 all in decline year-on-year. The Toyota Camry is boosted 24% by the new model above the Mitsubishi Triton (+11%), Mazda CX-5 (+20%) and Hyundai ix35 in runout model (+36%). Awaiting the new generation due in dealerships in October, the Toyota Hilux falls to a paltry – but temporary – 10th place and only 3rd best-selling ute.

Mazda CX-3 Ausrtralia August 2015. Picture courtesy Mazda CX-3 ranks at a world-best #12 this month in Australia.

Outside the Top 10, the Mazda CX-3 confirms its blockbuster status by gaining 5 spots on July to reach #12 thanks to 1.595 sales and 1.9% share, the Hyundai Accent shoots up 21 spots to #18, the Honda HR-V is up one to #21, the Hyundai Veloster is up 68 to a brilliant 42nd position, the Hyundai Tucson is up 89 to #64, the Audi A1 up 76 to #74, Ford Mondeo up 33 to #85 and the Jaguar XE lands at #176 with 60 units sold for its first month in the Australian market.

Previous month: Australia July 2015: Mazda boosted above 10% share by CX-3 and CX-5

One year ago: Australia August 2014: Toyota Corolla takes tiny steps towards 2014 top spot

Full August 2015 Top 292 All-models and Top 50 All-brands below.

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Australia July 2015: Mazda boosted above 10% share by CX-3 & CX-5

Mazda CX-5 Australia July 2015. Picture courtesy is currently enduring its harshest winter in thirty years.

* EXCLUSIVE! Updated with the Top 50 All-brands and Top 290 All-models *

Australian customers continue on their car buying frenzy: after an all-time high 1st Half at 578.427 registrations, we now have the biggest July on record at 92.308 deliveries, up 3% year-on-year and beating the previous July best of 90.235 established in 2013. The year-to-date tally now stands at a record 670.735 units, up 3% on 2014. This is the fourth record month in 2015 after February (90.424)March (105.054) and June (125.850 – highest monthly score ever). Looking at the different states and territories, Tasmania-Hobart (+11%), New South Wales-Sydney (+6%), Queensland-Brisbane (+5%), Victoria-Melbourne (+5%) and ACT-Canberra (+2%) are in positive whereas South Australia-Adelaide (-5%), Northern Territory-Darwin (-8%) and Western Australia-Perth (-13%) lose ground.

Toyota Corolla Australia July 2015The Toyota Corolla takes a serious option towards a third consecutive annual win.

The love story of Australia with SUVs keeps blossoming month after month with sales of the segment up a whopping 13.5% year-on-year to account for over 35% of total sales, while light commercials are up 5% and passenger cars down 5%. Note passenger cars now only account for 45% of overall sales vs. over 60% ten years ago. The trend towards SUVs is even stronger with private buyers who purchased 22% more of them in July 2015 than in July 2014. As usual Toyota is the favourite brand in the country by a country mile with 18.2% share while Mazda is boosted up 16% to 9.356 deliveries and 10.1% share by the success of its SUV range: the CX-5 climbs to a best-ever 6th place (also reached last February) with 2.223 sales and a record 2.4% share and the CX-3 is up to #17 at 1.284 units and 1.4%.

Lexus NX Australia July 2015. Picture courtesy NX already represents 39% of Lexus Australian sales in July.

Hyundai (9.2%) makes the Australian podium 100% Asian with local fare Holden kicked down two spots on June to #4 at -12%, followed by Ford equally in trouble at -7%. Volkswagen shines at +23%, Mercedes (+21%) edges past Honda and Kia (both at +13%) to land inside the Top 10 while Audi (+15%) sells exactly the same amount as Jeep, down a disturbing 26% after enjoying spectacular gains in the past couple of years. Renault (+32%) and Lexus (+76%) also impress, the latter thanks to the NX accounting for 39% of its July sales.

Toyota Camry Australia July 2015. Picture courtesy new model lifts Toyota Camry sales up 18% to 7th place.

The Toyota Corolla, helped by the facelifted hatchback, takes a serious option at a third consecutive Australian annual win with 3.573 sales and 3.9% vs. 2.825 and 3.1% for its archenemy the Mazda3. Year-to-date, the Corolla adds up to 25.323 (-2%) vs. 23.252 (-10%). In third after an astounding win in June is the Hyundai i30, still very solid at 2.750 units (+13%) while Toyota Hilux sales (-18%) are now yearning for the new model due in October, the Mitsubishi Triton is boosted up 64% to 2.238 units and overtakes the Holden Commodore year-to-date to #6, the Toyota Camry is up 18% to #7, VW Golf up 21% to #10 and the Toyota Yaris up 34% to #12.

Renault Captur Australia July 2015. Picture courtesy Renault Captur is now among Australia’s 100 best-sellers.

Further down, the HR-V remains Honda’s best-seller in Australia at #22, the VW Polo is up to #24 with 1.007 sales, the Land Rover Discovery Sport (#82) and Renault Captur (#84) both break into the Australian Top 100 for the first time, the BMW 2 Series Active Tourer shows its bonnet at #109 and the LDV G10 breaks into the Top 200 at #197. As far as newcomers in the sales charts are concerned, the all-new Hyundai Tucson lands at #153 with 99 units sold, the Mercedes V-Class at #172 (58 sales) and the Mercedes GLE at #245 (9 deliveries)

Previous post: Australia 1st Half 2015: Mazda graduates to #2 in record market

Q2 2015 update: Australia 2nd Quarter 2015: Toyota Hilux #1, Mazda CX-3 shoots up

Previous month: Australia June 2015: Hyundai i30 surprise leader in record market

One year ago: Australia July 2014: Corolla edges past Mazda3 year-to-date

Full July 2015 Top 50 All-brands and Top 290 All-models & Full 2015 YTD figures below.

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