Malaysia Full Year 2016: Perodua hits record share in market down 13%

The Perodua Axia is #1 in Malaysia for the second year in a row. 

* See the Top 50 All-brands by clicking on the title *

Consult over 15 years worth of Malaysian Historical Data here

Down 13% in 2016 to 580.124 units, the Malaysian new vehicle market suffers its first decline after six consecutive years of growth, and its first time below 600.000 units since 2009 (536.905). Both passenger vehicles (514.545) and commercials (65.579) drop 13%. In terms of sub-segment, among passenger vehicles only the 4×4/SUV category is up 7.5% to 63.963 with passenger cars down 14.1% to 389.980, MPVs down a steep 21.1% to 56.733 and window vans down 37.6% to 3.869. Among commercials, panel vans are up 27.2% to 3.346 and buses are up 22.7% to 914 but pickup trucks are down a harsh 18.9% to 44.687, trucks are down 0.3% to 15,389 and prime movers are down 15.6% to 1.243. Looking ahead into 2017, the Malaysian Automobile Association (MAA) predicts sales up by a moderate 1.7% to remain below the 600.000 mark at 590.000. This is split into 522.000 passenger vehicles (+1.4%) and 68.000 commercials (+3.7%).

The all-new Perodua Bezza allows the brand to limit its 2016 decline to 3%.

The new generation Persona seems to have stabilised Proton sales. 

TIV=Total Industry Volume. Source: MAA

2016 is the year of Perodua in Malaysia: thanks to sales down just 3%, the local carmaker improves its market share to an all-time high 35.7% vs. 32% a year ago. Honda also dips only 3% and as a result overtakes the other homegrown brand – Proton, struggling at -29% – to become the #2 carmaker in the country with 15.8% share. Proton sales seem to have bottomed up towards the end of the year though, thanks to the arrival of the new generation Persona. Toyota freefalls 32% in 4th place, ahead of Nissan (-14%) while Isuzu gains one spot to #6 thanks to deliveries actually up 1%. Mercedes (+9%) and BMW (+20%) are the best performers in the Top 10, with Chevrolet (+0.1%), Mini (+19%), Hino (+20%), Renault (+27%), Volvo (+51%), Subaru (+53%) and Tata (+3469%) also positing positive results inside the Top 30. The Perodua Axia is the best-selling vehicle in the country for the second year running. Complete models data will be uploaded to this article when made available.

Previous month: Malaysia November 2016: Proton resists best in market down 12.5%

Previous year: Malaysia Full Year 2015: First year of reign for the Perodua Axia

Two years ago: Malaysia Full Year 2014: Perodua leads in record year – now with Top 100 models

Full Year and December 2016 Top 50 All-brands vs. Full Year 2015 figures below.

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